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Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen (Science meets Practice)
by Marko Sarstedt Monika Imschloss Susanne AdlerOnlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedürfnisse bewusst werden und Verkaufsumgebungen in Orte des Erlebnisses sowie der Entdeckung verwandeln. Ein wesentlicher Baustein hierfür ist die gezielte Schaffung sensorischer Erfahrungen, welche zum Eintreten und Verweilen in der Verkaufsumgebung motivieren.Aber wie? Um diese Frage zu beantworten, verschafft dieser Band der Reihe „Science meets Practice&“ Einblicke in die neuesten Forschungsergebnisse aus dem sensorischen Marketing zum Sehen, Hören und Riechen. Die Autoren beschreiben die teils überraschenden Effekte sensorischer Eindrücke auf das Konsumentenverhalten und geben klare Empfehlungen für die Marketingpraxis. Die zweite Auflage deckt die neuesten Forschungsergebnisse zum multisensorischen Marketing in Verkaufsumgebungen, wie z. B. den Einsatz von Technologien im Einzelhandel, ab und enthält zudem neue Fallstudien.
Multisensory Design of Retail Environments: Vision, Sound, and Scent (Science meets Practice)
by Marko Sarstedt Monika Imschloss Susanne AdlerOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
Multisensory Design of Retail Environments: Vision, Sound, and Scent (Science meets Practice)
by Marko Sarstedt Monika Imschloss Susanne AdlerOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.
Multisensory Packaging: Designing New Product Experiences
by Charles Spence Carlos VelascoThis edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design
by Gunnar Mau Markus Schweizer Christoph OrietThis book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation
Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands
by Jenny MüllerIm Fokus der Arbeit steht die zunehmende Verdrängung des stationären Einzelhandels durch das Internet und die Frage, wie sich physische Geschäfte hiergegen zur Wehr setzen können. Ein Ansatzpunkt ist hierfür die Schaffung eines Einkaufserlebnisses, das alle Sinne anspricht und zudem noch mit der Marke des Shops im Einklang steht. Gerade eine markenadäquate Umsetzung der Ladengestaltung gerät bei der Schaffung von Einkaufser-lebnissen oft ins Hintertreffen. In der Empirie der Arbeit wird ein theoriegeleitetes Experiment zur Optimierung von Ladenatmosphäre im stationären Textileinzelhandel durchgeführt. Die Arbeit konzentriert sich auf die Stimuli Musik, Duft und Farben: Ihre Wirkung hinsichtlich Markenwahrnehmung, Käuferverhalten und Umsatz wird in den Geschäftsräumen einer Damenbekleidungskette untersucht.
Multistate Income Tax (AICPA)
by Andrew JohnsonDoes a business have nexus in a particular jurisdiction? With the rate of change, you can't afford to be out-of-date with your knowledge of this critical tax area. Spotlighting updates on the latest on state tax reforms and the Wayfair Decision, this guide will help you to develop a working knowledge of both multistate tax compliance and related planning opportunities, so you can skillfully guide your clients through the maze of multistate corporate tax codes. Key topics covered include: Constitutional limits and P.L. 86-272 Nexus, UDITPA, MTC Calculation of state taxable income Filing methods for multistate taxpayers Apportionment and allocation Multistate income tax planning Audit defense strategies
Multiteam Systems: An Organization Form for Dynamic and Complex Environments (Organization and Management Series)
by Stephen J. Zaccaro Michelle A. Marks Leslie A. DeChurchThis book examines an emerging organizational form called the multi-team system (MTS). This type of aggregation is being increasingly adopted by organizations and agencies that need to respond to complex strategic problems. There has been increasing interest in MTSs over the last decade to the point where there is now a need to (a) describe these organizational forms more fully, (b) build conceptual frames that can guide research, and (c) begin developing tools to improve the study of MTSs. The purpose of this book is to respond to these needs. The book contains a series of chapters that expand prior conceptual frames of MTSs, defining in more detail the compositional and linkage attributes that characterize such units. The book also explores how such systems emerge and develop, as well as the methods for studying MTSs. The intent of the book is to establish and nurture a strong conceptual and methodological foundation that can guide research and practice with MTSs. Because the notion of MTSs cuts across multiple domains, this book will interest scholars in industrial/organizational psychology, organizational science, management and organizational theory, human factors, sociology, organization communications, and public administration.
Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerWir leben in einer Welt der Daten. Daten allein aber sind wertlos, wenn wir nicht in der Lage sind, aus ihnen Informationen zu gewinnen. Um Informationen aus Daten zu extrahieren, sind Methoden der multivariaten Datenanalyse unerlässlich.Dieses Buch bietet eine leicht verständliche Einführung in die wichtigsten Methoden der multivariaten Datenanalyse. Es ist anwendungsorientiert, erfordert nur wenige Kenntnisse in Mathematik und Statistik, demonstriert die Verfahren mit numerischen Beispielen und veranschaulicht jede Methode anhand eines ausführlichen Fallbeispiels. Für Interessierte werden im Einführungskapitel für alle Verfahren relevante statistische Grundlagen aufgefrischt. Für die 16. Auflage wurden alle Kapitel inkl. Fallbeispielen neu gefasst und mit der aktuellen Version von IBM SPSS gerechnet. Neue, für die anwendungsorientierten Nutzer sinnvolle Auswertungsoptionen wurden ergänzt.Der InhaltEinführung in die empirische Datenanalyse – Regressionsanalyse – VarianzanalyseDiskriminanzanalyse – Logistische Regression – Kontingenzanalyse – FaktorenanalyseClusteranalyse – Conjoint-AnalyseDas Buch wurde 2015 vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) als das Lehrbuch ausgezeichnet, das die deutsche Marktforschungspraxis in den letzten Jahrzehnten nachhaltig geprägt hat. Es ist auch in Englisch und Chinesisch erschienen.Auf der Webseite www.multivariate-methods.info werden weitere Materialien (bspw. Excel-Beispiele, R Code) angeboten, durch die sich die Verfahren noch besser erschließen und vertiefen lassen. Interaktive Flashcards helfen den eigenen Lernfortschritt zu kontrollieren. Mit der Springer Nature Flashcards-App können Sie exklusive Inhalte nutzen und Ihr Wissen testen.
Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerWir leben in einer Welt der Daten. Daten allein aber sind wertlos, wenn wir nicht in der Lage sind, aus ihnen Informationen zu gewinnen. Um Informationen aus Daten zu extrahieren, sind Methoden der multivariaten Datenanalyse unerlässlich.Dieses Buch bietet eine leicht verständliche Einführung in die wichtigsten Methoden der multivariaten Datenanalyse. Es ist anwendungsorientiert, erfordert nur wenige Kenntnisse in Mathematik und Statistik, demonstriert die Verfahren mit numerischen Beispielen und veranschaulicht jede Methode anhand eines ausführlichen Fallbeispiels. Für Interessierte werden im Einführungskapitel für alle Verfahren relevante statistische Grundlagen aufgefrischt. Für die 17. Auflage wurden alle Kapitel überprüft und mit der aktuellen Version von IBM SPSS gerechnet.Der InhaltEinführung in die empirische Datenanalyse – Regressionsanalyse – Varianzanalyse – Diskriminanzanalyse – Logistische Regression – Kontingenzanalyse – Faktorenanalyse – Clusteranalyse – Conjoint-AnalyseDas Buch wurde 2015 vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) als das Lehrbuch ausgezeichnet, das die deutsche Marktforschungspraxis in den letzten Jahrzehnten nachhaltig geprägt hat. Es ist auch in Englisch und Chinesisch erschienen.Auf der Webseite www.multivariate-methods.info werden weitere Materialien (bspw. Excel-Beispiele, R Code) angeboten, durch die sich die Verfahren noch besser erschließen und vertiefen lassen. Interaktive Flashcards helfen den eigenen Lernfortschritt zu kontrollieren. Mit der Springer Nature Flashcards-App können Sie exklusive Inhalte nutzen und Ihr Wissen testen.
Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerWir leben in einer Welt der Daten. Daten allein aber sind wertlos, wenn wir nicht in der Lage sind, aus ihnen Informationen zu gewinnen. Um Informationen aus Daten zu extrahieren, sind Methoden der multivariaten Datenanalyse unerlässlich. Dieses Buch bietet eine leicht verständliche Einführung in die wichtigsten Methoden der multivariaten Datenanalyse. Es ist anwendungsorientiert, erfordert nur wenige Kenntnisse in Mathematik und Statistik, demonstriert die Verfahren mit numerischen Beispielen und veranschaulicht jede Methode anhand eines ausführlichen Fallbeispiels. Für Interessierte werden im Einführungskapitel für alle Verfahren relevante statistische Grundlagen aufgefrischt. Für die 18. Auflage wurden alle Kapitel überprüft und mit der aktuellen Version von IBM SPSS gerechnet. Der Inhalt Einführung in die empirische Datenanalyse – Regressionsanalyse – Varianzanalyse – Diskriminanzanalyse – Logistische Regression – Kontingenzanalyse – Faktorenanalyse – Clusteranalyse – Conjoint-Analyse Das Buch wurde 2015 vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) als das Lehrbuch ausgezeichnet, das die deutsche Marktforschungspraxis in den letzten Jahrzehnten nachhaltig geprägt hat. Es ist auch in Englisch und Chinesisch erschienen. Auf der Webseite www.multivariate-methods.info werden weitere Materialien (bspw. Excel-Beispiele, R Code) angeboten, durch die sich die Verfahren noch besser erschließen und vertiefen lassen. Interaktive Flashcards helfen den eigenen Lernfortschritt zu kontrollieren. Mit der Springer Nature Flashcards-App können Sie exklusive Inhalte nutzen und Ihr Wissen testen.
Multivariate Analysis for Neuroimaging Data
by Atsushi KawaguchiThis book describes methods for statistical brain imaging data analysis from both the perspective of methodology and from the standpoint of application for software implementation in neuroscience research. These include those both commonly used (traditional established) and state of the art methods. The former is easier to do due to the availability of appropriate software. To understand the methods it is necessary to have some mathematical knowledge which is explained in the book with the help of figures and descriptions of the theory behind the software. In addition, the book includes numerical examples to guide readers on the working of existing popular software. The use of mathematics is reduced and simplified for non-experts using established methods, which also helps in avoiding mistakes in application and interpretation. Finally, the book enables the reader to understand and conceptualize the overall flow of brain imaging data analysis, particularly for statisticians and data-scientists unfamiliar with this area. The state of the art method described in the book has a multivariate approach developed by the authors’ team. Since brain imaging data, generally, has a highly correlated and complex structure with large amounts of data, categorized into big data, the multivariate approach can be used as dimension reduction by following the application of statistical methods. The R package for most of the methods described is provided in the book. Understanding the background theory is helpful in implementing the software for original and creative applications and for an unbiased interpretation of the output. The book also explains new methods in a conceptual manner. These methodologies and packages are commonly applied in life science data analysis. Advanced methods to obtain novel insights are introduced, thereby encouraging the development of new methods and applications for research into medicine as a neuroscience.
Multivariate Analysis for the Behavioral Sciences, Second Edition (Chapman & Hall/CRC Statistics in the Social and Behavioral Sciences)
by Brian S. Everitt Kimmo VehkalahtiMultivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the introductory chapter.After describing graphical methods, the book covers regression methods, including simple linear regression, multiple regression, locally weighted regression, generalized linear models, logistic regression, and survival analysis. There are further chapters covering longitudinal data and missing values, before the last seven chapters deal with multivariate analysis, including principal components analysis, factor analysis, multidimensional scaling, correspondence analysis, and cluster analysis. Features: Presents an accessible introduction to multivariate analysis for behavioral scientists Contains a large number of real data sets, including cognitive behavioral therapy, crime rates, and drug usage Includes nearly 100 exercises for course use or self-study Supplemented by a GitHub repository with all datasets and R code for the examples and exercises Theoretical details are separated from the main body of the text Suitable for anyone working in the behavioral sciences with a basic grasp of statistics
Multivariate Analysis: An Application-Oriented Introduction
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerData can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.ContentsIntroduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition.On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Multivariate Analysis: An Application-Oriented Introduction
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerData can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods.For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS.ContentsIntroduction to empirical data analysisRegression analysisAnalysis of varianceDiscriminant analysisLogistic regression Contingency analysisFactor analysisCluster analysisConjoint analysisThe original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition.On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Multivariate Analysis: An Application-Oriented Introduction
by Klaus Backhaus Rolf Weiber Bernd Erichson Thomas Weiber Sonja GenslerWe live in a world driven by data. Yet, data alone holds no value unless we can extract meaningful insights from it. Multivariate data analysis provides the essential tools to unlock this potential.This book offers an easy-to-understand introduction to the most important methods of multivariate data analysis. With a strong application focus, it requires only basic knowledge of mathematics and statistics. The methods are demonstrated through numerical examples and illustrated with detailed case studies. Additionally, the introductory chapter refreshes key statistical fundamentals relevant to all methods covered in the book.For the 3rd edition, all chapters have been thoroughly reviewed and recalculated using the latest version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 18th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as &“the textbook that has shaped market research and practice in German-speaking countries&”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Multivariate Modelling of Non-Stationary Economic Time Series
by John Hunter Simon P. Burke Alessandra CanepaThis book examines conventional time series in the context of stationary data prior to a discussion of cointegration, with a focus on multivariate models. The authors provide a detailed and extensive study of impulse responses and forecasting in the stationary and non-stationary context, considering small sample correction, volatility and the impact of different orders of integration. Models with expectations are considered along with alternate methods such as Singular Spectrum Analysis (SSA), the Kalman Filter and Structural Time Series, all in relation to cointegration. Using single equations methods to develop topics, and as examples of the notion of cointegration, Burke, Hunter, and Canepa provide direction and guidance to the now vast literature facing students and graduate economists.
