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Strategic Capability Response Analysis: The Convergence of Industrié 4.0, Value Chain Network Management 2.0 and Stakeholder Value-Led Management
by David Walters Deborah HelmanThis book integrates Industrié 4.0, Value Chain Network Management 2.0, and Stakeholder Value-Led Management into a method, offering organizations an opportunity to be more analytical when making strategic decisions for operations management activities. Strategic Capability Response Analysis embraces the value expectations of all stakeholders in a business enterprise and links them together with a demand-supply-response relationship. This convergence delivers a focused “agile-rolling-value proposition” that optimizes the expectations and the resources of its stakeholder constituents. The use of Strategic Capability Response Analysis considers the implications of the changing environment of value chain network management for the digital age. Industrié 4.0 has presented numerous opportunities across all industries to improve both the effectiveness of strategic decisions and the efficiency of their implementation to the network stakeholders. As Industrié 4.0 is changing the characteristics of decision making, the proposed model considers the impact of alternative solutions on the core business model components of performance, profitability, productivity, producibility, partnerships and preservation. The book includes case studies to highlight current management problems and how this approach can be used to help resolve those issues.
Strategic Capital Management, LLC (A)
by Mark Mitchell Erik Stafford Todd PulvinoStrategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock price closed the first day of trading at $48, giving Ubid a $439 million market capitalization. Paradoxically, the parent's stock price did not keep pace with that of its subsidiary. At the end of Ubid's first day as a public company, Creative Computers' equity value was less than the value of its stake in Ubid. The market prices implied that Creative Computers' non-Ubid assets had a value of negative $79 million. The relative prices and ownership link between Creative Computers and Ubid suggest a potential arbitrage opportunity. To evaluate how best to exploit this investment opportunity, Elena King, the manager of the hedge fund, must understand both the risks and expected returns associated with different long and short equity positions.
Strategic Capitalism: Private Business and Public Purpose in Japanese Industrial Finance
by Kent E. CalderWas Japan's economic miracle generated primarily by the Japanese state or by the nation's dynamic private sector? In addressing this question, Kent Calder's richly detailed study offers a distinctive reinterpretation of Japanese government-business relations. Calder challenges popular opinion to demonstrate how Japanese private enterprise has complemented the state in achieving the national purpose of industrial transformation.
Strategic Career Management
by Jane YarnallOrganizations need to develop and retain their talent, and managing careers in a strategic fashion is critical to achieving this. This book takes a practical approach to help you make strategic career management work both for the talent you want to retain and for the organization they work in.It will help you to:- Improve your strategic career management- Improve employee retention- Develop a business case for careers - Design and develop critical processes to support your strategy- Explore best practice examples from other organizations- Evaluate your progressOther titles in the HR Series:Organization Design (Stanford)Transforming HR (Reddington, Williamson and Withers)HR - The Business Partner (Kenton and Yarnall)The Changing World of the Trainer (Sloman) publishing March 2007Change, Conflict and the Corporate Community (Kenton and Penn) publishing June 2007
Strategic Change and Transformation: Managing Renewal in Organisations (Routledge Focus on Management and Society)
by Swarup Kumar DuttaStrategic change and transformation are words used very commonly in business parlance but rarely defined. Besides, change and transformations are often used interchangeably. Thus the correct perspective of viewing change and transformations is missing from management literature. How is change different from transformation? Do all changes lead to renewal? What are the characteristics of strategic changes? This re-addresses some of our current assumptions and understanding of change and transformation when viewed through both academic and business lenses. It is a balanced and well-rounded perspective on how strategic change and transformation can be brought about successfully in organizations specifically with the perspective from an emerging economy like India.
Strategic Choices for a Turbulent World: In Pursuit of Security and Opportunity
by Robert J. Lempert Frank Camm Howard J. Shatz Debra Knopman Andrew R. Hoehn Anita Chandra Richard H. Solomon Burgess Laird Casimir Yost Sonni EfronThis report is the last of a six-volume series in which RAND explores the elements of a national strategy for the conduct of U.S. foreign policy. It analyzes U.S. strengths and weaknesses, and suggests adaptations for this new era of turbulence and uncertainty. The report offers three alternative strategic concepts and evaluates their underlying assumptions, costs, risks, and constraints.
