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PMP Certification All-in-One For Dummies
by Cynthia Stackpole SnyderThis completely updated guide prepares you for taking the PMP certification examAs the most popular project management certification available, the PMP certification is very difficult to obtain and demands stringent requirements. Thankfully, this All-in-One guide is packed with valuable information that has been completely updated to offer you the most accurate and helpful information for taking the exam. The book features up-to-date content that reflects the changes in the Fifth Edition of the Project Management Body of Knowledge (PMBOK) and helps you navigate the various requirements to become PMP certified. Plus, new review questions written by the author serve to enhance your learning process. Contains all things related to becoming PMP certified, from signing up to take the exam to becoming savvy with the essential areas of PMBOKHelps you make sense of each domain of the PMBOK: communications management, cost management, human resources management, integration management, procurement management, quality management, risk management, scope management, and time managementOffers complete coverage of the challenging PMP certification requirements as well as a large selection of practice questionsFeatures an accompanying website that contains the Dummies Test Engine that boasts hundreds of sample questionsThis comprehensive guide will put you on your way to becoming PMP certified.
PMP Certification: A Beginner's Guide, Fourth Edition
by George G. AngelProject management is in everything we do, from our personal lives to our professional careers. It is the fastest-growing profession in the world, and the skills learned in this book can be used for any sort of project, large or small: setting up a small business; planning a wedding, family vacation, company picnic, or other event; and organizing projects of any scale. This beginner’s guide will teach you real-world project management skills for any project and will help prepare you to become a certified Project Management Professional (PMP) or Certified Associate Project Manager (CAPM). This fourth edition provides up-to-date information on how to effectively manage projects, programs, and portfolios to achieve organizational success. It includes tips and sample questions at the end of each chapter as well as a mock exam to help prepare you for the Project Management Institute (PMI) certification exams. This text follows the three PMI domains: People, Business Environment, and Processes. A case study with detailed real-world examples, sample templates, and actual project documents guides you through your own projects, from charter to close, using all five project groups (initiating, planning, executing, monitoring and controlling, and closing projects). This edition takes the standard processes and framework for traditional projects introduced in PMI’s sixth edition Project Management Body of Knowledge (PMBOK) and adds the new focus on Agile (adaptive) project management methods, tools, and techniques in PMBOK’s seventh edition to enhance your knowledge and ability to handle a wide range of projects.
PMP Exam Challenge!: 600 Mind-bending, Thought-provoking Questions For Pmp Exam Preparation (Esi International Project Management Ser. #15)
by Ginger Levin J. LeRoy WardPreparing for and passing the PMP(R) exam is no small feat. Although the number of certified PMP(R)s continues at a phenomenal rate, the exam failure rate remains uncommonly high. PMP(R) Exam Challenge! is designed to help you pass the exam by giving you an easy-to-use, highly portable publication, containing key relevant topics you are certain to
PMP Exam Prep For Dummies
by Crystal J. RichardsDiscover an exciting and lucrative new career in project management Project management is one of the most flexible, engaging, and lucrative careers available today. And nothing gets you ready for it quite like the Project Management Professional (PMP) certification exam, which awards the gold-standard qualification in the field. PMP Exam Prep For Dummies walks you through every step you need to take to acquire your PMP credential. The book covers all aspects of the PMP certification exam, helping you learn to manage a project's people, processes, and business priorities with ease. Applicable to virtually any industry—including health, construction, and information technology—the book offers: Critical info about the certification process, the application, the exam, and more Strategies for learning the most relevant parts of the Project Management Body of Knowledge (PMBOK) Complimentary access to an online practice question bank you can use to sharpen your skills and get ready for the test Perfect for aspiring project management professionals, career changers, and anyone else interested in broadening their business skillset, PMP Exam Prep For Dummies is also a can't-miss resource for practicing project management professionals looking to brush up on the basics. Grab your copy today!
PMP Exam Prep: Questions, Answers, & Explanations: 1000+ Practice Questions with Detailed Solutions
by Christopher ScordoCountless time and money is spent preparing for the PMP® exam. So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format, the PMBOK® Guide – Seventh Edition, and Agile Practice Guide! The practice tests in this book are designed to help students adjust to the pace, subject matter, and difficulty of the real Project Management Professional (PMP) exam. Geared towards anyone preparing for the exam, all tests include clear solutions to help you understand core concepts. If you plan on passing the PMP exam, it's time to test your knowledge. It's time for PMP Exam Prep - Questions, Answers, & Explanations. Now packed with Over 1,100 realistic PMP sample questions to help you pass the exam on your FIRST try. In this book: 1100+ detailed PMP exam practice questions including condensed PMP mock exams that can be completed in one hour; Targeted PMBOK Performance Domain tests, Diagram questions, Agile questions; and detailed solution sets for all PMP questions which include clear explanations and wording, PMBOK Performance Domain, ECO Domain and Task; and page references; and reasoning based on the latest PMBOK Guide – Seventh Edition.
