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The Science of Marketing
by Dan ZarrellaScientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
The Science of Money: How to Increase Your Income and Become Wealthy
by Brian Tracy Dan StrutzelThe subject of "money' remains one of the most fascinating, thought provoking, emotional, polarizing, and well researched subjects in the world. Scores of books, articles, blog posts, and speeches have been written on what money is, how to earn it, how to spend it, who has it and who does not and a myriad of other topics related to the effects that it produces. Yet, despite the content focus and interest on the topic, there is one word that describes the average person's views around money: confusion. It seems that there is so much disinformation (what we might call "financial white noise") that most people either rely on chance for their fortunes they ignore the subject altogether. This is not only unnecessary, it is a tragedy because of the untapped human potential that is never uncovered when people leave their lives to chance or give up on their dreams. It's also totally unnecessary, because the topic of money - how to create it, how to invest it, and how to spend it wisely - is known. Truly there is a "science" of money, just as there is a science of nutrition, chemistry, and engineering.This "science of money" has been tested and proven again and again. And while new "theories" can arise all the time - just as we have new theories for cures for cancer or baldness, for example - the discipline of science, and it's rules for testing and verifying results - will, in short order, move these ideas from the realm of "theory" to one of two categories: The Laws of Money that have been proven and can be relied upon - as much as you can rely upon the sun rising in the East and setting in the West - the The Myths of Money - those ideas (some of which may still be around just as "rumor" or "innuendo" can exist without any basis) which claim to be true, but which have been tested and disproven, or which at best have never been decidedly proven.Ultimately, this program has one central goal: To end all of the confusion once and for all, and to present in one comprehensive program, the essential truths about money. If you simply study the ideas in this program and apply them to your life and your business, you will become financially successful - as sure as the sun will rise tomorrow.
The Science of Motivation: Strategies & Techniques for Turning Dreams into Destiny
by Brian Tracy Dan StrutzelLegendary college football coach, Lou Holtz once said: "When all is said and done, more is said than done." These few, yet profound words explain one of the biggest predicaments that individuals face today. We want to be successful, happy and influential. Yet, very few of us, follow up what we say with specific actions that move us directly toward those goals. The idea of being successful is an attractive dream that fills us with positive emotions. Whereas the actions required to be successful are often difficult. The desire to be genuinely happy is a goal toward which nearly every individual aspires. But, the actions required to achieve deep and sustained happiness require us to often delay temporary gratification and "quick fixes" to problems. Saying that we want to achieve influence, either as a leader of others in the workplace, an influential member of the community, or as an admired parent and spouse, is far easier than the gut wrenching decisions, enormous amounts of personal time, and direct truth-telling that are required. In this cutting-edge program from personal development expert and motivation master, Brian Tracy, you'll learn that there truly is a Science of Motivation. If you apply Brian's teachings and implement them in your life, your dreams will become your destiny as you produce the outcomes that you desire.
The Science of Oriental Society: Karl August Wittfogel and the East Asian Intellectuals (Asia, Europe, and Global Connections)
by Yufei ZhouThis book provides a compelling exploration into the distinctive approaches East Asian scholars employ to articulate the peculiarities of Asia’s modernity. These narratives are deftly shaped through their interactions with German-American social scientist Karl August Wittfogel, offering rich insights into the intellectual exchanges that have influenced regional understandings of society.The Science of Oriental Society: Karl August Wittfogel and the East Asian Intellectuals explores how Wittfogel’s controversial concept of “Oriental society” has influenced the assessments and interpretations of Asia’s economy and society by generations of East Asian social scientists throughout the twentieth century. The book examines the social thought of a broad spectrum of individuals engaged in the debate over Oriental society, including professional economists and sociologists in Japan and China, non-university radical activists of various convictions, and multinational research personnel who served under Japan’s colonial rule in Asia. It also details Wittfogel’s personal and intellectual interactions with his contemporary scholars from East Asia and discusses how these local intellectuals appropriated and recontextualized his theoretical framework to suit their differing political agendas.This book will be of great value to students and researchers interested in the history of social sciences, the history of sinology, heterodox economic thought, Europe-Asian knowledge transfer, and broadly defined Area Studies.
