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Nipissing: Historic Waterway, Wilderness Playground
by Françoise Noël2016 Louise de Kiriline Lawrence Award — Shortlisted 2015 Speaker's Book Award — Shortlisted Explore the history of tourism in the Nipissing Passageway, from Mattawa to Georgian Bay, beginning with Champlain’s voyage in 1615. In the nineteenth century, while the hope of building a Georgian Bay Ship Canal remained elusive, promotional efforts were made by the railways to market the area as a “sportsman’s paradise.” In the early twentieth century, Ontario began to build roads to lure American motorists to the area. In Nipissing, Françoise Noël demonstrates how these efforts led to the early appearance of cottagers in the French River area and the rise of local outfitters. Places of interest include Quintland, named for the famed Dionne Quintuplets, which was seen as a “pilgrimage” site and saw resort expansion through to the post-war recovery. A look at the Nipissing area today reveals that, for many, it remains a wilderness playground.
Nippon Steel Corporation
by Srikant M. Datar Akiko KannoNippon Steel Corporation, the largest Japanese steel producer and second largest in the world faces challenges in pursuing strategy to become a true global player. Nippon Steel had long been the top Japanese company, however the emergence of a global player, Arcelor-Mittal, prompted globalization of the steel industry. The company feels the urgent need to also globalize the company by not just increasing overseas production but also making necessary changes to the company structure.
Nirvana Vihar Rehabilitation Homes
by Shawn Cole Andreas Rotenberg Thomas van den AarssenKumar Builders KUL was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70-acres of prime real estate in downtown Pune, India. The Nirvana Hills development also involved working with the Slum Redevelopment Authority to relocate and build on the site homes in towers for at least 20,000 slum dwellers and restoring much of the site to green space. At the request of Chairman Lalitkumar Jain, KUL's project team had assembled to discuss planning for Phase II, a massive mixed-use scheme of more than 7.2 million square feet of market rate residential and commercial development. Kruti Jain, the 28 year old daughter of Lalitkumar and CEO of KUL, and her team must weigh many decisions including the appropriate mix of uses for Phase II, determine the proper phasing, assess a potential partnership, and manage relationships with the slum community benefitting from the development.
Nissan Motor Co.
by Thomas R. Piper Jeremy CottSenior executives of Nissan and Renault are considering a major investment in Nissan by Renault. An important consideration is whether a major restructuring of Nissan's operations will be possible, given the value placed on lifetime employment and the impact on communities. Also of concern is the likely decrease in commitment to restructure once the equity investment has been made.
Nissan Motor Co. Ltd.--2002
by Michael Y. Yoshino Masako EgawaCarlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series of major challenges in the global marketplace.
Nissan Motor Co. Ltd.: Target Costing System
by Robin CooperDescribes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle contribution study, Nissan conducts an exhaustive analysis of component costs to determine whether a new model can be profitably manufactured. Cost reduction measures are then pursued both internally and with suppliers to ensure that the model can be produced to the target cost. The target costing system is central to Nissan's continued competitiveness in the fiercely contested Japanese automobile market.
Nissan and the Automotive Industry in Post-Brexit Europe
by Kerry Herman Juan Alcacer Jessica GoverCase
Nissan's Response to the COVID-19 Pandemic
by Ananth Raman William Schmidt Ann B. WinslowIn January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan's Business Continuity Plan (BCP) had been key to the resilience of Nissan's supply chain. It had enabled Nissan to recover from past supply chain disruptions, mainly natural disasters, sooner than its competitors. This case describes the BCP, within the context of Nissan's production methods, organizational principles and current financial position. It relates how Gupta managed the rapidly-evolving restrictions that the coronavirus pandemic required as it spread from China to other countries where Nissan's assembly plants and suppliers were located. Based on his experience with the COVID-19 pandemic, Gupta considers how to improve the BCP. This case also covers a specific situation in India, where Nissan had to quickly find an alternate supplier for a unit of dashboard gauges. The team in India developed four options that can be evaluated by students.
Nivea (A)
by Karim R. Lakhani Greta Friar Johann Fuller Volker BilgramThe case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand Nivea, has a rigorous R&D process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but can the company justify a launch based on this new model of research?
Nivea (B)
by Karim R. Lakhani Greta Friar Johann Fuller Volker BilgramThis supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success of the product informed thinking by leaders in R&D for the future.
