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Become a Great Data Storyteller: Learn How You Can Drive Change with Data
by Angelica Lo DucaUnlock the power of storytelling with data to create change Become a Great Data Storyteller: Learn How You Can Drive Change with Data is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change. The author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience. In the book, you'll: Learn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactful Tailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagement Position yourself as a pivotal guide in your data stories, using context to turn data into powerful narratives that drive action For anyone looking to elevate their data presentation skills from ordinary to extraordinary, Become a Great Data Storyteller offers the tools and insights you need. Whether you're a professional seeking to influence decision-making or simply passionate about the art of data, this book is your roadmap to becoming an impactful storyteller. Take the first step towards transforming your data into compelling stories that inspire change. Order your copy today and start changing the way you communicate.
Become a Great Engineering Leader
by Dr James StanierAs you step into senior engineering leadership roles, you need to make an impact, and you need to make it fast. This book will uncover the secrets of what it means to be a successful director of engineering, VP of engineering, or CTO. With a hands-on, practical approach, it will help you understand and develop the skills that you need, ranging from how to manage other managers, to how to define and execute strategy, how to manage yourself and your limited time, and how to navigate your own career journey to your desired destination. You can become a great engineering leader, the kind that runs a healthy, ambitious, and efficient organization that builds quality products, and this practical guide will provide you with the skills to get there. With this book you'll uncover the tools, techniques, and secrets to being a successful and effective engineering executive. Starting with the roles and responsibilities of directors, VPs, and CTOs, explore their positions in the org chart and understand how they engage on tactical, operational, and strategic levels to deliver great products at scale. Dive into the tools and techniques that you need to be successful. Understand how to frame and allocate your time, how to play finite and infinite games, how to position and manage senior individual contributors, and how to get the best from your peers, your manager, and your counterparts that you collaborate with in other disciplines. Understand how to communicate at scale and then raise the bar through effective performance management. Get strategic: define, create, and execute your vision for your organization that stands the test of time. Understand the typical monthly, quarterly, and yearly cycles that companies go through and how to use them to your advantage. Tackle planning and budgets and understand how to make both work for you. Navigate wartime and peacetime successfully by adapting your priorities and leadership style. Plan out your career journey by understanding that it's never, ever a straight line to get to where you want to go. It's time for us to lift the lid on effective senior leadership. What You Need: There are no prerequisites for this book. However, it is aimed at engineering managers, so some experience or interest in management is useful.
Become an Approved Driving Instructor: And Set Up Your Own Driving School
by Paul Pearson Colin CraneThis book will not only tell you how to become an Approved Driving Instructor (car) but also how to set up your own driving school. It's written for aspiring or trainee driving instructors, or experienced instructors who would like to move from working with another school to develop their own independent business, by two authors who have both done exactly that. In it you will discover how to; become a driving instructor while keeping training costs to a minimum; prepare your clients to pass their test - and enjoy a high pass rate; choose the best training areas; save GBP000s on your ADI training and future business costs; choose the most suitable training cars; run your business profitably and professionally; avoid time-consuming and frustrating pitfalls.Contents: About the authors; Preface; Introduction; 1. Become an approved driving Instructor; 2. Choosing your trainer; 3. Your training; 4. Choosing your car; 5. The ADI as a businessperson; 6. Working as an ADI; 7. Dealing with a new client; 8. Structuring yours lessons; 9. Planning lessons and training areas; 10. Preparing for the test and the test day; Appendix 1: web addresses and contact details; Appendix 2: ADI training information; Appendix 3: terminology used by examiners on the test; Appendix 4: first aid kits and accident books; Appendix 5: checklist for choosing your training car; Appendix 6: abbreviations; Index.