The Science of People and Office Design: Planning for Thinking, Discussing and Achieving
by Sally Augustin Nigel OselandThe Science of People and Office Design: Planning for Thinking, Discussing and Achieving has been written for practitioners who would like to apply evidence-based and human-centric design principles to office and workplace design. Practitioner-researcher disconnects often arise due to a lack of meaningful connection between their professional worlds. This book seeks to rectify this disconnect and make it clear that research can significantly affect the likelihood that design projects achieve the objectives outlined in their briefs, and that practitioners need to have a real influence on research conducted.The book consists of 16 chapters,each grouped into three major sections, with an overview chapter and a conclusion drawn together by the editors. Each chapter addresses a real-world workplace design-related issue. The first part of each chapter presents the editors' overview of the problem in practice and the objectives that must be achieved via design solutions. The second portion of each chapter presents peer-reviewed research related to the chapter’s topic, written by a researcher focused on practical issues. The final part of each chapter is written by a workplace design practitioner and details their efforts to resolve the section’s real-world workplace design-related concern by applying relevant peer-reviewed research.The book is aimed at professionals working in business, interior design, architecture, surveying, facilities management, building services engineering, human resources and psychology who are key stakeholders in the design and delivery of modern office spaces. Postgraduates studying design, architecture, engineering, facilities management, environmental psychology and wellbeing will also find the book useful.
The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom
by Chris LippUnlock the door to personal power, happiness, achievement, and strength in any situation In The Science of Personal Power, renowned professor and persuasion expert Chris Lipp reveals how to bridge the science of inner well-being with the science of outer achievement by developing personal power—a concept that, when put into practice, is a panacea for both happiness and success. Unlike formal power, which focuses on authority and control, personal power is about how we feel about our own capability to create impact. When we feel big, we show up big, and when we show up big, we can change the world. This book offers a transformative approach to completely revamp every aspect of your life, starting with your present mindset and extending to long-term career advancement, financial success, and beyond. Enhanced Self-Confidence: Learn how to feel more capable and impactful in your daily life. Practical Tools for Success: Gain actionable strategies and tips to improve your personal and professional life. Increased Influence: Discover how to effectively influence others and drive positive change. The Science of Personal Power combines research, data, and storytelling to help you understand foundational concepts related to psychology and business. It highlights counter-intuitive discoveries and reconciles conflicting findings to provide practical tips, strategies, and approaches to enhance personal power and influence others. This book is designed for anyone looking to rise above personal obstacles and societal barriers to become the most powerful version of themselves. Ready to transform your life from the inside out? Tap into your personal power and start your journey towards happiness and success with The Science of Personal Power today.
The Science of Risk Analysis: Foundation and Practice
by Terje AvenThis book provides a comprehensive demonstration of risk analysis as a distinct science covering risk understanding, assessment, perception, communication, management, governance and policy. It presents and discusses the key pillars of this science, and provides guidance on how to conduct high-quality risk analysis. The Science of Risk Analysis seeks to strengthen risk analysis as a field and science by summarizing and extending current work on the topic. It presents the foundation for a distinct risk field and science based on recent research, and explains the difference between applied risk analysis (to provide risk knowledge and tackle risk problems in relation to for example medicine, engineering, business or climate change) and generic risk analysis (on concepts, theories, frameworks, approaches, principles, methods and models to understand, assess, characterise, communicate, manage and govern risk). The book clarifies and describes key risk science concepts, and builds on recent foundational work conducted by the Society for Risk Analysis in order to provide new perspectives on science and risk analysis. The topics covered are accompanied by cases and examples relating to current issues throughout. This book is essential reading for risk analysis professionals, scientists, students and practitioners, and will also be of interest to scientists and practitioners from other fields who apply risk analysis in their work.
