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Like My Stuff
by Natalie L. PetouhoffHow to Get 750 Million Members to Buy Your Products on Facebook
Like My Stuff: How to Get 750 Million Members to Buy Your Products on Facebook
by Natalie L PetouhoffFacebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence.Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.
Like Nobody's Business: An Insider's Guide to How US University Finances Really Work
by Andrew C. ComrieHow do university finances really work? From flagship public research universities to small, private liberal arts colleges, there are few aspects of these institutions associated with more confusion, myths or lack of understanding than how they fund themselves and function in the business of higher education. Using simple, approachable explanations supported by clear illustrations, this book takes the reader on an engaging and enlightening tour of how the money flows. How does the university really pay for itself? Why do tuition and fees rise so fast? Why do universities lose money on research? Do most donations go to athletics? Grounded in hard data, original analyses, and the practical experience of a seasoned administrator, this book provides refreshingly clear answers and comprehensive insights for anyone on or off campus who is interested in the business of the university: how it earns its money, how it spends it, and how it all works.
Like She Owns the Place: Give Yourself the Gift of Confidence and Ignite Your Inner Magic
by Cara Alwill LeybaCan you imagine what life would be like if you could accept failure, cellulite, wrinkles, imperfection, screw-ups, and vulnerability? I’ll tell you what would happen: you would finally take that weight off your shoulders and build unshakeable, sustainable confidence. The truth is that confidence isn’t about living up to anyone’s expectations—it’s about affirming, every day, that you’re an effing boss. It’s not the result of being skinny, making a six figure salary, finding your dream partner, or drinking a green juice every day. It requires patience, dedication, forgiveness, bravery, and an incredible amount of self-compassion. You’ve probably read that “confidence is a choice,” and while that’s true, it’s more accurate to say that confidence is a series of repeated choices to accept yourself. To choose pride over insecurity. And to fearlessly show up in the world as the truest expression of yourself. It took me a long time to overcome all the BS. It took me a longer time to develop a rock-solid sense of inner-peace and become intimate with my intuition. To achieve real confidence that lasted longer than a sugar rush. My goal with this book is to share with you how I have arrived here, how I’ve helped my clients arrive here, and hopefully save you years of pain, shame, and uncertainty. Because, girl, I know how rocky this road can be. I’m going to show you how to block out all the noise around you, and how to free yourself from the opinions and judgment of others. I’m going to teach you how to trust your gut, reclaim your life, and rock what you’ve got. I’m going to show you how to own the place.
Like a Virgin: Secrets They won't Teach You at Business School
by Richard BransonIt’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding determination to break the rules and rewrite them himself. Here’s how he does it. .
Like, Comment, Share, Buy: The beginner's guide to marketing your business with video storytelling
by Jonathan CreekTake your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginner’s Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company’s brand to the forefront of your customers’ imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: How to make social media videos with just your smartphone The formula to creating contagious, compelling and viral content The scientific research underlying the author’s approaches to social media The tools and tips to marketing your small business on social media Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.
Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
by Mark BergenThe gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube&’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It&’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company&’s control and forever changed the world.Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Like, Follow, Share: Awesome, Actionable Social Media Marketing to Maximize Your Online Potential
by Suse BarnesSocial Media Tips and Strategies for Entrepreneurs, Creatives and FreelancersIn the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on:Choosing the best social media tool(s) for your businessCreating and adding value to your social media activitiesThe 12 principles of social mediaThe best tips and tricks for getting the most out of the major social networksDon't let your business get left behind.
Likeable Badass: How Women Get the Success They Deserve
by Alison Fragale'Will help you do the best work of your life' Kim Scott, bestselling author of Radical Candor'A must-read' Adam Grant, bestselling author of Think Again'With warmth, humour, and powerful personal stories, Fragale provides women with actionable advice for achieving greater success in the workplace' Sheryl Sandberg, bestselling author of Lean InWant to earn credit for your accomplishments, negotiate better, and navigate complex office politics while still being liked by your colleagues? Likeable Badass is the ultimate guide to advance in any workplace, full of tips, tricks, and strategies to help you get the success you deserve.Many women's workplace issues boil down to status. No amount of power-- no degree, title, or salary-- will raise a woman's workplace stature unless it also affects how others perceive her. Acknowledging this roadblock, behavioural scientist Alison Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." Through cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass weaves together powerful new insights with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success.
