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Rebel Voices: An IWW Anthology

by Fred Thompson Daniel Gross Franklin Rosemont

The Industrial Workers of the World (IWW), commonly known as the Wobblies, were among the most well-respected and largest unions in the United States in the early 20th century. Having organized the first major automobile industry strike as well as major coalfield and transit workers strikes, the IWW has a history of being a fierce advocate for the worker. Long before most other unions, IWW welcomed women, African-Americans, and immigrants into their ranks, making the Wobblies among the most progressive organizations of the era. As the only comprehensive history of the IWW, this chronicle anthologizes nearly every important document and essay in the Wobblies' rich history. The impact of the IWW has reverberated through the history of unions and organized labor, and this is their story.

Rebel Without A Crew: Or How a 23-Year-Old Filmmaker with $7,000 Became a Hollywood Player

by Robert Rodriguez

In Rebel Without a Crew, famed independent screenwriter and director Robert Rodriguez (Sin City, Sin City 2, Once Upon a Time in Mexico, Spy Kids) discloses all the unique strategies and original techniques he used to make his remarkable debut film, El Mariachi, on a shoestring budget. This is both one man's remarkable story and an essential guide for anyone who has a celluloid story to tell and the dreams and determination to see it through. Part production diary, part how-to manual, Rodriguez unveils how he was able to make his influential first film on only a $7,000 budget. Also included is the appendix, 'The Ten Minute Film Course," a tell-all on how to save thousands of dollars on film school and teach yourself the ropes of film production, directing, and screenwriting.

Rebel at Work: How to Innovate and Drive Results When You Aren't the Boss

by Natalie Neelan

"Rebel at Work is a fascinating book that makes you see your workplace in ways you haven't considered before. Natalie's approaches will have immediate impact for anyone trying to 'lead from the trenches' in a positive and productive way." —Jon Gordon, author of The Energy Bus, The Carpenter, and The Power of Positive Leadership Are you tired of leadership that claims to want an innovative culture, but throws up internal roadblocks against any new initiatives? If you're a frustrated employee banging your head up against a corporate brick wall, then this is the book for you. Change in a company often happens from the inside out when valuable employees get fed up with leadership's vague direction and conflicting priorities. But as an employee, it can be difficult to know how to inspire innovation without getting further sidelined. Rebel at Work shows you how to take matters into your own hands. You'll learn: - How to understand the unwritten rules in your organization—so you can work around them - The types of corporate conformists, as well as their hardwiring—so you can mitigate their fear of change - How to bring clarity to all conversations, especially since jargon can kill promising ideas - And how to prepare step-by-step plans that increase your chances for buy-in by your leadership Best of all, you'll learn how to find others like you in your organization to unite with and get the results you want!

Rebel: Find Yourself by Not Following the Crowd

by Graham Cochrane

USA TODAY Bestseller If you are unsatisfied with how your life has turned out, you&’re not alone—and it&’s not too late to create the life you want and deserve. All you have to do is be a rebel. Most of us are living a life crafted by other people: family, social media, societal expectations, etc. We&’ve conformed to the patterns of everyone around us without even meaning to. Being a rebel doesn&’t just mean going against the norm—it&’s about giving the world your truest self. Author and podcast host Graham Cochrane shows you how to truly create your life of freedom, joy, and meaning—on your terms, not someone else&’s. In Rebel, he&’ll show you exactly how to make this shift via the simple five-part REBEL framework that will help you create the life you&’ve always wanted. Readers will learn how to: Wake up from the world&’s sleepy autopilot way of living Figure out what your dreams really are (or perhaps dream for the first time) Dismantle harmful mental scripts and limiting beliefs that have kept you stuck (potentially for years) Determine what your ideal life looks like (in your work, business, relationships, finances, health)—and chart a path to get there Stick to a set of values as you navigate the big decisions in life Leave behind a legacy that others will want to emulate It takes courage to create the life, the business, the family that you want, but the rewards of being a Rebel are worth it.