The Science of Science Fiction: The Influence of Film and Fiction on the Science and Culture of Our Times
by Mark BrakeWe are the first generation to live in a science fiction world.Media headlines declare this the age of automation. The TV talks about the coming revolution of the robot, tweets tell tales of jets that will ferry travelers to the edge of space, and social media reports that the first human to live for a thousand years has already been born. The science we do, the movies we watch, and the culture we consume is the stuff of fiction that became fact, the future imagined in our past—the future we now inhabit.The Science of Science Fiction is the story of how science fiction shaped our world. No longer a subculture, science fiction has moved into the mainstream with the advent of the information age it helped realize. Explore how science fiction has driven science, with topics that include:Guardians of the Galaxy: Is Space Full of Extraterrestrials?Jacking In: Will the Future Be Like Ready Player One?Mad Max: Is Society Running down into Chaos?The Internet: Will Humans Tire of Mere Reality?Blade Runner 2049: When Will We Engineer Human Lookalikes?And many more! This book will open your eyes to the way science fiction helped us dream of things to come, forced us to explore the nature and limits of our own reality, and aided us in building the future we now inhabit.
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
by David HoffeldThe Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus," how do you know which sales strategies actually work? Leading sales trainer, researcher and CEO of Hoffeld Group, David Hoffeld, has the answer. Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers' emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.From the Hardcover edition.
The Science of Serendipity: How to Unlock the Promise of Innovation
by Matt KingdonInnovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.
The Science of Service Systems
by James C. Spohrer Haluk Demirkan Vikas KrishnaThe Science of Service Systems intends to stimulate discussion and understanding by presenting theory-based research with actionable results. Most of the articles focus on formalizing the theoretical foundations for a science of service systems, examining a wide range of substantive issues and implementations related to service science from various perspectives. From the formal (ontologies, representation specifications, decision-making and maturity models) to the informal (analysis frameworks, design heuristics, anecdotal observations), these contributions provide a snapshot in time of the gradually emerging scientific understanding of service systems. The Science of Service Systems, along with its companion text, Service Systems Implementation, is designed to present multidisciplinary and multisectoral perspectives on the nature of service systems, on research and practice in service, and on the future directions to advance service science. These two volumes compose a collection of articles from those involved in the emerging area known as service science.
The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy
by Kate HardcastleIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
Science of Valuations: Natural Structures, Technological Infrastructures, Cultural Superstructures (Green Energy and Technology)
by Salvatore Giuffrida Maria Rosa Trovato Paolo Rosato Enrico Fattinnanzi Alessandra Oppio Simona ChiodoThis volume collects the best papers presented at the 2019 Conference SIEV (Italian Society of Appraisal and Valuation) on the Science of Evaluation foundations, actuality, and prospects. The book consists of twenty-six papers and is organized into four parts: the first one collects reflections on the nature of the value judgement, on the truth of the evaluative statement, and on the authenticity its contents, the values; the next three present operational experiences in the three fields of natural, urban and cultural heritage where the knowledge of the value of the human space, supports decisions and policies, highlighting feature concerning: value and valuations in the dialectic between earth and the city; the value bearers between heuristic and normatively; the role of valuation for the complementarity of rules and creativity. The book is being published in the midst of the new radical transformations of the equilibrium between social system and environment generated by the serious and unexpected crises of the third decade of this century. Reflections on the reality that fills evaluative statement with truth – the reality of values – is more topical than ever in a historic phase in which the role of democracies and the destiny of civil coexistence is called into question, claiming the order of unamendable values like truth, justice and beauty. The book brings together experiences that focus on the “intentional evaluative consciousness” as a condition for the responsibility of the subject - individual and collective - concerning the saliences and urgencies most significantly contributing to the formation of orderly communities.
