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Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works
by Adam LashinskyINSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
by Adam LashinskyIn INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
by Adam LashinskyIn Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Inside Blockchain, Bitcoin, and Cryptocurrencies
by Niaz ChowdhuryThis book covers blockchain from the underlying principles to how it enables applications to survive and surf on its shoulder. Having covered the fundamentals of blockchain, the book turns to cryptocurrency. It thoroughly examines Bitcoin before presenting six other major currencies in a rounded discussion. The book then bridges between technology and finance, concentrating on how blockchain-based applications, including cryptocurrencies, have pushed hard against mainstream industries in a bid to cement their positions permanent. It discusses blockchain as underlying banking technology, crypto mining and offering, cryptocurrency as investment instruments, crypto regulations, and markets.
Inside Book Publishing
by Angus Phillips Giles ClarkNow fully revised and updated for its seventh edition, Inside Book Publishing is the classic introduction to the book publishing industry.The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, and sales. Angus Phillips and Giles Clark offer authoritative and up-to-date coverage of all sectors of the industry from commercial fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth in audio. The topics explored include AI, social media in marketing, sustainable book production, open access for research, and diversity, equity and inclusion. International case studies from industry experts give perspectives on, for example, comic books, children’s picture books, women in Indian publishing and the Korean literary wave.As a manual for those in the profession and a guide for the publishers of the future, this book remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.The book is supported by online resources, including a glossary, a further reading list and links to a range of online resources, available at www.routledge.com/9781032516554.
Inside British Rail: Challenges and Progress on the Nationalised Railway, 1970s-1990s
by Stephen PooleStephen Poole joined British Rail in 1973, working for three of its Regions and then for three of its Business Sectors in the run-up to privatisation. He experienced stations, depots, freight, parcels, yards, signalling, catering, major projects and business development. Using his extensive knowledge of the workings of British Rail, he paints a vivid picture of its inner life, set against the backdrop of political, industrial and social change that dominated the last twenty years of the nationalised railway. Inside British Rail is both a celebration of the determination and camaraderie shown by staff working in an industry that was struggling to survive, and a nuanced assessment of the difficulties, both internal and external, that contributed to its demise.
Inside CEO Succession
by Paul Winum Thomas J. SaporitoA comprehensive guide to planning for CEO succession, from the experts at RHRAs the demands from stakeholders for consummate leadership and good governance from a company's board of directors, its CEO, and its executive team increase, how the process of CEO succession is carried out has become more critical than ever before. Yet, over the past several years, a growing number of CEOs have failed early in their terms, often with devastating consequences to their companies and stockholders. By far the most common problem is a lack of ownership of the CEO succession process. Inside CEO Succession provides businesses, leaders, and boards with the strategies they need to execute their responsibilities with a heightened level of professionalism and ensure the sustained success of the companies they serve.Written by Dr. Thomas J. Saporito, CEO of RHR International, and Dr. Paul Winum, Senior Partner of RHR International, the lessons of Inside CEO Succession are rooted in RHR's long-standing history of bringing expert knowledge, experience, advice, and counsel to the issues related to CEO succession. The culmination of RHR's 65 years of experience providing expert counsel to the boards of directors of hundreds of companies, it explains how ego, role-relationships, power, and human dynamics associated with relinquishing leadership, preparing successors, and ceding power and authority to other people create undetected problems in the succession process and ultimately cause many CEOs to fail early in their tenures.Distills RHR's 65 years of experience helping businesses deal with CEO succession into one practical resourcePresents strategies to enable boards to understand their role in succession planning and how to source leadership that best fits their organization's culture and requirementsBrings together business acumen and psychological insight to help readers better prepare for more effective CEO successionTo be successful, CEO succession requires a well-defined course of action that ensures that a number of highly capable candidates are ready to assume the chief executive position whether through an unexpected event or a planned transition. Inside CEO Succession is designed to help boards comprehensively manage that process and effectively sustain their company's profitability.
Inside China's Automobile Factories
by Lu ZhangIn Inside China's Automobile Factories, Lu Zhang explores the current conditions, subjectivity, and collective actions of autoworkers in the world's largest and fastest-growing automobile manufacturing nation. Based on years of fieldwork and extensive interviews conducted at seven large auto factories in various regions of China, Zhang provides an inside look at the daily factory life of autoworkers and a deeper understanding of the roots of rising labor unrest in the auto industry. Combining original empirical data and sophisticated analysis that moves from the shop floor to national political economy and global industry dynamics, the book develops a multilayered framework for understanding how labor relations in the auto industry and broader social economy can be expected to develop in China in the coming decades.
