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International Management: The Process of Internationalization and Market Entry Strategies
by Manfred FuchsThis textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
International Manufacturing Strategy in a Time of Great Flux
by Louis Brennan Alessandra VecchiThis book assesses the state of international manufacturing strategy and clarifies how recent developments, for example regarding configuration, technology, and the environment, are impacting on its content and direction and on its relationship to manufacturing performance. In providing up-to-date coverage of the consequences of such forces and factors for international manufacturing, this book aims to expand the debate concerning international manufacturing strategy and cast light on its current evolution. International manufacturing is operating within a time of great flux. While offshoring of activities has dominated over recent decades, nearshoring and reshoring are increasingly being considered and observed in practice. At the same time, technologies such as 3D-printing are gaining traction and the role of ICT and data analytics is increasingly important in the international manufacturing landscape while digitization becomes more prevalent and the embrace of the Internet of Things (IOT) accelerates. Furthermore, issues related to the environment are figuring more prominently in international manufacturing considerations, and assumptions regarding the long-term cost of energy are being called into question. International manufacturing is also experiencing greater servitization.
International Maritime Law and Practice: Comparative Law in Context (Maritime and Transport Law Library)
by Časlav PejovićThis book provides a different perspective on the ever-popular topic of maritime law, emphasising historical and comparative aspects. It provides the reader with a broader view of how maritime law has developed throughout history and operates within various legal systems. Each chapter starts with historical development, meticulously explaining the development of various maritime law concepts to enable a higher level of understanding in the contemporary context.The text adopts a comprehensive comparative approach that has two segments. One segment is related to the coverage of several major maritime jurisdictions. Focusing mainly on English law, it also provides selected legislation and essential case law information from several other jurisdictions (US, France, Germany, Italy, Japan, China, etc), many of which are not easily accessible in English. The other relates to the comparison between common law and civil law on a general level.This book will be of significant interest to lawyers working in shipping companies, law firms specializing in shipping, international organizations related to shipping and maritime law, and international traders. It also provides invaluable aid to shipmasters and ship officers, empowering them with the knowledge to effectively deal with various maritime law issues in their professional activities. The book's content will be of direct relevance to maritime law scholars and students, enhancing their understanding of this complex field.
International Maritime Law from the Russian Perspective: A Comprehensive Guide for Shipmasters, Lawyers and Cadets
by Vasiliy GutsulyakThis book is one of the most comprehensive guides to international maritime law from the Russian perspective. It consists of three relatively independent sections: Russian Maritime Law, International Public Maritime Law, and International Private Maritime Law.°First section discusses the development of the maritime law as a branch of the Russian law. It examines concepts and sources of the Russian federal laws, secondary legislation and customs, including the influences guiding the future of Russian law of the sea.°The second section examines International Public Maritime Law including the principles, sources, subjects, as well legal status of the vessel, including the vessel's state flag, her name, state registration, the problem of "flags of convenience", vessel's documents, the crew, and the master. This section further details the current international legal regime of maritime spaces, provisions concerning legal protection of marine environments, ensuring navigation safety, international legal regulation of the work of seamen, international inter-governmental marine organizations, and settlement of international public marine disputes.°The third section is devoted to International Private Maritime Law and discusses its principles and sources, conflict-of-law rules, structure and types, and the main choice-of-law principles used today in international private maritime law. This section also discusses the following institutions and sub-branches within international private maritime law including: carriage of cargoes and passengers by sea, general average, salvage, collisions of vessels, marine insurance, limitation of liability, international non-governmental maritime organizations, and settlement of international private marine disputes.
International Maritime Transport Costs: Market Structures and Network Configurations (Transport And Society Ser.)
by Gordon WilmsmeierBased on in-depth empirical research, this book develops our understanding of maritime transport costs, the maritime industry and the competitiveness of regions in a global market environment through a geographical lens. Further, the book uses a unique set of data that gives an extensive insight into Latin American international maritime transport costs and its determinants. This is a clear call for policy makers and port authorities to strengthen transnational cooperation in order to improve the development of the whole system of maritime transport, focusing on the causes that put regions at risk of becoming peripheral and uncompetitive.