Rebellion, Rascals, and Revenue: Tax Follies and Wisdom through the Ages

by Michael Keen Joel Slemrod

An engaging and enlightening account of taxation told through lively, dramatic, and sometimes ludicrous stories drawn from around the world and across the agesGovernments have always struggled to tax in ways that are effective and tolerably fair. Sometimes they fail grotesquely, as when, in 1898, the British ignited a rebellion in Sierra Leone by imposing a tax on huts—and, in repressing it, ended up burning the very huts they intended to tax. Sometimes they succeed astonishingly, as when, in eighteenth-century Britain, a cut in the tax on tea massively increased revenue. In this entertaining book, two leading authorities on taxation, Michael Keen and Joel Slemrod, provide a fascinating and informative tour through these and many other episodes in tax history, both preposterous and dramatic—from the plundering described by Herodotus and an Incan tax payable in lice to the (misremembered) Boston Tea Party and the scandals of the Panama Papers. Along the way, readers meet a colorful cast of tax rascals, and even a few tax heroes.While it is hard to fathom the inspiration behind such taxes as one on ships that tended to make them sink, Keen and Slemrod show that yesterday’s tax systems have more in common with ours than we may think. Georgian England’s window tax now seems quaint, but was an ingenious way of judging wealth unobtrusively. And Tsar Peter the Great’s tax on beards aimed to induce the nobility to shave, much like today’s carbon taxes aim to slow global warming.Rebellion, Rascals, and Revenue is a surprising and one-of-a-kind account of how history illuminates the perennial challenges and timeless principles of taxation—and how the past holds clues to solving the tax problems of today.

Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets (Palgrave Studies in Global Entrepreneurship)

by Arindam Banik Pinaki Dasgupta

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book include Hosiery cluster of West Bengal, Tiluram and Sons, Balaji Wafers, Biskfarm (SAJ Foods), Annapurna Group, Shri Krishna Paper Mills Limited, Chitale Bandhu, Phool.co (Kanpur Flower Cycling Private Limited), Walkaroo and Aachi Masale. With these case studies, the book maps out their respective business journeys, elaborates on issues and challenges, to create templates for breakthrough branding, which are can be relevant to other emerging economies and the medium-sized enterprises (SME) sector.

Rebels at Work: A Handbook for Leading Change from Within

by Debra Cameron Lois Kelly Carmen Medina

Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn’t always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted upon.Authors Carmen Medina and Lois Kelly—once rebels themselves—reveal ways to navigate your workplace, avoid common mistakes and traps, and overcome the fears that may be holding you back. You can achieve more success and less frustration, help your organization do better work, and—most important—find more meaning and joy in what you do.

Rebirth of M. P. Follett’s Dynamic Management Thought: From Internet Society to Interweaving Global Community

by Izumi Mitsui

The purpose of this book is to reevaluate the dynamic management thought of M. P. Follett (1868–1933) and recreate it for the construction of a new society after the COVID-19 era. Here, the focus is especially on the main concept of her dynamic social process concept, &“interweaving&”, and showing its current applicability. It should also be noted that the time Follett created this concept was when the 1918 pandemic (&“Spanish flu&”) struck Boston. Based on her academic background in political science, philosophy, history, psychology, and related disciplines, Follett had many years of practical experience as a social worker in Boston and advocated a social view based on the dynamic interaction of individuals. It included &“rebuilding social relations&”, &“social development as a continuous process&”, and &“creating a community experience through the interweaving of individual experiences&”. One of the important issues that COVID-19 poses is the breaking and restructuring of human relations in communities and societies. The author believes that such an issue could be easily resolved by information and communications technology (ICT) networks. While it is a powerful tool, we are now aware that it also has the effect of isolating individuals and inciting conflicts. The author applies Follett&’s ideas to approach such problems. In this book, her perspectives on the &“interweaving process of experience&” and its position are emphasized as important concepts for creating new communities for the post-COVID-19 era. Expressed symbolically, they correspond to interweaving experiences in the internet society.

