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So Damn Much Money: The Triumph of Lobbying and the Corrosion of American Government
by Robert G. KaiserIn this sometimes shocking and always riveting book, a political correspondent for "The Washington Post" offers the startling story of the monumental growth of lobbying in Washington, D. C. , and how it undermines effective government.
So Good They Can't Ignore You
by Cal NewportCal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.
So Good They Can't Ignore You: Why Skills Trump Passion In The Quest For Work You Love
by Cal NewportCal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love
by Cal NewportIn this book with unique perspective, professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out to discover the reality of how people end up loving their careers. A focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with professionals who admit to deriving great satisfaction from their work, Newport uncovers the strategies they use and the pitfalls they avoid in developing their compelling careers. Cal reveals 4 Rules for falling in love with your job: #1: Don't follow your passion #2: Be so good they can't ignore you #3: Turn down a promotion #4: Think small, act big Cal Newport's manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation. So Good They Can't Ignore You provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.
So Much To Tell
by Valerie GroveKaye Webb, a journalist with no publishing experience, burst into the world of children's books in 1961 and changed the face of children's publishing forever. Her child-like enthusiasm and shrewd business mind led her to become Puffin's most successful editor and the genius behind the Puffin Club, which opened up the exciting world of authors and books to children across Britain. But whilst Kaye's professional life had worked out beautifully, her private life had been the reverse. Kaye had two husbands before her marriage to the artist Ronald Searle, and the torment of his sudden and shocking departure never left her.Yet to the outside world Kaye Webb remained passionate and unstoppable. This is the unknown story of the woman who brought the joy of books to children everywhere whilst battling the emotional pain that plagued her private life.
So Much to Do: A Full Life of Business, Politics, and Confronting Fiscal Crises
by Richard RavitchEvery city and every state needs a Richard Ravitch. In sixty years on the job, whether working in business or government, he was the man willing to tackle some of the most complex challenges facing New York. Trained as a lawyer, he worked briefly for the House of Representatives, then began his career in his familyOCOs construction business. He built high-profile projects like the Whitney Museum and Citicorp Center but his primary energy was devoted to building over 40,000 units of affordable housing including the first racially integrated apartment complex in Washington, D. C. He dealt with architects, engineers, lawyers, bureaucrats, politicians, union leaders, construction workers, bankers, and tenants?virtually all of the people who make cities and states work. It was no surprise that those endeavors ultimately led to a life of public service. In 1975, Ravitch was asked by then New York Governor Hugh Carey to arrange a rescue of the New York State Urban Development Corporation, a public entity that had issued bonds to finance over 30,000 affordable housing units but was on the verge of bankruptcy. That same year, Ravitch was at CareyOCOs side when New York CityOCOs biggest banks said they would no longer underwrite its debt and he became instrumental to averting the cityOCOs bankruptcy. Throughout his career, Ravitch divided his time between public service and private enterprise. He was chairman of the Metropolitan Transportation Authority from 1979 to 1983 and is generally credited with rebuilding the system. He turned around the Bowery Savings Bank, chaired a commission that rewrote the Charter of the City of New York, served on two Presidential Commissions, and became chief labor negotiator for Major League Baseball. Then, in 2008, after Governor Eliot Spitzer resigned in a prostitution scandal and New York State was in a post-financial-crisis meltdown, SpitzerOCOs successor, David Paterson, appointed Ravitch Lieutenant Governor and asked him to make recommendations regarding the stateOCOs budgeting plan. What Ravitch found was the result of not just the economic downturn but years of fiscal denial. And the closer he looked, the clearer it became that the same thing was happening in most states. Budgetary pressures from Medicaid, pension promises to public employees, and deceptive budgeting and borrowing practices are crippling our statesOCO ability to do what only they can do?invest in the physical and human infrastructure the country needs to thrive. Making this case is RavitchOCOs current public endeavor and it deserves immediate attention from both public officials and private citizens. "
So Rich, So Poor: Why It's so Hard to End Poverty in America
by Peter Edelman&“A competent, thorough assessment from a veteran expert in the field.&” —Kirkus Reviews Income disparities in our wealthy nation are wider than at any point since the Great Depression. The structure of today&’s economy has stultified wage growth for half of America&’s workers—with even worse results at the bottom and for people of color—while bestowing billions on the few at the very top. In this &“accessible and inspiring analysis&”, lifelong anti-poverty advocate Peter Edelman assesses how the United States can have such an outsized number of unemployed and working poor despite important policy gains. He delves into what is happening to the people behind the statistics and takes a particular look at young people of color, for whom the possibility of productive lives is too often lost on the way to adulthood (Angela Glover Blackwell). For anyone who wants to understand one of the critical issues of twenty-first century America, So Rich, So Poor is &“engaging and informative&” (William Julius Wilson) and &“powerful and eloquent&” (Wade Henderson).
