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O que os números escondem: 10 regras para aprender a decifrar informação e compreender melhor o mundo
by Tim HarfordOS NÚMEROS, QUANDO USADOS PELAS PESSOAS CERTAS, TÊM O PODER DE MUDAR O MUNDO. NOVO LIVRO DO AUTOR DO BESTSELLER O ECONOMISTA DISFARÇADO, TIM HARFORD, O QUE OS NÚMEROS ESCONDEM 10 regras para aprender a decifrar informação e compreender melhor o mundo «Um livro brilhante que nos ensina a ser cépticos sem sermos cínicos.» Professor Hetan Shah British Academy E se alguém lhe dissesse que existe uma ferramenta que lhe permitiria ver o invisivel? Poderia usá-la quando lê as notícias, para distinguir o que é importante do que é acessório, servir-se dela para perceber o seu lugar no mundo e na História, entender de onde viemos e para onde poderemos estar a caminhar. Poderia até usá-la para ser um consumidor mais consciente, levar uma vida mais saudável, votar de forma mais crítica. Enfim, uma ferramenta que contribuísse para que fôssemos pessoas mais sábias e perspicazes. O mundo seria mais nítido, como se estivéssemos a usar um par de óculos com raios-X. E se alguém lhe dissesse que essa ferramenta é a estatística? As estatísticas são uma parte do nosso mundo e da nossa vida. Cruzamo-nos com elas nos jornais e nas redes sociais, usamo-las em conversas entre amigos e para argumentar uma posição sobre determinado tema. No entanto, nunca duvidámos da sua veracidade tanto quanto agora. A estatística não é nenhum jogo de espelhos ou uma ferramenta manipuladora e manipulável usada para nos atirar areia para os olhos acerca da realidade das coisas. Pelo contrário, ajuda-nos a ler a realidade com maior clareza. As estatísticas, as boas estatísticas, ajudam-nos a ver coisas acerca do mundo e de nós mesmos que não poderíamos ver de outra forma. Com o rigor e bom humor a que já nos habituou, Tim Harford entra sem medos no mundo dos números e traz para a narrativa as vidas de formidáveis personagens como o falsificador de arte que enganou os nazis, a stripper que se apaixonou pelo congressista mais famoso de Washington e outros detectives de dados famosos, como John Maynard Keynes, Daniel Kahneman e Florence Nightingale. Através de 10 simples regras, com uma regra de ouro adicional, O que os números escondem ajuda-nos a manter a necessária presença de espírito acerca de nós mesmos, um aguçado sentido crítico e um nível saudável de cepticismo acerca da forma como os números são produzidos e apresentados, pois só assim poderemos olhar à nossa volta e ver, com uma clareza inédita, como o mundo faz sentido. Os elogios da crítica: «Numa altura em que a verdade é posta em causa, este é um livro poderoso, convincente e indispensável.» Caroline Criado Perez «Só Tim Harford para fazer da estatística do quotidiano algo tão fascinante e divertido.» Bill Bryson «Uma leitura lúcida, perspicaz e fundamentada. Deveria ser leitura obrigatória para todos os políticos e jornalistas - embora todos retiremos deste livro enorme prazer pela forma como ilumina qualquer sombra de dúvida e dissipa a névoa da ilusão.» Stephen Fry «Sábio, humano e, acima de tudo, esclarecedor. Ninguém explica estatística e números tão bem quanto Tim Harford.» Matthew Syed «Um génio a contar histórias que iluminam o mundo em que vivemos.» Malcolm Gladwell «Num mundo onde nos preocupamos constantemente com informações falsas, Harford escreveu um livro brilhante que nos ensina a ser cépticos sem sermos cínicos e a compreender que as estatísticas não são assustadoras, antes um tesouro inestimável para compreender a nossa sociedade.» Professor Hetan Shah, director da British Academy
O seu Roteiro para Ter Êxito em Eventos para Escritores
