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Rethink Your Marketing: 7 Strategies To Unleash Revenue Growth
by Tom ShapiroIf your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle.
Rethink, Reinvent, Reposition
by Leo Hopf William WelterIs your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.
Rethink, Reinvent, Reposition
by Leo Hopf William WelterIs your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm. Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:Repackaging products to widen the range of your target demographic Revising your profit model to improve your margins Moving up- or down-market to attract new customers Using core competencies to enter new markets Conducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.
Rethink, Reinvent, Reposition: 12 Strategies to Make Over Your Business
by Leo HopfIs your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm.Using revealing case studies from Seagate to Harley-Davidson, they offer such key strategies as:Repackaging products to widen the range of your target demographicRevising your profit model to improve your marginsMoving up- or down-market to attract new customersUsing core competencies to enter new marketsConducting business at a different time to reach new customers You'll need to take a risk to reap the rewards. But this blueprint for growth will supply you with the confidence to start on a different path. So forget the same-old tired tactics. Instead, make things happen by making over your business! It's crucial to the livelihood of your enterprise, and Hopf and Welter give you everything you need to get it right.
Rethinking Advertising: Ethics and Effectiveness
by Mariah Tinger Kathleen M. VandenbergWith more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise. Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate
Rethinking America's Highways: A 21st-Century Vision for Better Infrastructure
by Robert W. PooleAmericans spend hours every day sitting in traffic. And the roads they idle on are often rough and potholed, their exits, tunnels, guardrails, and bridges in terrible disrepair. According to transportation expert Robert Poole, this congestion and deterioration are outcomes of the way America provides its highways. Our twentieth-century model overly politicizes highway investment decisions, short-changing maintenance and often investing in projects whose costs exceed their benefits. In Rethinking America’s Highways, Poole examines how our current model of state-owned highways came about and why it is failing to satisfy its customers. He argues for a new model that treats highways themselves as public utilities—like electricity, telephones, and water supply. If highways were provided commercially, Poole argues, people would pay for highways based on how much they used, and the companies would issue revenue bonds to invest in facilities people were willing to pay for. Arguing for highway investments to be motivated by economic rather than political factors, this book makes a carefully-reasoned and well-documented case for a new approach to highways that is sure to inform future decisions and policies for U.S. infrastructure.
Rethinking America: A New Game Plan from the American Innovators: Schools, Business, People, Work
by Hedrick SmithThe Pulitzer Prize-winning, bestselling author of The Russians, The Power Game, and The New Russians shows how America has lost ground, and reveals how innovators are creating new strategies to win in the new global game.
Rethinking Asian Capitalism: The Achievements and Challenges of Vietnam Under Doi Moi
by Thi Anh-Dao TranThis book attempts to reflect on the changes that Vietnam has experienced over the past 30 years, during and after DoiMoi. Through multi-dimensional empirical investigations, it aims to offer theoretical and empirical accounts for how a variety of socioeconomic regimes emerged after the end of the Cold War. Being methodologically pluralist (including both theoretical and empirical studies), it aims to give a higher profile to heterodox thinking in comparative political economy. Particular attention is given to post-socialist governance, economic transformation, land rights, trade-led growth, civil society participation, climate change, and the post-COVID 19 recovery. This book comes at a time when great changes are about to take place in Southeast Asia, where heterodox economic development strategy is rather understudied. With Asia playing an increasingly important role in the world economy, readers wish not only to hear about the economic transformation but also to see certain hidden aspects or original evidence in order that they can perceive the other dimensions put in place in a market-oriented economy. It will be relevant to students and researchers interested in transitional economics, development economics and the political economy.
