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Madison Avenue and the Color Line
by Jason ChambersUntil now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners.For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Madison Avenue: Digital Media Services (A)
by Steven J. Spear Jeremy B. DannIntroduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the client base has gone from one to dozens. In the company's short life, Madison Avenue's managers have already tried four organizational forms to more efficiently and reliably meet the needs of its customers. Despite the intense, ongoing efforts to find an appropriate organizational form, employees struggle to keep pace with ever-increasing demands. Ted Samson, an implementation engineer at Madison Avenue and a reservist in the Marine Corps, expresses a collective frustration in an e-mail to his boss. The case contains a history of Madison Avenue, starting with its serendipitous creation as an outgrowth of a family business's efforts to advertise on the Web and the collateral development of an expertise in Web advertising and the evolution of the company's business model. Gives a detailed explanation of the internal processes by which Madison Avenue creates, implements, and optimizes online advertising campaigns for its clients. The case asks students to analyze how Madison Avenue currently does its work and then to design a "target condition"--based upon analysis of the company's "current condition"--of how Madison Avenue's internal processes might be redesigned in order to produce higher quality ad campaigns, at less cost, with shorter lead-times, and with greater flexibility in responding to customer needs.
Madison Avenue: Digital Media Services (B)
by Steven J. Spear Anne D. KarshisIn late 1999, Madison Avenue was experiencing phenomenal growth in sales, clients, employees, and services provided. The stress and strain on the firm's employees was considerable and threatened to jeopardize the high-quality, active-ad management for which the firm was developing a positive reputation. From late 1999 through July 2000, the firm embarked on a number of initiatives to improve its internal processes so that it could scale successfully, meet the needs of its customers, maintain the quality of the services it provided, and improve efficiency enough to generate operating profits. The case describes the many efforts made within Madison Avenue to improve its processes.
Madison Avenue: Digital Media Services (C)
by Steven J. Spear Anne D. KarshisBy July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow, while maintaining the quality of its service offering and increasing efficiency enough to show profitability. Matt Garvin, the company's chief strategy officer, was considering a host of new service offerings to complement its core service--active management of online advertising. The question to Garvin was twofold: What opportunities made strategic sense for the company? What strategic opportunities matched well with the company's operational capabilities? How reliable, robust, and responsive are they? Can they handle the growth, scale, and scope that Garvin is contemplating. Can be taught alone as a strategy case or in conjunction with the (B) case to emphasize the product-process matching problem. If taught together, one case can be assigned to half the students, the other case to the other half to simulate more fully the organizational challenge of communicating across functional specialties--i.e., the service equivalent of product development, production, marketing, and sales.
Madison's Managers: Public Administration and the Constitution (Johns Hopkins Studies in Governance and Public Management)
by Anthony M. Bertelli E. Jr. LynnA case for the constitutional roots of public administration: “Essential to the field as we develop new theories and applications in a postmodern America.” ?Political Studies ReviewCombining insights from traditional thought and practice and from contemporary political analysis, Madison’s Managers presents a constitutional theory of public administration in the United States. Anthony Michael Bertelli and Laurence E. Lynn Jr. contend that managerial responsibility in American government depends on official respect for the separation of powers and a commitment to judgment, balance, rationality, and accountability in managerial practice.The authors argue that public management—administration by unelected officials of public agencies and activities based on authority delegated to them by policymakers—derives from the principles of American constitutionalism, articulated most clearly by James Madison. Public management is, they argue, a constitutional institution necessary to successful governance under the separation of powers. To support their argument, Bertelli and Lynn combine two intellectual traditions often regarded as antagonistic: modern political economy, which regards public administration as controlled through bargaining among the separate powers and organized interests, and traditional public administration, which emphasizes the responsible implementation of policies established by legislatures and elected executives while respecting the procedural and substantive rights enforced by the courts. These literatures are mutually reinforcing, the authors argue, because both feature the role of constitutional principles in public management.Madison’s Managers challenges public management scholars and professionals to recognize that the legitimacy and future of public administration depend on its constitutional foundations and their specific implications for managerial practice.
