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Stories of Innovation for the Millennial Generation: The Lynceus Long View
by Piero FormicaThe Lycneus's Longview uses the reality of fictional stories to help inspire the Millennial Generation.
Stories of Practice: Tourism Policy And Planning (New Directions in Tourism Analysis)
by John Jenkins Dianne DredgeAnalyses of contemporary tourism planning and policymaking practice at local to global scales is lacking and there is an urgent need for research that informs theory and practice. Illustrated with a set of cohesive, theoretically-informed, international case studies constructed through storytelling, this volume expands readers' knowledge about how tourism planning and policymaking takes place. Challenging traditional notions of tourism planning and policy processes, this book also provides critical insights into how theoretical concepts and frameworks are applied in tourism planning and policy making practice at different spatial scales. The book engages readers in the intellectual, political, moral and ethical issues that often surround tourism policymaking and planning, highlighting the great value of reflective learning grounded in the social sciences and revealing the complexity of tourism planning and policy.
Stories to Tell Your Students
by Satinder Dhiman Joan Marques Jerry BibermanThis non-traditional, OB-oriented book is designed to provide teachers in Organizational Behavior and management courses, as well as corporate workshops, with a highly effective way to address important issues in modern-days' management and organizational behavior-related issues.
Stories, Storytellers, and Storytelling
by Tom Vine Sarah RichardsThis book advances social scientific interest in a field long dominated by the humanities: stories, and storytelling. Stories are a whole lot more than entertainment; oral narratives, novels, films and immersive video games all form part of the sociocultural discourses which we are enmeshed in, and use to co-construct our beliefs about the world around us. Young children use them to learn about the world beyond their immediate sensory experience and, even in an era of interactive electronic media, the bedtime story remains a cherished part of most children’s daily routine. Storytelling is thus the first abstract formal learning method we encounter as human beings. It is also probably transcultural; perhaps even an immanent part of the human condition. Narratives are, at heart, sequences of events and presuppose and reinforce particular cause-and-effect relationships. Inevitably, they also construct unconscious biases, prejudices, and discriminatory attitudes. Storying (a term we use in this book to encompass stories, storytellers and storytelling) is complex, and this book seeks to make sense of it.
Stories, Visions and Values in Voluntary Organisations (Corporate Social Responsibility Series)
by Christina SchwabenlandChristina Schwabenland's book is based on extensive research into stories told by people working in voluntary organizations in the UK and in India. With a view to social change, the author employs hermeneutic methods to explore how stories create and sustain meaning and how storytelling contributes to the making and remaking of our social world. Specific topics addressed in the book include the role of storytelling in starting a new organization, managing hope and despair, empowering participatory leadership, and stimulating creativity and innovation. The book will be of interest to theorists and practitioners interested in the role of storytelling in organizational analysis, the role of organizations in achieving social change, the growing centrality of the voluntary sector in public policy, and the intersection between the corporate, public and voluntary sectors.
Storm King Mountain
by Michael A. Roberto Erika M. FerlinsDescribes the Colorado fire tragedy that resulted in 12 deaths. Examines leadership, decision making, and team dynamics in a high-stress, crisis situation.
Storm Proof Your Money
by Brett ArendsAccessible financial guidance for turbulent economic times With the stock market in a tailspin, real estate market continuing to drop, and the economy in recession, it's important to understand how you can get through these difficult times. Whether you're twenty-six or sixty-two, you still need to live and provide for your future. That's why you need Survive the Slump. As the personal finance columnist for the Wall Street Journal Online, author Brett Arends has become an authority for individuals who need to know how to best position themselves and their money. Now, with his new book, Arends has crafted a financial plan that anyone can put to work immediately. From protecting what you have to rebuilding what you've lost, Survive the Slump provides just the guidance needed. Outlines effective strategies for spending smarter, saving more, and making sure that your money grows reasonably Contains straightforward advice that highlights immediate savings opportunities Provides a timely financial action plan from a trusted Wall Street Journal columnist Written with every investor in mind, Survive the Slump will help you make smarter investment decisions and put you in a better position to survive and thrive under any economic condition.
