- Table View
- List View
All the News That's Fit to Sell: How the Market Transforms Information into News
by James T. HamiltonThat market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
All the Presidents' Bankers: The Hidden Alliances That Drive American Power
by Nomi PrinsWho rules America?All the Presidents' Bankers is a groundbreaking narrative of how an elite group of men transformed the American economy and government, dictated foreign and domestic policy, and shaped world history.Culled from original presidential archival documents, All the Presidents' Bankers delivers an explosive account of the hundred-year interdependence between the White House and Wall Street that transcends a simple analysis of money driving politics-or greed driving bankers.Prins ushers us into the intimate world of exclusive clubs, vacation spots, and Ivy League universities that binds presidents and financiers. She unravels the multi-generational blood, intermarriage, and protégé relationships that have confined national influence to a privileged cluster of people. These families and individuals recycle their power through elected office and private channels in Washington, DC.All the Presidents' Bankers sheds new light on pivotal historic events-such as why, after the Panic of 1907, America's dominant bankers convened to fashion the Federal Reserve System; how J. P. Morgan's ambitions motivated President Wilson during World War I; how Chase and National City Bank chairmen worked secretly with President Roosevelt to rescue capitalism during the Great Depression while J.P. Morgan Jr. invited Roosevelt's son yachting; and how American financiers collaborated with President Truman to construct the World Bank and IMF after World War II.Prins divulges how, through the Cold War and Vietnam era, presidents and bankers pushed America's superpower status and expansion abroad, while promoting broadly democratic values and social welfare at home. But from the 1970s, Wall Street's rush to secure Middle East oil profits altered the nature of political-financial alliances. Bankers' profit motive trumped heritage and allegiance to public service, while presidents lost control over the economy-as was dramatically evident in the financial crisis of 2008.This unprecedented history of American power illuminates how the same financiers retained their authoritative position through history, swaying presidents regardless of party affiliation. All the Presidents' Bankers explores the alarming global repercussions of a system lacking barriers between public office and private power. Prins leaves us with an ominous choice: either we break the alliances of the power elite, or they will break us.
All the Presidents' Money: How the Men Who Governed America Governed Their Money
by Megan GormanA journey through the personal money stories of the US presidents and how they built wealth—or didn&’t.Was Harry Truman really our poorest president or simply a man up at 2 a.m. struggling with financial anxiety? Did Calvin Coolidge get bad advice from his stockbroker to buy stocks in 1930 as the market continued to crash? Is it true George Washington enhanced his net worth by marrying up? We often think of the US presidents as being above the fray. But the truth is, the presidents are just like us—worried about money, trying to keep a budget, and chasing the American financial dream. While some presidents like Herbert Hoover and Gerald Ford became wildly successful with money, others like Thomas Jefferson and Joe Biden struggled to sustain their lifestyle. The ability to win the presidency is no guarantee of financial security, although today it&’s a much easier path to monetize. In All the Presidents&’ Money, tax attorney and wealth manager Megan Gorman takes us on a journey to understand the different personal money stories of the presidents. Grit, education, and risk are just some of the different ways that the presidents over the last 250 years have made (or lost) money. With lively storytelling and rigorous research, All the Presidents&’ Money reveals how some of the greatest leaders are the worst money managers and our least favorite presidents are good at making money.
All the Tea in China
by Jeremy HaftA pioneer shares the secrets to creating jobs and reaping profits doing business with China Is China a threat to America's economic future? Just the opposite, says international businessman Jeremy Haft. China is a boon for business: the opportunity of a lifetime to create jobs, build value, and make money. All the Tea in China demonstrates America's overwhelming competitive advantage over China in the global economy. And it highlights the many market opportunities for companies of all sizes, in all sectors. China is far and away the fastest growing market for U.S. goods and services in the world. Despite the good news, China remains one of the most challenging operating environments, and it's easy to make costly mistakes. Haft demonstrates how to avoid the pitfalls, providing an industry-by-industry guide to buying from, selling to, and competing with the Chinese. The book is also filled with funny stories of Haft's hard-won lessons as a China business pioneer. It's the most engaging, useful book yet on this important subject.