Rethinking Authority in Global Climate Governance: How transnational climate initiatives relate to the international climate regime (Routledge Research in Global Environmental Governance)
by Thomas HickmannIn the past few years, numerous authors have highlighted the emergence of transnational climate initiatives, such as city networks, private certification schemes, and business self-regulation in the policy domain of climate change. While these transnational governance arrangements can surely contribute to solving the problem of climate change, their development by different types of sub- and non-state actors does not imply a weakening of the intergovernmental level. On the contrary, many transnational climate initiatives use the international climate regime as a point of reference and have adopted various rules and procedures from international agreements. Rethinking Authority in Global Climate Governance puts forward this argument and expands upon it, using case studies which suggest that the effective operation of transnational climate initiatives strongly relies on the existence of an international regulatory framework created by nation-states. Thus, this book emphasizes the centrality of the intergovernmental process clustered around the United Nations Framework Convention on Climate Change (UNFCCC) and underscores that multilateral treaty-making continues to be more important than many scholars and policy-makers suppose. This book will be of great interest to students and scholars of global environmental politics, climate change and sustainable development.
Rethinking Britain: Policy Ideas for the Many
by Richard Murphy Kate Pickett Stewart Lansley Pauline Allen Johnna Montgomerie Francis Green Ian Gough Keith Ewing Jane Lethbridge Leslie Huckfield Howard Reed Beth Stratford Mary-Ann StephensonWhat if we had a government prepared to implement the policies that could radically change 21st-century Britain and improve people’s lives? Social and economic policies are rarely communicated clearly to the public, but it’s never been more important for citizens to understand and contribute to the debate around the country’s future. In everyday language, Rethinking Britain presents a range of ideas from some of the country’s most influential thinkers such as Kate Pickett and Ha-Joon Chang. From inflation to tax, and health to education, each contribution offers solutions which, if implemented, would lead to a fairer society. Curated by leading economists from the Progressive Economics Group and accompanied by a ‘jargon buster’, this book is an essential aid for citizens who are interested in critiquing inequalities while looking to build a better future.
Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
by Alf H. WalleQualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics (CSR, Sustainability, Ethics & Governance)
by Bodo B. Schlegelmilch Ilona SzőcsThis book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge. Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.
Rethinking Business Schools
by Julian C. SulejHow do we create the business school and managers of the future? This challenging question has been addressed by a number of researchers in recent times from the perspective of 'what needs to be changed?' - few if any have provided much in the way of 'how do we change things to meet the challenges of the future?'. Rethinking Business Schools draws upon extensive case study evidence from both Russell Group and Non-Russell Group University Business Schools in the UK to answer some of these questions from a European perspective and stimulate a wider debate between university leaders, business leaders and potential students as to what the business school of the future should really look like and the performance outcomes it should provide as we move through the twenty-first century and beyond.
Rethinking Business for Sustainable Leadership in a VUCA World: 17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023 (Springer Proceedings in Business and Economics)
by Mihail BusuThis book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023.In today's rapidly evolving landscape, characterized by volatility, uncertainty, complexity, and ambiguity (VUCA), the need to reshape business practices has become paramount. The book showcases research findings and perspectives on the new challenges particularly posed by the digital economy and research systems. Focusing on revolving business and developing sustainable leadership, it offers valuable insights into the present context of global crisis, together with solutions for the real-world challenges we face today.
Rethinking Canadian Economic Growth and Development since 1900
by Vincent GelosoThis book argues against popular historic narratives that Quebec's economic development only started catching up to the rest of Canada after 1960, a year that marked the beginning of the Quiet Revolution. Geloso argues that there are three reasons to rethink the growth of Quebec in Canada. Firstly, from the early days of the Canadian federation until the Second World War, Quebec did grow poorer relative to the other provinces. Secondly, from 1945 to 1960, there was a rapid era of growth that allowed the province to catch at a rapid pace. During that period, the seeds of future growth - notably through a pronounced surge in educational attainment - were sowed. Thirdly, the era from 1960 to 1976 exhibited no break from the trend set from 1945 to 1960. In fact, after 1976, Quebec's convergence slowed to a halt and its gap with the rest of Canada has remained more or less constant since. At each point, Geloso elaborates on the role of institutions, policies and culture played in altering the trend of convergence. A revised and updated English translation of Du Grand Rattrapage au D#65533;clin Tranquille, Geloso brings the Quebec case into contemporary debate around the impact of interventionist economic policies.