Storms of Controversy: The Secret Avro Arrow Files Revealed
by Richard Rohmer Palmiro CampagnaThe development of the Avro Arrow was a remarkable Canadian achievement. Its mysterious cancellation in February 1959 prompted questions that have long gone unanswered. What role did the Central Intelligence Agency play in the scrapping of the project? Who in Canada’s government was involved in that decision? What, if anything, did Canada get in return? Who ordered the blowtorching of all the prototypes? And did Arrow technology find its way into the American Stealth fighter/bomber program? When Storms of Controversy was first published in 1992, its answers to these questions sent a shock wave across the country. Using never-before-released documents, the book exploded the myth that design flaws, cost overruns, or obsolescence had triggered the demise of the Arrow. Now, in this fully revised fourth edition, complete with two new appendices, the bestselling book brings readers up-to-date on the CF-105 Arrow, the most innovative, sophisticated aircraft the world had seen by the end of the 1950s.
Stormy Skies: Airlines in Crisis
by Paul ClarkAs the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
Story Based Selling
by Jeff BloomfieldAs a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story. Mr. Bloomfield calls upon the latest research in neuroscience to explain the process of communication. The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold. Mr. Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours
by David HutchensStorytelling is humanity&’s oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive. A leader&’s role is to create engagement and belief so that people will act. And there&’s no more powerful way to grab attention, be remembered, and engage action than by telling stories—about who you are, what you do, and why you do it. Today, &“storytelling&” is a hot topic in organizations… but most leaders still struggle to act upon it. How do we find and tell our stories quickly, in an environment of urgency where we can hardly pause to catch our breath? For more than a decade Hutchens has tested his method of rapid and strategic story development with innovation teams in Silicon Valley, across global Fortune 100 leadership teams, and more. Hutchens has honed a unique process that is active, potent, and strategically focused . . . and also a lot of fun. In Story Dash, Hutchens shares a repeatable process to find, develop, and deploy your &“narrative assets&”—that is, your urgent core stories that hold value. Even better, he will help you do it FAST; often in less than a day. Story Dash will help you to: Access your natural capacity for storytelling Find your stories—and figure out which ones to tell Build your narrative so it lands with unforgettable impact Find your own voice of authentic leadership Bring more of who you are to your teams and your markets Fully illustrated and written in a clear, sharp voice, Story Dash shares the fastest way to find lots of stories that will create action around the work you care about most.
Story Intelligence: Master Story, Master Life
by Richard Stone Scott LivengoodThis book helps you become a master of your story, a pursuit indispensable to personal and professional success. By developing your SQ, you'll amplify and unleash every aspect of your intelligence, including your IQ and EQ. In this book, you'll also learn how you're wired for a story and the ways it can set a positive trajectory for every facet of your life journey. Developing this level of mastery is imperative today because four in ten Americans have not discovered a satisfying life purpose. Nearly a quarter of us-about one hundred million people-do not have a strong sense of what makes our lives meaningful. We need more than ever ritual fires where we can gather to create new stories that transcend the old metanarratives that no longer enrich and satisfy the yearnings of our hearts and souls. Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire, assisting you in illuminating what the Japanese call "ikigai"-translated loosely as "that which most makes one's life seem worth living." Through mastering story, we believe you can build a more durable source of meaning and personal fulfillment, as well as have a broader impact for good in your community and the world. In this book, you'll also learn how to: harness the power of story to live with greater efficacy; become a more influential communicator; solve complex challenges using story-based solutions; transform your workplace and community; heal old wounds, change dysfunctional beliefs, and bridge differences by resolving deeply seated conflicts; and, acquire the narrative tools to craft a more desirable future.
Story Mode: Video Games and the Interplay between Consoles and Culture
by Trevor Strunk Ph.DOnce considered niche, fringe, and the hobby of only outsiders or loners, video games have rapidly become one of the most popular and influential artistic forms of this century. Their imagery is near ubiquitous—children, adults, and even professional athletes know what a Fortnite dance is without having played the game, and every conversation about violence in media eventually turns toward Grand Theft Auto. We&’ve reached a point where, through streaming platforms like Twitch, games don&’t even need to be played to be enjoyed, as whole robust communities form around watching others play. Games have grown into more than just products; they&’re touchstones, meaning that they&’ve become popular enough for something radical to have happened: even while culture shapes our games, games have simultaneously begun shaping our culture. In Story Mode, video games critic and host of the No Cartridge podcast TrevorStrunk traces how some of the most popular and influential game series have changed over years and even decades of their continued existence and growth. We see how the Call of Duty games—once historical simulators that valorized conflicts like World War II—went &“modern,&” complete with endless conflicts, false flag murders of civilians, and hyperadvanced technology. It can be said that Fortnite&’s runaway popularity hinges on a competition for finite resources in an era of horrific inequality. Strunk reveals how these shifts occurred as direct reflections of the culture in which games were produced, thus offering us a uniquely clear window into society&’s evolving morals on a mass scale.Story Mode asks the question, Why do video games have a uniquely powerful ability to impact culture? Strunk argues that the participatory nature of games themselves not only provides players with a sense of ownership of the narratives within, but also allows for the consumption of games to be a revelatory experience as the meaning of a game is oftentimes derived by the manner in which they are played. Combining sharp criticism of our most beloved and well-known video game series with a fascinating discussion of how our cultural values form, Story Mode is a truly original examination of the unique space games now occupy, from one of the sharpest games critics working today.