Become an Approved Driving Instructor: And Set Up Your Own Driving School
by Paul Pearson Colin CraneThis book will not only tell you how to become an Approved Driving Instructor (car) but also how to set up your own driving school. It's written for aspiring or trainee driving instructors, or experienced instructors who would like to move from working with another school to develop their own independent business, by two authors who have both done exactly that. In it you will discover how to; become a driving instructor while keeping training costs to a minimum; prepare your clients to pass their test - and enjoy a high pass rate; choose the best training areas; save GBP000s on your ADI training and future business costs; choose the most suitable training cars; run your business profitably and professionally; avoid time-consuming and frustrating pitfalls.Contents: About the authors; Preface; Introduction; 1. Become an approved driving Instructor; 2. Choosing your trainer; 3. Your training; 4. Choosing your car; 5. The ADI as a businessperson; 6. Working as an ADI; 7. Dealing with a new client; 8. Structuring yours lessons; 9. Planning lessons and training areas; 10. Preparing for the test and the test day; Appendix 1: web addresses and contact details; Appendix 2: ADI training information; Appendix 3: terminology used by examiners on the test; Appendix 4: first aid kits and accident books; Appendix 5: checklist for choosing your training car; Appendix 6: abbreviations; Index.
Become an Effective Software Engineering Manager: How To Be The Leader Your Development Team Needs
by Dr James StanierSoftware startups make global headlines every day. As technology companies succeed and grow, so do their engineering departments. In your career, you'll may suddenly get the opportunity to lead teams: to become a manager. But this is often uncharted territory. How can you decide whether this career move is right for you? And if you do, what do you need to learn to succeed? Where do you start? How do you know that you're doing it right? What does "it" even mean? And isn't management a dirty word? This book will share the secrets you need to know to manage engineers successfully. Going from engineer to manager doesn't have to be intimidating. Engineers can be managers, and fantastic ones at that. Cast aside the rhetoric and focus on practical, hands-on techniques and tools. You'll become an effective and supportive team leader that your staff will look up to. Start with your transition to being a manager and see how that compares to being an engineer. Learn how to better organize information, feel productive, and delegate, but not micromanage. Discover how to manage your own boss, hire and fire, do performance and salary reviews, and build a great team. You'll also learn the psychology: how to ship while keeping staff happy, coach and mentor, deal with deadline pressure, handle sensitive information, and navigate workplace politics. Consider your whole department. How can you work with other teams to ensure best practice? How do you help form guilds and committees and communicate effectively? How can you create career tracks for individual contributors and managers? How can you support flexible and remote working? How can you improve diversity in the industry through your own actions? This book will show you how. Great managers can make the world a better place. Join us.
Become the Fire: Transform Life’s Chaos into Business and Personal Success
by Elisa A. SchmitzTURN OBSTACLES INTO FUEL FOR FULFILLMENT AND SUCCESS What does it mean to become the fire? It means not allowing yourself to be in the fire of life’s challenges, getting burned, but instead using the fire to ignite your motivation and drive, passion and grit. It means not focusing on what you don’t have or can’t do, but instead leveraging what you do have and can do. It means using your differences to your advantage and seeing life’s chaos as fuel to propel your success. Using her own story of entrepreneurial success as well as interviews with ten diverse and successful women, Elisa Schmitz presents ten actionable lessons for putting your personal power to work, with unstoppable results.
Become the Real Deal
by Connie DiekenBecome the real deal and you'll become the leader you're meant to be.If you want to make change in your organization and in your world, and advance your own career, you need to become a person who can effectively influence others to take action. When looking to bring about organizational change of any kind, the main skill required is influence. Nothing will help your cause more than being able to effectively influence others to take action. Become the Real Deal presents a modern and practical approach to leadership that yields unlimited dividends for leaders at all levels. Author Connie Dieken calls these dividends your Return on Influence® (ROI).You'll discover your own Centers of Influence through a series of visual dashboards and learn how to capitalize on these Centers of Influence to become the powerful, purposeful authority you're meant to be.Readers will learn how to override personal influence-killing tendencies, such as narcissism, anxiety, long-windedness, silence, social façades, and invisibility.Connie Diekenis the country's foremost Fortune 500 communication coachan executive coach to the world's top brands, an Emmy award winning former TV news anchor, reporter, and inductee of the Radio/Television Broadcasters Hall of Fame. For anyone seeking to be the "real deal," this book uncovers the strengths and skills you need to gain influence and lead your organization to success.
