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Millennial Philanthropy: Next Generation Fund Development for Professionals and Nonprofits
by Holly Hull MioriNearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.
Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees
by T. Scott GrossIn today's digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers-bearing the mantra "my way, right way, why pay?"-want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don't want help, they expect the sales staff to be invisible.In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials' expectations to make the sale-without resorting to tricks and gimmicks. Invisible selling is built on ethical, common-sense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, "How can you disappear and still deliver quality service?" The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations.For better or for worse, the Millennials aren't going anywhere. By learning what has changed-and what hasn't-you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team.Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making readers aware of what they're already doing right-and how to do more of it.
Millennials & Management: The Essential Guide to Making it Work at Work
by Lee CaraherAs management ages and prepares to work longer than previous generations and Millennials join companies at a steady rate, companies are faced with the truth: they can't just wait for management to age out to fix the dissonance and tension between Boomers and Millennials in the workplace. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't. Millennials & Management: The Essential Guide to Making It Work at Work addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the millennial generation--who now make up almost 50% of the American workforce. The key is to change our attitude from one of disbelief and derision to acceptance and respect without giving up our work standards. Using real-world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.
Millennials & Management: The Essential Guide to Making it Work at Work
by Lee CaraherAs management ages and prepares to work longer than previous generations and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait for management to age out to fix it. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't. Millennials & Management: The Essential Guide to Making It Work at Work addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.
Millennials and Conflict in the Workplace: Understand the Unique Traits of the Now Generation
by Cynthia Pearce LeMayThis book unravels the mysteries and confusion surrounding Millennials. They are now the largest group in the labor force and their presence redefines the workplace for many organizations. Many older workers, who struggle to understand Millennials, often define them by stereotypes rather than their actual attributes. The historical and social events that occurred when Millennials were growing up are reviewed, which can result in traits and values specific to this cohort. The research behind this book explores the conflict styles of Millennials compared to Generation Xers and Baby Boomers – the unique strategies they are likely to use to address conflict in the workplace. This book shares the results of interviews and focus groups providing first-hand accounts from Millennials and non-Millennials about their work interactions. And the results from approximately 11,000 test-takers of the Thomas-Kilmann Conflict Mode Instrument provide fascinating findings about generational differences in conflict styles. Millennials grew up with technology at their fingertips and tend to avoid conflict and seek advice from their online support groups. The book will also dig into Millennials’ powerful use of social media and how they use it to further their causes. They have a strong desire to know what’s happening now and find it difficult to “turn off.” This book explores generational differences and finds an increase in unassertive styles in Millennial males. This work shares what Millennials want and value in a workplace and what employers can do to recruit and retain this valuable cohort. Millennials’ diversity, political and social engagement, and the implications for the broader society are explored. This research fills an important gap in the research on generational cohorts and conflict management and provides valuable information to scholars and practitioners alike.
Millennials and the Workplace
by Pritam Singh Sumita Rai Asha BhandarkerMillennials and the Workplace explores the rapidly changing workplace environment and its meaning in the new millennium. It takes a look at the young generation-the Millennials-who do not accept the 'status quo', who have moved from obedience to questioning, and who assess work in terms of its significance in human life and human nature. The book studies the Millennials and profiles them according to their demographic and psychographic background along with personality factors such as work locus of control, personal values and achievement motivation, and so on. The authors highlight the gap between what the Millennials expect and what they get at the workplace. The contours of the new workplace-creating alignment between the individual's expectations and the organization's offering-have been sketched in detail for retaining talent. With these insights, the book will be immensely useful to all corporate professionals, academia, and students.
Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
by Jeff Fromm Marissa VidlerWhile everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products - Promote purpose beyond the bottom line - Cultivate shareability - Democratize customer experience - Integrate technology - Develop content-driven campaigns that speak to Millennials - And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy. "
Millennials, Spirituality and Tourism (Routledge Insights in Tourism Series)
by Sandeep Kumar Walia Aruditya JasrotiaThis book offers a conversant and comprehensive overview of the themes and concepts in spiritual tourism and Millennial tourists. Providing interdisciplinary insights from leading international researchers and academicians, this makes a critical contribution to the knowledge around spiritual tourism. Organized into four parts, the edited book provides modern and cutting-edge perspectives on important topics like linkages between spirituality and tourism, the predicament of spirituality in tourism among Millennials, anthropological views on spirituality, the work-life-balance, marketing of spiritual tourism destinations and the issues, threats and prospects of spiritual tourism in the emerging era. Part I introduces core concepts, theories on spiritual tourism and links it with the Millennial world. Part II explores the inclinations of millennials towards spirituality and their travel motivations, experiences, behaviours with special reference to spirituality. In Part III, on holistic tourism, the role of digitization in spiritual tourism adoption, marketing and management perspectives with special reference to Millennials are discussed. Part IV examines the issues, threats, policies and practices linked with spiritual tourism. This part also aims to explore the future challenges, opportunities for spiritual tourism development and to propose research-based solutions. Overall, the book will be a suitable means of getting insight into the minds of the diverse, experimental and open-minded generation of millennials. This book will fill the gap of research on spiritual tourism. As an edited book, it will add on new research and knowledge base with high quality contributions from researchers and practitioners interested in tourism management, hospitality management, business studies regional development and destination management.