Likeable Badass: How Women Get the Success They Deserve
by Alison Fragale'Will help you do the best work of your life' Kim Scott, bestselling author of Radical Candor'A must-read' Adam Grant, bestselling author of Think Again'With warmth, humour, and powerful personal stories, Fragale provides women with actionable advice for achieving greater success in the workplace' Sheryl Sandberg, bestselling author of Lean InWant to earn credit for your accomplishments, negotiate better, and navigate complex office politics while still being liked by your colleagues? Likeable Badass is the ultimate guide to advance in any workplace, full of tips, tricks, and strategies to help you get the success you deserve.Many women's workplace issues boil down to status. No amount of power-- no degree, title, or salary-- will raise a woman's workplace stature unless it also affects how others perceive her. Acknowledging this roadblock, behavioural scientist Alison Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." Through cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass weaves together powerful new insights with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success.
Likeable Badass: How Women Get the Success They Deserve
by Alison FragaleBehavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office.Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers?Fragale investigated and determined that many women's workplace issues boil down to what psychologists call status: the perception of them by others. No amount of power-- no degree, title, or paycheck-- will raise a woman's workplace stature unless it also affects how others see her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.Likeable Badass is equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women, their allies, and anyone who struggles to rise, and wants evidence-based, practical strategies for success, served with a side of inspiration and humor.
Likeonomics
by Rohit BhargavaHow to become a trusted resource for consumers in a society of constant manipulationPeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their productsA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 yearsA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationshipsAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
Liking Myself Back: An Influencer's Journey from Self-Doubt to Self-Acceptance
by Jacey DuprieEntrepreneur and lifestyle influencer Jacey Duprie shares her inspiring journey of going from farm girl to fashion icon and her lessons about personal growth and self-made success.With millions of followers and a thriving lifestyle brand, Damsel in Dior, Jacey Duprie is one of today&’s top fashion influencers. Her beautiful Instagram photos capture a life of glamour, luxury and elegance. But Jacey&’s life offline has been far from perfect.In this candid memoir, Jacey reveals that behind her gorgeously curated photos was a woman struggling with deep insecurities. She shares intimate details of a difficult childhood growing up in rural Texas with an alcoholic father and her own battles with PTSD and mental health. Through resilience, hard work and self-reflection, Jacey eventually triumphed to become the strong, empowered woman she is today. In Liking Myself Back, Jacey takes readers behind the scenes into the seductive world of fashion and influencing, and reveals how she overcame hardship to achieve her dreams. With raw emotional honesty, Jacey shows that conquering self-doubt and embracing your imperfect, authentic self is not only possible, but is the true key to happiness.
Lille Tissages, S.A.
by William J. Bruns Jr.The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.
Liminal Landscapes: Travel, Experience and Spaces In-between (Contemporary Geographies of Leisure, Tourism and Mobility)
by Les Roberts Hazel AndrewsIdeas and concepts of liminality have long shaped debates around the uses and practices of space in constructions of identity, particularly in relation to different forms of travel such as tourism, migration and pilgrimage, and the social, cultural and experiential landscapes associated with these and other mobilities. The ritual, performative and embodied geographies of borderzones, non-places, transitional spaces, or ‘spaces in-between’ are often discussed in terms of the liminal, yet there have been few attempts to problematize the concept, or to rethink how ideas of the liminal might find critical resonance with contemporary developments in the study of place, space and mobility. Liminal Landscapes fills this void by bringing together variety of new and emerging methodological approaches of liminality from varying disciplines to explore new theoretical perspectives on mobility, space and socio-cultural experience. By doing so, it offers new insight into contemporary questions about technology, surveillance, power, the city, and post-industrial modernity within the context of tourism and mobility. The book draws on a wide range of disciplinary approaches, including social anthropology, cultural geography, film, media and cultural studies, art and visual culture, and tourism studies. It brings together recent research from scholars with international reputations in the fields of tourism, mobility, landscape and place, alongside the work of emergent scholars who are developing new insights and perspectives in this area. This timely intervention is the first collection to offer an interdisciplinary account of the intersection between liminality and landscape in terms of space, place and identity. It therefore charts new directions in the study of liminal spaces and mobility practices and will be valuable reading for range of students, researchers and academics interested in this field.
Liminality and Critical Event Studies: Borders, Boundaries, and Contestation
by Ian R. Lamond Jonathan MossThis book explores and challenges the concept and experience of liminality as applied to critical perspectives in the study of events. It will be of interest to researchers in event studies, social and discursive psychology, cultural and political sociology, and social movement studies. In addition, it will provide interested general readers with new ways of thinking and reflecting on events. Contributing authors undertake a discussion of the borders, boundaries, and areas of contestation between the established social anthropological concept of liminality and the emerging field of critical event studies. By drawing these two perspectives closer together, the collection considers tensions and resonances between them, and uses those connections to enhance our understanding of both cultural and sporting events and offer fresh insight into events of activism, protest, and dissent.