All to Play For: How sport can reboot our future
by Matt Rogan Kerry Potter'A timely, engaging and thought-provoking read from an ideal guide to explore what the future may hold.' Dan Roan, Sports Editor, BBC News'Matt shows with great insight and wisdom how (sport) can form the foundations for future discovery, development and ultimately, happiness.'Ben Ryan, Olympic Gold Medal-Winning Rugby Coach and Author Sevens Heaven, Daily Telegraph Sports Book of the Year 2019Sport can save us.After a fractious decade following the 2012 Olympics, sport - one of our few remaining collective rituals - is entering its golden age. An increasingly powerful force for good, it is undergoing a dramatic transformation that will positively impact our lives, on and off the pitch.From the collective shared experience of a nationwide event and the individual benefits gained from lacing up your trainers and getting out there to the political power of a footballer's Twitter account, All to Play For is a roadmap for the way that sports can unite us in the worst of times. Illuminated by interviews with a diverse range of sports insiders, including fitness guru Joe Wicks, gold medalist Greg Searle, the mind behind the viral 'This Girl Can' campaign, Tanya Joseph, and running obsessed rockstar Johnny Marr, All to Play For dives into the past, present and future of the industry to show how sport will lead us out of the darkness and guide us in a post-pandemic world.Covering the rise of the athlete activist, the necessity of grassroots organisations, the secret recipe for making sport an effective tool for change and ten bold predictions on how it will guide us in the future, this is an examined look at why sport has the power to heal a divided world.
All-American Anarchist: Joseph A. Labadie and the Labor Movement (Great Lakes Books Series)
by Carlotta R. AndersonAll-American Anarchist chronicles the life and work of Joseph A. Labadie (1850-1933), Detroit's prominent labor organizer and one of early labor's most influential activists. A dynamic participant in the major social reform movements of the Gilded Age, Labadie was a central figure in the pervasive struggle for a new social order as the American Midwest underwent rapid industrialization at the end of the nineteenth century. This engaging biography follows Labadie's colorful career from a childhood among a Pottawatomie tribe in the Michigan woods through his local and national involvement in a maze of late nineteenth-century labor and reform activities, including participation in the Socialist Labor party, Knights of Labor, Greenback movement, trades councils, typographical union, eight-hour-day campaigns, and the rise of the American Federation of Labor. Although he received almost no formal education, Labadie was a critical thinker and writer, contributing a column titled "Cranky Notions" to Benjamin Tucker's Liberty, the most important journal of American anarchism. He interacted with such influential rebels and reformers as Eugene V. Debs, Emma Goldman, Henry George, Samuel Gompers, and Terence V. Powderly, and was also a poet of both protest and sentiment, composing more than five hundred poems between 1900 and 1920. Affectionately known as Detroit's "Gentle Anarchist," Labadie's flamboyant and amiable personality counteracted his caustic writings, making him one of the city's most popular figures throughout his long life despite his dissident ideals. His individualistic anarchist philosophy was also balanced by his conventional personal life - he was married to a devout Catholic and even worked for the city's water commission to make ends meet. In writing this biography of her grandfather, Carlotta R. Anderson consulted the renowned Labadie Collection at the University of Michigan, a unique collection of protest literature which extensively documents pivotal times in American labor history and radical history. She also had available a large collection of family scrapbooks, letters, photographs, and Labadie's personal account book. Including passages from Labadie's vast writings, poems, and letters, All-American Anarchist traces America's recurring anti-anarchist and anti-radical frenzy and repression, from the 1886 Haymarket bombing backlash to the Red Scares of the twentieth century.
All-Embracing Manufacturing: Roadmap System (Intelligent Systems, Control and Automation: Science and Engineering #59)
by Gideon HaleviAll-embracing manufacturing is a system that aims to dissolve the complexity of the manufacturing process and restore the inherent simplicity. It claims that production is very simple and flexible by nature. However, the complexity is a result of the production system approach which makes it rigid and therefore complex. All-embracing manufacturing introduces flexibility to production planning, it eliminates constraints, bottlenecks, and disruptions automatically while it restores the simplicity. No decision is made ahead of time, but only at the time of execution. It introduces technology as dominant part of manufacturing. It is a computer oriented system that imitates human behavior i.e. practically as any of us behave in daily personal life.
