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PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business
by Christina DavesThe do-it-yourself guide to getting publicity for your business—without a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more &“Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.&” —Steve Olsher, New York Times–bestselling author of What&’s Your WHAT
PR für vegane und nachhaltige Produkte: Presse- und Öffentlichkeitsarbeit für Unternehmen und Startups mit Purpose
by Katrin KasperDieses Buch zeigt, wie Unternehmen vegane und nachhaltige Produkte oder Dienstleistungen vermarkten und kommunizieren können. Denn Veränderungen hin zu mehr Nachhaltigkeit können nur gelingen, wenn Menschen überzeugt und begeistert werden – Verbote hingegen sind eher kontraproduktiv. Wie also können „Veggie“-Produkte den Konsumenten schmackhaft gemacht werden? Wie lassen sich nachhaltige Marken authentisch positionieren? Und was tun, wenn die Ideale groß, die Budgets aber klein sind? Katrin Kasper zeigt, wie man mit Storytelling, überraschenden PR-Aktionen und professioneller Pressearbeit die Wahrnehmung der Menschen beeinflussen und das Konsumverhalten langfristig positiv verändern kann – und dabei ganz nebenbei die Welt verbessert.
PR und Organisationskommunikation im Gesundheitswesen: Interdisziplinäre Perspektiven auf Wertehorizonte und deren Spannungsfelder
by Doreen ReifegersteDas Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrößen sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
PR-Perspektiven: Reflexionen zur Theorie der Praxis
by Lars Rademacher Peter SzyszkaMit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen.Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.
PRIDE: Fifty Years of Parades and Protests from the Photo Archives of the New York Times
by Adam Nagourney The New York TimesA stunning fifty-year visual history of LGBTQ pride marches, parades, and protests, taken from the New York Times photo archives.It began in New York City on June 28, 1969. When police raided the Stonewall Inn—a bar in the Greenwich Village neighborhood, known as a safe haven for gay men—violent demonstrations and protests broke out in response. The Stonewall Riots, as they would come to be known, were the first spark in the wildfire that would become the LGBTQ rights revolution. Fifty years later, the LGBTQ community and its supporters continue to gather every June to commemorate this historic event. Here, collected for the first time by The New York Times, is a powerful visual history of five decades of parades and protests of the LGBTQ rights movement. These photos, paired with descriptions of major events from each decade as well as selected reporting from The Times, showcase the victories, setbacks, and ongoing struggles for the LGBTQ community.“To take in the breadth of [PRIDE’s] contents—to see the scope of LGBTQ+ rights, from the first Christopher Street Day march in 1970 to protests for transgender rights just last year—is to witness the power of visibility firsthand.” —them.“This book is a powerful visual history of five decades of parades and protests for equality. Educational and visually enriching, complete with photos from The New York Times, this book is the perfect companion for any coffee table.” —BookTrib
PRIMA 2016: Princiles and Practice of Multi-Agent Systems
by Matteo Baldoni Amit K. Chopra Tran Cao Son Katsutoshi Hirayama Paolo TorroniThis book constitutes the refereed proceedings of the 19th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2016, held in Phuket, Thailand, in August 22-26, 2016. The 16 revised full papers presented together with two invited papers, 9 short papers and three extended abstracts were carefully reviewed and selected from 50 submissions. The intention of the papers is to showcase research in several domains, ranging from foundations of agent theory and engineering aspects of agent systems, to emerging interdisciplinary areas of agent-based research.
Pacific Citizens: Larry and Guyo Tajiri and Japanese American Journalism in the World War II Era
by Greg Robinson Harry HondaOffering a window into a critical era in Japanese American life, Pacific Citizens collects key writings of Larry S. Tajiri, a multitalented journalist, essayist, and popular culture maven. He and his wife, Guyo, who worked by his side, became leading figures in Nisei political life as the central purveyors of news for and about Japanese Americans during World War II, both those confined in government camps and others outside. The Tajiris made the community newspaper the Pacific Citizen a forum for liberal and progressive views on politics, civil rights, and democracy, insightfully addressing issues of assimilation, multiracialism, and U.S. foreign relations. Through his editorship of the Pacific Citizen as well as in articles and columns in outside media, Larry Tajiri became the Japanese American community's most visible spokesperson, articulating a broad vision of Nisei identity to a varied audience. In this thoughtfully framed and annotated volume, Greg Robinson interprets and examines the contributions of the Tajiris through a selection of writings, columns, editorials, and correspondence from before, during, and after the war. Pacific Citizens contextualizes the Tajiris' output, providing a telling portrait of these two dedicated journalists and serving as a reminder of the public value of the ethnic community press.
