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Sports and Entertainment Marketing
by Dotty Boen Oelkers Ken KaserSPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Sports and Entertainment Marketing
by Dotty Boen Oelkers Ken KaserSPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Sports and Technology Have the Power to Change the World: Driving Positive Change Through the Use of Data and AI
by Jon FlynnDiscover how the explosions in data analytics, AI, and digital communication are benefiting sports and sports fans around the world In Sports and Technology Have The Power To Change The World: Driving Positive Change Through The Use of Data and AI, the Director of Microsoft Sports, Jon Flynn, delivers an insightful new take on the transformative power of sport and its ability to unite people, break down barriers, and generate positive change. The author explains the critical role that technology has played in growing the impact of sporting events and enabling social change while fostering community improvement. In the book, you’ll explore many of the ways in which sports, enabled by new tech, have made significant contributions to society and promoted individual development, health, and wellbeing. You’ll also find: Discussions of green technologies and climate and sustainability initiatives linked to sport, with a case study about the 2022 Beijing Winter Olympics Explorations of the impact of advanced data analytics, with a case study focusing on the 2013 NBA Final matchup between the Miami Heat and the San Antonio Spurs How sport scientists are optimizing player performance Perfect for anyone interested in the intersection of sport, society, and technology, Sports and Technology Have The Power To Change The World is an easy to read and endlessly fascinating look at how the unique combination of athletics and tech makes the world a better place.
Sports in America: From Colonial Times to the Twenty-First Century
by Steven RiessProvides practical help for the day-to-day concerns that keep managers awake at night. This book aims to fill the gap between the legal and policy issues that are the mainstay of human resources and supervision courses and the real-world needs of managers as they attempt to cope with the human side of their jobs.
Sports on Television: The How and Why Behind What You See
by Dennis DeningerIn Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
Sports: The All-American Addiction
by John R. GerdyJohn R. Gerdy knows sports inside-out. He has been an All-American basketball player whose college jersey was retired. He was briefly a professional player. Later he served as an associate commissioner in the NCAA's Southeastern Conference and as a legislative and ethical advisor to the NCAA and the Knight Commission. Currently he teaches courses on sports administration. Now, in Sports: The All-American Addiction, he brings his insights and observations together in a radical, critical evaluation of the impact of sports on American life. This book argues that our society's huge investment in organized sports is unjustified. Ardent boosters say that sports embody the “American Way,” developing winners by teaching lessons in sportsmanship, teamwork, and discipline. In fact, Gerdy writes, modern sports are eroding American life and undermining traditional American values essential to the well-being of the nation and its people. Like a drug, this obsession allows Americans to escape problems and ignore issues. Gerdy asks tough questions. Have sports lost their relevance? Is it just mindless entertainment? Is our enormous investment in sports as educational tools appropriate for a nation that needs graduates to compete in the information-based, global economy of the twenty-first century? Do organized sports continue to promote positive ideals? Or, do sports, in the age of television, corporate sky boxes, and sneaker deals, represent something far different? Boldly making his case, Gerdy detects five causes for alarm. A violent, win-at-all-cost mentality exists. A greater number of spectators are idly watching the few elite athletes. An athletic culture that is anti-intellectual systematically creates “dumb jocks.” While bridges, inner-cities, and schools are crumbling, tremendous sums of tax dollars vanish to wealthy owners, millionaire players, and to college athletic programs. Studies show that sports are no more effective in promoting equality than any other American institution. Can organized sports be restructured? The author concludes with a series of daring suggestions for change.
SportsWorld: An American Dreamland
by Robert LipsyteTough and witty, SportsWorld is a well-known commentator’s overview of the most significant form of mass culture in America—sports. It’s a sweaty Oz that has grown in a century from a crucible for character to a complex of capitalism, a place where young people can find both self-fulfillment and cruel exploitation, where families can huddle in a sanctuary of entertainment and be force fed values and where cities and countries can be pillaged by greedy team owners and their paid-for politicians. But this book is not just a screed, it’s a guided visit with such heroes of sports as Muhammad Ali, Billie Jean King, Kareem Abdul-Jabbar, and Joe Namath, who the author knew well, and with some he met in passing, like Richard Nixon, who seemed never to have gotten over missing the cut in college varsity football, a major mark of manhood. We see how SportsWorld sensibilities help elect our politicians, judge our children, fight our wars, and oppress our minorities. And now featuring a new introduction by the author,SportsWorld is a book that will provide the foundation for understanding today’s world of sports and the time of Trump. In the America of 2017—where the SuperBowl is worth billions, athletes are penalized or forced out of sports for political and anti-racist activism, and Title IX is constantly questioned and undermined—Robert Lipsyte’s 1975 critique remains startlingly and intensely relevant.
