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Befähigung durch Stärkung der Handlungskompetenz: Eine interdisziplinäre Erkundung
by Mine Sato Nobuo Sayanagi Toru YanagiharaDieses Buch konzentriert sich auf das Verständnis von Faktoren und Mechanismen, die an der Entwicklung von Handlungskompetenz beteiligt sind, hauptsächlich in drei verwandten Kontexten: partizipative Entwicklung, Beratungsarbeit und Dienstleistungstransaktionen. Ausgangspunkt der Forschung ist die Erkenntnis, dass "agency" (allgemein verstanden als Wille und Praxis der Selbstbestimmung und des Selbstmanagements) bei den Nutznießern von Dienstleistungen und Projekten eine entscheidende Rolle für die effektive Umsetzung und Nachhaltigkeit spielt. Das Projekt befasst sich mit diesem Thema, wobei der Schwerpunkt auf den inneren Fähigkeiten und Orientierungen der Menschen liegt, und wirft die Frage auf, wie solche Fähigkeiten und Orientierungen in der Praxis von externen Akteuren im Bereich der öffentlichen Politik für sozioökonomische und internationale Entwicklung gefördert und aktiviert werden könnten. Das Projekt ist so angelegt, dass es die traditionellen disziplinären Grenzen überschreitet und anthropologische, psychologische und wirtschaftliche Ansätze und Perspektiven miteinander verbindet.
Bega Cheese: Bidding to Bring Vegemite Back Home
by Benjamin C. Esty Lauren G. PickleIn January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian spread. The team must decide whether to bid for the division and, if so, how much to offer and how to finance the all-cash bid. Making these decisions was difficult because this would be Bega’s largest acquisition ever and it would extend the firm outside of its core dairy business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to more of a B2C business model (a producer of branded consumer foods) made sense strategically.
Bega Cheese: Bidding to Bring Vegemite Back Home
by Benjamin C. Esty Lauren G. PickleIn January 2017, the leadership team of Bega Cheese-the Australian dairy company-was considering a bid for Mondel z International's Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian spread. The team must decide whether to bid for the division and, if so, how much to offer and how to finance the all-cash bid. Making these decisions was difficult because this would be Bega's largest acquisition ever and it would extend the firm outside of its core dairy business. In addition to the valuation and financing issues, the leadership team must decide whether shifting from the firm's current B2B business model (manufacturing and processing dairy products) to more of a B2C business model (a producer of branded consumer foods) made sense strategically.
Beggar Thy Neighbor
by Charles R. GeisstThe practice of charging interest on loans has been controversial since it was first mentioned in early recorded history. Lending is a powerful economic tool, vital to the development of society but it can also lead to disaster if left unregulated. Prohibitions against excessive interest, or usury, have been found in almost all societies since antiquity. Whether loans were made in kind or in cash, creditors often were accused of beggar-thy-neighbor exploitation when their lending terms put borrowers at risk of ruin. While the concept of usury reflects transcendent notions of fairness, its definition has varied over time and place: Roman law distinguished between simple and compound interest, the medieval church banned interest altogether, and even Adam Smith favored a ceiling on interest. But in spite of these limits, the advantages and temptations of lending prompted financial innovations from margin investing and adjustable-rate mortgages to credit cards and microlending.In Beggar Thy Neighbor, financial historian Charles R. Geisst tracks the changing perceptions of usury and debt from the time of Cicero to the most recent financial crises. This comprehensive economic history looks at humanity's attempts to curb the abuse of debt while reaping the benefits of credit. Beggar Thy Neighbor examines the major debt revolutions of the past, demonstrating that extensive leverage and debt were behind most financial market crashes from the Renaissance to the present day. Geisst argues that usury prohibitions, as part of the natural law tradition in Western and Islamic societies, continue to play a key role in banking regulation despite modern advances in finance. From the Roman Empire to the recent Dodd-Frank financial reforms, usury ceilings still occupy a central place in notions of free markets and economic justice.