Becoming A Better Boss
by Julian BirkinshawAn employee's-eye view of what makes a great boss--and how you can become oneWhereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world approach, looking at the topic from the perspective of an employee in a real-world organisation--dysfunctions, warts, and all. Focusing on the choices individual employees make every day in getting work done, this book reinvents the practice of management one employee at a time.Author Julian Birkinshaw stresses the importance of taking management seriously, reveals where management practice often goes wrong, and dives deeply into the worldview of employees. He then explores the common personal biases and frailties of managers and discusses the vital importance of experimentation to overcome the limitations and idiosyncrasies of a particular organisation. Throughout, he supports his assertions with case studies from a wide and varying range of management experiments and situations at real companies.Written by a leading authority on strategy, management, and innovation who is also the author of eleven books, including Reinventing ManagementIntroduces a new approach to management focused on real employees and actual situationsIncludes case studies from real organisationsBetween the stress of deadlines and the demands of today's business environment, it's easy for managers to lose sight of the importance of people management. Becoming a Better Boss not only shows managers how to lead effectively, but why doing so is vitally important to every organisation's success.
Becoming A Person of Influence
by John MaxwellWhatever your vocation or aspiration, you can increase your impact on others by becoming a person of influence. Learn simple, insightful ways to interact more positively with others, and watch your personal and organizational success go off the charts.
Becoming A Rare Find
by George AndersToo much of the time, hunting for a good job is a frustrating, bewildering experience. It doesn't need to be that way. Imagine what would happen if you could change the rules -- capturing the attention of employers who should be hiring you, and persuading them to see you on your terms. Becoming a Rare Find will show you how to approach job hunting in ways that play to your strengths. If you are a natural project manager, then develop a project plan. If you like marketing, build a marketing campaign that centers on reasons why employers should want you. Whatever approach you settle on--and no matter what job you want--you will get a better chance to "show your fire." You will escape the clutter of job-posting stampedes, where the odds of winning even a barista's job can be slimmer than the chances of getting into Harvard. You will start finding jobs through the "hidden market," where they are sometimes never announced, and you will discover the value of small companies with big ambitions. Finally, you will learn how to rearrange your social media profiles so that when great employers look for talent, they will find you.
Becoming A Social Worker For Dummies
by Yodit BetruBe an agent of positive change with a rewarding career in social work Social workers are trained to address major social issues and provide therapeutic services for children, youth, and families. Becoming a Social Worker for Dummies will introduce you to this empowering profession and teach you about the fulfilling career paths that focus on improving community and society. Learn what skills you need to be prepared to work in the field, and discover how you can enter a role that allows you to make a positive difference working with individuals, groups, organizations, systems, and even whole countries. Embark on a career that’s satisfying, engaging, and financially sound Read about the different kinds of social work jobs available and pick the right path for you Learn how social work differs from other helping professions and bust common myths Get started on your journey toward working for equity and justice in your communityThis clear, simple Dummies guide is for anyone who wants to learn more about the social work profession and its many sectors. Discover a career path where you can make a difference almost anywhere.
Becoming A Strategic Leader: Your Role In Your Organization's Enduring Success (J-b Ccl (center For Creative Leadership) Ser.)
by Richard L. Hughes Katherine M. Beatty David DinwoodieToday’s organizations face difficult challenges in order to remain competitive—the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of leadership. In Becoming a Strategic Leader Rich Hughes and Kate Beatty from the Center for Creative Leadership (CCL) offer executives and managers a handbook for implementing a strategic leadership process that reaches leaders at all levels of organizations. Based on CCL’s successful Developing the Strategic Leader Program, this book outlines the framework of strategic leadership and contains practical suggestions on how to develop the individual, team, and organizational skills needed for institutions to become more adaptable, flexible, and resilient. The authors also show how individual managers can exercise effective strategic leadership through their distinctive and systemic approach—thinking, acting, and influencing.
Becoming A Teacher (Ninth Edition)
by Forrest W. ParkayWith a bright and engaging writing style that enlists the voices from experts as well as novices, Becoming a Teacher explores what it means to be a professional teacher in today's climate of accountability, high-stakes testing, and changing legislation. The fully revised 9th edition embraces and articulates the changing field of education, outlining ways to be an agent of change in the profession, pinpointing meaningful uses of technology in education, clarifying realities of diversity in the classroom, and clearly outlining past, present, and future thoughts on curriculum, instruction, management, philosophy, and issues in education. This down-to-earth and straightforward approach provides students with the tools and information necessary to answer the questions, "What does it take to become a high quality teacher?" and "Do I want to teach?" Along the way, the author provides practical perspectives for meeting the challenges of teaching. Organized into four parts, the book addresses both functional and foundational topics to give readers a well-rounded view of the teaching profession.