Liminality in Organization Studies: Theory and Method (Routledge Focus on Business and Management)
by Maria Rita TagliaventiIn a time of flexible and mutable work arrangements, there is hardly a domain of organizing that has not been affected by liminality. Temporary workers who switch companies based on projects, consultants who operate at the boundaries between the consultant and the client companies, or ‘hybrid entrepreneurs’ who start new ventures, while still keeping their previous job, are examples of liminality in organizations. Liminality is also felt by managers who handle interorganizational relationships within customer-supplier networks or scientists who, albeit affiliated with R&D units, have strong ties with their scientific communities, acknowledging that they belong to neither setting thoroughly. Precious hints for enriching our comprehension of liminality in organizational settings can be conveyed by the reflection that has flourished in different fields. This book advances knowledge of liminality management by elaborating on a model that puts together aspects of the liminal process that have been mostly described in a separate way so far, benefiting from the input provided by experience in sociology, medicine, and education. Through the articulation of a model that accounts for the antecedents, content, and consequences of liminality in organizations, the book intends to prompt quantitative research on this topic. It will be of value to those interested in organizational behavior, organization and management, marketing, sociology of work, and sociology of organizations.
Limitarianism: The Case Against Extreme Wealth
by Ingrid Robeyns"A powerful case for limitarianism—the idea that we should set a maximum on how much resources one individual can appropriate. A must-read!" —Thomas Piketty, bestselling author of Capital in the Twenty-First CenturyAn original, bold, and convincing argument for a cap on wealth by the philosopher who coined the term "limitarianism."How much money is too much? Is it ethical, and democratic, for an individual to amass a limitless amount of wealth, and then spend it however they choose? Many of us feel that the answer to that is no—but what can we do about it?Ingrid Robeyns has long written and argued for the principle she calls "limitarianism"—or the need to limit extreme wealth. This idea is gaining momentum in the mainstream – with calls to "tax the rich" and slogans like "every billionaire is a policy failure"—but what does it mean in practice?Robeyns explains the key reasons to support the case against extreme wealth: It keeps the poor poor and inequalities growingIt&’s often dirty moneyIt undermines democracyIt&’s one of the leading causes of climate changeNobody actually deserves to be a millionaireThere are better things to do with excess moneyThe rich will benefit, tooThis will be the first authoritative trade book to unpack the concept of a cap on wealth, where to draw the line, how to collect the excess and what to do with the money. In the process, Robeyns will ignite an urgent debate about wealth, one that calls into question the very forces we live by (capitalism and neoliberalism) and invites us to a radical reimagining of our world.
Limitation of Liability in International Maritime Conventions: The Relationship between Global Limitation Conventions and Particular Liability Regimes (IMLI Studies in International Maritime Law)
by Norman A. Martínez GutiérrezLimitation of liability for maritime claims is a concept of respectable antiquity which is now deeply entrenched in the maritime industry. Under this concept, the shipowner is entitled to limit his liability for maritime claims up to a maximum sum regardless of the actual amount of the claims. The concept of limitation of liability has been adopted by many conventions ranging from those relating to the carriage of goods by sea, carriage of passengers and their luggage by sea, liability and compensation for pollution damage, to liability for the removal of wrecks. Each of these conventions has its own approach to limitation of liability. However, these particular liability regimes share the international arena with global limitation conventions such as the 1976 Convention on Limitation of Liability for Maritime Claims and the 1996 Protocol thereto. This book approaches limitation of liability from an international perspective looking at a number of key conventions including the global limitation conventions, the conventions relating to the carriage of passengers and their luggage by sea (1974 Athens Convention relating to the Carriage of Passengers and Their Luggage by Sea and the 2002 Protocol thereto), conventions relating to liability and compensation for pollution damage (1969 International Convention on Civil Liability for Oil Pollution Damage and the 1992 Protocol thereto, the 1996 International Convention on Liability and Compensation for Damage in Connection with the Carriage of Hazardous and Noxious Substances by Sea and the 2010 Protocol thereto, and the 2001 International Convention on Civil Liability for Bunker Oil Pollution Damage), as well as the 2007 Nairobi International Convention on the Removal of Wrecks. Each chapter of this book sets out to analyze provisions in the conventions which have proved to be controversial and subject to debate by courts and authors, as well as the relationship between the limitation provisions in claim specific liability conventions and in the global limitation conventions. Particular attention is also given to the persons entitled to limit liability, ships in respect of which liability can be limited, claims subject to limitation, claims excepted from limitation, basis of liability (where applicable), loss of the right to limit, and the limits of liability. Limitation of Liability in International Maritime Conventions is of interest to academics and practicing lawyers who wish to understand the intricacies of the law of limitation.
