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Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert CialdiniThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind." His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes."
Pre-suasión: Un método revolucionario para influir y persuadir
by Robert CialdiniUn método revolucionario para influir y persuadir. La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante. Ese instante puede hacer que el público se muestre más receptivo y, de este modo, la persuasión óptima solo se obtiene con una óptima «pre-suasión». Para persuadir, lo único que necesita el comunicador es redirigir la atención del público antes de una acción relevante para que este le diga «¡Sí!». Con solidez científica, Cialdini muestra cómo escoger no solo lo que vamos a decir, sino cuándo lo vamos a hacer y cómo atraer esa atención de una forma ética. Con Pre-suasión los lectores aprenderán a aprovechar el momento oportuno para ganar influencia y a conservarla. Reseñas:«Pre-suasión está destinado a convertirse inmediatamente en un clásico.»Forbes.com «Mi impresión sobre este libro se resume en una palabra: persuasor.»The Wall Street Journal «Un libro que recomendaré durante años.»Amy Cuddy, profesora asociada de Administración de empresas de la Harvard Business School y autora de El poder de la presencia «Una lectura fascinante sobre cómo el motor más importante de la persuasión no son las palabras que elegimos sino cómo las presentamos antes.»Adam Grant, profesor de Management y Psicología en The Wharton School y autor de Dar y recibir
PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
by Ben KirbyFounder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided.What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers wrestle with the inevitable dilemmas created by a culture obsessed with image and entertainment.In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, the author boldly confronts many of the difficult questions plaguing countless Christians&’ minds, such as:Should pastors grow wealthy off of religion, and why do we get so angry when they do?Is it okay to stoke envy among others with curated &“lifestyle&” images on social media?Do we really believe that divine blessings are monetary, or is that just religious wallpaper to hide our own greed?Is there space in Christendom for celebrities like Kanye and Bieber to exist without distorting the good news?What about this: Is it wrong for someone like this author to call out faith leaders online and leverage &“cancel culture&” to affect change?PreachersNSneakers will navigate these challenging questions and many more with humor, wit, candor, and a few never-before-published hijinks. Each chapter will explore the various sides of the debate, holding space for readers to make up their own minds. The book will doubtlessly become a staple for church small groups, college ministries, and book clubs, emboldening struggling believers who want to live a more genuine faith.After all, the Lord works in mysterious colorways.
Preaching: Communicating Faith in an Age of Scepticism
by Timothy KellerNew York pastor and acclaimed author Timothy Keller is widely known and respected for his compelling preaching, described by The New York Times as what has 'helped turn Dr Keller... into the pastor many call Manhattan's leading evangelist'. In this book he shares his wisdom on communicating the Christian faith from the pulpit as well as from the coffee shop. Most Christians - including pastors - struggle to talk about their faith in a way that applies the power of the Christian gospel to change people's lives. Timothy Keller is known for his insightful, down-to-earth sermons and talks that help people understand themselves, encounter Jesus and apply the Bible to their lives. In this accessible guide for pastors and laypeople alike, Keller helps readers learn to present the Christian message of grace in a more engaging, passionate and compassionate way.(P)2015 Penguin Audio
Preaching: Communicating Faith in an Age of Scepticism (The\gospel Coalition Ser.)
by Timothy Keller'It is an unexpected delight to read a book on preaching that makes you want to preach. Tim Keller has given us such a book... Here is an extremely readable book founded on sound scholarship... buy it. This is the most practical and inspirational book on preaching that I have read for years!' - The Methodist Recorder'In Preaching, Keller has made an invaluable contribution to the homiletic task. I would recommend that this book be placed in the hand of the preaching veteran and novice, and should be found in the homiletic section of all theological colleges.' - Christianity magazineNew York pastor and acclaimed author Timothy Keller is widely known and respected for his compelling preaching, described by The New York Times as what has 'helped turn Dr Keller... into the pastor many call Manhattan's leading evangelist'. In this book he shares his wisdom on communicating the Christian faith from the pulpit as well as from the coffee shop. Most Christians - including pastors - struggle to talk about their faith in a way that applies the power of the Christian gospel to change people's lives. Timothy Keller is known for his insightful, down-to-earth sermons and talks that help people understand themselves, encounter Jesus and apply the Bible to their lives. In this accessible guide for pastors and laypeople alike, Keller helps readers learn to present the Christian message of grace in a more engaging, passionate and compassionate way.
