- Table View
- List View
Telephone and Helpdesk Skills: A Guide to Professional English (Guides to Professional English)
by Adrian WallworkIf you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to:prepare for a call both psychologically and from an English language point of viewreceive calls (if you work on reception)leave messagesfind out about another company and talk about your own companychase people (i.e. people who have not followed up your requests)deal with difficult calls and callers, and improve your telephone manneruse the telephone while working on a help desk or helplineresolve language difficulties (i.e. when you cannot understand the other person's English)improve your pronunciationuse resources on the Internet to improve your listening skillsThe book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course.
Teleswitch (A)
by Michael J. RobertsDescribes the financing history of Teleswitch, a maker of small digital telephone switches for the wireless/cellular industry. As the case ends, Teleswitch is revisiting its selection of an investment banker for its hoped-for IPO. A rewritten version of an earlier case.
Teleswitch (B)
by Michael J. RobertsSupplements the (A) case. A rewritten version of an earlier case.
Telethons: Spectacle, Disability, And The Business Of Charity
by Paul K. LongmoreMovie stars, entertainers, game-show hosts, jugglers, plate-spinners, gospel choirs, corporate executives posing with over-sized checks, household name-brand products, smiling children in leg braces-all were fixtures of the phenomenon that defined American culture in the second half of the twentieth century: the telethon. Hundreds of millions watched these weekend-long variety shows that raised billions of dollars for disability-related charities. Drawing on over two decades of in-depth research, Telethons trenchantly explores the complexity underneath the campy spectacles. At its center are the disabled children, who, thanks to a particular kind of historical-cultural marginalization, turned out to be ideal tools for promoting corporate interests, privatized healthcare, and class status. Offering a public message about helping these unfortunate victims, telethons perpetuated a misleading image of people with disabilities as helpless, passive, apolitical members of American society. Paul K. Longmore's revelatory chronicle shows how these images in fact helped major corporations increase their bottom lines, while filling gaps in the strange public-private hybrid U. S. health insurance system. Only once disabled people pushed back in public protests did the broader implications for all Americans become clear. Mining insights from great thinkers such as Adam Smith, Edmund Burke, and Alexis de Tocqueville, along with contemporary cultural figures like Jerry Lewis, Ralph Nader, and several disability rights activists, Telethons offers a provocative meditation on big business, American government, popular culture, Cold War values, and "activism" both narrowly and broadly defined. As highly popular entertainment, telethons schooled Americans about how to feel about their bodies, fitness, health, and appropriate ways to interact with people whose bodies did not fit norms determined by advertisers. The programs also taught them about when to weep and how to cure guilt through "conspicuous contribution. " Longmore's astute observations about psychology, economics, and society reveal how writing off telethons as kitsch and irrelevant has enabled many individual attitudes, corporate practices, and government policies to go unquestioned. Ultimately, Telethons reveals the passion, humanity, resistance, and triumph that were not center-stage on these popular telecasts by offering insights into the U. S. disability movement past and present.
Television Is the New Television
by Michael Wolff"The closer the new media future gets, the further victory appears." --Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.Sure, the darlings of new media--Buzzfeed, HuffPo, Politico, and many more--keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television.We all know that Google and Facebook are thriving by selling online ads--but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power. Television by any other name is the game everybody is trying to win--including outlets like The Wall Street Journal that never used to play the game at all.Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what's really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.From the Hardcover edition.
Television and Radio Announcing: Text With Audio Cd
by Stuart HydeThe digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field
Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains)
by Jean ChalabyThis ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
Television: The Broadcast Age and the Rise of the Network
by Seth ShapiroNo medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. TELEVISION: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? What caused the inventor of FM radio to jump out of a window to his death? How did NBC, CBS and ABC innovate to build their media monopolies? How did Star Trek create the first fan culture movement? What made The Mary Tyler Moore Show the first great feminist show, and #1 hit? What made Norman Lear the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? What makes Louis C. K. the Jackie Gleason of the digital age? With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The TELEVISION series is a must-read for media executives, students, entrepreneurs, and fans. Two-time Emmy(R) Award winner, author Seth Shapiro is a leading advisor in business innovation, media and technology. He is an Adjunct Professor at the USC School of Cinematic Arts, a Governor of the Television Academy, and Principal of New Amsterdam Media LLC.