Packet Forwarding Technologies
by Weidong WuAs Internet traffic continues to grow exponentially, there is a great need to build Internet protocol (IP) routers with high-speed and high-capacity packet networking capabilities. The first book to explore this subject, Packet Forwarding Technologies explains in depth packet forwarding concepts and implementation technologies. It covers the
Padroneggiare le App: Guida per Principianti Per Iniziare a Monetizzare le App
by Adidas WilsonLe tecnologie di comunicazione sono in costante progresso per stare al passo coi tempi. Le app di messaggistica vanno alla grande ora. Stanno prendendo completamente il sopravvento sui social media, diventando il modo principale con cui comunichiamo online Quando la maggior parte degli imprenditori comincia, inizia a leggere articoli su “come fare il botto con la tua prima app”, “creare l’app da miliardi di dollari”, e la maggior parte dei libri riguardanti questo argomento. Sono attaccati a questa versione dei fatti, ma ciechi di fronte all’altra. Per ottenere la tua storia di successo, devi scoprire perché le altre app falliscono. L’amara verità è che ci sono più app fallite che di successo.
Page One: Inside The New York Times and the Future of Journalism
by Participant Media David FolkenflikThe news media is in the middle of a revolution. Old certainties have been shoved aside by new entities such as WikiLeaks and Gawker, Politico and the Huffington Post. But where, in all this digital innovation, is the future of great journalism? Is there a difference between an opinion column and a blog, a reporter and a social networker? Who curates the news, or should it be streamed unimpeded by editorial influence? Expanding on Andrew RossiOCOs ?rivetingOCO film ("Slate"), David Folkenflik has convened some of the smartest media savants to talk about the present and the future of news. Behind all the debate is the presence of the New York Times, and the inside story of its attempt to navigate the new world, embracing the immediacy of the web without straying from a commitment to accurate reporting and analysis that provides the paper with its own definition of what it is there to showcase: all the news thatOCOs fit to print. "
Pages from the Past
by Carolyn KitchAmerican popular magazines play a role in our culture similar to that of public historians, Carolyn Kitch contends. Drawing on evidence from the pages of more than sixty magazines, including Newsweek, Rolling Stone, Black Enterprise, Ladies' Home Journal, and Reader's Digest, Kitch examines the role of journalism in creating collective memory and identity for Americans. Editorial perspectives, visual and narrative content, and the tangibility and keepsake qualities of magazines make them key repositories of American memory, Kitch argues. She discusses anniversary celebrations that assess the passage of time; the role of race in counter-memory; the lasting meaning of celebrities who are mourned in the media; cyclical representations of generational identity, from the Greatest Generation to Generation X; and anticipated memory in commemoration after crisis events such as those of September 11, 2001. Bringing a critically neglected form of journalism to the forefront, Kitch demonstrates that magazines play a special role in creating narratives of the past that reflect and inform who we are now.
Pain Killer: An Empire of Deceit and the Origin of America's Opioid Epidemic
by Barry Meier“Groundbreaking . . . the shocking account of the origins of today's opioid epidemic, the creators of this plague, and the way to help stop it.”—Sam Quinones, author of Dreamland: The True Tale of America’s Opiate Epidemic“Prescient . . . a landmark work of investigative journalism.”—David A. Kessler, former commissioner of the Food and Drug Administration and author of The End of Overeating Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma’s aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. In Pain Killer, Pulitzer Prize–winning New York Times reporter Barry Meier exposes the roots of the most pressing health epidemic of the twenty-first century. Powerful narcotic painkillers, or opioids, were once used as drugs of last resort for pain sufferers. Purdue turned OxyContin into a billion-dollar blockbuster by launching an unprecedented marketing campaign claiming that the drug’s long-acting formulation made it safer to use than traditional painkillers for many types of pain. That illusion was quickly shattered as drug abusers learned that crushing an Oxy could release its narcotic payload all at once. Even in its prescribed form, Oxy proved fiercely addictive. As OxyContin’s use and abuse grew, Purdue concealed what it knew from regulators, doctors, and patients. Here are the people who profited from the crisis and those who paid the price, those who plotted in boardrooms and those who tried to sound alarm bells. A country doctor in rural Virginia, Art Van Zee, took on Purdue and warned officials about OxyContin abuse. An ebullient high school cheerleader, Lindsey Myers, was reduced to stealing from her parents to feed her escalating Oxy habit. A hard-charging DEA official, Laura Nagel, tried to hold Purdue executives to account. The drugmaker’s owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin. In this updated edition of Pain Killer, Barry Meier breaks new ground in his decades-long investigation into the opioid epidemic. He takes readers inside Purdue to show how long the company withheld information about the abuse of OxyContin and gives a shocking account of the Justice Department’s failure to alter the trajectory of the opioid epidemic and protect thousands of lives. Equal parts crime thriller, medical detective story, and business exposé, Pain Killer is a hard-hitting look at how a supposed wonder drug became the gateway drug to a national tragedy.
