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Myths of Social Media: Dispel the Misconceptions and Master Social Media (Business Myths)
by Michelle Carvill Ian MacRaeEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Myths, Lies, and Downright Stupidity: Get Out the Shovel - Why Everything You Know is Wrong
by John StosselStossel explains that much of what we hear, and what the media say, are myths. And he backs it up.
Más allá del sí: Un método para superar el autosabotaje y negociar con éxito
by Erica Ariel FoxNegociar con eficacia es crucial para dirigir con inteligencia y ser feliz. Cómo dejar de ser su propio peor enemigo en las negociaciones y en la vida. Liderar y vivir implica estar negociando continuamente y emplear una estrategia con la que ambas partes salgan ganando. Sin embargo, tradicionalmente hemos soslayado el hecho de que las negociaciones que más impacto tienen en nuestra capacidad de liderar son las que mantenemos con nosotros mismos. ¿Qué significa «negociar con uno mismo»? Es lo que ocurre cuando usted quiere seguir trabajando pero al mismo tiempo desearía cumplir su promesa de cenar con la familia; o cuando una parte de usted quiere darle una nueva oportunidad a una relación, mientras la otra sabe a ciencia cierta que ha llegado el momento de decir adiós. Más allá del sí le ofrece una hoja de ruta para negociar con usted mismo, echar mano de la sabiduría innata que reside en su interior y aclarar sus ideas. Tanto si tiene problemas con un cliente complicado como si ha surgido una pequeña discrepancia con su cónyuge, cuando comprenda y domine lo que Erica Ariel Fox llama sus «negociadores internos», será capaz de superar rupturas y llegar a acuerdos, controlando a su peor enemigo: usted mismo Reseñas:«Erica Ariel Fox ha creado unas herramientas imaginativas y novedosas para ayudarle a controlar su mundo interior. Más allá del sí es la llave para una vida mejor.»Daniel Goleman, autor del best seller Inteligencia emocional «Erica Ariel Fox ha conseguido integrar de forma innovadora el cambio personal con herramientas prácticas para liderar y negociar. Su nuevo método tendrá un impacto tanto en el trabajo como en casa.»Deepak Chopra, autor de El alma del liderazgo «Sencillamente, Erica es una de las mejores maestras de liderazgo de nuestros tiempos. Su libro le cambiará la vida, como cambió la mía.»Nate Boaz, socio de McKinsey & Company
Más storytelling, menos ¿y a mi qué?: Descubre como comunicar tus ideas y contenidos para mantener el interés de tu audiencia
by Juan Luis R. Ponscomunicarte de forma clara y efectiva es más crucial que nunca Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas. Este libro te dará la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprenderás cómo llevar tu storytelling al siguiente nivel, para que tus ideas impacten emocionalmente en quien más te importa. “Nunca había recibido un asesoramiento tan contundente y tan orientativo. Fue básico que estuviese Juan Luis al lado mío, incitándome a que me soltara, a que fuese yo al comunicar. Así como en su momento tuve entrenadores y directivos que me ayudaron en mi carrerao asesores en cuanto al tema de inversiones, Juan Luis me guio en esta faceta que era nueva para mí. Me apoyó mucho en estructurar lo que pensaba y traducirlo en palabras para convencer y conseguir algo importante. Gracias a eso no me resultó difícil; se me hizo hasta sencillo”.—HUGO SÁNCHEZ, el mejor jugador en la historia de México. “Fue increíble trabajar con Juan Luis. Fue muy puntual en las cosas que hay que tener presente [al hablar en público]: cómo ser contundente, qué tan larga debe ser cada oración y cómo dejar un mensaje preciso. Todos esos tips hicieron que mi mensaje fuera perfecto. Eso lo hace un gran profesional en su área: la comunicación de cualquier tipo, ya sea un video, una grabación, un documental o un libro”.—LORENA OCHOA, golfista número 1 del mundo por cuatro temporadas consecutivas. “Crecí muchísimo como conferencista al trabajar con Juan Luis. La diferencia fue radical. Sabe perfecto qué pregunta hacerte para indagar en eso quequieres comunicar y te entrena para que no pierdas la atención del público y que tu comunicación sea eficiente e interesante”. —OLIVIA PERALTA, empresaria, autora y presentadora de televisión. “Si quieresaprender sobre escucha activa, cómo elaborar preguntas profundas y cómo organizar la comunicación de tus ideas para que sea efectiva, no te puedes perder este libro”. —LEON KRAIG, exCEO Mars México y expresidente Mars Pet Care LatAm.
