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Personal Branding: Was Menschen zu starken Marken macht
by Holger J. Schmidt Christopher Spall„Wofür stehst du?“ Die Autoren erläutern die Gesetze der modernen Markentechnik und passen sie an die Bedürfnisse und Besonderheiten der Persönlichkeitsentwicklung an. Sie veranschaulichen, wie der Aufbau einer eigenen Marke von innen heraus gelingen kann. So kann der Leser nach der Lektüre dieses Buches das, was ihn auszeichnet, auf den Punkt bringen und anderen Menschen authentisch und eindrucksvoll vermitteln.Mit einem Geleitwort von Telekom-CEO Tim Höttges, zahlreichen Fallbeispielen und neun exklusiven Interviews, u.a. mit Wolfgang Bosbach, Christoph Burmann, Dieter Adlmaier-Herbst und Tilman Billing.Drei spannende Fakten zum Buch- Wissenschaft trifft „Do it yourself“: Das Buch gibt einen Überblick über populäre Ansätze des Personal Branding und bietet mit zahlreichen „Do it yourself“-Sessions die Möglichkeit, direkt loszulegen.- Personal Branding trifft Zukunft: Das Buch gibt Werkzeuge und Techniken an die Hand, wie die eigene Persönlichkeit in Zeiten von Künstlicher Intelligenz und Social Media den erfolgsentscheidenden Unterschied machen kann.- Persönlichkeitsmarke trifft Unternehmensalltag: Das erste Buch, das einen Einblick gibt, wie Personal Branding in Organisationen systematisch genutzt werden kann.Stimmen zum Buch„Auf fundiertem Unterbau und anhand kluger Gespräche setzen Spall und Schmidt einen neuen Standard in der Markenbildung von Personen, der Einsteiger abholt und Fortgeschrittene hineinzieht.“ Alexander Möthe, Handelsblatt„Wenn Wissenschaft und Praxis eng zusammenarbeiten, kann etwas so Sinnvolles herauskommen wie das Buch von Spall und Schmidt. Der vorgestellte Ansatz ist fundiert, innovativ und höchst praktikabel.“Dr. Florian Maier, Leiter Strategy & Brand, Jungheinrich AG„Frauen, lest das Buch Personal Branding! Erfahrt hier, wie euch eure Eigenmarke für eine Führungsposition qualifizieren kann.“ Petra Baumann, Director Corporate Marketing, PHOENIX CONTACTDie AutorenChristopher Spall ist Experte für Markenentwicklung von Organisationen und Persönlichkeiten sowie Gründer und Geschäftsführer der Markenidentitäts-Beratung Spall.macht.Marke in Nürnberg.Prof. Dr. Holger J. Schmidt ist Professor für ABWL und Marketing an der Hochschule Koblenz und Gründer des Center for Brand Excellence (C-BEX).
Personal Brands
by Roberto �lvarez del BlancoThe personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Personal Coaching for Results: How to Mentor and Inspire Others To Amazing Growth
by Lou TiceIn Personal Coaching for Results, Lou Tice walks you through the process to coach yourself to effectiveness and success, step by step. Using what he wrote here builds your personal effectiveness and then guides you on your way to becoming the credible, influential mentor you have it in you to be.
Personal Concierge Service
by Entrepreneur MagazinePersonal assistants aren't just for the rich and famous anymore. More and more people are willing to pay good money for personal services that help make their lives easier. Our guide will show you how to get started in two high-paying and exciting personal service businesses: personal concierge and personal shopper.As a personal concierge, clients will hire you to plan trips, make dinner reservations, get concert tickets, pick-up dry cleaning and myriad other errands they simply don't have time to do themselves. Love to shop? Become a personal shopper and get paid to shop for gifts, fashions and just about anything else people buy. Some personal shoppers even act as wardrobe consultants to celebrities.Startup is easy. Overhead is low. And you can even work out of your home. All you need to get started is a phone, some business cards, and this essential guide. It teaches you everything you need to know, including:Making the right contacts to find great business and individual clientsUsing the internet to make your job easierBuilding loyalty among clients and getting glowing referralsChoosing what services to offer and setting feesWhat it takes to gain the competitive edgeWhichever path you choose, our guide is your key to success. You'll learn everything you need to know to start and run your new business. Sample forms, additional resources, checklists and work sheets guide you through every step of the startup process, putting you on the road to success in your own concierge business today!The First Three YearsIn addition to industry specific information, you'll also tap into Entrepreneur's more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.BONUS: Entrepreneur's Startup Resource Kit!Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more - all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the "how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likelyto encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-imp...
