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Start and Run a Successful Complementary Therapy Business
by Jackie JonesBeing a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
Start and Run a Successful Complementary Therapy Business
by Jackie JonesBeing a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan
by David LavinskyRe-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Start at the End: How to Build Products That Create Change
by Matt WallaertNudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Start to Draw: Visual Communication in the Workplace
by Axelle VanquaillieWhether you want to convince your co-workers of your ideas in important meetings, or would do anything to have your presentations remembered forever, or want to stand out as a coach and have your ideas last forever in a company, you need to be able to visualize your ideas. Start to Draw is a hands-on guide discussing the positive aspects of drawing and visualizing your ideas in your work environment. It is an accessible, richly illustrated and bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.
Start up and Run Your Own Coffee Shop and Lunch Bar, 2nd Edition: Expert Advice From An Author Who Has Been There, Done It, And Is Still Doing It
by Heather Lyon2nd edition of this accessible guide - expert advice, first hand experience, and practical information on how to launch and run your new business. Added value - includes popular recipes from the author's own coffee shop.
Start up and Run Your Own Coffee Shop and Lunch Bar, 2nd Edition: Expert Advice From An Author Who Has Been There, Done It, And Is Still Doing It
by Heather Lyon2nd edition of this accessible guide - expert advice, first hand experience, and practical information on how to launch and run your new business. Added value - includes popular recipes from the author's own coffee shop.
Start with Hello: How to Convert Today's Stranger into Tomorrow's Client
by Linda ColesHow and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with "Hello" reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative ways. Put simply, people like to do business with people they know, like, and trust. So get to know more people! Even if you don't think of yourself as the most outgoing person, you can learn to be more open and engaging to strangers. The book explains simple, key aspects of communication that make it easy to connect with new people, including behavioral styles, body language, and eye contact. Add together simple tips for starting conversations and following-up on them, and you'll be well on your way to making the business connections that count. Features straightforward guidance for anyone who needs help building new connections with new people Written by a high-profile expert and thought leader in the art of relationship building Includes real stories that reveal how often chance meetings and conversations develop into profitable business relationships In a small, hyper-connected world, today's stranger might be tomorrow's client. If you want to boost your business prospects in simple, practical ways, Start with "Hello" is the resource for you.
Start with No: The Negotiating Tools That the Pros Don't Want You to Know
by Jim CampThink win-win is the best way to make the deal? Think again. It's the worst possible way to get the best deal. This is the dirty little secret of corporate America.For years now, win-win has been the paradigm for business negotiation--the "fair" way for all concerned. But don't believe it. Today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Have you ever heard someone on the other side of the table say, "Let's team up on this, partner"? It all sounds so good, but these negotiators take their naive "partners" to the cleaners, deal after deal. Start with No shows you how they accomplish this. It shows you how such negotiations end up as win-lose. It exposes the scam for what it really is. And it guarantees that you'll never be a victim again.Win-win plays to your emotions. It takes advantage of your instinct and desire to make the deal. Start with No teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to negotiate with the pros.Start with No introduces a system of decision-based negotiation. Never again will you be out there on a wing and a prayer. Never again will you feel out of control. Never again will you compromise unnecessarily. Never again will you lose a negotiation.The best negotiators:* aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure* are never needy; they take advantage of the other party's neediness* create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations* always have a mission and purpose that guides their decisions* don't send so much as an e-mail without an agenda for what they want to accomplish* know the four "budgets" for themselves and for the other side: time, energy, money, and emotion* never waste time with people who don't really make the decision. Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation--the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. It is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.
Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action
by Simon SinekThe inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek&’s videos have been seen by over a billion people around the world, including more than 65 million who&’ve watched his TED Talk based on Start With Why.Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it. Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.
Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon SinekThe inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTERIn 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who have watched his TED Talk based on Start With Why -- the third most popular TED video of all time.Sinek opens by asking some fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?Start With Why shows that the leaders who've had the greatest influence in the world--think Martin Luther King Jr., Steve Jobs, and the Wright Brothers--all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea 'The Golden Circle,' and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Start with the Answer
by Bob Seelert"Seelert's stories and wisdom demonstrate that the principles and practices leading to winning results in sports are highly transferable to the building of brands, businesses, and organizations. This book tells you how."--Jack Twyman, NBA Hall of Fame player, former ABC Game of the Week announcer, and former Chairman and CEO, Super Food Services Inc."Seelert's comprehensive revelation of his leadership wisdom is priceless--especially the management of culture through innovative communications, fueled by rock-solid personal spirit and style. Read and succeed . . . it's that actionable. Bob's the real leadership deal."--John W. Luther, President, Luther & Company, Strategic Growth Consulting"I've never been at my best when working for a boss in the traditional sense . . . Authority is not my favorite cultural tool. I am at my best (maybe like you) when I have a coach and mentor. Bob Seelert has played that role for over a decade, providing me with counsel, guidance, perspective, and unconditional love and support. Oh yes, and wisdom. Lots of it! You'll find out what I mean when you read this book."--Kevin Roberts, CEO Worldwide, Saatchi & Saatchi"Bob Seelert entered Saatchi & Saatchi in early 1995 when the company was in flux and extremely unstable. In a few short years, he not only stabilized the business, he grew it into an even greater advertising powerhouse than it once was. If anyone is qualified to write about business turnarounds, it's Seelert!"--David Herro, Chief Investment Officer-International, Harris Associates LP"Spencer Stuart placed Bob Seelert into leadership positions at Kayser-Roth and Saatchi & Saatchi at times when success seemed impossible, but failure was not an acceptable option. In both situations, he achieved highly successful turnarounds, and his stories tell you why."--Thomas Neff, Chairman, Spencer Stuart USA"Bob Seelert and I worked together for twenty years, and I saw firsthand how the wisdom in this book enabled him to build businesses and organizations. For MBA students and other aspiring business leaders, this book will become their well-thumbed how-to guide for constructing a successful career."--Erv Shames, Lecturer, University of Virginia Darden Graduate School of Business andformer President and CEO, General Foods USA and Borden, Inc.
Start, Love, Repeat: How to Stay in Love with Your Entrepreneur in a Crazy Start-up World
by Dorcas Cheng-TozunA prescriptive guide to how to keep your relationship strong when there's a start-up in the family.The idea of starting your own business is exhilarating and inspiring. It's one over 30 million Americans pursue. But being the significant other of an entrepreneur is not so glamorous. Boundaries between work and home disappear. Personal savings and business funds become intertwined. You can feel like a single parent as your spouse travels, works late hours, and answers calls and e-mails 24-7.You may even sacrifice a career or move your home for the sake of the business.But there are strategies you can use to combat all this stress and uncertainty. Whether you're new to the start-up world, or a long-term entrepreneurial partner, START, LOVE, REPEAT will help you understand exactly how a start-up affects your lives-and what you can do to build a happy and healthy relationship in the midst of the madness. Dorcas Cheng-Tozun has not only done extensive research, she has lived through the perils and pitfalls of being with an entrepreneur as the wife of the CEO and cofounder of successful start-up d.light. She offers clear-sighted, first-hand advice for any couple considering making the same leap. She further draws on interviews with other successful entrepreneurs and their significant others, executive coaches, marriage-family therapists, venture capitalists, and start-up authorities to provide practical insights and steps any couple can take to build a strong relationship while launching that dream business.
Start, Stay, or Leave: The Art of Decision Making
by Trey GowdyThe Fox News host and #1 New York Times bestselling author of Doesn&’t Hurt to Ask shares his trusted framework for decision making, telling the story of his life through the choices he&’s made using this revolutionary method.&“The best guide I&’ve read to help people analyze, make, and own their decisions . . . Make a great decision and read this book.&”—Dana Perino, Fox News anchor and host, former White House press secretaryIn life, moments arise when you have to decide your next move. When choosing whether to accept a new job, purchase a house, attend a school, or start a relationship, how do you settle on which direction to take? Trey Gowdy has found that most consequential decisions boil down to three simple options: start, stay, or leave.Gowdy first developed this decision-making tool in the courtroom during a federal murder trial, and it has guided his life ever since. The practical framework has helped him decide where to raise his family, when to leave his dream job, whether to run for Congress, and when to step away from political life.Over the years, Gowdy has made some great decisions and some lousy ones (and he admits to both). In Start, Stay, or Leave, he shares his hard-earned wisdom. Filled with surprising insights and questions, this personal playbook teaches you how to• craft your unique vision of success• consult your dreams with wisdom (and know when to revise them)• assess the price worth paying to achieve your goals• balance logic, emotion, and fear when facing a new challenge• take the right advice, from the right people (and block out everyone else)• chart the course of your life with the end goal in mindReading Start, Stay, or Leave is like sitting on the back porch of a farmhouse chatting with a wise friend. Filled with humor, heartbreak, practical advice, and a lifetime&’s worth of storytelling, this book will teach you how to approach trajectory-changing decisions with confidence and the knowledge that, whatever happens, you&’ve made the best choice you could.
