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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors (Environmental Footprints and Eco-design of Products and Processes)
by Subramanian Senthilkannan MuthuThis book highlights the Social Life Cycle Assessment (SLCA) of the agri-sector for rice, sugarcane, and cassava in Thailand and the food sector. It also presents a range of models, indices, impact categories, etc. for SLCA that are currently being developed for industrial applications. Though SLCA was introduced in 2010, it is still relatively new compared to environmental life cycle assessment (ELCA).
Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors (Environmental Footprints and Eco-design of Products and Processes)
by Subramanian Senthilkannan MuthuThis book highlights the Social Life Cycle Assessment (SLCA) of the energy and textile sectors. It also presents a range of models, indices, impact categories, etc. for SLCA that are currently being developed for industrial applications. Though SLCA was introduced in 2010, it is still relatively new compared to environmental life cycle assessment (ELCA).
Social Limits to Economic Theory
by Jonathan D MulbergModern economics makes much of its claim to be impartial, objective and value-free but it is unable to address our most immediate problems such as widespread environmental degradation and persistent poverty. In Social Limits to Economic Theory Jon Mulberg argues for a new progressive political economy, based on notions of community and justice and incorporating environmental and ethical considerations. In doing so he provides the best introduction to date to critical, non-orthodox economics.
Social Limits to Growth (Routledge Classics)
by Fred HirschFred Hirsch's Social Limits Growth is one of the sleeper hits of economics. Its brilliant and acute insights, informed by Hirsch’s experience as a journalist at The Economist before turning to academia, have become ever more relevant as liberal capitalism confronts challenges from austerity to the global race for scarce resources. Hirsch makes the case for what he calls "positional goods", which derive their value from being scarce in ways that can’t be relieved by technological advancement, such as a Rembrandt painting, a priceless antique or even an elite, private education. Crucially, Hirsch says, their value lies in the social position their ownership allows one to occupy. He contrasts them with material goods, such as flushing toilets, opportunities to travel, and high-quality food. There is no such positional status afforded by their ownership because, despite a relatively high cost at their introduction, soon everyone has them. Once such material goods cease being luxuries, people begin to want other things, which Hirsch memorably and prophetically describes as "the needs of the mind and psyche". But these only serve to entangle us in an inescapable war between consumers, as each of us strive to be better than average, reflecting the very limits described by the title of Hirsch's book.A devastating account of the way consumerism, conspicuous consumption and the expectation to be better off than the last generation undermine the delicate social capital that has previously bound individuals and communities together, Social Limits to Growth is a book whose message is more urgent now than on its first publication nearly fifty years ago.This Routledge Classics edition includes a new Foreword by Daniel Halliday.
Social Machines
by Peter SemmelhackCompanies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.Explains how smart phones and tablets enable Social MachinesDescribes how digital technology is being "baked in" to the most unlikely new products--even wheelchairs.Articulates how the "Internet of Things" is becoming social--and why that's the foundation for powerful new business modelsIn the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Social Manufacturing: Fundamentals and Applications (Springer Series in Advanced Manufacturing)
by Pingyu JiangThis book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering. Like its subject, the book's approach is multi-disciplinary, including manufacturing systems, operations management, computational social sciences and information systems applications. It reports on the latest research findings regarding the social manufacturing paradigm, the architecture, configuration and execution of social manufacturing systems and more. Further, it describes the individual technologies enabled by social manufacturing for each topic, supported by case studies. The technologies discussed include manufacturing resource minimalization and their socialized reorganizations, blockchain models in cybersecurity, computing and decision-making, social business relationships and organizational networks, open product design, social sensors and extended cyber-physical systems, and social factory and inter-connections. This book helps engineers and managers in industry to practice social manufacturing, as well as offering a systematic reference resource for researchers in manufacturing. Students also benefit from the detailed discussions of the latest research and technologies that will have been put into practice by the time they graduate.
