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Out of the Desert: My Journey From Nomadic Bedouin to the Heart of Global Oil
by Ali Al-NaimiThe extraordinary memoir of global oil's former central bankerAli Al-Naimi is the former Saudi oil minister - and OPEC kingpin - a position he held for the two decades between August 1995 and May 2016. In this time, Al-Naimi's briefest utterances moved markets. But it wasn't always that way.Al-Naimi was born into abject poverty as a nomadic Bedouin in the 1930s, just as US companies were discovering vast quantities of oil under the baking Arabian deserts. From his first job as a shepherd boy, aged four, to his appointment to one of the most powerful political and economic jobs in the world, Out of the Desert charts Al-Naimi's extraordinary rise to power. Described by Alan Greenspan as 'the most powerful man you've never heard of', Al-Naimi's incredible journey proves that anyone can make it - even a poor Bedouin shepherd boy. This is his exclusive inside story of power, politics and oil.His Excellency Ali Ibrahim Al-Naimi is the former Minister of Petroleum and Mineral Resources for the Kingdom of Saudi Arabia. One of the most powerful economic and political jobs in the world, he held this post from August 1995 to May 2016.Prior to that he held a wide range of leadership positions in the Kingdom's national oil company, Saudi Aramco. He was the first Saudi national to be named President of the company in 1984 and became the first Saudi CEO in 1988. Al-Naimi joined the company, then called Aramco, as an office boy in 1947. A Bedouin, he was born in the deserts of eastern Arabia in 1935.
Out of the Earth: The Mineral Industry in Canada
by G. B. Langford<p>OUT of the Canadian earth come treasures right and rare--gold, silver, uranium. Out of the earth come the raw materials of the industry--iron,copper, nickel, and the like. From deep in the earth flows the petroleum that keeps the wheels moving in our modern economy. Coal for our fires lies under the soil of Canadian prairies, mountains, and coastal seas. From the earth comes the building materials for towns and cities, roads, and bridges. From the earth come the glass and dishes for our homes, the salt for our tables, and the nylons we wear. Every Canadian uses the products of our mines. Many persons are employed in the mining industry, or in the multitude of industries dependent on its products. Many Canadians are investors in the industry, buying shares in mining companies, or processing industries, or the enterprises that sell mineral products to the public. <p>This book is the direct result of the desire expressed by Canadians in many walks ofl ife to know "more about mining." It takes the interested layman on a short trip through the complex mining industry. It describes, very clearly and readably, how the minerals were formed int he earth, how they are found, how they are taken out of the earth, and how the ores are processed and the petroleum transformed to high grade gasoline. It goes farther, telling how a mine is financed, how the prospector, the engineer, the government, the mine operator, financier, and investor combine to make the great Canadian mineral industry what it is. It tells, too, about the "jobs" in the industry--about the opportunities for geologists, geophysicists, engineers, production and physical metallurgists, and many other professions that young Canadians find both challenging and rewarding. This book gives the clue to the "language" of the mining industry--"conglomerate," "stope," "spudding in," "repressuring," "working option," "reorganization," "speculative risk"--to name only a few terms that are read on the financial page every day, and which the intelligent investory wants to understand clearly. <p>Out of the Earth tells about mining as it is today. We meet not just the propector carrying his pick, but the airborne magenetometer, which detects mineral deposits from the sky. Most readers have heard of the use of Geiger counters in locating radioactive substances, but here we read also, for example, about the seismic methods of mineral exploration, by which dynamite is fired in the earth and the shock-wave patterns calculated on instruments.Helping to make important points of the story clear are simple tables and 40 excellent line-drawings and charts. A group of photographs, chosen for informational value as well as pictorial interest, is included.</p>
Out of the East: Spices and the Medieval Imagination
by Paul FreedmanHow medieval Europe&’s infatuation with expensive, fragrant, exotic spices led to an era of colonial expansion and discovery: &“A consummate delight.&” —Marion Nestle, James Beard Award–winning author of Unsavory Truth The demand for spices in medieval Europe was extravagant—and was reflected in the pursuit of fashion, the formation of taste, and the growth of luxury trade. It inspired geographical and commercial exploration, as traders pursued such common spices as pepper and cinnamon and rarer aromatic products, including ambergris and musk. Ultimately, the spice quest led to imperial missions that were to change world history. This engaging book explores the demand for spices: Why were they so popular, and why so expensive? Paul Freedman surveys the history, geography, economics, and culinary tastes of the Middle Ages to uncover the surprisingly varied ways that spices were put to use—in elaborate medieval cuisine, in the treatment of disease, for the promotion of well-being, and to perfume important ceremonies of the Church. Spices became symbols of beauty, affluence, taste, and grace, Freedman shows, and their expense and fragrance drove the engines of commerce and conquest at the dawn of the modern era. &“A magnificent, very well written, and often entertaining book that is also a major contribution to European economic and social history, and indeed one with a truly global perspective.&” —American Historical Review
Out of the Ether: The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All
by Matthew LeisingDiscover how $55 million in cryptocurrency vanished in one of the most bizarre thefts in history Out of the Ether: The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All tells the astonishing tale of the disappearance of $55 million worth of the cryptocurrency ether in June 2016. It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin. Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers: The creation of Ethereum An explanation of the nature of blockchain and cryptocurrency The activities of a colorful cast of hackers, coders, investors, and thieves Perfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.
