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The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do
by Ray Paprocki Sherry Beck PaprockiA brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
The Complete Idiot's Guide to Business Law: A Plain English Primer with All the Basic and More
by Cara C. PutmanThe only guide of its kind! Undergraduate college students working toward business degrees, MBA graduate students, and first year law students have one thing in common: they need to take courses in business law. Unlike cumbersome and expensive textbooks, The Complete Idiot's Guide® to Business Law is the first and only series guide that explains the major principles, phrases, and real life implications of business law for students and interested professionals.• Discusses only relevant case laws to the topics• Fully explains key words, phrases, and concept• Contains clear and jargon-free explanations and definitions• Includes narrative examples to illustrate situations and concepts
The Complete Idiot's Guide to Business Plans, 2nd Edition: Start and Sustain Your Business with a Foolproof Plan
by Sue Johnson Gwen MoranIt's just good business. The Complete Idiot's Guide® to Business Plans, Second Edition, helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals. • According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses • More than 75 percent of small firms use some form of credit in their startup or operations
The Complete Idiot's Guide to Buying a Home: An Easy-to-Follow Road Map to Your Dream Home
by Peter RichmondIn real estate, it's a buyer's market—and here is the buyer's bible . . . Buying a home is the single most important financial move in most people's lives. This book covers a variety of topics including inspecting, evaluating, negotiating, financing, contracts, and legal issues. It also breaks down the roles of the key players and what these professionals, agents, brokers, and inspectors are responsible for—and when to go it alone. The thorough advice, covering everything from buying houses at auctions to what neighborhood to live in, will provide reassurance for every soon–to–be homeowner. • A necessary tool for those who plan to buy homes and even current homeowners in order to keep up with an ever changing market • Will be published in time for spring, when most people start looking into buying new homes • Covers a broad range of buying options and homeowner's needs
The Complete Idiot's Guide to Choosing a College Major
by Randall S. HansenHow to figure out what you want out of college-and life. Choosing a college major is the biggest decision of one's college experience, and there are many factors to consider. Here, you will discover which majors will give the best chances of finding employment, which majors are most likely to lead to the highest-paying jobs, what major best suits each personality, and what skills and background you need to realize your goals.
The Complete Idiot's Guide to Closing the Sale: Close More Sales—Without the Pressure or Manipulation
by Keith RosenTraditional and gimmicky closing techniques are dead. Never be scared or reluctant to ask for the sale again and enjoy the confidence and peace of mind in knowing you have a process that works. Tap into Keith Rosen&’s unique, permission-based approach to having a selling conversation with your prospects that fits your style rather than having to &“pitch and close.&” This book gives you the edge over your competition by showing you, step-by-step, how to get to &“yes&” more often by aligning your selling approach with the prospect&’s preferred buying process and communication style without any pressure, manipulation, or confrontation. You&’ll also get exactly what to say in any selling situation, as well as the dialogue that the world&’s greatest salespeople use to defuse objections, ask for the sale, and close the deal. Plus, more than 100 case studies, templates, and scripts you can use with Keith&’s powerful process-driven selling approach. Discover:- The five steps that make your sales presentations objection-proof. - A step-by-step system that prevents cancellations, improves client retention, and boosts referrals. - Proven, permission-based closing strategies that get more prospects to &“yes.&”- The real reasons for price objections and why dropping your price will lose the sale. - Three steps to defuse every objection, especially the ones you create.- Questions you&’re not asking that turn more prospects into clients. - Effective negotiation strategies. - A proven method to boost your confidence and self-esteem—permanently.