All-in Projektmanagement: Menschen, Methoden und Deep Learning für zukunftsgerichtete Unternehmen
by Rudolf M. KaplanHauptthema: Projektmanagement als wichtige, zukunftsgerichtete Funktion in einem Unternehmen. Anhand von Beispielen und Grafiken werden allgemein notwendige Rahmenbedingungen (Ziele/Maßnahmen, Führungsprinzipien, Datenbanken) erläutert. Detailliert dargestellt werden die optimalen Regeln/Abläufe der Projektorganisation und Projektabwicklung. Einen wesentlichen Anteil nimmt die Integration von Projekttätigkeit in die Routinen der Fachbereiche (Marketing, Entwicklung, Kalkulation, Fertigung, Beschaffung, Qualitätssicherung, Controlling, Datenverarbeitung, Personal, Finanzbereich, Risikomanagement) ein. Erfahrungsgemäß hängt das Ergebnis einer Projektarbeit primär davon ab, wie früh eventuelle Probleme erkannt und gelöst werden können (und zwar auf den Fachbereichsebenen). Wenn das dort vorhandene, aus Routine und Prozessanalysen entstandene Wissen in Zusammenhang mit der Zielsetzung gestellt werden kann gibt es weniger späte Erkenntnisse und/oder ausufernden Projektaufwand nach Zeit und Geld, aber sicher gute Lösungen und auch Ansätze zur lernenden Organisation.
Allan Pinkerton (Outlaws and Lawmen of the Wild West)
by Carl R. Green William R. SanfordBiographies of famous and infamous men of the Western frontier. - Entices the reluctant reader to relive the exciting days of the Wild West.
Allbirds: Decarbonizing Fashion
by Michael W. Toffel Eren Kuzucu Ken PuckerAllbirds is a footwear startup focused on simple design, comfort, and sustainable natural materials. The case describes the company's product development process that works with suppliers to develop natural materials including wool and sugarcane to substitute for conventional petroleum-based materials and leather. The case is set in 2021, when Allbirds was extending its product range into apparel, and expanding beyond its online store to open more retail store around the world. Allbirds was freely sharing its know-how and material innovations with its competitors to try to scale its efforts to decarbonize fashion, but was also keen to remain ahead and differentiated based on simple design, comfort, and sustainable natural materials. The case highlights the growing the environmental impact of the footwear industry, including from its use of leather and fossil-fuel-based materials, and its focus on shorter product lifespans.
Allein auf stürmischer See: Risikomanagement für Einsteiger
by Frank Romeike Roland ErbenDie spektakulären Firmenzusammenbrüche in den vergangenen Jahren und tief greifende regulatorische Änderungen zwingen die Unternehmen, ein ganzheitlich orientiertes Risikomanagementsystem zu implementieren. Vielen Managern fehlt jedoch das erforderliche Fach-Know-how für eine wirklich fundierte Beurteilung der komplexen Entscheidungsalternativen. Allerdings gelingt es den hoch spezialisierten Risk Managern auch nicht, die Entscheidungsebene für die anstehenden Probleme zu sensibilisieren. Mit dem Thema Risikomanagement will man sich nicht beschäftigen, sondern man muss es tun. Letztlich bleibt die Risikomanagement-Abteilung für viele Entscheidungsträger eine Black Box. Man weiß einfach nicht so recht, was dort vor sich geht. Allein auf stürmischer See schließt diese Kommunikations- und Verständnislücke. Jenseits von abstrakten mathematischen Formeln und realitätsfernen Modellen bieten Roland Franz Erben und Frank Romeike eine verständliche und kurzweilige Auseinandersetzung mit der oft schwer verdaulichen Materie. Fachlich fundiert und dennoch unterhaltsam erklären sie die wesentlichen Fragestellungen des Risikomanagements anhand der Geschichte zweier Schiffskapitäne. Während Henry Salt durch sein mangelhaftes Risikomanagement keine Gefahr auslässt, hat Charly Sugar durch effiziente Frühwarnsysteme und eine gelebte Risikokultur das Steuer seines Schiffes fest in der Hand. Der Leser begleitet die beiden Seebären auf Ihrer Reise über die sieben Weltmeere und erfährt mehr über Fragen wie z. B.: Was ist Risiko eigentlich? Welche Ziele verfolgt das Risikomanagement? Wie bekomme ich meine Risiken optimal in den Griff? Wie kann ein gutes Risikomanagement den Wert meines Unternehmens steigern? Die Neuauflage wird grundlegend überarbeitet und aktualisiert. Zum Beispiel werden neuere Entwicklungen, Studien und methodische Ansätze im Risikomanagement berücksichtigt. Zum Beispiel wird dem Thema "kognitive Verzerrungen im Risikomanagement" ein zusätzliches Kapitel gewidmet.