Begin Boldly: How Women Can Reimagine Risk, Embrace Uncertainty, and Launch a Brilliant Career
by Christie Hunter ArscottLearn how to take the right risks for lasting success. Begin Boldly provides a framework for making the kind of bold moves that will get your career off to its best start! Have you ever shied away from taking a risk? Maybe you didn't apply for a job because you didn't meet 100 percent of the requirements or passed up the opportunity to take on a challenging role because you didn't feel ready. If you can relate, you are not alone. Despite recognizing the benefits of making bold moves, most women-especially those early in their careers-struggle to harness the power of risk-taking. Begin Boldly changes that. Christie Hunter Arscott equips readers to intelligently take risks using an actionable model built around three mindsets: a curious mindset, a courageous mindset, and an agile mindset. With a step-by-step method for taking risks, assessing rewards, and refining approaches, she gives women a flexible and repeatable framework to help them develop this critical career skill. Begin Boldly inspires women to take chances on themselves and turns risk-taking into an enlightening and empowering antidote for self-doubt. As Christie reminds us, the biggest risk for women is not taking any risks at all. A discussion guide is available in this book.
Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
by Petra VelzeboerToo many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you. Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
Beginner's Guide To Day Trading Online 2Nd Edition
by Toni TurnerA Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Beginners: The Joy and Transformative Power of Lifelong Learning
by Tom Vanderbilt"Beginners is ultimately about more than learning. It's about the possibilities that reside in all of us."--Daniel H. Pink, New York Times best-selling author of When, Drive, and To Sell is HumanThe best-selling author of Traffic and You May Also Like gives us an inspirational journey into the transformative joys that come with starting something new, no matter your ageWhy do so many of us stop learning new skills as adults? Are we afraid to fail? Have we forgotten the sheer pleasure of being a beginner? Or is it simply a fact that you can't teach an old dog new tricks?Inspired by his young daughter's insatiable need to know how to do almost everything, and stymied by his own rut of mid-career competence, Tom Vanderbilt begins a year of learning purely for the sake of learning. He tackles five main skills (and picks up a few more along the way), choosing them for their difficulty to master and their distinct lack of career marketability--chess, singing, surfing, drawing, and juggling. What he doesn't expect is finding himself having rapturous experiences singing Spice Girls songs in an amateur choir, losing games of chess to eight-year-olds, and dodging scorpions at a surf camp in Costa Rica. Along the way, he interviews dozens of experts to explore the fascinating psychology and science behind the benefits of becoming an adult beginner. Weaving comprehensive research and surprising insight gained from his year of learning dangerously, Vanderbilt shows how anyone can begin again--and, more important, why they should take those first awkward steps. Ultimately, he shares how a refreshed sense of curiosity opened him up to a profound happiness and a deeper connection to the people around him--and how small acts of reinvention, at any age, can make life seem magical.
Beginning Apache Spark Using Azure Databricks: Unleashing Large Cluster Analytics in the Cloud
by Robert IlijasonAnalyze vast amounts of data in record time using Apache Spark with Databricks in the Cloud. Learn the fundamentals, and more, of running analytics on large clusters in Azure and AWS, using Apache Spark with Databricks on top. Discover how to squeeze the most value out of your data at a mere fraction of what classical analytics solutions cost, while at the same time getting the results you need, incrementally faster. This book explains how the confluence of these pivotal technologies gives you enormous power, and cheaply, when it comes to huge datasets. You will begin by learning how cloud infrastructure makes it possible to scale your code to large amounts of processing units, without having to pay for the machinery in advance. From there you will learn how Apache Spark, an open source framework, can enable all those CPUs for data analytics use. Finally, you will see how services such as Databricks provide the power of Apache Spark, without you having to know anything about configuring hardware or software. By removing the need for expensive experts and hardware, your resources can instead be allocated to actually finding business value in the data. This book guides you through some advanced topics such as analytics in the cloud, data lakes, data ingestion, architecture, machine learning, and tools, including Apache Spark, Apache Hadoop, Apache Hive, Python, and SQL. Valuable exercises help reinforce what you have learned. What You Will Learn Discover the value of big data analytics that leverage the power of the cloudGet started with Databricks using SQL and Python in either Microsoft Azure or AWSUnderstand the underlying technology, and how the cloud and Apache Spark fit into the bigger picture See how these tools are used in the real world Run basic analytics, including machine learning, on billions of rows at a fraction of a cost or free Who This Book Is ForData engineers, data scientists, and cloud architects who want or need to run advanced analytics in the cloud. It is assumed that the reader has data experience, but perhaps minimal exposure to Apache Spark and Azure Databricks. The book is also recommended for people who want to get started in the analytics field, as it provides a strong foundation.
