- Table View
- List View
Online Investing For Dummies (For Dummies)
by Matthew KrantzBuild a winning portfolio—and reduce your risk—with this bestselling guide Online investing has never been easier—or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics—showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It’s time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.
Online Investing on the Australian Sharemarket
by Roger KinskyHow to trade and invest online, from bestselling investing author Roger KinskyWith the wide availability of market data and the low cost of online trading, millions of people are taking control of their own future and investing their savings online. The Internet allows small investors to manage their portfolios, set up their own superannuation funds, and research and trade shares all from the comfort of a home office. But there are always risks to investing and without the knowledge of a traditional stockbroker or investment manager to help them steer clear of bad deals, investors need guidance to successfully navigate the abundance of information available to them. This new Fourth Edition of Online Investing on the Australian Sharemarket is a complete and comprehensive guide to researching stocks and trading shares, demystifying the complexities and explaining confusing investment jargon along the way. You'll discover how to find the best online broker, setup your account, place orders, analyse the market, and monitor and improve your portfolio's performance.The ideal guide for beginner and intermediate level investors who want to learn to invest wisely and profitablyWritten by an active trader and bestselling author of Teach Yourself About Shares, Shares Made Simple, and Charting Made SimpleCovers all the basics of online investing, including how to set up an account, research shares, and make profitable tradesUpdated to include all the latest information setting up a self-managed superannuation fund, forex trading, and mobile technologiesFor Australians who want to take control of their investment portfolios, Online Investing on the Australian Sharemarket is the perfect beginner's guide.
Online Investing on the Australian Sharemarket: How to Research, Trade and Invest in Shares and Securities Online
by Roger KinskyThe complete guide to trading and researching the Australian sharemarket online, fully revised and updated It has never been easier to use the internet to trade and invest in the Australian sharemarket. Thanks to the wide availability of online brokers and financial websites, online market data, low cost broadband and trading sites and user-friendly digital platforms, a growing number of Australians are taking more direct control of their investments and wealth management. Online Investing on the Australian Sharemarket is a comprehensive guide to researching and trading shares and other securities online in Australia. This popular book offers step-by-step guidance on choosing an online broker, accessing and making best use of online share investing resources, planning trades, identifying profit-making opportunities, timing of and placing online orders, managing investment risks, and much more. Bestselling author and successful trader Roger Kinsky provides a step-by-step process for harnessing the power of the internet to make informed and profitable trading and investment decisions. Now in its fifth edition, this time-proven resource features extensively revised content and up to date information throughout. Featuring real-world advice and practical tips drawn from the author’s decades of online share investing experience, this valuable guide will: explain the basic concepts, terminology, and advantages of online investing and share trading explore how to avoid the potential pitfalls and common mistakes that might otherwise occur examine the different types of financial websites, data, information, tools, and other resources available online provide guidance on fundamental and technical analysis, online charting and indices, and strategic risk management Offering authoritative information and proven trading strategies, Online Investing on the Australian Sharemarket, Fifth Edition is essential reading both for those new to the market and more experienced investors alike.
Online Investing: Become a Successful Internet Investor
by Dave Pettit Rich JaroslovskyThe only book investors need to reap the rewards and avoid the treacheries of the investing cyber jungle. When it comes to personal investing, the Internet has changed all the rules. The sophisticated tools and access to information once enjoyed only by financial professionals and the most well-heeled of investors are now easily available to anyone with a computer and a modem.
Online Journalism Ethics: Traditions and Transitions
by Cecilia Friend Jane SingerOnline media present both old and new ethical issues for journalists who must make decisions in an interactive, instantaneous environment short on normative standards or guidelines. This user-friendly book guides prospective and professional journalists through ethical questions encountered only online. Including real-life examples and perspectives from online journalists in every chapter, the book examines the issues of gathering information, reporting, interviewing, and writing for mainstream news organizations on the Web. It considers the ethical implications of linking, interactivity, verification, transparency, and Web advertising, as well as the effects of convergence on newsrooms. It also addresses the question of who is a journalist and what is journalism in an age when anyone can be a publisher. Each chapter includes a complex case study that promotes critical thinking and classroom discussion about how to apply the ethical issues covered.