Madmen, Intellectuals, and Academic Scribblers: The Economic Engine of Political Change
by Wayne A. Leighton Edward J. LopezDoes major political reform require a crisis? When do new ideas emerge in politics? How can one person make a difference? In short: how and when does political change happen? Madmen, Intellectuals, and Academic Scribblers tackles these big questions, arguing that ideas and entrepreneurship are the key ingredients in any episode of political change. Authors Wayne A. Leighton and Edward J. López begin with the first lesson in economics -- incentives matter -- and artfully explain how the lesson applies throughout political life. Incentives explain why democracies often generate policies that impose net costs on society, and why these inefficient policies persist for years. Yet beneficial reform does sometimes occur. So Madmen goes beyond incentives to offer a framework in which political change channels its way from ideas in society, through society's shared institutions (i.e., its rules of the game), which then shape incentives. This type of change is seldom easy, because new ideas for shaping the rules of the game must overcome two forces in society: widely shared beliefs and powerfully vested interests. Yet at certain political moments - perhaps during a crisis, but not always - shared beliefs and vested interests begin to weaken, and the opportunity for reform emerges. Within this framework, Madmen shows why certain inefficient policies eventually get repealed (e.g., airline rate and route regulation), while others endure (e.g., sugar subsidies and tariffs). Drawing on the history of Western political ideas, both in theory and in practice, Madmen matches up three key ingredients - ideas, rules, and incentives - with the characters who make political waves: "madmen in authority" (such as Franklin Delano Roosevelt and Margaret Thatcher), "intellectuals" (like George Will or Jon Stewart), and "academic scribblers" (in the vein of Friedrich Hayek and John Maynard Keynes). Political change happens when these characters - called political entrepreneurs - notice areas of weakness in the structure of ideas, rules, and incentives, and then find ways to change the rules of the game in those areas. These entrepreneurs in political change may be philosophers, opinion makers, political leaders, or other types of influencers. What they have in common is an interest in better ideas--ones that improve the human condition--and a vision to change incentives and outcomes. Madmen helps leaders in business and politics, and opinion-makers everywhere, better understand where the next opportunities are emerging. Students and professors will eat up its history of ideas, from the Ancients Greeks to Adam Smith, and from the Progressives to modern political economy. Using the framework laid out by the authors, readers of all stripes will see how they can be entrepreneurs in promoting effective political change.
Madness
by Spencer ShermanSherman presents the tools that have helped thousands of people find greater peace of mind--and make more money.
Madness Under the Royal Palms: Love and Death Behind the Gates of Palm Beach
by Laurence LeamerLove, lust, and fatal hatreds inside America's most exclusive enclave of wealth and privilege--Palm Beach.Bernard Madoff's Ponzi scheme devastated the eternally sunny world of Palm Beach, bringing down multimillionaires and destroying once-wealthy widows. The South Florida island and its rarified life suddenly found itself at the epicenter of the scandal, with this strange universe of wealth and privilege under an unrelenting spotlight.Now, in Madness Under the Royal Palms, Laurence Leamer shows us--as no one else has--this world of the megawealthy, which he calls "as hidden a place as I have ever resided." Digging deep, he hits a dark well of conflicting ambitions--right up to and including murder--much darker than the sky-blue weather and sunny Lily Pulitzer prints most of us associate with Palm Beach.
Madoff with the Money
by Jerry OppenheimerAn intriguing look at Bernie Madoff the man, and his scam Madoff with the Money is a deeply disturbing portrait of Bernie Madoff based on dozens of exclusive, news-making interviews. From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme. Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans. Madoff With the Money Delves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized Biography While there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.
Madoff: The Final Word
by Richard BeharRenowned investigative journalist Richard Behar delivers the definitive account of history&’s largest—and longest-running—financial fraud, &“the scale of the deception…beggars belief&” (New York Post).Some $68 billion evaporated during Bernie Madoff&’s epic confidence game. Two people were driven to suicide in the wake of the Ponzi Scheme&’s exposure. Others went to prison. But there has never been a satisfying accounting for how Bernie got away with so much, for so long. Until now. Richard Behar&’s relationship with Madoff began in 2011 with a simple email request from the conman. By the time Madoff died in 2021, he had sent Behar more than 300 emails and dozens of handwritten letters, participated in some fifty phone conversations, and sat for three in-person jailhouse interviews—a level of access provided to no other reporter. Behar also established relationships with hundreds of regulators, prosecutors, FBI agents, investors, Wall Street experts, ex-employees of Madoff&’s, family members, school classmates, and others. The result is the final word on the criminal behind history&’s most enduring fraud—and on those who believed him, covered for him, or locked him up. Behar illuminates not only the fraud&’s origins—decades earlier than Madoff claimed in his confession—but also the complicity of investors, Wall Street insiders, family members, and some of the largest banks in the US and Europe. Shocking, infuriating, riveting (and at times absurdly funny), Madoff shows us how Bernie ensnared thousands of investors. As Behar&’s dogged reporting over the last fifteen years makes clear, however, there aren&’t many innocents left standing by the end of this tale. Just about everyone involved is guilty, at a minimum, of humanity&’s most consistent weakness: greed.
