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On Negotiating
by Mark H. MccormackAn advanced course on the art of negotiating, this book is filled with personal and professional anecdotes to illustrate the concepts.
On Press: The Liberal Values That Shaped the News
by Matthew PressmanAs Matthew Pressman’s timely history reveals, during the turbulent 1960s and 70s the core values that held the news industry together broke apart and the distinctive characteristics of contemporary American print journalism emerged. Simply reporting the facts was no longer enough as reporters recognized a need to interpret events for their readers.
On Press: The Liberal Values That Shaped the News
by Matthew PressmanA study of how mainstream journalism transformed from 1960 to 1980.In the 1960s and 1970s, the American press embraced a new way of reporting and selling the news. The causes were many: the proliferation of television, pressure to rectify the news media’s dismal treatment of minorities and women, accusations of bias from left and right, and the migration of affluent subscribers to suburbs. As Matthew Pressman’s timely history reveals, during these tumultuous decades the core values that held the profession together broke apart, and the distinctive characteristics of contemporary American journalism emerged.Simply reporting the facts was no longer enough. In a country facing assassinations, a failing war in Vietnam, and presidential impeachment, reporters recognized a pressing need to interpret and analyze events for their readers. Objectivity and impartiality, the cornerstones of journalistic principle, were not jettisoned, but they were reimagined. Journalists’ adoption of an adversarial relationship with government and big business, along with sympathy for the dispossessed, gave their reporting a distinctly liberal drift. Yet at the same time, “soft news”—lifestyle, arts, entertainment—moved to the forefront of editors’ concerns, as profits took precedence over politics.Today, the American press stands once again at a precipice. Accusations of political bias are more rampant than ever, and there are increasing calls from activists, customers, advertisers, and reporters themselves to rethink the values that drive the industry. As On Press suggests, today’s controversies—the latest iteration of debates that began a half-century ago—will likely take the press in unforeseen directions and challenge its survival.Praise for On Press“The ultimate story behind all the stories. In tracing the evolution of news over the past half century, Matthew Pressman has produced an account that’s deeply historical and not a little troubling. In an age when the press is alternately villain or hero, Pressman serves as a kind of medicine man of journalism, telling us how we got from there to here and warning us what must change.” —Graydon Carter, former editor of Vanity Fair“Pressman helps us understand how we came to our current, troubled media moment with his deeply researched, engagingly written history of America’s press in the 1960s and ’70s. This is an important and original contribution—and a needed one.” —Margaret Sullivan, media columnist for the Washington Post
On Secrets
by Annika SmethurstOn June 4, Federal Police raided the home of Walkley award-winning journalist Annika Smethurst, changing her life forever.Police claim they were investigating the publication of classified information, her employer called it a 'dangerous act of intimidation', Smethurst believes she was simply doing her job.Smethurst became the accidental poster woman for press freedom as politicians debated the merits of police searching through her underwear drawer. In On Secrets she will discuss the impact this invasion has had on her life, and examine the importance of press freedom.
On Smaller Dogs and Larger Life Questions
by Kate FigesComing up to her sixtieth birthday, Kate Figes found herself turning to the larger questions of family, love and life's meaning. It is like this author to examine different stages in writing, and her books - from new motherhood and adolescence to coupledom and infidelity - testify to this way of understanding herself and others: so naturally she turned to writing to explore the challenges of becoming sixty. And then - a horrible, and sudden diagnosis of breast cancer which had metastasised.Instead of a gentle journey into middle age, Kate Figes began to write for her life. Now, clawing back confidence and control was not just the ordinary business of these years: it was the only way to try and survive great pain and emotional turmoil. As her writing became an honest reflection on ageing, failing, regrets and the importance of childhood memory, friends, family and love she found a new determination to live to the full and about finding ways to face up to a shortened life expectancy with dignity.Original, passionate, funny and moving, On Smaller Dogs and Larger Life Questions will resonate with anyone dealing with the many griefs and freedoms of midlife. It is about living with a life-threatening disease but it is even more: an intelligent and passionate look at the way we can approach disappointment and trouble, friendship and love - every day.
