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Internal Marketing: Tools And Concepts For Customer-focused Management

by Mohammed Rafiq Pervaiz K. Ahmed

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

Internal Marketing: Your Company's Next Stage of Growth

by William Winston Dennis J Cahill

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Internal Migration and Health in China: Choices, Constraints and Implications

by Yan Li

This book focuses on the multifaceted reality of social and health constraints and health services access among migrants in China, by originally exploring the social strata, social networks, and the understanding of health and health services among migrants. Furthermore, this book investigates the health constraints and health services access of rural-urban migrants in the absence of equal social protection by the government. It argues that the main obstacles to access health services are not only the shortage of financial resources among rural-urban migrants, but also lie in the institutional blindness regarding health security provision, rural-urban dualism and the household registration system in China. The book highlights the key function that social networks play in health and health services access among migrants in China, which has rarely been discussed in previous studies. And it also discusses the understanding of health among migrants, and further analyses that although many migrants have not formed proper understanding of the connotation of health and have limited knowledge of health, prime responsibility should not be put on the migrants because their poor understanding of health mainly results from their rural perspective while health and health services access depend on the social-economic environment in which they live and work.This book would be of interest to people in migration studies, social exclusion and social welfare studies and to people interested in rural-urban migration and health in China.

Internal Migration, Urbanization and Poverty in Asia: Dynamics and Interrelationships

by Guanghua Wan Kankesu Jayanthakumaran Reetu Verma Edgar Wilson

This book is Open Access under a CC BY license.This volume offers an essential resource for economic policymakers as well as students of development economics focusing on the interrelationships of migration, urbanization and poverty in Asia. The continent’s recent demographic transitions and rural-urban structural transformations are extraordinary, and involve complexities that require in-depth study. The chapters within this volume examine those complexities using a range of traditional and non-traditional measures, such as multidimensional poverty, gaps and polarization, to arrive at the conclusion that poverty is now an urban issue.In short, the book will help students of development economics and policymakers understand the interrelationships between internal migration, urbanization and poverty, paving the way for the improved management of internal migration and disadvantaged and vulnerable populations.

Internal Rating Systems and the Bank-Firm Relationship: Valuing Company Networks (Palgrave Macmillan Studies in Banking and Financial Institutions)

by Bernardino Quattrociocchi

This book provides the conceptual and operational tools for understanding the mechanisms for assigning a rating to a network of companies. In it, the author explores the rating systems of corporate networks and analyses the link between rating and an enterprise network.

Internal Rating Systems and the Bank-Firm Relationship: Valuing Company Networks (Palgrave Macmillan Studies in Banking and Financial Institutions)

by Bernardino Quattrociocchi

This book provides the conceptual and operational tools for understanding the mechanisms for assigning a rating to a network of companies. In it, the author explores the rating systems of corporate networks and analyses the link between rating and an enterprise network.

Internal Relationship Management: Linking Human Resources to Marketing Performance

by David Bejou Michael D Hartline

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and-ultimately-external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management-managing relationships with internal customers human resources activities-actions taken to influence employee attitudes and work-related behaviors career entry-the initial stages of the internal relationship management process organizational support-services provided to employees in an effort to support them With this book, you&’ll gain a better understanding of: boundary spanners&’ appraisals of career entry transition-from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners&’ satisfaction with organizational support services employee branding-employees internalize the firm&’s desired brand image to project it to customers and external stakeholders the internal customer mindset-the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

Internal Security Management in Nigeria: Perspectives, Challenges and Lessons

by Oshita O. Oshita Ikenna Mike Alumona Freedom Chukwudi Onuoha

This book explores the disturbing dimensions of the problem of insecurity in Nigeria, such as herdsmen violence, the Boko Haram insurgency, cybercrime, militancy in the Niger Delta, communal conflict and violence, as well as police corruption. It offers a comprehensive discussion of the theoretical foundations of internal security, the threats to internal security, the role of formal and informal agencies in internal security management and the challenges of internal security management.

