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Personas compran personas
by Carlos RosalesUn libro que da las claves para gestionar el crecimiento personal y profesional, la forma de trabajar la automotivación aplicando las bases de la Psicología Positiva, entre otros. En Personas compran personas encontrarás estrategias efectivas para incrementar las ventas de tu producto o servicio tales como: -Estrategias que te permitirán vender tus ideas, proyectos, y productos a las personas y empresas que desees. -Una metodología para gestionar tu crecimiento personal y profesional. -Estrategias para construir tu marca personal. -La forma de aplicar las habilidades de influencia para lograr persuadir a otros. -Un modelo aplicable de ventas profesionales. "Al conocer a Carlos Rosales como partner de GMAC para los programas de desarrollo corporativo de los equipos de ventas en Latinoamérica, conocí el verdadero significado de la palabra 'espectacular'". - Gerente de entrenamiento de GMAC / México "Personas compran personas permite una visión integral para el equipo de venta de cualquier empresa o negocio. Establece conceptos claros y sencillos para llevarlos al próximo nivel de trabajo". - Ralph Kinmard "Creo que leer este libro será de mucha ayuda para vendedores y no vendedores, en sus procesos de búsqueda personal y profesional. Este libro es sobre todo muy práctico en su ejecución y motivante para la acción". - Mónico Carvajal, Formador internacional de coaches / Presidente GSP de Venezuela.
Personas entwickeln für Marketing, Vertrieb und Kommunikation: Grundlagen, Konzept und praktische Umsetzung (essentials)
by Sabine Kirchem Juliane WaackDieses essential erklärt auf den Punkt, wie sich die Bedürfnisse von Zielgruppen mithilfe des Persona-Konzepts ermitteln lassen. Diese Methode bietet Unternehmen die Chance, mit Kunden und Geschäftspartnern einfacher ins Gespräch kommen, da die fiktiven Personen als Stellvertreter sehr real und greifbar werden. Nicht nur Unternehmen, sondern auch Organisationen oder Vereine können sich dieses Konzept für Marketing und Vertrieb, für die Öffentlichkeitsarbeit, im Fundraising oder auch für die Mitarbeiter- oder Mitgliederansprache zunutze machen.In diesem Buch erfahren Sie, was Personas sind, wie sie strategisch entwickelt und eingesetzt werden und wie Sie Ihre Zielgruppe besser kennenlernen, um daraus die richtige Ansprache abzuleiten. Mit einer Vorlage zur Erstellung von Personas, Formulierungshilfen und Wortlisten erhalten Sie eine konkrete Anleitung für die praktische Umsetzung.Hilfreich für Mitarbeiter in Marketing und Vertrieb, Human Resources, für Studierende sowie Vereine und Organisationen.
Personennahe Dienstleistungen der Zukunft: Beiträge aus Theorie und Praxis (Edition HMD)
by Christoph Lattemann Susanne Robra-BissantzDie digitale Transformation fordert und befördert personennahe Dienstleistungen. Dienstleistungen, die Menschen in ihrem Leben unterstützen. Dieses Buch bietet wertvolle Anregungen dazu, wie personennahe Dienstleistungen über digitale Plattformen oder Prozesse gestalten werden können. Dabei setzt es am persönlichen Leben an und bietet Forschungsergebnisse und Praxiserfahrungen aus drei Anwendungsbereichen: zu Hause und im Wohnumfeld, im individuellen privaten oder beruflichen Leben, sowie im Umfeld von Bildung und Wissenschaft. Das Buch liefert Inspirationen für Forschungsprojekte, die aus digitalen Technologien eine personennahe Dienstleistung entwickeln, aber auch für jedes Unternehmen, das eine gute Idee zu einem marktreifen Angebot wandeln muss. Es ist damit ein Must-Read für alle Praktiker*innen und Forscher*innen, die sich mit der digitalen Transformation beschäftigen und dieser theoretisch – auf Basis der Service Logik - und für heutige Märkte mithilfe der Gestaltung innovativer, personennaher Dienstleistungen begegnen wollen.Wie typisch für die Fachbuchreihe Edition HMD greifen die Beiträge das Thema aus Sicht von Forschung und Praxis auf. In diesem Buch wird dabei jeweils ein Beispiel personennaher Dienstleistungen einmal wissenschaftlich und einmal aus dem praktischen Blickwinkel betrachtet.