Beginning Business Law (Beginning the Law)
by Chris MonaghanWhether you’re new to higher education, coming to legal study for the first time or just wondering what Business Law is all about, Beginning Business Law is the ideal introduction to help you hit the ground running. Starting with the basics and an overview of each topic, it will help you come to terms with the structure, themes and issues of the subject so that you can begin your Business Law module with confidence. Adopting a clear and simple approach with legal vocabulary explained in a detailed glossary, Chris Monaghan breaks the subject of Business Law down using practical everyday examples to make it understandable for anyone, whatever their background. Diagrams and flowcharts simplify complex issues, important cases are identified and explained and on-the- spot questions help you recognise potential issues or debates within the law so that you can contribute in classes with confidence. Beginning Business Law is an ideal first introduction to the subject for LLB, GDL or ILEX and especially international students, those enrolled on distance learning courses or on other degree programmes.
Beginning DAX with Power BI: The SQL Pro’s Guide to Better Business Intelligence
by Philip SeamarkAttention all SQL Pros, DAX is not just for writing Excel-based formulas! Get hands-on learning and expert advice on how to use the vast capabilities of the DAX language to solve common data modeling challenges. Beginning DAX with Power BI teaches key concepts such as mapping techniques from SQL to DAX, filtering, grouping, joining, pivoting, and using temporary tables, all aimed at the SQL professional. Join author Philip Seamark as he guides you on a journey through typical business data transformation scenarios and challenges, and teaches you, step-by-step, how to resolve challenges using DAX. Tips, tricks, and shortcuts are included and explained, along with examples of the SQL equivalent, in order to accelerate learning. Examples in the book range from beginner to advanced, with plenty of detailed explanation when walking through each scenario. What You’ll Learn Turbocharge your Power BI model by adding advanced DAX programming techniquesKnow when to use calculated measures versus calculated columnsGenerate new tables on the fly from existing dataOptimize, monitor, and tune Power BI to improve performance of your modelsDiscover new ideas, tricks, and time-saving techniques for better models Who This Book Is For Business intelligence developers, business analysts, or any SQL user who wants to use Power BI as a reporting tool. A solid understanding of SQL is recommended, as examples throughout the book include the DAX equivalents to SQL problem/solution scenarios.
Beginning Elastic Stack
by Vishal SharmaLearn how to install, configure and implement the Elastic Stack (Elasticsearch, Logstash and Kibana) – the invaluable tool for anyone deploying a centralized log management solution for servers and apps. You will see how to use and configure Elastic Stack independently and alongside Puppet. Each chapter includes real-world examples and practical troubleshooting tips, enabling you to get up and running with Elastic Stack in record time. Fully customizable and easy to use, Elastic Stack enables you to be on top of your servers all the time, and resolve problems for your clients as fast as possible. Supported by Puppet and available with various plugins. Get started with Beginning Elastic Stack today and see why many consider Elastic Stack the best option for server log management.What You Will Learn:Install and configure LogstashUse Logstash with Elasticsearch and KibanaUse Logstash with Puppet and ForemanCentralize data processingWho This Book Is For:Anyone working on multiple servers who needs to search their logs using a web interface. It is ideal for server administrators who have just started their job and need to look after multiple servers efficiently.
Beginning Investing: Explore the Risks and Rewards for Various Investment Options (Idiot's Guides)
by Danielle L. SchultzIdiot's Guides: Beginning Investing helps the new investor understand all of the most common investment options, how to choose the right ones for your needs and goals, and how to increase your chances for success.This book covers: • Self-assessment tools that help readers understand their own personal risk tolerance and choose the investment strategies that fit their needs. • Basics on the each investment type, including stocks, bonds, mutual funds, real estate, and more, with primers on each investment type, the basics on how to invest with each option, and how to improve chances for success. • The dos and don'ts of real estate investing, including what to pursue, and what to avoid when it comes to real estate. . • Simple strategies for investing in the bond market. • Tips and tricks for investing in stocks, including which types of stocks to avoid and which types to buy. • How to protect assets and invest using time-tested and sensible techniques. • Setting goals and investing for college, retirement, luxury purchases, and other common financial goals. • Managing investments and personal portfolios for both short term and long term gains.
