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Starbucks and Conservation International
by James E. Austin Cate ReavisStarbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that would protect endangered habitats. The collaboration emerged from the company's corporate social responsibility policies and its coffee procurement strategy. The initial project was in the southern Mexican state of Chiapas and resulted in the incorporation of shade-grown coffee into the Starbucks product line, providing an attractive alternative market for the farmer cooperatives at a time when coffee producers were in economic crisis due to plummeting world prices. Simultaneously, the company had to deal with growing pressures from nonprofit organizations in the Fair Trade movement, demanding higher prices for farmers. Starbucks was reviewing the future of its alliance with Conservation International and its new coffee procurement guidelines aimed at promoting environmentally, socially, and economically sustainable coffee production. The nature of the industry puts the case in the global context from both the supply and demand sides.
Starbucks: Delivering Customer Service
by Youngme Moon John A. QuelchStarbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.
Starbucks: Reaffirming Commitment to the Third Place Ideal
by Francesca Gino Jeff Huizinga Katherine CoffmanOn April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia's Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911 on them, despite the fact that they were behaving neither violently nor disruptively. When the police arrived soon after the call, they arrested the young men. The incident was viewed by the Starbucks' leadership team, including the CEO, as "a disheartening situation" and, in the words of John Kelly, the company's Senior VP of Public Affairs and Social Impact, "a profound failure to live up to our ideals and a violation of our values." Starbucks, which employed around 175,000 individuals nationwide and served more than 4 million customers daily in its approximately 8,000 U.S. stores, strived to abide by its mission statement: "...To inspire and nurture the human spirit, one cup, one person, one neighborhood at a time." The case describes how the company and its leadership responded to the crisis. To react to the incident, the leadership decided to close down its stores for a day of unconscious bias training, aimed at raising awareness of racial bias and discrimination in particular. The company also started a journey of providing more training and development for the partners, to assure that they lived by the company values on a daily basis, and revised store policy that, the leadership believed, contributed to how the store managers and employees in the Rittenhouse Square store behaved back in April 2018. As the case closes, CEO Steve Johnson reflects on how he could assure that every Starbucks employee not only understood the company mission and values, but truly connected to them emotionally and carry them out daily in their work.
Stark Raving Ad: A Giddy Guide to Indian Ads You Love (or Hate)
by Ritu SinghPresenting, for the first time ever, the whole truth about Indian advertising and nothing but the truth (with just a pinch of salt). For centuries, Indians have been asking all kinds of questions ? about the meaning of life, our place in the cosmos, why we have so many gods, and other such vital things. In the last hundred-odd years, marketing and advertising has given us none of those answers. What it has given us, nonetheless, is life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian ? as long as Dominos puts keema dopyaaza on it and tempts us with, `Hungry kya?? It has made us re-evaluate our life choices and ask thought-provoking questions like `Kitna deti hai?? of our cars and `Kya aap Close-Up karte hain?? of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In Stark Raving Ad, you?ll find unbusiness-like stories from Indian advertising through the ages ? the hits, the misses, the also-rans and the banned. This is the non-classic book about advertising in India that no one asked for.'
Stark führen
by Bianca FuhrmannDieses Buch vermittelt praxiserprobte Methoden, mit denen Sie Ihre Führungsstärken ausbauen und Ihren Führungsalltag nachhaltig optimieren. So führen Sie mit innerer Sicherheit, größerem Wirkungsgrad und steigern deutlich Ihre Produktivität und Ihren Erfolg. Sie lernen, Ihre Stärken, Autonomie und Ihr Zielbewusstsein auszubauen und mit dem Menschen statt gegen ihn zu arbeiten. Sie erfahren, dass Führung auch einfach, schnell und unkompliziert sein kann. Die Kombination aus Selbstreflexion, Zeitmanagement, Führungstechniken und Mitarbeiterentwicklung bietet Ihnen das ideale Praxisbuch für den Führungsalltag.