Rethinking Capital
by Richard Dien WinfieldThis book develops a comprehensive systematic economic theory, conceiving how the dynamic of market relations generates an economy dominated by the competitive process of individual profit-seeking enterprises. The author shows how, contrary to classical political economy and contemporary economics, the theory of capital is an a priori normative account properly belonging to ethics. Exposing and overcoming the limits of the economic conceptions of Hegel and Marx, Rethinking Capital determines how the system of capitals shapes economic freedom, jeopardizing the very rights in whose exercise it consists. Winfield thereby provides the understanding required to guide the private and public interventions with which capitalism can be given a human face.
Rethinking Capital
by Richard Dien WinfieldThis book develops a comprehensive systematic economic theory, conceiving how the dynamic of market relations generates an economy dominated by the competitive process of individual profit-seeking enterprises. The author shows how, contrary to classical political economy and contemporary economics, the theory of capital is an a priori normative account properly belonging to ethics. Exposing and overcoming the limits of the economic conceptions of Hegel and Marx, Rethinking Capital determines how the system of capitals shapes economic freedom, jeopardizing the very rights in whose exercise it consists. Winfield thereby provides the understanding required to guide the private and public interventions with which capitalism can be given a human face.
Rethinking Capitalism: Community and Responsibility in Business (Routledge Studies in Business Ethics)
by Rogene BuchholzGiven the recent financial meltdown and continuing economic problems the country and the world are facing, Rethinking Capitalism is particularly relevant. With the government having bailed out banks and other financial institutions as well as automobile companies, and anger over the compensation and severance packages provided to the managers of failed institutions in light of growing inequalities and continued high unemployment in American society, many are wondering if self-interest driven free-market capitalism is still viable. While there is some support for more active government regulation of financial and other institutions, there is also significant opposition to such an approach as new political movements gain strength. Are there other alternatives to create a more responsible capitalism that serves the entire society? Rethinking Capitalism questions the individualistic assumptions of a capitalist society and offers a new way to understand capitalism that entails a new role for business based on community and responsibility. Using classical American Pragmatism as a philosophical framework for capitalism, Professor Buchholz analyzes the history of capitalistic thought and proposes that we recast management as a profession akin to law and medicine oriented toward serving the public rather than just maximization of shareholder wealth. Buchholz challenges the way we understand capitalism with its emphasis on the creation of economic wealth and growth to the exclusion of other important goals and champions a new approach to the creation of a more sustainable and responsible functioning of the capitalistic system, the corporate organization, and its management.
Rethinking Capitalist Development: Essays on the Economics of Josef Steindl (Routledge Frontiers of Political Economy #Vol. 50)
by Nina Shapiro Tracy MottThis collection honours the work of the eminent economist Josef Steindl. Steindl's work is illuminated through a critical appraisal of its central constructs with a focus on its relevance to current economic conditions. This collection charts the thinking of one of the leading economic theorists of the twentieth century.
Rethinking Capitalist Development: Primitive Accumulation, Governmentality and Post-Colonial Capitalism
by Kalyan SanyalIn this book, Kalyan Sanyal reviews the traditional notion of capitalism and propounds an original theory of capitalist development in the post-colonial context. In order to substantiate his theory, concepts such as primitive accumulation, governmentality and post-colonial capitalist formation are discussed in detail. Analyzing critical questions from a third world perspective such as: Will the integration into the global capitalist network bring to the third world new economic opportunities? Will this capitalist network make the third world countries an easy prey for predatory multinational corporations? The end result is a discourse, drawing on Marx and Foucault, which envisages the post-colonial capitalist formation, albeit in an entirely different light, in the era of globalization.