The Science of Wealth: Adam Smith and the framing of political economy (Routledge Studies in the History of Economics #Vol. 95)
by Tony AspromourgosThis study clarifies the character of 'political economy' as a distinct and separable intellectual discipline in the generic sense, in the texts of Adam Smith. It focuses upon the scope and fundamental conceptualizations of the new science. Smith's conceptualization of economic analysis is shown to constitute a unified intellectual piece for understanding economic society and its dynamics. Smith's fundamental economic language is exhaustively examined, in all his texts, with a view to clarifying the meaning of the basic concepts of his system. As well, the 'prehistories' of those concepts, in literature prior to Smith, back to the earliest times, are quite comprehensively treated, thereby placing his political economy in its larger historical context and conveying a rich sense of the history of these ideas over the whole course of our civilization. A quite complete account of Smith's economics as a whole is also entailed by this undertaking: his key substantive economic doctrines are thoroughly considered as well, and all the elements of his economic theory receive attention. To that extent, notwithstanding the focus on concepts, an interpretation of the substance of Smith's political economy is also provided. This focus is partly motivated by the view that Smith's intellectual triumph in the history of social science is not so much about the success of specific doctrines. His more considerable theoretical success is at a deeper level: gaining a wide and long-lasting acquiescence in the conceptual universe framed by the fundamental structures of his system, for a newly emerging discipline. Those who subsequently contested Smithian doctrine did so within Smith's framework; they did so 'on his terms'. While the book's primary purpose is to reconstruct the character of Smith's political economy as a distinct intellectual enterprise, it also addresses its relevance to modern economics, and to policy and practice in contemporary liberal society.
The Science of Why
by David ForbesWhy do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them? And how can I reach them in their heart of hearts? Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process. In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation—a kind of 'periodic table' of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them. Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the insight, humor, and understanding he's gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO's worldwide, he will deliver game-changing insights and tactics to help you connect the dots from consumer motivations to business bottom lines.
Science, Philosophy and Sustainability: The End of the Cartesian dream (Routledge Explorations in Sustainability and Governance)
by Angela Guimaraes Pereira Silvio FuntowiczFor science to remain a legitimate and trustworthy source of knowledge, society will have to engage in the collective processes of knowledge co-production, which not only includes science, but also other types of knowledge. This process of change has to include a new commitment to knowledge creation and transmission and its role in a plural society. This book proposes to consider new ways in which science can be used to sustain our planet and enrich our lives. It helps to release and reactivate social responsibility within contemporary science and technology. It reviews critically relevant cases of contemporary scientific practice within the Cartesian paradigm, relabelled as 'innovation research', promoted as essential for the progress and well-being of humanity, and characterised by high capital investment, centralised control of funding and quality, exclusive expertise, and a reductionism that is philosophical as well as methodological. This is an accessible and relevant book for scholars in Science and Technology Studies, History and Philosophy of Science, and Science, Engineering and Technology Ethics. Providing an array of concrete examples, it supports scientists, engineers and technical experts, as well as policy-makers and other non-technical professionals working with science and technology to re-direct their approach to global problems, in a more integrative, self-reflective and humble direction.
Science, Policies and Conflicts of Climate Change: An Indian Perspective (Springer Climate)
by Neloy KhareThis collection of articles captures and disseminates contemporary perspectives on climate change from an Indian context. Starting with an argument on a new climate deal which highlights the importance of policies and regulations within the climate change debate, some of India’s best-known geologists, meteorologists, climate scientists and archaeologists have put forward their concerns and convictions in this collection. The book covers articles on climate change scenarios, impacts, policies, regulations and protocols as well as geopolitical and geoeconomics implications of climate change over the Indian sub-continent including climatogenic vulnerability analyses of sea level rise (SLR) and crop production assessment. The geological perspectives of climate change over the Indian sub-continent are covered, along with highlighted climate impacts on the chemical weathering and maturity of sediments as well as on the manganese mineralisation in manganiferous quartzite in the Boringpadar-Amath area. The evolution of the monsoon, the most significant event of tropical belt is addressed through lake’s and river’s sediments, assessing the anthropogenic influences. Climatic conditions reconstructed through Quaternary alluvial sediments as proxy indicator of past climatic conditions over the Indian sub-continent are presented. There is also a separate chapter on the role of cosmic radio nuclide in paleoclimatic reconstructions. The inter-relation of climate change and tectonics over the Indian sub-continent is also covered, while the geopolitics on the conflicts of climate change have been discussed in the larger perspective of the South-Asian region.
