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The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life
by Kimberly PalmerThe biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it--entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days--and with a baby to provide for--she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. The Economy of You recounts story after story of people who--like Kimberly--are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: * Tips for figuring out the ideal side gig* Ideas for keeping start up costs low* Advice on juggling a fledgling enterprise and a full-time job* Strategies for finding your "tribe" and building a social network* Branding and marketing basics that bring results* When and what to offer for free* And much moreCompanies guarantee nothing but today's wages. It's up to YOU to build stability by becoming a money-making engine. It's empowering, gratifying, and easy to do with The Economy of You.
The Economy of Yugoslavia (Routledge Revivals)
by Fred Singleton Bernard CarterThe creation of the Yugoslav state at the end of the First World War brought together the half-assimilated remains of several societies in various stages of development, each with centuries of rule by foreign powers. It was not until the Second World War when a fresh start was made under a new revolutionary regime that Yugoslavia made substantial economic headway and progressed from an underdeveloped country to a medium rank level of development.First published in 1982, The Economy of Yugoslavia charts the progress of the Yugoslav economy over sixty years and demonstrates how it achieved rapid quantitative progress in the post-war period. The book also shows how Yugoslavia’s own brand of modified socialist planning succeeded in some areas but did not obviate many of the problems such as inflation and unemployment, which have been so familiar to western societies.The great strength of the book is that it does not discuss the economy in isolation from the many non-economic factors which did so much to shape Yugoslavia’s society. This book will be of interest to students and researchers of history and economics.
The Economy of the Greek Cities: From the Archaic Period to the Early Roman Empire
by Janet Lloyd Léopold MigeotteThis English translation of the French edition "L'économie des cités grecques" offers students and interested general readers a basic, clear, and concise overview of ancient Greek economics from the archaic to the Roman periods.
The Economy of the Philippines: Elites, Inequalities and Economic Restructuring (Routledge Studies in the Growth Economies of Asia #Vol. 41)
by Peter KrinksIn the late 1950s, the Filipino economy could reasonably have been described as more advanced than those of its South Asian neighbours. Ever since then, however, it has consistently lagged behind and only really started to grow strongly in the mid-1990s and even then it failed to achieve the growth rates of the rest of Southeast Asia ten years earlier.This book critically analyses the Filipino economy and attempts to explain the problems that it has faced, as well as the solutions that need to be put into practice.This accessible and comprehensive book will be of great use to students, academics and business professionals with an interest in the economies of Asia.
The Economy-Security Nexus in Northeast Asia (Politics in Asia)
by T. J. PempelThe dynamics of Northeast Asia have traditionally been considered primarily in military and hard security terms or alternatively along their economic dimensions. This book argues that relations among the states of Northeast Asia are far more comprehensible when the mutually shaping interactions between economics and security are considered simultaneously. It examines these interactions and some of the key empirical questions they pose, the answers to which have important lessons for international relations beyond Northeast Asia. Contributors to this volume analyze how the states of the region define their ‘security’, and how bilateral relations in hard security issues and economic linkages play out among Japan, China and the two Koreas. Further, the chapters interrogate how different patterns of techno-nationalist development affect regional security ties, and the extent to which closer economic connections enhance or detract from a nation’s self-perceived security. The book concludes by discussing scenarios for the future and the conditions that will shape relations between economics and security in the region. This book will be welcomed by students and scholars of Asian politics, Asian economics, security studies and political economy.
The Economy: Economics For A Changing World
by Core Economics EducationThe Economy begins with social interactions using elementary game theory and institutions modelled as rules of the game. This provides the basis for a modern treatment of markets including price-making as well as price-taking, the exercise of power, and the importance of social norms and adjustment to disequilibria. Introducing labour and credit markets with incomplete contracts allows a consistent treatment of aggregate employment and fluctuations without the need for ad hoc sticky price and wage assumptions. Banks create money by extending credit and a central bank seeks to implement a target inflation rate. Growth and instability are illustrated from the Great Depression, through the post-war golden age of capitalism through to the financial crisis and ensuing uncertainties. Students acquire an understanding of the past and current evolution of the economy in its social and environmental context, equipping them to marshal evidence and articulate positions about contemporary policy issues.
