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Auftrittskompetenz: Wie Sie (sich) öffentlich erfolgreich präsentieren (essentials)
by Karin SevenIhnen steht ein Auftritt bevor? Als Auftrittscoach und Schauspielerin zeigt Ihnen Karin Seven, wie Ihr Vortrag spielerisch und nachhaltig gut gelingt. Sie erfahren in diesem Essential, wie Sie Ihre Persönlichkeit auf ein sichtbares und wirkungsstarkes Level heben, wie Präsenz, Authentizität, Ausstrahlungs- und Ausdruckskraft geübt und umgesetzt werden und wie Sie Ihre Kommunikationskanäle Körper, Stimme und Text kraftvoll, einzigartig und überzeugend nutzen. Denn Sie sind zugleich Pianist und Piano. So ist die Arbeit an Ihrem Auftritt immer auch eine Arbeit an Ihrem Selbst, an Ihrer eigenen Person. Auftrittskompetenz ist das professionelle Zusammenspiel von Persönlichkeit und Handwerk.
Aufzüge und Fahrtreppen: Ein Anwenderhandbuch
by Dieter UngerIn der aktuellen Auflage bietet dieses Fachbuch für alle, die Fahrtreppen und Aufzüge planen, bauen oder betreiben, einen umfassenden Überblick zu allen wichtigen Fragen: angefangen bei den Normen und technischen Regeln bis hin zur Technikgeschichte. Es werden Planung, Betrieb, Wartung und Dokumentation von Aufzügen und Fahrtreppen beschrieben. Zahlreiche aussagekräftige farbige Abbildungen ergänzen den Text. Für die vierte Auflage wurden die Kapitel zu nationalen und internationalen Richtlinien auf den aktuellen Stand gebracht. Sie wurden neu strukturiert und weitere ISO Normen aufgenommen.Das Buch dient Betreibern von Aufzügen und Fahrtreppen als Nachschlagewerk. Die vielen Beispiele, Tipps und Ratschläge aus der Praxis machen es zu einem hilfreichen Begleiter bei der täglichen Arbeit.
Aufzüge und Fahrtreppen: Ein Anwenderhandbuch
by Dieter UngerDieses Fachbuch bietet allen, die Fahrtreppen und Aufzüge planen, bauen oder betreiben, einen umfassenden Überblick zu allen relevanten Themen, angefangen bei den Normen und technischen Regeln bis hin zur Technik. Es werden Planung, Betrieb, Wartung und Dokumentation beschrieben und mit zahlreichen aussagekräftigen Abbildungen ergänzt. Die vorliegende Auflage wurde in einigen Kapiteln angepasst, insbesondere die Kapitel Normen und Richtlinien wurden aktualisiert und erweitert.Das Buch dient Betreibern von Aufzügen und Fahrtreppen als Nachschlagewerk. Die vielen Beispiele, Tipps und Ratschläge aus der Praxis machen es für Ingenieure, Techniker und Architekten zu einem hilfreichen Begleiter bei der täglichen Arbeit.
Aufzüge und Fahrtreppen: Ein Anwenderhandbuch (VDI-Buch)
by Dieter UngerDas umfassende Nachschlagewerk bietet einen herstellerübergreifenden Überblick zu Planung und Betrieb von Aufzügen und Fahrtreppen. Es gibt eine schnelle Übersicht der grundlegenden Normen und technischen Regelwerke. Diese werden mit zahlreichen Beispielen aus der Praxis erläutert. Mit wichtigen Tipps und konkreten Ratschlägen, die direkt in ihre tägliche Arbeit einfließen können, richtet sich das Buch an Ingenieure und Techniker auf dem Gebiet der Fördertechnik sowie die Betreiber solcher Anlagen.