Maersk Line and the Future of Container Shipping
by Forest Reinhardt Ramon Casadesus-Masanell Frederik NellemannCase
Maestro
by Roger NierenbergA conductor reveals powerful leadership lessons by explaining the inner workings of a symphony orchestraRoger Nierenberg, a veteran conductor, is the creator of The Music Paradigm, a unique program that invites people to sit INSIDE a professional symphony orchestra as the musicians and conductor solve problems together. He captures that experience in Maestro: A Surprising Story about Leading by Listening, a parable about a rising executive tough challenges. The narrator befriends an orchestra conductor and is inspired to think about leadership and communication in an entirely new way. For instance: ? A maestro doesn?t micromanage, but encourages others to develop their own solutions. There?s a big difference between conducting and trying to play all the instruments. ? A maestro helps people feel ownership of the whole piece, not just their individual parts. ? A maestro leads by listening. When people sense genuine open-mindedness, they offer more of their talent. If not, they get defensive and hold back their best ideas. Truly great leaders, whether conductors striving for perfect harmony or CEOs reaching for excellence, act with a vision of their organization at its best. For more information, visit: www.MaestroBook.com
Maestro Pizza (B): The Competition Awakens
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro Pizza (C): Taking the Fight Outside
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro Pizza (F): A New Direction
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro Pizza (G): Corona, Time for Agility
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro Pizza (H): Making the Best of the Situation
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro Pizza: Coming in Hot!
by Ramon Casadesus-Masanell Fares KhraisMaestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino's pizza. This series of cases (from A to H) chronicles Maestro's journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino's and changing market conditions.
Maestro: Greenspan's Fed and the American Boom
by Bob WoodwardIn eight Tuesdays each year, Federal Reserve chairman Alan Greenspan convenes a small committee to set the short-term interest rate that can move through the American and world economies like an electric jolt. As much as any, the committee's actions determine the economic well-being of every American. The availability of money for business or consumer loans, mortgages, job creation and overall national economic growth flows from those decisions. Perhaps the last Washington secret is how the Federal Reserve and its enigmatic chairman, Alan Greenspan, operate. In Maestro, Bob Woodward takes you inside the Fed and Greenspan's thinking. We listen to the Fed's internal debates as the American economy is pushed into a historic 10-year expansion while the world economy lurches from financial crisis to financial crisis. Greenspan plays a sometimes subtle, sometimes blunt behind-the-scenes role. He appears in Maestro up close as never before -- alternately nervous and calm, plunging into mathematics one moment and politics the next, skeptical, dispassionate, always struggling -- often alone. Maestro traces a fascinating intellectual journey as Greenspan, an old-school anti-inflation hawk of the traditional economy, is among the first to realize the potential in the modern, high-productivity new economy -- the foundation of the current American boom. Woodward's account of the Greenspan years is a remarkable portrait of a man who has become the symbol of American economic preeminence.
Maestro: Greenspan's Fed and the American Boom
by Bob WoodwardIn eight Tuesdays each year, Federal Reserve chairman Alan Greenspan convenes a small committee to set the short-term interest rate that can move through the American and world economies like an electric jolt. As much as any, the committee's actions determine the economic well-being of every American. The availability of money for business or consumer loans, mortgages, job creation and overall national economic growth flows from those decisions. Perhaps the last Washington secret is how the Federal Reserve and its enigmatic chairman, Alan Greenspan, operate. In Maestro, Bob Woodward takes you inside the Fed and Greenspan's thinking. We listen to the Fed's internal debates as the American economy is pushed into a historic 10-year expansion while the world economy lurches from financial crisis to financial crisis. Greenspan plays a sometimes subtle, sometimes blunt behind-the-scenes role. He appears in Maestro up close as never before -- alternately nervous and calm, plunging into mathematics one moment and politics the next, skeptical, dispassionate, always struggling -- often alone. Maestro traces a fascinating intellectual journey as Greenspan, an old-school anti-inflation hawk of the traditional economy, is among the first to realize the potential in the modern, high-productivity new economy -- the foundation of the current American boom. Woodward's account of the Greenspan years is a remarkable portrait of a man who has become the symbol of American economic preeminence.