Precalculus with Limits: A Graphing Approach
by Ron LarsonThe goal of MANAGEMENT: AN INTEGRATED APPROACH, 2nd Edition, is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in the 21st century? Today's constantly changing business environment presents challenges and opportunities that are more dynamic and complex than ever before, requiring a clear understanding of the interactive nature of strategy, organizational design, and leadership. MANAGEMENT: AN INTEGRATED APPROACH, written by prominent Harvard management educators Ranjay Gulati, Anthony Mayo, and Nitin Nohria, is the only introductory management text on the market to address this challenge by taking an integrated and holistic approach to management, as opposed to a functional approach, making it more relevant to how today's organizations run. By demonstrating the interconnectivity among the three key pillars of management, students see how decisions impact strategic choices, organizational alignment, and leadership approaches, ultimately leading to the overall performance of the company. MindTap for Gulati/Mayo/Nohria's MANAGEMENT: AN INTEGRATED APPROACH, has been completely revised and updated to incorporate a suite of new digital resources designed to facilitate and measure student success. This unique approach will develop a sustainable and successful leadership style, better preparing students for higher level courses and making them more marketable upon graduation.
Precarious Asia: Global Capitalism and Work in Japan, South Korea, and Indonesia (Emerging Frontiers in the Global Economy)
by Arne L. Kalleberg Kevin Hewison Kwang-Yeong ShinPrecarious Asia assesses the role of global and domestic factors in shaping precarious work and its outcomes in Japan, South Korea, and Indonesia as they represent a range of Asian political democracies and capitalist economies: Japan and South Korea are now developed and mature economies, while Indonesia remains a lower-middle income country. With their established backgrounds in Asian studies, comparative political economy, social stratification and inequality, and the sociology of work, the authors yield compelling insights into the extent and consequences of precarious work, examining the dynamics underlying its rise. By linking macrostructural policies to both the mesostructure of labor relations and the microstructure of outcomes experienced by individual workers, they reveal the interplay of forces that generate precarious work, and in doing so, synthesize historical and institutional analyses with the political economy of capitalism and class relations. This book reveals how precarious work ultimately contributes to increasingly high levels of inequality and condemns segments of the population to chronic poverty and many more to livelihood and income vulnerability.
Precarious Labour and Informal Economy: Work, Anarchy, and Society in an Indian Village
by Smita YadavAn empirical account of one of India’s largest indigenous populations, this book tells the story of the Gonds—who currently face displacement and governmental control of the region’s forests, which has crippled their economy. Rather than protesting and calling for state intervention, the Gonds have turned toward an informal economy: they not only engage with flexible forms of work, but also bargain for higher wages and experience agency and autonomy. Smita Yadav conceives of this withdrawal from the state in favour of precarious forms of work as an expression of anarchy by this marginalized population. Even as she provides rich detail of the Gonds’ unusual working lives, which integrate work, labour, and debt practices with ideologies of family and society, Yadav illustrates the strength required to maintain dignity when a welfare state has failed.
Precarious Professional Work
by Alexander StyhreThis book examines the new conditions under which professional work, often referred to as "knowledge-intensive work," is organised and how professional groups who have traditionally been granted jurisdictional discretion now have their work routines renegotiated. In the new economic regime of what has been called "investor capitalism" and under the influence of shareholder primacy governance, professional work is put under pressure to change. The author explores issues of increased financial and economic volatility, the pressure to outsource and offshore professional work and the increased supply of competitors with tertiary education degrees in the labour market. Examining both macroeconomic conditions and policy that inform and shape the domain of professional work, the book emphasises how the nature of professional work has changed since the 1980s and 1990s and argues that it is no longer a "safe haven" for a favoured group of elite workers. Precarious Professional Work underlines how the study of professions must constantly accommodate new economic conditions and managerial practices to better understand how professional work is dependent on and entangled with external social, economic, and political conditions.