Strategic Choices: Identifying Which Choices Matter
by Clayton M. Christensen Scott D. Anthony Erik A. RothThis chapter discusses how to identify the important choices a firm makes and understand their implications for competitive success. Whether an innovation is deployed in a disruptive or a sustaining way is typically a management decision, and strategic decision making is critical to creating and countering advantage--both for entrants and incumbents.
Strategic City Branding: Insights from Asian Cities
by Viriya TaecharungrojCity branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Strategic Commercial Management (Management Practice Essentials)
by David LoweCommercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.
Strategic Communication and AI: Public Relations with Intelligent User Interfaces (Routledge Insights in Public Relations Research)
by Simon Moore Roland HübscherThis concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies.
Strategic Communication at Work: The Impact Paradigm
by Diane LennardStrategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research)
by Linjuan Rita Men Yi Grace Ji Zifei Fay ChenThis book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Strategic Communication for Sustainable Organizations
by Myria AllenThis is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Routledge New Directions in PR & Communication Research)
by Ralph Tench Ángeles Moreno Juan MengThis edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It’s widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has generated to many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant success and failures of pandemic communication and specific learning from the 2020/21 crises. By emphasizing the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century
by Phil GrahamThis book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.
Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Routledge New Directions in PR & Communication Research)
by W. Timothy Coombs, Jesper Falkheimer, Mats Heide and Philip YoungToday almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Strategic Communication: An Introduction (Routledge New Directions in Public Relations and Communication Research)
by Jesper Falkheimer Mats HeideStrategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
Strategic Communication: An Introduction to Theory and Global Practice
by Jesper Falkheimer Mats HeideThis textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Strategic Communication: Campaign Planning
by James MahoneyStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Strategic Communications Planning for Public Relations and Marketing 6th Edition
by Laurie J. Wilson Joseph D. OgdenThe basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.
Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan
by Janel M. Radtke Sally J. PattersonHow a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. <P><P>Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Strategic Communications for Nonprofits
by Phil Sparks Henry Griggs Kathy Bonk Emily TynesThis is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Strategic Communications in Africa: The Sub-Saharan Context (Routledge New Directions in PR & Communication Research)
by Hugh MangeyaStrategic communication is a pre-requisite for the achievement of organisational goals and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the west may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. The Editors package inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, South Africa, Tanzania, Lesotho, Zambia, and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication, and international studies.
Strategic Communications in Russia: Public Relations and Advertising (Routledge New Directions in PR & Communication Research)
by Tsetsura, Katerina / Kruckeberg, DeanThis book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
Strategic Communications' Role in Counter-Terrorism: The Power of Counter-Narratives (Advanced Sciences and Technologies for Security Applications)
by Christian Kaunert Munir ZamirThis book examines the use of communications efforts in preventing and challenging extremist narratives online. These efforts are part of the expansive and well-resourced sector of preventing and countering violent extremism (P/CVE). They leverage technology tools (algorithms, direct messaging, and audience targeting) to communicate counter-extremist messaging across various digital platforms. The research and discussion focus on the role of strategic communications in deradicalizing and changing the behavioral features of ‘vulnerable’ and ‘at-risk’ audiences susceptible to extremist messaging. This approach views radicalization pathways toward violence as a key issue to tackle within online P/CVE communication efforts. This book investigates this problem and seeks to understand and assess the role, efficacy, and implications of such efforts within the broader counter-terrorism (CT) landscape, using UK counter-terrorism efforts (via the Prevent Strategy) as its primary contextual source. This analysis applies the theory of socialization, referred to in this study as ‘socialization and reasoned action strategic communication’ (SoRaSCo). The authors identify strategic communications deficiencies and offer insights for developing a roadmap for strategic communications in P/CVE in the UK and globally. Drawing on extensive research, the book provides crucial insights for policymakers, researchers, and the public interested in new trends in P/CVE, counter-terrorism, strategic communications, and policing interventions.