Start-In: Wie tradierte Unternehmen den Kulturwandel im digitalen Zeitalter gestalten
by Bettina BohlmannErfahren Sie wie und womit Sie es schaffen, Ihre Unternehmenskultur ins digitale Zeitalter zu überführen!Unternehmen standen schon immer im Wettbewerb. Seit einigen Jahren kämpfen jedoch tradierte Unternehmen zum Erhalt ihrer Marktanteile nicht nur gegen große, kapitalkräftige Unternehmen, sondern immer stärker werdend gegen kleine, spezialisierte Unternehmen und Start-Ups. Ihr Nachteil gegenüber den Lösungen, der Innovationskraft und Agilität dieser Skalpell-artig agierenden Akteure ist längst identifiziert: die eigene Organisationskultur.In einer Zeit, in der durch die Digitalisierung und den Wertewandel in der Gesellschaft neue, innovative Business-Konzepte gefordert sind, behindern mangelndes digitales Denken und Vernetzung, machtorientierte Silo-Strukturen sowie eine geringe Risikobereitschaft und Autonomie in Kundennähe die digitale Transformation am stärksten. Denn Produkte, Prozesse, ja selbst Wissen können kopiert werden. Eine auf das Unternehmen zugeschnittene, leistungsstarke Kultur wird hingegen zum kritischen Erfolgsfaktor.Dieses Buch liefert einen inspirierenden und klaren Leitfaden für Unternehmer, Führungskräfte und Entscheider, wie und womit sie es schaffen, ihre Unternehmenskultur und tradierte Strukturen ins digitale Zeitalter zu überführen. Das Buch dient Unternehmen, die sowohl das Potenzial der eigenen Mitarbeiter als auch die Innovationskraft von Start-Ups nutzen wollen: Innovativ, kundenzentriert, effizient, agil und mit einem eigenen Wertemotor. Der Mix für Erfolg und Wettbewerbsstärke. Heute und Morgen.Finden Sie hier das Wichtigste aus dem Inhalt!Wandel als strategisches KonzeptDie Wurzeln disruptiver IdeenNeues Arbeiten oder Wie wir energievoll neben Robotern bestehenDie 10 größten Führungsfehler im Wandelprozess und wie man sie vermeiden kann Die sechs Bausteine für eine erfolgreiche Transformation und Organisation im digitalen Zeitalter
Start-Up Guide for the Technopreneur
by David SheltersA comprehensive guide to financial planning and venture fundraising for tech entrepreneursAs technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance.This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit.Excellent advice for tech entrepreneurs written in layman's termsWritten by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and AsiaDesigned to fill the role of an experienced mentor for tech entrepreneursFor first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.
