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Pure Adulteration: Cheating on Nature in the Age of Manufactured Food
by Benjamin R. CohenBenjamin R. Cohen uses the pure food crusades at the turn of the twentieth century to provide a captivating window onto the origins of manufactured foods in the United States. In the latter nineteenth century, extraordinary changes in food and agriculture gave rise to new tensions in the ways people understood, obtained, trusted, and ate their food. This was the Era of Adulteration, and its concerns have carried forward to today: How could you tell the food you bought was the food you thought you bought? Could something manufactured still be pure? Is it okay to manipulate nature far enough to produce new foods but not so far that you question its safety and health? How do you know where the line is? And who decides? In Pure Adulteration, Benjamin R. Cohen uses the pure food crusades to provide a captivating window onto the origins of manufactured foods and the perceived problems they wrought. Cohen follows farmers, manufacturers, grocers, hucksters, housewives, politicians, and scientific analysts as they struggled to demarcate and patrol the ever-contingent, always contested border between purity and adulteration, and as, at the end of the nineteenth century, the very notion of a pure food changed. In the end, there is (and was) no natural, prehuman distinction between pure and adulterated to uncover and enforce; we have to decide. Today’s world is different from that of our nineteenth-century forebears in many ways, but the challenge of policing the difference between acceptable and unacceptable practices remains central to daily decisions about the foods we eat, how we produce them, and what choices we make when buying them.
Pure Economic Loss: New Horizons in Comparative Law (UT Austin Studies in Foreign and Transnational Law)
by Mauro Bussani Vernon Valentine PalmerPure economic loss is one of the most-discussed problems in the fields of tort and contract. How do we understand the various differences and similarities between these systems and what is the extent to which there is a common-core of agreement on this question? This book takes a comparative approach to the subject, exploring the principles, policies and rules governing tortious liability for pure economic loss in a number of countries and legal systems across the world. The countries covered are USA, Canada, Japan, Israel, South Africa, Japan, Romania, Croatia, Denmark and Poland, with the contributors taking a comparative fact-based approach through the use of hypothetical problems to analyze and then summarize the individual country’s tort approach. Using a fact-based questionnaire, a tested taxonomy, and a sophisticated comparative law methodology, the authors convincingly demonstrate that there are liberal, pragmatic and conservative regimes throughout the world. The recoverability of pure economic loss poses a generic question for these legal systems - it is not just a civil law versus common law issue. It will be of interest to students and academics studying tort law and comparative law in the different countries covered.
Pure Invention: How Japan's Pop Culture Conquered the World
by Matt Alt'Amazingly well researched, fabulously informative and an awful lot of fun. If you love Japanese culture or are just curious to know more I can't recommend this book highly enough' Jonathan Ross'A nerd- and generalist-friendly look at how Japan shaped the post-World War II world, from toys to Trump . . . A non-native's savvy study of Japan's wide influence in ways both subtle and profound' KirkusThe Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese-media veteran Matt Alt proves in this brilliant investigation of Tokyo's pop-fantasy complex, we don't know the half of it.Japan's toys, gadgets, and fantasy worlds didn't merely entertain. They profoundly transformed the way we live. In the 1970s and '80s, Japan seemed to exist in some near future, soaring on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the 'lost decades' of deep recession and social dysfunction.The end of the boom times should have plunged Japan into irrelevance, but that's precisely when its cultural clout soared - when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokémon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the world's fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed them - connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. It's Japan's world; we're just gaming, texting, singing, and dreaming in it.