Painfully Shy: How to Overcome Social Anxiety and Reclaim Your Life
by Barbara Markway Gregory P. MarkwayQuestion:* Do you feel shy and self-conscious in social situations?* Are you plagued with self-doubts about how you come across to others?* Do you feel physically sick with worry about certain situations that involve interacting with others?* Do you make excuses, or even lie to avoid the social situations you dread?* Do you make important decisions based on whether you'll have to participate in groups or speak in front of others?If you answered yes to any of these questions, you're not alone. Millions of people experience social anxiety of painful shyness to such a degree that it disrupts their daily lives. In fact, as many as one out of every eight Americans will at some point suffer from what's called social anxiety disorder, or social phobia. Social anxiety disorder is a real problem. But fortunately, it's also one that can be overcome. Drs. Barbara and Greg Markway, psychologists and experts in the field, coach you every step of the way in this warm, easy-to-read, and inspiring book. You'll learn how social anxiety disorder develops, how it affects all aspects of your life, and most importantly, how to chart your course to recovery.
Painless Speaking
by Mary ElizabethDesigned for use in middle school and high school classrooms, as well as at home, books in this series transform subjects that are normally dreaded by many students. "Painless" books take light-hearted approaches to their subjects, while addressing topics that classroom texts never get to. "Painless Speaking" explores the uniquely human act of oral communication, including elements in our culture that shape the way we speak. It explores finding one's voice, understanding the basic unit of speech communication (an utterance), learning the art of conversation, reading aloud from fiction and nonfiction texts, and instruction in public speaking, which entails composing, practicing, and delivering a speech. Students will find guidelines for self-evaluation of a public speech.
Pains in the Office
by Daniel Wilson Andrew HolmesWhat could be worse than being stuck in an office all day? Meetings, deadlines. . . colleagues. Surely no torture can crush the spirit so completely as prolonged exposure to these people. You?ve faked phone calls to avoid them. You?ve hidden in toilet cubicles until they?ve gone away. At last there?s an effective way to fight back. Pains in the Office will help you identify, shun and plan your revenge on the 50 worst types of people you meet at work. Your job may be awful, you may hate your colleagues with a passion, but here at least is a happy place to retreat into. This is your comfort blanket, hidey-hole and fire escape all rolled into one. Pains in the Office is guaranteed to become as indispensable to the office worker as cigarette breaks and free stationery. It?s the perfect antidote to nightmarish co-workers everywhere!
Painscapes
by Ej Gonzalez-Polledo Jen TarrThis book brings into dialogue approaches from anthropology, sociology, visual art, theatre, and literature to question what kinds of relations, frames and politics constitute pain across disciplines and methodologies. Each chapter offers a unique window onto the notoriously difficult problem of how pain is defined and communicated. The contributors reimagine the value of images and photography, poetry, history, drama, stories and interviews, not as 'better' representations of the pain experience, but as devices to navigate the complexity of pain across different physical, social, and intersubjective domains. This innovative collection provides a new access point to the phenomenon of pain and the materialities, affects, structures and institutions that constitute it. This book will appeal to readers seeking to better understand pain's complexity and the social and affective ecologies through which pain is known, communicated and lived.
Palestine: A Photographic Journey
by George Baramki AzarThis title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1991.
Palgrave Handbook of Science and Health Journalism
by Kim Walsh-Childers Merryn McKinnonThis handbook reviews the extant literature on the most important issues in health and science journalism, with a focus on summarizing the relevant research and identifying key questions that are yet to be answered. It explores challenges and best practices in health and science reporting, formats and audiences, key topics such as climate change, pandemics and space science, and the ethics and political impacts of science and health journalist practice. With numerous international contributions, it provides a comprehensive overview of an emerging area of journalism studies and science communication.
