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Market Analysis: Assessing Your Business Opportunities
by Robert E Stevens Philip K Sherwood William Winston John Paul DunnPlanning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!
Market Assessment with OR Applications (Mathematical Engineering, Manufacturing, and Management Sciences)
by Adarsh Anand Deepti Aggrawal Mohini AgarwalThis book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective. This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.
Market Attractiveness
by Ashish NandaAs a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their likely impact on your organization? Is this change slow or fast? Can you influence or mold those forces in ways that benefit your organization? This module note, Market Attractiveness, helps you address these questions. It offers a framework to understand the forces that influence the environment in which your enterprise operates, evaluate the attractiveness of the environment, plan how best to respond to these forces, and contemplate how your enterprise can shape the environment favorably.
Market Complicity and Christian Ethics
by Albino BarreraThe marketplace is a remarkable social institution that has greatly extended our reach so shoppers in the West can now buy fresh-cut flowers, vegetables, and tropical fruits grown halfway across the globe even in the depths of winter. However, these expanded choices have also come with considerable moral responsibilities as our economic decisions can have far-reaching effects by either ennobling or debasing human lives. Albino Barrera examines our own moral responsibilities for the distant harms of our market transactions from a Christian viewpoint, identifying how the market's division of labour makes us unwitting collaborators in others' wrongdoing and in collective ills. His important account covers a range of different subjects, including law, economics, philosophy, and theology, in order to identify the injurious ripple effects of our market activities.
Market Consistency
by Malcolm KempAchieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows readers how they can best incorporate market consistency across all disciplines. Building on the author's experience as a practitioner, writer and speaker on the topic, the book explores how risk management and related disciplines might develop as fair valuation principles become more entrenched in finance and regulatory practice.This is the only text that clearly illustrates how to calibrate risk, pricing and portfolio construction models to a market consistent level, carefully explaining in a logical sequence when and how market consistency should be used, what it means for different financial disciplines and how it can be achieved for both liquid and illiquid positions. It explains why market consistency is intrinsically difficult to achieve with certainty in some types of activities, including computation of hedging parameters, and provides solutions to even the most complex problems.The book also shows how to best mark-to-market illiquid assets and liabilities and to incorporate these valuations into solvency and other types of financial analysis; it indicates how to define and identify risk-free interest rates, even when the creditworthiness of governments is no longer undoubted; and it explores when practitioners should focus most on market consistency and when their clients or employers might have less desire for such an emphasis.Finally, the book analyses the intrinsic role of regulation and risk management within different parts of the financial services industry, identifying how and why market consistency is key to these topics, and highlights why ideal regulatory solvency approaches for long term investors like insurers and pension funds may not be the same as for other financial market participants such as banks and asset managers.
Market Cultures: Society and Morality in the New Asian Capitalisms
by Robert W. Hefner<p>One of the most remarkable developments of our time has been the spectacular growth of capitalist enterprise among overseas Chinese and Southeast Asians. Market Cultures examines this event, not in terms of formal models and faceless abstractions, but in light of the institutions through which local people give meaning and moral value to business enterprise. The chapters show that some Chinese and Southeast Asians have welcomed new forms of enterprise and consumption, but others regard both with strong ethical reservations. Eschewing talk of a uniform Asian “miracle,” this volume argues that Chinese and Southeast Asian societies had cultural precedents for and against market capitalism, reflecting subcultural heritages of religion, ethnicity, gender, and class. <p>The case studies illustrate the deeply embedded nature of market institutions and reveal a moral and organizational variety unacknowledged in most analysis of modern capitalism. Rather than a unitary Confucian perspective on capitalism, contributors show that modern Chinese tradition has been interpreted in strikingly different ways by men and women, elites and masses, the wealthy and the poor. Avoiding stereotypes of “Asian values,” the volume's essays on Vietnam, the Philippines, Malaysia, Indonesia, and Singapore portray local worlds deeply—but differentially—engaged with market capitalism. <p>Addressing one of the great social transformations of our time, Market Cultures will be of interest to anthropologists, sociologists, political economists, and students of Asian history and culture, as well as those concerned with the economic ascent of modern Asia and its implications for our world.</p>
Market Customization: Market Segmentation, Targeting, and Positioning
by Richard LueckeThis chapter shows that market segmentation is required for firms to most effectively reach a customer base likely to purchase goods and services that are positioned to attract them. Demographics, income level, behavior, interests, affiliation, and occupation are among the most common factors of segmentation, although multifactor segmentation homes in on the customer base most deserving of marketing resources.