Pure Invention: How Japan's Pop Culture Conquered the World
by Matt AltThe untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world&’s imagination. &“A masterful book driven by deep research, new insights, and powerful storytelling.&”—W. David Marx, author of Ametora: How Japan Saved American StyleThe Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We&’ve all fallen in love with one or another of Japan&’s pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese media veteran Matt Alt proves in this brilliant investigation of Tokyo&’s pop-fantasy complex, we don&’t know the half of it. Japan&’s toys, gadgets, and imaginary worlds didn&’t merely entertain. They profoundly transformed the way we live. In the 1970s and &’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the &“lost decades&” of deep recession and social dysfunction. The end of the boom times should have plunged Japan into irrelevance, but that&’s precisely when its cultural clout soared—when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokémon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the world&’s fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed them—connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. It&’s Japan&’s world; we&’re just gaming, texting, singing, and dreaming in it.
Pure Invention: How Japan's Pop Culture Conquered the World
by Matt Alt'Amazingly well researched, fabulously informative and an awful lot of fun. If you love Japanese culture or are just curious to know more I can't recommend this book highly enough' Jonathan Ross'A nerd- and generalist-friendly look at how Japan shaped the post-World War II world, from toys to Trump . . . A non-native's savvy study of Japan's wide influence in ways both subtle and profound' KirkusThe Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese-media veteran Matt Alt proves in this brilliant investigation of Tokyo's pop-fantasy complex, we don't know the half of it.Japan's toys, gadgets, and fantasy worlds didn't merely entertain. They profoundly transformed the way we live. In the 1970s and '80s, Japan seemed to exist in some near future, soaring on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the 'lost decades' of deep recession and social dysfunction.The end of the boom times should have plunged Japan into irrelevance, but that's precisely when its cultural clout soared - when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokémon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the world's fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed them - connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. It's Japan's world; we're just gaming, texting, singing, and dreaming in it.
Purity Steel Corporation, 2012
by Robert L. Simons Antonio DavilaManagers introduce a new performance evaluation system based on sales growth and return-on-investment (ROI). A branch manager wonders whether his new warehouse should be leased to mitigate the impact on ROI. Formulas and performance calculations are provided. A rewritten version of an earlier case.
Purolator Courier Ltd.
by Catherine Ross Rajiv LalOn a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been named vice-president for Sales Effectiveness atop a transformed sales division. The previous week, the team had presented to top management the results of the customer segmentation research that Swanborough had contracted while in marketing. The research identified customers that would be willing to pay more for the services that Purolator was or could potentially provide to them. The new Sales Effectiveness team planned ....
Purple Chips
by John SchwinghamerHow to make money investing in high-quality, low-risk stocksPurple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.
Purple Cow, New Edition: Transform Your Business by Being Remarkable
by Seth GodinThe cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
by Elie Ofek Nakisha WilliamsThis case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. After a successful launch and IPO, with sales predominantly originating from its website, in late 2018 Purple was looking to sustain its growth momentum by partnering with traditional bricks & mortar players, such as Mattress Firm and Bed Bath and Beyond. Although the move had the promise of expanding the relevant customer base, it presented a marketing challenge: Could the company continue to rely on its previous digital advertising approach to drive offline sales? If so, how, and, if not, what other media outlets and messaging should be considered? The case forces students to analyze the digital strategy the company had previously used to generate hundreds of millions of dollars in online sales, and then propose a communication plan for generating 30% of sales offline. In doing so, students grapple with delineating the customer journey for buying a mattress online and in stores. The case can also serve as a vehicle to discuss the scaling challenges many disruptor DTC brands face.