Television’s Spatial Capital: Location, Relocation, Dislocation (Routledge Studies in Media and Cultural Industries)
by Myles McNuttThis book launches a comprehensive detailing of the dramatic expansion of the geography of television production into new cities, states, provinces, and countries, and how those responsible for shaping the "landscape" of television have been forced to adapt, taking established strategies for engaging with space and place through mediated representation and renegotiating them to account for the new map of television production. Modeling media studies research that considers the intersection of production, textuality, distribution, and reception, Myles McNutt identifies how the expansion of where television is produced has intersected with the kinds of places represented on television, and how shifts in the production, distribution, and consumption of television content have shifted the burden of representing cities and countries both locally and internationally. Through a combination of industry interviews, textual analysis, and in-depth consideration of industry and audience discourse, the book argues that where television takes place matters more today than it ever has, but that the current system of spatial capital remains constrained by traditional industry logics that limit the depth of engagement with place identity even as the expectation of authenticity grows significantly. Representing a cross section of media industry studies, television studies, and cultural geography, this book will appeal to scholars and students within multiple areas of media studies, including production studies and audience studies, in addition to television studies broadly.
Teleworking (Im In Brief Ser.)
by Mike JohnsonFrom the people who work exclusively from home to the 'portable' manager with no fixed site, the need to communicate is paramount. Mike Johnson's candid appraisal of teleworking, or telecommuting as it is also known, looks at the key benefits: for the individual it provides the opportunity to work from home; for the company it provides major savings on costs. The down side is the lack of human contact and the anxiety of employees who work away from the centre of things. The ...in brief books provide a critical 'snapshot' of the major management fashions and fads influencing business strategy. They cut through the consultants' jargon and steer a practical, common sense course through the theory and hype. They provide managers with a balanced view based on evidence rather than missionary zeal, so that they can be better informed.
Teleworking: New International Perspectives From Telecommuting to the Virtual Organisation (Studies In The Management Of Technology And Innovation Ser.)
by J. Jackson Jos M. Van Der WielenTeleworking is an up-to-date, groundbreaking and comprehensive assessment of teleworking. It includes * multidisciplinary contributions drawing on sociology, management science, economics, philosophy and information technology* analysis of post-modern and post-industrial theoretical contexts* a selection of empirical studies from across the world* accounts of different modes of teleworking, from homeworking to centre-based working* examination of the links between teleworking and the virtual organisationWide-ranging, detailed and original, this book is a valuable introduction to teleworking and an important contribution to the debate on the future of the labour market.
Tell Everyone
by Alfred HermidaIdeas and stories that would once only reach a handful of people can now reverberate across the world, amplifying the power of individuals, informing our choices, and changing how we receive and react to the news. Tell Everyone explores and explains a more open, vibrant and diverse media Every day more than 500 million messages are sent on Twitter, 800 million people share four billion stories, links, photographs and videos on Facebook. Every minute, 100 hours of video is uploaded to YouTube. And the flow is ever-increasing. In this new era of media saturation, what do we mean by "the news"? Is "the most trusted name in news" today a veteran anchor on television or an undergraduate tweeting from Tahrir Square in Cairo? The day before yesterday, news and information was scarce, coming from a few newspapers or broadcasters. Now, not only are we able to connect and collaborate to create our own media, but for the first time have access to a global audience. Together we can help to bring down governments or chasten international corporations. We can hasten the spread of gossip, rumour and lies. We can market our products more widely and efficiently than ever--if we take the trouble to discover why people share and to whom. In this groundbreaking work, online news pioneer and social media maven Alfred Hermida examines how our ability to create and share news is shaping the information we receive and depend on to make informed decisions, from choosing politicians to doing business. Drawing on historical examples, real-world experiences and leading research, he equips us with the knowledge and insight to navigate successfully the social streams of information that shape how we view the world.--a more open, vibrant and diverse media.
Tell Me About Yourself
by Katharine HansenIntroduces storytelling as the key to excelling in other job search activities, such as writing resumes and cover letters, networking, creating portfolios, and developing a personal brand. Readers learn how to execute these crucial steps impressively and successfully. Hansen also teaches readers how to use storytelling on the job to capitalize on opportunities to advance throughout their career.