Out of the Gobi: My Story of China and America
by Weijian ShanForeword by Janet YellenWeijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America.Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America. Out of the Gobi draws a vivid picture of the raw human energy and the will to succeed against all odds.Shan only finished elementary school when Mao Zedong's Cultural Revolution tore his country apart. He was a witness to the brutality and absurdity of Mao’s policies during one of the most tumultuous eras in China’s history. Exiled to the Gobi Desert at age 15 and denied schooling for 10 years, he endured untold hardships without ever giving up his dream for an education. Shan’s improbable journey, from the Gobi to the “People’s Republic of Berkeley” and far beyond, is a uniquely American success story – told with a splash of humor, deep insight and rich and engaging detail.This powerful and personal perspective on China and America will inform Americans' view of China, humanizing the country, while providing a rare view of America from the prism of a keen foreign observer who lived the American dream.Says former Federal Reserve chair Janet Yellen: “Shan’s life provides a demonstration of what is possible when China and the United States come together, even by happenstance. It is not only Shan’s personal history that makes this book so interesting but also how the stories of China and America merge in just one moment in time to create an inspired individual so unique and driven, and so representative of the true sprits of both countries.”
Out of the Gobi: My Story of China and America
by Weijian ShanForeword by Janet Yellen Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America. Out of the Gobi draws a vivid picture of the raw human energy and the will to succeed against all odds. Shan only finished elementary school when Mao Zedong's Cultural Revolution tore his country apart. He was a witness to the brutality and absurdity of Mao's policies during one of the most tumultuous eras in China's history. Exiled to the Gobi Desert at age 15 and denied schooling for 10 years, he endured untold hardships without ever giving up his dream for an education. Shan's improbable journey, from the Gobi to the "People's Republic of Berkeley" and far beyond, is a uniquely American success story – told with a splash of humor, deep insight and rich and engaging detail. This powerful and personal perspective on China and America will inform Americans' view of China, humanizing the country, while providing a rare view of America from the prism of a keen foreign observer who lived the American dream. Says former Federal Reserve chair Janet Yellen: "Shan's life provides a demonstration of what is possible when China and the United States come together, even by happenstance. It is not only Shan's personal history that makes this book so interesting but also how the stories of China and America merge in just one moment in time to create an inspired individual so unique and driven, and so representative of the true sprits of both countries."
Out of the Lab and On the Market: How Sony Computer Science Labs (SonyCSL) Turn Research into Profits
by Tetsu Natsume Mario TokoroTetsu Natsume of Sony Computer Science Labs (Sony CSL) has been pioneering technology promotion for a decade. As he seeks marketplace opportunities for ground-breaking research, he plays the role of a Technology Producer -- a role that will be increasingly important as organizations seek optimally efficient and effective applications of basic research. Natsume's task has been greatly facilitated by his association with Sony CSL, a research lab founded by co-author Mario Tokoro. While CSL is owned by SONY, it nevertheless operates almost entirely independently. At CSL, a diverse, cosmopolitan group of talented researchers are free to explore any idea that might one day change the world. Natsume's task is to optimise that process by identifying the best path to the market for the new insights that pour out of CSL. Functioning somewhat like a movie producer, Natsume has blazed a trail for technology promoters the world over. He explains his techniques for overcoming challenges and embracing opportunities. His "10 core principles of technology promotion", which offer the reader an especially valuable framework for moving between the very different worlds of the lab and the marketplace, cover the importance of appropriate timing, speed, commitment and mindset, while being rigorously simple and boldly ambitious. This book is an eye-opening primer for anyone interested in realising and optimising the commercial value of basic research.