Sportsponsoring: Grundlagen, Konzeption Und Wirkungen
by Manfred Schubert Stefan WalzelSportsponsoring ist die mit Abstand bedeutendste Erscheinungsform des Sponsorings. Es zählt zu den zentralen Instrumenten der Markenkommunikation von Unternehmen und zugleich zu den wichtigsten Einnahmequellen des Zuschauersports. Das Lehrbuch stellt Sportsponsoring als Kommunikations- und Finanzierungsinstrument in seiner ganzen Breite und Vielfalt vor. Thematisiert werden u.a. Akteure und Zielgruppen, die Erfolgs- und Wirkungskontrolle von Sportsponsoring-Maßnahmen, unerwünschte Effekte wie Ambush-Marketing sowie die soziale Verantwortung von Sponsoren und Gesponserten. Das Buch bietet eine gute Einführung für Studierende, enthält aber auch wertvolle Informationen für ehren- oder hauptamtlich Tätige im Sport und für Marketingmanager in Unternehmen. Lernziele, Verständnis- und Diskussionsfragen, Zusammenfassungen sowie weiterführende Links und Literaturempfehlungen zu jedem Kapitel erleichtern die Nutzung des Buches, sichern den Lernerfolg und regen zur vertiefenden Auseinandersetzung mit einzelnen Themen an.
Sportsponsoring: Voraussetzungen und Praxisbeispiele für erfolgreiche Partnerschaften
by Manfred Bruhn Peter RohlmannDieses Buch schafft Basiswissen und Verständnis für ein erfolgreiches Sportsponsoring. Der Aufbau des Buches orientiert sich an den einzelnen Phasen der Analyse, Planung, Umsetzung und Kontrolle von Sponsoringkonzeptionen. Einführend zur Einordnung des Sponsoring als Element der Sportvermarktung und den unterschiedlichen Erscheinungsformen des Sportsponsoring wird der Planungsprozess mit den einzelnen Phasen dargestellt. Darauf aufbauend sind die Situationsanalyse, Zielfestlegung, Zielgruppenplanung, Strategische Ausrichtung, Budgetierung, Auswahl von Sponsorships, Integration in den Kommunikations- und Sponsoringmix, Gestaltung von Sponsorships, Erfolgskontrolle, Rechtsaspekte, Leistungen von Sportagenturen und Tendenzen im Einsatz des Sportsponsoring Gegenstand einer ausführlichen Behandlung. In einem abschließenden Kapitel wird die Fußball-Weltmeisterschaft 2022 zum Anlass genommen, die kritischen Streitpunkte in der Diskussion über Sportsponsoring von Großereignissen aufzuzeigen. Auch wird die Frage von Schlussfolgerungen für kommende sportliche Ereignisse gestellt.Um einen spürbaren Praxisbezug nicht nur zu propagieren, sondern von Fachleuten untermauern zu lassen, haben die Autoren eine Kooperation mit der Sponsoring-Vereinigung S20 – The Sponsors‘ Voice hinsichtlich der Einbeziehung von Fallstudien in das Buch vereinbart. Auch Schweizer Firmen haben sich an den Fallstudien beteiligt. Zahlreiche Beispiele – wie Allianz SE, Bell Food Group AG, Deutsche Kreditbank AG (DKB), Deutsche Telekom AG, HypoVereinsbank/UniCredit Bank AG, ING Deutschland, Mercedes-Benz AG, Novartis International AG, Penny Markt GmbH (REWE Group), Raiffeisen Schweiz, Viessmann Climate Solutions SE, Warsteiner Brauerei Haus Cramer KG – verdeutlichen, wie erfolgreiches Sportsponsoring aussehen kann und geben konkrete Anregungen für dessen Implementierung im Alltag. Der InhaltSponsoring als Element der Sportvermarktung und des SportsponsoringErscheinungsformen des SportsponsoringPlanungsprozess des SportsponsoringZiele und Zielgruppen des Sportsponsoring als AusgangspunktStrategische Ausrichtung des SportsponsoringAuswahl von Sponsorships im SportOperative Gestaltung des SportsponsoringIntegration des Sportsponsoring in die Marketing- und UnternehmenskommunikationBudgetierung des SportsponsoringErfolgskontrolle im SportsponsoringLeistungen von SportagenturenTendenzen im Einsatz des Sportsponsoring
Spot-Leadership: Nachhaltige Führung In Einer Agilen Unternehmenswelt
by Carsten Steinert Tobias BüserDieses Buch vermittelt fundiert und praxisnah, wie Führungskräfte in einer immer komplexer werdenden Welt Unternehmen und ihre Mitarbeiter zum Erfolg führen können. Die Lösung lautet Spot-Leadership. Das bedeutet, sich als Führungskraft von den vielfältigen Situationsvariablen nicht verwirren zu lassen, sondern diese mit Übersicht und System am jeweiligen Punkt (Spot) zu gestalten. Dafür stellen die Autoren einen praktischen Führungs-Kompass vor. Dieser besteht aus sieben Erfolgsfaktoren, die für nachhaltige Führung in agilen Situationen aufeinander abgestimmt werden müssen. Zu jedem der sieben Erfolgsfaktoren werden die wichtigsten theoretische Ansätze und empirische Studien dargestellt und mit zahlreichen Fallbeispielen und praktischen Tipps verdeutlicht, um daraus für die Führungspraxis brauchbare Instrumente und Handlungsoptionen abzuleiten.