Internal Security and Statebuilding: Aligning Agencies and Functions (Routledge Studies in Intervention and Statebuilding)

by B. K. Greener W. J. Fish

This book examines international efforts to provide security in post-conflict sites and explains why internal security should be given precedence in statebuilding endeavours. The work begins by exploring the evolution of security sectors in mature liberal democratic states, before examining the attempts of such states to accelerate that evolutionary process in post-conflict sites through statebuilding and security sector reform. These discussions suggest interestingly different answers to the question of who should provide for internal security in international operations. When considering mature states, there are both practical and normative reasons as to why internal security has become the sole domain of police, with military forces being excluded from internal affairs. In peace and stability operations, on the other hand, difficulties with utilising police personnel have led to military forces being required to play internal security roles. This tension is investigated further through detailed case studies of three recent missions: Afghanistan, Timor-Leste and Solomon Islands. These case studies both reinforce and augment the practical and normative reasons for ensuring that internal security remains the domain of police. This then impacts upon peace and stability operations in two important ways. If we are to provide enduring security in post-conflict sites, we should both (i) prioritise internal security agencies in security sector reform efforts, and (ii) prioritise ways of enabling police to play internal security roles in the contributing mission. This book will be of much interest to students of statebuilding, peace and conflict studies, military studies, police studies, historical sociology, security studies and IR in general.

Internal and External Aspects of Corporate Governance (Routledge Studies in Corporate Governance)

by Ahmed Naciri

An effective system of corporate governance has both internal and external aspects that have to be sufficiently responsive if governance is to succeed. In this book, Ahmed Naciri examines these two core aspects or the latest buzzword in business and management theory. Internal aspects include ownership structure, the board of directors and committees, internal control, risk management, transparency and financial reporting. External aspects can either be market-oriented, or can take the form of credit ranking, and/or social requirements. Due to the original orientation of the Sarbanes/Oxley Law, concentrating solely on financial disclosure and given its decisive and tremendous influence on all other similar corporate governance legislations all over the world, most writings on corporate governance have dealt with solely internal corporate governance mechanisms. This book aim is to fill up the gap by using a systemic approach and giving a global picture of the corporate governance theoretical foundations, mainly by putting the emphasis on its double dimension: internal and external.

Internal communication and management: Theory and praxis communication-centered management

by Susanne Knorre Ulrike Buchholz

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate DevelopmentStrategic controllingLegal and Compliancechange managementhuman resourcesCommunications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate managementIntroduction to communication-based management theoryPerspectives of internal communication in the context of agile managementTasks of corporate managementFactors of leadership communication, including normative leadership, strategic controlling and innovation managementOutlook for future developments in internal communication

Internal-Business-Process Perspective

by Robert S. Kaplan David P. Norton

For the internal-business-process perspective, managers identify the processes that are most critical for achieving customer and shareholder objectives. Companies typically develop their objectives and measures for this perspective after formulating objectives and measures for the financial and customer perspectives. This chapter demonstrates how the Balanced Scorecard can help managers define a complete internal-process value chain that starts with the innovation process and ends with post-sale service. This chapter was originally published as chapter 5 of "The Balanced Scorecard: Translating Strategy into Action."

Internalizing a Culture of Business Excellence: Perspectives from Quality Professionals

by Norhayati Zakaria Flevy Lasrado

Underline by the importance of sustainable quality management practices to contemporary organizations, this edited book complies best practice cases of leaders who have initiated and facilitated quality practices in their organizations. The cases highlight how these best practices manifested in their work cultures, values, and beliefs. Not only do they address organizational efforts towards implementation of quality practices, but they also discuss the challenges the leaders faced to instill a sense of quality in practices across the hierarchical structures of their organizations. The book highlights the profiles of quality leaders, their journey and their successes in leading quality in their organizations. A book would be an interesting read for those who are eager to integrate quality in their work culture. A key message emerging from these expertise is that ‘passion’ is truly behind the quality success!

Internalizing the Innovation and Growth Agenda: Realizing Lasting Customer Advantage

by Erich Joachimsthaler

Enjoying the success that a well-placed offering can produce, a company can easily allow its new success to inadvertently foster blind spots that hide future strongholds of consumer advantage. What's needed is a way for companies to embed a powerful new demand-first perspective toward profitable growth and innovation. This chapter describes the challenges GE Healthcare and Deutsche Telekom faced as they tried to do just that.

Internally Displaced People: A Global Survey

by Janie Hampton

The number of internally displaced people far outnumbers estimated refugees who have fled their countries. The majority of displaced populations survive with very little security or legal protection. Responding to the needs of internally displaced people is one of the greatest humanitarian challenges of our time.;Revised and updated from the first edition, this volume includes information on internal displacement in 47 different countries across the globe - that is to say all countries experiencing conflict-induced displacement at the time of publication. There is discussion of the causes of displacement, patterns of flight, protection concerns and international response.