Out of the Margin: Feminist Perspectives on Economics
by Notburga Ott Edith Kuiper Jolande Sap Susan Feiner Zafiris TzannatosOut of the Margin is the first volume to consider feminist concerns across the entire domain of economics. The book addresses the philosophical roots of 'rational economic man', power relations and conflicts of interest within the family, the limitations of relying on secondary data and the policy implications of neo-classical models. With its range and depth of coverage this is not only an excellent introduction to the field but also indespensible for those seeking more in depth knowledge of issues of gender and economics.
Out of the Maze: An A-Mazing Way to Get Unstuck
by Spencer Johnson Ken Blanchard John David MannThe long-awaited sequel to Who Moved My Cheese?, the beloved 28-million-copy bestseller that became a worldwide sensation.In his trademark style that has won tens of millions of fans, Dr. Spencer Johnson once again shares a simple story that offers profound truths about how to transform your life.When we first met them in Who Moved My Cheese?, two mouse-sized characters named Hem and Haw were faced with unexpected change, when the Cheese they loved suddenly disappeared. Haw learned how to deal with that change successfully by setting off in search of New Cheese. But Hem remained stuck where he was. Now Out of the Maze reveals what Hem did next--and how his discoveries can help you unlock the riddle of whatever mazes you may face yourself.When you follow Hem and his new friend, Hope, on their new journey, you'll discover how to get more out of life by thinking outside the box. Or, in this case, outside the Maze.Written for all ages and backgrounds, this story takes less than an hour to read, yet its insights can last for a lifetime.
Out of the Ordinary: How Everyday Life Inspired A Nation And How It Can Again
by Marc StearsFrom a major British political thinker and activist, a passionate case that both the left and right have lost their faith in ordinary people and must learn to find it again.This is an age of polarization. It’s us vs. them. The battle lines are clear, and compromise is surrender.As Out of the Ordinary reminds us, we have been here before. From the 1920s to the 1950s, in a world transformed by revolution and war, extreme ideologies of left and right fueled utopian hopes and dystopian fears. In response, Marc Stears writes, a group of British writers, artists, photographers, and filmmakers showed a way out. These men and women, including J. B. Priestley, George Orwell, Barbara Jones, Dylan Thomas, Laurie Lee, and Bill Brandt, had no formal connection to one another. But they each worked to forge a politics that resisted the empty idealisms and totalizing abstractions of their time. Instead they were convinced that people going about their daily lives possess all the insight, virtue, and determination required to build a good society. In poems, novels, essays, films, paintings, and photographs, they gave witness to everyday people’s ability to overcome the supposedly insoluble contradictions between tradition and progress, patriotism and diversity, rights and duties, nationalism and internationalism, conservatism and radicalism. It was this humble vision that animated the great Festival of Britain in 1951 and put everyday citizens at the heart of a new vision of national regeneration.A leading political theorist and a veteran of British politics, Stears writes with unusual passion and clarity about the achievements of these apostles of the ordinary. They helped Britain through an age of crisis. Their ideas might do so again, in the United Kingdom and beyond.
Out of the Present Crisis: Rediscovering Improvement in the New Economy
by Terence T. BurtonToday, organizations have achieved an overall failure rate above 80 percent with Lean, Six Sigma, Lean Six Sigma, and continuous improvement in general. This is certainly not due to a shortage of books, consultants, and other online resources about the methodologies and tools, or the success stories of Toyota and others. However, it is due to a shortage of knowledge and practice about the most critical success factors of improvement: leadership, sustaining infrastructure, behavioral and cultural transformation, and now emerging technology. These factors produce 90 percent of the success with continuous and sustainable improvement; the methodologies and tools represent an irrelevant 10 percent. For decades, most organizations have focused on this quick and easy, irrelevant 10 percent through an endless series of fad, in-vogue improvement programs as they attempt to mimic the best-in-class practices of the most successful organizations.Out of the Present Crisis: Rediscovering Improvement in the New Economy is the contemporary version of Deming’s famous 1982 book, "Out of the Crisis." The author builds a solid case for organizations to aggressively pursue the next generation of systematic and sustainable improvement through a combined strategy of Deming’s back-to-basics, innovation and breakthrough thinking, integration of emerging and enabling technology, and adaptive improvement across diverse environments and industries. The book’s practical, pragmatic style is backed up by many real world examples and personal experiences.If you're looking for another book about Lean or Six Sigma "tools" this is not it. But it is a book about how to achieve lasting success by making improvement the cultural standard of excellence and living code of conduct in organizations. This popular book provides executives with an up-to-date and proven reference guide for rediscovering successful systematic and sustainable improvement in today’s economy. The author demonstrates the importance of viewing improvement as a continuous manageable "process" and covers the most critical success factors of leadership, sustaining infrastructure, behavioral and cultural transformation, and emerging technology in a practical, no-nonsense, "how-to-do" style. The book provides specific guidance for all industries including public and private corporations, hospitals, financial services, airlines, municipalities, and federal, state, and local governments.