Aufzüge und Fahrtreppen: Ein Anwenderhandbuch (VDI-Buch)
by Dieter UngerFür alle, die Fahrtreppen und Aufzüge planen, bauen oder betreiben, bietet das Buch einen umfassenden Überblick zu allen wichtigen Fragen: angefangen bei den Normen und technischen Regeln bis hin zu Einblicken in die Technikgeschichte. Der Autor behandelt Planung, Betrieb, Wartung und Dokumentation von Aufzügen und Fahrtreppen. Dabei kommen verschiedene Aufzugsarten wie zum Beispiel Bauaufzüge oder Treppenlifte zur Sprache, aber auch die einzelnen Komponenten der Anlage wie Steuerung, Antrieb, Fahrkorb, Türen und Bremsen. Jeweils ein eigenes Kapitel ist Notrufgeräten und Umweltfragen wie dem Energieverbrauch und dem ökologischen Fußabdruck von Aufzugsanlagen gewidmet.Für die dritte Auflage wurden die Kapitel zu nationalen und internationalen Richtlinien auf den aktuellen Stand gebracht – beispielsweise hinsichtlich der Revision einiger Normen für Aufzüge aus der Reihe EN 81 und Änderungen in der Betriebssicherheitsverordnung. Das Buch dient Betreibern von Aufzügen und Fahrtreppen als Nachschlagewerk. Die vielen Beispiele, Tipps und Ratschläge aus der Praxis machen es zu einem hilfreichen Begleiter bei der täglichen Arbeit. Das Buch richtet sich an Ingenieure, Techniker, Planer und Betreiber, die auf dem Gebiet der Fördertechnik tätig sind oder dort tätig werden wollen.
Augmedix
by Frank V. Cespedes Alexandra N. RachlinIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown the company by allowing any qualified doctor or health system to use the service, but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix's current pricing appropriately reflects the value their service provides. Lastly, the two want to discuss how to staff and structure the company's nascent sales function as Augmedix grows.
Augmented Analytics: Enabling Analytics Transformation for Data-Informed Decisions
by Willi Weber Tobias ZwingmannAugmented Analytics isn't just another book on data and analytics; it's a holistic resource for reimagining the way your entire organization interacts with information to become insight-driven.Moving beyond traditional, limited ways of making sense of data, Augmented Analytics provides a dynamic, actionable strategy for improving your organization's analytical capabilities. With this book, you can infuse your workflows with intelligent automation and modern artificial intelligence, empowering more team members to make better decisions.You'll find more in these pages than just how to add another forecast to your dashboard; you'll discover a complete approach to achieving analytical excellence in your organization.You'll explore:Key elements and building blocks of augmented analytics, including its benefits, potential challenges, and relevance in today's business landscapeBest practices for preparing and implementing augmented analytics in your organization, including analytics roles, workflows, mindsets, tool sets, and skill setsBest practices for data enablement, liberalization, trust, and accessibilityHow to apply a use-case approach to drive business value and use augmented analytics as an enabler, with selected case studies This book provide a clear, actionable path to accelerate your journey to analytical excellence.
Augmented Corporate Valuation: From Digital Networking to ESG Compliance
by Roberto Moro-ViscontiStandard corporate evaluation approaches are improved by trendy innovation, especially as it concerns technological scale up and environmental issues such as digital networking or ESG compliance. Whereas traditional firm appraisal follows institutional guidelines and best practices, frontier research still must define the boundaries of these trendy issues, linking a strong theoretical background to practical advances that still need fine-tuning. This book, written by an academic who is also a senior consultant, combines theoretical rigor with practical insights, providing an innovative framework for researchers, evaluators, managers, and practitioners.
Augmented Customer Strategy: CRM in the Digital Age
by Gilles N'Goala Virginie Pez-Perard Isabelle Prim-AllazDigital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. <P><P> It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Augmented Lean: A Human-Centric Framework for Managing Frontline Operations
by Trond Arne Undheim Natan LinderExplore the real future of work in this expert tech implementation guide that goes beyond automation In Augmented Lean: A Human-Centric Framework for Managing Frontline Operations, serial startup founder Dr. Natan Linder and futurist podcaster Dr. Trond Arne Undheim deliver an urgent and incisive exploration of how to facilitate agile processes amongst a millennial workforce that already lives by many of its tenets. The book demonstrates how to abandon legacy industrial technology that is failing modern operations and hindering operational excellence and digital progress. As an executive and leader, you cannot fall prey to hyped-up notions of industry 4.0's factory of the future automation, artificial intelligence, internet of things, sensors, digital twins, and augmented reality fixing every problem. Instead, to truly reduce cognitive load, complexity, and frustrations in the workplace, we must build cyber-physical technologies so that humans remain at the center. Leaders must ensure that the technology they deploy at an industrial scale has fluid interfaces that demonstrably simplifies work and makes operations more flexible without introducing fear, uncertainty, or doubt. The authors provide: A step-by-step walkthrough of the Augmented Lean framework that shows readers when, how, and why to augment your workforce through cyber-physical principles that go beyond both Lean and Agile management practices Concrete strategies on how to scale these operational augmentation methods throughout your organization based on real-world case studies of operators in the trenches of manufacturing whose impact far outweighs their seniority in the corporate hierarchy Insightful advice for how to use the augmentation framework in small- and medium-sized enterprises where license and training costs are prohibitive when only using off-the-shelf industry 4.0 approaches A thoroughly practical playbook for augmenting your workforce with the latest cyber-physical adaptations to digital technologies, Augmented Lean provides you with the organizational-, process-, and management-level techniques you need to get the most out of your employees. In turn, as an operator, engineer, or industrial worker reading this book, you will become empowered to be a change agent through no-code interfaces instead of remaining a recipient of endless training demands and ever-increasing technological complexity. Augmented Lean will orient you towards the future with the most effective tools to cut through hype so you can instantly apply your learnings and be productive wherever you currently operate.