Spotfire: Managing a Multinational Start-Up
by Walter Kuemmerle Chad EllisSpotfire, a software start-up, must address the question of dividing its effort between Sweden and the United States in addition to raising venture capital, obtaining new customers, and managing early-stage growth.
Spotify Teardown: Inside the Black Box of Streaming Music (The\mit Press Ser.)
by Pelle Snickars Patrick Vonderau Maria Eriksson Anna Johansson Rasmus FleischerAn innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience.Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of “teardown” from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood.Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online.Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's “front end” with experimental, covert investigations of its “back end.” The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.
Spotify: Cómo una startup sueca ganó la batalla por el dominio del audio a Apple, Google y Amazon
by Jonas Leijonhufvud Sven CarlssonLa historia completa de la plataforma de audio por streaming más grande del mundo En 2011, Daniel Ek, el joven fundador de Spotify, por fin logró el lanzamiento de su compañía en Estados Unidos, a pesar de que Steve Jobs había hecho lo posible porque ese momento nunca sucediera. La startup sueca había entrado al campo de batalla para cambiar las reglas del juego en el negocio de la música. Spotify apenas había ganado una batalla, pero aún no la guerra: ahora tendría que luchar en contra y a favor de las grandes discográficas, al tiempo que seguía tratando de triunfar en la carrera de la rentabilidad. A partir de cientos de entrevistas y fuentes —entre las que destacan Mark Zuckerberg, Steve Jobs, Taylor Swift, Jay-Z, Sean Parker, Pony Ma Huateng y Jimmy Loving—, los autores reconstruyen la fascinante historia de una de las compañías que ha revolucionado la forma en que el mundo consume audio. Un relato equiparable al de David y Goliat que, además de revelador, muestra cómo la convicción, la voluntad implacable y los sueños son clave para los pequeños empresarios que se enfrentan a los gigantes de la tecnología.
Spotlight on Journalism and Popular Heroism: The Rise from Tabloid Stars to Digital Activists (Routledge Research in Journalism)
by Caryn CoatneyThis book offers fresh insights into the central role of journalism in shaping popular memories of community heroism in times of crisis. Further, it challenges familiar assumptions about Hollywood celebrity reporting and shows journalists’ active role in connecting popular culture icons with local communities.This book showcases fresh insights into how audiences collaborated and contributed to these widespread stories. The chapters included show how His Girl Friday, a Hollywood classic about tabloid newsroom stars, became a must-see movie for journalists, inspiring hundreds to choose the profession. Other appearances include Peter Fleming (James Bond creator Ian Fleming’s brother) and Norman Rockwell who helped create heroic characters in the news that became global symbols of community leadership. This offers a look at digital news activists who recreated heroic icons in social media to champion human rights in the Middle East. The historical and contemporary case studies offer insights into larger news trends that have contributed to the enduring popularity of these diverse, heroic identities in journalism.Presenting unique views of community, collaborative and interactive journalism, this book will be a valuable resource to students and scholars of journalism, communication, media and political history, as well as professionals already operating within the field of journalism.
Spotting Assumptions, Estimates, and Biases: The Art of Finance
by John Case Karen Berman Joe KnightUnderstanding the "artistic" aspects of finance is key to developing financial intelligence. This chapter examines how financial professionals make estimates and assumptions using accruals and allocations, depreciation, and valuation as examples.