Out of the Red
by Lawrence P. Milford John T. ConnorOver the last fifteen years, Russia has become a larger part of the global economy--and in the years ahead, it will continue to grow in prominence. If you want to improve your investment endeavors in this market, you must first understand how it operates. With Out of the Red as your guide, you'll become familiar with all the opportunities this country has to offer and learn how to make the most informed investing decision within this emerging arena.
Out of the Shadows
by Peter Holland Michel Syrett Patricia Leighton Robert HeckerOver half of all people working on behalf of any given organization are typically not their own employees. Some are freelance contractors working in their own right. A significant proportion is employed to provide these services by another firm, under agency or outsourcing service agreements. The services they perform under these agreements are often vital in supporting the organization’s customer relationships, reputation and brand identity. Yet, remarkably, little attention has been paid to how these ‘non-employees’ are managed, motivated and meaningfully engaged. Management protocol generally sees them as outside the organization’s remit or control. The law paints them as victims. This ground-breaking book challenges both these assumptions. Through a combination of pioneering legal analysis and rigorous case-study research, it demonstrates that non-employees are often the organization’s most important hidden resource. Patricia Leighton and her collaborators highlight the limited good practice that is available, based on examples in large corporations, public sector organizations and smaller firms in a variety of countries. More importantly she clearly sets out the issues and imperatives employers should address, supported by new management concepts and models of effective practice developed specifically for the book. Far from being victims, she argues, non-employees often choose flexible working patterns for their own intrinsic ends and have ambitions, career aspirations and workplace needs that can be responded to and exploited by forward-looking employers. “Looking at the role they now play, these people are no longer marginal, atypical or peripheral as they are still termed and regarded by both legal and management practitioners. They are, however, still in the shadows in terms of the literature available on how best to develop and motivate them. This book aims to rectify this.”
Out of the spiral of conflict: Our conflicts - And how we solve them
by Andrea Hartmann-PiraudeauThe topic of spiraling conflict and what happens to us when we are in conflict fascinates everyone equally. The reaction is then thoughtfulness and self-reflection. Everyone has their own conflicts and therefore the topic is close to us. Conflicts are usually stressful and therefore we wish for explanations and ways out.· What dynamics do conflicts take on and how do they develop?· What happens to us when we enter the spiral of conflict.· How does our thinking, our view of things and our interests change?· What does the conflict do to us and how do we get out of the vortex?That is what this book is about. It is based on scientific findings from psychology and conflict research.
Out to Work: A History Of Wage-earning Women in the United States
by Alice Kessler-HarrisBasing her observations upon the personal experience of individual American women set against the backdrop of American society, Alice Kessler-Harris examines the effects of class, ethnic and racial patterns, changing perceptions of wage work for women, and the relationship between wage-earning and family roles.
Out to Work: A History of Wage-Earning Women in the United States
by Alice Kessler-HarrisBasing her observations upon the personal experience of individual American women set against the backdrop of American society, Alice Kessler-Harris examines the effects of class, ethnic and racial patterns, changing perceptions of wage work for women, and the relationship between wage-earning and family roles.