Personal Effectiveness (Im Certificate In Management Ser.)
by Alexander Murdock Carol N. Scutt'Personal Effectiveness' encourages managers to develop self-knowledge and apply this to their behaviour, both in relation to their own job performance and in the role of leading and managing others. Through reviewing progress within your area of managerial responsibility, you will improve your own opportunities and prospects as well as build the ability to identify the strengths and weaknesses of others. "Personal Effectiveness" inspires managers to continuously develop and upgrade their set of skills, knowledge and behaviours to be appropriate for effective leadership in the 21st century. 'Personal Effectiveness' introduces managers to the idea of effective performance and the underlying techniques and approaches required in terms of behaviour and skills to achieve effective performance. The authors follow the Personal Competency Model currently in favour and anticipate future developments within the model. The behaviours, or competencies, which underpin effective performance in modern management are addressed and those behaviours associated with the Personal Competency Model are explored and developed.This third edition of Personal Effectiveness incorporates new self-assessment templates to enable the manager to identify personal strengths and weaknesses in each element of the relevant competency within the model, as appropriate to each chapter. The checklist of associated behaviours, the full Personal Competency Model and the various units of competence (performance) underpinned by the competencies (behaviour and skills) can now be found in the three associated appendices. A number of additional concepts and models, as well as some new scenarios, have been introduced throughout the text and the links to the Institute"s Module (where relevant) have now been identified at the beginning of the chapters.The text is suitable for use on the Chartered Management Institutes Diploma Level course on Understanding Yourself and "Personal Development Planning". It is also suitable for NVQ national units of managerial competence and personal competency required to perform at management level 4.
Personal Finance
by Rachel Siegel Carol YachtPersonal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. If you would like to hear Rachel talk about her book, and the Personal Finance course listen to her podcast. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.
Personal Finance
by Rachel Siegel Carol YachtPersonal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. If you would like to hear Rachel talk about her book, and the Personal Finance course listen here to her podcast. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts’ tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.
Personal Finance
by Rachel Siegel Carol YachtPersonal Finance by Rachel Siegel and Carol Yacht is a comprehensive Personal Finance text which includes a wide range of pedagogical aids to keep students engaged and instructors on track. If you would like to hear Rachel talk about her book, and the Personal Finance course listen here to her podcast. This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts' tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.
Personal Finance
by Robert J. Hughes Les Dlabay Jack KapoorDecisions students make today can affect not only their life now but have an impact on their future. If students make wise financial decisions, life can become a more joyous experience. On the other hand, if students make bad decisions, life may not turn out so well. Personal Finance was written with one purpose: To provide the information students need to make informed decisions that can literally change their life. The 13th provides the information needed to take advantage of opportunities and to help manage their personal finances. <p><p> This new edition of Personal Finance is packed with updated information and examples to help students plan for the future and achieve financial security. For example, we have revised important topics like taxes, college loans, health care, and investments to provide the most current information available. Other important topics including credit, housing, legal protection, retirement planning, and estate planning have also been revised in this edition.