So Smart But...
by Allen N. Weiner Don RobertThis fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible-competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.
So Tell Me What You Want: My story of making it in the mad, bad and fab pop music industry
by Nicki Chapman1987. Armed with a Filofax, a brick of a mobile phone and steely determination, 20-year-old Nicki Chapman is walking through the seedy streets of Soho towards her first job in the music biz.But how did Nicki go from being a looked-over assistant running promo packages over to BBC Radio 1 to a judge on Pop Idol with 15 million viewers tuning in for the nail-biting moment Will Young triumphed over Gareth Gates?Everyone knows there were the kingmakers in the heady days of 90s British pop music, but this is a queen's side of the story; a down-to-earth, no-nonsense team player who fought to make it in an industry that was very much a man's world.Empowering, entertaining and sprinkled with stardust, Nicki's inspirational behind-the-scenes story takes in the rocketing highs and heart-breaking lows of promoting, managing and touring with the Spice Girls, Amy Winehouse, David Bowie, Take That, Billie Piper, Phil Collins and S Club 7, all whilst confronting chauvinism and smashing through the career glass ceiling.
So Tell Me What You Want: My story of making it in the mad, bad and fab pop music industry
by Nicki Chapman1987. Armed with a Filofax, a brick of a mobile phone and steely determination, 20-year-old Nicki Chapman is walking through the seedy streets of Soho towards her first job in the music biz.But how did Nicki go from being a looked-over assistant running promo packages over to BBC Radio 1 to a judge on Pop Idol with 15 million viewers tuning in for the nail-biting moment Will Young triumphed over Gareth Gates?Everyone knows there were the kingmakers in the heady days of 90s British pop music, but this is a queen's side of the story; a down-to-earth, no-nonsense team player who fought to make it in an industry that was very much a man's world.Empowering, entertaining and sprinkled with stardust, Nicki's inspirational behind-the-scenes story takes in the rocketing highs and heart-breaking lows of promoting, managing and touring with the Spice Girls, Amy Winehouse, David Bowie, Take That, Billie Piper, Phil Collins and S Club 7, all whilst confronting chauvinism and smashing through the career glass ceiling.
So Tell Me What You Want: My story of making it in the mad, bad and fab pop music industry
by Nicki Chapman1987. Armed with a Filofax, a brick of a mobile phone and steely determination, 20-year-old Nicki Chapman is walking through the seedy streets of Soho towards her first job in the music biz.But how did Nicki go from being a looked-over assistant running promo packages over to BBC Radio 1 to a judge on Pop Idol with 15 million viewers tuning in for the nail-biting moment Will Young triumphed over Gareth Gates?Everyone knows there were the kingmakers in the heady days of 90s British pop music, but this is a queen's side of the story; a down-to-earth, no-nonsense team player who fought to make it in an industry that was very much a man's world.Empowering, entertaining and sprinkled with stardust, Nicki's inspirational behind-the-scenes story takes in the rocketing highs and heart-breaking lows of promoting, managing and touring with the Spice Girls, Amy Winehouse, David Bowie, Take That, Billie Piper, Phil Collins and S Club 7, all whilst confronting chauvinism and smashing through the career glass ceiling.
So Who's Stopping You: The Success Series
by Warren GreshesThis eBook, loaded with easy to implement success strategies, geared toward helping you create a focus, sense of purpose and direction in your life, career and business, is a great way to energize you to and from work, or on the way to seeing a potential client.Attitude and CommitmentWhy your "attitude will determine your altitude"How to develop confidence and why it's the last thing to comeHow to instill a great attitude in othersFear of Failure - Don't let it Stop YouFalling down is not the same failureStop doing what everybody else doesTurning negatives into positivesGoal SettingThree reasons to write down your goalsA perfect example of why goals must be writtenThree components of an effective, written goalCreating Your Action PlanWhy you need a written planThe three components of an effective, written planMake My Life Easier: What the 21st Century Customer Really WantsHow to differentiate yourself from the competitionThree reasons why you don't want to sell "price."How demographic changes in America have changed the customer and why they buyThe 3S's of SuccessSee it - See yourself successfulStart it - act! - do somethingSustain the effort - the magic of persistenceThe purpose of this book is simple; to help you achieve the kind of results you need to be as successful as you choose to be in your life, career and business. Here are some of the results you can expect:A new sense of purpose and direction in your lifeIncrease your ability to motivate yourself on a consistent basisYou will learn how to develop your own personal, written plan for your life, career or businessIncrease your sales and productivityYour confidence in your ability to achieve will skyrocket
So You Wanna: A Pick-Your-Path Business Book
by Douglas RaggioA pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he&’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you&’ll make along the road from idea to success—whether you see yourself building a following at your farmer&’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you&’ll make crucial decisions about the next step to take in growing a hypothetical business. You&’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you&’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.