Precarious Workers in the Gig Economy: Neoliberalism and its Discontents in Indonesia (Contestations in Contemporary Southeast Asia)
by Diatyka Widya Permata YasihThis book focuses on gig work and organising among gig workers in the Indonesian online transport service, situated within the context of widespread precaritisation and digitalisation in today’s world of work. It addresses the challenges experienced by precarious gig workers in Indonesia in articulating their struggles through the discourse of precarity. Such challenges are related to the reproduction of neoliberal-derived entrepreneurial aspirations amidst the historical relative absence of stable work patterns (previously associated with more advanced economies), and the historically rooted marginalisation of broad-based labour movements as a social force. Though showcasing the specific experiences of Indonesian workers, the analysis in this book is supplemented by broad comparative insights. It offers empirically based analysis for those interested in new forms of collective organisations and politics that emerge among workers under the imperatives of neoliberalism in Indonesia, and by extension Southeast Asia.
Precarity and Belonging: Labor, Migration, and Noncitizenship (Latinidad: Transnational Cultures in the United States)
by Catherine S. RamírezPrecarity and Belonging examines how the movement of people and their incorporation, marginalization, and exclusion, under epochal conditions of labor and social precarity affecting both citizens and noncitizens, have challenged older notions of citizenship and alienage. This collection brings mobility, precarity, and citizenship together in order to explore the points of contact and friction, and, thus, the spaces for a possible politics of commonality between citizens and noncitizens.The editors ask: What does modern citizenship mean in a world of citizens, denizens, and noncitizens, such as undocumented migrants, guest workers, permanent residents, refugees, detainees, and stateless people? How is the concept of citizenship, based on assumptions of deservingness, legality, and productivity, challenged when people of various and competing statuses and differential citizenship practices interact with each other, revealing their co-constitutive connections? How is citizenship valued or revalued when labor and social precarity impact those who seemingly have formal rights and those who seemingly or effectively do not? This book interrogates such binaries as citizen/noncitizen, insider/outsider, entitled/unentitled, “legal”/“illegal,” and deserving/undeserving in order to explore the fluidity--that is, the dynamism and malleability--of the spectra of belonging.
Precarity and International Relations (International Political Economy Series)
by Ritu Vij Tahseen Kazi Elisa Wynne-HughesThis book addresses the implications of current thinking on precarity, precariousness and the precariat for the study of International Relations and International Political Economy. Drawing on a broad range of critical theoretical resources including literatures on aesthetics and psychoanalysis as well as feminist, Foucauldian, Marxian and postcolonial social theory, it explores the implications of precarity thought for three concepts: Sovereignty, Solidarities and Work in International Relations. Does precarity re-inscribe or undermine the logic and practices of sovereignty? As a common condition and point of mobilization, does precarity represent a new labor activism or does it find ethical grounds for solidarities that destabilize identities? How is precarity located, practiced and occluded in work relations? Running counter to the contemporary impulse to grasp precarity and processes of its proliferation in homogenized terms as either being ensconced in national imaginaries, or as ushering in a condition of global precarity and a global precariat class, the book also underscores the entanglements of the global, national and local in the discursive and material production of precarity and precariousness in the present conjuncture.