Spotting Institutional Voids in Emerging Markets
by Tarun Khanna Krishna G. PalepuWith the demise of communism, many countries in the world are striving to build their economic activity around markets and to participate in free trade arrangements, such as the World Trade Organization (WTO), European Union (EU), and North American Free Trade Agreement (NAFTA). Addresses several issues critical to understanding the unique nature of emerging markets relative to their more mature counterparts. What is the fundamental challenge in building well-functioning markets? On which sets of institutions do advanced markets rely to resolve these challenges? What makes building these institutions complex? What happens when some of these institutions are either absent or underdeveloped in an economy? How does one spot these institutional voids?
Spotting and Responding to Institutional Voids: Identifying Opportunities in Emerging Markets
by Tarun Khanna Krishna G. PalepuThe trick to defining and executing business strategy in emerging markets? Identifying the key institutions missing from developing economies-like absent or unreliable sources of market information, an uncertain regulatory environment, or inefficient judicial systems-and building businesses that will help fill those voids. This chapter, from the book "Winning in Emerging Markets" by two experts in the field, equips managers with toolkits to spot and respond to institutional voids in product, labor, and capital markets, and the resulting obstacles and business opportunities. These toolkits provide a series of questions that will help you avoid easy-to-anticipate mistakes and identify unexpected sources of competitive advantage-whether yours is a foreign or domestic organization. This chapter was originally published as Chapter 2 of "Winning in Emerging Markets: A Road Map for Strategy and Execution."
Sprache als Instrument der Change- und Innovationskommunikation (essentials)
by Helmut Ebert Edith MünchDieses essential zeigt, wie Sie mit Sprache Umbrüche meistern und neue Ideen entwickeln. Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren für Ideenspielräume: definieren, abstrahieren, metaphorisieren, negieren, rahmen („framing“) sowie argumentieren, erzählen, beschreiben. Die Vorfeldfaktoren: Empathie, informale Kommunikation, Akzeptanz von Ungewissheit und Mehrdeutigkeit, experimentelle Haltung, Perspektivenabgleich, Überwindung von Tabus, Mythen und blockierenden inneren Bildern - und eine Sprache, die Gruppen befähigt, von der Zukunft her zu denken.
Sprache denkt (fe)male: Intelligente Sprache für selbstbewusste und wertschätzende Kommunikation
by Simone BurelDieses Buch hinterfragt grundlegende Sprach- und damit Denkweisen, die unser gesamtes Leben prägen. Sprache ist das primäre Medium, über das wir die Welt und unser Wissen erfahren und vergegenständlichen. Anhand praktischer Beispiele aus über 100 Workshops und Coaching-Einheiten sowie persönlichen Erfahrungen von Dr. Simone Burel erhalten Sie Ratschläge, wie Sie mit unproduktiven Denk- und Sprachmustern umgehen können, um im Business Ihre Frau zu stehen. Zahlreiche Denk- und Schreibübungen regen zur Selbstreflexion an. In diesem Buch erfahren Sie, wie Sieeigene Denkfallen und Glaubenssätze überwinden,eigene sprachliche (und damit) kognitive Grenzen erweitern,Wörter mit negativem Impact vermeiden,eine höhere Sprachsicherheit und -qualität in der eigenen Kommunikation erlangen,Ihr Image durch einen sicheren Sprachauftritt verbessern,wertschätzend mit anderen kommunizieren.Das Buch ist eine Mixtur aus Erfahrungs- und Fachwissen, das Dr. Simone Burel aus zahlreichen Female-Business-Ratgebern und in Seminaren mit Teilnehmerinnen, Kundinnen sowie Studierende erarbeitet hat. Über zehn Jahre an Sprachforschung, Therapie, Coaching, Fachliteratur und permanenter sprachlicher Selbstarbeit tragen dazu bei. Aktuelle Forschung zum Thema Sprache & Kommunikation unterlegen die Prosa wissenschaftlich.