Personal Finance
by Jack R. KapoorDecisions students make today can affect not only their life now but have an impact on their future. If students make wise financial decisions, life can become a more joyous experience. While there are no guarantees there won’t be hardships ahead, the material in the 14th edition of Personal Finance can provide you with the information needed to weather a pandemic, an unexpected job loss, or the next crisis. Personal Finance was written with one purpose: To provide the information you need to make informed decisions that can literally change your life. This edition is packed with new and updated information and examples to help students plan for the future and achieve financial security. For example, we have revised important topics like taxes, banking services, college loans, health care, investments, and retirement planning. In addition, our new features personal FinTech and digital financial literacy are both designed to help you use technology to improve financial decision-making.
Personal Finance
by Jack R. Kapoor Les R. Dlabay Robert J. HughesThe primary purpose of this book is to help you apply the personal finance practices you learn from the book and from your instructor to your own life. The following new features of the tenth edition expand on this principle. You can use them to assess your current personal financial literacy, identify your personal finance goals, and develop and apply a personal finance strategy to help you achieve those goals.
Personal Finance
by Jeff MaduraDirected primarily toward undergraduate finance majors, this text also provides practical content to current and aspiring industry professionals, or anyone interested in learning how to manage their personal finances. Personal Finance takes a hands-on approach to building a financial plan. The text's seven parts each cover one section of a financial plan; Chapter 21 is the capstone. A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning.
Personal Finance
by Jeff MaduraThe main feature of Personal Finance is its hands-on approach keyed to the concepts readers need to build their own financial plans. The text’s seven parts are all pieces of a financial plan; Chapter 21 is the capstone. A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning. <p><p> The Sixth Edition is fully updated with recent financial trends, such as lower interest rates, changing salaries, and rules for credit card use. With case studies and workable examples throughout, this book is an active tool readers can use to become comfortable managing their finances into the future.
Personal Finance
by Vickie BajtelsmitThis book offers essential skills and knowledge that will set students on the road to lifelong financial wellness. By focusing on real-world decision making, Bajtlesmit engages a diverse student population by helping them make personal connections that can immediately impact their current financial situations. Using a conversational writing style, relatable examples and up-to-date coverage on important topics like student debt, students gain the knowledge they need to avoid early financial mistakes. By the end of the course, students have identified their goals and developed the problem-solving skills they need to build on as they progress to the next stages of life.
Personal Finance (Seventh Edition): Turning Money Into Wealth
by Arthur J. KeownPersonal Finance: Turning Money into Wealth empowers students to successfully make and carry out a plan for their financial future. By introducing the ten fundamental principles of personal finance in a way that leaves a lasting impression, this text offers students lifelong tools that will help them effectively cope with an ever-changing financial environment. The Seventh Edition has beenupdated to reflect recent changes in the world of personal finance, including new tax laws, the recent economic downturn, weakness in the labor markets, the introduction of the Affordable Care Act, the explosion of student loans, and the rise of credit card debt.
Personal Finance 101: From Saving and Investing to Taxes and Loans, an Essential Primer on Personal Finance (Adams 101)
by Alfred MillGet your financial life in order—from saving and investing to taxes and loans—with this comprehensive, accessible guide to everything you need to know about finance.Managing your finances can be overwhelming at times. But it doesn&’t have to be! Personal Finance 101 will provide you with all the skills you need to make good financial decisions and grow your personal wealth. Full of must-have advice and organized in an easy-to-read format, this book provides a wealth of knowledge on personal finance basics including: -Choosing your bank (and why it matters) -Building an emergency fund -Salary and benefit packages -Where your money is going (and how to keep more of it) -Refinancing or consolidating student loans -Health and property insurance -Building credit responsibly -How to get a mortgage Use this guide and make the most of the money you have, plan for future purchases like a house or a vacation, save for retirement, or simply become more financially responsible. Perfect for finance beginners or those looking to refresh their knowledge, Personal Finance 101 is the one-stop shop for all of your personal finance questions!
