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Product Portfolio Management at Genentech
by Jamie Gresh Kevin A SchulmanGenentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger-to build from made Genentech great. One of the key tasks for Genentech CEO Ian Clark and CFO Ashraf Hanna was to implement a new portfolio management process for the combined entity. This case explores the goals of the portfolio management process, and allows students to actively participate in the portfolio management exercise. The case includes cost and income projections for 12 products that need to be reviewed and approved.
Product Portfolio Management at Genentech
by Jamie Gresh Kevin A SchulmanGenentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger-to build from made Genentech great. One of the key tasks for Genentech CEO Ian Clark and CFO Ashraf Hanna was to implement a new portfolio management process for the combined entity. This case explores the goals of the portfolio management process, and allows students to actively participate in the portfolio management exercise. The case includes cost and income projections for 12 products that need to be reviewed and approved.
Product Portfolio Management at Genentech
by Jamie Gresh Kevin A SchulmanGenentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger-to build from made Genentech great. One of the key tasks for Genentech CEO Ian Clark and CFO Ashraf Hanna was to implement a new portfolio management process for the combined entity. This case explores the goals of the portfolio management process, and allows students to actively participate in the portfolio management exercise. The case includes cost and income projections for 12 products that need to be reviewed and approved.
Product Proliferation and Preemption
by Adam Brandenburger Vijay KrishnaExamines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals.
Product Recall Management: Preparation, Execution and Recovery (Science meets Practice)
by Sascha Raithel Setareh Heidari Jan von Schlieben-TroschkeProduct recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
Product Release Planning: Methods, Tools and Applications
by Guenther RuheBusiness success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a product and but also deliver it in a timely manner. An in-depth understanding of systematic release planning can put you on this path. Authored by ren
Product Reliability, Maintainability, and Supportability Handbook
by Michael PechtCompetitive product development is all about reliability, maintainability, and supportability and the earlier that these factors are considered the better. Edited by a mechanical engineer known for his work in product development, reliability, packaging, and supply chain efficiency, this invaluable bestselling resource is now updated to include new optimization methods, as well as the IEEE standards 1332 and 1413 on reliability and reliability prediction. The text presents the latest software tools for reliability evaluation as well as emerging techniques, such as up-rating, burn-in, and screening methods. It also explores the physics of failure in design and testing and the integration of reliability with business considerations.
Product Research Rules: Nine Foundational Rules For Product Teams To Run Accurate Research That Delivers Actionable Insight
by C. Todd Lombardo Michael Connors Aras BilgenDigital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.Recognize and avoid common research pitfallsSwitch to the insight-making mindset that underlies all successful research effortsFind out how to look at data, formulate the right questions, and pick the right research methodLearn interview techniques and research skillsAnalyze for insights collaboratively while avoiding biasInspire action with your insights through powerful presentations and prototypesLearn how to involve a wide variety of stakeholders in research, from developers to executivesDiscover how you can make research a habit, not a one-off effort
Product Research: The Art and Science Behind Successful Product Launches
by John A. Cafeo N. R. RaghavanThis book is a collection of research papers to be presented at the GM R&D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles in four major pillars of product development research: a, uncertainty modeling and information integration; b, role of behavioral research in understanding customer requirements and designing products; c, advanced analytical approaches for identifying voice of the customer; and d, human centered decision making and its role in product development.
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
by C. Todd Lombardo Evan Ryan Michael Connors Bruce McCarthyA good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over-delivery from your teamGet your sales team working with you instead of against youBring a user and buyer-centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without overcommitting
Product Safety and Liability Law in Japan: From Minamata to Mad Cows
by Luke NottageDeveloping insights from a number of disciplines and with a details analysis of legislation, case law and academic theory, Product Safety and Liability Law in Japan contributes significantly to the understanding of contemporary Japan, its consumers and its law. It is also of practical use to all professionals exposed to product liability regimes evolving in Japan and other major economies.
Product Stewardship in Action: The Business Case for Life-cycle Thinking
by Helen LewisProduct Stewardship in Action describes how and why leading companies are taking responsibility for the environmental impact of their products and packaging. Product stewardship, often referred to as "extended producer responsibility" or EPR, is the idea that everyone that benefits commercially from a product, including manufacturers, distributors and retailers, has a shared responsibility to minimize its environmental impacts. Written primarily for a business audience, it draws on the knowledge and experience of industry practitioners and other experts to provide a structured approach to product responsibility within firms. This will help those new to the field, as well as more experienced practitioners, to develop an effective response to stakeholder concerns about the environmental impacts of their products and packaging. Unlike other resources on product stewardship and EPR, which tend to focus on the design or evaluation of public policy, this book highlights the business case for action. It argues that companies can achieve "shared value" — both public and commercial value — when they take a proactive and knowledge-based approach to the life-cycle management of their products. Product Stewardship in Action focuses on product stewardship as an effective business strategy rather than a philanthropic exercise. To be effective it needs to be based on a good understanding of product impacts and stakeholder concerns, and the risks and opportunities that these present to the business. The most effective responses will be those that address material issues in the product life-cycle while supporting the achievement of other corporate goals and priorities.