Personnel Administration in an Automated Environment
by Philip E LeinbachHere is what the experts have to say about the effects of computer applications on selected facets of personnel administration in libraries. Senior library managers, systems librarians, and library educators with a special interest in automation analyze the changes in the workplace that have already occurred and discuss those that will confront library professionals in the future. Personnel Administration in an Automated Environment covers the latest issues and research on the topic. Among the subjects dealt with are education and compensation of automation librarians, the nature of jobs in an automated library, the opportunities for innovation and change in technical library jobs, new personnel issues as a result of automating users’services, changing staff requirements in mid-sized academic libraries, the intersection of library and computer center tasks, and the impact of computerization on job satisfaction and performance evaluation. Administrators, personnel officers, and department heads in mid-sized to large libraries with computer-based operations will find both research-based results and reasonable speculation on everyday problems. A bibliography of the most recent books and articles will be useful to scholars of the subject.
Personnel Economics In Practice (Third Edition)
by Edward P. Lazear Mike GibbsThe performance of organizations and economies is the sum result of the motivations, decisions, and actions of many individuals. These individuals and their actions combine to create innovation, higher economic growth, more job opportunities, and better products.
Personnel Management in Government: Politics and Process (Public Administration and Public Policy)
by Norma M. Riccucci Katherine C. Naff Madinah F. HamidullahWith over 20 million people on its payroll, the government is the largest employer in the country. Managing people who do the nation’s work is of critical importance to politicians, government leaders, and citizens alike. Personnel Management in Government: Politics and Process, eighth edition, examines the progress and innovations that public personnel professionals are making to address changes in the political, legal, and managerial environment of government. It provides students with a comprehensive understanding of human resource management within its historical and political context in the public sector. A number of new developments are addressed in the eighth edition, including discussion of: Human resource management in nonprofit organizations in an all-new, dedicated chapter Current and future challenges to recruitment and hiring, including the use of social media in recruitment Privatization and contracting out The rise of employment "at will" policies Digital technology or "digitalization" in HRM and the need to enhance cybersecurity Managing performance with human capital analytics Increased reliance on telework States’ attacks on public sector labor unions HRM changes under the Trump administration Since publication of the first edition in 1977, Personnel Management in Government has addressed issues not yet considered mainstream, but that have proven central to the development of the field over time. This long-standing but no less innovative textbook is required reading for all students of public, government, and non-profit personnel management.
Personnel Planning and Occupational Choice (Routledge Library Editions: Human Resource Management Ser. #35)
by Stuart R. TimperleyThis book, first published in 1974, explores the processes by which organisations (and larger entities) attempt to influence their populations (and prospective future populations). The author examines these processes in regards to systematic analysis with a focus on one key area of behaviour, namely individual mobility within and between the occupational and educational sectors. This title will be of interest to students of business studies and human resource management.
Personnel Selection in the Pattern Evidence Domain of Forensic Science: Proceedings of a Workshop
by Engineering Medicine National Academies of SciencesIn July 2016 The National Academies of Sciences, Engineering, and Medicine convened a workshop with the goal of bringing together industrial and organizational (I-O) psychologists, experts on personnel selection and testing, forensic scientists, and other researchers whose work has a nexus with workforce needs in the forensic science field with a focus on pattern evidence. Participants reviewed the current status of selection and training of forensic scientists who specialize in pattern evidence and discussed how tools used in I-O psychology to understand elements of a task and measure aptitude and performance could address challenges in the pattern evidence domain of the forensic sciences. This publication summarizes the presentations and discussions from the workshop.
