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Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives
by Phil Harris Camille P. SchusterThrough Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.
Newfield Energy
by Wei Wang William E. FruhanIn September 2013, Miles Griffin, CEO and chairman of the board of Newfield Energy, prepares to present financial proposals to the board of directors for approval. Newfield (based in Houston, Texas) was a large independent energy company primarily engaged in the exploration, development, and production of crude oil, natural gas, and natural gas liquids. It had experienced declines in earnings and cash flows in recent years because of the decline of natural gas prices and asset write-downs. The proposals to the board, prepared by the CFO, included (1) a press release outlining that the company was planning to divest several natural gas projects immediately, probably at significant book losses; (2) a significant reduction of common stock dividends; and (3) an exchange offer under which the company would exchange up to 20% of its common stocks into newly issued preferred stocks. Griffin was concerned that the breadth and complexity of the proposals might cause investors to worry. This case is ideal for use in first- or second-year MBA courses in corporate finance or capital markets or in a finance course for advanced undergraduates.
Newman's Own, Inc.
by James E. AustinDescribes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89 million to charities. It faces major competitive and organizational challenges. Includes color exhibits.
News Corp.
by Bharat N. Anand Kate AtteaIn 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S. direct broadcast satellite provider, in what many observers had considered would be a "transforming acquisition." After 20 months of trying to do so, and the recent competitive offer from Echostar, Rupert Murdoch, chairman and CEO of News Corp., withdrew the company's bid for DirecTV. This case describes how Murdoch has created a global empire from a single newspaper in Australia. News' major assets include its newspaper businesses, film and television production, satellite broadcasting, television channels, and book and magazine publishing. Also describes News' distinctive operating style and Murdoch's role in shaping the corporate culture. News Corp. must now confront three sets of questions. First, how important is it for News Corp. to establish a distribution presence in the United States, and should it pursue a different approach? Second, how should it tackle the deteriorating economics of two of its core businesses: newspapers and network television? Third, what will be the impact of recent repeals of cross-ownership restrictions in the media industry on News Corp.'s competitive position vis-a-vis other major conglomerates?
News Issues in Islamic Finance and Economics: Progress and Challenges
by Abbas Mirakhor Zamir Iqbal Hossein AskariNew Issues in Islamic Finance & Economics: Progress and Challenges provides a review of the main issues and challenges facing Islamic finance. The application of Islamic finance is currently limited to banking. This book starts with an overview of the factors and motives behind the development of Islamic finance. A critical review of issues facing the industry is provided followed by a detailed analysis of areas where further attention is required. The book offers some original thinking on issues pertaining to governance, institutions, public finance and economic development within an Islamic financial system.
News Media Innovation Reconsidered: Ethics and Values in a Creative Reconstruction of Journalism
by María Luengo Susana Herrera-DamasA guide to journalistic ethics for today’s digital technologies With contributions from an international panel of experts on the topic, News Media Innovation Reconsidered offers a guide for the revitalizing of the ethical and civil ideals of journalism. The authors discuss how to energize journalistic practices and products and explore how to harness the power of digital technological innovations such as immersive journalism, the automatization and personalization of news, newsgames, and artificial-intelligence news production. The book presents an innovative framework of “creative reconstruction” and reviews new journalistic concepts, models, initiatives, and practices that clearly demonstrate professional ethics that embrace truth seeking, transparency, fact checking, and accuracy, and other ethical considerations. While the contributors represent numerous countries, many of examples are drawn from the Spanish-speaking media and can serve as models for an international audience. This important book: Explores the impact on the news media from mobile-first, virtual reality, and artificial intelligence-driven platforms Examines the challenges of maintaining journalistic ethics in today’s digital world Demonstrates how to use technology to expose readers to news outside their comfort zones Provides information for discerning truth from fake news Written for researchers, students in journalism and communication programs, New Media Innovation Reconsidered offers a much-needed guide for recreating journalistic ethics in our digital age.