Beginning Microsoft Power BI: A Practical Guide to Self-Service Data Analytics
by Dan ClarkAnalyze company data quickly and easily using Microsoft’s powerful data tools. Learn to build scalable and robust data models, clean and combine different data sources effectively, and create compelling and professional visuals. Beginning Power BI is a hands-on, activity-based guide that takes you through the process of analyzing your data using the tools that that encompass the core of Microsoft’s self-service BI offering. Starting with Power Query, you will learn how to get data from a variety of sources, and see just how easy it is to clean and shape the data prior to importing it into a data model. Using Power BI tabular and the Data Analysis Expressions (DAX), you will learn to create robust scalable data models which will serve as the foundation of your data analysis. From there you will enter the world of compelling interactive visualizations to analyze and gain insight into your data. You will wrap up your Power BI journey by learning how to package and share your reports and dashboards with your colleagues. Author Dan Clark takes you through each topic using step-by-step activities and plenty of screen shots to help familiarize you with the tools. This third edition covers the new and evolving features in the Power BI platform and new chapters on data flows and composite models. This book is your hands-on guide to quick, reliable, and valuable data insight. What You Will Learn Simplify data discovery, association, and cleansingBuild solid analytical data models Create robust interactive data presentations Combine analytical and geographic data in map-based visualizations Publish and share dashboards and reports Who This Book Is For Business analysts, database administrators, developers, and other professionals looking to better understand and communicate with data
Beginning Power BI: A Practical Guide to Self-Service Data Analytics with Excel 2016 and Power BI Desktop
by Dan ClarkAnalyze your company's data quickly and easily using Microsoft's latest tools. You will learn to build scalable and robust data models to work from, clean and combine different data sources effectively, and create compelling visualizations and share them with your colleagues. Author Dan Clark takes you through each topic using step-by-step activities and plenty of screen shots to help familiarize you with the tools. This second edition includes new material on advanced uses of Power Query, along with the latest user guidance on the evolving Power BI platform. Beginning Power BI is your hands-on guide to quick, reliable, and valuable data insight. What You'll Learn Simplify data discovery, association, and cleansing Build solid analytical data models Create robust interactive data presentations Combine analytical and geographic data in map-based visualizations Publish and share dashboards and reports Who This Book Is For Business analysts, database administrators, developers, and other professionals looking to better understand and communicate with data
Beginning SAP Fiori
by Bince MathewTake a deep dive into SAP Fiori and discover Fiori architecture, Fiori landscape installation, Fiori standard applications, Fiori Launchpad configuration, tools for developing Fiori applications and extending standard Fiori applications. You will learn: Fiori architecture and its applications Setting up a Fiori landscape and Fiori Launchpad Configuring, customizing and enhancing standard Fiori applications Developing Fiori native applications for mobile Internet of Things-based custom Fiori applications with the HANA cloud platform Bince Mathew, a SAP mobility expert working for an MNC in Germany, shows you how SAP Fiori, based on HTML5 technology, addresses the most widely and frequently used SAP transactions like purchase order approvals, sales order creation, information lookup, and self-service tasks. This set of HTML5 apps provides a very simple and accessible experience across desktops, tablets, and smartphones. What you'll learn Prerequisites and steps for setting up a Fiori landscape and Launchpad Fiori standard application configuration Extending and customizing standard Fiori applications Developing custom Fiori applications from scratch Building custom Fiori applications for Internet Of Things using HANA cloud Fiori apps with Cordova and Kapsel plugins Who this book is for Application developers Mobile application developers UX designers IT professionals Solution consultants Table of Contents Chapter 1: Introduction to SAP Fiori Chapter 2: Prerequisites and steps for setting up a Fiori landscape Chapter 3: Fiori Applications Chapter 4: Customizing and Extending Standard Fiori Applications Chapter 5: Fiori OData customization and Netweaver Gateway Overview Chapter 6: Fiori Custom Application development Tools Chapter 7: Introduction to HANA Smart Business Apps on FIORI Chapter 8: Debugging And Trouble Shooting Fiori Applications Chapter 9: Developing Fiori applications using Cordova and Kapsel plugins