Inside Chinese Business: A Guide For Managers Worldwide
by Ming-Jer ChenChen (Management, Chinese University of Hong Kong and Imperial College of Science, Technology, and Medicine--England) offers Western managers advice on navigating the Chinese business world. He explains the cultural and social principles underlying Chinese business organizations and their dynamics, illustrating his analysis with examples drawn from Asian and North American businesses. Communication patterns, networking, negotiation, competition, and the structure of China's transition economy are all discussed.
Inside City Tourism
by John HeeleyCities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism 'tells it like it is', uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics.
Inside Coca-Cola: A CEO's Secrets on Building the World's Most Popular Brand
by David Beasley Neville IsdellThe first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Inside Company Valuation
by Angelo CorelliThis book presents an in-depth overview of the most popular approaches to corporate valuation, with useful insights about innovations and possible improvements in that field. The book will help to understand the principles and methods of company valuation and acquire the knowledge required to perform valuations of corporate equity. The author concludes his analysis with two real case studies based on the experience of the two most popular initial public offerings that took place in the last years: Facebook and Twitter.
Inside Consumption: Consumer Motives, Goals, and Desires
by David Glen Mick S. RatneshwarFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Inside Cyber: How AI, 5G, IoT, and Quantum Computing Will Transform Privacy and Our Security
by Chuck BrooksDiscover how to navigate the intersection of tech, cybersecurity, and commerce In an era where technological innovation evolves at an exponential rate, Inside Cyber: How AI, 5G, and Quantum Computing Will Transform Privacy and Our Security by Chuck Brooks emerges as a critical roadmap for understanding and leveraging the next wave of tech advancements. Brooks, a renowned executive and consultant, breaks down complex technological trends into digestible insights, offering a deep dive into how emerging technologies will shape the future of industry and society. In the book, you'll: Gain clear, accessible explanations of cutting-edge technologies such as AI, blockchain, and quantum computing, and their impact on the business world Learn how to navigate the cybersecurity landscape, safeguarding your business against the vulnerabilities introduced by rapid technological progress Uncover the opportunities that technological advancements present for disrupting traditional industries and creating new value Perfect for entrepreneurs, executives, technology professionals, and anyone interested in the intersection of tech and business, Inside Cyber equips you with the knowledge to lead in the digital age. Embrace the future confidently with this indispensable guide.
Inside Drucker's Brain
by Jeffrey A. KramesSoccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult. In this witty and contrarian audiobook, Auden Schendler, a sustainable business foot soldier with fifteen year's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? And how do you convince a chain-smoking karate expert mechanic to put biodiesel in his vehicles?Scientists tell us we have to cut CO2 emissions 80 percent by mid-century. That's going to take more than a recycling program. We'll only solve our problems if we're realistic about the challenge of climate change. In this eye-opening inspiring audio book, Schendler illuminates the path. This recording features a new introduction wriiten and read by the author. Also, a new Afterword based on an article written by the author for Orion Magazine has been added to this recording.
Inside IBM: Lessons of a Corporate Culture in Action
by James W. CortadaIBM was the world’s leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises?James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of IBM’s corporate culture. He provides an inside look at how this culture emerged and evolved over the course of nearly a century, bringing together the perspectives of employees, executives, and customers around the world. Through a series of case studies, Inside IBM explores the practices that built and reinforced organizational culture, including training of managers, employee benefits, company rituals, and the role of humor. It also considers the importance of material culture, such as coffee mugs and lapel pins.Cortada argues that IBM’s corporate culture aligned with its business imperatives for most of its history, allowing it to operate with a variety of stakeholders in mind and not simply prioritize stockholders. He identifies key lessons that managers can learn from IBM’s experience and apply in their own organizations today. This engaging and deeply researched book holds many insights for business historians, executives and managers concerned with stakeholder relations, professionals interested in corporate culture, and IBMers.
Inside Intel Inside
by Youngme Moon Christina DarwallIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In contrast, sales of portable digital devices--such as PDAs and cell phones--appear to be growing at a healthy rate. Pollace is debating whether the "Intel Inside" campaign will work in these other product categories, even though Intel doesn't dominate these other markets like it does the PC market, and it isn't clear that consumers will associate Intel with these other markets.
Inside Intuition
by Eugene Sadler-SmithWhat isgut feeling and how can it be harnessed? To what extent should business decisions be informed byinstincts which may seem irrational or impossible to quantify? Inside Intuition examines how the latest developments in social psychology and cognitive psychology, as well as exciting new insights from evolutionary psychology and cognitive n
Inside Japanese Business: A Narrative History 1960-2000
by Makota Ohtsu Tomio ImanariThis book sheds new light on Japanese management and its social consequences. Since the collapse of the Japanese bubble economy, the once acclaimed Japanese-style management has been under serious criticism both inside and outside Japan, but this is not a new phenomenon: over the last 50 years, evaluation of Japan and Japanese management has fluctuated widely between extreme affirmation and extreme negation. This study is unique because it is a longitudinal analysis that covers 35 years it uses firsthand information from managers in major Japanese corporations; and by involving several of these managers in the research process the views of actual practitioners are made available.
