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Persuasive Communication, Third Edition
by Paul A. Mongeau James B. StiffProviding an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Persuasive Copywriting
by Andy Maslen"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later.Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidenceThis course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quizAll help you improve your copywriting skills and perfect the emotion-driven sale.Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach.This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace.Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
by Andy MaslenPersuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
Persuasive Genres: Old and New Media (Cultural Discourse Studies Series)
by Sujata S. KathpaliaThis book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
Persuasive Imagery: A Consumer Response Perspective
by Rajeev Batra Linda M. ScottThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Persuasión: El poder excepcional
by María Del MaderoLa persuasión es una de las habilidades más efectivas para construir relaciones personales exitosas y alcanzar lo que deseamos en la vida, con efectos a largo plazo. Convence. Inspira. Seduce. Las técnicas incluidas en este libro son poderosas y eficaces: Influencia, Carisma, Empatía, Magnetismo y Confiabilidad, ¿a quién no le agradaría desarrollar una personalidad con estas características? En Persuasión, sustentado en una amplia investigación y con ejercicios fáciles de aplicar, descubriremos: - Cómo aprender a comunicarnos con intención. - importancia de cuidar nuestra mente y evitar que llegue a ella información negativa. - Las leyes de la persuasión: Contraste, Asociación, Escasez y Expectativa. - Cómo identificar nuestro estilo de aprendizaje y las técnicas de comunicación verbal y no verbal para cada tipo de aprendizaje. - Cómo leer el lenguaje no verbal.
Pervasive Communications Handbook
by Hussein T. Mouftah Mohammad Ilyas Syed Ijlal Ali ShahIn an emergency, availability of the pervasive communications environment could mean the difference between life and death. Possibly one of the first guides to comprehensively explore these futuristic omnipresent communications networks, the Pervasive Communications Handbook addresses current technology (i.e., MAC protocols and P2P-based VoD architecture) and developments expected in the very near future, when most people and places will be virtually connected through a constant and perpetual exchange of information. This monumental advance in communications is set to dramatically change daily life, in areas ranging from healthcare, transportation, and education to commerce and socialization. With contributions from dozens of pioneering experts, this important reference discusses one-to-one, one-to-many, and many-to-one exchanges of information. Organized by the three key aspects—technology, architecture, and applications—the book explores enabling technologies, applications and services, location and mobility management, and privacy and trust. Citing the technology’s importance to energy distribution, home automation, and telecare among other areas, it delves into topics such as quality of service, security, efficiency, and reliability in mobile network design, and environment interoperability.
Pervasive Computing and Networking
by Isaac Woungang Mieso Denko Mohammad S. ObaidatThis book presents state-of-the-art research on architectures, algorithms, protocols and applications in pervasive computing and networksWith the widespread availability of wireless and mobile networking technologies and the expected convergence of ubiquitous computing with these emerging technologies in the near future, pervasive computing and networking research and applications are among the hot topics on the agenda of researchers working on the next generation of mobile communications and networks.This book provides a comprehensive guide to selected topics, both ongoing and emerging, in pervasive computing and networking. It contains contributions from high profile researchers and is edited by leading experts in this field. The main topics covered in the book include pervasive computing and systems, pervasive networking security, and pervasive networking and communication.Key Features:Discusses existing and emerging communications and computing models, design architectures, mobile and pervasive wireless applications, technology and research challenges in pervasive computing systems, networking and communicationsProvides detailed discussions of key research challenges and open research issues in the field of autonomic computing and networkingOffers information on existing experimental studies including case studies, implementation test-beds in industry and academiaIncludes a set of PowerPoint slides for each chapter for instructors adopting it as a textbookPervasive Computing and Networking will be an ideal reference for practitioners and researchers working in the areas of communication networking and pervasive computing and networking. It also serves as an excellent textbook for graduate and senior undergraduate courses in computer science, computer engineering, electrical engineering, software engineering, and information engineering and science.
Pervasive Computing and Social Networking: Proceedings of ICPCSN 2022 (Lecture Notes in Networks and Systems #475)
by Xavier Fernando Robert Bestak G. RanganathanThe book features original papers from International Conference on Pervasive Computing and Social Networking (ICPCSN 2022), organized by NSIT, Salem, India during 3 – 4 March 2022. It covers research works on conceptual, constructive, empirical, theoretical and practical implementations of pervasive computing and social networking methods for developing more novel ideas and innovations in the growing field of information and communication technologies.