So You Want To Be A Dog Trainer
by Nicole WildeDo you love dogs? Ever considered a career as a pet dog trainer? Now, for the first time, a professional shares advice, tips and how-tos. You'll get specific, step-by-step instruction, presented in a down-to-earth, humorous way. What it's really like to work with dogs--and their owners Can you make a living training dogs? (Oh, yes!) How to get an education (Hint: It doesn't necessarily involve school) Building your confidence Setting up your business Advertising Group classes In-home sessions Phone tips Safety tips Trainer etiquette Products and tools you should be aware of ...and much more!
So You Want To Be An Entrepreneur
by Jon Gillespie-BrownJon Gillespie Brown brings his extensive mentoring experience to bear in this new handbook for would-be entrepreneurs. So You Want to Be an Entrepreneur? contains a series of mentoring sessions, each carefully thought out to make you consider and plan your life based on your passions, ambitions and ultimate visions. By actively taking part in each of the exercises, you give yourself the best chance of succeeding as an entrepreneur, or the sufficient clarity to decide what other career options are best suited to you.Explore your real goals, hidden talents, passions, assets and core skills. The simple self-discovery tools in the book will make it easy for you to analyse this information and take the next steps towards your entrepreneurial dreams with total confidence.PRAISE FOR SO YOU WANT TO BE AN ENTREPRENEUR'Read this book if you plan to be an entrepreneur, find out what it's really like before you make the leap!' Doug Richard, entrepreneur, business investor and former member of the Dragons' Den TV programme'Before I invest in a business at an early stage I want to know the founders knew what they were getting into. I would suggest they check out if they measure up to the demands of the ups and downs required to be a successful entrepreneur by reading this book first.' Richard Farleigh, Author Taming the Lion: 100 Secret Strategies for Investing and former member of the Dragons' Den'The key to entrepreneurial success is understanding what type of entrepreneur you are, and then doing business in a way that is true to yourself, and above all, one that brings you personal happiness and fulfilment. This book will help you decide whether a life of an entrepreneur is for you.' Rachel Elnaugh, entrepreneur, business speaker and former member of the Dragons' Den'Very few people truly consider the hard work, disappointment, frustration and crushing lows that every Entrepreneur experiences along the journey. Jon's book is a must read for anybody ready to take the leap!' Richard Parkes Cordock, author of Millionaire Upgrade and creator of Millionaire MBA Business Mentoring Programme'The only form of safe employment is self-employment. I recommend anyone considering the entrepreneurial path to read this book.' Geoff Burch, International Speaker and author of Go It Alone: The Streetwise Secrets of Self-Employmenttobeanentrepreneur.com
So You Want To Franchise Your Business
by Harold Kestenbaum Adina M. GennHarold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you’re interested in using this profitable strategy to expand your business, you’ll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise. Well-known entrepreneurs who successfully franchised their business, including Subway co-founder Fred DeLuca and CEO of the Dwyer Group Dina Dwyer-Owens, offer detailed, in-the-trenches guidance and information. These experts speak frankly about the tactics you can use to market, sell, and build your franchise while offering insider advice to help you avoid the pitfalls of business growth. Step-By-Step Guide To The Franchising Process Low-Cost Ways To Grow A Franchise In The Startup Phase Franchise A Concept For Less Than $100,000 Best Practices From Top Franchisors And Franchisees
So You Want To Start A Nursery
by Tony AventWhen Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal. " More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record. ) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
So You Want to Be a Dancer: Practical Advice and True Stories from a Working Professional
by Matthew ShafferMatthew Shaffer&’s more than twenty years as a performer, choreographer, director, Broadway collaborator, writer, and producer has allowed him opportunities to work with celebrities like Megan Mullally, Ben Stiller, and the elite competition team of Dance Moms. So You Want to Be a Dancer is the ultimate book for anyone who has to fight the urge to sashay down grocery store aisles or school hallways. Shaffer discusses everything from how to break into the industry to practical advice—from how to audition and book a job to dealing with movie stars on-set. So You Want To Be A Dancer is a must-read for any creative entrepreneur, aspiring artist pursuing a career in today&’s social media-savvy society, or anyone who savors the heartfelt journey of an artist.