Precarity and Vocational Education and Training: Craftsmanship and Employability in Romania
by Maria-Carmen PanteaThis book explores how the changing nature of work intersects with and influences young people’s views on their future. As an increasingly precarious service sector overtakes traditional industrial work, vocational education and training (VET) is held up as a panacea for poverty alleviation, youth unemployment and economic growth. However, the views of young people in VET themselves concerning their own work and aspirations have largely been ignored. Based on interviews and focus groups conducted with over 250 young people in VET in Romania, this book examines the types of subjectivities that are generated in the processes by which they try to make sense of future and the meanings of work. In doing so, the author identifies three ideological layers that frame their views: arguing that while the young people interviewed hold ‘conventional’ aspirations for stability and predictability; they were visibly influenced by neoliberal beliefs in agency, experimentation and short termism. Ultimately, a layer of low expectations crystallises unvoiced concerns over a troubling future. In highlighting young people’s voices, this pioneering book calls for a recalibration of the emphasis on VET in Romania. It will appeal to students and scholars of youth studies, the sociology of work, vocational education and training and European studies.
Precious Metals Investing For Dummies
by Paul MladjenovicIn recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need Precious Metal Investing For Dummies.This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You'll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you'll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to:Evaluate the different metalsAdd metals to your portfolioDecide whether you're an investor or a traderIdentify your metal-investment goalsWeigh the risks and benefits of metals investingBuy physical metalsUse technical analysis to evaluate opportunitiesMake long-term investments in precious metalsDiversify your metals investmentsAnalyze base-metals companiesPurchase numismatic coinsAdd metals to your mutual fund or ETF portfolioUnderstand how politics effects metals pricesMetals can be an important and valuable addition to any investment portfolio or retirement plan. Make the most out of your investment with Precious Metal Investing For Dummies.
Precious Threads and Precarious Lives: Histories of Shawl and Silk Industries of Kashmir, 1846–1950
by Amit KumarThis book studies the hitherto unexplored history of the shawl and silk industries of the himalyan state of Jammu and Kashmir, India. It focuses on the three processes – production, circulation, and consumption – of the textile industry of the region to highlight its socio-economic and political importance in 19th- and 20th-century Kashmir. Using the micro-history approach, it studies the sites of production – the home looms or the small karkhana – efficiency of labour, and innovations by weavers in their techniques to suit the demands of the market. It also locates the impact colonialism had on transforming the labour economy in the Kashmir textile industry. Further, it compares these karkhanas with the Scottish factories or home looms to illuminate many sites of difference and comparison between the working styles and technologies. Mapping a history as complex as the weave on the finest Kashmiri shawl, this book brings to life the interface between culture, commodity, and colonial networks. It will be of great interest to scholars and researchers of South Asian history, colonial and imperial history, cultural studies, and economic and labour history.
Precise Software
by Paul A. Gompers Sara BergsonYossi Sela, general partner at Gemini Venture capital, considers a new investment in Precise Software. The firm is at a crisis point, and Sela needs to decide whether he will fire the firm's chief executive officer. Conflicts between the American CEO and the Israeli founders of the firm are hampering the company.
Precise Software Solutions
by David B. GodesWhen and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a successful--albeit narrowly targeted--software product for database performance management. In 1999, it had the beginnings of a new product with radically broader functionality and market appeal. However, this new product would potentially appeal to a different "audience" within the client's IT organization. Once management decides when to introduce the product, it must also decide how to do so. Specifically, should this product be sold through the same sales force as other successful products? Or, would the company be better off creating a separate group targeted at this new audience? Finally, it must also decide how to price the product. Its current products have historically yielded sales of $15K to $25K. The firm feels that the value of this new product could be five times this amount. Is this possible? Will the same salespeople be effective? Teaching Purpose: Examines sales organization, sales strategy, and new product introduction.
Precisely: Working with Precision Systems in a World of Data
by Zachary Tumin Madeleine WantIf you want to win an election, improve the health of a city, or thrill your customers, you’re going to need precision systems—the highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market “nudges” to industrial-grade recommendation systems.Precisely is the playbook for the rest of us. Zachary Tumin and Madeleine Want show how leaders in every domain are taking real-time precision systems into the marketplace, the political race, and the fight for health—from New York-Presbyterian Hospital to the New York Times, the NFL’s Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPD—to reveal elusive patterns, perform a repetitive task, run a play, or tailor a message, one at a time or by the millions.Precisely provides insight that will help leaders choose the system that’s right for them, decide which problem to tackle first, sell the importance of precision to stakeholders, power-up the people and the technology, and accomplish change that delivers precisely what’s needed every time—and do it all responsibly.