Starke Texte der Unternehmenskommunikation: Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media
by Annika SchachDieses Grundlagenwerk zu Texten in Public Relations, Marketing und Werbung bietet einen fundierten und praxisnahen Überblick für Ausbildung, Studium und Berufspraxis.Schreibkompetenz ist in der Kommunikationsbranche wichtiger denn je – aufgrund von unterschiedlichsten digitalen Formatentwicklungen und der wachsenden Aufmerksamkeit für zielgruppengerechte und angemessene Sprache in der Öffentlichkeit. Dazu benötigt es Wissen über zeitgemäße Kommunikation sowie spezifische Kenntnisse über einzelne Textsorten, Formate und Kanäle.Im ersten Buchteil thematisiert die Autorin aktuelle Entwicklungen in Medien und Gesellschaft und beschreibt ihre grundlegenden Auswirkungen auf die Schreibarbeit. Im zweiten Teil werden unterschiedliche Textsorten anhand von Definitionen, Inhalten und Aufbau, sprachlichen Merkmalen und konkreten Praxisbeispielen vorgestellt. Neu in die 2. Auflage aufgenommen wurden die Themen Gendersensibilität und Barrierefreiheit sowie Kommunikation in Audio- und Videoformaten.Ein unverzichtbarer Leitfaden für alle, die heute mit starken Texten professionelle Unternehmenskommunikation betreiben möchten.Für Leser kostenlos: Testen Sie Ihr Wissen mit Fragen und Antworten zum Buch in der Springer-Nature-Flashcards-App.
Starmaker: Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me
by Jay BernsteinThis memoir by the legendary publicist offers &“an intimate glimpse into the best and the worst of the golden age of Hollywood&” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart&’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.
Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life
by Terence Noonan Marta Tracy Karen KellyToday, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality—and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true—whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. Starring You! outlines everything you need to market your business, product, point of view, or yourself, including:How to write the perfect pitchHow to build and maintain relationships with producersHow to become a regular guest . . . or even the host of your own show
Starstruck: The Business of Celebrity
by Elizabeth CurridThe author of The Warhol Economy asks how does celebrity work and why do we care about some people more than others? What is celebrity? Why is it such a dominant force in our culture? And why do we seem preoccupied with it now more than ever? Celebrity—our collective fascination with particular people—is everywhere and takes many forms, from the sports star, notorious Wall Street tycoon, or film icon, to the hometown quarterback, YouTube sensation, or friend who compulsively documents his life on the Internet. We follow with rapt attention all the minute details of stars' lives: their romances, their spending habits, even how they drink their coffee. For those anointed, celebrity can translate into big business and top social status, but why do some attain stardom while millions of others do not? Why are we simply more interested in certain people? Elizabeth Currid-Halkett presents the first rigorous exploration of celebrity, arguing that our desire to "celebrate" some people and not others has profound implications, elevating social statuses, making or breaking careers and companies, and generating astronomical dividends. Tracing the phenomenon from the art world to tabletop gaming conventions to the film industry, Currid-Halkett looks at celebrity as an expression of economics, geography (both real and virtual), and networking strategies.Starstruck brings together extensive statistical research and analysis, along with interviews with top agents and publicists, YouTube executives, major art dealers and gallery directors, Bollywood players, and sports experts. Laying out the enormous impact of the celebrity industry and identifying the patterns by which individuals become stars, Currid-Halkett successfully makes the argument that celebrity is an important social phenomenon and a driving force in the worldwide economy.
Start And Run A Gift Shop: What you need to do to turn your idea into reality
by Val ClarkeSetting up a shop, retail unit or market stall is one of the most accessible small business start-up options - it needs no specific training, no compulsory qualifications and no large capital outlay. Give your business a head start by following the advice in this book to make sure your business is built on solid foundations. It will tell you: how to research your business idea to ensure it will be a success; what you need to do to turn your idea into reality; and, how to manage yourself, your stock and your money to power ahead through good times and bad. No other book divulges this sort of insider knowledge of the retail trade. Author Val Clarke has over ten years' experience of starting up shops, running and selling them as well as importing and wholesaling. She has traded in a wide variety of goods, from clothing to furniture. Her latest venture, a mainstream gift and jewellery shop, opened in September 2007. This business is thriving, proving that her methods are successful and that times of economic downturn are also times of opportunity for the shrewd shopkeeper. 'When I opened my first shop I wished there was a book to help me. I learnt by trial and error, from my own mistakes and those of others. With this book you'll speed up the learning process and start to make a profit from day one'!