Purple Power: The History and Global Impact of SEIU (Working Class in American History)
by Janice Fine Maite Tapia Joseph A. McCartin Luís Lm Aguiar Adrienne E Eaton Euan Gibb Laurence Hamel-Roy Tashlin Lakhani Yanick Noiseux Benjamin L Peterson Allison Porter Alyssa May Kuchinski Veronica Terriquez Kyoung-Hee YuChartered in 1921, the Service Employees International Union (SEIU) is a worldwide organization that represents more than two million workers in occupations from healthcare and government service to custodians and taxi drivers. Women form more than half the membership while people in minority groups make up approximately forty percent. Luís LM Aguiar and Joseph A. McCartin edit essays on one of contemporary labor’s bedrock organizations. The contributors explore key episodes, themes, and features in the union’s recent history and evaluate SEIU as a union with global aspirations and impact. The first section traces the SEIU’s growth in the last and current centuries. The second section offers in-depth studies of key campaigns in the United States, including the Justice for Janitors and Fight for $15 movements. The third section focuses on the SEIU’s work representing low-wage workers in Canada, Australia, Europe, and Brazil. An interview with Justice for Janitors architect Stephen Lerner rounds out the volume. Contributors: Luís LM Aguiar, Adrienne E. Eaton, Janice Fine, Euan Gibb, Laurence Hamel-Roy, Tashlin Lakhani, Joseph A. McCartin, Yanick Noiseux, Benjamin L. Peterson, Allison Porter, Alyssa May Kuchinski, Maite Tapia, Veronica Terriquez, and Kyoung-Hee Yu
Purpose & Impact: How Executives are Creating Meaningful Second Careers
by Anita HoffmannPurpose & Impact is the first book to provide guidance to senior executives and professionals on how to rethink and even relaunch their careers in ways that align with wider purpose and societal impact. With our increasing longevity, the concept of retirement is becoming redundant; executives need, financially, and want, motivationally, to continue to work well beyond what is currently considered ‘retirement age’. At around age 50, when we often leave our mainstream employers, we could be looking forward to around another 30 healthy years, equivalent to a whole second career. This book sets out a topic that is becoming increasingly important and urgent for governments, companies and executives alike. Purpose & Impact is underpinned by extensive research, including interviews with over 90 senior executives. Many of their stories are included within the book and provide the reader with real insight into how very diverse senior executives and professionals have created roles that have enabled their own personal growth and development and had positive impacts on wider society. In addition, helpful tools and guides are used throughout the book to help the reader in their decision-making processes during the different stages of discovering and developing themselves and their career goals.
Purpose Delivered: Bigger Benefits for Society and Bigger Profits for Business – A CEO’s Experience
by Alan BarlowGoing beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from the primacy of shareholder value to the primacy of purpose. But there is a paucity of codified best practice for how CEOs should go about making this shift. Enter Alan Barlow: a CEO practitioner who demonstrates with analytical rigor and evidence-based argument a business model for how CEOs can actually deliver a purpose-defined company that yields both bigger benefits for society and bigger profits for the business. Current and aspiring business leaders and executives will benefit from not only this new business model but also a fully documented route map for monitoring and reviewing successful impact, and highly focused non-financial and financial metrics for benchmarking. Completing the loop for ‘company purpose’ means that business can become a force for good for society.
Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits
by Louis EfronBusiness today is up against a myriad of complexities -- disruptive competition and technologies, volatile economic forces, and a complex and evolving work force. There is unending pressure to do more with less, deliver short-term goals while driving long-term sustainability, all while finding and retaining the top talent to get it done. Learning how to navigate these pressures is the difference between a thriving business and a dying one. To break out, businesses need to rethink the fundamental drivers for success. In Purpose Meets Execution, Efron shows us the most powerful driver of success is a culture of purpose combined with executional excellence. Efron has developed a framework that merges the power of a purpose-driven organization with executional excellence. He applies proven diagnostics to determine if the company has a clear and meaningful sense of organizational purpose and whether that purpose is effectively aligned with business practices across functional areas. He works with each company to address gaps and create a plan for continuous improvement. When companies understand and implement a plan and process to balance purpose and execution, they: Create an unbeatable competitive advantage in the market by paving the way to find and retain the best of the current and next generation workforce Delight customers Deliver exceptional and sustainable results.