International Maritime Transport: Perspectives (Routledge Advances in Maritime Research)
by Heather Leggate James McConville Alfonso MorvilloThe importance of the international maritime transport industry is difficult to overstate. This new book presents an interdisciplinary approach from a wide range of internationally-based experts. International Maritime Transport represents a radical departure from previous works in its structure and approach. The section editors each discuss the state of the art in the opening chapter, before introducing a selection of works providing a wide-ranging analysis of the subject. Wide discretion of approach has provided literary freedom for individual opinion and analysis within the overall framework: this permits a level of innovation which is perhaps stifled by the more standardized model. Whilst each perspective can be seen as exclusive, together they form a comprehensive volume of issues in contemporary maritime transport. Topics covered include: ports as interfaces, logistics, manpower and skills, financial risk and opportunities, the regulatory framework. Each chapter contains an introduction which explains the context of the chapter within the book and the contemporary state of the art. Under the editorship of maritime experts James McConville, Alfonso Morvillo and Heather Leggate, the book is sure to be of interest to students and academics working on maritime studies, as well as being useful to professionals and policy makers in the maritime industry.
International Marketing
by Donald Baack Barbara Czarnecka Daniel W. BaackInternational Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in a globalised world using an integrated approach, incorporating theory and real-world case studies. The book explores five key factors that impact marketing - culture, language, political/legal systems, economic systems, and technological differences alongside the core concepts of markets, products, pricing, distribution (place), and promotion. The book also tackles contemporary issues in the world of marketing. It takes examples from both multinational companies and smaller businesses to cover sustainability and bottom-of-pyramid issues. It will be an invaluable asset for students as well as professionals who want to understand the world of international marketing. Key Features: • Brand new chapter on Culture and Cross-Cultural Marketing, including political unrest and the recent return to nationalism and further coverage of developing countries • New coverage of digital advances and social media marketing • Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography • More global focus through new examples and case studies
International Marketing
by Donald E. Baack Professor Daniel W. Baack Dr Barbara CzarneckaA marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business. The book covers the incorporation of sustainability and bottom-of-the-pyramid markets within each chapter, along with ‘International Incident’ boxes encouraging the reader to engage with the ethical and cultural dimensions of international marketing and decision-making. It is also supported by vivid, real-world case studies from a varied cross section of international companies such as Alibaba.com, Best Buy, Facebook, DHL, Kikkoman, Tesco, McDonalds, Nintendo, KitKat in Japan, Mobile Communications in Africa, India’s ArcelorMitall Steel, Wind Turbines in Finland, Uniqlo, and Banana Republic. New to this edition: A more global focus through examples, case studies and the experience brought by new co-author Barbara Czarnecka Chapter on “Culture and Cross-Cultural Marketing”, featuring political unrest, the Syrian refugee crisis, the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries. Chapter feature, “Practitioner Insight”, which provides applied insights from industry insiders. Coverage of digital advances and social media. Updated theory and methods, including S-DL, CCT, and Netnography. Additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan. Suitable reading for students of international or global marketing modules on Marketing, International Business and Management degrees.
International Marketing
by Donald E. Baack Professor Daniel W. Baack Dr Barbara CzarneckaA marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business. The book covers the incorporation of sustainability and bottom-of-the-pyramid markets within each chapter, along with ‘International Incident’ boxes encouraging the reader to engage with the ethical and cultural dimensions of international marketing and decision-making. It is also supported by vivid, real-world case studies from a varied cross section of international companies such as Alibaba.com, Best Buy, Facebook, DHL, Kikkoman, Tesco, McDonalds, Nintendo, KitKat in Japan, Mobile Communications in Africa, India’s ArcelorMitall Steel, Wind Turbines in Finland, Uniqlo, and Banana Republic. New to this edition: A more global focus through examples, case studies and the experience brought by new co-author Barbara Czarnecka Chapter on “Culture and Cross-Cultural Marketing”, featuring political unrest, the Syrian refugee crisis, the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries. Chapter feature, “Practitioner Insight”, which provides applied insights from industry insiders. Coverage of digital advances and social media. Updated theory and methods, including S-DL, CCT, and Netnography. Additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan. Suitable reading for students of international or global marketing modules on Marketing, International Business and Management degrees.