by Gabriel Martimiano Pires Pavarti K. TylerO seu Roteiro para Ter Êxito em Eventos para Escritores por Pavarti K. Tyler Conecte-se com leitores de modo direto e os torne em fãs para a vida toda programando, organizando e planejando eventos sucedidos para escritores, esse livro vai ensiná-lo como fazer isso! Conecte-se com leitores de modo direto e os torne fãs para a vida toda programando, organizando e planejando eventos sucedidos para escritores, esse livro vai ensiná-lo como fazer isso! Você se sente confiante atrás do teclado, mas fica nervoso por ter que interagir com outros amantes de livros pessoalmente? Talvez você esteja tentando imaginar quais eventos vão ser melhores para suas forças naturais e oferecer um impacto duradouro nas vendas, talvez já tenha participado de muitos eventos presenciais, mas não tem nenhuma ideia do porquê que eles não funcionaram tão bem quanto você esperou. O seu Roteiro para Ter Êxito em Eventos para Escritores está aqui para lhe ajudar! Em apenas algumas horas, você vai aprender como criar oportunidades para encontrar seu público, aumentar a eficácia das vendas em papel em locais de compradores de livros frequentes e criar situações que vão atrair leitores para ler o seu livro! Você vai aprender como encontrar, programar e se preparar para uma variedade de eventos de escritores assim como aproveitar aqueles eventos para animar novos e possíveis leitores, com esse guia, você vai receber conselhos específicos e úteis para: · Programar eventos em livrarias · Colaborar com organizadores de eventos · Escolher os melhores festivais de livros para participar · Fazer o máximo autógrafosMaking the Most of Book Signings · Preparar o trecho perfeito · Criar uma exibição de livros atraente · Manter a calma durante a parte de perguntas e
O Óbvio
by Antonio Costa and M. Luz Couto Giuseppe Cardullo"O futuro de uma importante agência de publicidade passa pelo sucesso do seu projeto mais ousado e ambicioso, ao qual está vinculado não só o destino da empresa, mas também o dos homens que a tornaram grande e conhecida. Num clima de grande incerteza, todos são chamados a juntar as cabeças em torno do projeto, com comprometimento, tenacidade e algum sacrifício, abdicando até mesmo das merecidas férias de verão. Cria-se, assim, para o protagonista, a oportunidade de conhecer, depois de vários anos, um professor Sénior, seu mentor na adolescência. A idade e uma doença implacável misturaram memórias e experiências do envelhecido "parceiro de fugas", que volta a ser o professor crítico e sagaz, escapando das armadilhas da racionalidade e da lógica. Num jogo de papéis, onde muitas vezes os personagens são invertidos, os dois amigos analisam a sociedade moderna do ponto de vista económico, ambiental, social e político, com um olhar também para a maçonaria. É um romance sem um momento ou um lugar específico; não existe nem um nome nem uma cidade. Cruzam-se diferentes épocas e lugares, numa encruzilhada de experiências passadas e expectativas futuras. Os pequenos e frequentes sinais que passam despercebidos, não revelam ao protagonista a perceção real do que está a viver: somente ao final do verão, num momento de desespero lúcido, vai encontrar a consciência inesperada de ter vivido as visões de uma mente degradada!"
O'Habits: 40 Success Habits of Oprah Winfrey and the One Bad Habit She Needs to Stop!
by Warren CassellIf Oprah can do it, so can you! A roadmap to personal and professional success by following in the footsteps of the &“Queen of all Media.&” We all know Oprah as the most influential woman in America but do we really know the habits she employed to achieve such success? In O&’Habits: 40 Success Habits of Oprah Winfrey and the One Bad Habit She Needs to Stop!, Warren Cassell examines 40 habits that he explains catapulted Oprah to the top of the success mountain while referring to stories from and about Oprah. Whether you are a lawyer, teacher, entrepreneur, or salesman, you too can enjoy a level of success and happiness in business and in life once you adopt these habits. Warren also suggests that Oprah is bound to remain number one for the rest of her life provided that she shelves what he refers to as her one bad habit. In integrating the wisdom of Oprah with disciplines of business management, sales psychology, and personal achievement analysis, O&’Habits appeals to both the male and female reader.