News and Civil Society: The Contested Space of Civil Society in UK Media
by Jen BirksCivil Society has not been more relevant as a concept and a practice since the fall of communism in Eastern Europe. Global events from Tahir Square to Wall St have brought a new relevance and urgency to questions about the boundaries of legitimate dissent and public order policing, the meaning of tolerance in the context of conflicting rights claims, and how we can agree on the shared values of the ’good society’. This timely book examines the representation of civil society in news media, exploring the popular understanding of this contested space in relation to conflicting legitimating frames: as the neo-liberal Big Society, activist political participation, or postmodern apolitical tolerance. With close reference to prominent news stories, including the UK state visit of Pope Benedict XVI, anti-austerity protests and industrial action, police infiltration of the environmental movement, and the Occupy camp at St Paul’s Cathedral in London, News and Civil Society scrutinises different facets of contemporary civil society, civility and civic virtue. A cross-disciplinary engagement with questions of national identity and pluralism, civil liberties and dissent, power and accountability, this book will appeal to those with interests in media, journalism, sociology, citizenship and political studies.
News and Exchange Rate Dynamics
by Massimo Tivegna'News and Exchange Rate Dynamics' proposes an innovative taxonomy of news affecting exchange rates. It establishes a metrics for the impact on exchange rates movements. In doing so it provides the first results of an ongoing research activity on the economic, financial and non-financial determinants of infra daily fluctuations of exchange rates, whose ultimate goal is to explain the formation of market sentiment on one particular currency and the way it changes over time in response to the accumulation of new information. The authors provide a detailed description of the selection criteria of the news and how it impacts exchange rates.
News, Inc.: Brand and Advocacy Journalism Across Media (Routledge Focus on Journalism Studies)
by David O. DowlingTaking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google’s “Beyond the Map” to sponsored multimedia features, videos, and podcasts made by news- and non-governmental organizations. Focusing on cases in North America and Europe, Dowling traces the origins of brand journalism and addresses key debates and disruptions brought about by the widespread adoption of the reportorial role by non-profits and corporations. These include journalistic concerns around threats to independence and impartiality and the commodification of reportorial integrity, as well as the reverse perspective in terms of the advertising industry’s adjustment to consumer ad avoidance. This project aims to situate these media products, industrially and culturally, in the context of competition for market share in the digital publishing industry. Ultimately, the study determines how the popularity of branded news content depends on the adaptability of corporate brands in spaces not typically associated with advertising and, in some cases, not yet discovered by competitors.News, Inc. is recommended reading for advanced students and researchers in fields including Digital Journalism, Public Relations, and Marketing Communications.
News, Media, and Communication in a Polarized World: A Spanish perspective (SpringerBriefs in Political Science)
by Guillermo López-García Dolors Palau-SampioThis Open Access book provides an in-depth analysis of the role held by media and journalists in a fragmented and polarized communication ecosystem that faces the uncertainty of major challenges, such as the impact of the disintermediation process, the pressure of simultaneous over- and disinformation forces, and labor precariousness. It discusses these challenges in the context of business model crises and the loss of journalistic quality. Following an interdisciplinary approach, the book further explores the interaction between communication and political and social change processes, their implications, and their consequences in a hybrid media context. The book examines the loss of credibility of traditional media and democratic institutions and discusses how trust can be restored. While doing so, it appeals to the innate link between journalism and democracy, based on the public&’s trust in the capacity of the media to provide quality content that allows citizens to make informed decisions. As the rise of disinformation presents an incredible challenge for conventional media, due to their position of extreme vulnerability, the book finally analyzes how media and professional journalists, who have traditionally held the responsibility of providing quality information, have to address these issues, while facing the disintegration of former business models and social credibility. This book will appeal to students, scholars, and researchers of political communication, journalism, political science, and related fields, as well as policy-makers and professionals interested in a better understanding of the role of media and journalists in contemporary political and social change processes.
