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Integrated Learning for ERP Success: A Learning Requirements Planning Approach (Resource Management)
by Karl M. Kapp William F. Latham Hester Ford-LathamThe results are in. The evidence has been analyzed. Research shows that the lack of enterprise-wide training is the biggest reason for ERP implementation failures. It is the single most important precursor to achieving success. Integrated Learning for ERP Success is the first resource to offer a specifically defined, comprehensive method fo
Integrated Maintenance Planning in Manufacturing Systems
by Bekir Sami Yilbas Umar M. Al-Turki Tahir Ayar Ahmet Ziyaettin SahinThis book introduces the concept of integrated planning for maintenance and production taken into account quality and safety for high global socio-economic impact. It provides insight into the planning process at a global level starting from the business level and ending with the operational level where the plan is implemented and controlled.
Integrated Management Systems
by Marek Bugdol Piotr JedynakExamining the challenges of integrated management, this book explores the importance and potential benefits of using an integrated approach as a cross-functional concept of management. It covers not only standardized management systems (e. g. International Organization for Standardization), but also models of self-assessment, as well as different types of integration. Furthermore, it demonstrates how processes and systems can be integrated, and how management efficiency can be increased. The major part of this book focuses on management concepts which use integration as a key tool of management processes (e. g. the systematic approach, supply chain management, virtual and network organizations, processes management and total quality management). Case studies, illustrations, and tables are also provided to exemplify and illuminate the content, as well as examples of successful and failed integrations. Providing a particularly useful resource to managers and specialists involved in the improvement of organizational performance, this book is also intended for top managers, functional managers, project managers, specialists, consultants, and those who wish to improve the efficiency and effectiveness of management. It also offers a helpful guide to academics and students interested in quality and risk management.
Integrated Marketing Communication: Advertising and Promotion in a Digital World
by Jerome M. Juska<p>This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. <p>The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. <p>Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.</p>
Integrated Marketing Communication: Advertising and Promotion in a Digital World
by Jerome M. JuskaNow in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
by Robyn BlakemanNow in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Integrated Marketing Communications
by Robert J. DolanDescribes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.
Integrated Marketing Communications for Public Policy: Perspectives from the World’s Largest Employment Guarantee Program MGNREGA
by Shriram KadiaThis book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
Integrated Marketing Communications in Football (Critical Research in Football)
by Argyro Elisavet ManoliThis book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Integrated Marketing Communications: A Global Brand-Driven Approach
by Philip J. Kitchen Marwa E. TourkyIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Integrated Marketing Communications: Creativity, Consistency, and Effective Resource Allocation
by Richard LueckeInnovative marketing communications is a strategic branding process through which customers are moved to purchase one company's products or services based on multiple communications to which the customers have been exposed. This chapter evaluates the various communications vehicles that are used and proposes steps to allocate financial resources in support of the brand and the complementary messages aimed at customer development.
Integrated Measurement -- KPIs and Metrics for ITSM: A narrative account
by Daniel McleanWhen companies look to identify opportunities for improvement, they often turn to Key Performance Indicators (KPIs) to measure their current performance in achieving business strategies and objectives. There is a common misconception, however, that KPIs are simple measurements that are easy to create, and that the mere act of this measurement will cause people to change their behaviour and improve their performance without additional intervention. This book uses a unique fictional story to explain at a practical level how to implement new processes within an organization. It also shows how to facilitate the necessary changes to people's behaviour to make the processes work. Ideal for those new to ITSM and ITIL(R) implementation.
Integrated Operational Risk Management: Tools, Techniques and Meeting Regulatory Expectations
by Jimi Hinchliffe Andrew SheenA hands-on and tech-aware exploration of operational risk management In Integrated Operational Risk Management: Tools, Techniques and Meeting Regulatory Expectations, distinguished risk and compliance practitioners Jimi Hinchliffe and Andrew Sheen deliver a practical discussion of operational risk management (ORM) with a pronounced focus on operational resilience and regulatory context, history, and expectations. The book offers a comprehensive explanation of how to create a holistic framework for ORM that breaks down the silos in non-financial risk management, improves efficiency, avoids duplication, and adds value to the business. The authors examine ORM's place within enterprise risk management and describes the origins and evolution of ORM as a discipline. It considers the roles of the BCBS, UK FSA and the Institute of Operational Risk. You'll also find: A variety of ORM tools and frameworks you can implement immediately to incorporate best practices on governance, risk assessment, and other areas Strategies for risk identification and controls management and balancing Up-to-date discussions of the latest and best practices in operational risk management Perfect for risk and compliance professionals at financial and non-financial firms, Integrated Operational Risk Management is a must-read resource for everyone interested in a forward-looking and contemporary examination of best practices in ORM.