International Accounting Harmonization

by Jeno Beke

International Accounting Harmonization analyzes the differences between national accounting rules and international accounting methods, showing that when firms adopt international accounting standards they achieve significantly higher positive coefficients compared with firms that only take on local accounting strategies.

International Aid and Sustainable Development in North Korea: A Country Left Behind with Cloaked Society (Routledge Research on Korea)

by Sojin Lim

This book examines international aid in North Korea, in particular the ongoing policy of withholding aid, through the lens of the impact on the general population to present an argument for sustainable development. Focusing on the human rights of North Koreans and presenting a case for the use of aid as a provision for social change, it explores an alternative narrative to the existing long-drawn-out rhetoric of ‘denuclearisation-first’. The book’s scope includes evaluations of the causes of international sanctions and their impact, the Kim regime’s mitigation of sanctions through marketisation and a digital economy as well as barriers to aid monitoring and the reason for the absence of any mass anti-regime movement. It also posits that North Korea is a fragile state but cloaked by the image of a strong regime. The book succinctly demonstrates that the key to unlocking the potential of North Korea’s ‘cloaked society’ does not lie in sanctions, but is to be found in engagement with development aid. As such it will appeal to students of Korean Studies, Development Studies, Asian Politics and International Relations.

International Aid and Sustainable Development in North Korea: A Country Left Behind with Cloaked Society (Routledge Research on Korea)

by Sojin Lim

This book examines international aid in North Korea, in particular the ongoing policy of withholding aid, through the lens of the impact on the general population to present an argument for sustainable development.Focusing on the human rights of North Koreans and presenting a case for the use of aid as a provision for social change, it explores an alternative narrative to the existing long-drawn-out rhetoric of ‘denuclearisation-first’. The book’s scope includes evaluations of the causes of international sanctions and their impact, the Kim regime’s mitigation of sanctions through marketisation and a digital economy as well as barriers to aid monitoring and the reason for the absence of any mass anti-regime movement. It also posits that North Korea is a fragile state but cloaked by the image of a strong regime.The book succinctly demonstrates that the key to unlocking the potential of North Korea’s ‘cloaked society’ does not lie in sanctions, but is to be found in engagement with development aid. As such it will appeal to students of Korean Studies, Development Studies, Asian Politics and International Relations.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

International Aid and the Making of a Better World: Reflexive Practice (Rethinking Development)

by Rosalind Eyben

How can international aid professionals manage to deal with the daily dilemmas of working for the wellbeing of people in countries other than their own? A scholar-activist and lifelong development practitioner seeks to answer that question in a book that provides a vivid and accessible insight into the world of aid – its people, ideas and values against the backdrop of a broader historical analysis of the contested ideals and politics of aid operations from the 1960s to the present day. Moving between aid-recipient countries, head office and global policy spaces, Rosalind Eyben critically examines her own behaviour to explore what happens when trying to improve people’s lives in far-away countries and warns how self-deception may construct obstacles to the very change desired, considering the challenge to traditional aid practices posed by new donors like Brazil who speak of history and relationships. The book proposes that to help make this a better world, individuals and organisations working in international development must respond self-critically to the dilemmas of power and knowledge that shape aid’s messy relations. Written in an accessible way with vignettes, stories and dialogue, this critical history of aid provides practical tools and methodology for students in development studies, anthropology and international studies and for development practitioners to adopt the habit of reflexivity when helping to make a better world.

International Aid: The Flow of Public Resources from Rich to Poor Countries

by J. M. Clifford

This is a comprehensive analysis of the economics of international aid that provides a systematic framework for understanding, planning, and executing aid programs. Though much has been written on different aspects of international aid, this book was the first to synthesize information on all facets of aid and to investigate the consequences, for both donor and recipient nations, of the transfer of public resources in aid programs. The authors first present the history of aid, discuss the principles that govern aid as practiced by the United States, the United Kingdom, Russia, China, the United Nations, and other donors, and then provide a broad theoretical structure in which to discuss particular questions taken up in subsequent chapters. The book systematically covers all aspects of the aid relationship, and in addition to broad coverage of aid programs, analyzes details of the aid relationship to discern the function of the different variables of aid. In one coherent volume, International Aid outlines sound theoretical bases for discussion of aid programs, provides valuable insights into contemporary practices, and offers far-reaching suggestions on the future of aid programs. On first publication in the mid-1960s, in the midst of the Cold War, this book had considerable influence and its interest outlasts its parochial times as one of the first to discuss the effects of aid on both donor and recipient countries.