Sprache und Dialog als Führungsinstrumente: Wie Gespräche die Organisationsentwicklung der Zukunft sichern
by Helmut EbertDieses Buch beschreibt, wie die Kunst des Gesprächeführens als Mittel der erfolgreichen Organisationsentwicklung und in Veränderungsprozessen genutzt werden kann und welche Ansatzpunkte es dazu gibt. Denn im Normalfall ist uns nicht bewusst, was wir sprechend tun. Organisationale Veränderungen im Großen und Kleinen können nur in echten Gesprächen gelingen, die Denkräume für Neues und Denkräume der Besonnenheit eröffnen – insbesondere in Zeiten der Digitalisierung aller Unternehmensbereiche. Es gilt durch das, was andere sagen und wie sie sich verhalten, besser auf deren Innenwelt zu schließen. Verantwortliche in Unternehmen können dadurch einen guten und kooperativen Kontakt mit allen Mitarbeitern und Stakeholdern herstellen und halten.Der Autor zeigt auf, wie wichtig es ist, den Dialog zu suchen, Empathie und Wertschätzung zu zeigen, Emotionen zu erkennen, und beschreibt, mit welchen Mitteln das erreicht werden kann.Er liefert wichtige theoretische Hintergründe und unterstützt Sie, eine individuelle Strategie für Gespräche in Ihrem Unternehmen zu entwickeln, um auch in Zukunft erfolgreich zu sein.
Sprawl Costs: Economic Impacts of Unchecked Development (Report/transit Cooperative Research Program Ser.)
by Anthony Downs Sahan Mukherji Barbara Mccann Robert BurchellThe environmental impacts of sprawling development have been well documented, but few comprehensive studies have examined its economic costs. In 1996, a team of experts undertook a multi-year study designed to provide quantitative measures of the costs and benefits of different forms of growth. Sprawl Costs presents a concise and readable summary of the results of that study. The authors analyze the extent of sprawl, define an alternative, more compact form of growth, project the magnitude and location of future growth, and compare what the total costs of those two forms of growth would be if each was applied throughout the nation. They analyze the likely effects of continued sprawl, consider policy options, and discuss examples of how more compact growth would compare with sprawl in particular regions. Finally, they evaluate whether compact growth is likely to produce the benefits claimed by its advocates. The book represents a comprehensive and objective analysis of the costs and benefits of different approaches to growth, and gives decision-makers and others concerned with planning and land use realistic and useful data on the implications of various options and policies.
Sprawl: A Compact History
by Robert BruegmannIn this incisive history of the expanded city, Robert Bruegmann argues that urban sprawl is a positive and logical consequence of economic development and social mobility.
Spread Trading
by Greg JensenA proven,easy-to-understandmethod for makingmoney with options "If you've never invested in the stock market,this is the book for you. If you've been investingfor years . . . this is still the book for you. A fantastic introduction to options. " -Jon "DOCTOR J" Najarian, Co-founder, OptionMonster. com Spread trading-the practice of combining optiontrades and adjusting them over time-is being used successfullyby more and more professional traders. In this book, Greg Jensenshows nonprofessionals the tremendous advantages thissafe and profitable method offers. In simple and precise terms, Spread Trading providesreaders with all the essential tools to begin trading options. It explains, in nine simple steps, the basics of puts, calls,strike prices, and spreads-assuming no prior knowledge onyour part-and tells how to profit no matter what the market does. The author has helped thousands of people achieve successimplementing this approach, and with Spread Trading, hecontinues to educate individuals on the benefits of trading thisway, showing you how to make money while reducing risk. Building his lessons around the entertaining story oftwo ordinary guys figuring out how to trade options with each other,Jensen offers more than dry formulas-he relates the sense andthe intuition of trading options in a way that is simple,methodical, and easy to follow.
Spread the Fed: Distributed Central Banking for Productive-Republican Finance
by Robert C. HockettThis book provides insight into the history, goals, and potential of the Federal Reserve System (Fed). Synthesizing into a unified vision research and reflections developed over 15 years in the academy and at banking institutions, Robert C. Hockett recovers the sensible founding vision of the early 20th century Fed and updates it to solve the new challenges of the 21st century, especially as America now strives to recover its lost productive preeminence worldwide after decades of "outsourcing" and consequent "deindustrialization." The book presents both the original 1913 Fed and Hockett's modern restored Fed as a unique public/private and federal/local partnership specifically inspired by German industrial development banking and adapted to continent-spanning American conditions. It shows that the original Fed's focus on endogenous money and productive (not speculative) credit allocation was sound and effective as far as it went, while its ignoring exogenous sources of monetary disturbance prevented its properly handling the bubble and bust of the late 1920s and early 1930s. The reaction to that error after the mid-1930s, the book shows, fell into the opposite error, pretending that monetary aggregates could be adequately modulated without being forthrightly allocated in productive rather than speculative directions. A "Goldilocks Fed" must both productively allocate endogenous money and sensibly modulate exogenous money - twin prerequisites to both productive investment and financial stability. Hockett illustrates how the twelve regional Federal Reserve District Banks were founded for just these purposes and can be revitalized to achieve them anew.