Pervasive Healthcare: A Compendium of Critical Factors for Success (EAI/Springer Innovations in Communication and Computing)
by Saurabh Shukla Mohammad Shahid Husain Muhamad Hariz Bin Muhamad Adnan Mohammad Zunnun Khan Fahad U. KhanThis book provides in depth knowledge about critical factors involved in the success of pervasive healthcare. The book first presents critical components and importance of pervasive healthcare. The authors then give insight into the pervasive healthcare information systems and key consideration related to remote patient monitoring and safety. The book provides in-depth discussion about the security issues and protocols for pervasive healthcare. This book explores concepts and techniques behind the successive pervasive healthcare systems by providing in-depth knowledge about patient empowerment, remote patient monitoring, network establishment and protocols for effective pervasive healthcare. The book also provides case studies in the field. It is an ideal resource for researchers, students and healthcare organizations to get insight about the state of the art in pervasive healthcare systems.Provides current research, developments, and applications in pervasive healthcare;Includes technologies such as machine learning, cryptography, fog computing, and big data in the advancement of e-healthcare;Pertinent for researchers, students, practitioners and healthcare decision makers.
Pervasive Mobile and Ambient Wireless Communications
by Alberto Zanella Roberto VerdonePervasive Mobile and Ambient Wireless Communications reports the findings of COST 2100, a project of the European intergovernmental COST framework addressing various topics currently emerging in mobile and wireless communications. Drawing on experience developed in this and earlier COST projects, the text represents the final outcome of collaborative work involving more than 500 researchers in 140 institutions and 30 countries (including outside Europe). The book's subject matter includes: transmission techniques; signal processing; radio channel modelling and measurement; radio network issues; and recent paradigms including ultra-wideband, cooperative, vehicle-to-vehicle and body communications. The research reported comes from a variety of backgrounds: academic, equipment-manufacturing and operational and the information contained in this book will bring the study reported to a wider audience from all those spheres of work. Pervasive Mobile and Ambient Wireless Communications will be of interest to researchers for its cutting-edge analysis and to practitioners for its functional usability.
Pessoa: A Biography
by Richard ZenithLike Richard Ellmann’s James Joyce, Richard Zenith’s Pessoa immortalizes the life of one of the twentieth century’s greatest writers. Nearly a century after his wrenching death, the Portuguese poet Fernando Pessoa (1888–1935) remains one of our most enigmatic writers. Believing he could do “more in dreams than Napoleon,” yet haunted by the specter of hereditary madness, Pessoa invented dozens of alter egos, or “heteronyms,” under whose names he wrote in Portuguese, English, and French. Unsurprisingly, this “most multifarious of writers” (Guardian) has long eluded a definitive biographer—but in renowned translator and Pessoa scholar Richard Zenith, he has met his match. Relatively unknown in his lifetime, Pessoa was all but destined for literary oblivion when the arc of his afterlife bent, suddenly and improbably, toward greatness, with the discovery of some 25,000 unpublished papers left in a large, wooden trunk. Drawing on this vast archive of sources as well as on unpublished family letters, and skillfully setting the poet’s life against the nationalist currents of twentieth-century European history, Zenith at last reveals the true depths of Pessoa’s teeming imagination and literary genius. Much as Nobel laureate José Saramago brought a single heteronym to life in The Year of the Death of Ricardo Reis, Zenith traces the backstories of virtually all of Pessoa’s imagined personalities, demonstrating how they were projections, spin-offs, or metamorphoses of Pessoa himself. A solitary man who had only one, ultimately platonic love affair, Pessoa used his and his heteronyms’ writings to explore questions of sexuality, to obsessively search after spiritual truth, and to try to chart a way forward for a benighted and politically agitated Portugal. Although he preferred the world of his mind, Pessoa was nonetheless a man of the places he inhabited, including not only Lisbon but also turn-of-the-century Durban, South Africa, where he spent nine years as a child. Zenith re-creates the drama of Pessoa’s adolescence—when the first heteronyms emerged—and his bumbling attempts to survive as a translator and publisher. Zenith introduces us, too, to Pessoa’s bohemian circle of friends, and to Ophelia Quieroz, with whom he exchanged numerous love letters. Pessoa reveals in equal force the poet’s unwavering commitment to defending homosexual writers whose books had been banned, as well as his courageous opposition to Salazar, the Portuguese dictator, toward the end of his life. In stunning, magisterial prose, Zenith contextualizes Pessoa’s posthumous literary achievements—especially his most renowned work, The Book of Disquiet. A modern literary masterpiece, Pessoa simultaneously immortalizes the life of a literary maestro and confirms the enduring power of Pessoa’s work to speak prophetically to the disconnectedness of our modern world.
Pete and Jem: A Grammar Tales Book to Support Grammar and Language Development in Children (Grammar Tales)
by Jessica HabibPete and Jem are having lots of fun playing in the snow until they run into each other and fall over. Targeting Subject-Verb sentences and present progressive verbs, this book provides repeated examples of early developing syntax and morphology which will engage and excite the reader while building pre-literacy skills and make learning fun, as well as exposing children to multiple models of the target grammar form. Perfect for a speech and language therapy session, this book is an ideal starting point for targeting client goals and can also be enjoyed at school or home to reinforce what has been taught in the therapy session.