Purpose and Profit: How Business Can Lift Up the World
by George SerafeimAre purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:How and why environmental and social issues are becoming increasingly relevant for organizations worldwide;The ways that companies can design and implement strategies that generate greater impact;The six archetypes of value creation enabled by these new trends;The role of investors in driving greater recognition of ESG issues; andHow we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Purpose and a Paycheck: Finding Meaning, Money, and Happiness in the Second Half of Life
by Chris FarrellPurpose and a Paycheck tells the compelling story of how a growing movement of older entrepreneurs and part-time workers are creating a stronger and more vibrant economy.Whether you’re a corporate executive, business owner, policymaker, or moving into the later season of your career, the stakes for America’s aging population are high. People 65 and older will account for 20 percent of the population in 2030, up from 13 percent in 2000. Many prognosticators blame the aging population for the stagnating economy, citing that as more and more people retire, they will stop working as relatively fewer working people have to support growing numbers of dependent elderly. Purpose and a Paycheck debunks this line of thought by showing how a growing movement of elderly entrepreneurs and part time workers are creating conditions for a stronger and more vibrant economy.Growing numbers of Americans are no longer retiring in the traditional sense. The numbers are striking and largely unappreciated. The labor force participation rate of men 60 years and over has risen nearly one-third from a low of 26 percent in 1996 to 35 percent in 2014. The comparable rate for women is from 15 percent to 25 percent. Even more impressive, 25.5 percent of new business ventures in 2016 were started by the 55-to-64-year-old age group, up from 14.8 percent in 1996. People in their 50s and 60s are launching new businesses at nearly twice the rate of people in their 20s.America’s aging society and workforce is redefining work for all generations and is among the most significant long-term forces shaping the U.S. economy and society, alongside globalization, automation and climate change. Instead of an economic deadweight, America’s aging population holds the promise of getting back the economy mojo. Reframing aging will result in faster rates of economic growth and higher living standards for all of us in addition to a more fulfilling and financially secure second half of life for our aging population.
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
by Jagdish N. Sheth Saloni Firasta-VastaniPricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing.Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.
Purpose-driven Innovation Leadership for Sustainable Development: A Qualitative Case Study Approach (ISSN)
by Gaia GrantPurpose-driven Innovation Leadership for Sustainable Development presents invaluable insights into how leaders can balance competing innovation demands. The book reports on research from an in-depth case study, which reveals the importance of developing highly adaptative and innovative responses through periods of rapid growth – while simultaneously ensuring organisational stability grounded in a clear core purpose. ‘Paradox’ theory is introduced as a constructive theoretical lens for exploring these complexities of leadership sensemaking in innovation contexts. The findings demonstrate how to incorporate both perspectives to establish a robust innovation culture.This book aims to equip readers with evidence-based principles that can be readily applied in practice. The qualitative methodology, which includes case studies and interviews conducted with global innovation leaders, uncovers powerful strategies from relevant real-world experiences. Targeted ‘Reflection and Action’ questions are also included to guide implementation.Purpose-driven Innovation Leadership for Sustainable Development will support researchers, educators, and students in the higher education sector who would like to investigate contemporary innovation leadership principles and practices. The book will also interest business leaders hoping to access rigorous research studies on the topic presented in an effective actionable format.
Purpose-driven Organizations: Management Ideas for a Better World
by Carlos Rey Miquel Bastons Phil SotokA higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.
Purpose: The Starting Point of Great Companies
by Nikos MourkogiannisIn Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.
Purpose: What's It All About?--What to Do When Anxiety About Your Purpose Stalls Your Ability to Change and Grow
by Thomas J. DelongAchievement-craving professionals experience high levels of anxiety, and doubts about their own purpose top the list. What's it all about? Am I connected to a cause or an enterprise that matters? Do I matter? In this chapter, organizational behavior expert Thomas DeLong shows how developing a clear sense of purpose can help you defeat the anxiety that gets in the way of greater accomplishment. Seeking full engagement with your work--whether that means asking your boss to clarify your role in the company, taking on a challenging new assignment, or changing jobs altogether--is one way to get past your anxiety and summon the courage to align yourself with your purpose. Another is to demand straight talk rather than ambiguity from those in a position to give you feedback. Case studies, personal stories, and self-assessment questions will start you on the path to feeling a stronger sense of purpose and finding a better fit in your organization. This chapter was originally published as Chapter 3 of "Flying Without a Net: Turn Fear of Change into Fuel for Success."