Beginning Serverless Computing: Developing with Amazon Web Services, Microsoft Azure, and Google Cloud
by Maddie StiglerLearn the basics of serverless computing and how to develop event-driven architectures with the three major cloud platforms: Amazon Web Services, Microsoft Azure, and Google Cloud. This hands-on guide dives into the foundations of serverless computing, its use cases, and how to apply it using developer tools such as Node. js, Visual Studio Code, Postman, and Serverless Framework. You will apply the fundamentals of serverless technology from the ground up, and come away with a greater understanding of its power and how to make it work for you. This book teaches you how to quickly and securely develop applications without the hassle of configuring and maintaining infrastructure. You will learn how to harness serverless technology to rapidly reduce production time and minimize your costs, while still having the freedom to customize your code, without hindering functionality. Upon completion, you will have the knowledge and resources to build your own serverless application hosted in AWS, Azure, or Google Cloud and will have experienced the benefits of event-driven technology for yourself. What You'll Learn Gain a deeper understanding of serverless computing and when to use it Use development tools such as Node. js, Postman, and VS code to quickly set up your serverless development environment and produce applications Apply triggers to your serverless functions that best suit the architecture for the problem the functions are solving Begin building applications across cloud providers that utilize the power of serverless technology Understand best development practices with serverless computing to maintain scalable and practical solutions Code with an agnostic approach to cloud providers to minimize provider dependency Who This Book Is For Any developer looking to expand current knowledge of serverless computing, its applications, and how to architect serverless solutions, or someone just beginning in these areas
Begleitende Partner bei Auslandsentsendungen: Empirische Untersuchungen zum Anpassungsgeschehen und zur Einflussnahme auf den Entsendungserfolg (Internationale Wirtschaftspartner)
by Simone von BoddienSimone von Boddien analysiert begleitende Partner als Erfolgsfaktor bei Auslandsentsendungen, die als unterstützende Ressource für die Entsandten fungieren, aber auch selbst zum Stressor werden können. Dabei berücksichtigt die Autorin insbesondere Spillover- und Crossover-Prozesse, die für das Anpassungsgeschehen im Gastland von Relevanz sind. Mittels eines Mixed Methods-Ansatzes arbeitet sie auf qualitativer Ebene Probleme und Coping-Formen von begleitenden Partnern heraus und ermittelt quantitativ mit einem Strukturgleichungsmodell, wie begleitende Partner den Entsendungserfolg von Auslandsentsandten beeinflussen. Die Autorin leitet daraus neue Handlungsempfehlungen für die Verbesserung des Entsendeprozesses ab und gibt Hinweise für die Global Mobility Praxis in Bezug auf begleitende Partner.
Begleitung von Flüchtlingen mit traumatischen Erfahrungen
by Ulrike Imm-Bazlen Anne-Kathrin SchmiegDieses Buch bietet Ihnen das nötige Grundlagenwissen zur Begleitung von traumatisierten Menschen und das Wissen um Methoden, die auch bei geringen Deutschkenntnissen angewendet werden können. Unter anderem werden darin folgende Fragen beantwortet: Was ist ein Trauma? Wie entsteht es? Wie kann es erkannt werden? Welche Schicksale verbergen sich hinter der Bezeichnung "Flüchtling" bzw. "Flüchtling mit traumatischen Erfahrungen"? Im Mittelpunkt dieses Buches stehen Menschen: der (traumatisierte) Flüchtling und Sie als sein Begleiter. Dabei beeinflussen Sie sich gegenseitig. Entsprechend wichtig ist die Frage, wen der Flüchtling sieht. Was bringen Sie bewusst oder unbewusst in die Begleitung ein? Und so kann es in mehrfacher Hinsicht ein absolut spannendes Buch für Sie werden, das weit über die Vermittlung von Grundlagenwissen hinaus geht. Es lädt Sie auch zu einer Entdeckungsreise zu sich selbst ein. Aber schauen Sie selbst. . .
