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Keyword-Design in der Suchmaschinenwerbung: Konzeptionelle Grundlagen und empirische Untersuchungen im Online-Handel (Marketing und Marktorientierte Unternehmensführung)
by Nadine AmplerDieses Werk analysiert anhand von Realdaten eines deutschen Online-Händlers die Gestaltung von Keywords in der Suchmaschinenwerbung . Durch umfassende empirische Untersuchungen werden sowohl absolute als auch relative Zielgrößen betrachtet, wobei der Einfluss von inhaltlichen, formalen und wettbewerbsbezogenen Gestaltungskriterien untersucht wird. Neben der Untersuchung der verschiedenen Gestaltungskriterien wird das Suchvolumen der im Keyword beworbenen Produktarten als differenzierende Variable berücksichtigt. Die Ergebnisse bieten Werbetreibenden wertvolle Erkenntnisse und Handlungsempfehlungen, um ihre Keywordgestaltung gezielt auf das Suchvolumen der beworbenen Produktarten auszurichten.
Keywords: The New Language of Capitalism
by John Patrick Leary&“A clever, even witty examination of the manipulation of language in these days of neoliberal or late stage capitalism&” (Counterpunch). From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster of competencies, and to become resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. What&’s more, by celebrating the values of grit, creativity, and passion at school and at work, they assure us that economic success is nothing less than a moral virtue. Organized alphabetically as a lexicon, Keywords explores the history and common usage of major terms in the everyday language of capitalism. Because these words have infiltrated everyday life, their meanings may seem self-evident, even benign. Who could be against empowerment, after all? Keywords uncovers the histories of words like innovation, which was once synonymous with &“false prophecy&” before it became the prevailing faith of Silicon Valley. Other words, like best practices and human capital, are relatively new coinages that subtly shape our way of thinking. As this book makes clear, the new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant—and never, ever stop working.
Khalil Abdo Group
by Louis B. Barnes Muna SukhtianThree brothers inherit a business in Egypt; the complications begin as each gets married, has a family, and becomes torn among different family interests. Now the third generation is appearing.
Khan Academy 2018
by William A. Sahlman Nicole TempestOnline global education nonprofit tries to balance far-reaching long term aspirational vision with short term need for greater focus and prioritization.
Khazan Ecosystems of Goa
by Sangeeta M. SonakThis book elaborates on the Khazan ecosystems of Goa, India. Khazans are human-managed ecosystems, which are reclaimed from coastal wetlands, salt marshes and mangrove areas, where tidal influence is regulated through a highly structured system of dykes, canals, furrows, and sluice gates using resources that are amply available locally. Khazan ecosystems are marvels of tribal engineering. They are a simple architectural design, which operate at a very low running cost using tidal, hydro, and solar energy. The design contributes to a highly complex but eco-friendly ecosystem integrating agriculture, aquaculture and salt panning. . Khazan ecosystems have been functional for the last 3500 years. The history of Khazans is very ancient and can be traced to the transition from food gathering to food growing, which has been regarded as the biggest step in the history of human civilization. Khazan ecosystems thus have a high historical and world heritage value. They are also repositories of global biodiversity, with unique flora suitable to their unique and highly variable environment. They are endemic and heritage ecosystems of Goa and ultimately reservoirs of history and heritage. Using the example of the Khazan lands, the book analyzes and comments on traditional ecological knowledge and indigenous technology. It presents the evolution of Khazan management institutions over a period of more than three thousand years, as well as factors that have contributed to its decline in recent years It develops a conceptual framework for ecosystem performance and suggests strategies for conservation of Khazans as well as strategies to build on these indigenous adaptation mechanisms to cope with the global environmental change.