The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders
by Venkat Atluri Miklós DietzGear up and equip your organization for an entirely new competitive landscape In The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you&’ll explore how the most successful companies in the new economy aren&’t the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market. You&’ll also find: Explanations of why it&’s so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain) How the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy A comprehensive ecosystem playbook that can be applied to firms of any size and in any sector As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. The Ecosystem Economy is your personal roadmap to navigating that new world. It&’s ideal for managers, executives, and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.
The Ecosystem of Shared Value
by Mark R. Kramer Marc PfitzerGovernments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world's most urgent problems. In the process, companies will find economic opportunities that their competitors miss. Five elements must be in place for a collective-impact effort to achieve its aims: (1) a common agenda, which helps align the players' efforts and defines their commitment; (2) a shared measurement system; (3) mutually reinforcing activities; (4) constant communication, which builds trust and ensures mutual objectives; and (5) dedicated “backbone” support, delivered by a separate, independently funded staff, which builds public will, advances policy, and mobilizes resources.
The Ecosystem of e-Business: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers (Lecture Notes in Business Information Processing #357)
by Xiao Liu Han Zhang Michael J. Shaw Ming Fan Jennifer J. Xu Bin ZhuThis book constitutes revised selected papers from the 17th Workshop on e-Business, WeB 2018, which took place in Santa Clara, CA, USA, in December 2018. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2018 theme was “The Ecosystem of e-Business: Technologies, Stakeholders, and Connections.”There was a total of 47 submissions and 41 papers were presented at the conference. Of these, 19 revised papers are presented in this volume. These contributions are organized in the following topical sections: social, policy, and privacy issues; e-market; FinTech; and artificial intelligence.
The Ecotechnic Future
by John Michael Greer"[John Michael] Greer's work is nothing short of brilliant. He has the multidisciplinary smarts to deeply understand our human dilemma as we stand on the verge of the inevitable collapse of industrialism. And he wields uncommon writing skills, making his diagnosis and prescription entertaining, illuminating, and practically informative. Not to be missed."--Richard Heinberg, Senior Fellow, Post Carbon Institute and author of Peak Everything"There is a great deal of conventional wisdom about our collective ecological crisis out there in books. The enormous virtue of John Michael Greer's work is that his wisdom is never conventional, but profound and imaginative. There's no one who makes me think harder, and The Ecotechnic Future pushes Greer's vision, and our thought processes in important directions." --Sharon Astyk, farmer, blogger, and author of Depletion and Abundance and A Nation of Farmers "In The Ecotechnic Future, John Michael Greer dispels our fantasies of a tidy, controlled transition from industrial society to a post-industrial milieu. The process will be ragged and rugged and will not invariably constitute an evolutionary leap for the human species. It will, however, offer myriad opportunities to create a society that bolsters complex technology which at the same time maintains a sustainable interaction with the ecosystem. Greer brilliantly inspires us to integrate the two in our thinking and to construct local communities which concretely exemplify this comprehensive vision." --Carolyn Baker, author of Sacred Demise: Walking The Spiritual Path of Industrial Civilization's Collapse, and publisher/editor, Speaking Truth to PowerIn response to the coming impact of peak oil, John Michael Greer helps us envision the transition from an industrial society to a sustainable ecotechnic world--not returning to the past, but creating a society that supports relatively advanced technology on a sustainable resource base.Fusing human ecology and history, this book challenges assumptions held by mainstream and alternative thinkers about the evolution of human societies. Human societies, like ecosystems, evolve in complex and unpredictable ways, making it futile to try to impose rigid ideological forms on the patterns of evolutionary change. Instead, social change must explore many pathways over which we have no control. The troubling and exhilarating prospect of an open-ended future, he proposes, requires dissensus--a deliberate acceptance of radical diversity that widens the range of potential approaches to infinity.Written in three parts, the book places the present crisis of the industrial world in its historical and ecological context in part one; part two explores the toolkit for the Ecotechnic Age; and part three opens a door to the complexity of future visions.For anyone concerned about peak oil and the future of industrial society, this book provides a solid analysis of how we got to where we are and offers a practical toolkit to prepare for the future.John Michael Greer is a certified Master Conserver, organic gardener, and scholar of ecological history. He blogs at The Archdruid Report (www.thearchdruidreport.blogspot.com), and is the author ofThe Long Descent.