Rebirth of the Swiss Watch Industry--1980-92 (A)

by Michael L. Tushman Daniel B. Radov

The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help design a new strategy and structure for the two Swiss giants, ASUAG and SSIH, which have decided to merge. Ernst Thomke, managing director of ASUAG's manufacturing arm, also figures prominently. The case outlines options for the positioning of the new, inexpensive Swatch brand as well as a number of other flagship Swiss brands. Focuses on alignment of strategy with the structure of the new company. Topics to address include the management of change and the formulation of a detailed action plan to make the new company succeed.

Rebirth: Political, Economic and Social Development in First Nations

by Anne-Marie Mawhiney

During the last twenty years, voices from the First Nations have become louder, expressing their own solutions to problems that have plagued their communities since contact with the Europeans. Their traditional ways of thinking and living have become more visible to those from outside First Nations. Recent directions of First Nations in Northern Ontario have focused on strengthening political, economic, and social systems to promote community healing. This was an important subject for the third annual conference of the Institute of Northern Ontario Research and Development, held at Laurentian University. This book consists of papers presented at the conference by both First Nations leaders and academics from across Canada. Rebirth highlights some of the developments that have been occurring in First Nations throughout Northern Ontario and elsewhere in the last decade. The eleven papers published here give voice to stories about the ways in which First Nations are addressing their own conditions. The papers are grouped in four sections: Cultural Diversity and Division, Political Action, Economic Development, and Social Development.

Reboot Hiring: The Key To Managers and Leaders Saving Time, Money and Hassle When Recruiting

by Katrina Collier

An incisive, practical guide giving managers and leaders the principles to elevate hiring processes—a fix within their control, today. Even today, managers and leaders can be unaware that their actions impact current and future hiring because people post openly about their experiences online. Bogged down in the day-to-day, recruiting loses priority due to time, team and project pressures. Though it should help, AI won't solve the collaboration and communication issues creating clunky, expensive, and wasteful talent acquisition processes. In Reboot Hiring: The Key To Managers and Leaders Saving Time, Money and Hassle When Recruiting, author Katrina Collier gives managers and leaders the knowledge to reset their thinking and reboot their hiring. You'll also hear tips from 60 expert recruiters and find: Forward-looking prompts to help describe the hiring need Steps for a time and energy-saving recruitment experience Critical considerations for assessments and interviews Tips for online profiles that modern applicants expect to see. An easy checklist and inspiration to encourage readers to reboot their hiring. In the distraction and transparency created by over 5 billion internet users, managers and leaders must know who they need to hire and partner effectively with talent acquisition to succeed. Reboot Hiring gives you the missing pieces of the puzzle and is invaluable to all managers and leaders wanting to save time, money and hassle when recruiting.

Reboot: Leadership and the Art of Growing Up

by Jerry Colonna

One of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life.Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed—molding them into highly accomplished individuals—yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a journey of radical self-inquiry, helping you to reset your life by sorting through the emotional baggage that is holding you back professionally, and even more important, in your relationships.Jerry has taught CEOs and their top teams to realize their potential by using the raw material of their lives to find meaning, to build healthy interpersonal bonds, and to become more compassionate and bold leaders. In Reboot, he inspires everyone to hold themselves responsible for their choices and for the possibility of truly achieving their dreams.Work does not have to destroy us. Work can be the way in which we achieve our fullest self, Jerry firmly believes. What we need, sometimes, is a chance to reset our goals and to reconnect with our deepest selves and with each other. Reboot moves and empowers us to begin this journey.

Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business

by Jodie Fox

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success. But it didn’t succeed. In 2018 the business failed. And this is that story. Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey. This incredible ride will share lessons on raising capital, building a brand, finding suppliers, doing business in China and, most importantly, how to learn and grow from your successes and your mistakes and be ready every day to reboot for the next challenge.