México dividido
by Ricardo HomsUn libro que aborda el análisis de la identidad del mexicano a partir del impacto cultural de la globalización en el estilo de vida de las nuevas generaciones, la conformación de los nuevos modelos aspiracionales, los nuevos valores morales y el impacto de las tecnologías en la conducta cotidiana desde la perspectiva de un pasado descrito con falta de veracidad.La globalización está poniendo en evidencia rasgos de identidad de una idiosincrasia compleja que hoy está frenando el desarrollo de la sociedad mexicana. La globalización hoy es una vitrina en tiempo real que nos exhibe en alta definición.Se percibe fuerte presión de la cultura global hacia quienes habitamos nuestro país, fenómeno que provoca un choque de valores que ha impactado nuestra estructura social, generando nuevas conductas que antes eran desconocidas. Por ello se hace necesario recurrir al análisis de nuestra idiosincrasia para identificar el punto de encuentro que nos permita convivir con el resto del mundo sin perder nuestra individualidad.Divided MexicoA book that addresses the analysis of Mexican identity from the cultural impact of globalization on the lifestyle of new generations, the conformation of new aspirational models, new moral values and the impact of technologies on daily behavior from the perspective of a past described with a lack of veracity.Globalization is revealing identity traits of a complex idiosyncrasy that today is holding back the development of Mexican society. Globalization today is a real time showcase that exhibits us in high definition.We perceive strong pressure from the global culture towards those who live in our country, a phenomenon that provokes a clash of values that has impacted our social structure, generating new behaviors that were previously unknown. Therefore, it is necessary to analyze our idiosyncrasy in order to identify the meeting point that allows us to coexist with the rest of the world without losing our individuality.
México dividido
by Ricardo HomsUn libro que aborda el análisis de la identidad del mexicano a partir del impacto cultural de la globalización en el estilo de vida de las nuevas generaciones, la conformación de los nuevos modelos aspiracionales, los nuevos valores morales y el impacto de las tecnologías en la conducta cotidiana desde la perspectiva de un pasado descrito con falta de veracidad.La globalización está poniendo en evidencia rasgos de identidad de una idiosincrasia compleja que hoy está frenando el desarrollo de la sociedad mexicana. La globalización hoy es una vitrina en tiempo real que nos exhibe en alta definición.Se percibe fuerte presión de la cultura global hacia quienes habitamos nuestro país, fenómeno que provoca un choque de valores que ha impactado nuestra estructura social, generando nuevas conductas que antes eran desconocidas. Por ello se hace necesario recurrir al análisis de nuestra idiosincrasia para identificar el punto de encuentro que nos permita convivir con el resto del mundo sin perder nuestra individualidad.Divided MexicoA book that addresses the analysis of Mexican identity from the cultural impact of globalization on the lifestyle of new generations, the conformation of new aspirational models, new moral values and the impact of technologies on daily behavior from the perspective of a past described with a lack of veracity.Globalization is revealing identity traits of a complex idiosyncrasy that today is holding back the development of Mexican society. Globalization today is a real time showcase that exhibits us in high definition.We perceive strong pressure from the global culture towards those who live in our country, a phenomenon that provokes a clash of values that has impacted our social structure, generating new behaviors that were previously unknown. Therefore, it is necessary to analyze our idiosyncrasy in order to identify the meeting point that allows us to coexist with the rest of the world without losing our individuality.
NAB Legal Guide to Broadcast Law and Regulation
by Jean Benz Jane E. Mago Jerianne TimmermanTo guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.
NB-IoT Use Cases and Devices: Design Guide
by Kersten HeinsThis book presents the cellular wireless network standard NB-IoT (Narrow Band-Internet of Things), which addresses many key requirements of the IoT. NB-IoT is a topic that is inspiring the industry to create new business cases and associated products. The author first introduces the technology and typical IoT use cases. He then explains NB-IoT extended network coverage and outstanding power saving features which are enabling the design of IoT devices (e.g. sensors) to work everywhere and for more than 10 years, in a maintenance-free way. The book explains to industrial users how to utilize NB-IoT features for their own IoT projects. Other system ingredients (e.g. IoT cloud services) and embedded security aspects are covered as well. The author takes an in-depth look at NB-IoT from an application engineering point of view, focusing on IoT device design. The target audience is technical-minded IoT project owners and system design engineers who are planning to develop an IoT application.