Start Before You're Ready: The Young Entrepreneurs Guide to Extraordinary Success in Work and Life
by Mick SpencerUnleash your entrepreneurial spirit with a counterintuitive approach to starting your own venture or taking your career to the next level Start Before You’re Ready offers entrepreneurs an inspiring new roadmap to success — one that runs against nearly everything you’ve ever been taught about business. Author Mick Spencer is living proof that success doesn’t always rest down the traditional path of formal education and deep pockets. At the age of 22, with nothing to his name, he founded ONTHEGO Custom Apparel (www.otgcustom.com), a customised apparel and uniform company. Since then he has built a worldwide network of movers and shakers and raised millions in venture capital. His company is now a multi-million-dollar player on the international stage, disrupting the slow-moving industry with a modern blend of technological disruptions and social responsibility. In this book, he presents a solid case that analysis paralysis and endless ‘preparation’ won’t get you anywhere — you have to take that leap and do what you really want to do. Indeed, start before you’re ready. Spencer challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn ‘on the go’ and focus on what you can do rather than what you can’t. Engrossing personal anecdotes coach you through the frustrations and challenges, while vital tools and clear strategies give you a concrete plan for making every day count, many of which have been taught to Mick by billionaires, global CEO’s and highly sought after founders. Chart your own path to success — even without a university degree or financial assets Focus on what you can do right now to achieve your goals Master self-reliance, overcome adversity and discover your true purpose Learn positive habits and build confidence to overcome challenges Starting your own venture or pushing the boundaries in your career is always a leap of faith. It’s saying ‘yes’ before figuring out how to deliver. It’s moments of self-doubt followed by fiery adventurousness and courageous optimism. You are at once inspired, vulnerable, motivated and proud — and you are capable of extraordinary things. Start Before You’re Ready equips you with the inspiration and practical advice you need to succeed in today’s entrepreneurial environment.
Start Day Trading Now
by Michael SincereIf you are considering entering the world of day trading, either part-time or full-time, read this book!--Toni Turner, bestselling author of The Beginner's Guide to Day Trading Online, 2nd EditionAre you intimidated by day trading? Think it's only for the select few who are savvy with stocks or are financial savants? Well, think again, because anyone can master day trading--and once you learn the basic techniques, it's possible to make a boatload of money! The flip side: if you don't know what you're doing, you can lose your shirt. In this entry-level guide to day trading, MarketWatch columnist and financial journalist Michael Sincere assumes you know nothing. Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining:What computer equipment you'll needHow much money is required The technical jargon of day trading Key strategies you'll employ while tradingHow you can manage riskMost important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading. Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.
Start Day Trading Now
by Michael SincereAre you intimidated by day trading? Think it's only for the select few who are savvy with stocks or are financial savants? Well, think again, because anyone can master day trading--and once you learn the basic techniques, it's possible to make a boatload of money! The flip side: if you don't know what you're doing, you can lose your shirt. In this entry-level guide to day trading, MarketWatch columnist and financial journalist Michael Sincere assumes you know nothing. Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining: What computer equipment you'll need How much money is required The technical jargon of day trading Key strategies you'll employ while trading How you can manage risk Most important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading. Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.
Start Day Trading Now
by Michael SincereAre you intimidated by day trading? Think it's only for the select few who are savvy with stocks or are financial savants? Well, think again, because anyone can master day trading--and once you learn the basic techniques, it's possible to make a boatload of money! The flip side: if you don't know what you're doing, you can lose your shirt. In this entry-level guide to day trading, MarketWatch columnist and financial journalist Michael Sincere assumes you know nothing. Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining: What computer equipment you'll need How much money is required The technical jargon of day trading Key strategies you'll employ while trading How you can manage risk Most important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading. Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.
Start Day Trading Now: A Quick and Easy Introduction to Making Money While Managing Your Risk
by Michael SincereAre you intimidated by day trading? Think it's only for the select few who are savvy with stocks or are financial savants? Well, think again, because anyone can master day trading--and once you learn the basic techniques, it's possible to make a boatload of money! The flip side: if you don't know what you're doing, you can lose your shirt.In this entry-level guide to day trading, MarketWatch columnist and financial journalist Michael Sincere assumes you know nothing. Zip. Zero. Inside, he shows you how to get started and breaks day trading down by clearly explaining:What computer equipment you'll needHow much money is requiredThe technical jargon of day tradingKey strategies you'll employ while tradingHow you can manage risk Most important, Sincere lets you in on the biggest secret of all: how to master the mind game of day trading.Thousands of day traders have watched their bank accounts balloon thanks to Wall Street. Now you can get into the market and enter their coveted ranks.