Becoming A Top Manager
by I. J. Schecter Kevin Kaiser Michael PichMake the move up to senior management with lessons from worldrenown business school expertsBased on themes from INSEAD's popular Transition to GeneralManagement programme, authors Kevin Kaiser, Michael Pich, and I.J.Schecter offer sound advice and practical insights for thoselooking to move to senior general management roles. By followingthe stories of three managers making the transition to generalmanagement, Becoming A Top Manager highlights not only themost crucial aspects of becoming a successful general manager, butalso the necessary mindset changes required--both on apersonal and professional level--that will ultimatelytranslate into ongoing success.Provides practical insights, clarity and confidence for thoselooking to move into senior general management rolesWritten by a well-known and experienced international authorteamOutlines key skills and executive tools needed for thetransition
Becoming A Translator For Dummies
by Regina GalassoUnlock the intriguing world of translation and embark on a fulfilling career path Becoming A Translator For Dummies is your gateway to the exciting world of translation. This comprehensive guide will equip you with the tools and knowledge to succeed in this dynamic field, regardless of the specific field you choose to enter. Dr. Regina Galasso unveils the secrets of becoming a successful translator. You'll explore the different facets of translation, understand the nuances between translation and interpretation, and uncover the myriad exciting career opportunities available in this ever-expanding industry. Learn about the skills you’ll need to master to become a professional translator Explore freelance, part-time, and full-time job options, and market yourself effectively Discover specialized translation opportunities like legal, medical, technical, and literary translation Find top-notch translator programs and certificationsPrepare yourself for a career that knows no boundaries! Language enthusiasts, novice translators, and those already studying to become translation pros will love the valuable insights and practical advice in Becoming A Translator For Dummies.
Becoming Abolitionists: Police, Protests, and the Pursuit of Freedom
by Derecka Purnell"An informed, provocative, astute consideration of salvific alternatives to contemporary policing and imprisonment." — Starred Review, Kirkus "With deep insight and moral clarity, Purnell invites us not only to imagine a world without police, but to muster the courage to fight for the more just world we know is possible. Becoming Abolitionists is essential reading for our times." — Michelle Alexander, bestselling author of The New Jim Crow "At once specific and sweeping, practical and visionary, Becoming Abolitionists is a triumph of political imagination and a tremendous gift to all movements struggling towards liberation. Do not miss its brilliance!" — Naomi Klein, bestselling author of The Shock DoctrineFor more than a century, activists in the United States have tried to reform the police. From community policing initiatives to increasing diversity, none of it has stopped the police from killing about three people a day. Millions of people continue to protest police violence because these "solutions" do not match the problem: the police cannot be reformed. In Becoming Abolitionists, Purnell draws from her experiences as a lawyer, writer, and organizer initially skeptical about police abolition. She saw too much sexual violence and buried too many friends to consider getting rid of police in her hometown of St. Louis, let alone the nation. But the police were a placebo. Calling them felt like something, and something feels like everything when the other option seems like nothing.Purnell details how multi-racial social movements rooted in rebellion, risk-taking, and revolutionary love pushed her and a generation of activists toward abolition. The book travels across geography and time, and offers lessons that activists have learned from Ferguson to South Africa, from Reconstruction to contemporary protests against police shootings. Here, Purnell argues that police can not be reformed and invites readers to envision new systems that work to address the root causes of violence. Becoming Abolitionists shows that abolition is not solely about getting rid of police, but a commitment to create and support different answers to the problem of harm in society, and, most excitingly, an opportunity to reduce and eliminate harm in the first place.