On Speaking Well: How to Give a Speech with Style, Substance, and Clarity
by Peggy NoonanFor anyone who fears the thought of writing and giving a speech--be it to business associates, or at a wedding--help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including: Finding you own authentic voice Developing a text that interest you Acing the all-important first paragraph Using logic to move your audience Creating, developing, and reinventing the "core speech" for diverse audiences Strengthening your speech with a vital element: humor Winnowing your thought down to the essentials Handling professional jargon, clichés, and the sound bite syndrome Presenting your speech in the best way Collecting intellectual income--conversing your speech treasures Breaking all the rules and still succeeding Reading for inspiration--how to use the excellence of others Complete with lessons, tips and memorable examples, On Speaking Well shows us how to create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative how-to guide for anyone writing or giving a speech
On the Border of Truth: From Lies, Incorporated (A Vintage Short)
by Ari Rabin-Havt Media Matters for AmericaIn a post-truth political landscape, there is a carefully concealed but ever-growing industry of organized misinformation that exists to create and disseminate lies in the service of political agendas. This is especially true today for immigration reform, which has become severely limited under President Trump’s first term in office and affecting millions of people’s lives. livelihoods and families. Scrutinizing the dangerous misinformation purveyed by organizations like John Tanton’s The Center of Immigration Studies and others, On the Border of Truth is a powerful look at the organizations and people that have been pushing a coordinated assault on truth for years before the 2016 election. A Vintage Shorts Selection. An ebook short.
On the Commerce of Thinking: Of Books and Bookstores
by Jean-Luc Nancy David WillsJean-Luc Nancy's On the Commerce of Thinking concerns the particular communication of thoughts that takes place by means of the business of writing, producing, and selling books. His reflection is born out of his relation to the bookstore, in the first place his neighborhood one, but beyond that any such "perfumery, rotisserie, patisserie," as he calls them, dispensaries "of scents and flavors through which something like a fragrance or bouquet of the book is divined, presumed, sensed." On the Commerce of Thinking is thus not only something of a semiology of the specific cultural practice that begins with the unique character of the writer's voice and culminates in a customer crossing the bookstore threshold, package under arm, on the way home to a comfortable chair, but also an understated yet persuasive plea in favor of an endangered species. In evoking the peddler who, in times past, plied the streets with books and pamphlets literally hanging off him, Nancy emphasizes the sensuality of this commerce and reminds us that this form of consumerism is like no other, one that ends in an experience-reading-that is the beginning of a limitless dispersion, metamorphosis, and dissemination of ideas. Making, selling, and buying books has all the elements of the exchange economy that Marx analyzed--from commodification to fetishism--yet each book retains throughout an absolute and unique value, that of its subject. With reading, it gets repeatedly reprinted and rebound. For Nancy, the book thus functions only if it remains at the same time open and shut, like some Moebius strip. Closed, it represents the Idea and takes its place in a canon by means of its monumental form and the title and author's name displayed on its spine. But it also opens itself to us, indeed consents to being shaken to its core, in being read each time anew.