O.M. Scott & Sons Co.
by John H. McarthurCompany has gone through a phase of uncontrolled expansion and is in a weakened financial condition.
O.M. Scott & Sons Co. Leveraged Buyout
by George P. Baker Toby Stuart Karen H. WruckDocuments the organizational changes that took place at O.M. Scott & Sons Co. in response to their leveraged buyout. Provides the opportunity for students to discuss the effects of high leverage on management decision making, and the differences between operating as a small subsidiary of a large conglomerate and as a free-standing company. Focuses on the role of the LBO sponsor in the management of the company, the role of restrictive debt covenants, and the effect of changes in the compensation system at the company.
OAuth 2.0 Identity and Access Management Patterns
by Martin SpasovskiThis is a practical and fast-paced guide that gives you all the information you need to start implementing secure OAuth 2.0 implementations in your web applications.OAuth 2.0 Identity and Access Management Patterns is intended for software developers, software architects, and enthusiasts working with the OAuth 2.0 framework. In order to learn and understand the OAuth 2.0 grant flow, it is assumed that you have some basic knowledge of HTTP communication. For the practical examples, basic knowledge of HTML templating, programming languages, and executing commands in the command line terminal is assumed.
OBQ! The Question Behind the Question: Practicing Personal Accountability in Business and in Life
by John G. MillerThe covers the subject of personal accountability, with a surprisingly questions that we ask ourselves. For example, "why is this happening again?" "Who is responsible," and "When will this improve?" which determines our emotional response to the difficult situations that life presents.
OCA Oracle Database 11g Database Administration I: A Real-World Certification Guide
by Steve RiesDeveloped as a practical book, "Oracle Database 11g Administration I Certification Guide" will show you all you need to know to effectively excel at being an Oracle DBA, for both examinations and the real world. This book is for anyone who needs the essential skills to become an Oracle DBA, pass the Oracle Database Administration I exam, and use those skills in the real world to manage secure, high performance, and highly available Oracle databases.
OCP Group
by Natalie Kindred Forest Reinhardt Alpana Thapar Kristin E. FabbeCase: Professors Kristin Fabbe and Forest Reinhardt, Agribusiness Senior Researcher Natalie Kindred, and Assistant Director Alpana Thapar (Middle East and North Africa Region) prepared this case. The company facts were reviewed and approved before publication by a company designate. Funding for the development of this case was provided by Harvard Business School and not by the company. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.
OCP Group
by Natalie Kindred Forest L. Reinhardt Alpana Thapar Kristin E. FabbeThis case explores the strategy of OCP Group, the 95%-state-owned Moroccan firm charged with managing the North African country's vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and Morocco had about 75% of known worldwide reserves. In 2017, under the leadership of Dr. Mostafa Terrab, OCP was halfway through a $20 billion industrial transformation program aimed at increasing its industrial capacity, improving cost efficiencies, and boosting long-term competitiveness. The program involved moving OCP beyond mining and exporting raw phosphate rock-its traditional focus, which it performed at a relatively low cost-towards greater production of phosphoric acid and finished fertilizer products. In the next phase of the program, OCP planned to ramp up its focus on fertilizer production, especially for markets in Africa, where fertilizer historically was underutilized. Terrab and his team saw an opportunity to nurture and meet fertilizer demand by creating products tailored to the needs of African farmers. This case provides background on Morocco, the fertilizer industry, and OCP Group's past, current, and envisioned strategy and operations. With this context, students are invited to consider how aggressively OCP Group should pursue downstream integration (and specifically its Africa strategy), as well as how OCP can best leverage its competitive advantages and utilize Morocco's phosphate reserves to its-and Morocco's-benefit.