Online Learning Systems: Methods and Applications with Large-Scale Data
by Samarjeet Borah Zdzislaw Polkowski Sambit Kumar Mishra Darshana DesaiThis book discusses the newest approach to online learning systems in higher education. As e-Learning platforms change their mechanisms for data processing and storage, there is a need to move these systems toward being more efficient and smarter. This book covers online learning systems and their application to large-scale data along with the technological aspects of these processes and problem-solving methods. Online Learning Systems: Methods and Applications with Large-Scale Data discusses the efficiency measurement and environmental impact of online education. The book offers a parametric evaluation and categorization of online learning systems and provides an exploration of big data ecosystems in cloud computing. Descriptive analytical methods that assist in finding solutions for big data challenges are also covered within the book. The book is written for academicians, which includes teachers, students, and higher education policymakers who believe in transforming the education industry, as well as research scholars and those working in education technology and artificial intelligence. Industry professionals involved in education management and those working in e-Learning companies will also find this book useful.
Online Marketing
by Murray NewlandsThis is Your Complete Manual of Digital Marketing Magic.How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening.Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Online Marketing
by Ralf T. KreutzerAlle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing.Optimale Prüfungsvorbereitung für Marketing-StudentenDer Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.
Online Marketing Inside Out: Reach New Buyers Using Modern Marketing Techniques
by Brandon Eley Shayne TilleyOnline Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about: The changing face of marketing The new frontier of PR and media Using your web site to generate income Getting the most from the search engine crowd Promote your message through socializing Implementing profitable email marketing campaigns Getting others to sell your products for you Spreading your message through online advertising. Editorial Reviews"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech
Online Marketing at Big Skinny
by Benjamin Edelman Scott Duke KominersThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.
Online Marketing for Busy Authors: A Step-by-Step Guide
by Fauzia BurkeIf You Want People to Read Your Book, Writing It Is Only the BeginningThere has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.
Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
by Hilary PullenA highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business. Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them and what type of things you want to share and say to them, all with relevant examples and case studies. You'll see that when properly planned and managed, you will learn to love blogging and social media as a fun tool that can enhance your creativity, and not be a time-wasting chore! Author Hilary Pullen is a digital marketing consultant and writes for ukcraftblog.com which has over 60k monthly page views. Etsy - the world's largest online marketplace for selling crafts - now has more than 30 million members, with over 1 million new members joining each month. "I know what it takes first hand to market your crafts online and Hilary's book is one of the most detailed marketing books out there for creative business owners... If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary's book." --Timothy Adam, Handmadeology
Online Music Distribution in a Post-Napster World
by Youngme MoonProvides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
Online Place Branding: The Case of Hong Kong (Routledge Advances in Management and Business Studies)
by Phoenix LamThrough an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Online Portfolio Selection: Principles and Algorithms
by Bin Li Steven Chu HoiWith the aim to sequentially determine optimal allocations across a set of assets, Online Portfolio Selection (OLPS) has significantly reshaped the financial investment landscape. Online Portfolio Selection: Principles and Algorithms supplies a comprehensive survey of existing OLPS principles and presents a collection of innovative strategies that leverage machine learning techniques for financial investment.The book presents four new algorithms based on machine learning techniques that were designed by the authors, as well as a new back-test system they developed for evaluating trading strategy effectiveness. The book uses simulations with real market data to illustrate the trading strategies in action and to provide readers with the confidence to deploy the strategies themselves. The book is presented in five sections that: Introduce OLPS and formulate OLPS as a sequential decision task Present key OLPS principles, including benchmarks, follow the winner, follow the loser, pattern matching, and meta-learning Detail four innovative OLPS algorithms based on cutting-edge machine learning techniques Provide a toolbox for evaluating the OLPS algorithms and present empirical studies comparing the proposed algorithms with the state of the art Investigate possible future directions Complete with a back-test system that uses historical data to evaluate the performance of trading strategies, as well as MATLAB® code for the back-test systems, this book is an ideal resource for graduate students in finance, computer science, and statistics. It is also suitable for researchers and engineers interested in computational investment.Readers are encouraged to visit the authors’ website for updates: http://olps.stevenhoi.org.
