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Strategie und Management produzierender Unternehmen
by Günther Schuh Achim KampkerProduzierende Unternehmen stehen heute in einem Spannungsfeld, das von unterschiedlichen Anspruchsgruppen und einer hohen wirtschaftlichen Dynamik geprägt ist. Daher ist es wichtig, Entscheidungen unter Berücksichtigung aller relevanten Aspekte schnell und sicher zu treffen. Das Nachschlagewerk bietet einen Überblick über relevante Ansätze und damit die Grundlage, um daraus abgeleitete Methoden anzuwenden. Führungskräfte bekommen ein Instrumentarium an die Hand, das es ihnen ermöglicht, ihre Organisationseinheit effektiv und effizient zu steuern.
Strategie und Marketing im Web 2.0
by Armin Heßler Petra MosebachDer Markt für Steuerberatungs- und Wirtschaftsprüfungsdienstleistungen befindet sich in einem grundlegenden Umwandlungsprozess. Wer sich dieser Entwicklung stellt, wird großen Nutzen daraus ziehen können. Wichtiger denn je wird es werden, eine entsprechende Wettbewerbsstrategie sowie eine dazu passende Marketingstrategie zu entwickeln. Das Internet mit seinen umfassenden Kommunikationsmöglichkeiten steht im Mittelpunkt aller Marketingaktivitäten. Die Palette reicht von der marketingorientierten Website über das E-Mail-Marketing bis hin zum Social Media Marketing. Anhand von Beispielen sowie mit zahlreichen Abbildungen werden unterstützende Marketing-Instrumente vorgestellt. Eine abschließende Fallstudie illustriert praxisnah die Inhalte und Thesen der Autoren. Ein unverzichtbarer Ratgeber für das erfolgreiche Business Development in der Steuerberatung und Wirtschaftsprüfung.
Strategie und Personalmanagement: Konzepte und Instrumente zur Umsetzung im Unternehmen
by Christian LebrenzDas Buch definiert erstmals die kritische Schnittstelle zwischen Unternehmensstrategie und Personalmanagement und zeigt, welche Instrumente zur Umsetzung der Unternehmensstrategie durch das Personalmanagement zur Verfügung stehen.Wenn es dem Personalmanagement gelingt, die Effektivität des Humankapitals im Unternehmen zu erhöhen, leistet dies einen wesentlichen Beitrag zum Unternehmenserfolg – das ist jedoch nur möglich, wenn das Humankapital konsequent an der Unternehmensstrategie ausgerichtet ist. Prof. Christian Lebrenz zeigt anhand konzeptioneller Grundlagen und konkreten Handlungsempfehlungen, wie dies im Unternehmen umgesetzt werden kann.
Strategie-Check Transport- und Logistikunternehmen: Ansätze zur Ergebnisverbesserung und strategischen Positionierung (essentials)
by Paul WittenbrinkPaul Wittenbrink zeigt in diesem essential die aktuelle Situation von Transport- und Logistikunternehmen im Hinblick auf ihre strategische Positionierung und ihre Ans#65533;tze zur Ergebnisverbesserung. Dar#65533;ber hinaus werden konkrete Handlungsempfehlungen zu den Themen Kunden, Produkte, Preise, Offerten/Vertrieb, Kostenrechnung/Controlling, Strategie, Finanzen/Liquidit#65533;t und Personal aufgezeigt.
Strategieentwicklung kompakt: Eine praxisorientierte Einführung (essentials)
by Dietmar SternadDietmar Sternad führt schrittweise und anwendungsorientiert in den Prozess der Strategieentwicklung ein. Durch die systematische Entwicklung von Strategien können für ein Gesamtunternehmen oder einzelne Geschäftsfelder Erfolgspotenziale identifiziert und mögliche Wettbewerbsvorteile gezielt genutzt werden. Der Autor stellt Herangehensweisen und Werkzeuge vor, welche ein Strategieentwicklungsteam bei diesem Prozess unterstützen können. Dabei stehen insbesondere die Analyse des Unternehmens und des strategisch relevanten Umfeldes sowie die Erarbeitung und Auswahl von strategischen Optionen im Mittelpunkt. Um die erarbeiteten Strategien auch für das Unternehmen wirksam zu machen, werden auch die Umsetzung von Strategien über strategische Initiativen sowie die dazu notwendigen Veränderungsprozesse thematisiert.
Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen
by Claude DiderichIn diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue Strategien sind nötig, da die wirtschaftlichen Rahmenbedingungen sich in den letzten Jahren schneller verändert haben als jemals zuvor. Der Fokus liegt auf dem Erfüllen von Kundenbedürfnissen, dem Einsatz von verfügbaren Fähigkeiten und der Positionierung im Wettbewerb mit dem Ziel, finanziell erfolgreich zu sein.Der Autor führt den Leser durch den Dschungel der Entwicklung einer Strategie für nachhaltiges Wachstum und Rentabilität. Er behandelt das Thema Strategieentwicklung auf ganzheitliche Art und Weise, indem er abduktives Denken, iterative Kundenbeobachtung und Empathie mit der Entwicklung von Ideen und Validierung von Prototypen durch Kunden kombiniert.Dieses Buch wendet die Design-Thinking-Methode zur Strategieentwicklung auf einzigartige Weise an. Es ist ein Muss für Hochschulabsolventen, MBAs und Führungskräfte, die sich für Innovation und Strategie interessieren, sowie für Strategen, Innovationsmanager, Analysten und Unternehmensberater.Aus dem InhaltKonzepte und Theorien zur innovativen StrategieentwicklungEin strukturierter Ansatz zur StrategieentwicklungSchaffung der Grundlagen für eine erfolgreiche StrategieIterative Entwicklung des der Strategie zugrunde liegenden GeschäftsmodellsDie entworfene Strategie dem Wettbewerbsumfeld aussetzen
Strategien der Implantatentwicklung mit hohem Innovationspotenzial: Von der Idee zur erfolgreichen Standardlösung
by Steffen Fleßa Ulrike Löschner Fabienne SiegoschEine hervorragende Technologie garantiert noch nicht, dass sie sich als Standard durchsetzt. Die Entwicklung innovativer Implantate bildet einen hochkomplexen Prozess, der insbesondere aufgrund seines hohen finanziellen Risikos und seiner zahlreichen Barrieren von Beginn an ein systematisches Management erfordert. Dieses Buch präsentiert eine übersichtliche Zusammenfassung des Implantatentwicklungsprozesses von der initialen Produktidee bis zur Standardlösung einschließlich der wichtigsten Elemente, Barrieren und Strategien. Ein besonderer Fokus liegt dabei auf der Zusammenführung ökonomischer, demografischer und medizinischer Perspektiven. Es bietet eine Art Handlungsleitfaden und dient daher als praxisorientierte Unterstützung für Ökonomen, Mediziner und Ingenieure aus den Bereichen Forschung und Implantatentwicklung.
Strategien der internationalen Produktstandardisierung und -differenzierung
by Thomas KotullaIn Zeiten einer zunehmenden Globalisierung bzw. Regionalisierung sehen sich Unternehmen mehr denn je mit der Fragestellung konfrontiert, inwieweit sie ihre Produkte länderübergreifend vereinheitlichen können oder länderspezifisch anpassen müssen, um im Ausland erfolgreich zu sein. Zur Beantwortung dieser Frage wird im vorliegenden Buch ein theoretisches Modell entwickelt und empirisch getestet, das situationsspezifische Gestaltungsempfehlungen hinsichtlich gewinnmaximierender internationaler Produktstrategien ermöglicht.
Strategies For Technical Communication In The Workplace (Third Edition)
by Laura J. Gurak John M. LannonBased on the acclaimed Technical Communication by Lannon and Gurak, Strategies for Technical Communication in the Workplace, Third Edition prepares students for workplace writing through a clear and concise writing style, useful checklists, practical applications, numerous sample documents, and coverage of technology and global issues. <P><P>The third edition addresses changing technology in the workplace with a complete chapter on social media, updated examples, and sample documents. This brief and affordable text is accessible to students of all writing levels.