Inside Job
by Stephen PizzoIt was a $500 billion scam--far exceeding the cost of rebuilding all of Western Europe after the Second World War plus ten years of air, land, and sea warfare during the Vietnam conflict. As huge as the Enron bankruptcy may be, it is dwarfed by the savings and loan scandal of the 1980s, which remains the worst collapse of a financial institution in American history. A trio of investigative reporters led by freelance journalist Stephen Pizzo plunged into the depths of these crimes and hauled up this shocking chronicle of fraud, corruption, and self-dealing so deep and extensive that every taxpayer is paying the price to this day. In Inside Job, Pizzo and his partners reveal the relationship between S&L ripoffs and covert CIA operations; between junk bonds promoted by so-called distinguished brokerage houses and the plundering of the life savings of trusting investors; between shady felons and winking politicians right up to not one but two Presidents of the United States. After reading Inside Job you will never look at your banker, broker, or political representative the same way again.
Inside Job: Doing the Work Within the Work
by Stephen W. SmithRecognize and determine the inner and outer markers of successExplore eight compelling virtues that every leader must possessUse the principle of rhythm rather than chase the myth of balanceRecognize the limits of your own leadershipDiscover how to thrive, not just surviveInside Job
Inside Job: The Financiers Who Pulled Off the Heist of the Century
by Charles FergusonThe definitive big picture on the financial crisis, from the man behind the Oscar-winning documentary that exposed the workings of the new economic elite Based on explosive interviews, court documents and corporate archives, Inside Job traces in gripping detail how decades of deregulation gave birth to a predator nation, with power players cycling through positions in government, academia and Wall Street - and continuing to do so even in the wake of the global financial crisis. With stunning clarity, Charles Ferguson delivers an uncompromising accounting of how a new economic oligarchy has wrested control of our politics and the prospects for real recovery.
Inside Job: The Looting of America's Savings and Loans (Forbidden Bookshelf #16)
by Paul Muolo Stephen Pizzo Mary FrickerA fast-paced and gripping account of one of history's most infamous financial disasters For most of the 20th century, savings and loans were an invaluable thread of the American economy. But in the 1970s, Congress passed sweeping financial deregulation at the insistence of industry insiders that allowed these once quaint and useful institutions to spread their taxpayer-insured assets into new and risky investments. The looser regulations and reduced federal oversight also opened the industry to an army of shady characters, white-collar criminals, and organized crime groups. Less than 10 years later, half the nation's savings and loans were insolvent, leaving the American taxpayer on the hook for a large hunk of the nearly half a trillion dollars that had gone missing. The authors of Inside Job saw signs of danger long before the scandal hit nationwide. Decades after the savings and loan collapse, Inside Job remains a thrilling read and a sobering reminder that our financial institutions are more fragile than they appear.
Inside Jobs: Why Insider Risk Is the Biggest Cyber Threat You Can't Ignore
by Joe Payne Jadee Hanson Mark WojtasiakFrom data security company Code42, Inside Jobs offers companies of all sizes a new way to secure today&’s collaborative cultures—one that works without compromising sensitive company data or slowing business down. Authors Joe Payne, Jadee Hanson, and Mark Wojtasiak, seasoned veterans in the cybersecurity space, provide a top-down and bottom-up picture of the rewards and perils involved in running and securing organizations focused on rapid, iterative, and collaborative innovation. Modern day data security can no longer be accomplished by &“Big Brother&” forms of monitoring or traditional prevention solutions that rely solely on classification and blocking systems. These technologies frustrate employees, impede collaboration, and force productivity work-arounds that risk the very data you need to secure. They provide the illusion that your trade secrets, customer lists, patents, and other intellectual property are protected. That couldn&’t be farther from the truth, as insider threats continue to grow. These include: Well-intentioned employees inadvertently sharing proprietary dataDeparting employees taking your trade secrets with them to the competitionA high-risk employee moving source code to an unsanctioned cloud service What&’s the solution? It&’s not the hunt for hooded, malicious wrongdoers that you might expect. The new world of data security is built on security acting as an ally versus an adversary. It assumes positive intent, creates organizational transparency, establishes acceptable data use policies, increases security awareness, and provides ongoing training. Whether you are a CEO, CIO, CISO, CHRO, general counsel, or business leader, this book will help you understand the important role you have to play in securing the collaborative cultures of the future.
Inside MTV
by R. Serge DenisoffMTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. ""Top Forty"" radio was initiated in the 1950s, and along with ""free form"" or ""progressive"" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.