Allen Distribution Co.
by Pearson Hunt Robert F. VandellA new credit department manager plans to set the tone of his department by reviewing marginal accounts.
Allen Klein: The Man Who Bailed Out the Beatles, Made the Stones, and Transformed Rock & Roll
by Fred GoodmanThe story of the notorious rock and roll manager, revealing new, behind-the-scenes details about some of the biggest bands in music history. Allen Klein was like no one the music industry had seen before. Though he became infamous for allegedly causing the Beatles&’ breakup and robbing the Rolling Stones, the truth is both more complex and more fascinating. As the manager of both groups—not to mention Sam Cooke, Pete Townshend, Donovan, The Kinks, and numerous others—he taught young soon-to-be legends how to be businessmen as well as rock stars. While Klein made millions for his clients, he was as merciless with them as he was with anyone, earning himself an outsize reputation for villainy that has gone unchallenged until now. Through unique, unprecedented access to Klein&’s archives, veteran music journalist Fred Goodman tells the full story of how the Beatles broke up, the Stones achieved the greatest commercial success in rock history, and the music business became what it is today. &“Fred Goodman makes this world come alive, and any fan of rock or insider tales of the music industry will be in heaven reading about this fascinating, troubling character.&” —Judd Apatow &“Writing about contracts, percentages and deals can be tedious, but Goodman makes it as exciting as reading about an artist&’s sex life. The book explodes with inside dope.&” —Daily News (New York) &“Succeed[s] both as a compelling work of rock-&’n&’-roll history and as a cautionary business primer.&” —The Wall Street Journal
Allen Lane
by Michael J. Roberts Howard H. StevensonDescribes Allen Lane's search for a business to buy. The case explores several failed attempts and the ethical, business, and tax issues that surround the acquisition business. Ends with a description of a new acquisition candidate, an independent valuation report of this business, and with Allen Lane preparing his bid.
Allentown Materials Corp.: The Electronic Products Division (A)
by Michael BeerA division of Allentown Materials Corp. has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction, and morale is low. The cause of these problems is found in a change in business environment followed by changes in organization and management. A rewritten version of an earlier case.
Allentown Materials Corp.: The Electronic Products Division (B)
by Michael BeerFocuses on the recommendations and implementation strategy made by the organizational development group to address the division's problems. A rewritten version of an earlier case.
Allentown Materials Corp.: The Electronic Products Division (C)
by Michael BeerSupplements the (A) and (B) cases. Designed as an in-class handout. A rewritten version of an earlier supplement.
Alles was Sie über Marken wissen müssen: Leitfaden für das erfolgreiche Management von Marken
by Nicholas AdjouriEine langfristig erfolgreiche Marke zu kreieren und zu führen gilt als Königsdisziplin. Neben einem professionellen Markenmanagement und einer ausgeklügelten Strategie spielen aber auch Geduld, Neugier und Mut eine entscheidende Rolle auf dem Weg zur marktführenden Brand. Doch was heißt das konkret in der Praxis? Welche grundlegenden Regeln gilt es zu befolgen? Was machen Ikea, Apple oder Red Bull richtig? Wer hilft beim Markenaufbau, und wie findet man sich in der Fülle der Markenbegriffe zurecht? ,,Alles, was Sie über Marken wissen müssen" gibt einen fundierten Überblick über alles Wissenswerte rund um das Thema Marke. Nicholas Adjouri beschreibt leicht nachvollziehbar und an vielen praktischen Beispielen, was Marken erfolgreich macht, wie man eine neue Marke zielgerichtet entwickelt und managt und warum Marken scheitern. Adjouri erläutert zudem, wie Markt- und Markenforschung, Werbeagenturen und Unternehmensberatungen einen Markenaufbau wirkungsvoll unterstützen können. Außerdem: Zahlreiche Checklisten, die wichtigsten Marken-Regeln auf einen Blick und ein abschließendes Marken-Glossar machen dieses Buch zu einer unverzichtbaren Arbeitshilfe für jeden Markenpraktiker.