NBC Goes to War: The Diary of Radio Correspondent James Cassidy from London to the Bulge (World War II: The Global, Human, and Ethical Dimension)
by James CassidyThe diary of radio correspondent James Cassidy presents a unique view of World War II as this reporter followed the Allied armies into Nazi Germany.James Joseph Cassidy was one of 362 American journalists accredited to cover the European Theater of Operations between June 7, 1944, and the war’s end. Radio was relatively new, and World War II was its first war. Among the difficulties facing historians examining radio reporters during that period is that many potential primary documents—their live broadcasts—were not recorded. In NBC Goes to War, Cassidy’s censored scripts alongside his personal diary capture a front-line view during some of the nastiest fighting in World War II as told by a seasoned NBC reporter.James Cassidy was ambitious and young, and his coverage of World War II for the NBC radio network notched some notable firsts, including being the first to broadcast live from German soil and arranging the broadcast of a live Jewish religious service from inside Nazi Germany while incoming mortar and artillery shells fell 200 yards away. His diary describes how he gathered news, how it was censored, and how it was sent from the battle zone to the United States. As radio had no pictures, reporters quickly developed a descriptive visual style to augment dry facts. All of Cassidy’s stories, from the panic he felt while being targeted by German planes to his shock at the deaths of colleagues, he told with grace and a reporter’s lean and engaging prose.Providing valuable eyewitness material not previously available to historians, NBC Goes to War tells a “bottom-up” narrative that provides insight into war as fought and chronicled by ordinary men and women. Cassidy skillfully placed listeners alongside him in the ruins of Aachen, on icy back roads crawling with spies, and in a Belgian bar where a little girl wailed “Les Américains partent!” when Allied troops retreated to safety, leaving the town open to German re-occupation. With a journalistic eye for detail, NBC Goes to War unforgettably portrays life in the press corps. This newly uncovered perspective also helps balance the CBS-heavy radio scholarship about the war, which has always focused heavily on Edward R. Murrow and his “Murrow’s Boys.”
NG-RAN and 5G-NR: 5G Radio Access Network and Radio Interface
by Frederic LaunayNG-RAN and 5G-NR describes the deployment of 5G NSA (non standalone 5G) and 5G-SA (standalone 5G). 5G-NSA deals with radio access entities. For the 5G-NSA mode, dual MR DC connectivity is based on radio measurements, allowing the master 4G base station MeNB to add or remove a secondary 5G node SgNB.This book describes the architecture of the NG radio access network and the 5G-NR radio interface according to the 3GPP (3rd Generation Partnership Project) specifications. The overall architecture of the NG-RAN, including the NG, Xn and F1 interfaces and their interaction with the radio interface, are also described. The 5G-NR physical layer is mainly connected by implementing antennas, which improves transmission capacity. 5G-SA deals with the 5G Core network.In the 5G-SA model, the mobile is attached to the 5G Core network through NG-RAN. The book explains radio procedure, from switching on a device to establishing a data connection, and how this connection is maintained even if mobility is involved for both 5G-SA and 5G-NSA deployment. NG-RAN and 5G-NR is devoted to the radio access network, but mobile registration, establishment procedures and re-establishment procedures are also explained.