Story Selling: Sage Advice and Common Sense About Sales and Success
by Harry MaziarStory Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.
Story Telling in Business: The Authentic and Fluent Organization
by Janis FormanStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Story of My People: Essays and Social Criticism on Italy's Economy
by Edoardo NesiWinner of the 2011 Strega Prize, this blend of essay, social criticism, and memoir is a striking portrait of the effects of globalization on Italy's declining economy. Starting from his family's textile factory in Prato, Tuscany, Edoardo Nesi examines the recent shifts in Italy's manufacturing industry. Only one generation ago, Prato was a thriving industrial center that prided itself on craftsmanship and quality. But during the last decade, cheaply made goods--produced overseas or in Italy by poorly paid immigrants--saturated the market, making it impossible for Italian companies to keep up. In 2004 his family was forced to sell the textile factory. How this could have happened? Nesi asks, and what are the wider repercussions of losing businesses like his family's, especially for Italian culture? Story of My People is a denouncement of big business, corrupt politicians, the arrogance of economists, and cheap manufacturing. It's a must-read for anyone seeking insight into the financial crisis that's striking Europe today.
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
by Lisa Cron&“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.&”—Seth Godin, author of The Practice A step-by-step guide to using the brain&’s hardwired need for story to achieve any goal, from the author of Wired for Story Whether you&’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn&’t just one way to persuade. It&’s the way. It&’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.That is the power of story. Use it wisely.
Story, Not Study: 30 Brief Lessons to Inspire Health Researchers as Writers (Innovation and Change in Professional Education #19)
by Lorelei Lingard Christopher WatlingMany researchers dread writing. They find it laborious - even painful - to put their scholarly work into words. They get bogged down in the study, and lose track of the story. And they produce uninspiring papers that fail to resonate with readers or reviewers. This book offers an antidote to this problem: brief, accessible lessons that guide researchers to write clear and compelling scientific manuscripts. The book is divided into three sections – Story, Craft, and Community. The Story section offers advice on getting the balance of study and story just right, introducing strategies for tackling each section of a scientific manuscript. The Craft section considers the grammatical and rhetorical tools of the trade, showing how they can be wielded for maximum impact. And the Community section offers suggestions for writing collaboratively, supporting other writers, and navigating peer review. Each section features multiple short and pragmatic lessons, peppered with illustrative examples. Readers can use the chapters collectively to build holistic writing skills, or dip in and out to refine specific elements of the craft. Rooted in a coaching philosophy, we aim to unlock our readers’ potential as writers through instruction, reflection, and example. And we hope to inspire researchers to face writing with joy. This work is clearly written and easily understandable. Its many practical examples, tools, and exercises make an effective toolbox of support for scholarly writers. This will be invaluable to new scholars and help established scholars as well. The inclusion of examples specific to the health arena and the clear, elegantly simple explanations add strength and relevance to this work.Toni Ungaretti, Johns Hopkins School of Education, Baltimore, MD, USA This book is the most original perspective I have ever read about the craft of writing. As its title suggests, it is inspiring. Brownie Anderson, NBME, Philadelphia, PA, USA
Story-Based Selling: Create, Connect, and Close
by Jeff BloomfieldAs a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately connect to a customer's feelings of trust and liking. He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer's objections and skepticism, is a waste of time. Instead, he urges them to tell a great story. Mr. Bloomfield calls upon the latest research in neuroscience to explain the process of communication. The truth is that during the salesperson's engagement with clients, people quickly base their decisions on how they feel, not the way they think, so trying to persuade someone by first imparting lifeless facts and figures is self-defeating. In fact, this information goes right to an area of the listener's brain (the left brain) that drives doubt and skepticism. To make a deal we need to connect with the parts of the customer's brain that inspire emotions of trust and empathy. By telling a story, we can immediately connect to these good gut feelings and drive away the client's fear of being sold. Mr. Bloomfield tells his own engaging stories while teaching step-by-step techniques of intentional storytelling-to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
StoryWorks: A Handbook for Leaders, Writers and Speakers
by Jane Bailey BainInspirational leaders know the power of story. Top coaches use words as a tool for personal transformation. Great speakers and writers realize the importance of narrative. Do you have a new idea? A good proposal? A great product? The best way to sell it is by telling a story. This book shows you how to do that effectively. /StoryWorks/ is a practical handbook on how to tell stories. It ranges from classic tools like the &‘Rule of Threes&’ to the new mnemonic &‘Five Finger Technique&’. There are stories and creative exercises to expand your narrative repertoire. If you&’re a leader who wants to communicate well, a professional keen to improve your speaking skills, a manager with a team to motivate or a writer looking for more ideas – you&’ll find resources here to inspire, to inform and to entertain. Whether you have one minute to impress at an interview or the keynote speech at a conference, this book will help you tell better stories.