Market Design
by Martin BichlerThe digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.
Market Design Powers of the European Commission?: Remedies under Articles 7 and 9 Regulation 1/03 (Munich Studies on Innovation and Competition #13)
by Korbinian ReiterThis book provides a comprehensive analysis of the remedies practice the European Commission has adopted on the basis of articles 7 and 9 of regulation 1/03. Using article 7 as a normative benchmark, it shows that most of the criticism levelled at the Commission's article 9 decisions and the Alrosa judgment of the CJEU is not justified, since critics tend to over-state both the rigour of article 7 and the laxness of article 9. Remaining inconsistencies between the commitment practice and the standards for infringement decisions can, it is submitted, be justified by the consensual nature of commitment decisions and their underlying goal of procedural economy. Moreover, it is suggested that too little importance is generally assigned to the beneficial effect which commitments bring about by providing for precise and enforceable obligations without sacrificing the concerned undertakings’ freedom to choose how to put the infringement to an end. Adopting a case-oriented approach, this study provides valuable insights for academics and practitioners alike.
Market Design: Auctions and Matching (The\mit Press Ser.)
by Guillaume HaeringerA broad overview of market mechanisms, with an emphasis on the interplay between theory and real-life applications; examples range from eBay auctions to school choice.This book offers an introduction to market design, providing students with a broad overview of issues related to the design and analysis of market mechanisms. It defines a market as a demand and a supply, without specifying a price system or mechanism. This allows the text to analyze a broad set of situations—including such unconventional markets as college admissions and organ donation—and forces readers to pay attention to details that might otherwise be overlooked. Students often complain that microeconomics is too abstract and disconnected from reality; the study of market design shows how theory can help solve existing, real-life problems. The book focuses on the interplay between theory and applications. To keep the text as accessible as possible, special effort has been made to minimize formal description of the models while emphasizing the intuitive, with detailed explanations and resolution of examples. Appendixes offer general reviews of elements of game theory and mechanism design that are related to the themes explored in the book, presenting the basic concepts with as many explanations and illustrations as possible.The book covers topics including the basics of simple auctions; eBay auctions; Vickrey–Clarke–Groves auctions; keyword auctions, with examples from Google and Facebook; spectrum auctions; financial markets, with discussions of treasury auctions and IPOs; trading on the stock market; the basic matching model; medical match; assignment problems; probabilistic assignments; school choice; course allocation, with examples from Harvard and Wharton; and kidney exchange.
Market Distortions in Privatisation Processes
by Shanker A. SinghamDrawing on a range of global case studies, Market Distortions in Privatisation Processes illustrates the ways in which market distortions damaged the ability of privatisation processes to yield concrete benefits to consumers. The book compares and contrasts privatisations of state-owned enterprises around the world where competition informed the regulatory design and thus liberated consumer welfare. In particular, the cases are drawn from the electricity and gas sector, the telecoms industry, and postal services – each of which has been frequently privatised in different context. For each industry, the book explores the UK and US experiences as well as looking at international cases from both developed and developing countries including, where appropriate, Japan, Colombia, Romania and Mexico. The emphasis is on analysing the impact that market distortions have had on the outcomes of those privatisations. The book also looks at how public service objectives were achieved and how they too can be designed in pro-competitive or anti-competitive ways. This book will be of significant interest to readers in international business, economics, and law.