Rebooting AI: Building Artificial Intelligence We Can Trust

by Gary Marcus Ernest Davis

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence.Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence. The real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

Rebooting India: Realizing a Billion Aspirations

by Nandan Nilekani Viral Shah

A timely call to reshape government through technology, from Nandan Nilekani and Viral Shah, two leading experts in the field.For many aspects of how our countries are run - from social security and fair elections to communication, infrastructure and the rule of law - technology can play an increasingly positive, revolutionary role. In India, for example, where many underprivileged citizens are invisible to the state, a unique national identity system is being implemented for the first time, which will help strengthen social security. And throughout the world, technology is essential in the transition to clean energy.This book, based on the authors' collective experiences working with government, argues that technology can reshape our lives, in both the developing and developed world, and shows how this can be achieved.Praise for Nandan Nilekani:'A pioneer . . . one of India's most celebrated technology entrepreneurs' Financial Times'There is a bracing optimism about Nilekani's analysis . . . which can only be welcome in this age of doom and gloom' Telegraph'The Bill Gates of Bangalore . . . Nilekani achieves an impressive breadth' TimeNandan Nilekani is a software entrepreneur, Co-founder of Infosys Technologies, and the head of the Government of India's Technology Committee. He was named one of the '100 Most Influential People in the World' by TIME magazine and Forbes' 'Business Leader of the Year', and he is a member of the World Economic Forum Board.Viral B. Shah is a software expert who has created various systems for governments and businesses worldwide.

Rebooting Work

by Carlye Adler Maynard Webb

From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we workMaynard Webb has always been the go-to guy when Silicon Valley companies have thorny problems. Whether revamping eBay's crashing servers (transforming their technology weaknesses into a competitive strength) or investing in emerging technology start-ups, Webb brings strategic and operational savvy to every issue and venture. In his first book, Webb brings this same focus to tackle outdated models of work, created a century ago, which no longer sync up with either individual or employers' needs. Through a unique framework, Webb identifies 4 different mindsets around work (the company man, CEO of your own destiny, disenchanted employee, and the aspiring entrepreneur). It organizes those who are self-motivated versus those who are waiting to be discovered and aims to give readers the tools to become more self-actualized, happier, and ultimately more fulfilled in their careers. In identifying a paradigm shift that is already under way, Webb demonstrates clearly how to harness technology to embrace our own personal happiness, allowing people to become more productive at work and also spend more time with their families.Contains a framework that demonstrates how we can leverage technology to create better job opportunities and foster more balanced livesWritten by Maynard Webb, chairman of LiveOps, former COO of e-Bay, founder of Webb Investment Network (WIN), and board member of Yahoo! and salesforce.comIncludes personalized worksheets and empowering action-oriented adviceRebooting Work reveals how anyone can take control of his or her own future, finding greater fulfillment, productivity, and happiness.

Rebooting Your Brain: Using Motivational Intelligence to Adjust Your Mindset, Reach Your Goals, and Realize Unlimited Success

by David Naylor

Learn—and teach others—to embrace change and collaboration In Rebooting Your Brain: Using Motivational Intelligence to Adjust Your Mindset, Reach Your Goals, and Realize Unlimited Success, leadership development and sales expert, David Naylor delivers an incisive exploration of why people struggle and how to escape the shackles that hold individuals and organizations back. Leveraging the latest insights of cognitive psychology, neuroscience, and evolutionary biology, the book presents an easy to leverage framework that allows people to understand the exact steps necessary to let go the limiting beliefs and perspectives that create unhappiness, dissatisfaction and mediocrity. Relying on the author’s unique and effective 2logical motivational intelligence-based solutions, readers will discover how to build greater success in both their career and personal life. Readers will also find: Explorations of what holds people back and how to remove those obstacles Strategies for promoting and encouraging accountability, open-mindedness, listening, reflection, engagement, and drive Techniques for reducing or eliminating risk aversion, closed-mindedness, negative attitudes, fear and instant gratification biasAn essential and practical book perfect for team leaders, managers, executives, directors, and other business leaders, Rebooting Your Brain is the evidence- and cognitive science-based resource that leaders everywhere have been waiting for.