The Complete Idiot's Guide to Coaching for Excellence: Tips and Techniques for Motivating Others to Peak Achievement
by Jane CreswellThe last word in one-on-one coaching for productivity in business. The most effective way for companies to achieve goals is by energizing their most important asset: their staff. From the executive suite to the assembly line, each staff person is a member of a team. However, keeping that team motivated is no easy task—until now with this powerful model of coaching outlined by a master coach. In any workplace, large or small, this program motivates—for power, growth, and success. • Expert author and master coach • Covers individual coaching methods for everything from the smallest businesses to the biggest corporations to faith-based organizations and churches • Applies the lifecoach phenomenon to the workplace • Includes a list of coaching resources
The Complete Idiot's Guide to Cold Calling: Expert Advice for Overcoming Fear, Building Confidence, and Finding Your Sales V
by Keith RosenDoes this sound familiar? &“If I could get in front of the prospect, the rest of the selling process becomes easier. It&’s just getting in front of them that&’s the challenge.&” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the &“calling to check in, touch base or follow-up&” approach) or haven&’t been prospecting at all, you&’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don&’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot&’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don&’t have to push your presentation and hope there&’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as &“I'm not interested,&” &“We don't have any money now,&” or &“Call me back later.&” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, &“one size fits all&” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
The Complete Idiot's Guide to Coping With Difficult People
by Arlene UhlEasy ways of dealing with difficult people. Psychotherapist Arlene Matthews Uhl offers the most effective strategies for dealing with difficult people—from strangers and co-workers to friends and family—by characterizing the four major types and revealing specific methods to cope with them in every aspect of life. - Jargon-free, practical advice and strategies—for home and at work. - Unique approach based on behavioral patterns, not simply personality types. - Includes tactics on diffusing tense encounters in any situation. - Features tips for &“cutting the cord&” when personal relationships become too difficult.
The Complete Idiot's Guide to Couponing: Clip and Download Your Way to Big Savings!
by Rachel Singer Gordon• Combines couponing advice with up–to–date online coupon tips and a sensible approach
The Complete Idiot's Guide to Crowdsourcing: Tap the Power of Many to Get Things Done
by Aliza ShermanTap into the global talent pool Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd-do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. • A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. • Step-by-step instructions. • Insightful anecdotes from the world of crowdsourcing.
The Complete Idiot's Guide to Difficult Conversations: Get the Positive Results You Want When the Going Is Tough
by Gretchen HirschHow to tackle sensitive subjectsCovering both professional and personal situations, this guide examines ways to approach and handle conversations that are often put off or avoided altogether. The most comprehensive book of its kind, it provides all the information you need to approach difficult conversations with confidence, avoid blaming, overcome defensiveness, and make better decisions.• The only book on the market covering difficult conversations in both the workplace and one&’s personal life• Can be read cover to cover or used as a quick reference guide• Reviewed and approved by the Program Chair of Organizational Communication at Franklin University and former professor of Applied Linguistics at Harvard University
The Complete Idiot's Guide to Discovering Your Perfect Career
by American Writers&Artists Inst Rene CarewWhat do you really want to do?Finding the perfect career isn&’t easy, but it&’s certainly attainable. This guide offers readers the chance to trade in their unsatisfying jobs for fulfilling careers. This book helps them by providing a process of self-assessment that includes questions on personality, talents, values, interests, and goals; advice on how to make a smooth transition from one career to another; and an action plan to take the steps toward landing the perfect career.• According to The Conference Group, only 48.9% of working Americans are satisfied with their jobs, the lowest level of job satisfaction since pollsters first began surveying the topic in 1995• Career self-discovery books are among the best-performing in the career category
The Complete Idiot's Guide to Economic Indicators: Manage Your Investments with an Eye on the Key Factors Affecting Today’s Market
by R. RogersAn expert helps readers understand what the big economic picture means for their money—and how to respond. Today's investors must play an active role in managing their money. This guide introduces the leading U.S. economic indicators and shows how to use them to make better investment decisions. Indicators covered include: national output; employment; consumer reports; housing and construction; and inflation. • The recession: the days of putting money in an index fund and forgetting about it are over • Most books on economic indicators are too academic, aimed at professionals, and written before the financial crisis • Author with over 25 years of tracking the economy
The Complete Idiot's Guide to Elance: Find or Hire Freelance Work with the Leading Online Resource
by Karen LaceyIn the midst of the worst recession since the Great Depression, a new sector has blossomed: the virtual work world. It's an oasis of sorts, one brimming with unfilled jobs. Elance.com is one of the largest and fastest-growing portals that connects freelancers who need work to businesses that need flexible, cost-effective workers in areas such as software development, creative and marketing, administration, writing and editing, engineering, accounting, legal, and more. The Complete Idiot's Guide® to Elance holds the key to business growth in the global age, for freelancers and employers alike. Through its step-by-step, illustrated advice, readers learn how to: Get started and register with Elance. Develop a contractor profile that stands out and sells their services. Win clients through targeted pitches and top-notch proposals. Find and attract the best contractors with advanced search tools and a well-done client profile. Write clear job postings quickly and easily. Use Elance's tools to manage projects efficiently. Negotiate deals and project agreements that protect both contractor and employer. Manage earnings and expenditures using Elance's account pages. Develop best practices using example and template profiles, proposals, and job postings.