Personzentriert-integrative Gesprächsführung im Coaching
by Christiane HellwigDieses Fachbuch für Coaches vermittelt sehr praxisnah Techniken der Gesprächsführung im Coaching, indem es die Ansätze und Haltungen humanistischer, systemischer und verhaltenspsychologischer Theorien auf verständliche Weise integriert. Nach Vermittlung der Grundlagen werden praktische Tipps und Methoden behandelt – von der Beziehungsgestaltung und personzentrierten Gesprächsführungstechniken über die Gestaltarbeit, Integration des körperlichen Erlebens, die Arbeit mit Systemen bis hin zu Perspektiven aus der Psychoanalyse und dem Umgang mit schwierigen Situationen.
Personzentriert-integrative Gesprächsführung im Coaching: Zuhören – Verstehen – Intervenieren
by Christiane HellwigDieses Fachbuch vermittelt sehr praxisnah die Haltung und Techniken der personzentriert-integrativen Gesprächsführung. Dazu werden zunächst das humanistische Menschenbild und die personzentrierte Persönlichkeitstheorie sowie die psychologischen Konzepte aus den integrierten Verfahren vorgestellt. Die Leitfrage lautet: Wie funktioniert personzentrierte Unterstützung im Coaching und wie kann diese erlernt werden? Dabei stützen sich die meisten Coaching-Konzepte auf eine Sammlung verschiedener Techniken ohne einheitliches Fundament. Personzentriert-integratives Coaching verbindet den, in seiner Wirksamkeit nachgewiesenen, Personzentrierten Ansatz mit coachingrelevanten, integrativen Methoden. Die Verbindung der Beziehungsgestaltung mit Techniken und Methoden werden, im Zusammenhang mit Möglichkeiten der Problemklärung und Lösungsfindungsunterstützung, aufgeführt.
Perspectivas de la Economía Mundial Abril de 2013: Esperanzas, realidades, riesgos
by International Monetary FundA report from the International Monetary Fund.
Perspective on Design: Research, Education and Practice (Springer Series in Design and Innovation #1)
by José Silva Daniel Raposo João NevesThis book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.
Perspective on Entrepreneurship
by Howard H. StevensonDesigned to highlight alternative concepts of good management and the need for entrepreneurship as a response to societal changes. It argues that entrepreneurship can be fostered or destroyed as a function of the administrative setting.
Perspectives and Practices of Education for Sustainable Development: A Critical Guide for Higher Education
by Simon Kemp Rehema M. White Price, Elizabeth A. C. Longhurst, James W. S.Informed by theory and full of practical advice, this key title offers a clear route to education for sustainable development (ESD) whilst questioning how we reconcile participatory, inclusive processes and the urgency of global crises.This handbook provides guidance for those with an interest in the purpose and direction of learning and the principles and practices of sustainability in universities in the UK and beyond. With critical analysis and useful case studies and recommendations, the book covers key topics such as: The need for sustainable development and the role that universities can play in this Showing how ESD should be part of a whole institution approach Development of relevant curricula with innovative and inspiring pedagogies to support sustainability competencies Transdisciplinary learning and pioneering forms of knowledge production Graduate futures and emerging priorities in the field of ESD Through detailed case studies from experts in the field, this book demonstrates how ESD enables a critical interrogation of our world and strengthens the capacities of our universities to nurture future thinking leaders.This is essential reading for all those interested in beginning or widening ESD in programmes, universities and the wider sector, including academic staff, university senior managers and support staff, students, policy makers, employers, and community leaders.
Perspectives in Agile Sustainable Practices and Business Value (Contemporary Management Practices)
by Sunil Sahadev Soumya Mukherjee Dipak Saha Rabin Mazumder Mrinal Kanti DasAgility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is essential for organizations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today’s economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR, and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.
Perspectives in Business Informatics Research
by Raimundas Matulevičius Marlon DumasThis book constitutes the proceedings of the 14th International Conference on Perspectives in Business Informatics Research, BIR 2015, held in Tartu, Estonia, in August 2015. Overall, 49 submissions from 16 countries were rigorously reviewed by 47 members of the Program Committee representing 23 countries. The selected 16 full papers and 4 short papers are included in this volume. The conference theme was "making business information systems interoperable and adaptive in highly interconnected and changing contexts". The papers have been organized in topical sections on business information systems interoperability, business information system requirements and architecture, business process and decision management, business information systems development, and research in progress.
Perspectives in Business Informatics Research: 15th International Conference, BIR 2016, Prague, Czech Republic, September 15–16, 2016, Proceedings (Lecture Notes in Business Information Processing #261)
by Václav Řepa Tomáš BrucknerThis book constitutes the proceedings of the 15th International Conference on Perspectives in Business Informatics Research, BIR 2016, held in Prague, Czech Republic, in September 2016. Overall, 61 submissions from 16 countries were rigorously reviewed by 42 members of the program committee representing 21 countries. The selected 21 full papers and 3 short papers are included in this volume together with 2 abstracts of invited talks. This year again, the papers presented at the conference cover many important aspects of the development, use, and application of management information systems. The papers have been organized in topical sections on Business Processes and Enterprise Modeling; Information Systems Development; Information Systems Management; Learning and Capability; and Data Analysis.
Perspectives in Business Informatics Research: 16th International Conference, BIR 2017, Copenhagen, Denmark, August 28–30, 2017, Proceedings (Lecture Notes in Business Information Processing #295)
by Björn Johansson, Charles Møller, Atanu Chaudhuri and Frantisek SudzinaThis book constitutes the proceedings of the 16th International Conference on Perspectives in Business Informatics Research, BIR 2017, held in Copenhagen, Denmark, in August 2017. This year the BIR conference attracted 59 submissions from 23 countries. They were reviewed by 45 members of the Program Committee, and as a result, 17 full papers and 3 short papers were selected for presentation at the conference and publication in this volume. They are organized in sections on enterprise architecture, business process management, business analytics, information systems applications, and information systems development. In addition, the summaries of the two conference keynotes are also included. This year, the conference theme was the digital transformation, which will impact most businesses, organizations and societies and call for new and radical approaches to how we adopt, use and manage IT.
Perspectives in Business Informatics Research: 17th International Conference, BIR 2018, Stockholm, Sweden, September 24-26, 2018, Proceedings (Lecture Notes in Business Information Processing #330)
by Selmin Nurcan Janis Stirna Jelena Zdravkovic Jānis GrabisThis book constitutes the proceedings of the 17th International Conference on Perspectives in Business Informatics Research, BIR 2018, held in Stockholm, Sweden, in September 2018. This year’s conference theme was “Business Resilience – Organizational and Information System Resilience in Congruence”. The 17 papers presented in this volume were carefully reviewed and selected from 50 submissions. The papers were organized in topical sections named: business, people and system resilience; resilient collaboration; digital transformation; information technology management; enterprise systems and data analytics; and business and information systems development.
Perspectives in Business Informatics Research: 18th International Conference, BIR 2019, Katowice, Poland, September 23–25, 2019, Proceedings (Lecture Notes in Business Information Processing #365)
by Kurt Sandkuhl Małgorzata PańkowskaThis book constitutes the proceedings of the 18th International Conference on Perspectives in Business Informatics Research, BIR 2019, held in Katowice, Poland, in September 2019. This year’s theme was: Responsibilities of Digitalization – Responsible designing and shaping of future technology for digital preservation, global data storage and cost-effective management. The 17 papers presented in this volume were carefully reviewed and selected from 74 submissions. This year the contributions focus on topics such as: responsibilities of digitalization; responsible designing and shaping the future of technology for digital preservation, global data storage and cost-effective management.