On the Front Lines of the Cold War: An American Correspondent's Journal from the Chinese Civil War to the Cuban Missile Crisis and Vietnam (From Our Own Correspondent)
by Seymour ToppingIn the years following World War II, the United States suffered its most severe military and diplomatic reverses in Asia while Mao Zedong laid the foundation for the emergence of China as a major economic and military world power. As a correspondent for the International News Service, the Associated Press, and later for the New York Times, Seymour Topping documented on the ground the tumultuous events during the Chinese Civil War, the French Indochina War, and the American retreat from Vietnam, Cambodia, and Laos. In this riveting narrative, Topping chronicles his extraordinary experiences covering the East-West struggle in Asia and Eastern Europe from 1946 into the 1980s, taking us beyond conventional historical accounts to provide a fresh, first-hand perspective on American triumphs and defeats during the Cold War era.At the close of World War II, Topping -- who had served as an infantry officer in the Pacific -- reported for the International News Service from Beijing and Mao's Yenan stronghold before joining the Associated Press in Nanking, Chiang Kai-shek's capital. He covered the Chinese Civil War for the next three years, often interviewing Nationalist and Communist commanders in combat zones. Crossing Nationalist lines, Topping was captured by Communist guerrillas and tramped for days over battlefields to reach the People's Liberation Army as it advanced on Nanking. The sole correspondent on the battlefield during the decisive Battle of the Huai-Hai, which sealed Mao's victory, Topping later scored a world-wide exclusive as the first journalist to report the fall of the capital. In 1950, Topping opened the Associated Press bureau in Saigon, becoming the first American correspondent in Vietnam. In 1951, John F. Kennedy, then a young congressman on a fact-finding visit to Saigon, sought out Topping for a briefing. Assignments in London and West Berlin followed, then Moscow and Hong Kong for the New York Times. During those years Topping reported on the Chinese intervention in the Korean conflict, Mao's Cultural Revolution and its preceding internal power struggle, the Chinese leader's monumental ideological split with Nikita Khrushchev, the French Indochina War, America's Vietnam War, and the genocides in Cambodia and Indonesia. He stood in the Kremlin with a vodka-tilting Khrushchev on the night the Cuban missile crisis ended and interviewed Fidel Castro in Havana on its aftermath.Throughout this captivating chronicle, Topping also relates the story of his marriage to Audrey Ronning, a world-renowned photojournalist and writer and daughter of the Canadian ambassador to China. As the couple traveled from post to post reporting on some of the biggest stories of the century in Asia and Eastern Europe, they raised five daughters. In an epilogue, Topping cites lessons to be learned from the Asia wars which could serve as useful guides for American policymakers in dealing with present-day conflicts in Afghanistan and Iraq.From China to Indochina, Burma to Korea and beyond, Topping did more than report the news; he became involved in international diplomacy, enabling him to gain extraordinary insights. In On the Front Lines of the Cold War, Topping shares these insights, providing an invaluable eyewitness account of some of the pivotal moments in modern history.
On the Measurement of Social Phenomena: A Methodological Approach (SpringerBriefs in Political Science)
by Marco DelmastroThis book explores the analysis of social phenomena, using a multidisciplinary approach while addressing statistical, economic, sociological, as well as psychological issues.The author presents a detailed account of the procedures and techniques used to gather, process, and analyze data. Topics covered include, but are not limited to survey data, content analysis data, data visualization, as well as data about crimes.The book addresses this methodological framework that drives applied social sciences in an applicative and simple way, by analyzing key social phenomena such as the threats to journalism, the so-called chilling effect, and the market for news. Finally, the author examines the data and measures of the recent COVID-19 pandemic.This book is a must-read for everybody interested in a better understanding of the methodological analysis of social phenomena, social and political methodology, and applied science in general.
On the Mental Intercourse: The Communication Theories of Karl Marx and Friedrich Engels
by Lidan ChenThis book meticulously examines the works of Karl Marx and Friedrich Engels (including numerous letters) to present their thoughts on communication and media studies from the perspective of “world intercourse” to reveal their spread in all areas of social information dissemination of ideas. The scope of the book ranges from language, writing and printing to newspapers, and from religion, literature and art, public opinion, and publicity to news, the communication revolution, communication policy, communication psychology, and the free exchanges of workers in the party. It is intended for readers with a college degree or above, especially those concerned about the dissemination of information and social interaction as well as intercourse.
On the Nature of Effective CIO/CEO Communication
by Alexander Hütter Thomas Arnitz René RiedlThis book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations in the manufacturing and retail industries. It examines how CIOs and CEOs can achieve effectiveness in their communication, including insights into antecedents and consequences of communication effectiveness. Based on the interview data the authors develop a CIO/CEO communication model with which CIOs and CEOs can gain new insights into the efficiency of their interactions, likely resulting in higher levels of shared understanding regarding the role of IT in their organization.