NGN Architectures, Protocols and Services
by Toni JanevskiComprehensive coverage explaining the correlation and synergy between Next Generation Networks and the existing standardized technologies This book focuses on Next Generation Networks (NGN); in particular, on NGN architectures, protocols and services, including technologies, regulation and business aspects. NGN provides convergence between the traditional telecommunications and the Internet, and it is globally standardized by the ITU (International Telecommunication Union), where ITU is the United Nations specialized agency for Information and Communication Technologies – ICTs. The convergence towards the NGN is based on the Internet technologies, and the introductory chapters cover the Internet fundamentals of today, including architectures, protocols (IPv4, IPv6, TCP, DNS, etc.), Internet services (WWW, e-mail, BitTorrent, Skype, and more), as well as Internet governance. Further, the prerequisite for convergence of all ICT services over single network architectures is broadband access to the Internet. Hence, the book includes architectures of fixed broadband Internet access networks, such as DSL (Digital Subscriber Line) networks, cable networks, FTTH (Fiber To The Home), next generation passive and active optical networks, and metro Ethernet. It also covers network architectures for next generation (4G) mobile and wireless networks (LTE/LTE-Advanced, and Mobile WiMAX 2.0), then Fixed Mobile Convergence - FMC, next generation mobile services, as well as business and regulatory aspects for next generation mobile networks and services. Comprehensive coverage explaining the correlation and synergy between Next Generation Networks and the existing standardized technologies Focuses on Next Generation Networks (NGN) as defined by the ITU, including performance, service architectures and mechanisms, common IMS (IP Multimedia Subsystem), control and signalling protocols used in NGN, security approaches, identity management, NGN Service Overlay Networks, and NGN business models Examines the most important NGN services, including QoS-enabled VoIP, IPTV over NGN, web services in NGN, peer-to-peer services, Ubiquitous Sensor Network (USN) services, VPN services in NGN, Internet of things and web of things Includes the transition towards NGN from the PSTN (Public Switched Telephone Networks) and from the best-effort Internet via the same Internet access Explores advanced topics such as IPv6-based NGN, network virtualization, and future packet based networks, as well as business challenges and opportunities for the NGN evolved networks and services Essential reading for engineers and employees from regulatory bodies, government organisations, telecommunication companies, ICT companies.
NGOs as Newsmakers: The Changing Landscape of International News (Reuters Institute Global Journalism Series)
by Matthew PowersAs traditional news outlets’ international coverage has waned, several prominent nongovernmental organizations have taken on a growing number of seemingly journalistic functions. Groups such as Amnesty International, Human Rights Watch, and Médecins Sans Frontières send reporters to gather information and provide analysis and assign photographers and videographers to boost the visibility of their work. Digital technologies and social media have increased the potential for NGOs to communicate directly with the public, bypassing traditional gatekeepers. But have these efforts changed and expanded traditional news practices and coverage—and are there consequences to blurring the lines between reporting and advocacy?In NGOs as Newsmakers, Matthew Powers analyzes the growing role NGOs play in shaping—and sometimes directly producing—international news. Drawing on interviews, observations, and content analysis, he charts the dramatic growth in NGO news-making efforts, examines whether these efforts increase the organizations' chances of garnering news coverage, and analyzes the effects of digital technologies on publicity strategies. Although the contemporary media environment offers NGOs greater opportunities to shape the news, Powers finds, it also subjects them to news-media norms. While advocacy groups can and do provide coverage of otherwise ignored places and topics, they are still dependent on traditional media and political elites and influenced by the expectations of donors, officials, journalists, and NGOs themselves. Through an unprecedented glimpse into NGOs’ newsmaking efforts, Powers portrays the possibilities and limits of NGOs as newsmakers amid the transformations of international news, with important implications for the intersections of journalism and advocacy.