Out-Executing the Competition: Building and Growing a Financial Services Company in Any Economy
by Irving H. RothmanAn inside look at what makes a successful financial services company Irv Rothman may not have considered a career in the financial services early on, but he ended up in leadership positions at AT&T, Compaq and, for over a decade, Hewlett-Packard. His consistent record of success and insider perspective make him the perfect guide to the art of building and growing a financial services company, and in Out-Executing the Competition he shares his remarkable story and years of experience, giving readers a glimpse into his numerous accomplishments and providing takeaways they can apply to their own companies, whatever the industry. An engaging and lively account of Rothman's career focusing on his work at financial services companies during some of the most economically challenging periods of the past thirty years, the book explores the methods and tactics he used to help his companies not only weather financial uncertainty, but to thrive. Tells the story of financial services company expert Irv Rothman, in his own words Includes invaluable insights into how to build a financial services company that can survive and thrive in even the toughest economic climate Helps readers working at financial services companies and in other industries to construct solid businesses that can outperform their competition Part biography, part how-to guide, Out-Executing the Competition is the ultimate inside look at building a financial services company that's sure to succeed.
Out-of-Home-Kommunikation: Von der Technik über Gestaltung bis zur Werbewirkung und ROI-Messung – mit vielen Beispielen
by Kai-Marcus ThäslerDieses Buch erläutert die Wirkweise von Out-of-Home (OOH)-Kampagnen und zeigt dessen Mehrwert in der Kommunikations-Planung von Unternehmen, Mediaagenturen und der öffentlichen Hand auf. Es richtet sich an Marketing-Entscheider, Werbungtreibende, Designer, Media- und Werbeagenturen sowie kommunale Entscheidungsträger. Die Autoren – allesamt ausgewiesene Experten, Macher und Vordenker der OOH-Kommunikation – durchleuchten die komplexen ästhetischen, kommunikativen und wirtschaftlichen Zusammenhänge. Sie erläutern die Chancen der Außenwerbung und zeigen die neuen Möglichkeiten im Rahmen des Digital Marketings. Der inhaltliche Bogen spannt sich von kreativen Aspekten bis zu technischen Themen. Ein wesentliches Thema ist die Leistungserfassung und Messung der Wirkung von Out-of-Home-Werbung. Ein einleitender historischer Überblick über die Plakatwerbung von Mitte des 19. Jahrhunderts bis heute zeigt, wie prägend die OOH-Kommunikation immer schon war.Auszug aus dem Inhalt Der Flirt der Werbung mit den Konsumenten – wie Außenwerbung wahrgenommen wirdTop-Kreationen von Out of Home-MotivenGeschäftsmodelle, Pachtverträge, kommunale und private PachtgeberOut of Home im Spannungsfeld zwischen Branding und Sales-Activation Dynamische Leistungswerterfassung für digitale Out of Home-Medien – die Public & Private Screens StudieDie Messung der Wirkung von Out-of-Home-Werbung Digitale Außenwerbung zwischen Massenmedium, Mikrotargeting und Data Driven MarketingDie OOH-Medien als elementarer Teil der Stadtkommunikation und -infrastrukturMit Beiträgen vonJulius Baum, Fachverband Aussenwerbung e. V.Judith Behmer, rheingold GmnH & Co.KGRob Brünig, schoepfung GmbH Sebastian Buggert, rheingold GmnH & Co.KGJan Otto Buh, ISBA Informatik Service-Gesellschaft mbHDirk Engel, Unabhängiger Markt- und MedienforscherThorsten Gabriel, MindshareDr. Frank Goldberg, Institute for Digital Out of Home Media GmbHRené Grohnert, Deutsches Plakat Museum im Museum FolkwangGrant Guesdon, Out Door Media AssociationDr. Petra Henker, Wall Decaux Premium Out of HomeDirk Lüger, Weischer.GeoConsult GmbH & CO KGTerence Lutz, Haley IntelligenceSiegfried Marter, Geschäftsführer bei Moplak Medien Service GmbHPD Dr. habil. Tino Meitz, Cognitive Media Research LABFelix H. Mende, Swiss Poster Research Plus AGSusanne Patschicke, Ferrero Deutschland GmbHProf. Dr. Alexander, Preuß Annalect GermanyGeorg Schotten, Ströer Core GmbHUwe Storch, Ferrero Deutschland GmbHClaudia Zayer, Goldbach Germany GmbH
Out-thinking Organizational Communications
by Joachim Klewes Dirk Popp Manuela Rost-HeinThis book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain - that we can be confronted with in our everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Outage
by Ani Balabanyan Edon Vrenezi Lauren Pierce Denzel HankinsonThis study analyzes the impacts of the financial crisis on power sectors in five countries in the region: Armenia, Kyrgyz Republic, Romania, Serbia and Ukraine. Before the financial crisis, these countries faced expected power shortages as a result of large investment gaps. With the financial crisis, GDP dropped, leading to a drop in demand for electricity. The drop in demand created a window of opportunity for meeting investment needs, but the crisis has limited the sources of financing available to the sector. In the post-crisis period, the study concludes that policymakers need to prioritize public spending and create a legal and regulatory environment more conducive to private investment.
Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
by William MillerSometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever.Many companies have let their sales people devolve into an order-taking, customer &“farming&” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when?organizations with a team trained to sell outbound successfully will rise above the rest.?? Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right?tools at your disposal.In Outbounding, sales expert William Miller provides sales teams with everything they need to: Have the right tools to outbound and not to just harassLearn how to outbound to the C-Suite as well as the manager levelSee prospect meetings less as win-lose battles and more as opportunities to use problem-solving skillsUtilize templates and ideas that really work and can be adapted to one&’s own styleOutbounding equips sales people with the knowledge, training, and road-tested sales tactics to raise the success rate of their outbound sales, using proven strategies that deliver breakthrough results.
Outbreak: Foodborne Illness and the Struggle for Food Safety
by Timothy D. LyttonFoodborne illness is a big problem. Wash those chicken breasts, and you’re likely to spread Salmonella to your countertops, kitchen towels, and other foods nearby. Even salad greens can become biohazards when toxic strains of E. coli inhabit the water used to irrigate crops. All told, contaminated food causes 48 million illnesses, 128,000 hospitalizations, and 3,000 deaths each year in the United States. With Outbreak, Timothy D. Lytton provides an up-to-date history and analysis of the US food safety system. He pays particular attention to important but frequently overlooked elements of the system, including private audits and liability insurance. Lytton chronicles efforts dating back to the 1800s to combat widespread contamination by pathogens such as E. coli and salmonella that have become frighteningly familiar to consumers. Over time, deadly foodborne illness outbreaks caused by infected milk, poison hamburgers, and tainted spinach have spurred steady scientific and technological advances in food safety. Nevertheless, problems persist. Inadequate agency budgets restrict the reach of government regulation. Pressure from consumers to keep prices down constrains industry investments in safety. The limits of scientific knowledge leave experts unable to assess policies’ effectiveness and whether measures designed to reduce contamination have actually improved public health. Outbreak offers practical reforms that will strengthen the food safety system’s capacity to learn from its mistakes and identify cost-effective food safety efforts capable of producing measurable public health benefits.
Outclassed: How the Left Lost the Working Class and How to Win Them Back
by Joan C. WilliamsAn eye-opening, urgent call to mend the broken relationship between college and non-college grads of all races that is driving politics to the far right in the US.Is there a single change that could simultaneously protect democracy, spur progress on climate change, enact sane gun policies, and improve our response to the next pandemic? Yes: changing the class dynamics driving American politics. The far right manipulates class anger to undercut progressive goals and liberals often inadvertently play into their hands. In Outclassed, Joan C. Williams explains how to reverse that process by bridging the “diploma divide”, while maintaining core progressive values. She offers college-educated Americans insights into how their values reflect their lives and their lives reflect their privilege. With illuminating stories —from the Portuguese admiral who led that country’s COVID response to the lawyer who led the ACLU’s gay marriage response (and more)— Williams demonstrates how working-class values reflect working-class lives. Then she explains how the far right connects culturally with the working-class, deftly manipulating racism and masculine anxieties to deflect attention from the ways far-right policies produce the economic conditions disadvantaging the working-class. Whether you are a concerned citizen committed to saving democracy or a politician or social justice warrior in need of messaging advice, Outclassed offers concrete guidance on how liberals can forge a multi-racial cross-class coalition capable of delivering on progressive goals.
Outcome Measures for Effective Teamwork in Inpatient Care
by Donna O. Farley Susan L. Lovejoy Melony E. Sorbero Soeren MattkeAddresses one step in the process of moving from teamwork training to teamwork practices that improve outcomes of care: identifying outcomes that are most likely to be affected as teamwork practices improve in an implementing organization. Discusses a literature search, methods for selecting and testing candidate measures, measures highly rated by clinical experts, and results of measure testing on administrative data of the DoD health system.
Outcome-Based Marketing
by John D. LeavyMarket. Succeed. Repeat.Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry-you will.Internet strategist John D. Leavy challenges you to take a new approach to your online marketing-shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales."John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."-Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."-Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition."-Brian Tracy, Author, The Psychology Of Selling "It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."-Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin SucksJohn D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.