- Table View
- List View
Asian and Pacific Cities: Development Patterns (Routledge Advances in Asia-Pacific Studies)
by Ian Shirley Carol NeillThe cities of Asia and the Pacific are at the epicentre of development in what is arguably, the most populous, culturally distinctive, and economically powerful region in the world. 16 major cities such as Tokyo, Shanghai, Manila, Jakarta, Bangkok, Singapore, Auckland, Kuala Lumpur and Santiago, located in countries as diverse as Mexico and Vietnam, Samoa and India, China and Australia, exemplify the changing patterns of development across this vast region of the world. By tracking economic and social trends the contributors to this collection reveal how a wide range of political and cultural factors have interacted over time to provide a powerful explanation for the shape and characteristics of ‘the city’ today. Based on a collaborative research programme and drawing on the work of local researchers, this book examines the realities of city development characterised by domestic migration, spatial and social fragmentation, squatter settlements and gated communities, economic experiments and the emergence of the ‘Asian Tigers’. The collection as a whole records the way in which countries in this region have moved from underdevelopment to become global economic and political powers. This book provides a fascinating journey through Asia and the Pacific by generating an insiders’ view of each city and an insight into national development. As such it will be of great interest to students and scholars interested in: the Asian and Pacific region; in disciplines such as economics, politics, geography and sociology; and in policy domains such as urban planning and economic development.
Asian and Pacific Regional Cooperation
by Michael HaasAsia and the Pacific have been transformed from a bloody zone of conflict to an unparalled arena of peace over the past 50 years. The reason, as explained in this book, is that leaders of Asian and Pacific countries undertook concerted and creative diplomatic efforts to find ways to cooperate informally through international institutions. To explain how the transformation occurred, the book examines the cultural-historical-theoretical context, more than 100 institutions of regional cooperation, the disposition of almost 100 subregional conflicts, and diplomatic underpinnings at subregional and regional levels. The book also provides the first quantitative test of competing theories of regional integration by Karl Deutsch, Ernst Haas, and other prominent scholars in order to discover the empirical underpinnings of the extraordinary success story of regional cooperation in Asia and the Pacific.
Asian versus Western Management Thinking
by Kimio Kase Alesia Slocum Ying Ying ZhangExplores the extent to which the theories of management are universally applicable principles and to what extentthey are specific to particular cultural, national and temporal contexts. "
Asian-Cajun Fusion: Shrimp from the Bay to the Bayou (America's Third Coast Series)
by Carl A. Brasseaux Donald W. DavisShrimp is easily America’s favorite seafood, but its very popularity is the wellspring of problems that threaten the shrimp industry’s existence. Asian-Cajun Fusion: Shrimp from the Bay to the Bayou provides insightful analysis of this paradox and a detailed, thorough history of the industry in Louisiana. Dried shrimp technology was part of the cultural heritage Pearl River Chinese immigrants introduced into the Americas in the mid-nineteenth century. As early as 1870, Chinese natives built shrimp-drying operations in Louisiana’s wetlands and exported the product to Asia through the port of San Francisco. This trade internationalized the shrimp industry. About three years before Louisiana’s Chinese community began their export endeavors, manufactured ice became available in New Orleans, and the Dunbar family introduced patented canning technology. The convergence of these ancient and modern technologies shaped the evolution of the northern Gulf Coast’s shrimp industry to the present. Coastal Louisiana’s historic connection to the Pacific Rim endures. Not only does the region continue to export dried shrimp to Asian markets domestically and internationally, but since 2000 the region’s large Vietnamese immigrant population has increasingly dominated Louisiana’s fresh shrimp harvest. Louisiana shrimp constitute the American gold standard of raw seafood excellence. Yet, in the second decade of the twenty-first century, cheap imports are forcing the nation’s domestic shrimp industry to rediscover its economic roots. “Fresh off the boat” signs and real-time internet connections with active trawlers are reestablishing the industry’s ties to local consumers. Direct marketing has opened the industry to middle-class customers who meet the boats at the docks. This “right off the boat” paradigm appears to be leading the way to reestablishment of sustainable aquatic resources. All-one-can-eat shrimp buffets are not going to disappear, but the Louisiana shrimp industry’s fate will ultimately be determined by discerning consumers’ palates.