Augmented Reality Filter in der Markenkommunikation mit der Generation Z: Eine empirische Untersuchung des Einflusses auf Markenbindung und Kaufabsicht (BestMasters)
by Jenny-Loreen TydecksDie Generation Z stellt aufgrund ihrer signifikanten Kaufkraft eine wichtige Zielgruppe für Unternehmen dar. Unternehmen müssen daher Kommunikationsstrategien entwickeln, um die Aufmerksamkeit dieser Generation zu gewinnen und sich von der Konkurrenz abzuheben. Hier stoßen Unternehmen jedoch auf große Schwierigkeiten, denn sie treffen bei der Gen Z auf zunehmend gering involvierte Kunden, die sich selten an bestimmte Marken binden. In der Wissenschaft ist man sich deshalb einig, dass Unternehmen neue Wege der Kommunikation gehen und emotionale Markenerlebnisse schaffen müssen, um die Generation Z an sich binden zu können. Da die sozialen Medien eine wichtige Rolle im Leben der Generation Z spielen, stellt insbesondere Instagram einen bedeutenden Kommunikationskanal dar. Hier müssen Unternehmen ansetzen, um die Aufmerksamkeit der Gen Z für sich zu gewinnen. Vor diesem Hintergrund wird in der vorliegenden Studie untersucht, inwieweit Augmented Reality Filter als neue Form digitaler Kommunikation dafür geeignet sind, die Markenbindung und die Kaufabsicht der Generation Z positiv zu beeinflussen.
Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World (Progress in IS)
by Timothy Jung M. Claudia tom Dieck Philipp A. RauschnabelThis book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Augmented Reality and Virtual Reality: Empowering Human, Place and Business (Progress in IS)
by Timothy Jung M. Claudia tom DieckThis volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Augmented Reality and Virtual Reality: New Trends in Immersive Technology (Progress in IS)
by M. Claudia tom Dieck Timothy H. Jung Sandra M. C. LoureiroThis book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Augmented Wellness: Exploring the Power of VR and AR in Healthcare
by Bhuvan Unhelkar Chinmay Chakraborty Ben Othman SoufianeThis book is an essential resource that delves into the transformative potential of augmented reality (AR) and virtual reality (VR) within the healthcare industry. In a world where technology is continually reshaping the way we approach medical treatment, training, and education, this book provides a comprehensive exploration of how AR and VR technologies are becoming integral to the advancement of healthcare. It serves as a bridge between the rapidly evolving field of healthcare and the cutting-edge innovations in AR and VR, addressing the significant impact these technologies have on patient care, medical training, and the ethical considerations surrounding their use. The book has a broad audience, including healthcare professionals, students, and technology enthusiasts. It explores the practical applications of AR and VR in healthcare, highlighting their roles in patient education, pain management, telemedicine, and medical training. Additionally, the book delves into the ethical and regulatory considerations of integrating AR and VR into healthcare, sparking conversations around patient privacy and moral dilemmas. With real-world case studies and emerging technologies, "Augmented Wellness" provides readers with the knowledge to navigate the ever-changing landscape of augmented and virtual reality in healthcare. It is an invaluable resource for anyone seeking to understand, embrace, or innovate within this dynamic intersection of healthcare and technology. It ensures that healthcare transformation through AR and VR is beneficial and ethically responsible. This comprehensive book explores the vast and intricate universe of Virtual and Augmented Reality in healthcare. It delves into the multitude of ways in which these technologies are being harnessed todiagnose, treat, educate, and support patients. The aim is to provide an in-depth understanding of the present state and exciting potential future of VR and AR in the healthcare ecosystem. We have created a resource accessible to a broad audience, from healthcare professionals and technology enthusiasts to policymakers and students. The book offers a balanced blend of real-world case studies, expert insights, technical details, and practical applications, covering a wide range of topics, from using VR for pain management and physical therapy to AR's role in assisting surgeons during complex procedures.