On the Sidelines: Gendered Neoliberalism and the American Female Sportscaster (Sports, Media, and Society)
by Guy HarrisonWhen sports fans turn on the television or radio today, they undoubtedly find more women on the air than ever before. Nevertheless, women sportscasters are still subjected to gendered and racialized mistreatment in the workplace and online and are largely confined to anchor and sideline reporter positions in coverage of high-profile men&’s sports. In On the Sidelines Guy Harrison weaves in-depth interviews with women sportscasters, focus groups with sports fans, and a collection of media products to argue that gendered neoliberalism—a cluster of exclusionary twenty-first-century feminisms—maintains this status quo. Spinning a cohesive narrative, Harrison shows how sportscasting&’s dependence on gendered neoliberalism broadly places the onus on women for their own success despite systemic sexism and racism. As a result, women in the industry are left to their own devices to navigate double standards, bias in hiring and development for certain on-air positions, harassment, and emotional labor. Through the lens of gendered neoliberalism, On the Sidelines examines each of these challenges and analyzes how they have been reshaped and maintained to construct a narrow portrait of the ideal neoliberal female sportscaster. Consequently, these challenges are taken for granted as &“natural,&” sustaining women&’s marginalization in the sportscasting industry.
On the Trail of the Last Human Cannonball: And Other Small Journeys in Search of Great Men
by Byron RogersFrom “a great journalist of the older school,” travel essays chronicling the author’s search for incredible stories about extraordinary people (The Guardian).Byron Rogers’ latest collection of travel pieces follows the winning formula of his previous book, An Audience with an Elephant, as he goes in search of a remarkable array of quirky, whimsical, and singular individuals. But in addition to meeting a pensioner on a holiday who decided to swim across the Amazon, this book sees Rogers meeting a number of undeniably famous people. But as one might expect, Rogers’ encounters with celebrity have their own unexpected outcomes. Burt Lancaster rants to him about transsexuality, Rita Hayworth is most worried about her neighbor’s TV aerial, and a retired star of the silent screen turns out to live in Henley-on-Thames.“It is with the delicacy and determination of an archaeologist—and the wit of a publican and far-sightedness of a dreamer—that Rogers excavates people and places.” —Daily Telegraph“A wonderful writer. Droll, poignant and dreamy.” —New Statesman
On Their Own: Women Journalists and the American Experience in Vietnam
by Joyce HoffmanOver three hundred women, both print and broadcast journalists, were accredited to chronicle America’s activities in Vietnam. Many of those women won esteemed prizes for their reporting, including the Pulitzer, the Overseas Press Club Award, the George Polk Award, the National Book Award, and the Bancroft Prize for History. <P><P>Tragically, several lost their lives covering the war, while others were wounded or taken prisoner. In this gripping narrative, veteran journalist Joyce Hoffmann tells the important yet largely unknown story of a central group of these female journalists, including Dickey Chapelle, Gloria Emerson, Kate Webb, and others. Each has a unique and deeply compelling tale to tell, and vivid portraits of their personal lives and professional triumphs are woven into the controversial details of America’s twenty-year entanglement in Southeast Asia.
On Translating Modern Korean Poetry
by Jieun Kiaer Anna Yates-Lu Mattho ManderslootOn Translating Modern Korean Poetry is a research monograph exploring the intricacies and complexities of translating modern Korean poetry. This monograph highlights the difficulties entailed in translating Korean poetry, due to the lexical, structural, social, expressive and attitudinal levels with which the translator must be engaged. Featuring all-new translations, this book explores the question of what exactly modern Korean poetry is, increases the representation of female poets and includes poems addressing modern historical events, globalization, diaspora and mental health. Each chapter provides commentary on both the original and translated texts and looks at some of the issues that arose during the translation process. By doing so the authors draw attention to the intricate, trans-cultural and trans-creational process of Korean poetry translation. Collating contemporary Korean poetry and intricately exploring the translation process, this book is ideal for researchers and advanced level students of Korean Studies, Translation Studies and Literature with an interest in translation.