International Anti-Money Laundering and Soft Law: Approaches to Regulation (The Law of Financial Crime)

by Emmanuel Ebikake

Adopting a mixed-methods approach, this book assesses the role of soft law as a technique to repress and prevent money laundering. The consequence of the combination of a non-traditional subject matter with the limitations of traditional international law instruments has meant that lawmakers seeking international solutions to the problems of money laundering have had to innovate. This book addresses two fundamental issues in the context of existing international and domestic responses to the problem of money laundering that have hitherto been neglected. These include the nature of the treaty obligations to criminalise money laundering, and the role of soft law as a technique to regulate it globally. The book concludes that international legal harmonisation and approximation of domestic anti-money laundering law through soft law remains helpful in addressing this pressing problem. The book will be of interest to academics, researchers, and policy-makers working in the areas of Financial Crime, Anti-Money Laundering Law, Regulation, International Soft Law, and Comparative Law.

International Approaches to Real Estate Development

by Graham Squires Erwin Heurkens

An international approach to the study and teaching of real estate is increasingly important in today’s global market. With chapters covering numerous countries and every continent, International Approaches to Real Estate Development introduces real estate development theory and practice to students and professionals in the comparative international context. The book provides readers with a global compendium written by an international team of experts and includes key features such as: Chapters covering: the United States; United Kingdom; Netherlands; Hungary; United Arab Emerites; Bahrain and Qatar; Ghana; Chile; India; China; Hong Kong; and Australia An introduction providing theory and concepts for comparative analysis Discussion and debate surrounding international real estate development in its approach, characteristics, geography, implementation and outcomes A concluding chapter which brings together comparative analyses of the different real estate development case study findings Reflections on the global financial crisis and the new real estate development landscape Further reading and glossary The wide range of case studies and the mix of textbook theory with research mean this book is an essential purchase for undergraduate and postgraduate students of real estate, property development, urban studies, planning and urban economics.

International Arctic Petroleum Cooperation: Barents Sea Scenarios (Routledge Studies in Environmental Policy)

by Indra Overland Anatoli Bourmistrov Frode Mellemvik Alexei Bambulyak Ove Gudmestad Anatoly Zolotukhin

The Arctic region contains large amounts of natural resources considered necessary to sustain global economic growth, so it is unsurprising that it is increasingly susceptible to political, economic, environmental, and even military conflicts. This book looks in detail at the preconditions and outlook for international cooperation on the development of Arctic petroleum resources, focusing on Norwegian–Russian cooperation in the Barents Sea towards 2025. The authors provide a cross-disciplinary approach including geopolitical, institutional, technological, corporate and environmental perspectives to analyse the underlying factors that shape the future development of the region. Three future scenarios are developed, exploring various levels of cooperation and development influenced by and resulting from potential political, commercial and environmental circumstances. Through these scenarios, the book improves understanding of the challenges and opportunities for Arctic petroleum resource development and promotes further consideration of the possible outcomes of future cooperation. The book should be of interest to students, scholars and policy-makers working in the areas of Arctic studies, oil and gas studies, energy security, global environmental governance, environmental politics and environmental technology.

International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012) Proceedings: Core Areas of Industrial Engineering

by Ershi Qi Jiang Shen Runliang Dou

The International Conference on Industrial Engineering and Engineering Management is sponsored by the Chinese Industrial Engineering Institution, CMES, which is the only national-level academic society for Industrial Engineering. The conference is held annually as the major event in this arena. Being the largest and the most authoritative international academic conference held in China, it provides an academic platform for experts and entrepreneurs in the areas of international industrial engineering and management to exchange their research findings. Many experts in various fields from China and around the world gather together at the conference to review, exchange, summarize and promote their achievements in the fields of industrial engineering and engineering management. For example, some experts pay special attention to the current state of the application of related techniques in China as well as their future prospects, such as green product design, quality control and management, supply chain and logistics management to address the need for, amongst other things low-carbon, energy-saving and emission-reduction. They also offer opinions on the outlook for the development of related techniques. The proceedings offers impressive methods and concrete applications for experts from colleges and universities, research institutions and enterprises who are engaged in theoretical research into industrial engineering and engineering management and its applications. As all the papers are of great value from both an academic and a practical point of view, they also provide research data for international scholars who are investigating Chinese style enterprises and engineering management.

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