PMP® Exam Preparation: Test Questions, Practice Test, and Simulated Exam
by Ginger Levin, PMP, PgMPFully updated to be aligned with the Project Management Body of Knowledge® (PMBOK® Guide), Sixth Edition, this study guide is structured per the PMP® Examination Content Outline (ECO), 2015 edition, which is the blueprint for the PMP® exam. The study guide has a chapter of 50 questions for each performance domain in the ECO: initiating, planning, executing, monitoring and controlling, and closing. The study guide also provides access to a 200-question on-line test that simulates the experience of taking the actual PMP® examination.
PMP® Examination Practice Questions
by Sean WhitakerUpdated for latest available exam. . . If you are studying towards the Project Management Professional (PMP®) Examination, then this book is an essential aid in your study program. To help you in your study this book contains over 400 realistic multiple choice practice questions, answers and explanations. The book is organized into two useful parts. The first part is all the questions, organized in chapters by topic. So in the first part, you can use it to simulate the test. With over 400 questions, you have a lot of test simulation. Then the second part not only gives the answers but also comments on the incorrect answers. So if you have less experience, you may find treating the second part a learning tool highly effective. Then go back to the first part to test your knowledge. What you'll learn Q&As to over 400 realistic practice questions and answers What are all the formulas needed to pass the exam You can use the first part to simulate testing You can use the second part as a study guide to understand why an answer is correct or not Who this book is for This book is for those with project management experience and some IT experience who are ready to study for and take the PMP exam.
PMP® in Depth: Project Management Professional Certification Study Guide for the PMP® Exam
by Paul SangheraUse this study guide to prepare for the Project Management Professional (PMP) exam administered by the Project Management Institute (PMI).The revised third edition of the best-selling PMP in Depth, updated to the sixth edition of PMBOK, has a laser-sharp focus on the exam objectives for project managers and others who want to pass the PMP exam. No prior knowledge of project management is assumed. The chapters and the sections within each chapter are presented in a logical learning sequence. The concepts and topics, both simple and complex, are clearly explained when they appear for the first time. This facilitates step-wise learning, prevents confusion, and makes this book useful for those who want to get up to speed quickly to pass the PMP exam, even if you are new to the discipline of project management.This book tells the story of project management in a cohesive, concise, yet comprehensive fashion. Unlike most PMP exam books, PMP in Depth covers the material in the order in which projects are actually run in the real world. The book is an easy-to-understand guide that is valuable both before and after the exam. What You’ll Learn Understand the body of knowledge required to earn the Project Management Professional (PMP) certification Acquire the knowledge needed to enter the field of project management and successfully manage projects in any fieldWho This Book Is For Project management practitioners preparing for the PMP exam, entry-level project managers and project team members preparing for the PMP exam, beginners who want to join the field of project management and get up to speed quickly, project managers who need a quick and easy reference to the discipline of project management, and instructors and trainers who want a textbook for the PMP exam or a course on project management
PNC Financial: Grow Up Great (A)
by Christopher Marquis V. Kasturi Rangan Alison ComingsIn 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented within PNC, and some of the key challenges and successes of the program during its first 5 years of operation. Key elements of the case are the process by which PNC decided to focus on Grow Up Great as its signature program, and how the program was designed to provide extensive volunteering opportunities for employees. The case also explores how PNC leadership has engaged in extensive advocacy on the issue of early childhood education. The branding and marketing issues associated with Grow Up Great and how it fits in PNC's organizational structure are also highlighted in the case. =
PNC Financial: Grow Up Great (B)
by Christopher Marquis Laura Velez Villa William Drewery Bradley CraneIn 2011, the PNC Financial Services Group announced the addition of $250 million to the $100 million that it had pledged to its early childhood education program, Group Up Great, in 2003. The case serves as an update to the "PNC Financial: Grow Up Great (A)" case, which outlined the design and implementation of the program and presented key challenges. The (B) case will show some of the program's responses to challenges like the strategic integration to Grow Up Great into the bank's business; the introduction of the program to new markets following the bank's geographical expansion; and the measurement of the programs' social impact.