Newsjacking
by David Meerman ScottIN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The rules have changed. The traditional PR model--sticking closely to a preset script and campaign timeline--no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field--literally anyone can newsjack--but, that new level favors players who are observant, quick to react, and skilled at communicating. It's a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.Newsjacking will provide you with:Tools that you can use to monitor the newsCase studies and examples that demonstrate how to strike at the right timeInformation on how to make your content available online for journalists to findThe potential risks of newsjackingKeys to developing the real-time mindset required to succeed with the strategies presented in the bookNewsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
Newsletters and Press Releases: Bullet Guides
by Brian SalterOpen this book and you will - Get people's attention - Write compelling copy - Make an impact in the media - Keep your customers coming back
Newsletters and Press Releases: Bullet Guides
by Brian SalterOpen this book and you will- Get people's attention- Write compelling copy- Make an impact in the media- Keep your customers coming back
Newsonomics: Twelve New Trends That Will Shape the News You Get
by Ken DoctorThe New NewsReports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade. A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting, Newsonomics provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. Newsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.
Newsonomics: Twelve New Trends that Will Shape the News You Get
by Ken DoctorThe New News: Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future. The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade. A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a colorful assortment of emerging news players, from Boston to San Diego, are rewriting the rules of city reporting, Newsonomics provides a new sense of the news we'll get on paper, on screen, on the phone, by blog, by podcast, and via Facebook and Twitter. It also offers a new way to understand the why and how of the changes, and where the Googles, Yahoos and Microsofts fit in. Newsonomics pays special attention to media and journalism students in a chapter on the back-to-the-future skills they'll need, while marketing professionals get their own view of what the changes mean to them.
Newspapermen: Hugh Cudlipp, Cecil Harmsworth King and the Glory Days of Fleet Street
by Ruth Dudley EdwardsThey were 'Cudlipp' and 'Mr King' when they met in 1935. At 21, gregarious, extrovert and irreverent Hugh Cudlipp had many years of journalistic experience: at 34, shy, introspective and solemn Cecil Harmsworth King, haunted by the ghost of Uncle Alfred, Lord Northcliffe, the great press magnate, and bitter towards Uncle Harold, Lord Rothermere of the Daily Mail, was fighting his way up in the family business. Opposites in most respects, they were complementary in talents and had in common a deep concern for the underdog. Cudlipp, the journalistic genius, and King, the formidable intellect, were to become, in Cudlipp's words, 'the Barnum and Bailey' of Fleet Street. Together, on the foundation of the populist Daily Mirror, they created the biggest publishing empire in the world. Yet their relationship foundered sensationally in 1968, when - as King tried to topple the Prime Minister - Cudlipp toppled King. Through the story of two extraordinary men, Ruth Dudley Edwards gives us a riveting portrait of Fleet Street in its heyday.
Newsprint Industry
by Ramon Casadesus-Masanell Nabil Al-Najjar James PykeDescribes the 1990s consolidation on the newsprint industry. Questions whether consolidation will ever deliver on its promise. Whereas some industry observers maintain that the effects of consolidation are already visible, others argue that further consolidation is necessary. Others, however, claim that because newsprint is a commodity and firms compete on the basis of price, consolidation will not restore industry profitability. Data to build individual firm and industry supply curves for 2001 is available upon further request. Illustrates the transition from a perfectly competitive industry (demand and supply) to oligopolistic competition (Porter's five forces). To obtain further exhibits, please contact HBSP customer service for more information.