Peter Carey: The Making of a Global Novelist (New Directions in Book History)
by Keyvan AllahyariPeter Carey: The Making of a Global Novelist recounts Peter Carey’s literary career from his emergence in the Australian literary scene as a contributor to local literary magazines to when he published his fiction exclusively with large conglomerate publishers. As Australia’s most decorated author for a period nearing half a century, Carey’s career gives unparalleled insights into the global contemporary publishing and the making of global literary prestige from the periphery, and significant cultural currency for Australian literature and culture worldwide. Carey’s fiction is not only a product of the global dynamic in literary publishing of the last quarter of the twentieth century, but also it holds something of its productive tension for Australian writing and writers. Allahyari retraces the fraught synthesis of an individual literary proclivity with a growing commercial cultural appetite: the coincidence of Carey’s career with the conglomeration of global publishing pushed further towards anti-elitist, popular aesthetics.
Peter Gzowski: A Biography
by R. B. FlemingBorn in 1934, Peter Gzowski covered most of the last half of the century as a journalist and interviewer. This biography, the most comprehensive and definitive yet published, is also a portrait of Canada during those decades, beginning with Gzowski’s days at the University of Toronto’s The Varsity in the mid 1950s, through his years as the youngest-ever managing editor of Maclean’s in the 1960s and his tremendous success on CBC’s Morningside in the 1980s and 1990s, and ending with his stint as a Globe and Mail columnist at the dawn of the 21st century and his death in January 2002. Gzowski saw eight Canadian Prime Ministers in office, most of whom he interviewed, and witnessed everything from the Quiet Revolution in Qubec to the growth of economic nationalism in Canada’s West. From the rise of state medicine to the decline of the patriarchy, Peter was there to comment, to resist, and to participate. Here was a man who was proud to call himself Canadian and who made millions of other Canadians realize that Canada was, in what he claimed was a Canadian expression, not a bad place to live.
Peter Jennings: A Reporter's Life
by Lynn Sherr Kate DarntonThe words of Peter Jenningss family, friends, and colleagues paint an intimate and comprehensive portrait of the late, legendary journalist and news anchor.
Peter Jennings: A Reporter's Life
by Lynn Sherr Kate Darnton Kayce Freed JenningsPeter Jennings was the sole anchor of ABC's World News Tonight from 1983 until his death from cancer in 2005. For many Americans, he was the voice and face that gave shape and meaning to every day's news. But who was Peter Jennings really? In this absorbing biography, readers will get to know Jennings through the memories of his friends, family, competitors, colleagues, and interview subjects. Their stories are full of surprises. Jennings, we learn, was a high school dropout who spent the rest of his life in pursuit of knowledge. He traveled the world in search of stories, a notebook perpetually thrust through his back belt loop. In his front pocket, he carried a miniature copy of the Constitution, a testament to his love for the United States; a Canadian by birth, Jennings acquired American citizenship in 2003.Peter Jennings was a celebrity, of course-a dashingly handsome and elegant man, famous for his ability to charm women and world leaders alike-but in these pages he is remembered as a loyal friend and a devoted family man, who loved nothing more than to canoe with his kids and listen to jazz with his friends in the Hamptons. Not that he was the relaxing sort. Jennings was a task-master, who ripped other reporters' pieces to shreds, forcing them to rewrite from the ground up. He was a perfectionist, too, who drove his fellow correspondents crazy with his ad-libbed questions on the air. It was all about standards. Throughout his life, Peter Jennings was driven by a passion to seek the truth and convey that truth accurately, simply, cleanly, and elegantly to his American audience. He was our voice.
Phasengesteuerte Antennen- Gruppenstrahler: Strahlschwenkung und Strahlformung im Nahfeld und Fernfeld
by Shun-Ping Chen Heinz SchmiedelIn diesem Buch werden die Grundlagen der Strahlformung von Antennen erläutert. Die Prinzipien der Strahlfokussierung und Strahlschwenkung im Nah- und Fernfeld werden mit 2D- und 3D-Simulationen visualisiert und mit Messergebnissen verglichen. Neben linearen und planaren Antennen-Gruppenstrahlern werden auch konforme Gruppenstrahler, also konkave und konvexe Antennen-Gruppenstrahler, die für bestimmte Anwendungen geeignet sind, untersucht und vorgestellt. Auch verwandte Anwendungen der Strahlformung, wie Open-Loop- und Closed-Loop-Antennen-Gruppenstrahler oder Massive MIMO, eine der bahnbrechenden Technologien für 5G und zukünftiges 6G, die eine extrem große Anzahl von Antennenelementen für die Multi-Nutzer-Funkversorgung erfordert, werden behandelt. Weiterhin wird auch Strahlformung der sogenannten ausgedünnten Antennen-Gruppenstrahler mit großen Abständen zwischen den Antennenelementen diskutiert. Dieses Buch richtet sich sowohl an Forschungs- und Entwicklungsingenieure als auch an Studierende in den Bereichen Hochfrequenztechnik und Telekommunikation.