Rethinking Career Studies
by Wolfgang Mayrhofer Hugh GunzCareers are studied across many disciplines - particularly from the social sciences - but there is little conversation between them. Many scholars are studying the same thing in different ways, too often missing opportunities to learn from one another and draw on each other's ideas and findings to enrich their own. Gunz and Mayrhofer bridge these scholarly discourses as they explore the meaning of 'career' and answer the question: What is it that career scholars do when they study careers? The framework that emerges from this answer - the Social Chronology Framework (SCF) - vitally facilitates valuable conversations between scholars in different intellectual traditions. Building on the SCF framework, this comprehensive introduction to career studies encourages students, researchers and practitioners to identify commonalities between the topics they are studying and those examined in other fields, such as organization studies, drawing together interdisciplinary insights into career outcomes and their influencing factors.
Rethinking Cities: Chicago on the Move
by Rosabeth Moss Kanter Ai-Ling Jamila MaloneIt is impossible to discuss national competitiveness without considering cities and the regions they anchor. Cities are transportation hubs, centers of commercial exchange, and the locus of lives. They thrive by the ways they connect to the world. Demographic changes in recent years-such as the decreasing popularity of cars and increasing urban populations-have implications for 21st century transportation and infrastructure. This is apparent in the case of Chicago, a global city in the vanguard of change. This paper focuses on five major 21st century transportation and infrastructure projects in Chicago: rail decongestion; airport modernization; mass transit modernization; a complete streets plan; and an infrastructure trust as a financing innovation. It also discusses leadership by Mayor Rahm Emanuel to create an integrated strategy that includes technology and education, and how he executes on it.
Rethinking Civic Participation in Democratic Theory and Practice (The Theories, Concepts and Practices of Democracy)
by Rod DacombeThis book makes an important contribution to contemporary debates over the place of civic participation in democratic theory and practice. Drawing on a detailed case study of the Blackbird Leys area of Oxford, the book employs a novel empirical approach to ask whether widespread participation in civic life can enhance the prospects for democracy, given the low levels of participation which tend to exist in deprived areas. Throughout, it presents an account of participation rooted in the history and development of the case, in order to avoid the kinds of abstraction which are characteristic of many existing studies in the area. The book will appeal to scholars working on democratic theory in applied settings, and will be of interest to anyone concerned with inequalities in civic participation.
Rethinking Clusters: Place-based Value Creation in Sustainability Transitions (Sustainable Development Goals Series)
by Silvia Rita Sedita Silvia BlasiThis volume discusses how different geographical spaces can enhance or hinder the capacity of a variety of organizational settings to achieve economic value creation in the pursuit of sustainable regional development. In order to provide the most comprehensive picture of new sources of value creation for sustainable transitions, the book collects contributions that tackle this issue from a variety of perspectives, and adopts a systemic approach where macro, meso and micro-levels of analysis are intertwined in three sections. This multidisciplinary and interdisciplinary approach comes from scholars operating in the fields of planning, economic geography, social entrepreneurship and organizational management. The first section of the book adopts a macro-level approach linking sustainability to the regional development theme, and addresses how organizations work between different social interests to produce outcomes not previously realized. The second section of the book focuses on the spatial dimensions of sustainable development, with particular clusters, industrial districts and regions considered as relevant units of analysis (meso-level analysis). The third section of the book is dedicated to a micro-level approach, illustrating how to drive social entrepreneurship activities, which are based upon sustainable business models centered in the creation of a shared value. The book is geared towards scholars working on sustainable development issues intersecting the disciplines of regional studies, economic geography and management, and will appeal to geographers and researchers in economic development, business innovation, and sustainability transitions.
Rethinking Coaching
by Ang�lique Du Toit Stuart SimCoaching is being proposed as the best method to encourage a change in the ideologies that have brought about the credit crunch. The authors' concern is to show how coaching can widen its intellectual range to become a progressively more effective technique within organizational life.