Science, Religion and Society: An Encyclopedia of History, Culture, and Controversy
by Arri Eisen Gary LadermanThis unique encyclopedia explores the historical and contemporary controversies between science and religion. It is designed to offer multicultural and multi-religious views, and provide wide-ranging perspectives. "Science, Religion, and Society" covers all aspects of the religion and science dichotomy, from humanities to social sciences to natural sciences, and includes articles by theologians, religion scholars, physicians, scientists, historians, and psychologists, among others. The first section, General Overviews, contains essays that provide a road map for exploring the major challenges and questions in science and religion. Following this, the Historical Perspectives section grounds these major questions in the past, and demonstrates how they have developed into the six broad areas of contemporary research and discussion that follow. These sections - Creation, the Cosmos, and Origins of the Universe; Ecology, Evolution, and the Natural World; Consciousness, Mind, and the Brain; Healers and Healing; Dying and Death; and Genetics and Religion - organize the questions and research that are the foundation of the enormous interest, and controversy, in science and religion today.
Science, Society and the Environment: Applying Anthropology and Physics to Sustainability
by Michael R. Dove Daniel M. KammenIn an era when pressing environmental problems make collaboration across the divide between sciences and arts and humanities essential, this book presents the results of a collaborative analysis by an anthropologist and a physicist of four key junctures between science, society, and environment. The first focuses on the systemic bias in science in favour of studying esoteric subjects as distinct from the mundane subjects of everyday life; the second is a study of the fire-climax grasslands of Southeast Asia, especially those dominated by Imperata cylindrica (sword grass); the third reworks the idea of ‘moral economy’, applying it to relations between environment and society; and the fourth focuses on the evolution of the global discourse of the culpability and responsibility of climate change. The volume concludes with the insights of an interdisciplinary perspective for the natural and social science of sustainability. It argues that failures of conservation and development must be viewed systemically, and that mundane topics are no less complex than the more esoteric subjects of science. The book addresses a current blind spot within the academic research community to focusing attention on the seemingly common and mundane beliefs and practices that ultimately play the central role in the human interaction with the environment.This book will benefit students and scholars from a number of different academic disciplines, including conservation and environment studies, development studies, studies of global environmental change, anthropology, geography, sociology, politics, and science and technology studies.
Science, Technology and Development
by Charles CooperPublished in the year 1973, Science, Technology and Development is a valuable contribution to the field of Economics.
Science, Technology and Development: North-South Co-operation
by Mozammel HuqFirst Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Science, Technology and Global Governance (Science And Technology In The Ipe Ser.)
by John R. De La MotheFirst published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Science, Technology, and Higher Education: Governance Approaches on Social Inclusion and Sustainability in Latin America (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)
by Luis Antonio Orozco Gonzalo Ordóñez-Matamoros Jaime Humberto Sierra-González Javier García-Estévez Isabel BortagarayThis volume explores the governance and management of science, technology, and innovation (STI) in relation to social inclusion and sustainability, highlighting its goal, challenges, and opportunities. Divided into two sections, it addresses the goals and institutional arrangements around sustainable development in the context of Latin American countries as well as the challenges of developing absorptive STI capacities for inclusion in the higher education institutions and systems. The chapters tackle the important role of citizen science, science diplomacy, peace building, mission-oriented policies, public innovation, institutional entrepreneurs, and policy networks. Researchers and scholars will find an opportunity to better grasp several topics and methodologies in knowledge development in the governance of STI. This interdisciplinary work presents original research on science, technology and innovation policy and governance studies in an understudied region.
Science, Technology and Innovation Culture
by Marianne Chouteau Joelle Forest C¿line NguyenWe are facing unprecedented challenges today. For many of us, innovation would be our last hope. But how can it be done? Is it enough to bet on the scientific culture? How can technical culture contribute to innovation? How is technical culture situated with regards to what we name collectively the culture of innovation? It is these questions that this book intends to address.