The Ecotourism-Extraction Nexus: Political Economies and Rural Realities of (un)Comfortable Bedfellows (Routledge ISS Studies in Rural Livelihoods #10)
by Bram Büscher Veronica DavidovEcotourism and natural resource extraction may be seen as contradictory pursuits, yet in reality they often take place side by side, sometimes even supported by the same institutions. Existing academic and policy literatures generally overlook the phenomenon of ecotourism in areas concurrently affected by extraction industries, but such a scenario is in fact increasingly common in resource-rich developing nations. This edited volume conceptualises and empirically analyses the ‘ecotourism-extraction nexus’ within the context of broader rural and livelihood changes in the places where these activities occur. The volume’s central premise is that these seemingly contradictory activities are empirically and conceptually more alike than often imagined, and that they share common ground in ethnographic lived experiences in rural settings and broader political economic structures of power and control. The book offers theoretical reflections on why ecotourism and natural resource extraction are systematically decoupled, and epistemologically and analytically re-links them through ethnographic case studies drawing on research from around the world. It should be of interest to students and professionals engaged in the disciplines of geography, anthropology and development studies.
The Ed Ponsi Forex Playbook
by Ed PonsiA practical guide to trading the foreign exchange market The Ed Ponsi Forex Playbook offers a visual approach to learning specific trading strategies and identifying profitable trading opportunities in the Forex arena. Page by page, it skillfully describes strategies for long-term trading, swing trading, and day trading in a clear, easy-to-understand manner. Written by the author of the hugely successful Forex Patterns and Probabilities, The Ed Ponsi Forex Playbook takes the entire concept of Forex education to a new level. The author raises the bar with this ambitious work, presenting fresh new strategies and concepts. Ponsi uses clever analogies and comparisons to make his explanations crystal clear. With Ponsi as your "coach", the book employs sports analogies to show you, his players, the way to victory on the Forex playing field Strips away the mystery, showing exactly how successful Forex traders make money Explains complex financial concepts in ways that the average person can understand Provides not only useful information, but actionable information to the Forex trader The foreign exchange market is the most actively traded market in the world, and Ed Ponsi is world-renowned as one of the foremost educators in this field. With The Ed Ponsi Forex Playbook as your guide, you'll learn how to take advantage of the many opportunities found in the Forex arena.