Market Dreams: Gender, Class, and Capitalism in the Czech Republic
by Elaine WeinerDrawing on a rich trove of focus group data, interviews, and textual sources, Elaine Weiner'sMarket Dreamspowerfully captures the varied responses of female managers and factory workers in the Czech Republic to their country's transition from socialism to capitalism. Her work, rooted in sociology and comparative feminism, is an important advance for the literature on women in Eastern Europe. "Market Dreamsis a conceptually-sophisticated and empirically-rich account of how the discourses and practices of the free market penetrated the hearts and minds of everyday Czech citizens. Weiner's provocative analysis takes readers inside the worlds of female factory workers to expose the discontinuities between their radiant market dreams and their everyday realities--and juxtaposes them to the continuities experienced by female managers. In the process, it challenges many of our ideas about post/socialism, marketization, and gender and reveals the enduring power of stories in shaping social identities and actions. " ---Lynne Haney, Associate Professor of Sociology, New York University "Through interviews and a careful analysis of newspaper articles written in the first decade after the collapse of state socialism, Weiner explores the complicated interconnections between personal stories and the emerging neoliberal metanarrative of the free market in the Czech Republic after 1989. Her book transcends many of the dichotomies with which researchers of post-state socialism have been struggling: 'East' vs. 'West,' losers and winners, emancipation vs. oppression, etc. , and thus makes a truly novel contribution to our understanding of women's lives after state socialism. " ---Éva Fodor, Assistant Professor of Gender Studies, Central European University "Weiner's rich and innovative study of female Czech managers and workers exemplifies the importance of narrative analysis for understanding why gender and class have not (yet) reconfigured the sense of postcommunism's alternatives. This is critical reading for feminists, class analysts, and students of postcommunist social change. " ---Michael Kennedy, Director, Center for European Studies, University of Michigan Elaine Weiner is Assistant Professor of Sociology at McGill University. Visit the author's website at: www. mcgill. ca/sociology/faculty/weiner/. Cover Credit: Frank Scherschel/Time & Life Pictures/Getty Images
Market Drive and Governance: Re-examining the Rules for Economic and Commercial Contest (Routledge Frontiers Of Political Economy Ser. #Vol. 40)
by Ralf BoscheckCorporate moves towards focused production and outsourcing, governmental reforms involving privatization and deregulation and the globalization of trade and investments promise large efficiency gains. However, the necessary coordination mechanisms call for regulatory approval and policy guidelines to safeguard these undertakings against abuse, whic
Market Driven Political Advertising: Social, Digital and Mobile Marketing (Palgrave Studies in Political Marketing and Management)
by Andrew HughesExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Market Dynamics and Productivity in Developing Countries
by Khalid SekkatTo what degree are trade liberalization, productivity, and economic growth correlated? Can economic policies designed to encourage competition and curtail industry protection result in large-scale improvements, such as increased innovation and reduced unemployment? After 20 years of economic reform in the Middle East and North Africa (MENA), economic performance is still lagging behind many regions of the world. Even in those countries that are the most advanced in implementing reforms, including Egypt, Jordan, Morocco and Tunisia, industries with low productivity growth and high market power continue to dominate. Moreover, the termination of the Multi-Fiber Agreement and the negotiations concerning further liberalization of trade in agricultural products (under the framework of the World Trade Organization) put these and other countries under pressure of fierce competition from emerging nations. Recent empirical evidence on the impact of reforms in a number of developing countries shows that such persistence of inefficiency and market power is specific to MENA. Showcasing in-depth analyses from Jordan, Morocco, Tunisia, and Turkey (with comparative data from Asia and Latin America), this book focuses on the dynamics of firm entry and exit to help explain the low productivity of the region. The results suggest a number of policy recommendations designed to foster competition, which, in turn, would contribute to innovation, productivity growth, and improved return on capital investments. The book not only reveals important correlations among policy and market factors in MENA, but suggests fruitful areas of research in other developing regions of the world.
Market Entry and Operational Decision Making in East-West Business Relationships
by Jorma LarimoUnderstand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization.Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction.Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Market Entry in China
by Christiane PrangeThis book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Market Entry into the USA
by Ralf Drews Melissa LamsonThis book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
Market Evolution in Developing Countries: The Unfolding of the Indian Market
by Erdener Kaynak Subhash C JainMarkets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets.While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.
Market Expansion and Social Dumping in Europe (Routledge Advances in European Politics)
by Magdalena BernaciakThe term ‘social dumping’ regularly appears in public debates and in policymaking circles. However, due to its ambiguity it is used in a manner that is convenient for individual discourse participants, thus opening the door for misconceptions and ill-grounded accusations. This book systematically examines social dumping in the context of the European integration process. It defines social dumping as the practice, undertaken by self-interested market participants, of undermining or evading existing social regulations with the aim of gaining a competitive advantage. It also shows how the two major EU integration projects the creation of the Internal Market, and EU enlargement to the east and to the south have provided market actors with new incentives and opportunities to contest existing social ‘constraints’. The empirical chapters examine social dumping practices accompanying labour migration, employee posting and cross-border investment distribution. In addition, they outline the process of formation of social standards and trace initiatives at EU and national levels that contribute to the spread of social dumping in Europe. This book will be of interest to scholars and students of employment relations, EU studies, international political economy, globalisation studies, welfare studies, social policy and migration studies.