Rebooting the American Dream: 11 Ways to Rebuild Our Country

by Thom Hartmann

Thom Hartmann covers 11 straightforward solutions to America's current problems. At the core of each is a call to reclaim economic sovereignty and to wrest control of democracy back from the corporate powers that have hijacked both America and her citizens. What's particularly unique about Hartmann's solutions is that all have been proven to work. Every single one of his 11 steps either was historically part of what built America's greatness in the past (such as enforcing the Sherman Act and breaking up big corporations or returning to a tariff-based trade policy), or has worked well in other nations (like a national single-payer healthcare system -Medicare Part "E" for "Everybody"-or encouraging the growth of worker-owned cooperatives like the $6 billion Mondragon cooperative in Spain). From addressing the problem of a warming globe to the death of America's middle class to the loss of our essential liberties, Rebooting The American Dream shows how America can reclaim the vision of our Founders and the greatness we held both at home and abroad for over a century.

Rebound Rules

by Rick Pitino Pat Forde

Rick Pitino is a basketball icon: the only coach in college history to lead three different schools to the Final Four, the winner of the 1996 NCAA championship, the owner of a sparkling career record, a bestselling author, and a lock for the College Basketball Hall of Fame. Yet Pitino's journey has not been without life-altering adversity: He's experienced profound personal and professional losses. In 2001, after three losing seasons as coach and president of the Boston Celtics, Pitino resigned, walking away from the $23 million left in his contract. And while recovering from the only breakdown in his extraordinary basketball career, Pitino--who had previously suffered the devastating loss of his infant son, Daniel--endured additional tragedies: His brother-in-law and best friend Billy Minardi, a trader at Cantor Fitzgerald, perished in the World Trade Center attacks of 9/11, less than a year after another brother-in-law had been fatally struck by a taxi. Pitino writes, "From that point on, my life changed forever. Nothing will ever be the same." This realization gave Pitino a new perspective. With it, the innovative leader felt the freedom to act even more dynamically than he ever had in the past. Returning to college basketball, he has rebuilt and revitalized the storied program at Louisville, guiding the Cardinals to a history-making Final Four appearance in 2005 that stamped him the only coach in history to take three schools that far. And in 2008, he rallied an injury-plagued Louisville team from a disappointing start and led it to the Elite Eight, setting the stage for greater success to come. The failures and tragedies he recounts make this book unique. More than just a recitation of what works and why, it's about how to succeed after you've failed; how to pick yourself up after being knocked down; and how to reframe yourself and see the world in a new light. This is a comeback story, a manual for overcoming life's difficulties. Pitino has experienced success as an author with his tremendously popular books Success Is a Choice and Lead to Succeed, but in Rebound Rules: The Art of Success 2.0, he's crafted a book that's more deeply personal, more inspiring, more practical, and more powerful than any he's written before.