Ask For It: How Women Can Use Negotiation to Get What They Really Want
by Linda Babcock Sara LascheverTo research this groundbreaking book, Linda Babcock and Sara Laschever spent several years talking to thousands of women about the high cost of failing to ask for what they want. Through that research, one thing became abundantly clear: feelings of self doubt - that voice inside your head that says 'Don't get pushy. Do you really deserve more?' - consistently prevent women from getting the things they desire most, whether it's a pay rise, a nicer office, or even just some help around the house. In Ask for It, Babcock and Laschever have developed a unique, cooperative approach to negotiating that begins before you ever get to a bargaining table, one that will help women realise their self-worth and identify their goals as well as maximise their bargaining power. It will help propel you to new places both professionally and personally - and open doors you thought were closed. Essential reading for women everywhere, Ask For It will help you recognise how much more you deserve - and show you how to get it.
Ask Iwata: Words of Wisdom from Satoru Iwata, Nintendo's Legendary Ceo
by Satoru Iwata HobonichiSatoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world's best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildly successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative mind, but even more for his humility and people-first approach to leadership, Satoru Iwata was beloved by game fans and developers worldwide. In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the "Iwata Asks" series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history.
Ask Like an Auctioneer: How to Ask For More and Get It
by Dia BondiWhen we ask, we aim low—asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table. Communications coach Dia Bondi has helped thousands of women advocate for themselves by making big asks. In Ask Like an Auctioneer, she outlines a six-step framework that will help you strategically and confidently ask for more, maximizing the potential of every ask, every time. A communications coach for two decades, Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact. After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life. Based on Bondi&’s wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your &“zone of freaking out&” (ZOFO). Among other ideas, in this book you will learn to: Set your reserve Understand price is a measure of value, not worth Find the offer in every ask Take productive action when you get a &“no&” Join the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms.
Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change
by Frank SesnoWhat hidden skill links successful people in all walks of life? The answer is surprisingly simple: they know how to ask the right questions at the right time.Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. The right question can provide for us not only the answer we need right then but also the ones we&’ll need tomorrow.Emmy award–winning journalist and media expert Frank Sesno wants to teach you how to question others in a methodical, intentional way so that you can find the same success that others have found by mastering this simple skill.In Ask More, you will learn:How the Gates Foundation used strategic questions to plan its battle against malariaHow turnaround expert Steve Miller uses diagnostic questions to get to the heart of a company's problemsHow creative questions animated a couple of techie dreamers to brainstorm UberHow journalist Anderson Cooper uses confrontational questions to hold people accountableThroughout Ask More, you&’ll explore all different types of inquiries--from questions that cement relationships, to those that will help you plan for the future. By the end, you&’ll know what to ask and when, what you should listen for, and what you can expect as the outcome.
Ask Outrageously!: The Secret to Getting What You Really Want
by Linda Byars Swindling Linda Swindling&“Learn how to &‘ask outrageously&’ for what you want—and get what you need—with this bold guide to self-confidence.&” —Daniel H. Pink, New York Times–bestselling author of Drive and To Sell Is Human Stop Holding Yourself Back—It's Time to Go Ask! The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn&’t mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get. Based on Linda Swindling&’s original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations! IBPA Benjamin Franklin Award silver winner in the Self-Help category. &“Linda Swindling has nailed the way to get better results: Ask Outrageously up front. People trust the clear and distrust the ambiguous. Read the book and practice the techniques—trust me on this!&” —David Horsager, bestselling author of The Trust Edge and CEO Trust Edge Leadership Institute &“If this is the only book you read this year, get it, read it, learn the content and reap new rewards.&” —Don Hutson, New York Times–bestselling co-author of The One Minute Entrepreneur
Ask Questions, Get Sales
by Stephan SchiffmanSometimes knowing the questions is more important than knowing the answers! Now you can boost your career to the gold level! In Ask Questions, Get Sales, sales guru Stephen Schiffman teaches you how to strengthen your questioning skills during the sales process in order to get more sales. The premise is simple yet effective: In order to be successful, you must change your mindset from "need-oriented" to "do-oriented." The message of this book centers on six core "do questions" for your buyers: What do you do? How do you do it? When and where do you do it? Why do you do it that way? Who do you do it with? How can we help you do it better? With this indispensable guide in your briefcase, you will have information at the ready to score big sales over the short term and long term.
Ask Questions, Get Sales 2nd Edition
by Stephan SchiffmanIn Ask Questions, Get Sales, sales guru Stephan Schiffman teaches you how to strengthen your questioning skills during the sales process in order to get more sales.