Begründung der erfinderischen Tätigkeit: Die Verfahren vor dem DPMA, dem EPA und dem BPatG
by Thomas Heinz MeitingerEin Patent kann für ein Unternehmen ein sehr wichtiges Asset sein. Der Weg dorthin ist jedoch steinig. Nur Erfindungen, die bislang noch nirgends zu finden sind und die außerdem eine erfinderische Leistung aufweisen, werden zum Patent erteilt. Die wichtigen Kriterien zur Patenterteilung sind daher Neuheit und erfinderische Tätigkeit. Die Begründung der erfinderischen Tätigkeit entscheidet regelmäßig in den Erteilungsverfahren vor den Patentämtern, dem Deutschen Patent- und Markenamt (DPMA) und dem Europäischen Patentamt (EPA), und bei streitigen Verfahren vor dem Bundespatentgericht (BPatG) über den Ausgang des Verfahrens. Dem Patentierungskriterium der erfinderischen Tätigkeit gebührt daher die größte Beachtung. Dieses Fachbuch gibt dem Leser das rechtliche Know-How, um in den jeweiligen Verfahren vor dem DPMA, dem EPA und dem BPatG erfolgreich die erfinderische Tätigkeit seiner Erfindung zu begründen bzw. in streitigen Verfahren einen erfolgreichen Angriff gegen ein Patent eines Dritten zu führen.
Behave with Urgency Every Day: Winning the Hearts and Minds of Change Agents
by John P. KotterAlmost everyone is too busy today. But when you're going from one meeting to the next, all on different topics, all run inefficiently, attitudes and feelings about urgency drain out through sheer exhaustion. A steadily growing wave of people behaving with real urgency each and every day can help organizations conquer cynicism and negativity.
Behavior Change: A View from the Inside Out
by Hank FiegerHow our beliefs affect our behaviors—and what we can do to replace bad habits with productive new patterns. Most of us wish to modify, improve, and change our behavior in some way—perhaps making healthier decisions, building better relationships, or handling stress more effectively. Embracing the belief that effective behavior resides within each individual, Behavior Change does not tell readers what they need to do differently—but rather illuminates the process of changing behavior based on four fundamental principles: * Awareness and acceptance are the first steps to creating lasting change * Understanding what holds habitual behavior in place is key to doing things differently * Improvement means making a new choice and replacing old behavior patterns with more effective and productive ones * Reinforcement emphasizes that practice with feedback brings improvement For business leaders, teachers, therapists, coaches, or anyone who wants to make positive changes to their own behavior, this guide can start you on your way.
Behavior Engineering and Applications (International Series on Computer Entertainment and Media Technology)
by Chi-Hung Chi Raymond Wong Patrick C. HungMany industrial applications built today are increasingly using emerging behavior engineering technologies: this book looks at various research and practical issues for researchers and students working in computer science and engineering, and for industry technology providers interested in behavior engineering and applications. Behavior Engineering and Applications encompasses intelligent and efficient computational solutions, including models, architectures, algorithms and specific applications, focused on processing, discovering, understanding and analyzing the behavior captured by the above data. Focusing on applying any engineering paradigm to systemically process, discover, understand and analyze these data, this book also addresses problems in a variety of areas and applications that related to behavior engineering.This book includes chapters derived from selected papers from The 2016 International Conference on Behavior Engineering (ICBE), as well as separate contributions the editors selected cutting-edge research related to behavior engineering.
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
by Alexander ManuBehavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought. He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use. Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start.
Behavior in Foreign Languages: Experimental Evidence on Creativity, Cooperation, and Culture-Related Effects (Innovation und Entrepreneurship)
by Stefan NothelferWorking and interacting in foreign languages is widespread. While the relationship between language and behavior has been discussed for many years, empirical evidence for behavioral effects of foreign language use is surprisingly scarce. Stefan Nothelfer has conducted a series of laboratory studies to investigate and disentangle effects of language and culture on creativity and cooperation, important behavioral foundations of innovation. He draws insights from a large cross-country dataset with pairings between three languages, using a custom-built mobile laboratory. The author’s findings challenge theories of linguistic relativity, foreign language effects, and cultural accommodation, and enrich the empirical basis for fundamental research on language and behavior.