Rebounders

by Rick Newman

Let's face it: Setbacks happen, and failure is always a possibility. But here's the good news: Amazing success has been achieved by people who once fell flat on their faces. The secret lies in how we respond to life's bumps and pot holes and unwelcome detours--from getting fired or losing a business to enduring a professional rejection or pursuing a passion that fails to pan out. Misfortune, it turns out, can be a springboard to success. In Rebounders, U.S. News & World Report journalist Rick Newman examines the rise and fall--and rise again--of some of our most prolific and productive figures in order to demystify the anatomy of resilience. He identifies nine key traits found in people who bounce back that can transform a setback into the first step toward great accomplishment. Newman turns many well-worn axioms on their head as he shows how virtually anybody can improve their resilience and get better at turning adversity into personal and professional achievement. * Setbacks can be a secret weapon: They often teach vital things you'll never learn in school, on the job, or from others. * There are smart ways to fail: Once familiar with them, you'll be more comfortable taking risks and less discouraged if they don't pan out. * "Defensive pessimism" trumps optimism: Planning for what could go wrong is often the best way to ensure that it doesn't. * Know when to quit: Walking away at the right time can free the resources you need to exploit better opportunities. * "Own the suck": When faced with true hardship, taking command of the pain and sorrow--rather than letting it command you--lays the groundwork for ultimately rising above it. Each lesson is highlighted by candid and inspiring stories from notable people, including musician Lucinda Williams, tennis champ James Blake, inventor Thomas Edison, army veteran and double-amputee Tammy Duckworth, and Joe Torre, former manager of the New York Yankees. In this uncertain and unstable time, Rebounders lays out the new rules for success and equips you with the tools you need to get ahead and thrive.From the Hardcover edition.

Rebranding Gallagher

by Rohit Deshpande Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel Pumps, which marketed themselves under the respective brand names of Gallagher, Cardax, Powerfence, and PEC. However, Tucker knew that the unit heads believed the differences in their clienteles, product categories, and distributor relationships made it impractical to adopt one single brand. GGL's overseas distributors had also raised concerns about a uniform brand. In many cases, GGL only owned minority interests in these distributors and retained limited control over their activities.

Rebranding Godiva: The Yildiz Strategy

by Esel Cekin Rohit Deshpande

This case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its strategy in preserving Godiva's "made in Belgium" brand position. Provenance Paradox, a problem faced by companies in emerging countries trying to establish their brands in developed markets, had not become a problem for Yildiz Holding. After patiently waiting five years and seeing the company not performing as desired, Murat lker, the chairman of Yildiz, decides to change the management structure and encourage rethinking brand positioning, channels, and communications in the U.S. market. How was the Godiva brand affected by the execution problems of previous management? Why did Godiva succeed in international markets while it declined in the U.S.? What were the implications of the change in marketing strategy to Godiva's brand image?

Rebranding Godiva: The Yıldız Strategy

by Esel Cekin Rohit Deshpande

Case

Rebuild: How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

by Ramya Ramamurthy

What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises ? some unexpected and some self-inflicted, but each a defining factor in shaping a company?s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India?s biggest businesses that dealt with potential disaster and emerged on the other side ? either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter ? faulty products, leadership changes, disastrous sales cycles and competition activity, among others ? and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.

Rebuilding A Real Economy: Unleashing Engineering Innovation - Summary of a Forum

by National Academy of Engineering of the National Academies

The financial crisis that began in 2008 is a stark demonstration that we as a nation take great risks when we build too much of our economy on a base that does not create real value. Relying on vaporous transactions to generate wealth is no substitute for making real products and providing real services. In the 21st century, the United States and the rest of the world will face some of the greatest challenges of the modern age: feeding a growing population, generating adequate energy without destroying the environment, countering chronic and emerging infectious diseases. The first decade of the new century has shown that technological innovation is essential for the United States and other countries to meet these challenges. At the 2009 Annual Meeting of the National Academy of Engineering in Irvine, California, a public forum entitled 'Rebuilding a Real Economy: Unleashing Engineering Innovation' brought together seven prominent leaders of the innovation system to discuss the challenges facing America. The insights of the panel members cut to the heart of what this nation needs to do to remain a global leader in the turbulent world of the 21st century. This summary captures the main points made by the forum participants with the aim of encouraging further reflection and discussion. As the panelists pointed out, no single action can reenergize our innovation system. A portfolio of interconnected and interdependent initiatives must be undertaken to generate new knowledge and technology and move that new knowledge successfully into a competitive world marketplace. But the panelists clarified the goal toward which we must strive and some of the most important steps we need to take to achieve that goal.

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