Becoming Agile
by Christopher G. Worley Pascal Pasquier Amandine Savall Veronique Zardet Marc BonnetAn in-depth example of The Agility Factor in action Becoming Agile: How the SEAM Approach to Management Builds Adaptability illustrates the process of becoming an agile organization. Reflecting the principles presented in The Agility Factor, readers are taken on a real-world journey of transformation and change. This short-format case study of the French company Brioche Pasquier highlights how one organization successfully implemented the principles of agility using the socio-economic approach to management, detailing each step of the process and describing how every decision brought the goal closer within reach. Readers get inside the heads of decision makers to gain insight into how tough decisions were made, how new, important, and flexible management tools were implemented, and how the necessary changes ultimately benefitted both the organization and the people who made it work. From overarching policy to day-to-day procedure, the story provides a clear example of how an agile organization is developed, giving readers a foundation upon which to implement similar changes in their own organization. Smart companies understand the importance of agility, but identifying where and how to initiate those first steps often leads to paralysis by analysis. This case study allows readers to learn from an organization that got through the inertia and put the principles of agility into action, with incredible results. Understand how the principles of agility can be implemented using a specific intervention strategy Tailor those principles to suit any organization Calculate and convert the "hidden costs" of traditional organizational design into flexible, value added activities Formulate and execute an actionable agility strategy Big changes require a deep understanding of the problem at hand, and a viable plan for steering the organization in a better direction. By seeing how it's been done before, organizations can take a proven approach and tailor it to their specific needs. For those tasked with formulating the agility strategy, Becoming Agile: How the SEAM Approach to Management Builds Adaptability provides invaluable insight.
Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly
by Evy PoumpourasFormer Secret Service agent and star of Bravo&’s Spy Games Evy Poumpouras shares lessons learned from protecting presidents, as well insights and skills from the oldest and most elite security force in the world to help you prepare for stressful situations, instantly read people, influence how you are perceived, and live a more fearless life.Becoming Bulletproof means transforming yourself into a stronger, more confident, and more powerful person. Evy Poumpouras—former Secret Service agent to three presidents and one of only five women to receive the Medal of Valor—demonstrates how we can overcome our everyday fears, have difficult conversations, know who to trust and who might not have our best interests at heart, influence situations, and prepare for the unexpected. When you have become bulletproof, you are your best, most courageous, and most powerful version of you. Poumpouras shows us that ultimately true strength is found in the mind, not the body. Courage involves facing our fears, but it is also about resilience, grit, and having a built-in BS detector and knowing how to use it. In Becoming Bulletproof, Poumpouras demonstrates how to heighten our natural instincts to employ all these qualities and move from fear to fearlessness.
Becoming China's Bitch: And Nine More Catastrophes We Must Avoid Right Now
by Peter D. KiernanWhen it comes to solving our country's problems, we have become utterly paralyzed: bipartisanship has lulled us into a deadlock, preventing us from taking action. Yet we can no longer ignore the inevitable catastrophes or hand them off to Washington to fix--they must be addressed now, or we will suffer the long-term consequences. In Becoming China's Bitch, Peter Kiernan presents an unflinching manifesto in which he explores five factors that have sustained our national paralysis, then uncovers the ten challenges that pose the greatest threat to the future of America. Presented from a fresh yet informative Centrist perspective, these ten impending catastrophes include our semiconscious dependency on China, our lack of a centrally coordinated intelligence effort, our downward-spiraling health-care system, and the continually expanding problem of illegal immigration.
Becoming Deliberate: Changing the Game of Leadership from the Inside Out
by Cheryl Bonini EllisThe need for effective leadership is greater than ever, and the requirements have changed dramatically. Today’s leaders need to cultivate a level of influence by building connections that develop trust and inspire followers. Deliberate and intentional leadership is needed at every level of every organization. Building leadership ability and credibility is a lifelong process, and the best leaders work at it consistently; they also know that leadership emanates from the inside out, and it all starts with the right thinking and the right mindset.
Becoming Elizabeth Arden: The Woman Behind the Global Beauty Empire
by Stacy A. CorderyA sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beautyElizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup—not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful.Acclaimed biographer Stacy Cordery does full justice to one of America&’s greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women&’s needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day.