Storybrand 2.0 Edición actualizada: Clarifica tu mensaje y los clientes escucharán
by Donald MillerEn StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que conectan con los clientes y hacen crecer sus negocios.Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.El proceso StoryBrand creado por Donald Miller es una solución probada en la lucha a la que se enfrentan los líderes empresariales cuando hablan de sus empresas. Sin un mensaje claro y definido, los clientes no entenderán lo que tú puedes hacer por ellos y no estarán dispuestos a comprometerse, lo que te hará perder ventas potenciales, oportunidades de compromiso con el cliente y mucho más.Este probado proceso ha ayudado a miles de empresas a conectar con sus clientes actuales, proporcionándoles la ventaja competitiva definitiva. StoryBrand 2.0 Edición Actualizada hace esto al enseñarte lo siguiente:Los siete puntos universales de la historia a los que todos los seres humanos responden;la verdadera razón por la que los clientes compran;Cómo simplificar un mensaje de marca para que la gente lo entienda; yCómo crear los mensajes más eficaces para sitios web, folletos y redes sociales.Tanto si eres el director de marketing de una empresa multimillonaria, el propietario de una pequeña empresa, un político que se presenta a las elecciones o el cantante de un grupo de rock, StoryBrand 2.0 Edición Actualizada transformará para siempre tu forma de hablar sobre quién eres, qué haces y el valor único que aportas a tus clientes.Building a StoryBrand 2.0In StoryBrand 2.0 Updated Edition, New York Times best-selling author Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.The StoryBrand process created by Donald Miller is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. StoryBrand 2.0 Updated Editiondoes this by teaching you:The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understand it; andHow to create the most effective messaging for websites, brochures, and social media.
Storymaking and Organizational Transformation: How the Co-creation of Narratives Engages People for Innovation and Transformation
by Roberto Verganti Joseph Press Paola Bellis Tommaso Buganza Silvia Magnanini Daniel Trabucchi Abraham (Rami) Shani Federico Paolo ZasaIn a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation. Storymaking and Organizational Transformation is based on the research activities of the platform IDeaLs during the year 2020 and provides a perspective on how employees can be helped to understand and even contribute to organizational innovation spontaneously. The book contributes to advancing understanding of engagement from two main perspectives: first, the authors introduce an approach based on storymaking; second, six cases are studied in depth and the application of the digital storymaking approach is explained. The authors introduce new ways of organizing in a context of ongoing change, as they bring forth the idea that engagement is a continuous practice of designing meaningful narratives which connect people and evolve along with them. The book will appeal to both academics and practitioners across management fields. Scholars of innovation management and organization sciences will benefit from the extensive review of organizational transformation and innovation from a sensemaking perspective, whilst the practical, case studies provide a valuable resource for practitioners looking to effect change and manage transformation.
Storynomics: Story-Driven Marketing in the Post-Advertising World
by Robert Mckee Thomas GeraceBased on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
Storyscaping: Stop Creating Ads, Start Creating Worlds
by Gaston Legorburu Darren McCollHow to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Storyshowing: How to Stand Out from the Storytellers
by Sam CawthornTake your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking. No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. Share more powerful stories using a simple 5-step method Build confidence, influence others and make a deeper connection Be more persuasive in presentations, pitches, calls and talks Transform the way people think by inviting them inside your story The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.