Philosophical Foundations of Communication Studies: A Praxeological Approach
by Pavel SlutskiyThis book explores the philosophical foundations of communication studies, suggesting that communication phenomena extend beyond the scope of traditional scientific methods. It argues that communication, deeply intertwined with human behavior, cannot be fully comprehended through empirical methods alone. The book presents an epistemological alternative to empiricism in communication studies—an alternative rooted in the praxeological perspective. Drawing from the principles of rationalism, it proposes that conclusions about communication can be deduced from a priori theoretical truths, rather than empirical evidence. This book is a crucial resource for scholars in both philosophy and communication studies.
Philosophical Investigations
by Ludwig Wittgenstein P. M. S. Hacker Joachim Schulte G.E.M. AnscombeIncorporating significant editorial changes from earlier editions, the fourth edition of Ludwig Wittgenstein's Philosophical Investigations is the definitive en face German-English version of the most important work of 20th-century philosophy The extensively revised English translation incorporates many hundreds of changes to Anscombe's original translation.
Philosophy, Rhetoric, and the End of Knowledge: A New Beginning for Science and Technology Studies
by Steve Fuller James H. CollierIn this second edition of Steve Fuller's original work Philosophy, Rhetoric, and the End of Knowledge: A New Beginning for Science and Technology Studies, James Collier joins Fuller in developing an updated and accessible version of Fuller's classic volume. The new edition shifts focus slightly to balance the discussions of theory and practice, and the writing style is oriented to advanced students. It addresses the contemporary problems of knowledge to develop the basis for a more publicly accountable science. The resources of social epistemology are deployed to provide a positive agenda of research, teaching, and political action designed to bring out the best in both the ancient discipline of rhetoric and the emerging field of science and technology studies (STS). The authors reclaim and integrate STS and rhetoric to explore the problems of knowledge as a social process--problems of increasing public interest that extend beyond traditional disciplinary resources. In so doing, the differences among disciplines must be questioned (the exercise of STS) and the disciplinary boundaries must be renegotiated (the exercise of rhetoric). This book innovatively integrates a sophisticated theoretical approach to the social processes of creating knowledge with a developing pedagogical apparatus. The thought questions at the end of each chapter, the postscript, and the appendix allow the reader to actively engage the text in order to discuss and apply its theoretical insights. Creating new standards for interdisciplinary scholarship and communication, the authors bring numerous disciplines into conversation in formulating a new kind of rhetoric geared toward greater democratic participation in the knowledge-making process. This volume is intended for students and scholars in rhetoric of science, science studies, philosophy, and communication, and will be of interest in English, sociology, and knowledge management arenas as well.
Phone Clones: Authenticity Work in the Transnational Service Economy
by Kiran MirchandaniTransnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class, nation, and production. Unlike outsourced manufacturing jobs, call center work requires voice-to-voice conversation with distant customers; part of the product being exchanged in these interactions is a responsive, caring, connected self. In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune. As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined. As a result, call center workers in India need to imagine themselves in the eyes of their Western clients-to represent themselves both as foreign workers who do not threaten Western jobs and as being "just like" their customers in the West. In order to become these imagined ideal workers, they must be believable and authentic in their emulation of this ideal. In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls "authenticity work," which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect and reenact a complex interplay of colonial histories, gender practices, class relations, and national interests.
Phonetics for Communication Disorders
by Martin J. Ball Nicole MullerThis comprehensive textbook offers a basic introduction to phonetics in an applied systematic presentation that equips the communication disorders student to deal with the wide range of speech types that will be encountered in a clinic. While the major discussion is articulatory, speech acoustics are also examined. Illustrations of sample spectrograms appear in tandem with the more traditional articulatory drawings. Two CDs of sound examples accompany the textbook. This comprehensive textbook offers a basic introduction to phonetics in an applied systematic presentation that equips the communication disorders student to deal with the wide range of speech types that will be encountered in a clinic. While the major discussion is articulatory, speech acoustics
Phonological Acquisition and Phonological Theory
by John ArchibaldMuch of the work currently conducted within the framework of Universal Grammar and language learnability focuses on the acquisition of syntax. However, the learnability issues are just as applicable to the domain of phonology. This volume is the first to gather research that assumes a sophisticated phonological framework and considers the implications of this framework for language acquisition -- both first and second. As such, this book truly deals with phonological acquisition rather than phonetic acquisition.