Social Market Economy
by Stefan Sorin MuresanThe book presents the economic policy model known as "Social Market Economy" in Germany, the country where it originated. Although the model has since been adopted as core objective in the EU Treaty of Lisbon, experts still disagree on its exact nature. The author contributes to this debate by presenting the German economic system from an external perspective and looking at the extent to which it enabled the country increase its weight in international relations. The system´s history, identity, political and economic concepts, including ordoliberalism, are analyzed. Its potential and shortcomings are assessed by comparing it to other forms of capitalism. A brief enquiry is made into whether the "Social Market Economy", or aspects of it, are applicable to other countries, including in Eastern Europe. Providing both theoretical and practical aspects, the book offers a valuable resource for researchers, public administration professionals, and policymakers.
Social Marketing
by Michael T. EwingHarness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!
Social Marketing Casebook
by Rowena Merritt Jeff French Lucy ReynoldsSocial Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Social Marketing Digital Book Set
by Dan Zarrella Gail F. Goodman Scott Stratten Jeff KorhanA set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days
by Cydney O'SullivanThe internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our business? Cydney O’Sullivan has spent the last decade working with business owners grappling with the challenges of taking their business online. She knew there had to be a better way, and sought out the success stories. Cydney interviews 30 forward thinking CEO’s and entrepreneurs who have built large, profitable communities using the technologies and networks we’ve all been grappling with like Google, Facebook, LinkedIn, Twitter, Youtube, eCommerce and Loyalty Programs. Learn how these seasoned entrepreneurs from around the world have adapted and applied technologies to become experts in their fields; many have created profits faster, more efficiently and more predictably than ever before in their businesses, as you answer these questions for your own business. What IS Social Marketing? Where does it fit in our business? How do we protect our Brand and Intellectual Property? How can we prepare our business for the future? With their success, for most of these entrepreneurs comes the opportunity to share this wealth of knowledge and experience to create a positive impact with their influence. This is the flame that fuels their entrepreneurial spirit beyond the quest for financial success alone.
Social Marketing and Sustainable Development Goals: Case Studies for a Global Perspective (Springer Business Cases)
by M. Mercedes Galan-Ladero Helena M. AlvesThis book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)
by Debra Z. Basil Gonzalo Diaz-Meneses Michael D. BasilThis textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Social Marketing in India
by Nancy R. Lee Sameer DeshpandeThis book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of research, and related concepts through numerous examples that are of high quality and diverse contexts. It is one of the first books to bring together excellent social marketing thoughts related to the Indian situation at one place. Through these discussions, the book proposes new ways to address old problems related to public health, injury prevention, environment protection, community harmony, and financial well-being. In a nutshell, if you want to learn how to fix India's problems, this book is for you.
Social Marketing to Protect the Environment: What Works
by Philip Kotler Doug Mckenzie-Mohr Nancy R. Lee Dr P. Wesley SchultzBehavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
Social Marketing to the Business Customer
by Paul Gillin Eric SchwartzmanThe first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Social Marketing: Advances in Research and Theory (Springer Texts In Business And Economics Ser.)
by Walter W. Wymer Jr Debra BasilLearn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data.Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviorsSocial Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.
Social Marketing: Behavior Change for Good
by Philip Kotler Nancy R. Lee Julie ColehourSuccessful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Social Marketing: Behavior Change for Good
by Philip Kotler Nancy R. Lee Julie ColehourSuccessful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Social Marketing: Behavior Change for Social Good
by Philip Kotler Nancy R. LeeSuccessful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Social Marketing: Behavior Change for Social Good
by Philip Kotler Nancy R. LeeSuccessful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Social Marketing: Changing Behaviors for Good
by Philip Kotler Nancy R. LeeTurning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Social Marketing: Changing Behaviors for Good
by Philip Kotler Nancy R. LeeTurning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Social Marketing: From Tunes to Symphonies
by Gerard Hastings Christine DomeganSocial Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.
Social Marketing: Principles and Practice for Delivering Global Change
by Gerard Hastings Christine DomeganSocial Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.