The Edge of Anarchy: The Railroad Barons, the Gilded Age, and the Greatest Labor Uprising in America
by Jack Kelly"Timely and urgent...The core of The Edge of Anarchy is a thrilling description of the boycott of Pullman cars and equipment by Eugene Debs’s fledgling American Railway Union..." —The New York Times"During the summer of 1894, the stubborn and irascible Pullman became a central player in what the New York Times called “the greatest battle between labor and capital [ever] inaugurated in the United States.” Jack Kelly tells the fascinating tale of that terrible struggle." —The Wall Street Journal"Pay attention, because The Edge of Anarchy not only captures the flickering Kinetoscopic spirit of one of the great Labor-Capital showdowns in American history, it helps focus today’s great debates over the power of economic concentration and the rights and futures of American workers." —Brian Alexander, author of Glass House"In gripping detail, The Edge of Anarchy reminds us of what a pivotal figure Eugene V. Debs was in the history of American labor... a tale of courage and the steadfast pursuit of principles at great personal risk." —Tom Clavin, New York Times bestselling author of Dodge CityThe dramatic story of the explosive 1894 clash of industry, labor, and government that shook the nation and marked a turning point for America.The Edge of Anarchy by Jack Kelly offers a vivid account of the greatest uprising of working people in American history. At the pinnacle of the Gilded Age, a boycott of Pullman sleeping cars by hundreds of thousands of railroad employees brought commerce to a standstill across much of the country. Famine threatened, riots broke out along the rail lines. Soon the U.S. Army was on the march and gunfire rang from the streets of major cities. This epochal tale offers fascinating portraits of two iconic characters of the age. George Pullman, who amassed a fortune by making train travel a pleasure, thought the model town that he built for his workers would erase urban squalor. Eugene Debs, founder of the nation’s first industrial union, was determined to wrench power away from the reigning plutocrats. The clash between the two men’s conflicting ideals pushed the country to what the U.S. Attorney General called “the ragged edge of anarchy.”Many of the themes of The Edge of Anarchy could be taken from today’s headlines—upheaval in America’s industrial heartland, wage stagnation, breakneck technological change, and festering conflict over race, immigration, and inequality. With the country now in a New Gilded Age, this look back at the violent conflict of an earlier era offers illuminating perspectives along with a breathtaking story of a nation on the edge.
The Edge of Change: Women in the Twenty-First-Century Press
by Deb Price Ellen Goodman Margaret Sullivan Kathleen Carroll Dorothy Butler Gilliam Pamela J. Creedon Helen E Fisher Catalina Camia Paula Lynn Ellis Sharon Grigsby Carol Guzy Kirsten Hampton Cathy Henkel Pamela J. Johnson Jane Kirtley Jan Leach Caroline Little Wanda S. Lloyd Arlene Notoro Morgan June O. Nicholson Geneva Overholser Marty Petty Donna M Reed Sandra Mims Rowe Peggy Simpson Julia Wallace Keven Ann WilleyContaining nearly three dozen original essays penned by the nation's leading newspaper journalists, editors, and executives, this book advances current discussions regarding women in journalism. Surveying the past quarter century, the book's contributors highlight the unprecedented influence American women have had on the news industry, especially newspapers, and look ahead to the future for women in news. Acclaimed anthropologist and author Helen E. Fisher adds her perspective in examining the role of women across millennia and how the talents of women are changing social and economic life in this global age. Prominent female voices in journalism provide critical perspectives on the challenges women face in today's news organizations, such as connecting with diverse audiences, educating readers about international issues and cultures, maintaining credibility, negotiating media consolidation and corporate pressures, and overcoming the persistent barriers to professional advancement. A powerful and complex assessment of how women are transforming the news industry, The Edge of Change explores how the news industry might implement further reforms aimed at creating a more inclusive journalistic community. Contributors are Catalina Camia, Kathleen Carroll, Pamela J. Creedon, Paula Lynn Ellis, Helen E. Fisher, Dorothy Butler Gilliam, Ellen Goodman, Sharon Grigsby, Carol Guzy, Kirsten Scharnberg Hampton, Cathy Henkel, Pamela J. Johnson, Jane Kirtley, Jan Leach, Caroline Little, Wanda S. Lloyd, Arlene Notoro Morgan, June O. Nicholson, Geneva Overholser, Marty Petty, Deb Price, Donna M. Reed, Sandra Mims Rowe, Peggy Simpson, Margaret Sullivan, Julia Wallace, and Keven Ann Willey.
The Edge of Chaos: Financial Booms, Bubbles, Crashes and Chaos
by Bernice CohenInteresting use of chaos theory in the analysis of markets.