Strategies and Best Practices in Social Innovation: An Institutional Perspective
by Marta Peris-Ortiz Jaime Alonso Gómez Patricia MarquezThis book examines the different ways companies can develop and design social innovation. Combining technological and social perspectives, the contributors present emerging research on social innovation from different sectors such as entrepreneurship, education and energy. Collectively, the authors demonstrate the ways in which social innovation can drive sustainability and development in regions around the world. All societies are characterized by their political, economic and social institutions, as well as by how they utilize technology. The social innovations with the highest importance are those which modify existing institutions or create new ones, and based on their magnitude, they can be considered as radical or incremental. For example, when Joseph Chamberlain encouraged workers to organize in order to achieve universal male suffrage in Great Britain in 1885, this was a considered a radical innovation for British society, which in turn changed its political framework. Social innovations may be based on intelligence and commitment, on technology or on social entrepreneurship in its most open forms. In addition, social innovations can be classified into those which correspond to an entire country or region, a field (e.g., education) or a sector (e.g., entrepreneurship, technology, social reform). Featuring contributions on topics such as agro-food, smart cities, higher education, gender equality and sports, this book is ideal for academics, students, scholars, professionals and policy makers in the areas of innovation, entrepreneurship, sustainability and regional development.
Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks
by Michael Hülsmann Nicole PfeffermannThe innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Strategies and Games: Theory and Practice
by Prajit K. DuttaGame theory has become increasingly popular among undergraduate aswell as business school students. This text is the first to provideboth a complete theoretical treatment of the subject and a variety ofreal-world applications, primarily in economics, but also in business,political science, and the law. Game theory has become increasingly popular among undergraduate as well as business school students. This text is the first to provide both a complete theoretical treatment of the subject and a variety of real-world applications, primarily in economics, but also in business, political science, and the law. Strategies and Games grew out of Prajit Dutta's experience teaching a course in game theory over the last six years at Columbia University. The book is divided into three parts: Strategic Form Games and Their Applications, Extensive Form Games and Their Applications, and Asymmetric Information Games and Their Applications. The theoretical topics include dominance solutions, Nash equilibrium, backward induction, subgame perfect equilibrium, repeated games, dynamic games, Bayes-Nash equilibrium, mechanism design, auction theory, and signaling. An appendix presents a thorough discussion of single-agent decision theory, as well as the optimization and probability theory required for the course. Every chapter that introduces a new theoretical concept opens with examples and ends with a case study. Case studies include Global Warming and the Internet, Poison Pills, Treasury Bill Auctions, and Final Jeopardy. Each part of the book also contains several chapter-length applications including Bankruptcy Law, the NASDAQ market, OPEC, and the Commons problem. This is also the first text to provide a detailed analysis of dynamic strategic interaction.
Strategies and Tools for Corporate Blogging
by John CassIf advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Strategies and Trends in Organizational and Project Management (Lecture Notes in Networks and Systems #380)
by Pavel V. Trifonov Marina V. CharaevaThis book includes the papers presented at the II International Applied Research Conference “Operations and Project Management: Strategies and Trends” and the International Research Conference “Management in Financial Economy” held in Rostov-on-Don on May 19–20, 2021 within the framework of the South Russia Business Education Forum. The articles included in the book present a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project management, development of technologies for business process and supply chain management, development trends in financial economy discussed both on a global scale and in the context of sustainable socio-economic development at the meso-level of regions and industries, which not only reveals the nature of the ongoing processes, but also demonstrates their specifics in industry, agriculture, service industry in Russia, CIS countries, Europe, and China. Particular attention is paid to business education in the new economic realities. The polemical focus of the above-mentioned issues in conjunction with the accuracy of the presented analytics makes it possible to come to unconventional, though practically realizable solutions.
Strategies for African Development
by Robert J. Berg Jennifer Seymour WhitakerThis title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986.