Khosla Ventures: Biofuels Strategy
by William A. Sahlman Joseph B. Lassiter Alison Berkley WagonfeldBy 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars required by his portfolio companies, he wondered how he should position his firm at this stage of development. Should Khosla develop a new fund that focused on later-stage investments? Should he seek investments from large industry players such as the major oil companies? Should he try raising money from the managers of the sovereign funds in countries such as Singapore, Kuwait and China? How should the firm work with its strategic partners? Khosla knew that lining up enough later stage funding would be challenging, as the cleantech industry was still unproven for investors. Nevertheless, he was determined to continue his pattern of making bold investments in this emerging field.
Khrushchev and Brezhnev as Leaders (Routledge Revivals): Building Authority in Soviet Politics
by George W. BreslauerFirst published in 1982, this book explores how Khrushchev and Brezhnev manipulated their policies and personal images as they attempted to consolidate their authority as leader. Central issues of Soviet domestic politics are examined: investment priorities, incentive policy, administrative reform, and political participation. The author rejects the conventional images of Khrushchev as an embattled consumer advocate and decentraliser, and of Brezhnev’s leadership as dull and conservative. He looks at how they dealt with the task of devising programs that combined the post-Stalin elite’s goals of consumer satisfaction and expanded political participation with traditional Soviet values.
KiOR: Catalyzing Clean Energy
by Ramana Nanda Toby StuartBiofuels start-up KiOR was developing a proprietary technology that had the potential to dramatically impact the emerging renewable energy landscape: a process that converted cellulosic biomass into "bio-crude," a hydrocarbon mixture with properties to those of crude oil. KiOR had been operating as a virtual organization, but with venture financing in place, founder and chief technology officer Paul O'Connor and the KiOR board needed to decide where to headquarter their business.
Kibana Essentials
by Yuvraj GuptaUse the functionalities of Kibana to discover data and build attractive visualizations and dashboards for real-world scenariosAbout This BookPerform real-time data analytics and visualizations, on streaming data, using KibanaBuild beautiful visualizations and dashboards with simplicity and ease without any type of coding involvedLearn all the core concepts as well as detailed information about each component used in KibanaWho This Book Is ForWhether you are new to the world of data analytics and data visualization or an expert, this book will provide you with the skills required to use Kibana with ease and simplicity for real-time data visualization of streaming data.This book is intended for those professionals who are interested in learning about Kibana,its installations, and how to use it . As Kibana provides a user-friendly web page, no prior experience is required.What You Will LearnUnderstand the basic concepts of elasticsearch used in Kibana along with step by step guide to install Kibana in Windows and UbuntuExplore the functionality of all the components used in Kibana in detail, such as the Discover, Visualize, Dashboard,and Settings pagesAnalyze data using the powerful search capabilities of elasticsearchUnderstand the different types of aggregations used in Kibana for visualizationCreate and build different types of amazing visualizations and dashboards easilyCreate, save, share, embed, and customize the visualizations added to the dashboardCustomize and tweak the advanced settings of Kibana to ensure ease of useIn DetailWith the increasing interest in data analytics and visualization of large data around the globe, Kibana offers the best features to analyze data and create attractive visualizations and dashboards through simple-to-use web pages. The variety of visualizations provided, combined with the powerful underlying elasticsearch capabilities will help professionals improve their skills with this technology.This book will help you quickly familiarize yourself to Kibana and will also help you to understand the core concepts of this technology to build visualizations easily.Starting with setting up of Kibana and elasticsearch in Windows and Ubuntu, you will then use the Discover page to analyse your data intelligently. Next, you will learn to use the Visualization page to create beautiful visualizations without the need for any coding. Then, you will learn how to use the Dashboard page to create a dashboard and instantly share and embed the dashboards. You will see how to tweak the basic and advanced settings provided in Kibana to manage searches, visualizations, and dashboards. Finally, you will use Kibana to build visualizations and dashboards for real-world scenarios.You will quickly master the functionalities and components used in Kibana to create amazing visualizations based on real-world scenarios. With ample screenshots to guide you through every step, this book will assist you in creating beautiful visualizations with ease.Style and approachThis book is a comprehensive step-by-step guide to help you understand Kibana. It's explained in an easy-to-follow style along with supporting images. Every chapter is explained sequentially , covering the basics of each component of Kibana and providing detailed explanations of all the functionalities of Kibana that appeal.