The Edge: How Ten CEOs Learned to Lead--And the Lessons for Us All
by Michael Useem&“If you&’re not living on the edge, you&’re taking up too much space.&” —Jim Whittaker, first American to climb Mt. Everest A leader&’s job—in a radically changing world—is standing on the cliff edge, getting a grip on unfamiliar landscapes, and acquiring the skills for leading the enterprise into new territory. In a world facing the unprecedented challenges of global pandemic and economic distruption, every leader needs to find the edge for leaping across the breach and breaking new ground on the other side. Michael Useem provides rare insight into how ten leaders confronted hard realities. He looked close-in at the lide and work of people such as Bill McNabb of Vanguard, Jeffrey Lurie of the Philadelphia Eagles, Alex Gorsky of Johnson & Johnson, and Tricia Griffith of Progressive Insurance. His &“you are there&” profiles chronicle fateful decisions such as:Meeting the concerns of a next-generation workforce that considers inclusiveness an integral part of businessDeveloping a strategy for growth in a market that is crateringEscaping the confines of an insane, always-on, 24/7 world to learn about the real, granular changes happening in the marketplace Useem&’s profiles of leaders on the edge provide the inspiration and the guidance we all need for adapting and thriving in an era of massive disruption and continuous transformation.
The Edge: How competition for resources is pushing the world, and its climate, to the brink – and what we can do about it.
by Jonathan MaxwellWe live in a World which, though the origins are long, seems suddenly transformed by economic events way out of our control. In seeking stability, we must acknowledge the seismic scale of the challenge, and understand the devastating impact of global energy inefficiency. Every society, organisation, business, household and individual must put efficiency first - not just to save money and carbon and improve resilience, but to reduce the risk, or effect, of conflict.THE EDGE is a very contemporary look at how the world has been transformed by recent economic events, focusing on climate change, the war in Ukraine, the Chinese economy and the challenges the world faces around inflation, energy, transport, fuel, imports etc. Written from an economist/investor's perspective, with lessons for pretty much every institution challenged by these developments, it is a timely and essential resource authored by a global expert with peerless connections, from major organisations to government insiders, from investors to energy corporations. It will help businesses and economies currently at the mercy of the markets to transition towards sustainability, productivity and prosperity, and help everyone understand the world in 2023.
The Edge: How the Best Get Better
by Michael HeppellThe very best didn't get there by accident. The best have a different way of thinking and acting in their daily lives. And it's not enough to just to succeed - they also have an uncontrollable desire - the desire to get better. The good news for the rest of us is that success leaves tracks. Michael Heppell has spent his life studying successful people, attempting to distil what it is that the very best do that others don't. He's interviewed entrepreneurs, personalities and leaders from politics to education. He's studied the daily habits of the elite and during this time he's uncovered what they do that gives them 'The Edge'. By identifying and distilling this knowledge you'll discover how you can use this same insight. It's time to find your Edge.
The Edison of Medicine
by Steven ProkeschEarly-stage research is expensive, risky, and unpredictable--so corporations generally shy away from it, leaving many opportunities unexplored. They could revitalize their research operations by adopting the approach taken by Bob Langer, a chemical engineer whose lab at MIT is one of the most productive and profitable research facilities in the world. HBR senior editor Steven Prokesch reports in depth on Langer Lab's proven formula for accelerating the pace of discoveries and getting them into the world as products. It includes: (1) a focus on high-impact projects--ones that could make a major difference to society; (2) a process for crossing the proverbial "valley of death" between research and commercial development; (3) methods for facilitating multidisciplinary collaboration; (4) ways to make the constant turnover of researchers and the limited duration of project funding a plus; and (5) a leadership style that balances freedom and support. By drawing on the Langer Lab values and model, companies could make the world a better place--and make lots of money in the process.