Personal Finance After 50 For Dummies
by Eric Tyson Bob CarlsonManage your finances in your golden years--enjoy your retirement! Numerous life changes come with the territory of getting older--as we're reminded every day by anti-aging campaigns--but one change the media doesn't often mention is the need for a shifting approach to personal financial management. Personal Finance For Seniors For Dummies, 2nd Edition offers the targeted information you need to make informed decisions regarding your investments, spending, and how to best protect your wealth. You've worked your whole life for your nest egg--why not manage it as effectively as possible? Enjoying your golden years hinges on your ability to live the life you've dreamed of, and that's not possible unless you manage your finances accordingly. The right financial decisions may mean the difference between a condo in a more tropical climate and five more years of shoveling snow, so why leave them to chance? Explore financial advice that's targeted to the needs of your generation Understand how changes in government programs can impact your retirement Consider the implications of tax law updates, and how to best protect your assets when filling out tax forms each year Navigate your saving and investment options, and pick the approaches that best fit the economic environment Whether you're heading into your senior years or your parents are getting older and you want to help them take care of their finances, Personal Finance For Seniors For Dummies, 2nd Edition offers the insight you need to keep financial matters on the right track!
Personal Finance After 50 For Dummies
by Eric Tyson Robert C. CarlsonPersonal Finance After 50 For Dummies, 2nd Edition (9781119543633) was previously published as Personal Finance After 50 For Dummies, 2nd Edition (9781119118770). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Manage your finances in your golden years—enjoy your retirement! Numerous life changes come with the territory of getting older—as we're reminded every day by anti-aging campaigns—but one change the media doesn't often mention is the need for a shifting approach to personal financial management. Personal Finance After 50 For Dummies, 2nd Edition offers the targeted information you need to make informed decisions regarding your investments, spending, and how to best protect your wealth. You've worked your whole life for your nest egg—why not manage it as effectively as possible? Enjoying your golden years hinges on your ability to live the life you've dreamed of, and that's not possible unless you manage your finances accordingly. The right financial decisions may mean the difference between a condo in a more tropical climate and five more years of shoveling snow, so why leave them to chance? Explore financial advice that's targeted to the needs of your generation Understand how changes in government programs can impact your retirement Consider the implications of tax law updates, and how to best protect your assets when filling out tax forms each year Navigate your saving and investment options, and pick the approaches that best fit the economic environment Whether you're heading into your senior years or your parents are getting older and you want to help them take care of their finances, Personal Finance After 50 For Dummies, 2nd Edition offers the insight you need to keep financial matters on the right track!
Personal Finance After 50 For Dummies
by Eric Tyson Robert C. CarlsonThe best way to take control of your post-career financial future Retirement is lasting longer for all of us. That’s why—and however long you decide to keep working—it’s essential to plan ahead so you can live your post-career life as you wish. The latest edition of Personal Finance After 50 For Dummies details what you need to know—making it the perfect book to shelve next to your diet and fitness library, so you can keep your finances, as well as your health, in peak condition. Whether you’re new to financial planning or are pretty savvy but want to cut through the noise with targeted information and advice, you’ll find everything you need to know about how best to spend, invest, and protect your wealth so you can make your senior years worry-free, healthy, and fun. In plain English, retirement and financial experts Eric Tyson and Bob Carlson cover all the issues from investing, Social Security, and the long-term insurance marketplace to taxes and estate planning—including state-by-state differences. They demystify the muddy world of financial planning and provide strategies that make the course ahead crystal clear. They also dive into less obvious territory, showing how it’s possible to strategize financially to avoid the worst impact of unexpected events—such as the COVID-19 crisis—as well as exploring what investment approaches you can take to protect the most important possession of all: your own and your family’s health. Minimize your taxes and make wise investing decisions Find out how the SECURE Act affects retirement accounts and savings Navigate the latest Medicare, Social Security, and property tax rules Dig into what’s new in estate planning and reverse mortgages Get what you want from your career as you approach retirement Whether doing it for yourself or for parents, it’s never too late to begin retirement planning—and this highly praised, straightforward book is the best way to take control, so you can be confident your senior years are exactly what you want them to be: golden.