Start It Up
by Eriko Takada Kenrya RankinDo you have a passion you want to turn into pay? Or maybe you are looking for a way to make some extra cash in high school? Start It Up shows teens how to turn their hobbies and talents into full-fledged businesses. Inside you'll find comprehensive and fun information on how to * know what's the best business for you,* pull together a company, and* sell your product and let the world know about it! Whether your business is cake baking, dog walking, website design, or house painting, Start It Up offers the A-Z on getting it going and making it successful. Also featured are quotes from other successful teen entrepreneurs who turned their dreams into dollars.
Start It Up: The Complete Teen Business Guide to Turning Your Passions Into Pay
by Kenrya RankinDo you have a passion you want to turn into pay? Looking for a way to make some extra cash in high school? Start It Up shows teens how to turn their hobbies and talents into full-fledged businesses. Inside you'll find comprehensive and fun information on how to know what is the best business for you, start a company, sell your product, and let the world know about it! Whether your business is baking, dog walking, website design, or house painting, Start It Up offers the A-Z on getting it going and making it successful. Also featured are quotes from other successful teen entrepreneurs who turned their dreams into dollars.
Start It Up: Why Running Your Own Business is Easier Than You Think
by Luke JohnsonLuke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
Start Late, Finish Rich: A No-Fail Plan for Achieving Financial Freedom at Any Age
by David BachOver and over, people share their fears with David Bach, America's leading money coach and the number-one national best-selling author of "The Automatic Millionaire. "If only I had started saving when I was younger!" they say. "Is there any hope for me?" There IS hope, and help is here at last! In "Start Late, Finish Rich, David Bach takes the "Finish Rich" wisdom that has already helped millions of people and tailors it specifically to all of us who forgot to save, procrastinated, or got sidetracked by life's unexpected challenges. Whether you are in your thirties, forties, fifties, or even older, Bach shows that you really can start late and still live and finish rich - and you can get your plan in place fast. In a motivating, swift read you learn how to ramp up the road to financial security with the principles of spend less, save more, make more - and most important, LIVE MORE. And he gives you the time tested plan to do it. The "Start Late, Finish Rich promise is bold and clear: Even if you are buried in debt - there is still hope. You can get rich in real estate - by starting small. Find your "Latte Factor" - and turbo charge it to save money you didn't know you had. You can start a business on the side - while you keep your old job and continue earning a paycheck. You can spend less, save more and make more - and it doesn't have to hurt. David Bach gives you step-by-step instructions, worksheets, phone numbers and website addresses --everything you need to put your Start Late plan into place right away. And he shares the stories of ordinary Americans who have turned their lives around, at thirty, forty, fifty, even sixty years of age, and are now financially free. They did it, and now it's your turn. With David Bach at your side, it's never too late to change your financial destiny. It's never too late to live your dreams. It's never too late to be free.
Start Late, Finish Rich: A No-Fail Plan for Achieving Financial Freedom at Any Age
by David BachIn Start Late, Finish Rich, David Bach provides much-needed advice for all those who've asked themselves 'Why didn't I start saving when I was younger?' Whether you're in your thirties, forties, fifties or sixties you still have the opportunity to put your life on the right track and stop worrying about the future. Using the Finish Rich wisdom that has already inspired millions of people, David Bach shows how you really can transform your finances with the right attitude and clear, step-by-step guidance. This positive, practical book is packed with a wealth of information on how to get out of debt, save more, earn more, and most importantly LIVE more! You've spent long enough working for money; now it's time to make your money work for you.
Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas
by Becky BladesMaster the art of the start with this new way of thinking, with exercises to help you unleash your ideas and create more. In Start More Than You Can Finish, writer, artist, and entrepreneur Becky Blades offers a powerful new mindset for our modern world: acting on more ideas makes us happier – and reveals our highest creativity. She empowers readers to become "stARTists"– initiators with a bias for action and the courage to ignite ideas and introduces the concept of "stARTistry," spotlighting the 4-step starting process: 1. Imagine 2. Think 3. Decide 4. Act Using digestible data, humorous and honest personal experience, interviews with artists and entrepreneurs, and assignments to help you get started, Start More Than You Can Finish challenges the tropes our dads, moms, and third-grade teachers told us about finishing. In today's world, we must, in fact, start more than we can finish. FOR READERS OF: Start, Do Work That Matters, Show Your Work!, Do It For Yourself, and The Creative Curve A BOOK FOR RISING CREATORS: A plucky non-fiction creative muse, Start More Than You Can Finish is a guilt-busting pep talk. It’s Austin Kleon meets Elizabeth Gilbert and Julia Cameron meets Daniel Pink. AN INTRODUCTION TO stARTistry: Get familiar with power of creative initiative and the 4-step process that moves ideas from imagination to action. Reminiscent of NaNoWriMo (No Plot, No Problem) and Listography. ESTABLISHED AUTHOR: Becky Blades speaks and teaches on the topic of creativity and has written articles for Oprah.com, McSweeneys, Live Happy, and others. GIFT + SELF PURCHASE: An encouraging gift for a friend, family member or colleague struggling with their creative confidence, or an empowering gift for yourself – to give you the tools to act on your ideas. Perfect for: • Fans of Austin Kleon, Elizabeth Gilbert, and Julia Cameron, Daniel Pink • Creators struggling to begin a new project • Recent graduates embarking on a career of entrepreneurship or the arts • Artists and entrepreneurs looking to build creative courage • Adults searching for creative inspiration • People with passion projects in mind who might not know how to start
Start Now. Get Perfect Later
by Rob MooreWhat are you waiting for? Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.
Start Now. Get Perfect Later.
by Rob MooreHardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.
Start Now: Because That Meaningful Job Is Out There, Just Waiting For You
by Reynold LevyFrom the New York Times bestselling author, &“a compelling guide to determine what you wish to do in life, and the best ways to build a meaningful career&” (Ken Auletta, bestselling author). Newcomers to the workplace. The recently fired. Those desiring to advance with their current employer, and those eager to move on. And many who have found what they do for a living deadening, disappointing, and tedious. For these reasons and others one in five Americans change jobs every year. Drawing on his extensive career in the non-profit, commercial, and public service realms, Reynold Levy will help you think about your future creatively and prepare for it resourcefully. How to network naturally and adeptly. How to interview effectively. How to perform well in your current job. He will offer you a recipe for moving up in an appealing organization or moving out gracefully to a better position elsewhere. Start Now offers concrete, actionable, practical advice: Taking fullest advantage of school, friends, acquaintances, and colleagues. Learning how to succeed at work without being imprisoned there. Asking others for help compellingly. &“This book is about work—finding work you love, getting it, doing it well, leaving it—but it is also a book about how to live. Part memoir, part social analysis, part practical guide, it is a terrific read: wise and fun, deep and light, full of stories about people and problems, and the sheer good pleasure of a job that gives back to the world. Never moralizing, just right, Start Now is a book for us all.&” —Jennifer Homans, New York Times bestselling author
Start Over, Finish Rich: 10 Steps to Get You Back on Track in 2010
by David BachLet 2010 Set You on the Path to Wealth. Believe it or not, recessions make millionaires! Will you be one? InStart Over, Finish Rich,America's best-loved financial expert, David Bach, explains that 2010 will be thebest opportunity for building wealth we have seen in decades. And, as the economy recovers,you must be set up to recover with it. Bach's easy, take-action plan will show you how. Start Over, Finish Richsupplies theten crucial moves you must make in 2010to get back on track and recapture your dreams of a richer future. Learn how to: * Get out of debt * Fix your credit * Rebuild your 401k plan * Improve your 529 Plan * Takesmartrisks * Reorganize your financial life for the high tech age * Update your real estate plan * Change your thinking about money * Recommit to wealth As Bach says, "A recession is a terrible thing to waste-so don't waste this one! Use it instead to get rich. " ReadStart Over, Finish Richand let David Bach put you and your family back on the path to financial freedom. From the Trade Paperback edition.