Multivariate Quality Control: Theory and Applications (Quality and Reliability)
by Camil Fuchs Ron S. KenettProvides a theoretical foundation as well as practical tools for the analysis of multivariate data, using case studies and MINITAB computer macros to illustrate basic and advanced quality control methods. This work offers an approach to quality control that relies on statistical tolerance regions, and discusses computer graphic analysis highlightin
Multivariate Statistical Modeling in Engineering and Management
by Jhareswar MaitiThe book focuses on problem solving for practitioners and model building for academicians under multivariate situations. This book helps readers in understanding the issues, such as knowing variability, extracting patterns, building relationships, and making objective decisions. A large number of multivariate statistical models are covered in the book. The readers will learn how a practical problem can be converted to a statistical problem and how the statistical solution can be interpreted as a practical solution. Key features: • Links data generation process with statistical distributions in multivariate domain • Provides step by step procedure for estimating parameters of developed models • Provides blueprint for data driven decision making • Includes practical examples and case studies relevant for intended audiences The book will help everyone involved in data driven problem solving, modeling and decision making.
Multivariate Time Series Analysis
by Ruey S. TsayAn accessible guide to the multivariate time series tools used in numerous real-world applicationsMultivariate Time Series Analysis: With R and Financial Applications is the much anticipated sequel coming from one of the most influential and prominent experts on the topic of time series. Through a fundamental balance of theory and methodology, the book supplies readers with a comprehensible approach to financial econometric models and their applications to real-world empirical research.Differing from the traditional approach to multivariate time series, the book focuses on reader comprehension by emphasizing structural specification, which results in simplified parsimonious VAR MA modeling. Multivariate Time Series Analysis: With R and Financial Applications utilizes the freely available R software package to explore complex data and illustrate related computation and analyses. Featuring the techniques and methodology of multivariate linear time series, stationary VAR models, VAR MA time series and models, unitroot process, factor models, and factor-augmented VAR models, the book includes:* Over 300 examples and exercises to reinforce the presented content* User-friendly R subroutines and research presented throughout to demonstrate modern applications* Numerous datasets and subroutines to provide readers with a deeper understanding of the materialMultivariate Time Series Analysis is an ideal textbook for graduate-level courses on time series and quantitative finance and upper-undergraduate level statistics courses in time series. The book is also an indispensable reference for researchers and practitioners in business, finance, and econometrics.
Mumbai / Bombay: Majoritarian Neoliberalism, Informality, Resistance, and Wellbeing (Cities and the Urban Imperative)
by Sujata Patel D. Parthasarathy George JoseMumbai/Bombay is a quintessential urban expression which represents the questions and puzzles related to Indian urbanity. This book traces the various ways through which majoritarianism and neoliberal capitalist accumulation has reorganised Bombay or Mumbai in India. The book assesses Mumbai’s present trajectories and processes as being embedded in its recent past. It looks at these changes by exploring work and labour; health and education; spatial planning and infrastructural development; politics and identity; and shows how financialisation, land speculation, deregulation and informality has impacted the city’s culture and everyday living. The contributors to this volume analyse the consequences of these changes for women and men across ages, as they live their material and cultural lives; evaluate the role of changing nature of work, urban infrastructure and planning; determine its outcome for public health and education; and take a measure of its manifestation in the field of arts and culture. The volume explores the processes that reorient these changes, the socio-spatial and political implications of these on the inhabitants of the city, and the resistance and response to marginalisation. This interdisciplinary volume will interest students and researchers of economics, sociology, anthropology, political science, public policy and urban studies. It will also be useful to urban practitioners, planners, bureaucrats, activists and general readers.
Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home
by Vicki BroadbentChosen by the Independent as one of the 10 best business books written by women'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy'Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition' Marie Claire 'If ever there is a person who has shown just how successful you can be online whilst also being an amazing parent it is Vicki. Read, learn and follow. A brilliant book from an inspirational mother'. Natasha Courtenay-Smith, author of The Million Dollar BlogIn Mumboss, Vicki Psarias, founder of HonestMum.com, shares her #mumboss manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family, to regaining your confidence after having a baby and battling imposter syndrome.An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle. Mumboss is full of practical advice, tips and tricks to help fellow #mumbosses build their own business or return to work, while creating a personal brand and learning how to market yourself.Vicki's funny, fresh approach to life and work as a mum has brought her a loyal fanbase and a brilliantly successful business: her blog Honest Mum is one of the UK's most popular parenting and lifestyle sites, and the blog combined with Vicki's social channels has an average monthly reach of 3 million. A Lean In for the blogging and vlogging generation, Mumboss is an essential book for all parents, whether they are returning to work or looking to start a new career, as well as anyone looking to build their brand or business online.'A must-read for the modern Mum; particularly one who has aspirations to build her own business. I wish I had been able to read it three years ago!' Katie Massie-Taylor, Co-Founder, Mush
Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home
by Vicki BroadbentChosen by the Independent as one of the 10 best business books written by women'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy'Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition' Marie Claire 'If ever there is a person who has shown just how successful you can be online whilst also being an amazing parent it is Vicki. Read, learn and follow. A brilliant book from an inspirational mother'. Natasha Courtenay-Smith, author of The Million Dollar BlogIn Mumboss, Vicki Psarias, founder of HonestMum.com, shares her #mumboss manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family, to regaining your confidence after having a baby and battling imposter syndrome.An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle. Mumboss is full of practical advice, tips and tricks to help fellow #mumbosses build their own business or return to work, while creating a personal brand and learning how to market yourself.Vicki's funny, fresh approach to life and work as a mum has brought her a loyal fanbase and a brilliantly successful business: her blog Honest Mum is one of the UK's most popular parenting and lifestyle sites, and the blog combined with Vicki's social channels has an average monthly reach of 3 million. A Lean In for the blogging and vlogging generation, Mumboss is an essential book for all parents, whether they are returning to work or looking to start a new career, as well as anyone looking to build their brand or business online.'A must-read for the modern Mum; particularly one who has aspirations to build her own business. I wish I had been able to read it three years ago!' Katie Massie-Taylor, Co-Founder, Mush
Mumboss: The Honest Mum's Guide to Surviving and Thriving at Work and at Home
by Vicki PsariasChosen by the Independent as one of the 10 best business books written by women'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy'Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition' Marie Claire 'If ever there is a person who has shown just how successful you can be online whilst also being an amazing parent it is Vicki. Read, learn and follow. A brilliant book from an inspirational mother'. Natasha Courtenay-Smith, author of The Million Dollar BlogIn Mumboss, Vicki Psarias, founder of HonestMum.com, shares her #mumboss manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family, to regaining your confidence after having a baby and battling imposter syndrome.An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle. Mumboss is full of practical advice, tips and tricks to help fellow #mumbosses build their own business or return to work, while creating a personal brand and learning how to market yourself.Vicki's funny, fresh approach to life and work as a mum has brought her a loyal fanbase and a brilliantly successful business: her blog Honest Mum is one of the UK's most popular parenting and lifestyle sites, and the blog combined with Vicki's social channels has an average monthly reach of 3 million. A Lean In for the blogging and vlogging generation, Mumboss is an essential book for all parents, whether they are returning to work or looking to start a new career, as well as anyone looking to build their brand or business online.'A must-read for the modern Mum; particularly one who has aspirations to build her own business. I wish I had been able to read it three years ago!' Katie Massie-Taylor, Co-Founder, Mush
Mumias Sugar Company Limited: A Success Story
by Ray A. Goldberg Janet ShanerMumias Sugar Co. Ltd.: A Success Story by Ray A. Goldberg