Augmented: prAIority to Enhance Human Judgment through Data and AI
by Giulio ToscaniIn a world where artificial intelligence is reshaping industries, how can we ensure that AI enhances human skills rather than replacing them? This book offers readers an accessible and insightful guide to the positive potential of AI for human augmentation.Drawing from consultations with 150 AI experts from across 50 countries, Augmented introduces the concept of "prAIority", which connects three essential pillars: data, AI systems, and human judgment. It examines how data fuels innovation, the intricacies of designing and refining AI systems, and the critical role of human expertise in harnessing AI’s strengths. Breaking down complex ideas, this book equips readers with the knowledge to understand how AI can be integrated into their decision-making processes, ultimately empowering them to achieve better outcomes in diverse fields such as healthcare, design, and business.With a focus throughout on human–AI collaboration rather than automation and on seamless integration—for smarter, faster decisions, and innovation—this is a must-read book for professionals looking to enhance their skills and stay ahead in the AI-driven future as well as curious beginners seeking a clear framework.
Augmenting Employee Trust and Cooperation
by Pervaiz K. Ahmed Andrei O. Kwok Motoki WatabeThis book is an essential guide for academics and practitioners to understand employees’ differences in personality and how best to motivate them accordingly. The authors provide an in-depth perspective of how organizations can better prepare for the new realities of the workplace. Amidst the war for talent and a continually evolving workplace that has reduced employee psychological attachment, employees prefer to be treated as individuals with the expectation of individual recognition and reward. The authors draw from their personal, corporate, and research experience by combining interdisciplinary perspectives (organizational behavior, human resource management, psychology, sociology, economics) to offer holistic insights into individual expectancy and motivation integral to a successful employer-employee interaction.Interestingly, research remains lacking on the effects of excessive extrinsic rewards on trust and cooperation. Hence, this book fulfills significant gaps in vital areas that existing studies have not yet sufficiently addressed. These areas are psychological contract, excessive extrinsic rewards, and individual differences in personality (locus of control and general trust). The authors use scenario-based laboratory experiments to examine the moderating effects of locus of control and general trust that underscore employee expectations. The differential effects contribute to insight on behavioral outcomes in the workplace that result from employee perception, personality, and intention towards the provision of rewards.Consequently, the book dispels the discrepancies between economists and psychologists about the efficacy of rewards. Findings demonstrate that although excessive extrinsic rewards augment all employees’ trust and cooperation, it is vital for employers to reward selectively those who are most deserving. Findings offer a deeper understanding of the saliency, efficacy, and judiciousness of excessive extrinsic rewards. Employers will benefit by understanding how best to tailor rewards to motivate each employee.
Augmenting Human Resource Management with Artificial Intelligence: Towards an Inclusive, Sustainable, and Responsible Future (Contributions to Management Science)
by Aizhan TursunbayevaThe potential of Artificial Intelligence (AI) to reshape Human Resource Management (HRM) practices is profound, but it also presents challenges that require careful consideration, particularly in terms of ethics, inclusivity, and sustainability. However, knowledge about whether and how this transformation is actually occurring remains limited. This book aims to provide a theoretically informed and empirically grounded examination of AI's role in shaping the future of HRM and work. The book explores HRM technologies using a configurational approach, which views HRM practices as a blend of operational, relational, and transformational elements. It consistently addresses the dual perspectives on AI—its transformative potential and the concerns surrounding its disruptive impact on the future of work and management. In doing so, the book draws on ongoing original research, including an analysis of vendors' value propositions and insights from scholars and experts. Real-life applications of AI in HRM are also thoroughly covered, offering insights into algorithmic management, AI-driven relational HRM configurations, and AI-augmented HRM. The book dedicates significant attention to the ethical implications of AI and how they can be addressed through Responsible AI principles. Ultimately, it establishes a framework for future research and practice, serving as a crucial reference for scholars, practitioners, and policymakers.