Online Postgraduate Education in a Postdigital World: Beyond Technology (Postdigital Science and Education)
by Derek Jones Gill Aitken Tim FawnsThis edited volume builds upon the premise that online learning is not separate from the social and material world, and is made up of embodied, socially-meaningful experiences. It is founded on a “postdigital” perspective in which, much more than interactions with keyboards, computer screens, hardware or software, the learning that happens on online postgraduate programmes spills out into professional and informal settings, making connections with what comes before and after any formally-scheduled tasks. Unlike other books relating to online education, this book combines a theoretical perspective, in which the digital, physical and social are all interconnected within complex educational ecologies, with a focus grounded in postgraduate practice. This focus has important implications for the kinds of students and learning that are explored in the chapters of the book. This book provides an important contribution to the knowledge of what is required to produce quality, online postgraduate programmes at the level of teachers, curriculum designers, faculty developers and policy-makers.
Online Probabilistic Risk Assessment of Complex Marine Systems: Principles, Modelling and Applications (Springer Series in Reliability Engineering)
by Ingrid B. Utne Jan-Erik Vinnem Tarannom ParhizkarThis book proposes a new approach to dynamic and online risk assessment of automated and autonomous marine systems, taking into account different environmental and operational conditions. The book presents lessons learnt from dynamic positioning incidents and accidents, and discusses the challenges of risk assessment of complex systems. The book begins by introducing dynamic and online risk assessment, before presenting automated and autonomous marine systems, as well as numerous dynamic positioning incidents. It then discusses human interactions with technology and explores how to quantify human error. Dynamic probabilistic risk assessment and online risk assessment are both considered fully, including case studies with the application of assisting operators in decision making in emergency situations. Finally, areas for future research are suggested. This practical volume offers tools and methodologies to help operators make better decisions and improve the safety of automated and autonomous marine systems. It provides a guideline for researchers and practitioners to perform dynamic probabilistic and online risk assessment, which also should be applicable to other complex systems outside the marine and maritime domain, such as nuclear power plants, chemical processes, autonomous transport systems, and space shuttles.
Online Produkttests zur Generierung von Online Reviews: Eine Analyse der Effekte auf das Review Rating und die Review Qualität (Applied Marketing Science / Angewandte Marketingforschung)
by Tabea TeschOnline Reviews sind für den Erfolg eines Unternehmens von zentraler Bedeutung. Um Online Reviews zu generieren, setzen Unternehmen oftmals auf Produkttests. Teilnehmende an Produkttests erhalten ein Produkt kostenlos oder zu einem reduzierten Preis und verpflichten sich im Gegenzug, ein Online Review zu verfassen. Die Ausarbeitung liefert in diesem Forschungsfeld einen bedeutenden Beitrag, indem sie die Effekte von Produkttesterprogrammen auf das Review Rating und die Review Qualität umfassend untersucht. Mittels qualitativer Studien in Form von schriftlichen Befragungen sowie mündlichen Experteninterviews deckt sie Empfindungen, Wahrnehmungen und Verhaltensweisen auf. Durch ein Experiment erfolgt eine quantitative Analyse zugrunde liegender psychologischer Effekte sowie der Auswirkungen auf das Bewertungsverhalten. Eine groß angelegte Feldstudie mit Amazon-Daten gibt abschließend Einblick in das Bewertungsverhalten von Produkttestern und welche Rahmenbedingungen eines Produkttests in welcher Form darauf Einfluss nehmen.
Online Reputation Management For Dummies
by Lori Randall StradtmanMore important than ever--how to manage your online reputationIn today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
Online Research Methods in Sport Studies
by Jamie Cleland Kevin Dixon Daniel KilvingtonThe internet and digital technologies have transformed sport and the way that we research sport, opening up new ways to analyse sport organisations, fan communities, networks, athletes, the media, and other key stakeholders in the field. This engaging and innovative book offers a complete introduction to online research methods in sport studies, guiding the reader through the entire research process, and bringing that process to life with sport-related cases and examples. Covering both qualitative and quantitative methods, the book introduces key topics such as generating a research idea, implementing the research design, maintaining good ethical standards, and collecting, analysing and presenting data. It explains how to conduct online surveys, online interviews, and online ethnography in practice, and every chapter contains individual and group activities to encourage the reader to engage with real online research, as well as further reading suggestions to help them develop their knowledge. Online Research Methods in Sport Studies is essential reading for undergraduate and postgraduate students, academics, and researchers with an interest in sport studies, and is a useful reference for practitioners working in sport or sport media who want to improve their professional research skills.