Newsroom-Classroom Hybrids at Universities: Student Labor and the Journalism Crisis (Routledge Research in Journalism)
by Gunhild Ring OlsenThis book investigates the success of U.S. nonprofit university centers, where students work alongside investigative reporters, from a professional and educational perspective. Drawing on a detailed investigation of four of the most prominent and renowned centers in the U.S. – the IRP Berkeley (UC Berkeley), the Stabile Center (Columbia University), the Workshop (American University), and the New England CIR (Boston University) – the newsroom role and the classroom role of university nonprofits is examined. Finding the description of a win-win situation – where overstretched newsrooms get extra resources; while students learn from the best – an oversimplification, the author explores learning outcomes, student experiences, financial benefits, and quality of the student output. Offering an in-depth analysis of the characteristics, challenges and benefits of different forms of journalistic cooperation, this book will be a useful resource to scholars, students and practitioners of journalism, journalism education, and media practice.
Newtonian Microeconomics
by Matti EstolaPresenting the dynamic laws of economic quantities, this book tackles one of the core difficulties of current economic theory: that of transforming abstract equations of equilibrium into precise dynamic rules. The theoretical framework of neoclassical micro theory has historically prohibited its development into a quantitative science. Estola identifies the main weaknesses of this framework as follows: 1) Static optimization does not allow for the modelling of time-dependent production and consumption flows; 2) The assumption of optimal behaviours forecloses any understanding of changes in economic quantities, as none will change its optimal behaviour. The author of this title assumes that economic units tend to better their situation where possible. The book demonstrates how this approach leads to an analogous framework in economics to the Newtonian framework in physics. The 'forces' acting upon economic quantities, which either cause adjustment toward an equilibrium state or keep the system in motion with time, are defined such that the neoclassical framework corresponds to a 'zero-force' situation. Introducing a system of measurement units for economic phenomena, Estola applies this throughout, and thereby illuminates a way for microeconomics to meet the minimum requirements of quantitative analysis.
Newtonian Nonlinear Dynamics for Complex Linear and Optimization Problems
by Salvador Jimenez Luis VázquezNewtonian Nonlinear Dynamics for Complex Linear and Optimization Problems explores how Newton's equation for the motion of one particle in classical mechanics combined with finite difference methods allows creation of a mechanical scenario to solve basic problems in linear algebra and programming. The authors present a novel, unified numerical and mechanical approach and an important analysis method of optimization.
Nexleaf Analytics: Saving the World Using the Internet of Things
by Frank NagleIn 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics helped protect the planet and preserve human life by reducing pollution via smarter cookstoves and enhancing the vaccine storage process to help ensure millions of individuals across the developing world received effective vaccines. They had recently decided to relentlessly focus on these two core areas in which they faced growing competition from for-profit companies (especially in the vaccine domain), but an opportunity had arisen to expand into the neonatal intensive care unit (NICU) space. Although there were some similarities with their existing technology, it would be a large undertaking for the resource-constrained organization. Should they stay focused on growing their vaccine refrigeration efforts to new countries, partner with fridge manufacturers to vertically integrate their offerings, or jump head first into the NICU field which had numerous existing players (none of whom offered what Nexleaf could). Further, as a not-for-profit, should they open source their core intellectual property in the vaccine space in an attempt to become a keystone player for the entire ecosystem, increasing their ability to achieve their mission?
Next Chapter in Mobility: Technische und betriebswirtschaftliche Aspekte
by Heike ProffBeim 15. Wissenschaftsforum Mobilität in Duisburg wurde im Mai 2023 über das nächste Kapitel in der Mobilität diskutiert. Der Tagungsband präsentiert dazu Beiträge des Wissenschaftsforums an den Schnittstellen der betriebswirtschaftlichen und ingenieurwissenschaftlichen Forschung und zeigt Möglichkeiten auf, wie Unternehmen und Institutionen Mobilität in Zukunft bedarfsgerecht, ökologisch nachhaltig und ökonomisch rentabel anbieten können.
Next Gen PhD
by Melanie V. SincheAn upper-level degree is a prized asset in the eyes of many employers, and nonfaculty careers once considered Plan B are now preferred by the majority of science degree holders. Melanie Sinche profiles science PhDs across a wide range of disciplines who share proven strategies for landing a rewarding occupation inside or outside the university.