Strategies for Chinese Enterprises Going Global (The Chinese Enterprise Globalization Series)
by Lu Miao Huiyao WangThis book carries out comprehensive research on the underlying problems regarding the globalization of Chinese enterprises. It also proposes practical solutions for dealing with difficulties in the legal sphere, legislation, international talent development, and financing solutions for Chinese firms going global. In light of the great opportunities and space for outbound investment, this book also provides insights on how to push forward the Belt and Road Initiative. The insights herein help readers understand the basic state of Chinese enterprises in overseas development and has important reference value for enterprises looking to gain a better understanding of foreign investment strategies, make the most of opportunities and challenges and promote their development at a higher level.
Strategies for Compliance: Tools, Techniques and Challenges in Financial Services
by Alan BrenerCompliance is a fundamental control function within regulated industries globally. This book provides an expert introduction to corporate compliance using cases, examples and insights from the financial services sector and beyond. The author, an experienced compliance practitioner and academic, highlights compliance challenges, using examples such as Wells Fargo, whistleblowing in the financial services and the mis-selling of payment protection insurance in the UK banking sector. The book explores strategies for creating compliant cultures and fostering regulatory trust, whilst practical guidance is provided on anticipating regulatory changes. Addressing organisational obstruction and delay, the author presents a series of valuable tools and techniques for real-world practice. An essential professional development resource for board directors, compliance officers and other senior managers, the book also provides a unique learning and development resource for students of corporate compliance globally.
Strategies for Cultural Change
by S. Paul BatePaul Bate makes sense of a huge range of issues which must be considered in the struggle for change. He has developed a framework that will help students, researchers and practitioners alike to focus on a variety of conceptual and practical matters relating to business culture and cultural change. Strategies for Cultural Change represents one of the most ambitious attempts so far to provide a comprehensive approach to the design and implementation of a cultural change programme. One of five books nominated for the Management Consultancies Association 'Best Management Book of the Year' Prize 1994.
Strategies for Fiscal Consolidation in the Post-Crisis World
by Stephanie Eble Cemile Sancak Mauricio Villafuerte Olivier Basdevant Ricardo Velloso S.M. Ali Abbas Greetje Everaert Jan Gottschalk Fuad Hasanov Junhyung ParkIn response To The global financial crisis, governments provided substantial support To The financial and other key sectors. Although this cushioned the adverse effects of the crisis, it is necessary now to articulate a strategy to ensure the sustainability of public finances. This paper discusses the scale and composition of fiscal adjustment that will need to occur once the recovery is securely under way. Although specific country-level circumstances will influence the composition of the adjustment and its political feasibility, In many cases restoring fiscal sustainability will require reforms to reduce spending and increase tax revenue.
Strategies for High Market-Share Companies
by Philip Kotler Paul N. BloomDespite the benefit of high profits, as well as the enjoyment of a position of leadership, a company that has a high market share is a tempting target for actual and potential competitors, consumer organizations and government agencies. Market-share management involves the determination of optimal market share in a given product/market. To achieve or maintain this optimum share, recommended marketing strategies include: sharebuilding, share maintenance, share reduction, and risk reduction.
Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
by P.M. Rao Joseph A. KleinThis is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets (Routledge Library Editions: International Business)
by Peter W. Turnbull Jean-Paul VallaThis study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Strategies for Internationalizing the Renminbi (Research Series on the Chinese Dream and China’s Development Path)
by Yuanzheng CaoThis book presents the theoretical framework for the evolution of the international monetary system and the internationalization of the RMB. Combining theoretical research and empirical study, it then provides an in-depth analysis of the relevant issues from multiple perspectives based on this framework. Written by former chief economist at the Bank of China, this book explains the “two-step strategy” from the capital account opening to the full convertibility of the RMB, it also analyzes the status and functions of the HK offshore financial market in internationalizing the RMB.
Strategies for Joint Venture Success (Routledge Library Editions: International Business)
by Peter KillingAlthough published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of managers in both successful and unsuccessful joint ventures has been written expressly to help managers improve the performance of their joint ventures. It discusses the area of joint venture design and management including the management of ventures between corporations and government bodies.
Strategies for Longevity in Family Firms
by Guido Corbetta Carlo SalvatoThe strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. The authors illustrate their arguments with examples drawn from their direct knowledge of representative Italian and European family firms.