Online Resolution of E-commerce Disputes: Perspectives from the European Union, the UK, and China
by Jie ZhengThis book discusses how technological innovations have affected the resolution of disputes arising from electronic commerce in the European Union, UK and China. Online dispute resolution (ODR) is a form of alternative dispute resolution in which information technology is used to establish a process that is more effective and conducive to resolving the specific types of dispute for which it was created. This book focuses on out-of-court ODR and the resolution of disputes in the field of electronic commerce. It explores the potential of ODR in this specific e-commerce context and investigates whether the current use of ODR is in line with the principles of access to justice and procedural fairness. Moreover, it examines the major concerns surrounding the development of ODR, e.g. the extent to which electronic ADR agreements are recognized by national courts in cross-border e-commerce transactions, how procedural justice is ensured in ODR proceedings, and whether ODR outcomes can be effectively enforced. To this end, the book assesses the current and potential role of ODR in resolving e-commerce disputes, identifies the legal framework for and legal barriers to the development of ODR, and makes recommendations as to the direction in which practice and the current legal framework should evolve. In closing, the book draws on the latest legislation in the field of e-commerce law and dispute resolution in order to make recommendations for future ODR design, such as the EU Platform-to-Business Regulation on Promoting Fairness and Transparency for Business Users of Online Intermediation Services (2019) and the United Nations Convention on International Settlement Agreements Resulting from Mediation (2018), which provide the legal basis for ODR’s future development.
Online Scheduling in Manufacturing
by Hiroaki Sandoh Haruhiko SuwaOnline scheduling is recognized as the crucial decision-making process of production control at a phase of "being in production" according to the released shop floor schedule. Online scheduling can be also considered as one of key enablers to realize prompt capable-to-promise as well as available-to-promise to customers along with reducing production lead times under recent globalized competitive markets. Online Scheduling in Manufacturing introduces new approaches to online scheduling based on a concept of cumulative delay. The cumulative delay is regarded as consolidated information of uncertainties under a dynamic environment in manufacturing and can be collected constantly without much effort at any points in time during a schedule execution. In this approach, the cumulative delay of the schedule has the important role of a criterion for making a decision whether or not a schedule revision is carried out. The cumulative delay approach to trigger schedule revisions has the following capabilities for the practical decision-making: 1. To reduce frequent schedule revisions which do not necessarily improve a current situation with much expense for its operation; 2. To avoid overreacting to disturbances dependent on strongly an individual shop floor circumstance; and 3. To simplify the monitoring process of a schedule status. Online Scheduling in Manufacturing will be of interest to both practitioners and researchers who work in planning and scheduling in manufacturing. Readers will find the importance of when-to-revise policies during a schedule execution and their influences on scheduling results.
Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (Handel und Internationales Marketing Retailing and International Marketing)
by Anne FotaIn this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Online Social Networks in Business Frameworks
by Romil Rawat Sudhir Kumar Rathi Bright Keswani Rakesh Kumar Saxena Sumit Kumar Kapoor Sangita GuptaThis book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.
Online Urbanization: Online Services in China’s Rural Transformation (Advances in 21st Century Human Settlements)
by Li ZiThis book highlights the new urban–rural relationship that has emerged under the influence of e-commerce in China. In this regard, it presents case studies on the Suichang rural e-commerce model and Alibaba’s rural strategy, together with analyses of online service in China. Furthermore, by means of a brief review of the urban–rural relationship throughout China’s history, and of academic literature on the study of space, it explains the special logic of urbanization in China. As such, the book makes a valuable contribution to the body of literature on the space of flows and grassrooting, aspects that are essential to appreciating the complexity of the new urban–rural relationship in underdeveloped areas (including developing countries and underdeveloped areas in developed countries) in the ongoing information era.