Market Failures
by Bharat N. Anand Tarun Khanna Jan W. RivkinExamines the role of transaction costs in impeding the functioning of markets and shows how the concept of transaction costs sheds light on a broad range of issues in strategy.
Market Farming Success: The Business of Growing and Selling Local Food, 2nd Editon
by Lynn ByczynskiAn insider's guide to market gardening and farming for those in the business of growing and selling food, flowers, herbs, or plants.Market Farming Success identifies the key areas that usually trip up beginners—and shows how to avoid those obstacles. This book will help the aspiring or beginning farmer advance quickly and confidently through the inevitable learning curve of starting a new business.Written by the editor of Growing for Market, a respected trade journal for market farmers, Market Farming Success condenses decades of growing experience from every part of the United States and Canada. It focuses on the factors that are common to market gardeners everywhere and offers professional advice that includes:• How much you'll need to spend to start a market farming business;• How much you can expect to earn;• Which crops bring in the most money—and whether you should grow them;• The essential tools and equipment you will need;• The best places to sell your products;• How to keep records to maximize profits and minimize taxes;• Tricks of the trade that will make you more efficient in the greenhouse, field, and market.This new Chelsea Green edition of a 2006 classic is greatly updated and expanded, and includes full-color photos, charts, and graphs, plus many inspiring and instructive profiles of successful market-farming pioneers.
Market Frictions: Trade and Urbanization at the Vietnam-China Border (Max Planck Studies in Anthropology and Economy #5)
by Kirsten W. EndresBased on ethnographic research conducted during several years, Market Frictions examines the tensions and frictions that emerge from the interaction of global market forces, urban planning policies, and small-scale trading activities in the Vietnamese border city of Lào Cai. Here, it is revealed how small-scale traders and market vendors experience the marketplace, reflect upon their trading activities, and negotiate current state policies and regulations. It shows how “traditional” Vietnamese marketplaces have continually been reshaped and adapted to meet the changing political-economic circumstances and civilizational ideals of the time.
Market Indicators: The Best-Kept Secret to More Effective Trading and Investing (Bloomberg Financial #38)
by Richard SipleyA smart trader needs to know what other traders are thinking and doing. Professional traders and investors use a wide range of indicators—some well-known, some not so well-known—to gauge the state of the market. Market Indicators introduces the many key indicators used by professional traders and investors every day. Having stood the test of time, these indicators will alert the trader to market situations that offer the best chance to trade profitably. Richard Sipley is a portfolio manager for Boston Private Bank and Trust Company, responsible for trading millions of dollars of assets. Sipley uses these indicators every day in his trading and investing, and he draws on that experience to explain what they are, how they work, and how to use them.
Market Integration Through Data Protection
by Mario Viola de Azevedo CunhaIn the context of the continuous advance of information technologies and biomedicine, and of the creation of economic blocs, this work analyzes the role that data protection plays in the integration of markets. It puts special emphasis on financial and insurance services. Further, it identifies the differences in the data protection systems of EU member states and examines the development of common standards and principles of data protection that could help build a data protection model for Mercosur. Divided into four parts, the book starts out with a discussion of the evolution of the right to privacy, focusing on the last few decades, and taking into account the development of new technologies. The second part discusses the interaction between data protection and specific industries that serve as case studies: insurance, banking and credit reporting. The focus of this part is on generalization and discrimination, adverse selection and the processing of sensitive and genetic data. The third part of the book presents an analysis of the legislation of three EU Member States (France, Italy and UK). Specific elements of analysis that are compared are the concepts of personal and anonymous data, data protection principles, the role of the data protection authorities, the role of the data protection officer, data subjects' rights, the processing of sensitive data, the processing of genetic data and the experience of the case studies in processing data. The book concludes with the proposal of a model for data protection that could be adopted by Mercosur, taking into account the different levels of data protection that exist in its member states.