Personal Finance After 50 For Dummies
by Eric Tyson Robert C. CarlsonMove confidently into your retirement planning years with financial advice from a bestselling personal finance advisor Retirement is lasting longer than it ever has. And a little bit of careful planning can ensure that you spend your retirement—and the years leading up to it—in comfort and financial security. In the latest edition of Personal Finance After 50 For Dummies, trusted personal finance author and advisor Eric Tyson delivers an up-to-date and expert take on how to enter your fifties in the best financial health possible. The book offers advice designed to help regardless of your income or living situation. You'll find sound and crystal-clear advice you can apply immediately on everything from investing to managing when to take Social Security, securing long-term insurance, navigating taxes, and establishing an estate plan. You'll also get actionable guidance on the latest financial trends, including no-nonsense strategies regarding alternative investments and how to navigate financial products aimed at those nearing or in retirement, like reverse mortgages. Inside the book: Effective, step-by-step guides to building a financial plan that works for you, saving for the long-term, and creating a realistic budget Strategies for managing and reducing financial risk without missing out on sound investment opportunities that keep pace with inflation Explanations of how to blend government programs like Social Security and Medicare into your plan Perfect for anyone interested in taking a serious look at planning for middle age and beyond, Personal Finance After 50 For Dummies covers the topics of unique interest to those looking to build a comfortable life in their golden years.
Personal Finance Desk Reference
by Ken LittleOne-stop shopping for all things financial.Personal finances are becoming more and more complex, and this is the only comprehensive reference book on this sprawling subject. Beginning with the basics of financial planning (budgeting, interest, banking, insurance, and debt), this helpful guide goes on to cover everything people need to know about handling just about every aspect of their financial world, including investing, taxes, retirement, estate planning, and more.
Personal Finance For Australians For Dummies
by Barbara DruryGet your finances in order. Sorting out your personal finances might feel like a daunting task, but this book helps to break it down into small, achievable steps. From creating a simple budget and sorting out your bank accounts to getting your mortgage under control and obtaining some professional advice on your situation, this straightforward book sets you on the path to financial security.
Personal Finance For Canadians For Dummies
by Eric Tyson Tony MartinPersonal Finance For Canadians For Dummies, 5th Edition, is a comprehensive roadmap to financial security. Expert authors Eric Tyson and Tony Martin offer pointers on eliminating debt and reining in spending, along with helpful tips on reducing taxes. Learn how to build wealth to ensure a comfortable retirement and tuition for the kids with a primer on investing. Using up-to-date Canadian examples and references, Personal Finance For Canadians For Dummies, 5th Edition provides you with the tools you need to take control of your financial life--in good times and bad.
Personal Finance For Canadians For Dummies
by Eric Tyson Tony Martin Michael McCulloughGain financial literacy and get expert advice—tailor made for the provinces Personal Finance For Canadians For Dummies is a comprehensive guide and reference that helps you get smart about money, taking unique Canadian laws and opportunities into account. The clear, jargon-free explanations in this book will lead you to financial savvy. Understand how your earnings inform your budget, when to spend vs when to borrow, how to invest wisely, and how to protect your assets. You’ll also learn best practices for managing your money with an eye toward Canadian tax laws, retirement plans, education savings, and pension plans. With the sound advice you’ll find inside, you’ll soon see your loonies turn into toonies! Improve your financial literacy and establish realistic goals Reduce your spending, set a budget, save for the future, and manage debt Minimize your tax bill and work out the differences among retirement and savings plans Invest in stocks or real estate to protect and grow your assets in the long termThis is the perfect Dummies guide for Canadians looking for advice on how to best manage their finances.
Personal Finance For Canadians For Dummies (For Dummies Series)
by Eric Tyson Tony Martin<P><P>Take control of your finances! <P><P>The latest on how to save more, invest wisely, and plan for the future. <P><P>Do you need help managing your financial priorities? Relax! This friendly guide give you just the information you need to take control of your finances and make the most of your money. Whatever your income level, whatever you financial goals, the updated edition of this national bestseller is the Canadian sourcebook of sound financial planning.