Once I Was You: A Memoir (Atria Espanol Ser.)
by Maria HinojosaNPR&’s Best Books of 2020BookPage&’s Best Books of 2020Real Simple&’s Best Books of 2020Boston.com readers voted one of Best Books of 2020&“Anyone striving to understand and improve this country should read her story.&” —Gloria Steinem, author of My Life on the RoadThe Emmy Award–winning journalist and anchor of NPR&’s Latino USA tells the story of immigration in America through her family&’s experiences and decades of reporting, painting an unflinching portrait of a country in crisis in this memoir that is &“quite simply beautiful, written in Maria Hinojosa&’s honest, passionate voice&” (BookPage).Maria Hinojosa is an award-winning journalist who, for nearly thirty years, has reported on stories and communities in America that often go ignored by the mainstream media—from tales of hope in the South Bronx to the unseen victims of the War on Terror and the first detention camps in the US. Bestselling author Julia Álvarez has called her &“one of the most important, respected, and beloved cultural leaders in the Latinx community.&”In Once I Was You, Maria shares her intimate experience growing up Mexican American on the South Side of Chicago. She offers a personal and illuminating account of how the rhetoric around immigration has not only long informed American attitudes toward outsiders, but also sanctioned willful negligence and profiteering at the expense of our country&’s most vulnerable populations—charging us with the broken system we have today.An urgent call to fellow Americans to open their eyes to the immigration crisis and understand that it affects us all, this honest and heartrending memoir paints a vivid portrait of how we got here and what it means to be a survivor, a feminist, a citizen, and a journalist who owns her voice while striving for the truth.Also available in Spanish as Una vez fui tú.
Once Upon a Distant War: David Halberstam, Neil Sheehan, Peter Arnett--Young War Correspondents and Their Early Vientnam Battles
by William ProchnauOnce Upon a Distance War tells the stories of such young Vietnam war correspondents as Neil Sheehan, Peter Arnett, and David Halberstam, providing a riveting chronicle of high adventure and brutal slapstick, gallantry and cynicism, as well as a vital addition to the history they shaped. "Prochnau . . . tells a Vietnam story we haven't heard before. . . . Complex, witty, and humane."--Tobias Wolff. of photos.
One Great Speech: Secrets, Stories, and Perks of the Paid Speaking Industry (And How You Can Break In)
by James Marshall ReillyTell your story, change your lifeThink about people who are paid to speak at events. They're all celebrities, former politicians, or award-winning experts in their fields, right? Wrong. The truth is that every year, thousands of ordinary people generate five- and even six-figure incomes—just from speaking. And you can too.With the right know-how, anyone can harness the power of their own story to carve out a lucrative speaking career. Listen in as veteran speaking agent James Marshall Reilly shares insider knowledge and tells compelling stories about dozens of successful speakers. Packed with clearly defined strategies and techniques, this book offers the tips and information you'll need to be well positioned for success as a paid speaker, including how to:Identify, hone, and frame your personal story—or message—so other people will pay to hear itCreate compelling marketing materials and get an agentWork with that agent to develop a personal brand and own your nicheIncrease your speaking fees over time, interact with audiences, and handle failureUse paid speeches to sell an idea, attract customers, build your profile, and generate revenue for your business or nonprofitOne Great Speech is the only resource written by an insider that details the ins and outs of the paid speaking industry. It is the essential blueprint for finding that one great speech that will lead you to speaking success.
The One-Idea Rule: An Efficient Way to Improve Your Writing at School and Work
by Mark RennellaFocused on a simple principle and designed to bolster writers&’ confidence and skills, writing coach at Harvard Business School Mark Rennella offers practical advice for students and budding writers—with the goal of leveling the playing field between beginners and those with more experience.After a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea.With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere.Most advice about writing looks like a long laundry list of dos and don&’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments.The One-Idea Rule is a writing primer aligned and empathetic with any young writer's needs.
One Nation, Many People, Volume 1: The United States to 1900
by GlobeStudents of all ability levels can access the dramatic human story of our nation's diverse and compelling history. The inclusive, culturally diverse perspective - along with graphs, illustrations, and timelines of main events and dates - makes history relevant and exciting for students.