Ask Questions, Save Money, Make More: How to Take Control of Your Financial Life
by Matt SchulzAsking credit card companies, banks, hospitals, schools, and other businesses for better rates and discounts works. Here’s how to do it. In this must-have money manual, personal finance expert Matt Schulz empowers you to ask 45 fiscal questions in seven key areas of life: credit and debt, healthcare, housing, shopping, travel, work, and relationships. The questions feature decision trees, success stories, potential risks, and other practical tools that skillfully guide you through the pros and cons and explain the relevant data. Every request also comes with an easy-to-follow, fill-in-the-blank script. Gain the confidence to request a lower rate on your rent or mortgage, better financing for an auto loan, a higher salary, a refund on a cancelled flight, a lower phone bill, and even a fair split for that group dinner. You are the lifeblood of every company that you pay, and you have more power over your money than you realize. Put more of it in your pocket and keep it there. Sometimes all you have to do is ask.
Ask Someone to Dance: How to Develop "Everyday Courage"--And Challenge Yourself to Be Vulnerable, to Grow, and to Change
by Thomas J. DelongIf you're a high-need-for-achievement professional, chances are that the more successful you become, the more scared you are of showing weakness or making a mistake. Making a change or trying something you've never done before becomes a daunting, even paralyzing, prospect. Sometimes it's easier to "sit out the dance" and become a passive observer rather than take on a new direction or initiative that would force you to learn, change, and grow. In this chapter, organizational behavior expert Thomas DeLong encourages achievement-driven professionals to develop what he calls "everyday courage"--an attitude that says life is worth taking the risk inherent in bold action. To keep growing you must (1) overcome your anxiety, (2) gather your courage, and (3) allow yourself to be vulnerable. In addition to inspirational stories, this chapter presents a number of commonsense tactics and small actions that will help you develop the courage you need to get yourself out of paralysis and onto new paths of learning and growth. This chapter was originally published as Chapter 13 of "Flying Without a Net: Turn Fear of Change into Fuel for Success."
Ask Suze: Suze Orman's Answers to the Financial Questions Everyone Wants to Ask
by Suze OrmanSuze Orman's answers to the most common financial questions.
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
by Jeff LawsonJeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.
Ask a Manager: How to Navigate Clueless Colleagues, Lunch-Stealing Bosses and Other Tricky Situations at Work
by Alison Green'I'm a HUGE fan of Alison Green's "Ask a Manager" column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversationsTen years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career.You'll learn what to say when:· colleagues push their work on you - then take credit for it· you accidentally trash-talk someone in an email and hit 'reply all'· you're being micromanaged - or not being managed at all· your boss seems unhappy with your work· you got too drunk at the Christmas partyWith sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life.
Ask a Manager: How to Navigate Clueless Colleagues, Lunch-Stealing Bosses, and the Rest of Your Life at Work
by Alison GreenThe ideal graduation gift for anyone about to enter the workforce, a witty, practical guide to 200 difficult professional conversations—featuring all-new advice from the creator of the popular website Ask a Manager and New York’s work-advice columnist. There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday partyAdvance praise for Ask a Manager“A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Ask and You Will Succeed: 1001 Extraordinary Questions to Create Life-Changing Results
by Ken D. FosterWhat can you do to create unlimited wealth?Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there's no limit to what you can do:Unearth Your Truest DesiresDefine Your Ultimate VisionDiscover Your True PurposeUnleash Your CreativityAccelerate Your Pace of SuccessRealize Your Full Potential"I love this book! Your ability to ask the right questions is perhaps the most important single quality of great success and achievement. This book gives you a series of simple yet powerful questions you can ask to build your courage, tenacity, and resilience to the point where you can achieve any goal you set for yourself."--Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire"I have tremendous respect for Ken Foster's ability to ask the right questions. This is the most comprehensive book of success questions ever written. It's a valuable read for anyone who wants to succeed in all areas of life."--Robert G. Allen, New York Times bestselling author of Nothing Down and Multiple Streams of Income and coauthor of The One Minute Millionaire"Ask and You Will Succeed is a stirring book with questions designed to empower you to break through the mundane routines that sometimes make it difficult to succeed in business and in life. Having the right questions is really the secret to success in any endeavor. This book will put you on the right road to a bright future."--Bob Proctor, bestselling author of You Were Born Rich, star of the hit movie The Secret
Ask for More: 10 Questions To Negotiate Anything
by Alexandra CarterNegotiation is a key skill for your job, your closest relationships, and even your everyday life, but often people shy away from it, feeling like they’re marching into battle or that they’re settling for less. Enter Alexandra Carter, Clinical Professor of Law and Director of the Mediation Program at Columbia University, NYC, who has taught students, business professionals and even the United Nations for more than a decade on this very topic. In Ask for More: Ten Questions to Improve Your Negotiations, Your Relationships and Your Life, Carter brings her breadth of knowledge to help anyone, regardless of their situation, ask for - and get - more. Rather than adhering to the popular narrative that only the loudest and most assertive among us get what they want, Carter invites readers to rethink negotiation entirely. Through asking open-ended questions rather than panicked ones, you’ll be better able to steer a conversation, a negotiation, and ultimately a relationship for long-term success. She teaches a simple, yet powerful, ten-question framework for successful negotiation. The first five questions are the ones you first need to ask yourself (called 'mirror' questions) and the last five are the ones you ask who you’re negotiating with (called 'window' questions). The responses to such questions as "what’s brought me here?", "how do I feel?" and "what do I need?" will pave the way for a productive conversation based on values and needs. Carter’s method helps readers go far beyond one “yes” or handshake to create value that lasts a lifetime. Accessible, powerful, and inspiring, Ask for More gives readers the tools to bring clarity and perspective to any important discussion.