Tell Me No Lies: Investigative Journalism and its Triumphs
by John PilgerTell Me No Lies is a celebration of the very best investigative journalism, and includes writing by some of the greatest practitioners of the craft: Seymour Hersh on the My Lai massacre; Paul Foot on the Lockerbie cover-up; Wilfred Burchett, the first Westerner to enter Hiroshima following the atomic bombing; Israeli journalist Amira Hass, reporting from the Gaza Strip in the 1990s; Gunter Wallraff, the great German undercover reporter; Jessica Mitford on 'The American Way of Death'; Martha Gelhorn on the liberation of the death camp at Dachau. The book - a selection of articles, broadcasts and books extracts that revealed important and disturbing truths - ranges from across many of the critical events, scandals and struggles of the past fifty years. Along the way it bears witness to epic injustices committed against the peoples of Vietnam, Cambodia, East Timor and Palestine. John Pilger sets each piece of reporting in its context and introduces the collection with a passionate essay arguing that the kind of journalism he celebrates here is being subverted by the very forces that ought to be its enemy. Taken as a whole, the book tells an extraordinary 'secret history' of the modern era. It is also a call to arms to journalists everywhere - before it is too late.
Tell Tchaikovsky the News: Rock ’n’ Roll, the Labor Question, and the Musicians’ Union, 1942–1968
by Michael James RobertsFor two decades after rock music emerged in the 1940s, the American Federation of Musicians (AFM), the oldest and largest labor union representing professional musicians in the United States and Canada, refused to recognize rock 'n' roll as legitimate music or its performers as skilled musicians. The AFM never actively organized rock 'n' roll musicians, although recruiting them would have been in the union's economic interest. In Tell Tchaikovsky the News, Michael James Roberts argues that the reasons that the union failed to act in its own interest lay in its culture, in the opinions of its leadership and elite rank-and-file members. Explaining the bias of union members--most of whom were classical or jazz music performers--against rock music and musicians, Roberts addresses issues of race and class, questions of what qualified someone as a skilled or professional musician, and the threat that records, central to rock 'n' roll, posed to AFM members, who had long privileged live performances. Roberts contends that by rejecting rock 'n' rollers for two decades, the once formidable American Federation of Musicians lost their clout within the music industry.
Tell The Truth: Honesty Is Your Most Powerful Marketing Tool
by Jonathan Salem Baskin Sue UnermanTruth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
by Peter GuberToday everyone -- whether they know it or not -- is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories -- those created with a specific mission in mind -- are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience's attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around what's in it for them *Change passive listeners into active participants *Use state-of-the-heart technology online and offline to make sure audience commitment remains strong. To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of voices -- master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, Mission to Mars scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you'll know how to craft, deliver -- and own -- a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Telling Fairy Tales in the Boardroom: How to Make Sure Your Organization Lives Happily Ever After
by Manfred F. R. Kets de VriesWe know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their comeuppance, good triumphs, and everyone lives happily ever after. In this book Manfred Kets de Vries, one of the world's leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership.
Telling Fairy Tales in the Boardroom: How to Make Sure Your Organization Lives Happily Ever After (INSEAD Business Press)
by Manfred F.R. Kets de VriesWe know where we are with a fairy story. There is a cast of predictable characters, the hero or heroine is submitted to terrible trials, cruelty, and injustice but in the end the baddies get their comeuppance, good triumphs, and everyone lives happily ever after. In this book Manfred Kets de Vries, one of the world's leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership. The accompanying commentaries analyze each tale and examine the ways in which it applies to leadership behavior and organizational practices. This diagnostic element is supported by self-assessment tests that reinforce the main lessons of each tale and guide the reader's interpretation of the results. With Kets de Vries's guidance you'll be able to help your clients create best places to work, where everyone is the best they can be, and lives 'happily ever after'.
Telling Stories of Pain and Hope: Museums in South Africa and Ireland (ISSN)
by Ruth Teer-Tomaselli Mary Elizabeth LangeThe histories of South Africa and Ireland have been tumultuous and traumatic. Both countries have experienced political repression, sectarian violence and oppression that still impact the spiritual well-being of people today. Their parallel histories are of colonialism, displacement and division, and a fight for land and sovereignty. Both countries have embarked on a process of healing and reconciliation, yet there is an ongoing struggle for reparation and/or reversal of previous injustices.Recognising that museums of the 21st century have the potential to contribute to catharsis and mutual understanding, this book reflects on selected museums in South Africa and Ireland that commemorate the pain of the past and the hope for the future. The primary focus of the book is the way in which museum guides, curators and managers share their stories and the stories of their ancestors, and the stories of other people’s ancestors who were caught up in the conflict while interweaving the stories of the authors as well.Print edition not for sale in Sub Saharan Africa.