Limitations on the Business of Banking: An Analysis of Expanded Securities, Insurance and Real Estate Activities (Routledge Library Editions: Banking & Finance)
by R Daniel PaceThis book is a study of how expanded bank powers could affect the banking industry in the US. Using contemporaneous measures, expanded data, a finer classification of industries, risk-reducing behavior, and the legal and regulatory environment this volume provides a more complete picture than earlier studies.
Limited Affordable Low-Volume Manufacturing: Summary of a Workshop
by Maureen Mellody"Limited Affordable Low-Volume Manufacturing" is the summary of a workshop convened by the National Materials and Manufacturing Board of the National Research Council in August 2013 to discuss affordable, low-volume manufacturing. The workshop focused on four critical issues relevant to manufacturing: low-volume manufacturing; use of commercial off-the-shelf equipment; short production runs; and commercial manufacturing services. The workshop discussion also considered variable-rate manufacturing and high-mix manufacturing, both aspects of low-volume manufacturing. This report examines the characteristics of low-volume manufacturing and considers future advances in limited affordable low-volume manufacturing in the United States.
Limited Editions, Inc.
by Dennis P. FrolinDescribes a new venture: production of figurines in limited quantities as works of art and investments. Company guarantees to repurchase at original price.
Limited Liability Companies For Dummies
by Jennifer ReutingFlex your entrepreneurial muscle with an LLCThe previous drawbacks to forming an LLC have all but disappeared. The IRS has loosened the restrictions on entities electing partnership taxation and subsequently the states have loosened their requirements. Because LLCs are now more flexible entities than any that have ever existed, they remain an attractive option for those launchinga new or relaunching an existing business.Limited Liabilty Companies For Dummies is a clear, concise guide that explains the pros and cons of LLCs and shares insider insights on everything from choosing your members and your company name to creating and filing your Articles of Organization, to the day-to-day operation of your LLC. Plus, you'll the most current, real-world advice on customizing an LLC for your specific business needs.The latest information on federal taxes and feesNew filing requirements and coverage of setting up real estate LLCs and LLCs among family membersAccompanying CD includes updated tools and formsIt's full-steam ahead for LLCs, and this hands-on guide addresses everything you need to know and more!
Limited Liability Companies For Dummies
by Jennifer ReutingBecome a savvy entrepreneur with your own LLC Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your company name to creating and filing your Articles of Organization and managing day-to-day operations. You'll find the most current, real-world advice on customizing an LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and new information on federal regulations and fees that are applicable to LLCs, as well as a link to online tools, forms, and documents Most of the previous drawbacks to forming an LLC have all but disappeared with the IRS having loosened restrictions and individual states following suit. Because LLCs are now more flexible, they remain an attractive option for those launching a new business or reorganizing an existing business. This book shows how to form and tap into the power of an LLC: Keep up on the latest information on federal taxes, regulations, and fees Discover the advances in technology, including online tools that streamline the processes Get up-to-the minute documents and forms on new filing requirements Learn how to set-up a real estate LLC or an LLC among family members This hands-on guide addresses everything you need to know about LLCs, and will help you organize, launch, and run your business as a limited liability company just like the experts do!Limited Liability Companies For Dummies, 3rd Edition (9781119602187) was previously published as Limited Liability Companies For Dummies, 3rd Edition (9781118852989). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.
Limited Liability Companies For Dummies
by Jennifer ReutingThere’s no better time than now to start a new business and tap into the power of the LLC LLCs For Dummies is your comprehensive guide to limited liability companies. You’ll explore whether an LLC is the right business structure for your business, how to set up a corporate structure and membership, and the best ways of managing an LLC. Author Jennifer Reuting explains the pros and cons of LLCs and shares insider tips on choosing members, selecting a company name, creating and filing Articles of Organization, managing day-to-day operations, and beyond. This updated edition covers all the latest tax and regulatory information, plus new laws that make it more attractive than ever to start your own business. You’ll also find real-world advice on customizing your LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and filing the proper paperwork with Uncle Sam. Learn to start a new business by founding a limited liability company (LLC) Get a handle on the differences between LLCs and other business structures, including state-specific tips Keep up on the latest information on federal taxes, regulations, and fees Discover online tools, new documents and forms, and helpful resourcesAnyone who wants to learn the best practices of LLC formation, management, and long-term growth will love this beginner-friendly Dummies guide.