Ask for More: 10 Questions to Negotiate Anything
by Alexandra CarterAn instant Wall Street Journal bestseller and &“a joy to read&” (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better answers—and better results from any negotiation.Negotiation is not a zero-sum game. It&’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they&’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more. We&’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you&’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter&’s proven method extends far beyond one &“yes&” and instead creates value that lasts a lifetime. Ask for More is &“like having a negotiation coach in your corner&” (Linda Babcock, author of Women Don&’t Ask) and gives you the tools to bring clarity and perspective to any critical discussion, no matter the topic.
Ask the Headhunter
by Nick A. Corcodilos[from the back cover] What are you doing to find your next job? Answering endless newspaper ads? Writing a catchy resume and cover letter? Perfecting effective interviewing skills? Well...stop! Now that corporate downsizing is a reality, you can no longer rely on conventional methods for winning your new job. Now more than ever qualified candidates are competing for coveted jobs. Can you afford to be left behind? Already being used by major corporations nationwide, Ask the Headhunter is a top headhunter's innovative guide to turning an interview into a hands-on meeting that showcases your expertise without gimmicks. It is the first guide to "the New Interview," a revolutionary, proactive approach to job hunting that reinvents the rules of the interview game in your favor. This unique and aggressive method will help you understand the changing hiring practices and show how you can prove your worth to a potential employer. In this groundbreaking book discover: Which jobs are best for you How to assess the employer's needs How to take control of the interview to make the employer want to hire you How to bargain for the best deal And much more. Full of hard-hitting insider advice and chapter-by-chapter work sheets to help measure your job-winning progress, Ask the Headhunter is a must-have for professionals seeking lasting success in the new job market.
Ask the Right Questions, Hire the Best People
by Ron FryA practical guide for employers who want to find—and hire—the best candidate for the position. In this completely updated new edition, the bestselling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview takes you step-by-step through the hiring process. Whether you’re replacing an employee who’s leaving or creating a new position in your organization, Ron Fry shows you how to write a concise and accurate job description, identify key competencies, and how to translate them into a realistic set of search criteria. Ask the Right Questions, Hire the Best People also shows you: How to attract the best applicantsWhat to look for when you’re screening résumés, in your office or onlineWhat questions you should ask in the interview . . . and when to ask themHow to listen more effectively to what the applicant is really telling youHow to probe for information the applicant doesn’t want to revealWhat questions the law permits and forbids Whether you’re an interviewing novice or a seasoned pro, you’ll find all the answers you need in Ask the Right Questions, Hire the Best People, including new chapters on questions for managers and executives, identifying core competencies, and unearthing hidden objections.
Ask!: The Revolutionary New Guide for Getting Total Customer Satisfaction
by Barbara RollinIt's the simplest technique imaginable, and it can save you hours of your time, hundreds of headaches, and thousands of dollars.Barbara Rollin has saved a small fortune by using a technique that is so simple, so easy, that anyone can do it. By using the power of "Asking," Barbara Rollin has gotten refunds, discounts, deals, lower prices, and customer satisfaction beyond her wildest dreams. In Ask! you will learn her strategies to:-Get credit card companies to lower your interest rates-Make stores pay for your time when deliveries are late-Get hotels to lower their room rates upon check-in-Receive refunds for disappointing merchandise-even years later-Learn to ask for and get better medical care-Stop accepting anything less than a totally satisfying restaurant meal-Return anything to a store-even if they have a "no returns" policy-And much more!Barbara Rollin has learned in her years of steadily more audacious "Asking" that companies will comply-usually with a smile. Everyone has the power to "Ask" for satisfaction, without whining or complaining. The stories and anecdotes in Ask! will demonstrate that power to you, so that you can begin getting more than you ever dreamed possible through these simple techniques.
Ask, Measure, Learn
by Lutz Finger Soumitra DuttaYou can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
by Lutz Finger Soumitra DuttaYou can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.