Telling Stories with Data: With Applications in R (Chapman & Hall/CRC Data Science Series)
by Rohan AlexanderThe book equips students with the end-to-end skills needed to do data science. That means gathering, cleaning, preparing, and sharing data, then using statistical models to analyse data, writing about the results of those models, drawing conclusions from them, and finally, using the cloud to put a model into production, all done in a reproducible way. At the moment, there are a lot of books that teach data science, but most of them assume that you already have the data. This book fills that gap by detailing how to go about gathering datasets, cleaning and preparing them, before analysing them. There are also a lot of books that teach statistical modelling, but few of them teach how to communicate the results of the models and how they help us learn about the world. Very few data science textbooks cover ethics, and most of those that do, have a token ethics chapter. Finally, reproducibility is not often emphasised in data science books. This book is based around a straight-forward workflow conducted in an ethical and reproducible way: gather data, prepare data, analyse data, and communicate those findings. This book will achieve the goals by working through extensive case studies in terms of gathering and preparing data, and integrating ethics throughout. It is specifically designed around teaching how to write about the data and models, so aspects such as writing are explicitly covered. And finally, the use of GitHub and the open-source statistical language R are built in throughout the book. Key Features: Extensive code examples. Ethics integrated throughout. Reproducibility integrated throughout. Focus on data gathering, messy data, and cleaning data. Extensive formative assessment throughout.
Telling the Story
by Geoff MeadHow to master the art of narrative leadershipTelling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world. * Explains how narrative leadership shapes and defines what's possible on an organizational level* Written by a renowned consultant on the art of narrative leadership* Challenges leaders to consider how narrative can influence and help create the kind of society they envision
Telling the WE Story--Leading for the Common Good and Practicing the Art of Leadership
by Rosamund Stone Zander Benjamin ZanderMore often than not, history is a record of conflict between Us and Them. We see this pattern expressed across a broad spectrum: from nation to nation, among political parties, between labor and management, and in the most intimate realms of our lives. Is there an alternative framework that would allow the transformation of us AND those whose claims on resources, territory, and the "truth" are irreconcilable with ours? Can we invent a new way of being that will take us from an entrenched posture of hostility to one of enthusiasm and deep regard? As the authors describe in this chapter, if we set aside the story of fear, competition, and struggle that have defined our world, a WE appears. "WE" personifies the togetherness of all people. If we think about the story of WE, and what is best for all of US, things begin to look very different, and a new kind of leadership emerges. This chapter was originally published as Chapter 12 of "The Art of Possibility: Transforming Professional and Personal Life."
Temp: How American Work, American Business, and the American Dream Became Temporary
by Louis HymanThe untold history of the surprising origins of the "gig economy" --how deliberate decisions made by consultants and CEOs in the 50s and 60s upended the stability of the workplace and the lives of millions of working men and women in postwar America.Every working person in the United States asks the same question, how secure is my job? For a generation, roughly from 1945 to 1970, business and government leaders embraced a vision of an American workforce rooted in stability. But over the last fifty years, job security has cratered as the postwar institutions that insulated us from volatility--big unions, big corporations, powerful regulators--have been swept aside by a fervent belief in "the market." Temp tracks the surprising transformation of an ethos which favored long-term investment in work (and workers) to one promoting short-term returns. A series of deliberate decisions preceded the digital revolution and upended the longstanding understanding of what a corporation, or a factory, or a shop, was meant to do.Temp tells the story of the unmaking of American work through the experiences of those on the inside: consultants and executives, temps and office workers, line workers and migrant laborers. It begins in the sixties, with economists, consultants, business and policy leaders who began to shift the corporation from a provider of goods and services to one whose sole purpose was to maximize profit--an ideology that brought with it the risk-taking entrepreneur and the shareholder revolution and changed the very definition of a corporation.With Temp, Hyman explains one of the nation's most immediate crises. Uber are not the cause of insecurity and inequality in our country, and neither is the rest of the gig economy. The answer goes deeper than apps, further back than downsizing, and contests the most essential assumptions we have about how our businesses should work.
Tempered Resilience Study Guide: 8 Sessions on Becoming an Adaptive Leader
by Tod BolsingerLeadership leads to vulnerability that requires the security of relationships to endure. Tempered Resilience: How Leaders Are Formed in the Crucible of Change is about forming resilience so leaders can lead through the resistance that always accompanies change. Tod Bolsinger, an organizational and pastoral leader, writes that experiencing resistance leaves us feeling "exposed, unsure, and often discouraged." Honest and supportive relationships are key to flourishing in these moments of vulnerability. Thus the sessions in this guide are designed to lead to honest conversations for self-discovery as well as offering practices that leaders and their teams can take on together. Following the structure of review, reflect, relate, and practice, this guide for both individuals and groups will help you to forge the kind of tempered and resilient leadership that the times demand.