Kick Ass Business and Marketing Secrets
by Bob PritchardA complete course on the rules of marketing for today's climateIn this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.Delivers step-by-step advice on how to add value to every purchaseDetails various communication vehicles and advises on how to choose the most appropriate vehicle for your campaignDevelops critical thinking skills to push you beyond your comfort levelWith so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
Kick Ass Social Commerce for E-preneurs: It's Not About Likes--It's About Sales
by John Lawson Debra ScheppIt's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed &“social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.
Kick Down the Door of Complacency: Seize the Power of Continuous Improvement
by Charles C. HarwoodKick Down the Door of Complacency provides a new solution to an old problem: how to persuade and teach managers to enact Continuous Improvement.The book is a story of a CEO who persuades his direct reports that having Continuous Improvement is vital, and then leads and teaches them exactly how to do a basic method for the next 24 months.<BR
Kick Start Your Career: Successful Strategies and Winning Techniques
by Lee Smith John van GenderenFor new graduates, the key challenge remains how to secure that first career-related job. Full of guidance and tips on how to handle the complex field of job hunting, Kick Start Your Career can help navigate an ever-changing job market and secure your chance at your desired career. It is a valuable investment in your future. It advises the reader on how to: stand out in job applications; use social media for job searching; create resumes and cover letters that stand out; succeed at interviews. It provides a practical, hands on, step-by-step approach. With an integrated Personal Plan that helps create key job search documents it directs soon-to-be graduates towards achieving their career aspirations. Accompanying online resources include examples and templates, which can be downloaded in Word format to help you prepare resumes and other job search documents. This book will help graduates progressively build up job-hunting resources – skills, achievements, resume, cover letter and interview responses – and turn this into a practical outcome: a new job. It is a key companion to any student or recent graduate exploring the job market.
Kick Up Some Dust: Lessons on Thinking Big, Giving Back, and Doing It Yourself
by Bernie MarcusA candid, rollicking business memoir from the cofounder of the Home Depot, filled with life stories, sage business advice, and timeless lessons for a life well lived.With a foreword by Pitbull“Do it yourself” has been the theme of Bernie Marcus’s entire life. By the time he was fifteen, he had held more than a dozen jobs, joined a gang, and worked as a hypnotist in the Catskills. The son of a cabinetmaker and garment worker who survived the Triangle Shirtwaist fire, Bernie overcame a hardscrabble upbringing to author one of the most entrepreneurial stories in American history. Success was far from assured. As Bernie wryly remarks, “The start of Home Depot sounds like the beginning of a bad joke: Two Jews and an Italian decide to build a new kind of hardware store…” Instead, they built the world’s largest home improvement retailer and transformed the industry.It was a wild ride. After being fired at the age of 49, Marcus teamed up with Arthur Blank and Ken Langone in 1978 to build a better hardware store. That first day was so disastrous that the next morning, Bernie’s wife wouldn’t let him shave because she didn’t want a razor in his hands. The company went public in 1981, and today it employs 500,000 associates at 2,300 stores.The same energy that made Home Depot successful helped Bernie give away more than $2 billion. There is no single, winning formula for success, but Bernie shares his secrets to show that the skills needed to build a Fortune 500 company are the same ones that can help cure cancer, treat veterans with PTSD, and transform autism treatment. Kick Up Some Dust will inspire you to dream, build, and give, and, maybe, change the world.
Kick Your Own Ass
by Robert JohnsonThe Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark, something is obviously missing. Kick Your Own Ass empowers you to fill this gap by focusing on, not only your selling process and your skills development, but also your self-confidence, motivation, and your life and career. These three critical elements together are called the "Will, Skill, and Drill" of selling. In Kick Your Own Ass, you'll find out how to build them up with Innovative ways to take responsibility for your success A simple five-step process for goal-setting and attainment A core-selling and communication methodology based on creating awareness and choice for the client, which results in happier customer relationships As the title suggests, Kick Your Own Ass isn't for those who like to take the easy way out, leave the job half-done, or otherwise slack off. So if you're ready to really take your selling to the next level, get this book and get kicking!