Product Team Cialis: Getting Ready to Market
by Elie OfekLilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to segment the market and which target market to focus on. The marketing plan should take advantage of Cialis's medical profile. In particular, they must pay special attention to the communication strategy to patients, physicians, and partners. The analysis, plan, and action should take into account extensive market research and recent competitive developments. Includes color exhibits.
Product Team Cialis: Getting Ready to Market
by Elie OfekLilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to segment the market and which target market to focus on. The marketing plan should take advantage of Cialis's medical profile. In particular, they must pay special attention to the communication strategy to patients, physicians, and partners. The analysis, plan, and action should take into account extensive market research and recent competitive developments. Includes color exhibits.
Product Variety in Automotive Industry
by Marco GuerzoniThis book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Product and Services Management
by Paulina Papastathopoulou George J. Avlonitis`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended' - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm' - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products' - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter's questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Product-Country Images: Impact and Role in International Marketing
by Nicolas Papadopoulos Louise A HeslopThis is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Product-Focused Software Process Improvement: 18th International Conference, PROFES 2017, Innsbruck, Austria, November 29–December 1, 2017, Proceedings (Lecture Notes in Computer Science #10611)
by Dietmar Winkler Michael Felderer Federica Sarro Daniel Méndez Fernández Burak Turhan Marcos KalinowskiThis book constitutes the refereed proceedings of the 18th International Conference on Product-Focused Software Process Improvement, PROFES 2017, held in Innsbruck, Austria, in November/December 2017. The 17 revised full papers presented together with 10 short papers, 21 workshop papers. 3 posters and tool demonstrations papers, and 4 tutorials were carefully reviewed and selected from 72 submissions. The papers are organized in topical sections on : Agile software Development; Data science and analytics; Software engineering processes and frameworks; Industry relevant qualitative research; User and value centric approaches; Software startups; Serum; Software testing.
Product-Market-Fit: Der entscheidende Meilenstein eines Start-ups (essentials)
by Nils StotzDieses essential gibt eine kompakte Einführung in das Konzept des Product-Market-Fit und dessen Bedeutung für Start-ups und Investoren. Das Erreichen des Product-Market-Fit gilt als der wichtigste Meilenstein für junge Unternehmen in deren frühen Unternehmens- und Finanzierungsphase. Das Konzept hilft Gründern, ihr Geschäftsmodell zu validieren und zu erkennen, ob ihr Produkt die Bedürfnisse des gewählten Marktes erfüllt.Der Autor stellt verschiedene Ansätze zur Messbarkeit des Product-Market-Fit vor und fasst deren Stärken und Schwächen zusammen. Das Buch gibt hilfreiche Tipps und eine Schritt-für-Schritt-Anleitung, wie der Product-Market-Fit systematisch erreicht werden kann; es werden verschiedene Methoden und konkrete Praxisbeispiele vorgestellt.
Product-Oriented Environmental Management Systems (POEMS): Improving Sustainability and Competitiveness in the Agri-Food Chain with Innovative Environmental Management Tools
by Roberta Salomone Maria Teresa Clasadonte Maria Proto Andrea RaggiRepresenting the coordinated work of a research group from four different Italian University departments which conducted the Eco-Management for Food (EMAF) Project, this book offers a systematic approach for managing and improving the environmental aspects of agri-food processes and products using Product-Oriented Environmental Management Systems (POEMS).
Product-Service System Design for Sustainability: Chinese Edition
by Carlo Vezzoli Cindy Kohtala Amrit Srinivasan Liu Xin Moi Fusakul Deepta Sateesh J.C. DiehlThis book, based on a huge European and Asian research project, is a state-of-the-art examination of the theory and practice of system innovation through Product-Service System (PSS) design for sustainability from a trans-cultural viewpoint. PSS design incorporates innovative strategies that shift businesses away from simply designing and selling physical products to developing integrated systems of products and services that satisfy human needs. The book provides background, advice and tools for designers interested in sustainable PSSs and has a wealth of case studies for practitioners to digest.
Production & Consumption of Music
by Alan Bradshaw Avi ShankarThis collection considers music within the spheres of production and consumption and pulls together an interdisciplinary collection of music studies from around the world, ranging from an ethnomusicological analysis of the condition of Tibetan music and its role within the Chinese state, the changing reception of anti-apartheid music by white musicians in South Africa according to new configurations of society and its memory of recent history, a lyrical exploration of jazz as a signifier of crime and other nefarious activities within film history, an analysis of how music charts and maps the social network and gender roles in Jamaica and a landmark commentary on how music is framed by David Hemsondalgh. As opposed to other studies which explore music just in terms of its reception or its composition and distribution, this collection should make necessary reading for anybody interested in the wider nexus of music’s existence and how it waxes and wanes with ideology, politics, gender, business and much more besides.
Production & Operations Management Essentials
by Sai KolliREA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Topics include quality management, quality control, forecasting, product/service design, process selections, aggregate planning, scheduling, advanced manufacturing, material purchasing and maintenance, and decision making.
Production And Logistics: In Meetings, Expositions, Events And Conventions
by George G. FenichProduction and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS) and follow a hands-on approach that guides readers through the process of managing a wide variety of gatherings. This practical focus makes the text an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.