Maestros del juego: 18 reglas para ganar la partida de los negocios
by Jorge González Pablo FoncillasEl libro para aquellos que gestionan un negocio y nunca tuvieron tiempo de leer su manual de instrucciones. Todos los negocios son diferentes. Y todos iguales porque comparten un mismo objetivo: crear clientes. Este libro nos muestra las palancas que hay que mover para conseguirlo: los análisis fundamentales, la elección de la estrategia, las decisiones clave para que una empresa comercialice sus productos de forma exitosa.Es el apasionante Juego de los negocios, con su tablero, piezas y jugadas más importantes. Cada capítulo plantea una cuestión básica en el desarrollo del juego y concluye con una de las 18 reglas para ganar la partida de los negocios. Se trata de un manual de instrucciones práctico y accesible para tener una visión completa de la estrategia empresarial y de las políticas de marketing y ventas que la hacen efectiva.Para ver cómo se aplican estas reglas en la realidad, los autores se internan en los teatros de Broadway, los casinos de Las Vegas, Netflix, la NFL, la Formula 1, el mundo de los videojuegos, el cine o la música. Todos esos negocios disputan encarnizadas partidas en sus hipercompetitivas industrias y crean millones de clientes, demostrando, año tras año, que son auténticos maestros del juego. «Solo hay una definición válida de lo que es el propósito de un negocio: crear clientes. Por esta razón, un negocio tiene dos -y solo dos- funciones básicas: el marketing y la innovación». PETER DRUCKER, The Practice of Management
Mafia Cop: The Two Families of Michael Palermo; Saints Only Live in Heaven
by Richard CaganDetective Michael Palermo built his career on his unique ability to inhabit two worlds at once: the world of law enforcement and the underworld of New York’s crime family organizations. Palermo participated in over two thousand arrests while maintaining close relationships with the kingpins of organized crime—ties that allowed him to stay one step ahead of the rest of the New York City Police Department. This true crime drama takes you inside the police force at its most corrupt and into the dark and dirty world of dons, consiglieres, underbosses, button men, soldiers, and cowboys.
Mafia Organizations: The Visible Hand of Criminal Enterprise
by Maurizio CatinoHow do mafias work? How do they recruit people, control members, conduct legal and illegal business, and use violence? Why do they establish such a complex mix of rituals, rules, and codes of conduct? And how do they differ? Why do some mafias commit many more murders than others? This book makes sense of mafias as organizations, via a collative analysis of historical accounts, official data, investigative sources, and interviews. Catino presents a comparative study of seven mafias around the world, from three Italian mafias to the American Cosa Nostra, Japanese Yakuza, Chinese Triads, and Russian mafia. He identifies the organizational architecture that characterizes these criminal groups, and relates different organizational models to the use of violence. Furthermore, he advances a theory on the specific functionality of mafia rules and discusses the major organizational dilemmas that mafias face. This book shows that understanding the organizational logic of mafias is an indispensable step in confronting them.
Mafia Summit: J. Edgar Hoover, the Kennedy Brothers, and the Meeting That Unmasked the Mob
by Gil ReavillThe true story of how a small-town lawman in upstate New York busted a Cosa Nostra conference in 1957, exposing the Mafia to America.In a small village in upstate New York, mob bosses from all over the country—Vito Genovese, Carlo Gambino, Joe Bonanno, Joe Profaci, Cuba boss Santo Trafficante, and future Gambino boss Paul Castellano—were nabbed by Sergeant Edgar D. Croswell as they gathered to sort out a bloody war of succession.For years, FBI director J. Edgar Hoover had adamantly denied the existence of the Mafia, but young Robert Kennedy immediately recognized the shattering importance of the Apalachin summit. As attorney general when his brother JFK became president, Bobby embarked on a campaign to break the spine of the mob, engaging in a furious turf battle with the powerful Hoover.Detailing mob killings, the early days of the heroin trade, and the crusade to loosen the hold of organized crime, this momentous story will captivate fans of Gus Russo and Luc Sante. Reavill scintillatingly recounts the beginning of the end for the Mafia in America and how it began with a good man in the right place at the right time.“The best, and best-written, true-crime story I’ve ever read. It’s as suspenseful, detailed, racy, and knowing as a novel by Hammett or Chandler.” —Howard Frank Mosher, award-winning author of North Country“A close investigation into the crime bosses’ upstate New York summit and its grisly aftermath, Reavill’s book accurately recreates one of the golden eras of American organized crime.” —Publishers Weekly