OCR A Level Economics (4th edition)
by Peter SmithWith its closely aligned content and structure, this textbook will equip your students for the refreshed OCR A-level and AS Economics specifications.- All new practice questions at the end of each chapter, featuring multiple choice, stimulus and essay questions- New knowledge check question feature, testing student understanding throughout- New case studies, facts and figures and practical exercises reflecting recent economic developments- Charts and graphs to give students a strong grounding in economic theory and strengthen their skills in applying those concepts at A-level- Manageable learning objectives matched to the specification and summaries of the key findings at the end to encourage students to take control of their studyWe are seeking endorsement from OCR for the Student Textbook and Student eTextbook.
OCR A Level Economics (4th edition)
by Peter SmithWith its closely aligned content and structure, this textbook will equip your students for the refreshed OCR A-level and AS Economics specifications.- All new practice questions at the end of each chapter, featuring multiple choice, stimulus and essay questions- New knowledge check question feature, testing student understanding throughout- New case studies, facts and figures and practical exercises reflecting recent economic developments- Charts and graphs to give students a strong grounding in economic theory and strengthen their skills in applying those concepts at A-level- Manageable learning objectives matched to the specification and summaries of the key findings at the end to encourage students to take control of their studyWe are seeking endorsement from OCR for the Student Textbook and Student eTextbook.
OCR A Level Economics Book 1
by Peter SmithExam Board: OCRLevel: A-levelSubject: EconomicsFirst Teaching: September 2015First Exam: June 2016This textbook has been produced in collaboration with OCR for use with the new 2015 OCR Economics specification, giving you up-to-date material that supports your teaching. This book will enable students to- Develop subject knowledge, with topic-by-topic insight and advice from Peter Smith, a professorial fellow in: Economics and editor of Economic Review- Demonstrate awareness of current issues in economics and build analytical and evaluative skills with new case studies- Build their quantitative skills with worked examples - Accurately explain key economic concepts and issues by learning the key terms throughout the text and in the end of section glossaries- Prepare for exams with practice questions and activities throughout the bookContentsIntroductionSection 1 - Microeconomics- Part 1 Scarcity and choice--Chapter 1: Introducing economics- Part 2 How competitive markets work--Chapter 2: The coordination problem--Chapter 3: The nature of demand--Chapter 4: The nature of supply--Chapter 5: Market equilibrium and the price system--Chapter 6: Prices and resource allocation-Part 3 Market failure and government intervention--Chapter 7: Market failure and externalities--Chapter 8: Other forms of market failure--Chapter 9: Government intervention and government failureMicroeconomics key termsMicroeconomics practice questionsSection 2 - Macroeconomics- Part 4 Economic policy objectives and indicators of macroeconomic performance--Chapter 10: Macroeconomic performance: inflation--Chapter 11: Macroeconomic performance: employment and unemployment--Chapter 12: Measuring economic performance: economic growth- Part 5 Aggregate demand and aggregate supply--Chapter 13: Aggregate demand--Chapter 14: Aggregate supply and macroeconomic equilibrium- Part 6 The application of policy instruments--Chapter 15: Macroeconomic policy instruments- Part 7 The global context--Chapter 16: International trade--Chapter 17: The balance of payments and the exchange rateMacroeconomics key termsMacroeconomics practice questionsIndex
OCR A Level Economics Book 2
by Peter SmithExam Board: OCRLevel: A-levelSubject: EconomicsFirst Teaching: September 2015First Exam: June 2017This textbook has been fully revised for use with the new 2015 OCR Economics specification, giving you up-to-date material that supports your teaching. This book will enable students to:- Develop subject knowledge, with topic-by-topic insight and advice from Peter Smith, a senior lecturer in Economics and editor of Economic Review- Demonstrate awareness of current issues in economics and build analytical and evaluative skills with brand new case studies- Build their quantitative skills with worked examples- Accurately explain key economic concepts and issues by learning the key terms throughout the text and in the end-of-section glossaries Prepare for exams with practice questions and activities throughout the book
OCR A Level Economics Book 2