No Apocalypse, No Integration: Modernism and Postmodernism in Latin America
by Martín HopenhaynWinner of the Premio Iberoamericano Book Award in 1997 (Spanish Edition) What form does the crisis of modernity take in Latin America when societies are politically demobilized and there is no revolutionary agenda in sight? How does postmodern criticism reflect on enlightenment and utopia in a region marked by incomplete modernization, new waves of privatization, great masses of excluded peoples, and profound sociocultural heterogeneity? In No Apocalypse, No Integration Martín Hopenhayn examines the social and philosophical implications of the triumph of neoliberalism and the collapse of leftist and state-sponsored social planning in Latin America. With the failure of utopian movements that promised social change, the rupture of the link between the production of knowledge and practical intervention, and the defeat of modernization and development policy established after World War II, Latin American intellectuals and militants have been left at an impasse without a vital program of action. Hopenhayn analyzes these crises from a theoretical perspective and calls upon Latin American intellectuals to reevaluate their objects of study, their political reality, and their society's cultural production, as well as to seek within their own history the elements for a new collective discourse. Challenging the notion that strict adherence to a single paradigm of action can rescue intellectual and cultural movements, Hopenhayn advocates a course of epistemological pluralism, arguing that such an approach values respect for difference and for cultural and theoretical diversity and heterodoxy. This essay collection will appeal to readers of sociology, public policy, philosophy, cultural theory, and Latin American history and culture, as well as to those with an interest in Latin America's current transition.
No Apology: The Case for American Greatness
by Mitt RomneyRecent presidential candidate and Massachusetts governor Romney charts a dramatic new course to confront the most critical issues facing America.
No B.S. Business Success In The New Economy
by Dan S. KennedyInternationally recognized "millionaire-maker" Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy's advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently--earning themselves more money than they ever imagined possible! Kennedy covers: * The key decision required for success by The New Economy * The #1 Demand of New Economy Customers and how to meet it * Four power-positioning strategies for extreme marketplace advantage * Six mandatory entrepreneurial competencies for The New Economy * What The New Economy punishes most viciously and rewards most generously * How to avoid destruction by and instead profit from the "No Boundaries" New Economy * And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.
No B.S. Direct Marketing
by Dan S. KennedyKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy-delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
No B.S. Grassroots Marketing
by Dan S. Kennedy Jeff SlutskyMillionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset-their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to "advertise when you need more customers" and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features Presents a marketing approach specifically engineered for small (local) businesses Reveals 9 No B.S. inconvenient truths and how to implement them Illustrates concepts with examples from practicing business owners From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies Identifies what's wrong with traditional and new media advertising Offers methodology to break free from ingrained tendencies and copycat marketing
No B.S. Guide to Brand-Building by Direct Response
by Dan S. Kennedy Jim Cavale Forrest WaldenEntrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.
No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
by Dan S. Kennedy Kim Walsh-PhillipsTo avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes” and "shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are--another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B. S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: *How to stop being a wimp and make the switch from a passive content presence into an active conversion tool *How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) *Creating raving fans that create introductions to their networks *How to move cold social media traffic into customers *The role of paid media and how to leverage social media advertising to drive sales
No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
by Dan S. KennedyFor the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy Shaun BuckFACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to: Apply the #1 best retention strategy (hint: it's exclusive) Catch customers before they leave you Grow each customer's value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people's events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
No B.S. Marketing To the Affluent
by Dan S. KennedyHere it is: no warm 'n fuzzies-just hard-core strategies from real world trenches...for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF "MEMBERSHIP": applied to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
No B.S. Marketing to the Affluent
by Dan S. Kennedy Nick NantonEntrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra-affluent, affluent, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer-Kennedy Insider's CircleTM clients. This revised edition in the popular No B.S. series is the fastest and surest path to successfully reposition businesses, products, and services to attract customers who don't consider price as a determining factor for purchases.Topics covered include: marketing strategies that attract the 20 percent of the U.S. population that holds 70 percent of the affluence; the three chief wants of affluent boomers: life made easy, time saved, not being ripped off; how to tap into the boom in affluent boomers' spending and investing; implementing the ten emotional buy triggers the affluent buyer finds irresistible; developing a high-level, sophisticated positioning and marketing strategy that attracts the one in five households with the highest concentration of discretionary spending power; using direct mailing lists; using the power-language of membership to transform any product and service from ordinary to extraordinary; and increasing referrals with deliberate word-of-mouth marketing.
No B.S. Price Strategy
by Dan S. KennedyMillionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Kennedy and Marrs disclose little-known revelations about the power of pricing including: the 9 ultimate price and fee failures the trick behind discounting without devaluing the 5 price-related propositions to be concerned with the million-dollar secret behind "FREE" how to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions
No B.S. Ruthless Management of People and Profits
by Dan S. KennedyHere it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches...the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is...(fix this before it's too late!) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the master-all others servants Mice at play, and how to get compliance when the cat's away Finding the magic "GE-Spot" for your particular business' greatest success with its customers Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell Managing the sales process-the biggest instant improvement (more $ now!)
No B.S. Sales Success In The New Economy
by Dan S. KennedyIn The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For All-and why you must Put the awesome power of TAKEAWAY SELLING to work-in any environment If you're in a commodity business, get out!-how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeople-beware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any "No" How to CREATE TRUST (FAST) in the trust-damaged, post-recession world
No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, and Make Tons of Money Guide
by Dan KennedySales Advice Not Swiped From Other Books! This book is about getting rich by becoming far better at the selling process than your competitors.