Integrated Packaging Corp.: Struggling to Do the Right Thing (A)
by Herman B. Leonard Orson WatsonAs a child, Al Fuller had seen his working-class, African-American neighborhood disintegrate as factory jobs moved away. He resolved to help inner-city communities do better when he grew up. Some years later, as an accomplished university graduate with several years manufacturing experience, he embarked on a scheme to take over and revitalize first one, then another, corrugated box plant. These plants were plagued by inefficiency, poor quality control, and tense labor relations. Using his understanding of inner-city life, Fuller employed discipline-based strategies to empower his employees and turn the failing plants into engines of community revitalization.
Integrated Packaging Systems for Transportation and Distribution
by EbelingIdentifies the cost sensitive areas for each activity in the logistical system. Illustrates how packaging in addition to protecting and preserving contents can affect total system cost efficiency if designed to adapt well to unitized shipping methods and equipment: efficiently utilize warehouse stor
Integrated Performance Management: A Guide to Strategy Implementation
by Kurt Verweire Lutgart Van Den BergheLinking various disciplines and management functions, Integrated Performance Management provides the reader with a concrete framework to manage organizations successfully. The authors do not isolate a single strategy to manage performance. Instead, the book focuses on a range of strategies providing the reader with an introduction to each one. The concepts under analysis were developed through intense dialogue with business managers. While maintaining academic rigour, Integrated Performance Management presents ideas that students will find relevant outside of the classroom. Postgraduate and MBA students in a range of areas including strategy, accounting, finance, operations management, marketing, leadership and human resource management will find this book useful.
Integrated Process and Fixture Planning: Theory and Practice (Advanced and Additive Manufacturing Series)
by Emad Abouel Nasr Abdulrahman Al-Ahmari Awais Ahmad Khan Syed Hammad MianFixtures are used in manufacturing to secure working devices. They help insure conformity, accuracy, efficiency, and interchangeability; their reliability is crucial. This book introduces and implements a new methodology for more flexible fixture design and manufacturing processes, and develops the supporting technologies for automation and fixture planning using object oriented platforms. It also presents an integrated solution with Computer Aided Design (CAD) applications.
Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably
by Claus TintelnotThis book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries. The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and other engineering disciplines will have a worthwhile read as well.
Integrated Project Delivery at Autodesk, Inc. (A)
by Amy C. Edmondson Faaiza RashidDescribes Autodesk's engagement in Integrated Project Delivery-a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software company, decided to engage in Integrated Project Delivery (IPD) for the design and construction of its new Architecture, Engineering and Construction Solutions (AECS) Group headquarters, near Boston. Under IPD, the project's architect, builder, and client (Autodesk) entered a contractual agreement to share all project risks and profits. During the project, however, Autodesk was unsatisfied with the design progress, and asked the project team to introduce a three-story atrium in the headquarters' design. Logistically, it was not a good time to make changes as the team had already made significant design progress. The team was also working under a tight budget and delivery deadline. However, the aesthetics would appear to be greatly improved by changing the design. The project's architect and builder had to decide whether accommodating the atrium into the current schedule and work sequencing was an acceptable risk.
Integrated Project Delivery at Autodesk, Inc. (B)
by Amy C. Edmondson Faaiza RashidDescribes Autodesk's engagement in Integrated Project Delivery-a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software company, decided to engage in Integrated Project Delivery (IPD) for the design and construction of its new Architecture, Engineering and Construction Solutions (AECS) Group headquarters, near Boston. Under IPD, the project's architect, builder, and client (Autodesk) entered a contractual agreement to share all project risks and profits. During the project, however, Autodesk was unsatisfied with the design progress, and asked the project team to introduce a three-story atrium in the headquarters' design. Logistically, it was not a good time to make changes as the team had already made significant design progress. The team was also working under a tight budget and delivery deadline. However, the aesthetics would appear to be greatly improved by changing the design. The project's architect and builder had to decide whether accommodating the atrium into the current schedule and work sequencing was an acceptable risk.
Integrated Project Delivery for Building Infrastructure Opportunities
by Howard McKewThis book examines in great detail the D-B and IPD methods, while touching on D-B-B and CM project deliveries. In this vein, the discussion regarding IPD is a variation from ASHRAE Technical Committee TC 7.1, Integrated Building Design (IBD), with the focus herein on HVAC-Led IPD Opportunities by consulting engineers and mechanical contractors. This IPD variation is also described later in the book as a 21st-century version of what was 20th-century D-B project delivery although D-B project delivery is still widely used.