NKJV, Maxwell Leadership Bible, Third Edition, Ebook
by John C. MaxwellEvery believer is a person of influence. In the Maxwell Leadership Bible, leadership expert John C. Maxwell shows you the principles of leadership taught in God’s Word and how to use them. Whether you are an employee, a boss, a parent, or a neighbor, you are a person of influence in your part of the world. Throughout the pages of Scripture, John Maxwell has assembled the time-tested and irrefutable biblical principles of leadership to equip and encourage leaders with his signature approach, including the 21 Laws of Leadership, the 21 Qualities of a Leader, biographical profiles, and hundreds of notes.Features include:Now available in Thomas Nelson’s NKJV Comfort Print® typefaceOver 120 “Profiles in Leadership” lessons drawn from the people of the BibleHundreds of compelling short articles and notes on mentoring and influenceA complete reference index to the 21 Laws of Leadership and the 21 Qualities of a LeaderEasy-to-read 9-point print size
NLP at Work: 4th Edition: The Difference that Makes the Difference
by Sue Knight'This book may help you to understand life more clearly' Paul Smith, fashion designerWelcome to THE book on NLP. The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP AT WORK helps you do that by developing an attitude of curiosity, naivety and learning - and giving you the ability to improvise with skill in real-time. Neuro Linguistic Programming is how you make sense of your world and, most importantly, how you make it what you want it to be: * Neuro: the way you filter and process your experience through your senses. * Linguistic: the way you interpret your experience through language. * Programming: the way you make sense of your experience to create your personal programme. NLP AT WORK is one of the most popular books ever published on the practical skills of NLP and how it can be applied in business. It transformed NLP from a peripheral art into an accessible, practical concept with relevant applications in the areas of influence, communication, negotiation, teamwork and coaching. Clear, readable and jargon free, this book will help you get to the essence of what makes you and your business excellent and unique.(P) 2020 Hodder & Stoughton Ltd
NLP at Work: The Difference that Makes the Difference
by Sue Knight'This book may help you to understand life more clearly' Paul Smith, fashion designerWelcome to THE book on NLP. The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP AT WORK helps you do that by developing an attitude of curiosity, naivety and learning - and giving you the ability to improvise with skill in real-time. Neuro Linguistic Programming is how you make sense of your world and, most importantly, how you make it what you want it to be: * Neuro: the way you filter and process your experience through your senses. * Linguistic: the way you interpret your experience through language. * Programming: the way you make sense of your experience to create your personal programme. NLP AT WORK is one of the most popular books ever published on the practical skills of NLP and how it can be applied in business. It transformed NLP from a peripheral art into an accessible, practical concept with relevant applications in the areas of influence, communication, negotiation, teamwork and coaching. This major new edition has been revised throughout and expanded to include a new section on coaching with NLP, showing how this approach is so different to traditional methods, and a new chapter on Metamessages. Clear, readable and jargon free, this book will help you get to the essence of what makes you and your business excellent and unique.
NLP: The Essential Handbook for Business
by Jeremy LazarusThe “illuminating and hugely useful’“ guide to using Neuro-Linguistic Programming techniques to build relationships, influence others, and achieve goals (Mensa Magazine).NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.Using real-life examples and easy-to-follow exercises that apply to individuals, teams, and organizations, NLP: The Essential Handbook for Business shows you how to:Improve communicationAchieve your career goalsDevelop your influencing skillsHarness the mindset for successGain a greater understanding of what motivates youRemove the limiting beliefs holding you back from the success you deserveWritten in accessible, jargon-free language, NLP: The Essential Handbook for Business contains numerous examples and practical exercises that will help you use NLP to improve your career and achieve success at work, whether in the private or public sector, and regardless of your current role.“Jeremy Lazarus has managed to demystify the central tenets [of NLP], penning a guide that is equally relevant to trainers and individuals and far more accessible than its rivals.” —People Management magazine
NLP: The New Technology
by N. L. P. NLP ComprehensiveNLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want. <p><p> Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you'll need to achieve peak performance in business and life.
NLP: The New Technology of Achievement
by NLP Comprehensive Training TeamNLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you'll need to achieve peak performance in business and life.
NPR's Podcast Start Up Guide: Create, Launch, and Grow a Podcast on Any Budget
by Glen WeldonFrom NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level.Whoever you are, whatever you love, there&’s a podcast audience waiting for you, and in today&’s booming audio storytelling landscape, it&’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That&’s where NPR comes in. In NPR&’s Podcast Start Up Guide, Glen Weldon draws on NPR&’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.
Nachhaltigkeitskommunikation in der Gesundheitswirtschaft: Wie Sie nachhaltig agieren und glaubwürdig kommunizieren (Edition Nachhaltig wirtschaften)
by Viviane Scherenberg Tobias KestingDieses Buch beschäftigt sich mit der Innen- und Außenkommunikation „echter“ Nachhaltigkeit. Denn Kommunikation ist ein wichtiger Baustein, damit gelebte Nachhaltigkeit und nachhaltiges Handeln in der Praxis der Gesundheitswirtschaft funktionieren. Aus der Analyse verschiedener Ebenen (organisations-, produkt- und/oder prozessbezogen) und der Betrachtung unterschiedlicher Stakeholder-Perspektiven (insb. Patient*innen, Mitarbeitende, zukünftige Arbeitnehmer*innen und Gesellschaft) sowie unter Einbeziehung von Praxisbeispielen und Erkenntnissen aus Interviews zeigt das Autorenteam, wie nachhaltiges Handeln und dessen glaubwürdige Kommunikation in der Gesundheitswirtschaft umgesetzt werden können.