One of Us: The Story of a Massacre in Norway—and Its Aftermath
by Åsne SeierstadOne of The New York Times Book Review's Ten Best Books of 2015 and a New York Times bestseller, and now the basis for the Netflix film 22 July, from acclaimed filmmaker Paul Greengrass Widely acclaimed as a masterpiece, Åsne Seierstad’s One of Us is essential reading for a time when mass killings are so grimly frequent. On July 22, 2011, Anders Behring Breivik detonated a bomb outside the Norwegian prime minister's office in central Oslo, killing eight people. He then proceeded to a youth camp on the wooded island of Utøya, where he killed sixty-nine more, most of them teenage members of the country's governing Labour Party. In One of Us, the journalist Åsne Seierstad tells the story of this terrible day and its reverberations. How did Breivik, a gifted child from an affluent neighborhood in Oslo, become Europe's most reviled terrorist? How did he accomplish an astonishing one-man murder spree? And how did a famously peaceful and prosperous country cope with the slaughter of so many of its young? As in her international bestseller The Bookseller of Kabul, Seierstad excels at the vivid portraiture of lives under stress. She delves deep into Breivik's childhood, showing how a hip-hop and graffiti aficionado became a right-wing activist, a successful entrepreneur, and then an Internet game addict and self-styled master warrior who believed he could save Europe from the threat of Islam and multiculturalism. She writes with equal intimacy about Breivik's victims, tracing their political awakenings, teenage flirtations and hopes, and ill-fated journeys to the island. By the time Seierstad reaches Utøya and relates what happened there, we know both the killer and those he will kill. In the book's final act, Seierstad describes Breivik's tumultuous public trial. As Breivik took the stand and articulated his ideas, an entire country debated whether he should be deemed insane, and asked why a devastating sequence of police errors allowed one man to do so much harm.One of Us is at once a psychological study of violent extremism, a dramatic true crime procedural, and a compassionate inquiry into how a privileged society copes with homegrown evil. Lauded in Scandinavia for its literary merit and moral poise, One of Us is the true story of one of our age's most tragic events.
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
by Patrick G. RileyAs clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.
One Step Ahead: Mastering the Art and Science of Negotiation
by David SallyThere’s been a revolution in negotiating tactics.The world’s best negotiators have moved beyond How to Win Friends & Influence People and Getting to Yes. For over twenty years. David Sally has been teaching the art of negotiation at leading business schools and to executives at top companies. Now, he delivers the proven, clear, actionable insights you need to stay competitive in an ever-changing marketplace.One Step Ahead offers the fundamental wisdom that elevates the sophisticated negotiator above everyone else. Readers will gain the advantage in everything from determining when to negotiate and deciphering a game strategically, to understanding which personality traits matter, why emotions are not necessarily to be avoided, and how to be tough and fair. You’ll learn to be round on the outside and square on the inside, how to command the idiom, why to avoid bumping into the furniture, and how to achieve mastery of the word and the number. While all of life is not a negotiation, Sally says, a negotiation incorporates all of life—One Step Ahead is for anyone and everyone who bargains, parents, manages, buys, sells, emotes, and engages.Based on cutting-edge studies and real-world results, and drawing parallels to everything from the NBA to the corner con game to Machiavelli, Xi Jinping, and Barack Obama, One Step Ahead upends conventional wisdom to make sure that you have what it takes to stay one step ahead—no matter whom you are facing across the table.
One Step Ahead: Mastering the Art and Science of Negotiation
by David SallyThe world's best negotiators have moved beyond the conventional wisdom by utilising cutting-edge studies and real-world results. It's time you did too. For over twenty years, David Sally has been teaching the art of negotiation at leading business schools and to executives at top companies. Now, using insights from social psychology and game theory, he delivers the proven, clear, actionable advice you need to stay one step ahead. By studying great examples, from Machiavelli to Wall Street, Xi Jinping and Barack Obama, he explores how the game&’s masters navigate the field strategically, craftily, even emotionally. The best know every negotiation is different and that your tactics are, in part, determined by your opponent. One Step Ahead will make sure that you have what it takes to come out on top, no matter who you are facing across the table.