Integrated Project Design: From Academia to the AEC Industry (Digital Innovations in Architecture, Engineering and Construction)
by Ana Sofia Guimarães Bárbara Rangel Jorge Moreira da Costa João Pedro Poças MartinsIntegrated Project Design/Delivery is not new, but in recent years, it has been achieving the status of yet another acronym, more connected to its contractual details than to the actual meaning of the profound change in how work is to be developed. This book clarifies this situation by presenting several examples in academia, research and practical design situations, ranging from the use of old-style expression media, such as handmade drawings, to comprehensive digitalisation processes. The IPD model is shown as an effective way to tackle the ever-increasing challenges of balancing productivity with the urgent demands for designs that embrace decarbonisation, net-zero buildings, energy efficiency, modularisation and disassembly, including lessons learned from Industrial Design. IPD is a mindset that clashes with the traditional academic model of placing architecture and engineering in different (and frequently opposite) fields. Actual examples of course syllabuses’ that disrupt this approach are also presented, showing how wide collaboration from the early stages of the design process can improve the sought-after result, providing future professionals with a hands-on experience of its efficiency as a work methodology.
Integrated Project Management Sourcebook
by Mario VanhouckeThis handbook is a unique,comprehensive resource for professional project managers and students inproject management courses that focuses on the integration between baselinescheduling, schedule risk analysis and project control, also known as DynamicScheduling or Integrated Project Management and Control. It contains a set ofmore than 70 articles. Each individual article focuses on one particular topic andfeatures links to other articles in this book, where appropriate. Almost allarticles are accompanied with a set of questions, the answers to which are providedat the end of the book. Thisbook is accompanied by and is based on the Project Management KnowledgeCenter (www. pmknowledgecenter. com), an online learning platform for IntegratedProject Management.
Integrated Project Management and Control
by Mario VanhouckeThis book presents an integrated approach to monitoring projects in progress using Earned Value and Earned Schedule Management combined with Schedule Risk Analysis. Monitoring and controlling projects involves processes for identifying potential problems in a timely manner. When necessary, corrective actions can be taken to exploit project opportunities or to get faltering projects back on track. The prerequisite is that project performance is observed and measured regularly to identify variances from the project baseline schedule. Therefore, monitoring the performance of projects in progress requires a set of tools and techniques that should ideally be combined into a single integrated system. The book offers a valuable resource for anyone who wants to understand the theory first and then to use it in practice with software tools. It is intended for students, professionals and academics with an interest and/or experience in running projects as well as for newcomers in the area of project control with a basic grasp of the Earned Value, Earned Schedule and Schedule Risk Analysis concepts.
Integrated Reconfigurable Manufacturing Systems and Smart Value Chain: Sustainable Infrastructure For The Factory Of The Future
by Farideh Delavari Edalat M. Reza Abdi Ashraf W. Labib Alireza AbdiThe book develops manufacturing concepts and applications beyond physical production and towards a wider manufacturing value chain incorporating external stakeholders that include suppliers of raw materials and parts, customers, collaborating manufacturing companies, manufacturing service providers, and environmental organisations. The focal point of the value chain remains as a manufacturing system and its operations whiles flows of parts/materials and information and services across the supply/value chain tiers are taken into account. The book emphasises on the two innovative paradigms of Reconfigurable Manufacturing Systems (RMS) and the 4th industrial revolution (Industry 4.0) along with their incorporated development. RMS, as a relatively new paradigm, has been introduced to meet the requirements of ‘the factories of the future’, which is aimed by Industry 4.0, though introducing greater responsiveness and customised flexibility into production systems, in which changes in product volumes and types occur regularly. Manufacturing responsiveness can be achieved by RMS through reconfiguring the production facilities according to changing demands of products and new market conditions. The book addresses challenges of mass-customisation and dynamic changes in the supply-chain environment by focusing on developing new techniques related to integrability, scalability and re-configurability at a system level and manufacturing readiness in terms of financial and technical feasibility of RMS. It demonstrate the expected impacts of an RMS design on operational performance and its supply/value chain in the current/future manufacturing environment facing dynamic changes in the internal/external circumstances. In order to establish a circular economy through the RMS value chain, an integrated data-based reconfiguration link is introduced to incorporate information sharing amongst the value chain stakeholders and facilitate grouping products into families with allocation of the product families to the corresponding system configurations with optimal product-process allocation. Decision support systems such as multi criteria decision making tools are developed and applied for the selection of product families and optimising product-process configuration. The proposed models are illustrated through real case studies in applicable manufacturing firms.