The Complete Idiot's Guide to Facebook Marketing: Power Up Your Social Media Strategy on the World’s Largest Platform
by Damon Brown John Wayne ZimmermanCovers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot's Guide to Financial Aid for College, 2nd Edition
by David RyeMost futures depend on it This comprehensive, fully updated edition shows readers how to get scholarships, find the best financial aid packages for academic or sports skills, improve one's chances of receiving financial aid, take advantage of the new tax laws to build a college savings plan, and much more. Also includes a newly updated yellow-pages directory with names, addresses, and information on where to inquire and how to apply for financial aid. • A must-have purchase for anyone considering budgeting for or financing a college education
The Complete Idiot's Guide to Foreign Currency Trading, 2E
by Lita Epstein Gary Tilkin• a roadmap for success• the strategies to use and pitfalls to avoid
The Complete Idiot's Guide to Getting Government Contracts
by John C. LauderdaleInside strategies and tips for small businesses seeking government business This guide takes the small business owner through the different vehicles of the government procurement process, showing how the government selects a contract winner. It goes step-by-step from registration through the bidding process and beyond. And while the book is weighted to federal contracts, there is plenty of coverage on winning state and local contracts as well. • In 2006, small businesses won $77 billion in federal contracts • Slow economy forcing small businesses to procure more contracts, at all levels of government • Inside strategies and tips: a vast majority of small business owners know nothing about getting government contracts
The Complete Idiot's Guide to Getting Government Jobs
by The Partnership for Public SvcBail yourself out with employment opportunities In these turbulent times when private corporations are in trouble, the employer that seems to be offering the most stable employment opportunities is the public sector. With The Complete Idiot's Guide® to Getting Government Jobs, readers will learn how to navigate the government application process to find stable employment opportunities available from county municipalities as well as state and federal agencies. • Includes advice on drafting resumes suited to the specific requirements of the hiring agency • How to complete the appropriate application most effectively • Methods of marketing an applicant's skills in the government sector • Search tools for government job websites
The Complete Idiot's Guide to Getting Out of Debt: Simple and Effective Solutions to Get Your Finances on Track
by Ken ClarkBorrowing from Peter to pay Paul? The American economy is dragging, with unemployment rates rising and consumer debt hitting $2.5 trillion. Many people are in deep and need help. Here, a Certified Financial Planner explains the mathematics of debt; strategies to deal with credit card, mortgage, student, and other loans; why debt consolidation and taking loans from a 401(k) can lead to problems; truths about bankruptcy; and how to use debt while eliminating it.• Includes essential resources and websites, sample letters and forms, loan forgiveness programs, bankruptcy resources• Author a Certified Financial Planner• Covers every kind of debt, mortgages to credit cards to student loans• National credit card debt is growing exponentially
The Complete Idiot's Guide to Global Economics: Understand the Financial Forces That Drive Our World—and Our Future
by Craig Hovey Gregory RehmkeThink outside the borders. Global economics affects every aspect of our lives. Free trade agreements, tariffs, terrorism, trade deficits, international debt, global warming, OPEC, outsourcing, and sweat shops are just some of the forces driving our world, food supply, jobs, and future. The Complete Idiot's Guide® to Global Economics provides the key to understanding the various facts, figures, policies, and practices that offer insight into this dynamic subject.
The Complete Idiot's Guide to Grant Writing, 3rd Edition
by Waddy ThompsonAn updated and revised edition-offering new information on some of the most popular topics in grant writing. This new edition of The Complete Idiot's Guide(r) to Grant Writing provides essential information on how to start a freelance business, covering such topics as getting that first assignment, pricing, state regulations, organizing and customizing proposals, researching funders, sponsorship, and much more. In the current economic environment, government and private sector grants will continue to be an important way to acquire funds for projects. Includes grant writing samples. This book's templates and other resources will now be easy to find and use on idiotsguides.com.
The Complete Idiot's Guide to Graphic Design: Turn Your Creative Ideas into Professional-Looking Design
by Marcia Layton Turner Marjorie CrumIf you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot&’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot&’s Guide® titles on digital photography, drawing, and manga
The Complete Idiot's Guide to Great Customer Service
by Ron KarrYou're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.