Pandemic Communication
by Stephen M. Croucher Audra Diers-LawsonThis book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda for those effects across the broad field of communication studies. Through contributions from experts in communication subdisciplines such as crisis, organizational, interpersonal, health, intergroup, and intercultural, this book provides the reader with a comprehensive view of the emerging field of study "pandemic communication." Each chapter has four primary objectives to: (1) define critical issues for pandemic communication from its subdiscipline’s perspective, (2) examine how communication varies during pandemic(s), (3) provide examples of how pandemic(s) havefor affected communication, and (4) propose a research agenda to build pandemic communication theory. This book is suited to undergraduate or post-graduate courses or modules in communication studies across a variety of subdisciplines as well as a reference for researchers in the subject.
Pandemic, Governance and Communication: The Curious Case of COVID-19 (Routledge Series on the Humanities and the Social Sciences in a Post-COVID-19 World)
by Dipankar SinhaThis book focuses on what is arguably the most devastating phenomenon in the history of modern civilization, the COVID-19 pandemic. It shows how, on the one hand, the pandemic has exposed governments the world over to deal with a major health crisis; and, on the other, efforts by the ruling forces to enforce surveillance on people and disciplining them by maneuvering cutting-edge digital technology in the name of security and safety. Second, it explores how the mainstream versions of crisis communication and risk communication face huge challenges during a pandemic. Finally, it analyses how the pandemic propels an extraordinary expansion of infodemic — rapid spread of excessive quantities of misinformation and disinformation of the fake and false variety — and how social media in particular becomes its main tool in causing subversion of the prevalent information order. Engaging, comprehensive and accessible, this book will be of immense importance to scholars and researchers of politics, especially governance and political communication, communication studies, and public health management. It will be vital for public policy professionals, experts in thinktanks, career bureaucrats, and non-governmental organizations.
Pandemics in the Age of Social Media: Information and Misinformation in Developing Nations (Routledge Studies in New Media and Cyberculture)
by Vikas Kumar Mohit RewariThis book offers insights into social media practices and challenges in developing nations during the COVID-19 pandemic. Covering different aspects of social media during the pandemic, the book offers new frameworks, concepts, tools and techniques for integrating social media to support national development. Thematically organized chapters from a global team of scholars address the different aspects of social media during the pandemic. The book begins by looking at ICT for development and how development agencies have used social media platforms, before looking at engagement with these social media campaigns and the spread of misinformation. Further chapters cover the practical uses of social media in healthcare and virtual medicine, mental health issues and challenges, remote education and government policies. This timely volume will be of interest to scholars and students of social media, health communication, global development studies and NGO communication.
Pandora's Box: How Guts, Guile, and Greed Upended TV
by Peter BiskindA NEW YORKER BEST BOOKS OF 2023 SELECTION“Biskind’s saga about the rise and fall of prestige television explains, in punchy, propulsive prose, how we went from Tony Soprano to Ted Lasso.” —New YorkerBestselling author of Easy Riders, Raging Bulls and Down and Dirty Pictures, cultural critic Peter Biskind turns his eye toward the new golden age of television, sparked by the fall of play-it-safe network TV and the rise of boundary-busting cable, followed by streaming, which overturned both—based on exclusive, candid, and colorful interviews with executives, writers, showrunners, directors, and actorsWe are now lucky enough to be living through the era of so-called Peak TV, in which television, in its various guises and formats, has seized the entertainment mantle from movies and dominates our leisure time. How and why this happened is the subject of this book.Instead of focusing on one service, like HBO, Pandora’s Box asks, “What did HBO do, besides give us The Sopranos?” The answer: It gave us a revolution. Biskind bites off a big chunk of entertainment history, following HBO from its birth into maturity, moving on to the basic cablers like FX and AMC, and ending up with the streamers and their wars, pitting Netflix against Amazon Prime Video, Max, and the killer pluses—Disney, Apple TV, and Paramount.Since the creative and business sides of TV are thoroughly entwined, Biskind examines both, and the interplay between them. Through frank and shockingly intimate interviews with creators and executives, Pandora’s Box investigates the dynamic interplay of commerce and art through the lens the game-changing shows they aired—not only old warhorses like The Sopranos, but recent shows like The White Lotus, Succession, and Yellow- (both -stone and -jackets)—as windows into the byzantine practices of the players as they use money and guile to destroy their competitors.In the end, this book crystal-balls the future in light of the success and failures of the streamers that, after apparently clearing the board, now face life-threatening problems, some self-created, some not. With its long view and short takes—riveting snapshots of behind-the-scenes mischief—Pandora’s Box is the only book you’ll need to read to understand what’s on your small screen and how it got there.