Precision Oncology and Cancer Biomarkers: Issues at Stake and Matters of Concern (Human Perspectives in Health Sciences and Technology #5)
by Roger Strand Anne BremerThis open access book reflects on matters of social and ethical concern raised in the daily practices of those working in and around precision oncology. Each chapter addresses the experiences, concerns and issues at stake for people who work in settings where precision oncology is practiced, enacted, imagined or discussed. It subsequently discusses and analyses bioethical dilemmas, scientific challenges and economic trade-offs, the need for new policies, further technological innovation, social work, as well as phenomenological research. This volume takes a broad actor-centred perspective as, whenever cancer is present, the range of actors with issues at stake appears almost unlimited. This perspective and approach opens up the possibility for further in-depth and diverse questions, posed by the actors themselves, such as: How are cancer researchers navigating biological uncertainties? How do clinicians and policy-makers address ethical dilemmas around prioritisation of care? What are the patients’ experiences with, and hopes for, precision oncology? How do policy-makers and entrepreneurs envisage precision oncology? These questions are of great interest to a broad audience, including cancer researchers, oncologists, policy-makers, medical ethicists and philosophers, social scientists, patients and health economists.
Precision Paint Co.
by Janice H. Hammond Chiara Farronato Michael Parzen Iavor Bojinov Paul J. HamiltonDescribes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
Precision Parts, Inc. (A)
by William A. Sahlman Helen M. SoussouContains a description of a decision confronting two entrepreneurs in mid-1981. They are considering purchasing a small manufacturer of precision electromechanical parts. Among the issues in the case are the following: 1) Should Taylor and Grayson buy Precision Parts, Inc.? 2) Should Shawmut Bank provide the loan? 3) Should the venture capital firms invest? 4) What should Taylor and Grayson do? The case is designed to expose students to a different kind of opportunity. Also, students will have to ask and answer the questions: What can go wrong and what can go right? They must develop a plan for managing the risk-reward ratio in their favor.
Precision Retailing: Driving Results with Behavioral Insights and Data Analytics (Behaviorally Informed Organizations)
by Laurette Dubé Maxime C. Cohen Nathan Yang Bassem MonlaWithout a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.
Precision Worldwide, Inc.
by William J. Bruns Jr.A competitor has developed and introduced a superior product that is less costly to manufacture. Precision Worldwide must decide whether to match the competitor's product, when to do so, and how to price, given that it holds a large inventory of its now inferior product.
Precision in Architecture: Certainty, Ambiguity and Deviation
by Mhairi McVicarThis book offers a detailed insight into the desire for, and consequences of, precise communications in the daily life of contemporary architectural practice through close readings of constructed architectural details by Sigurd Lewerentz, Caruso St John Architects, Mies van der Rohe and OMA. In the professionalised context of the contemporary architectural profession, precise communications – drawings, specifications, letters, faxes and emails – are charged with the complex task of translating architectural intent into a neutral and quantifiable language which is expected to guarantee an exact match between the architects’ intentions and the constructed result. Yet, as any architectural practitioner will know, it is doubtful whether the construction of any architectural project may ever exactly match all written and drawn predictions. This book challenges claims to certainty which have been attributed to such communications from the mid-nineteenth century onwards, and critiques ongoing expectations of certainty in contemporary architectural production.
Precista Tools AG (A)
by Louis B. BarnesA young woman manager in a Swiss family firm finds that her role as a managing director becomes bitterly unpleasant once her older brother decides to leave an engineering career and join the family business. That is what the father, who was head of the business had been hoping and waiting for. He begins to belittle and ridicule the daughter. The board of directors also favors a male successor. The daughter writes a letter of resignation just before taking a trip abroad. While she is overseas, both parents write letters asking her to reconsider.