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
by Robert Scoble Shel IsraelScoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a small town plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers.
Naked Edge: I-Team 4 (I-Team #4)
by Pamela ClareFans of Suzanne Brockmann, Maya Banks, Christy Reece, Julie Ann Walker and Cindy Gerard will adore Pamela Clare's expertly plotted romantic suspense series, which sets the pages alight with sizzling chemistry. For tension, thrills, romance and passion take a spin with the I-Team.The day Navajo journalist Katherine James met Gabriel Rossiter, the earth literally moved beneath her feet when he saved her from a rockslide. So she is crushed when she recognizes her rescuer among the law enforcement officers throwing her and her friends off Mesa Butte, land they consider sacred. Gabe swore he would never again lose himself to a woman. But the attraction he feels to Kat is undeniable. And, appalled by his orders, he's determined to get to the bottom of events at Mesa Butte. But asking questions can be dangerous - almost as dangerous as risking one's heart. Soon Kat and Gabe's passion for the truth - and each other - makes them targets for those who would do anything, even kill, to keep Native Americans off their sacred land...Sexy. Thrilling. Unputdownable. Take a wildly romantic ride with Pamela Clare's I-Team: Extreme Exposure, Hard Evidence, Unlawful Contact, Naked Edge, Breaking Point, Striking Distance.
Naked In Baghdad
by Anne GarrelsAs National Public Radio's senior foreign correspondent, Anne Garrels has covered conflicts in Chechnya, Bosnia, Kosovo, Afghanistan, and elsewhere. She is renowned for direct, down-to-earth, insightful reportage, and for her independent take on what she sees. One of only sixteen non-embedded American journalists who stayed in Baghdad's now-legendary Palestine Hotel throughout the American invasion of Iraq, she was at the very center of the storm. Naked in Baghdad gives us the sights, sounds, and smells of our latest war with unparalleled vividness and immediacy. Garrels's narrative starts with several trips she made to Baghdad before the war, beginning in October 2002. At its heart is her evolving relationship with her Iraqi driver/minder, Amer, who becomes her friend and confidant, often serving as her eyes and ears among the populace and taking her where no other reporter was able to penetrate. Amer's own strong reactions and personal dilemma provide a trenchant counterpoint to daily events. The story is also punctuated by e-mail bulletins sent by Garrels's husband, Vint Lawrence, to their friends around the world, giving a private view of the rough-and-tumble, often dangerous life of a foreign correspondent, along with some much-needed comic relief.
Nano-Structures for Optics and Photonics
by John Collins Luciano Silvestri Baldassare Di BartoloThe contributions in this volume were presented at a NATO Advanced Study Institute held in Erice, Italy, 4-19 July 2013. Many aspects of important research into nanophotonics, plasmonics, semiconductor materials and devices, instrumentation for bio sensing to name just a few, are covered in depth in this volume The growing connection between optics and electronics, due to the increasing important role plaid by semiconductor materials and devices, find their expression in the term photonics, which also reflects the importance of the photon aspect of light in the description of the performance of several optical systems. Nano-structures have unique capabilities that allow the enhanced performance of processes of interest in optical and photonic devices. In particular these structures permit the nanoscale manipulation of photons, electrons and atoms; they represent a very hot topic of research and are relevant to many devices and applications. The various subjects bridge over the disciplines of physics, biology and chemistry, making this volume of interest to people working in these fields. The emphasis is on the principles behind each technique and on examining the full potential of each technique.
Nanoelectronics, Circuits and Communication Systems: Proceeding of NCCS 2017 (Lecture Notes in Electrical Engineering #511)
by Jyotsna Kumar Mandal Vijay NathThis book features selected papers presented at Third International Conference on Nanoelectronics, Circuits and Communication Systems (NCCS 2017). Covering topics such as MEMS and nanoelectronics, wireless communications, optical communication, instrumentation, signal processing, Internet of Things, image processing, bioengineering, green energy, hybrid vehicles, environmental science, weather forecasting, cloud computing, renewable energy, RFID, CMOS sensors, actuators, transducers, telemetry systems, embedded systems, and sensor network applications in mines, it is a valuable resource for young scholars, researchers, and academics.