The Education System in Swaziland: Training and Skills Development for Shared Growth and Competitiveness
by World BankPolicy makers recognize that developing capacity for knowledge and technology driven growth is necessary for Swaziland to integrate into the global economy and to be competitive; in particular because Swaziland is not rich in exploitable natural resources. The Education Training and Skills Development Sector (ETSDS), the educational sector of Swaziland's long-term development and reform program, covers all levels of education, from early childhood to post-secondary education. This paper evaluates the adequacy of the ETSDS in light of the enhanced educational goal for the country. Acknowledging that financing reforms will be a challenge, this paper makes recommendations to enhance the program's effectiveness, such as expanding access, strengthening delivery modes, and minimizing financial barriers to education and training.
The Education Trap: Schools and the Remaking of Inequality in Boston
by Cristina Viviana GroegerWhy—contrary to much expert and popular opinion—more education may not be the answer to skyrocketing inequality. For generations, Americans have looked to education as the solution to economic disadvantage. Yet, although more people are earning degrees, the gap between rich and poor is widening. Cristina Groeger delves into the history of this seeming contradiction, explaining how education came to be seen as a panacea even as it paved the way for deepening inequality. The Education Trap returns to the first decades of the twentieth century, when Americans were grappling with the unprecedented inequities of the Gilded Age. Groeger’s test case is the city of Boston, which spent heavily on public schools. She examines how workplaces came to depend on an army of white-collar staff, largely women and second-generation immigrants, trained in secondary schools. But Groeger finds that the shift to more educated labor had negative consequences—both intended and unintended—for many workers. Employers supported training in schools in order to undermine the influence of craft unions, and so shift workplace power toward management. And advanced educational credentials became a means of controlling access to high-paying professional and business jobs, concentrating power and wealth. Formal education thus became a central force in maintaining inequality. The idea that more education should be the primary means of reducing inequality may be appealing to politicians and voters, but Groeger warns that it may be a dangerous policy trap. If we want a more equitable society, we should not just prescribe more time in the classroom, but fight for justice in the workplace.
The Education of Millionaires: Everything You Won't Learn in College About How to Be Successful
by Michael EllsbergSome of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the missing pieces by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including fashion magnate Russell Simmons and Facebook founding president Sean Parker. This book is your guide to developing practical success skills in the real world: how to find great mentors, build a world-class network, make your work meaningful (and your meaning work), build the brand of you, and more. Learning these skills is a necessary addition to any education, whether you’re a high school dropout or graduate of Harvard Law School. .
The Education of a Comics Artist: Visual Narrative in Cartoons, Graphic Novels, and Beyond
by Steven Heller Michael DooleyFeaturing essays by, and interviews with, more than sixty professionals, educators, and critics, the book provides an in-depth view of the art, business, and history of comics art. Readers will learn about a wide variety of genres, from editorial cartoons, political comics, and comic strips to graphic novels, superhero sagas, and alternative comics. Other featured topics include the role of comic art in related fields such as animation, design, and illustration; lesson plans by top teachers; and essays on how to thrive and grow as a creative comic artist.
The Education of a Design Writer
by Steven Heller Molly HeintzFrom prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use. This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: Sarah Boxer Akiko Busch Liz Danzico Jarrett Fuller Colette Gaiter Karrie Jacobs Mark Kingsley Julie Lasky Warren Lehrer Rob Walker Michele Y. Washington and many more! Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.
The Education of an Accidental CEO
by John Boswell David NovakDavid Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. The Education of an Accidental CEOis filled with David Novak’s street-smart wisdom: From his formative years. . . • Walking through your anxieties • Avoiding the poison of stereotypes • Staying “right-sized” • Breaking through the clutter From his years as an ad executive and chief marketing officer . . . • How not to roll over like Fluffy the dog • Seeing yourself as a brand • When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut . . . • Why a gold watch can have less value than a floppy rubber chicken • Knowing when “the answers are in the building” • Knowing when to do nothing • What it takes to revitalze a company And as CEO of Yum! Brands, Inc. . . . • How to “shock the system” • How to avoid the slow-no’s • Managing two up and two down David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go. From the Hardcover edition.