Panic as Man Burns Crumpets: The Vanishing World of the Local Journalist
by Roger Lytollis'For those who know about provincial newspapers, this will be a classic and a gem. Those who don't know will envy what they have missed' MELVYN BRAGG'Brisk and entertaining. A very readable love letter to a disappearing world, told with verve and tenderness' STUART MACONIE, author of Pies and Prejudice'Gut-bustingly funny, poignant and packed with astonishing insider information'M. W. CRAVEN, author of the award-winning The Puppet ShowYou dreamed of being a journalist and the dream has come true. You love working for your local paper . . . although not everything is as you imagined.You embarrass yourself with a range of celebrities, from John Hurt to Jordan. Your best story is 'The Man With the Pigeon Tattoo'.A former colleague interviews President Trump. You urinate in the president of the Mothers' Union's garden. Your appearance as a hard-hitting columnist on a BBC talk show does not go well. And being photographed naked is only the second most humiliating thing to happen one infamous afternoon. There are serious stories, such as a mass shooting, a devastating flood, and the search for Madeleine McCann.Meanwhile local papers are dying. Your building is crumbling and your readership is dwindling. Your carefully crafted features are read by fewer people than a story about fancy dress for dogs. Panic as Man Burns Crumpets is the inside story of local newspapers during the past twenty-five years, told in a way that's funny, poignant and revealing.
Panic as Man Burns Crumpets: The Vanishing World of the Local Journalist
by Roger Lytollis'For those who know about provincial newspapers, this will be a classic and a gem. Those who don't know will envy what they have missed' MELVYN BRAGG'Brisk and entertaining. A very readable love letter to a disappearing world, told with verve and tenderness' STUART MACONIE, author of Pies and Prejudice'Gut-bustingly funny, poignant and packed with astonishing insider information'M. W. CRAVEN, author of the award-winning The Puppet Show'Local journalism has never seemed more exotic than in this part-memoir, part-ode to that disappearing art, which is as funny as it is endearing . . . Told with a tender fondness, the bonkers, baffling but vital world of local press is paraded with the style that it deserves'JONATHAN WHITELAW, Sun'Refreshingly honest, engagingly self-deprecating, tremendously funny and more than a little heartbreaking. By far my favourite read of the year so far'MIKE WARD, TV editor, Daily Express/Daily Star 'Local publishers . . . need to hold on to thoughtful, dedicated writers such as Roger Lytollis, or his book will be an epitaph to a centuries-old industry'IAN BURRELL, i paper'Anyone who has ever worked at a local newspaper, or wondered what it is like, should read this book'DOMINIC PONSFORD, media editor at New Statesman Media Group/editor-in-chief at Press Gazette'[Lytollis] writes with clarity, comically self-effacing honesty and surprising poignancy . . . [this is] the story of what it is like to love what you do, and be great at it, and to watch it collapse around you in slow motion' ROBYN VINTER, GuardianYou dreamed of being a journalist and the dream has come true. You love working for your local paper . . . although not everything is as you imagined.You embarrass yourself with a range of celebrities, from John Hurt to Jordan. Your best story is 'The Man With the Pigeon Tattoo'.A former colleague interviews President Trump. You urinate in the president of the Mothers' Union's garden. Your appearance as a hard-hitting columnist on a BBC talk show does not go well. And being photographed naked is only the second most humiliating thing to happen one infamous afternoon. There are serious stories, such as a mass shooting, a devastating flood, and the search for Madeleine McCann.Meanwhile local papers are dying. Your building is crumbling and your readership is dwindling. Your carefully crafted features are read by fewer people than a story about fancy dress for dogs. Panic as Man Burns Crumpets is the inside story of local newspapers during the past twenty-five years, told in a way that's funny, poignant and revealing.
Pantsuit Nation
by Libby ChamberlainAn inspiring collection of stories and photographs that capture what it means to live, work, love, and resist in America—from the Facebook group with millions of engaged and impassioned members. In October 2016, Maine resident Libby Chamberlain created a “secret” Facebook group encouraging a handful of friends to wear pantsuits to the polls. Overnight, the group of thirty exploded to 24,000 members. By November 8, the group was three million strong. Since Pantsuit Nation’s inception, its members have shared personal stories that illustrate the complexities of living in a vibrant, oftentimes contentious democracy. Members turn to Pantsuit Nation as a place of refuge and inspiration, where marginalized voices are amplified, faces are put to political decisions, resources are shared, and activism is ignited. It is a dynamic, diverse community united by an unwavering commitment to building a more just, inclusive world. Now, hundreds of Pantsuit Nation members have contributed their stories and photographs to form this extraordinary book. An indelible testament to the idea that change comes first from the heart, and that the surest way to move a heart is to tell a story, Pantsuit Nation is a portrait of a moment in history and a rallying cry for our time.