International Marketing
by John L. Graham Philip R. Cateora R. Bruce Money Mary C. GillyInternational Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. The text will stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside the home country and to raise the reader's consciousness about the importance of viewing international marketing management strategies from a global perspective. Although this revised edition is infused throughout with a global orientation, export marketing and the operations of smaller companies also are included. Issues specific to exporting are discussed where strategies applicable to exporting arise, and examples of marketing practices of smaller companies are examined.
International Marketing
by Michael Thomas Stanley PaliwodaThe third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
International Marketing (Tenth Edition)
by Ilkka A. Ronkainen Michael R. CzinkotaAn innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers.
International Marketing (Tenth Edition)
by Vern Terpstra James Foley Ravi SarathyA comprehensive introduction to the field, designed and written as a resource for students of international marketing. The text now covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification. For students and practitioners seeking the CGBP qualification, this text will also serve as the most useful preparation for the international marketing portion of the exam.
International Marketing Management
by Ralph Berndt Matthias Sander Claudia Fantapié AltobelliFor every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
International Marketing Management: Text and Cases (SAGE Texts)
by U C MathurGiven the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the United Nations in international marketing - The systems and the forms used in international marketing in India - A focus on the importance of stakeholders of a company for corporate survival - Highly developed and class-tested management games The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.
International Marketing Research: A Transformative Approach
by V. KumarThis book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment.It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data. Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, this text provides the most current and relevant information about the global marketing research industry and outlines the necessary techniques that can guide researchers in their work.
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
by Donata Vianelli Giovanna Pegan Patrizia de LucaConsumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
International Marketing in Practice: A Case Study Collection (International Cases in Business and Management)
by Véronique Boulocher-PassetInternational Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.Across its four sections, the book examines how companies can overcome the challenges of connecting with potential customers in a foreign country through strategic choices around which markets to enter, identifying appropriate modes of entry, successfully adapting their marketing mix for these markets, and leveraging a country-of-origin strategy. The book showcases 11 unique and international case studies grounded in the experiences of real companies of varying sizes, operating in a range of industries. Each case features a case synopsis, learning objectives, a concise narrative, along with stimulating discussion questions for individual cases as well as each section. These compact case studies will enable students to apply concepts to situations in other organizations, thus strengthening their understanding and supporting learning.This exciting new text is designed as recommended reading on undergraduate and postgraduate International Marketing and International Business courses.For instructors who teach with the cases, there are accompanying teaching notes available online.
International Marketing: A Strategic Approach to World Markets (Routledge Library Editions: International Business)
by Simon MajaroRe-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
International Marketing: Sociopolitical and Behavioral Aspects
by Erdener KaynakSocial, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
International Marketing: Strategy and Management (Routledge Library Editions: International Business)
by Martin Hird Colin GilliganThis book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
International Marketing: Strategy and Theory
by John Shaw Sak OnkvisitMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.The book includes chapters on:* Trade distortions and marketing barriers* Political and legal environments* Culture* Consumer behaviour* Marketing research* Promotion and pricing strategies* Currencies and foreign exchangeAccessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
International Marketing: Strategy and Theory
by John Shaw Sak OnkvisitMarketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
International Marketing: Strategy and Theory
by Michael A. MerzThis comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.
International Marketing: Strategy development and implementation (Advances In International Marketing Ser. #Vol. 16)
by Carl Arthur SolbergExpanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.