by Peter SmithExam Board: OCRLevel: A-levelSubject: EconomicsFirst Teaching: September 2015First Exam: June 2017This textbook has been fully revised for use with the new 2015 OCR Economics specification, giving you up-to-date material that supports your teaching. This book will enable students to:- Develop subject knowledge, with topic-by-topic insight and advice from Peter Smith, a senior lecturer in Economics and editor of Economic Review- Demonstrate awareness of current issues in economics and build analytical and evaluative skills with brand new case studies- Build their quantitative skills with worked examples- Accurately explain key economic concepts and issues by learning the key terms throughout the text and in the end-of-section glossaries Prepare for exams with practice questions and activities throughout the book
OCR A-level Economics Student Guide 3: Microeconomics 2
by Sam DobinWritten by experienced teacher Sam Dobin, this Student Guide for Economics:- Identifies the key content you need to know with a concise summary of topics examined in the A-level specifications- Develops your independent learning skills with content you can use for further study and research- Enables you to measure your understanding with exam tips and knowledge check questions, with answers at the end of the guide- Helps you to improve your exam technique with sample answers to exam-style questions
OCR A-level Economics Student Guide 3: Microeconomics 2
by Sam DobinExam Board: OCR Level: AS/A-level Subject: Economics First Teaching: September 2015 First Exam: Summer 2016Reinforce students' understanding throughout the course. Clear topic summaries with sample questions and answers will help to improve exam technique to achieve higher grades.Written by experienced teacher Sam Dobin, this Student Guide will help you to:- Identify key content with a concise summary of topics examined in the 2015 OCR A level Economics specification- Measure understanding with exam tips and knowledge-check questions, with answers at the end of the guide- Develop independent learning skills with content that can be used for further study and research- Improve exam technique with sample graded answers to exam-style questions
OCR A-level Economics Student Guide 4: Macroeconomics 2
by Sam DobinWritten by experienced teacher Sam Dobin, this Student Guide for Economics:- Identifies the key content you need to know with a concise summary of topics examined in the A-level specifications- Develops your independent learning skills with content you can use for further study and research- Enables you to measure your understanding with exam tips and knowledge check questions, with answers at the end of the guide- Helps you to improve your exam technique with sample answers to exam-style questions
OCR A-level Economics Student Guide 4: Macroeconomics 2
by Sam DobinExam Board: OCR Level: AS/A-level Subject: Economics First Teaching: September 2015 First Exam: Summer 2016Reinforce students' understanding throughout the course. Clear topic summaries with sample questions and answers will help to improve exam technique to achieve higher grades.Written by experienced teacher Sam Dobin, this Student Guide will help you to:- Identify key content with a concise summary of topics examined in the 2015 OCR A level Economics specification- Measure understanding with exam tips and knowledge-check questions, with answers at the end of the guide- Develop independent learning skills with content that can be used for further study and research- Improve exam technique with sample graded answers to exam-style questions
OCR A2 Economics Student Unit Guide New Edition: Unit F585 The Global Economy
by John HearnWritten by a senior examiner, John Hearn, this OCR A2 Economics Student Unit Guide is the essential study companion for Unit F585: The Global Economy.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade
OCR AS Business Studies Student Unit Guide New Edition: Unit F291 An Introduction to Business
by Judith Kelt Andy MottersheadWritten by senior examiners, Alex Grant, Andy Mottershead and Judith Kelt, this OCR AS Business Studies Student Unit Guide is the essential study companion for Unit F291: An Introduction to Business.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade
OCR Business for A Level
by Judith Kelt Alex Grant Andy MottersheadExam Board: OCRLevel: A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2016- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required- Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout- Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills
OCR Business for A Level
by Judith Kelt Alex Grant Andy MottersheadExam Board: OCRLevel: A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2016- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required- Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout- Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills
OCR Economics AS Student Unit Guides: Unit F582 New Edition The National and International Economy
by John HearnWritten by a senior examiner, John Hearn, this OCR AS Economics Student Unit Guide is the essential study companion for Unit F582: The National and International Economy.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade