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Pitch Invasion: My story as a feminist on a Football Club board
by Karen DobresKaren Dobres never expected to fall for football - let alone help revolutionise it. In Pitch Invasion, Karen shares her hilarious and heartfelt journey from someone who 'always zoned out when bloody football was on the telly' to becoming a Director at Lewes FC - the first football club in the world to pay its women and men players equally.In 1994, Karen could barely sit through a match at Wembley. Fast forward to 2023, and she's introducing multi-million-pound deals for the women's team of her local club. How does a trained counsellor and former catwalk model end up navigating the male-dominated world of football? And how did she turn her 'imposter syndrome' into a tool for change?With bisexual pirates, vegan snacks, and even a designated breastfeeding area, Lewes FC is no ordinary football club. It's a pioneering force for equity, inclusion, and innovation. Through Karen's witty, self-deprecating storytelling, Pitch Invasion gives readers an insider's view of the quirky yet revolutionary culture at Lewes FC. From organising Suffragette flash mobs to introducing Prosecco on tap at the stadium, Karen brings to life her experiences at this fan-owned, debt-free, gender-equal club where everyone - from local supporters to pop stars - helps shape the future of the game.From 2017, when women's football was still fighting for recognition, to the present day, Pitch Invasion is the story of how one woman helped lead the charge for gender equality, challenging football's entrenched hegemony, not just for one club, but across the UK.
Pitch Invasion: My story as a feminist on a Football Club board
by Karen DobresKaren Dobres never expected to fall for football - let alone help revolutionise it. In Pitch Invasion, Karen shares her hilarious and heartfelt journey from someone who 'always zoned out when bloody football was on the telly' to becoming a Director at Lewes FC - the first football club in the world to pay its women and men players equally.In 1994, Karen could barely sit through a match at Wembley. Fast forward to 2023, and she's introducing multi-million-pound deals for the women's team of her local club. How does a trained counsellor and former catwalk model end up navigating the male-dominated world of football? And how did she turn her 'imposter syndrome' into a tool for change?With bisexual pirates, vegan snacks, and even a designated breastfeeding area, Lewes FC is no ordinary football club. It's a pioneering force for equity, inclusion, and innovation. Through Karen's witty, self-deprecating storytelling, Pitch Invasion gives readers an insider's view of the quirky yet revolutionary culture at Lewes FC. From organising Suffragette flash mobs to introducing Prosecco on tap at the stadium, Karen brings to life her experiences at this fan-owned, debt-free, gender-equal club where everyone - from local supporters to pop stars - helps shape the future of the game.From 2017, when women's football was still fighting for recognition, to the present day, Pitch Invasion is the story of how one woman helped lead the charge for gender equality, challenging football's entrenched hegemony, not just for one club, but across the UK.
Pitch Like a Girl: Get Respect, Get Noticed, Get What You Want
by Ronna LichtenbergPitch Like a Girl offers proven techniques to maximize a woman't instinctive strengths and effectiveness in the workplace.Despite steady advancement, part of the reason women still struggle to succeed in business is the discomfort they feel doing anything that feels like self-promotion. That's why Ronna Lichtenberg, corporate veteran turned highly sought-after management consultant, developed a program for women that works with their unique advantages.Starting with recent developments in brain sex research and moving through social stereotypes, Lichtenberg takes a fresh look at how women relate to work and shows them how to use their gifts to get what they want. The book includes easy-to-use tools, tips on managing communication styles, and exercises that have been honed in Lichtenberg's many workshops.Whether giving women pragmatic advice on what to do about that infuriating boss, how to know how much money they should be making (and how to get it), or how to follow up without feeling like a beggar or a stalker, Lichtenberg is real, and really funny at the same time. Her advice ushers in a new world of possibilities for women who are ready for a success that feels right.
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
by William TysonThis book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.
Pitch Perfect: How to Say It Right the First Time, Every Time
by Bill McgowanThe media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect--to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language--both verbal and nonverbal--can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
Pitch Perfect: Raising Capital for Your Startup
by Haje Jan KampsYou have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Pitch Yourself!
by Thomas Steenburgh Michael I. NortonHelps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.
Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street
by Paul Johnson Paul D. SonkinLearn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities in investment pitching, this book shows you how to develop and exploit the essential, career-advancing skill of pitching value-creating ideas to win over clients and investors. You'll gain world-class insight into search strategy, data collection and research, securities analysis, and risk assessment and management to help you uncover the perfect opportunity; you'll then strengthen your critical thinking skills and draw on psychology, argumentation, and informal logic to craft the perfect pitch to showcase your perfect idea. The ability to effectively pitch an investment is essential to securing a job on Wall Street, where it immediately becomes a fundamental part of day-to-day business. This book gives you in-depth training along with access to complete online ancillaries and case studies so you can master the little skill that makes a big difference. It doesn't matter how great your investment ideas are if you can't convince anyone to actually invest. Ideas must come to fruition to be truly great, and this book gives you the tools and understanding you need to get it done. Persuade potential investors, clients, executives, and employers Source, analyze, value, and pitch your ideas for stocks and acquisitions Get hired, make money, expand your company, and win business Craft the perfect investment into the perfect pitch Money managers, analysts, bankers, executives, salespeople, students, and individual investors alike stand to gain massively by employing the techniques discussed here. If you're serious about success and ready to start moving up, Pitch the Perfect Investment shows you how to make it happen.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoPitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoThe second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221
Pitch: How to Captivate and Convince Any Audience on the Planet
by Danny FontaineREAD BY THE AUTHOR.'A fabulous book' - Rory Sutherland'Seriously impressive' - Thomas Erikson, author of Surrounded by Idiots'An indispensable guide' - Graham Thomas, former CEO and President of Saatchi & SaatchiPitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way.Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time.These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions.Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.
Pitching Business Opportunities
by Lynda M. Applegate William R. Kerr Alexis BrownellThis note can be used to develop a business plan pitch for a new venture.
Pitney Bowes, Inc.
by Clayton M. Christensen Howard YuPitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for understanding customers' needs to conceive and develop a postage meter for small businesses. Also describes the challenges the team faced in forging an appropriate disruptive channel to this market.
Pitney Bowes: Employer Health Strategy
by Michael E. Porter Jennifer F. BaronPitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes towards health benefits, and a rapidly changing policy environment. By 2008, the firm was widely regarded as an innovator in employee health, having dedicated substantial time and resources to its health benefits under the leadership of then CEO Michael Critelli and Corporate Medical Director Jack Mahoney. The case provides an overview of the history of employee health benefits in the U.S. and at Pitney Bowes. The range of health plans Pitney Bowes offered to employees in 2008, as well as the firm's contracting policies with commercial insurers and self-insured plan administrators, are examined in detail. Pitney Bowes health and wellness programs are also described, enabling an analysis of the firm's overall employee health strategy in 2008 and a discussion of where Pitney Bowes should focus its attention moving forward.
PittaRosso (B): Human and Machine Learning
by Ayelet IsraeliThis case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
by Ayelet IsraeliPittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once the objective function was defined, they could plan the season and choose which products to markdown and by how much, which additional promotions to apply and when, and how much to spend on online marketing. But what was the right objective function? Should they focus on revenues, margins, or the sell through of older inventory? Each department had different views. The case supplement spreadsheet contains a simplified version of the AI system to allow students to examine the effect of different strategic and tactical decisions and make data informed choices and arguments, in addition to the information provided in the case.
Pittsburgh and the Great Steel Strike of 1919
by Ryan C. BrownAuthor Ryan C. Brown details the harrowing days of the Great Steel Strike of 1919 that rocked Pittsburgh and its seemingly impregnable "principality of steel."In 1919, the steel industry of Pittsburgh was on the brink of war. Years of labor strife broke out into open conflict as steel workers launched the biggest strike to date in the United States, paralyzing mills from Youngstown to Johnstown and beyond. Radical unionists, anarchists and Bolshevik sympathizers set bombs, planned for revolution and fought police in violent battles. As the postwar Red Scare began to sweep the nation, federal agents used the strikes as an excuse to comb Pittsburgh's immigrant neighborhoods looking for communists.
Pity the Billionaire: The Hard-Times Swindle and the Unlikely Comeback of the Right
by Thomas FrankNew York Times Bestseller: A “witty and highly readable” account of the wildly unexpected cultural and political reactions to the Great Recession (Financial Times).From the author of What’s the Matter with Kansas?, this is an updated and expanded edition of “a brilliant expose of the most breathtaking ruse in American political history: how the Right turned the biggest capitalist breakdown since 1929 into an opportunity for themselves” (Barbara Ehrenreich, author of Nickel and Dimed).Economic catastrophe usually brings social protest and demands for change—or at least it’s supposed to. But when Thomas Frank set out in 2009 to look for expressions of American discontent, all he could find were loud demands that the economic system be made even harsher on the recession’s victims and that society’s traditional winners receive even grander prizes.The American Right, which had seemed moribund after the 2008 election, was strangely reinvigorated by the arrival of hard times. The Tea Party movement insisted not that we question the failed system but that we reaffirm our commitment to it. Republicans in Congress embarked on a bold strategy of total opposition to the liberal state. And TV phenom Glenn Beck demonstrated the commercial potential of heroic paranoia and the purest libertarian economics.In Pity the Billionaire, Frank examines the peculiar mechanism by which dire economic circumstances delivered unexpected political results. Using firsthand reporting, he gives us the first full diagnosis of the cultural malady that has transformed collapse into profit, reconceived the Founding Fathers as heroes from an Ayn Rand novel, and enlisted the powerless in a fan club for the prosperous.“Tom Frank, as ever, makes some wickedly clever observations and produces some surprising answers.” —Vanity Fair“This is the kind of analysis—historically astute, irreverent and droll—that makes Frank such an invaluable voice.” —San Francisco Chronicle“His eye for detail and his ability to capture a scene reminded me of reading zoologist Dian Fossey on a group of strange political primates.” —The Washington Post
Pity the Billionaire: The Hard-Times Swindle and the Unlikely Comeback of the Right, 1st edition
by Thomas FrankFrom the bestselling author of What’s the Matter with Kansas?, this witty and highly provocative book asks a simple question: How is it possible that the disastrous collapse of the free market economy in 2008 could have heralded a popular revival—of the right? In Pity the Billionaire, a brilliant, funny, and disturbing tour de force, Thomas Frank analyzes the sleight of hand involved in the right’s resurgence—all the upside-down grievances that have transformed economic suffering into valentines for the rich and powerful. This great chronicler of American paradox dissects the contradictions at the heart of the country’s politics, and in this “dazzling” book once again shows himself as "one of the best left-wing writers America has produced" (The Guardian).
Pivot
by Remy Arteaga Joanne HylandA proven approach to achieving entrepreneurial success in new corporate ventures and startupsEvery day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors--and this book will show you how.Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities.Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplaceCaptures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioningThe digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwideWritten with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success.
Pivot Points
by Julia Tang PetersA Roadmap for Transforming Ambition into AchievementIn the sea of thrown-together, stereotypical leadership advice, Julia Tang Peters' Pivot Points stands out like a beacon. This book is not the result of trite 10-step recipes or unstudied observations. Instead, its source is in-depth research conducted among some of the country's most effective leaders.Intimate interviews and broad survey data reveal that the leaders who stand out are the ones who fearlessly face the decisions that characterize career turning points. Amazingly, the people who break through barriers to transform industries encounter--and effectively confront--the same five critical decisions. In Pivot Points, you'll read how five inspiring and approachable leaders made the choices that cemented their legacies.Pivot Points is a unique opportunity to learn from the leaders you should learn from--authentic, independent-minded people with a genuine desire to help others understand how to lead. Tools developed from their candid accounts will help you measure and assess your own career trajectory. With a self-diagnostic questionnaire based on the book's unique framework, you'll be able to identify warning signs of stagnation and sustain the passion to achieve. Gain practical insights from this valuable aid for professional development of high achievers in every career stage.Pivotal decisions can turn an ordinary career into an extraordinary journey to success. The journey is a highly individual one, and Pivot Points will inspire and guide you in the processes of finding your own path to exceptional results. Take a rare look into the process of shifting from the science of management to the art of leadership, and let this one-of-a-kind book propel you toward achieving your best self.
Pivot for Success: Hone Your Vision, Shift Your Energy, Make Your Move
by Amy S. HilliardInspiring stories and success secrets from business leader and entrepreneur Amy Hilliard Pivot for Success tells business leader and entrepreneur Amy Hilliard’s stories of success, struggle, and sustainability to inspire you to become resilient. Hilliard offers her hard-won perspective on what it takes to "make it" in American business and in life. She talks about the tough stuff, the stuff that most people who rise to her level of accomplishment aren't eager for others to know. Few women, and few women of color, have created multi-million-dollar brands in senior corporate positions, legendary entrepreneurial environments, and start-ups. Hilliard’s fearless honesty in revealing her experience can help you find your way forward, even if you face obstacles in today's business environment. While Hilliard is a Harvard Business School graduate, Pivot for Success contains lessons not taught in school. Her perspective on success and the failure it often takes to succeed are invaluable. In this book, you will learn the 10 Pivot Points that have led Hilliard to where she is today, including Purpose, Passion, Perseverance, Positivity, Priorities, and more. The 10 Pivot Points you'll learn in Pivot for Success have been tried and tested, and even endorsed by Michelle Obama. In this book, Hilliard shares her impactful life lessons. No matter who you are or where you are in your life’s journey, you’ll need to gain vision, shift your energy, and make moves in order to get where you’re going. Through Pivot for Success, you’ll find that you can succeed, even when you think you've lost it all. Gain inspiration from Amy Hilliard's rise and resilience to multi-million-dollar success Leverage the 10 Pivot Points to best fit your goals in business and in life Learn to recognize when you’re on the right track or bounce back if your situation calls for a change of outlook and strategy Build the courage to take risks, shift your perspective, and discover new opportunities As the owner of three businesses, Amy Hilliard knows what it takes to hustle and get there. In Pivot for Success, she shows you how.
Pivot or Die: How Leaders Thrive When Everything Changes
by Gary ShapiroFrom Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders in technology and beyond to stay flexible and agile:The startup pivot: how startups can shake up industries and maximize the advantage of new ideasThe forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demandsThe failure pivot: why failure can deliver better lessons than success and how to take those lessons forwardThe success pivot: Beating the market by seizing opportunity and out-pivoting your competitorsIn laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.