Alleviating Poverty Through Profitable Partnerships 2e: Globalization, Markets, and Economic Well-Being
by Patricia H. Werhane Lisa H. Newton Regina WolfePoverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if we change our shared narratives about global free enterprise, remind ourselves that poverty is a system, and conceive of poverty alleviation as a "bottom up" project. There is no "one size fits all" for poverty reduction. Rather, poverty is a system and must be addressed locally. It is our aim, as it is the aim of the United Nations, the World Bank, and many other organizations, to erase it from our vocabulary and from this planet. With a series of case studies that accompany each chapter, this book should assist readers in thinking about poverty alleviation from a number of perspectives, from bottom-up entrepreneurial projects, local-corporate ventures, with public-private partnerships, from focused philanthropy, with education and health care initiatives, and agriculture reforms in rural communities, all with creating a win-win for local and partnership individuals, organizations, and communities.. The book should be useful in various undergraduate and graduate courses on ethics, applied ethics. developing economic systems, and on poverty.
Alleviating Poverty Through Profitable Partnerships: Globalization, Markets, and Economic Well-Being
by Patricia H. WerhaneIn this book, the authors approach poverty alleviation from an atypical perspective. The thesis is that poverty can be reduced, if not eradicated, both locally and globally, but this will occur only if we change our shared narratives about global free enterprise, and only if we recalibrate our mindsets regarding how poverty issues are most effectively addressed. They argue that poverty amelioration cannot be effected by the traditional means employed during the last century—foreign aid from developed nations and/or from non-profit international organizations. Rather, the authors present evidence which demonstrates that a mindset embracing initiatives developed by global corporations in response to the poverty challenge is significantly more effective. Global companies can alleviate poverty by seizing market opportunities at the Base of the economic Pyramid (BoP) with the implementation of three key processes: moral imagination, systems thinking, and deep dialogue. This approach to alleviating poverty offers some powerful ideas backed by the support of some of the leading Business Ethics minds in the United States. These scholars, some of whom are on the author team, have created a book that is unique and provocative yet still ideal for courses at the undergraduate level.
Allgemeinbildung Wirtschaft für Dummies (Für Dummies)
by Hanno Beck Aloys PrinzSie interessieren sich dafür, wie die Wirtschaft tickt? Hier erfahren Sie alles Wissenswerte über die wirtschaftliche Seite Ihres Lebens, über Geldausgeben und Sparen, Altersvorsorge und Steuern, Marktwirtschaft, Banken, Geld und Wirtschaftskrisen. Das Thema Wirtschaft spielt in so viele Bereiche Ihres Lebens hinein: Wohnen und Arbeiten, Einkaufen und Gesundheit. Hanno Beck und Aloys Prinz erklären wirtschaftliche Zusammenhänge verständlich und manchmal auch amüsant, praxisnah und mit ganz konkreten Tipps für Ihr Leben als "homo oeconomicus".
Allgemeine Bankbetriebswirtschaft: Sicher durch die Zwischen- und Abschlussprüfung zum geprüften Bankfachwirt (Prüfungstraining zum Bankfachwirt)
by Olaf FischerKurz und prägnant bringt Ihnen das vorliegende Werk die prüfungsrelevanten, in zahlreichen Vorlesungen durchgesprochenen Stoffinhalte konkret ins Gedächtnis. Anhand von Fragen und Fällen trainieren Sie die für das erfolgreiche Bestehen der Prüfung relevanten Fachkenntnisse. Der Textteil ist übersichtlich gestaltet anhand von Schaubildern, Merksätzen und wichtigen Schlagworten. Die Musterbeispiele sind der Praxis entnommen. Die Fragen und Fälle klopfen das notwendige Prüfungswissen ab.