Start-Up Nation: The Story of Israel's Economic Miracle
by Dan Senor Saul SingerSTART-UP NATION addresses the trillion dollar question: How is it that Israel-- a country of 7. 1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect," there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Start-Up Poland: The People Who Transformed an Economy
by Jan CienskiPoland in the 1980s was filled with shuttered restaurants and shops that bore such imaginative names as “bread,” “shoes,” and “milk products,” from which lines could stretch for days on the mere rumor there was something worth buying. But you’d be hard-pressed to recognize the same squares—buzzing with bars and cafés—today. In the years since the collapse of communism, Poland’s GDP has almost tripled, making it the eighth-largest economy in the European Union, with a wealth of well-educated and highly skilled workers and a buoyant private sector that competes in international markets. Many consider it one of the only European countries to have truly weathered the financial crisis. As the Warsaw bureau chief for the Financial Times, Jan Cienski spent more than a decade talking with the people who did something that had never been done before: recreating a market economy out of a socialist one. Poland had always lagged behind wealthier Western Europe, but in the 1980s the gap had grown to its widest in centuries. But the corrupt Polish version of communism also created the conditions for its eventual revitalization, bringing forth a remarkably resilient and entrepreneurial people prepared to brave red tape and limited access to capital. In the 1990s, more than a million Polish people opened their own businesses, selling everything from bicycles to leather jackets, Japanese VCRs, and romance novels. The most business-savvy turned those primitive operations into complex corporations that now have global reach. Well researched and accessibly and entertainingly written, Start-Up Poland tells the story of the opening bell in the East, painting lively portraits of the men and women who built successful businesses there, what their lives were like, and what they did to catapult their ideas to incredible success. At a time when Poland’s new right-wing government plays on past grievances and forms part of the populist and nationalist revolution sweeping the Western world, Cienski’s book also serves as a reminder that the past century has been the most successful in Poland’s history.
Start-Up Process
by Michael J. Roberts Howard H. StevensonDescribes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage.
Start-Up Saboteurs: How Incompetence, Ego, and Small Thinking Prevent True Wealth Creation
by Ziad K. AbdelnourStart-Up Saboteurs shows entrepreneurs how to create real wealth by abandoning their limited thinking, eliminating boundaries, and stop defining the outcome. Money is first and foremost about freedom and not about acquiring things nor flaunting them in front of family and friends. Money is about the freedom to do whatever one wants, whenever they want. Ziad K. Abdelnour calls upon striving entrepreneurs within Start-Up Saboteurs to empower them to create their own wealth. He guides them through the challenging maze of egos, incompetence, and ignorance so they can separate fact from fiction. By the end of Start-Up Saboteurs, entrepreneurs are inspired to create their own wealth, not for the sake of wealth, but for the sake of becoming free and independent.
Start-Up Secure: Baking Cybersecurity into Your Company from Founding to Exit
by Chris CastaldoAdd cybersecurity to your value proposition and protect your company from cyberattacks Cybersecurity is now a requirement for every company in the world regardless of size or industry. Start-Up Secure: Baking Cybersecurity into Your Company from Founding to Exit covers everything a founder, entrepreneur and venture capitalist should know when building a secure company in today’s world. It takes you step-by-step through the cybersecurity moves you need to make at every stage, from landing your first round of funding through to a successful exit. The book describes how to include security and privacy from the start and build a cyber resilient company. You'll learn the basic cybersecurity concepts every founder needs to know, and you'll see how baking in security drives the value proposition for your startup’s target market. This book will also show you how to scale cybersecurity within your organization, even if you aren’t an expert! Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You’ll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation—based on the solid information in this book. Get primed on the basic cybersecurity concepts every founder needs to know Learn how to use cybersecurity know-how to add to your value proposition Ensure that your company stays secure through all its phases, and scale cybersecurity wisely as your business grows Make a clean and successful exit with the peace of mind that comes with knowing your company's data is fully secure Start-Up Secure is the go-to source on cybersecurity for start-up entrepreneurs, leaders, and individual contributors who need to select the right frameworks and standards at every phase of the entrepreneurial journey.
Start-Up Smarts
by Barry H. Cohen Michael Rybarski"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality. " --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
Start-Up Smarts
by Barry H. Cohen Michael Rybarski"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."--Dr. Jeffrey Magee, Publisher, Performance MagazineTo make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business PlanFind Out What Your Customers Really WantCapitalize on the Right TrendsHire the Best PeopleChoose the Most Lucrative PartnersComplete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business
by Barry H Cohen"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance MagazineTo make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:Create a Flexible Business PlanFind Out What Your Customers Really WantCapitalize on the Right TrendsHire the Best PeopleChoose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
Start-Up Strategies: Your Launch Point
by Harvard Business Review PressOnce you've learned the basic principles that govern effective written communication, the writing can actually begin. This chapter examines the difficulties you may encounter when beginning a writing task--writer's block, lack of inspiration, or simply the frustration associated with crafting a simple, effective message.