POP! Create the Perfect Pitch, Title, and Tagline for Anything
by Sam HornWhy do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant and workshop leader Sam Horn identifies what makes an idea, message or product break out - and presents a simple and proven process: POP! (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products and messages that pop through the noise, off the shelf and into consumers' imaginations.
POWER STORIES: The 8 Stories You Must Tell To Build An Epic Business
by Valerie KhooLearn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught--and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
PPG: Developing a Self-Directed Work Force (A)
by David A. Garvin Norman KleinPPG has built a state-of-the-art glass plant in Berea, Kentucky. The plant is pursuing the goal of a "self-directed workforce." The case describes the progress to date and the unresolved issues faced by management. These include questions about shift rotation, promotion opportunities, employee evaluation and supervision, the role of employees in policy setting, and whether or not to introduce a system of peer review. Explores the process of creating a self-directed workforce, the underlying theoretical model, and the difficulties and tensions inherent in that approach.
PR 2.0: How Digital Media Can Help You Build a Sustainable Brand (Doshorts Ser.)
by John FriedmanDigital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
PR In A Week: A Public Relations Masterclass In Seven Simple Steps
by Brian SalterBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR
PR In A Week: A Public Relations Masterclass In Seven Simple Steps
by Brian SalterBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you're trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.Nowadays there is a veritable plethora of communication channels available, ranging from traditional newspapers and magazines to online outlets including ezines, social networking sites and blogs. Some of these are good in some situations, but hopeless in others. Throughout this book we will be concentrating on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.- Sunday: Who needs PR- Monday: External audiences- Tuesday: Dealing with the media- Wednesday: Social Media- Thursday: Practical pointers for powerful press releases- Friday: Marketing communications- Saturday: Internal PR
PR Power: Inside Secrets From the World of Spin
by Amanda BarryWhether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:* practical hints and tips* toolkit exercises* case studies from real businesses* priceless advice from leading experts in PR
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
by Mark WeinerData, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
PR and Communication in Local Government and Public Services
by Wendy Moran John Brown Pat GaudinA practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for older consumers - how can local councils convey their key messages to best effect? And how can a council's "brand" be built and protected? PR and Communication in Local Government and Public Services reinforces the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business
by Christina DavesThe do-it-yourself guide to getting publicity for your business—without a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more &“Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.&” —Steve Olsher, New York Times–bestselling author of What&’s Your WHAT
PR für vegane und nachhaltige Produkte: Presse- und Öffentlichkeitsarbeit für Unternehmen und Startups mit Purpose
by Katrin KasperDieses Buch zeigt, wie Unternehmen vegane und nachhaltige Produkte oder Dienstleistungen vermarkten und kommunizieren können. Denn Veränderungen hin zu mehr Nachhaltigkeit können nur gelingen, wenn Menschen überzeugt und begeistert werden – Verbote hingegen sind eher kontraproduktiv. Wie also können „Veggie“-Produkte den Konsumenten schmackhaft gemacht werden? Wie lassen sich nachhaltige Marken authentisch positionieren? Und was tun, wenn die Ideale groß, die Budgets aber klein sind? Katrin Kasper zeigt, wie man mit Storytelling, überraschenden PR-Aktionen und professioneller Pressearbeit die Wahrnehmung der Menschen beeinflussen und das Konsumverhalten langfristig positiv verändern kann – und dabei ganz nebenbei die Welt verbessert.
PR und Organisationskommunikation im Gesundheitswesen: Interdisziplinäre Perspektiven auf Wertehorizonte und deren Spannungsfelder
by Doreen ReifegersteDas Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrößen sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
PR-Perspektiven: Reflexionen zur Theorie der Praxis
by Lars Rademacher Peter SzyszkaMit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen.Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.
PR: Fifty Years in the Field
by Jack DonoghueIn PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations — in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses’ strike of 1977 and the fiasco of Information Canada. Jack Donoghue’s memoirs provide a different and instructive view on significant events in Canada’s history.
PRAGMATIC Security Metrics: Applying Metametrics to Information Security
by W. Krag Brotby Gary HinsonOther books on information security metrics discuss number theory and statistics in academic terms. Light on mathematics and heavy on utility, PRAGMATIC Security Metrics: Applying Metametrics to Information Security breaks the mold. This is the ultimate how-to-do-it guide for security metrics.Packed with time-saving tips, the book offers easy-to-fo