Allgemeine Betriebswirtschaftslehre Arbeitsbuch: Repetitionsfragen - Aufgaben - Lösungen
by Gernot Kaiser Jean-Paul Thommen Ann-Kristin Achleitner Dirk Ulrich Gilbert Dirk Hachmeister Svenja JarchowDas Arbeitsbuch erg#65533;nzt das Lehrbuch "Allgemeine Betriebswirtschaftslehre" von Thommen/Achleitner. Es dient der Wiederholung und Umsetzung von Instrumenten zur Gestaltung unternehmerischer Funktionen. Betriebswirtschaftliche Strukturen und Prozesse werden auf Basis moderner, praxisorientierter Fragestellungen und L#65533;sungen erarbeitet. Das Arbeitsbuch folgt dabei der bew#65533;hrten Struktur des Lehrbuches. S#65533;mtliche Teile wurden aktualisiert und erg#65533;nzt. . .
Allgemeine Betriebswirtschaftslehre: Grundlagen mit zahlreichen Praxisbeispielen
by Thomas HutzschenreuterStimmen zum Buch:„Dieses Lehrbuch zur Allgemeinen Betriebswirtschaftslehre vermittelt für Bachelor-Studierende in sehr prägnanter Weise und mit einem Blick für das Wesentliche einen sehr guten Einstieg in die wichtigsten Fragestellungen der Betriebswirtschaftslehre.“Prof. Dr. Dr. h.c. Sönke Albers, KLU, Hamburg„Dieses kompakte, zeitgemäße Grundlagenwerk stellt das gesamte Spektrum der BWL auf durchgehend hohem Niveau dar. Eine äußerst gelungene Verbindung von theoretischer Fundierung und starkem Praxisbezug.“Prof. Dr. Dr. h.c. Henning Kagermann, ehemaliger Präsident der acatech, ehemaliger Vorstandssprecher der SAP AG„Dieses ausgezeichnete Lehrbuch von Thomas Hutzschenreuter ist eine profunde Einführung in die Betriebswirtschaftslehre, die Studenten im Bachelorstudium für das Fach begeistert und eine Reihe hochaktueller Themen anhand von Fallstudien verständlich darstellt.“Prof. em. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, TU München„Ein wichtiger Vorteil dieses Grundlagenlehrbuches ist, dass es gerade die nicht leicht zu vermittelnden Bereiche des Finanzmanagements und Rechnungswesens theoretisch sehr gut fundiert und dazu noch in sehr anschaulicher Weise vermittelt.“Prof. Dr. Dr. h.c. Jürgen Weber, WHU – Otto Beisheim School of Management, VallendarIn der 7. Auflage wurden alle Kapitel, insbesondere auch mit Hinblick auf die Themen Digitalisierung und Nachhaltigkeit, vollständig überarbeitet. Aktuelle Herausforderungen und Implikationen im Zusammenhang mit Pandemien sowie aktuelle Entwicklungen – wie z.B. Brexit, Freihandelsabkommen, Wirecard Skandal, Elektromobilität, Influencer Marketing und Agilität – wurden aufgenommen.Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen.Der InhaltUnternehmen und MärkteUnternehmertum und UnternehmensführungUnternehmensumfelder und UnternehmensentwicklungUnternehmenserfolg und Liquidität als ZielgrößenInvestitions- und FinanzierungsmanagementMarketingmanagementBeschaffungsmanagementProduktionsmanagementPersonalmanagementBetriebliches RechnungswesenStrategisches Management und InnovationsmanagementOrganisation und Führungssysteme
Allgemeine Betriebswirtschaftslehre: Grundlagen unternehmerischer Funktionen (Studienwissen kompakt)
by Carsten Rennhak Marc Oliver OpresnikDieses Lehrbuch gibt einen kompakten und verständlichen Überblick über das betriebswirtschaftliche Grundwissen in allen unternehmerischen Funktionen. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit betriebswirtschaftlichen Fragen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen. Für die vorliegende 2. Auflage wurden alle Kapitel vollständig aktualisiert, überarbeitet und um neue Entwicklungen ergänzt.