Becoming Entitled: Relief, Unemployment, and Reform during the Great Depression
by Abigail TrollingerIn the 1930s, the unemployed were organizing. Jobless workers felt they were “entitled" to a new kind of government protection—the protection from undeserved unemployment and the financial straits that such unemployment created. They wanted dignified forms of relief (including work relief) during the Depression, and unemployment insurance after. Becoming Entitled artfully chronicles the emergence of this worker entitlement and the people who cultivated it. Abigail Trollinger focuses largely on Chicago after the Progressive Era, where the settlement house and labor movements both flourished. She shows how reformers joined workers and relief officials to redeem the unemployed and secure government-funded social insurance for them. Becoming Entitled also offers a critical reappraisal of New Deal social and economic changes, suggesting that the transformations of the 1930s came from reformers in the “middle,” who helped establish a limited form of entitlement for workers. Ultimately, Trollinger highlights the achievements made by reformers working on city- and nation-wide issues. She captures the moment when some people shed the stigma that came with unemployment and demanded that the government do the same.
Becoming Europe
by Samuel Gregg"We're becoming like Europe." This expression captures many Americans' sense that something has changed in American economic life since the Great Recession's onset in 2008: that an economy once characterized by commitments to economic liberty, rule of law, limited government, and personal responsibility has drifted in a distinctly "European" direction.Americans see, across the Atlantic, European economies faltering under enormous debt; overburdened welfare states; governments controlling close to fifty percent of the economy; high taxation; heavily regulated labor markets; aging populations; and large numbers of public-sector workers. They also see a European political class seemingly unable-and, in some cases, unwilling-to implement economic reform, and seemingly more concerned with preserving its own privileges. Looking at their own society, Americans are increasingly asking themselves: "Is this our future?"In Becoming Europe, Samuel Gregg examines economic culture-the values and institutions that inform our economic priorities-to explain how European economic life has drifted in the direction of what Alexis de Tocqueville called "soft despotism," and the ways in which similar trends are manifesting themselves in the United States. America, Gregg argues, is not yet Europe; the good news is that economic decline need not be its future. The path to recovery lies in the distinctiveness of American economic culture. Yet there are ominous signs that some of the cultural foundations of America's historically unparalleled economic success are being corroded in ways that are not easily reversible-and the European experience should serve as the proverbial canary in the coal mine.
Becoming Facebook: The 10 Challenges That Defined the Company that's Disrupting the World
by Mike HoefflingerFacebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends…and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s News Feed ads were the company’s most important business decision ever How Google+ attacked and lost Why—and how—Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
Becoming Girlilla: My Journey to Unleashing Good—in Real Life, Online, and in Others
by Jennie SmytheBecoming Girlilla is an unfiltered, inspiring memoir of Jennie Smythe&’s rise from unlikely beginnings to digital marketing powerhouse, showing readers how resilience, authenticity, and passion can make a real impact both online and off.&“Jennie&’s story is a master class in what it means to have your hard work pay off.&” —Kristin Chenoweth, Recording Artist, Performer, Actress, Author & Philanthropist What would you do with your life if you knew it was half over? It was the question that faced Jennie Smythe during a pivotal point in her early adult life. Becoming Girlilla answers that question and more, as this digital marketing trailblazer candidly shares her path to success, full of sometimes surprising and oftentimes laugh-out-loud moments. Jennie&’s career in music started with a job interview set up by a stripper in Los Angeles. Her experiences at Elektra, Disney&’s Hollywood Records, YAHOO! Music and beyond evolved into a high-powered role as CEO of her own Nashville-based firm, Girlilla Marketing. Along the way, she navigated an industry that often underestimated her, fought through personal and professional hurdles, and rose to the top of her field. Jennie&’s inspiring journey, full of raw grit and humor, unfolds through— Her battles with career uncertainty The loss of her estranged father Her courageous fight against breast cancer The challenges of entrepreneurship, including the lean, early days of Girlilla Marketing and the path from acquisition to regaining control of her company Lessons for young professionals, including how who you know can often be more important than what you know Practical insights for creating a digital presence with purpose and authenticity Discovering new ways to use social media for good Becoming Girlilla isn&’t just about one woman&’s resilience—it&’s a call to embrace change, unleash potential, and make a positive impact in your world.