Millennium Development Goals (MDGs) in Retrospect
by Nathan Andrews Nene Ernest Khalema N'Dri T. Assié-LumumbaThis volume examines the impact of the Millennium Development Goals (MDGs) on Africa's development post-2015. It assesses the current state of the MDGs in Africa by outlining the successes, gaps and failures of the state goals, including lessons learned. A unique feature of the book is the exposition on post-MDG's agenda for Africa's development. Chapters on poverty, south-south partnership, aid, gender, empowerment, health as well as governance and development explore what feasible alternative lie ahead for Africa beyond the expiry date of the MDGs.
Millennium Development Goals and Community Initiatives in the Asia Pacific
by Amita Singh Eduardo T. Gonzalez Stanley Bruce ThomsonThe book brings together implementation studies from the Asia Pacific countries in the context of the deadline of 2015 for achieving the Millennium Development Goals. The contributors to this volume are scholars belonging to the Network of Asia Pacific Schools and Institutes of Public Administration and Governance (NAPSIPAG). NAPSIPAG is the only non-West governance research network presently located at Jawaharlal Nehru University, New Delhi after having shifted from its original location at INTAN (Government of Malaysia) at Kuala Lumpur in 2009. 'Implementation' is a less understood but a much debated area of governance research. It requires micro-level analysis of government agencies, service delivery departments and stakeholders on one hand and its national and global policy level connections on the other. Implementation studies are above disciplinary divides and subsequent disjunctions which inhibit explorations on policy downslides or failures. The studies relate to the new initiatives which governments across the region have undertaken to reach out to the MDG targets agreed upon in 2000. The focus of analysis is the policy framework, local capacities of both the government agencies and people in drawing partnerships with relevant expert groups, ability to bring transparency and accountability measures in transactions for cost-effective results, leadership and sustainability dimensions which influence the functioning of local agencies. The book is especially important in the background of 15 voluminous Administrative Reforms Commission Reports accumulating dust in India and similar efforts lying unattended in many other countries of this region as well. Countries like Malaysia, which has focused upon 'implementation strategies' combined with timely evaluation and supervision of administrative agencies has almost achieved most of their committed MDGs. A special report of Malaysian efforts, initiates the debate of moving beyond the 'best practice research' in implementation arena. The central idea of this book is to demonstrate the role of communities in making governance effective and government responsive to the needs of people.
Millennium Pharmaceuticals, Inc. (A)
by Stefan Thomke Ashok NimgadeFocuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the development of technology platforms based on the latest breakthroughs in genomics. As the firm considers developing pharmaceutical drugs itself, they face a number of challenges: 1) Can they revolutionize drug development by making it more predictable, faster, and less costly? 2) How should they select their alliances such that they move closer to becoming a pharmaceutical firm and still attract the funding needed for their strategy? 3) How can they continue to grow rapidly and attract and retain some of the best minds in the pharmaceutical industry?
Miller Business Law: Business Law Text and Cases
by Roger Leroy MillerThis text offers the first course in a business law series, often a requirement for business majors. It delivers an ideal blend of classic "black letter law" and contemporary cases. The text's strong student orientation makes the law accessible, interesting, and relevant, with cases that represent the latest developments.
Millets Value Chain for Nutritional Security
by B. Dayakar Rao N. G. Malleshi George A. Annor J. V. PatilThe development of successful value chains to revive demand for traditional cereals such as millets plays an important role in ensuring health and nutrition security in India. Millets Value Chain for Nutritional Security: A Replicable Success Model from India demonstrates value addition to millets from production to consumption, covering chapters on nutritional evaluation, on-farm cultivation, intervention in food processing, entrepreneurship development, commercialization and popularization and policy sensitization. This book outlines practical interventions to revive the demand for millets as a convenient and nutritive option for consumers, while presenting a reliable model that can be adapted for the development of other commodities.