So You Want to Publish a Book?
by Anne TrubekThe founder of Belt Publishing demystifies the publishing process, offering some insider how-to advice for aspiring authors. This slim but insightful guide offers concrete, witty advice and information to authors, prospective authors, and those curious about the publishing industry&’s inner workings. The chapters are chock full of important advice and information, including: · How advances and royalties really work · The surprising methods that actually move books off the shelves · The art of pitching to agents · The differences between Big Five and independent presses · The ins and outs of distribution, direct sales, and selling through Amazon Written by an industry veteran who&’s been on both the writing and publishing side, So You Want to Publish a Book? is a refreshing, no-nonsense, and transparent guide to how books get made and sold. For readers and writers looking for a straightforward guide for publishing, promoting, and selling their work. &“A compact, practical manual . . . a wealth of information usually only available to insiders.&” —The Times Literary Supplement
So You Want to Start a Brewery?: The Lagunitas Story
by Tony MageeSo You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest-growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
So You Want to Start a Business: The 7 Step Guide to Create, Start & Grow Your Own Business
by Ingrid ThompsonGet it right—from the start! &“Entrepreneurship is like a roller coaster ride, exhilarating yet terrifying . . . Allow Ingrid to guide you&” (Adam Franklin, bestselling author of Web Marketing That Works). Often, people leap into starting a business to pursue their passion without fully realizing what they&’ve gotten themselves into. They may love what they do—but the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes you through the seven essential elements required to create a thriving business. With examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing one&’s inner entrepreneur. With over twenty years&’ experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start—and start out on the right foot.
So You Want to Start a Hedge Fund
by Ted SeidesHelpful, Accessible Guidance for Budding Hedge Funds So You Want to Start a Hedge Fund provides critical lessons and thoughtful insights to those trying to decipher the industry, as well as those seeking to invest in the next generation of high performers. This book foregoes the sensational, headline-grabbing stories about the few billionaire hedge fund managers to reach the top of the field. Instead, it focuses on the much more common travails of start-ups and small investment firms. The successes and failures of a talented group of competitive managers--all highly educated and well trained--show what it takes for managers and allocators to succeed. These accounts include lessons on funding, team development, strategy, performance, and allocation. The hedge fund industry is concentrated in the largest funds, and the big funds are getting bigger. In time, some of these funds will not survive their founders and large sums will get reallocated to a broader selection of different managers. This practical guide outlines the allocation process for fledgling funds, and demonstrates how allocators can avoid pitfalls in their investments. So You Want to Start a Hedge Fund also shows how to: Develop a sound strategy and raise the money you need Gain a real-world perspective about how allocators think and act Structure your team and investment process for success Recognize the patterns of successful start-ups The industry is approaching a significant crossroads. Aggregate growth is slowing and competition is shifting away from industry-wide growth, at the expense of traditional asset classes, to market share capture within the industry. So You Want to Start a Hedge Fund provides guidance for the little funds--the potential future leaders of the industry.
So You Want to Start a Nursery
by Tony AventWhen Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.) Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.
So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
by Kristen MeinzerAn inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way. Though they are the fastest-growing form of media, podcasts can actually be tricky to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum.Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough but important questions to help budding podcasters define and achieve their goals, including:Why do you want to start a podcast? Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story—and what you really need (and don’t need!) in order to get started.What is your show about? For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?Who is your podcast for? Who are you trying to reach? How will your content and tone appeal to those listeners?How is your show going to be structured? Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.With this motivational how-to guide—the only one on the subject available—you’ll find the smart, bottom-line advice and inspiration you need to produce an entertaining and informative podcast and promote it to an audience that will love it. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving!
So You Want to Talk About Race
by Ijeoma OluoIn this New York Times bestseller, Ijeoma Oluo offers a hard-hitting but user-friendly examination of race in America <p><p> Widespread reporting on aspects of white supremacy--from police brutality to the mass incarceration of Black Americans--has put a media spotlight on racism in our society. Still, it is a difficult subject to talk about. How do you tell your roommate her jokes are racist? Why did your sister-in-law take umbrage when you asked to touch her hair--and how do you make it right? How do you explain white privilege to your white, privileged friend? <p> In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from intersectionality and affirmative action to "model minorities" in an attempt to make the seemingly impossible possible: honest conversations about race and racism, and how they infect almost every aspect of American life. <p><b>A New York Times Bestseller</b>