Purpose: Wie eine erfolgreiche berufliche Neuorientierung gelingen kann (essentials)
by Oliver Heun-LechnerDas Zeitalter, in dem nach Schul- und Universitätsabschlüssen Entscheidungen für ein ganzes Berufsleben getroffen wurden, liegt hinter uns. Die heutige Arbeitswelt erfordert ein hohes Maß an Flexibilität, Selbstmanagement und eine permanente Überprüfung und Anpassung, um die Beschäftigungsfähigkeit zu erhalten. Berufsentscheidungen haben einen temporären Charakter und Erwerbstätige sind gefordert, sich mit Veränderungen im beruflichen Kontext nahezu permanent auseinanderzusetzen.Oliver Heun-Lechner beschreibt in diesem essential die wesentlichen Elemente, die in einer beruflichen Neuorientierung zur Sinnerfüllung, dem Purpose, führen. Purpose ist ein zentraler Faktor, um im eigenen Tun und Handeln langfristig leistungsfähig zu sein. Im Fokus stehen Treibermodelle und die inneren Bausteine für eine präzise Standortbestimmung, Kompetenzen, Motive sowie praxisnahe Empfehlungen, um eine berufliche Vision zu entwickeln und z. B. mit der Methode des Prototyping zu evaluieren.
Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
by Sandy SkeesDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Purposeful Curiosity: The Power of Asking the Right Questions at the Right Time
by Constantine AndriopoulosProfessor of Entrepreneurship at Bayes Business School provides his masterclass on how accomplished individuals use their curiosity to reach challenging goals and provides nine common practices to push boundaries and make new discoveries.We have a love affair with people who plunge into new experiences and push limits. We admire those who imagine the unimaginable, solve enduring mysteries, who turn the impossible into possible, and help us evolve. In Purposeful Curiosity, Dr. Constantine Andriopoulos lifts the veil on how accomplished individuals channel their curiosity to a particular purpose—toward advancing science and human understanding, discovering new lands and opportunities or reaching a significant goal. Purposeful curiosity gets you off the couch and propels you to solve complex puzzles, and teaches you how to immerse yourself in the unknown with clarity, passion, courage, and positivity.Dr. Andriopoulos interviews Formula One engineers, scientists working to grow food on Mars, opera singers, visual special effects artists, storm chasers, venture capitalists, Michelin-starred chefs, and many others to learn how they used their curiosity to achieve challenging goals. Although not everyone aspires to explore Antarctica or found a factchecking website, we all search for meaning and progress. Whether we're trying to be better or the best in what we do, prepare for a new job or leave our current career for something more fulfilling, see through the &“noise&” of fake outrage and information overload, commercialize an innovation, improve health, or teach children the value of solving a puzzle, all of us can benefit from thinking like a purposefully curious person.Purposeful Curiosity offers nine essential lessons that allow us to make use of our curiosity, to empower and help you replicate the experiences of others in order to reach your goals and thrive.
Purposeful Engineering Economics
by Ronald A. ChaddertonPurposeful Engineering Economics stands as a unique and highly original complement to the traditional engineering economics curriculum. This primarily narrative text conveys the essence of an "Austrian" economic perspective on cash flow analysis and decision making in engineering without extensive tables and graphs and requires very little mathematics. The book's objective is to add a new perspective to the usual study of cash flow analysis and solely econometric engineering decision making. The author draws on the methodology of the Austrian Economists--a school of economic thought that bases its study of economic phenomena on the interpretation and analysis of the purposeful actions of individuals. The book includes an array of illustrative case studies examined in detail by the author and emphasizes the importance of market processes and price signals to coordinate engineering plans.