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
by David PhillipsAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools.The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics.Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
Augmenting Your Career: How to Win at Work In the Age of AI
by David ShrierEssential reading for anyone who wants to be relevant in the workforce of tomorrow.Drawing on more than a decade of research on artificial intelligence and human systems, David L. Shrier, a globally recognised futurist and innovation specialist, delivers fascinating insights and tips on how to win at work in the age of AI. Artificial intelligence is driving workforce disruption on a scale not seen since the Industrial Revolution. Automation was once associated with mass layoffs in heavy industry like auto and steel, but computers are getting smarter and are beginning to replace traditionally 'white collar' roles like law, consulting, banking and finance.Yet some curious findings are emerging from the world's leading research labs. The combined intellect of people and machines working in harmony is able to achieve outcomes that are better than either can accomplish alone. Properly tuned AI systems can even help harness the power of the collective intelligence of an entire organisation or community to predict future events. This isn't science fiction; this is science fact the author personally helped discover.What are these new hybrid AI+people systems? What can specialised AI systems do to help you succeed in your career? How can you work most effectively with these machines?Written by a practitioner who has worked with some of the largest companies in the world as well as some of the most innovative startups, Augmenting Your Career provides a rare window into a frontier area of computer science that will change everything about how you work and what your job will look like. Read this book and fast track your evolution to the knowledge worker of the future.
Augmenting Your Career: How to Win at Work In the Age of AI
by David ShrierEssential reading for anyone who wants to be relevant in the workforce of tomorrow.Drawing on more than a decade of research on artificial intelligence and human systems, David L. Shrier, a globally recognised futurist and innovation specialist, delivers fascinating insights and tips on how to win at work in the age of AI. Artificial intelligence is driving workforce disruption on a scale not seen since the Industrial Revolution. Automation was once associated with mass layoffs in heavy industry like auto and steel, but computers are getting smarter and are beginning to replace traditionally 'white collar' roles like law, consulting, banking and finance.Yet some curious findings are emerging from the world's leading research labs. The combined intellect of people and machines working in harmony is able to achieve outcomes that are better than either can accomplish alone. Properly tuned AI systems can even help harness the power of the collective intelligence of an entire organisation or community to predict future events. This isn't science fiction; this is science fact the author personally helped discover.What are these new hybrid AI+people systems? What can specialised AI systems do to help you succeed in your career? How can you work most effectively with these machines?Written by a practitioner who has worked with some of the largest companies in the world as well as some of the most innovative startups, Augmenting Your Career provides a rare window into a frontier area of computer science that will change everything about how you work and what your job will look like. Read this book and fast track your evolution to the knowledge worker of the future.
Augmenting Your Career: How to Win at Work In the Age of AI
by David ShrierEssential reading for anyone who wants to be relevant in the workforce of tomorrow.Drawing on more than a decade of research on artificial intelligence and human systems, David L. Shrier, a globally recognised futurist and innovation specialist, delivers fascinating insights and tips on how to win at work in the age of AI. Artificial intelligence is driving workforce disruption on a scale not seen since the Industrial Revolution. Automation was once associated with mass layoffs in heavy industry like auto and steel, but computers are getting smarter and are beginning to replace traditionally 'white collar' roles like law, consulting, banking and finance.Yet some curious findings are emerging from the world's leading research labs. The combined intellect of people and machines working in harmony is able to achieve outcomes that are better than either can accomplish alone. Properly tuned AI systems can even help harness the power of the collective intelligence of an entire organisation or community to predict future events. This isn't science fiction; this is science fact the author personally helped discover.What are these new hybrid AI+people systems? What can specialised AI systems do to help you succeed in your career? How can you work most effectively with these machines?Written by a practitioner who has worked with some of the largest companies in the world as well as some of the most innovative startups, Augmenting Your Career provides a rare window into a frontier area of computer science that will change everything about how you work and what your job will look like. Read this book and fast track your evolution to the knowledge worker of the future.
Augustine Heard & Co.: Building a Family Business in the China Trade (A)
by William C. Kirby Joycelyn W. Eby John S. JiAugustine Heard Sr. founded Augustine Heard & Company, a commission house focused on trade between China and the United States, in 1840. He welcomed his four nephews into the family business as it expanded in the increasingly complex economic and political environment of 19th century China. By 1861, the business had been flourishing for many years, but the context for foreign trade in China was changing. The four nephews, all having been made partners in the business, faced a decision. Should (and could) they alter the business model that had served their uncle so well for two decades? How could they best take advantage of the changing environment in China? Most importantly, how could they navigate their relationships as both brothers and partners?
Augustine Heard & Co.: Building a Family Business in the China Trade (B)
by William C. Kirby Joycelyn W. EbyIn 1861, the Heard brothers faced a decision: should they continue their family firm's business model that had made them a successful commission house in China, or was it time to make fundamental adjustments to their work? This case reveals that the brothers decided to maintain the status quo, primarily because of a lack of decision-making mechanism amongst the brothers. The firm rapidly went downhill, before declaring bankruptcy in 1875.