Perspectives in Business Informatics Research: 19th International Conference on Business Informatics Research, BIR 2020, Vienna, Austria, September 21–23, 2020, Proceedings (Lecture Notes in Business Information Processing #398)
by Björn Johansson Robert Andrei Buchmann Dimitris Karagiannis Andrea PoliniThis book constitutes the proceedings of the 19th International Conference on Perspectives in Business Informatics Research, BIR 2020. The conference was initially planned to be held in Vienna, Austria, during September 2020. Due to the COVID-19 pandemic it was postponed to be held together with BIR 2021. The 14 papers presented in this volume were carefully reviewed and selected from 48 submissions. The papers were organized in topical sections as follows: Digital Transformation and Technology Acceptance; Multi-perspective Enterprise Models and Frameworks; Supporting Information Systems Development; Literature and Conceptual Analysis; and Value Creation and Value Management.
Perspectives in Business Informatics Research: 20th International Conference on Business Informatics Research, BIR 2021, Vienna, Austria, September 22–24, 2021, Proceedings (Lecture Notes in Business Information Processing #430)
by Björn Johansson Robert Andrei Buchmann Dimitris Karagiannis Andrea PoliniThis book constitutes the proceedings of the 20th International Conference on Perspectives in Business Informatics Research, BIR 2021. The conference was held during September 22-24, 2021.The 16 papers presented in this volume were carefully reviewed and selected from 49 submissions. They were organized in topical sections as follows: Technology adoption and acceptance during COVID-19 times; conceptual modeling for enterprise systems; enterprise modeling methods and frameworks; compliance and normative challenges; and empirical investigations on digital innovation and transformation prerequisites.
Perspectives in Business Informatics Research: 21st International Conference on Business Informatics Research, BIR 2022, Rostock, Germany, September 21–23, 2022, Proceedings (Lecture Notes in Business Information Processing #462)
by Kurt Sandkuhl Ulf Seigerroth Ērika NazarukaThis book constitutes the proceedings of the 21st International Conference on Perspectives in Business Informatics Research, BIR 2022, which took place in Rostock, Germany, in September 2022. The central theme of BIR 2022 was “Business Informatics for Sustainable Innovation”. Achieving sustainability requires a multi-perspective approach taking organizational, economic, and technical aspects into account. In a world of cloud computing, social networks and big data, additional challenges for business informatics and the design of information systems architectures are introduced. To deal with these challenges, a close cooperation of researchers from different disciplines such as information systems, business informatics, and computer science is required.The 14 papers presented in this volume were carefully reviewed and selected from 41 submissions. They were organized in topical sections as follows: Information system development; modeling methods and assistance; applications and technologies; and digital business.
Perspectives in Business Informatics Research: 22nd International Conference on Business Informatics Research, BIR 2023, Ascoli Piceno, Italy, September 13–15, 2023, Proceedings (Lecture Notes in Business Information Processing #493)
by Andrea Polini Knut Hinkelmann Francisco J. López-PellicerThis book constitutes the proceedings of the 22nd International Conference on Perspectives in Business Informatics Research, BIR 2023, which took place in Ascoli Piceno, Italy, in September 2023. The 20 full and 4 short papers included in these proceedings were carefully reviewed and selected from 57 submissions. They cover different aspects of the discipline and are organized in sections on applied business informatics, ICT governance and management, AI applications and use cases in business, business and IS development, and new trends in data governance.
Perspectives in Business Informatics Research: 23rd International Conference on Business Informatics Research, BIR 2024, Prague, Czech Republic, September 11–13, 2024, Proceedings (Lecture Notes in Business Information Processing #529)
by Raimundas Matulevičius Václav Řepa Emanuele LaurenziThis book constitutes the proceedings of the 23rd International Conference on Perspectives in Business Informatics Research, BIR 2024, which took place in Prague, Czech Republic, in September 2024. The central theme of BIR 2024 was “Artificial Intelligence (AI) in Business Informatics: Opportunities and Challenges”. The 15 full papers and 1 short paper included in these proceedings were carefully reviewed and selected from 43 submissions. They cover different aspects of the discipline and are organized in sections on AI opportunities and challenges; AI applications and use cases in business; business intelligence; business and information systems development; and knowledge and traceability management.