Kickass Copywriting in 10 Easy Steps
by Susan M. GuneliusDon't Just Say It - Sell it!You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book-and read it twice!"-Dean Reick, direct marketing copywriter, DirectCreative.com" ...Susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf."-Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. "Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius' book should be on every small business owner's bookshelf."-George Parker, creative consultant, author of MadScam,and advertising blogger at Adscam and Adhurl
Kickback: Exposing the Global Corporate Bribery Network
by David MonteroAn investigation into corporate bribery around the world and how it undermines democracy and the free market systemThe World Bank estimates that rich multinational corporations pay hundreds of billions of dollars in bribes every year to officials overseas. The perpetrators are not a handful of rogue companies, but many members of the Fortune 500. Kickback is a sweeping, global investigation into corporate bribery around the world and how backdoor financial transactions undermine democracy and the free market system by lining the pockets of some of the world's worst dictators and criminals. Ultimately, this system affects billions of people by creating conditions that lead to poverty, violence, environmental disaster, and political instability in countries like Nigeria, Bahrain, Costa Rica, and Iraq.Kickback traces the origins of corporate bribery from the reign of the British East India Company to the methods by which it is carried out today. Traveling across four continents and interviewing police and intelligence officials, convicted criminals, business executives, and corruption experts, David Montero takes an inside look at bribery's pernicious effects. He examines its ramifications at both the individual and national levels--from the murder of a young activist in Bangladesh to a Texas billionaire's dealings with Saddam Hussein, from pharmaceutical firms' payoffs in China to how the entrenched culture of bribery helped destroy the Greek economy. Montero also examines the countermeasures that have been introduced to combat these practices, such as the Justice Department's efforts to halt them and attempts to identify and provide restitution to victims.Given the new era of profound uncertainty we are entering--the strength of the European Union founders, the power of China rises, the global economy continues on a path of perilous flux, and allegations mount that President Donald Trump and his associates are possibly tainted by bribery themselves--the stakes for eradicating corporate bribery have never been higher.
Kicking Away The Ladder: Development Strategy In Historical Perspective
by Ha-Joon ChangHow did the rich countries really become rich? In this provocative study, Ha-Joon Chang examines the great pressure on developing countries from the developed world to adopt certain 'good policies' and 'good institutions', seen today as necessary for economic development. His conclusions are compelling and disturbing: that developed countries are attempting to 'kick away the ladder' with which they have climbed to the top, thereby preventing developing countries from adopting policies and institutions that they themselves have used.
Kicking Away the Ladder
by Sulaiman HakemySouth Korean economist Ha-Joon Chang used his 2003 work Kicking Away The Ladder to challenge the central orthodoxies of development economics, using his creative thinking skills to shine new light on an old topic. Creative thinkers are often distinguished by their willingness to challenge received ideas, and this is a central aspect of Chang’s work on development. Before Chang, the received wisdom was that developing countries needed the same kinds of economic policies and institutions as developed countries in order to enjoy the same prosperity. But, as Chang pointed out, the historical evidence showed that First World economic success was, in fact, due to exactly the kinds of state intervention that modern development orthodoxy shuns. Western affluence is the product of precisely the kinds of state control – of protectionism and the setting of price tariffs – that developed countries have since denied the developing world in the name of economic freedom and ‘best practice.’ By insisting that Third World nations should adopt these economic policies themselves, argued Chang, the West is actually stifling Third World economic prospects – kicking away the ladder. His carefully reasoned argument for a novel point of view was closely based on the critical thinking skill of producing novel explanations for existing evidence, and led many to question development orthodoxies – sparking a rethink of modern development strategies for less-developed countries.