Millimeter-wave Integrated Technologies in the Era of the Fourth Industrial Revolution (Lecture Notes in Electrical Engineering #679)
by Saurabh Sinha Wynand LambrechtsThis peer-reviewed book explores the technologies driving broadband internet connectivity in the fourth industrial revolution (Industry 4.0). It particularly focuses on potential solutions to introduce these technologies in emerging markets and rural areas, regions that typically form part of the digital divide and often have under-developed telecommunications infrastructures, a lack of skilled workers, and geographical restrictions that limit broadband connectivity. Research shows that ubiquitous internet access boosts socio-economic growth through innovations in science and technology, with the common goal of bringing positive change to the lives of individuals. Fifth-generation (5G) networks based on millimeter-wave (mm-wave) frequency information transfer have the potential to provide future-proof, affordable and sustainable broadband connectivity in areas where previous-generation mobile networks were unable to do so. This book discusses the principles of various technologies that enable electronic circuits to operate at mm-wave frequencies. It examines the importance of identifying, describing, and analyzing technology from a purely technological standpoint, but also acknowledges and investigates the challenges and limitations of introducing such technologies in emerging markets. Presenting recent research, the book spearheads participation in Industry 4.0 in these areas.
Million Dollar Action: Your Step-by-Step Guide to Making Wealth Happen
by Rachel RodgersIn We Should All Be Millionaires, Rachel Rodgers—Black woman, mother of four kids, and self-made millionaire—shared her personal story of how she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company.Her book inspired thousands of readers to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now comes the companion guide to help take that attitude and turn it into action.This one-of-a-kind guide:Summarizes the most important concepts from We Should All Be Millionaires in a brief, succinct way, so these concepts stick firmly in your mind.Shifts the focus from &“knowing&” to &“doing,&” by giving you small action steps that you can start taking immediately.Provides checklists so that you can complete steps, tick things off as you go along, and track your progress. The goal for completing this workbook is to help all readers develop a new attitude about money, get more cash flowing into their bank account, and realize more emotional riches, too: hope, peace, power, and joy.
Million Dollar Consulting Proposals: How to Write a Proposal That's Accepted Every Time
by Alan WeissBestselling author of Million Dollar Consulting shares the secrets of writing winning proposals Intended for consultants, speakers, and other professional services providers, Million Dollar Consulting® Proposals ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics—defining these proposals and why they are necessary—and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees. From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy. Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss "one of the most highly regarded independent consultants in America." Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.
Million Dollar Consulting Toolkit
by Alan WeissThe practical toolbox for readers of Million Dollar ConsultingThis useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's Million Dollar Consulting and started their own consultancy. Now, this handy resource goes hand-in-hand to provide all the tools new consultants need to enact all the recommendations and ideas in Million Dollar Consulting.Alan Weiss, PhD (East Greenwich, RI), has consulted for hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, American Press Institute, and the Times-Mirror Group. He is the author of 12 books, including Getting Started in Consulting (0-471-47969-1) and Organizational Consulting (0-471-26378-8).
Million Dollar Influence: How to Drive Powerful Decisions through Language, Leverage, and Leadership
by Alan Weiss Gene MoranEven senior people, business owners, and board members are unaware of the nuances of influence on a daily basis. They think in a straight line and try to "strike deals," use hierarchical power, make "trade-offs," or bargain as if at a flea market. They unwittingly sacrifice vital needs to gain minor and temporary bright, shiny things. Influence is not about fast-talking, it’s about fast-thinking and carefully constructed language that one applies within a specific context. Influence is thought to be programmable—that is, it can create scarcity or consistency of positive responses. In reality, it’s about accountability, innovation, and leverage. No pre-pandemic strategy is worth a cent in a post-pandemic world. There is no "new normal" or "return to normal." There are only new realities. In this book, one of the boldest, most aggressive, most successful consultants in the world makes his predictions and provides recommendations that may frighten and stun, but ultimately can lead to market domination. Million-dollar influencers understand that influence doesn’t mean kissing up to everyone. While we may all be equal as human beings, not everyone has a stake in the outcomes in the business of influence. Some will resist change for the sake of resisting change. They lack imagination or let fear hold them in place. Recognizing actual stakeholders will guide your positioning of stakes in the ground that will mark critical positions leading to your desired outcome. Features How consensus building is something to live with, not something to die for The fundamental difference between accountability and authority The need for innovation and even improvisation in wielding influence The scientific and magical contrasts of language How to effectively maneuver within political environments How to rally the right stakeholders at the right time The powerful role of consequence
Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly
by Alan WeissWhen it comes to how to succeed as an entrepreneur, we are besotted with advice. According to bestselling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring most advice. In other words, it means striking out on your own, original path to success. In Million Dollar Maverick, he explains that entrepreneurs don't take advice, they create value and then monetize it. They do what they love and are great at and find a way to sell it to people. They do not--contrary to "conventional wisdom"--chase money. They attract money. And most of all they think differently, act decisively--and, if talent and timing are with them, succeed quickly. Drawing on over thirty years of experience as a consultant, speaker, and global expert, Weiss shares his story and "Million Dollar Tips," not found in any of his other books, to help entrepreneurs gain influence, build confidence, and develop the critical thinking skills they need to discover the inside track to rapid success.
Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly
by Alan WeissWhen it comes to how to succeed as an entrepreneur, we are besotted with advice. According to bestselling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring most advice. In other words, it means striking out on your own, original path to success. In Million Dollar Maverick, he explains that entrepreneurs don't take advice, they create value and then monetize it. They do what they love and are great at and find a way to sell it to people. They do not--contrary to "conventional wisdom"--chase money. They attract money. And most of all they think differently, act decisively--and, if talent and timing are with them, succeed quickly. Drawing on over thirty years of experience as a consultant, speaker, and global expert, Weiss shares his story and "Million Dollar Tips," not found in any of his other books, to help entrepreneurs gain influence, build confidence, and develop the critical thinking skills they need to discover the inside track to rapid success
Million Dollar Micro Business: How to Turn Your Expertise Into a Digital Online Course
by Tina TowerDiscover how to launch a profitable online course from scratch In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. This important book teaches you: How to turn your passion and expertise into profit, using what you know to create a global, online course Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business An alternative to the 9-5 hustle and grind of a traditional workplace Real-life case studies from people who have been on this journey before Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.
Million Dollar Muscle: A Historic and Sociological Perspective of the Fitness Industry
by Adrian James Tan Doug Brignole"Million Dollar Muscle" is a unique anthology, co-authored by a "gym rat" with a Ph. D. in Sociology and a former competitive bodybuilder, fitness expert, and entrepreneur. The book offers a sociological perspective on the fitness industry, discussing how it is driven both by market forces and the culture of individual consumerism. Within a capitalist system the fitness industry is driven by the need to earn profits. From a small sub-culture it has grown into a multi-billion dollar industry. The market is now flooded with gyms, nutritional supplements, workout apparel, exercise equipment, and health and fitness magazines. With massive advertisements, and aided by the Hollywood culture and its emphasis on appearance, the fitness industry has grown to new dimensions, influencing individual choices and behaviors. "Million Dollar Muscle" discusses this evolution, along with what motivates people to make the choices they do. The material recognizes that these choices have important social implications. By combining an academic and theoretical approach with an "in the trenches" point of view, the book is able to bridge micro-macro aspects of the industry. It provides a comprehensive exploration of the individual choices regarding fitness, and why this is an important topic for sociological consideration. The following topics are discussed: - Market forces and the power these forces have to shape perceptions of reality;- The mechanics of capitalism and how these have changed traditional norms and customs which previously served practical purposes;- The danger of conforming to social norms;- Individual choices and how they are, in reality, driven by social forces "Million Dollar Muscle" is an unusual and intriguing text that successfully combines the thoughtful consideration of the social sciences with the "in-the-know" sensibility of an industry insider. Dr. Adrian James Tan, a Singapore-born American, is currently a faculty member at Southern Methodist University in the Sociology Department. He teaches courses in Introduction to Sociology, Marriage and Family, Sociological Theory, and Person vs. Society. Adrian obtained a bachelor's degree majoring in English and philosophy, and master's degrees in sociology and international affairs at Ohio University. Specializing in social psychology and ethnic identity, Adrian earned a Ph. D. in sociology at the University of North Texas, submitting his dissertation on the ethnic identity of Mexican-American children. Doug Brignole is a 37-year veteran of the fitness industry and a former Mr. California, Mr. America, and Mr. Universe winner. His competitive career spanned from the age of 16 until the age of 51. Doug is also a former gym owner, lecturer, author, fitness TV show host, and personal trainer. He writes for "Iron Man Magazine," appears on MuscleXL (an iPad app) where he gives video tips on biomechanics, and is currently working on a biomechanics book that explains the physics of exercise and how one can assess which exercises are productive and which ones pose a risk of injury. He has been certified by the American College of Sports Medicine and the American Council on Exercise.
Million Dollar Professionalism for the Writer (Million Dollar Writing Series)
by Kevin J. Anderson Rebecca MoestaSince the 1990s, bestsellers Kevin J. Anderson and Rebecca Moesta have helped thousands and thousands of writers to develop the mindset of career professionals. Million Dollar Professionalism for the Writer presents lessons learned from the authors’ decades of experience in publishing. They offer advice on working with publishers, editors, booksellers, and fellow authors, and using persistence and reliability to find continued work in the industry. Their tips cover professional courtesy, building a network of colleagues, reading contracts, meeting deadlines (and the domino-effect consequences of missing them), dealing with critics, and how to earn and maintain a reputation as a true professional.
Million Dollar Web Presence
by Alan Weiss Chad BarrHidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits.Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele-quickly raising the bar to produce better results for their brand and their business.Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today's social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms-allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain.Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.