Kicking Center: Gender and the Selling of Women's Professional Soccer (Critical Issues in Sport and Society)
by Rachel AllisonGirls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory.
Kicks: The Great American Story of Sneakers
by Nicholas SmithA cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identityWhen the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long twentieth century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion. Studded with larger-than-life mavericks and unexpected visionaries—from genius rubber inventor, Charles Goodyear, to road-warrior huckster Chuck Taylor, to the feuding brothers who founded Adidas and Puma, to the track coach who changed the sport by pouring rubber in his wife's waffle iron—Kicks introduces us to the sneaker's surprisingly influential, enduring, and evolving legacy.
Kickstart Your Corporation: The Incorporated Professional's Financial Planning Coach
by Andrew FeindelA detailed look at financial planning strategies surrounding professional corporations for doctors, dentists, lawyers, business owners and other Canadian professionals. If you're a doctor, a dentist, a lawyer, or a business owner—virtually any type of professional in Canada—you strongly need to consider how incorporating fits into your financial plan. A good financial planner should acknowledge they have absolutely no control of the markets. However, taxes are completely controllable, and having a corporation is a powerful tool that allows professionals to control their tax bill. Using a mix of personal observations, real-life examples, and strategy evaluations, this book guides the professional along their path to using their corporation in the most efficient way. Kickstart Your Corporation: The Incorporated Professional's Financial Planning Coach is your practical guide to controlling your tax bill and taking advantage of all that a Professional Corporation has to offer. Drawing upon decades of hands-on experience in wealth management, author Andrew Feindel provides clear and accurate advice on making the incorporation decision, setting up and investing inside your corporation, optimizing your salary and dividend compensation mix, valuing permanent insurance on your corporate balance sheet, using prudent leverage, weighing the pros and cons of active or passive investment management, using alternative strategies like a Capital Gains Strip, Individual Pension Plans and Retirement Compensation Arrangements, and much more. This must-have book: Provides Canadian professionals with an accurate and straightforward investment and financial planning guide to incorporation Covers the basics of incorporating for the professional and business owner, including a review of the process and the costs to incorporate, and the likely benefits Analyzes the best financial strategy for various situations Offers real-world advice on structuring compensation, risk management, borrowing to invest, and the role of trusts in professionals’ financial plans Written by a senior vice president at an independent leading-edge wealth management firm Kickstart Your Corporation: The Incorporated Professional's Financial Planning Coach is essential reading for any professional who has incorporated and is looking to maximize benefits, and those wanting to incorporate for the first time with expert guidance.
Kickstart: How Successful Canadians Got Started
by Alexander Herman Paul Matthews Andrew FeindelIn 2005, recent graduates Alex Herman, Paul Matthews, and Andrew Feindel realized they weren’t entirely sure where they were going in life. Then they had an idea. Over the next two years, they interviewed 70 well-known Canadians and asked them how they got started. The answers they found were not always what they expected. Kickstart profiles over 30 prominent Canadians, including professional athletes (former CFL star Norman Kwong), TV personalities (Valerie Pringle), Native leaders (Matthew Coon Come), and former prime ministers (Brian Mulroney). Their collective wisdom, offered in their own words, just might help readers "kickstart" their own lives and careers.
Kickstarting Tomato Jos in Nigeria
by Sophus A Reinert Risa KavalercikIn the spring of 2016, Mira Mehta (HBS'14), faced a difficult decision. Following a successful Kickstarter campaign, and winning the second place in the HBS New Venture Competition-Social Enterprise Track, she had moved to Northern Nigeria, where she founded the tomato paste company Tomato Jos. Though her brand had gained traction, however, she had, in the face of endless foreseen and unforeseen obstacles, yet to produce any actual paste. As the Nigerian government pondered new tariffs to protect local alternatives against the competition of ostensibly cheap and low-quality "killer tomato paste," Mehta considered a job offer from a major agricultural company that would secure her financially, but at the cost of her independence, and, perhaps, of her dreams.