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Professional Feature Writing
by Bruce GarrisonProfessional Feature Writing provides the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career. This fifth edition offers a thorough and up-to-date look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. It serves as a comprehensive introduction to feature writing, emphasizing writing skills, article types, and the collegiate and professional writing life. With a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors, the text is filled with practical guidance for writing a wide variety of features. Emphasizing writing values to strengthen a new writer's journalistic practices, author Bruce Garrison offers insights and expertise based on his own experience and the advice of professionals. He also includes lists of tips, observations, guidelines, sources, and story ideas, and gives a solid tour of the forms and approaches to feature writing. New for this edition are: Updated examples of feature writing, integrated throughout the text Profiles of young newspaper and magazine feature writers, highlighting their experiences and paths to success in the profession Coverage of computer-based research tools for writers, including discussion of on-line computer-based research tools with specific focus on the World Wide Web Discussion of online newspapers, magazines, newsletters, and original online publications and the role of feature writing for electronic publications. Each chapter includes excerpts and complete articles from the nation's leading publications. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.
Professional Feature Writing
by Bruce GarrisonThis text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. This fourth edition gives advanced writers and reporters a thorough look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. Three primary aspects of feature writing are emphasized: introduction and writing skills/basics, article types, and the collegiate and professional writing life. Each chapter includes excerpts and complete articles from some of the nation's leading publications that illustrate points made in the text. Professional Feature Writing provides a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors. Emphasizing writing values that will strengthen a new writer's journalistic practices, readers will gain insights and expertise from the narrative, the advice of professionals, and current writing examples. The book offers lists of tips, observations, in-depth looks at both young and veteran writers, guidelines, sources, and story ideas. As such, this volume is a solid tour of the forms and approaches to feature writing. Building on introductory writing and reporting skills, this text is written for advanced students, and is filled with practical advice for writing a wide variety of features.
Professional Feature Writing (Routledge Communication Series)
by Bruce GarrisonProfessional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers. This sixth edition offers a thorough and up-to-date look at newspapers, magazines, newsletters, and online publications, with emphasis on daily newspapers, consumer magazines, and online news. Special attention is paid to writing skills, feature story types, and the collegiate and professional writing life, and the text is filled with practical guidance for writing a wide variety of features, drawing on insights from both junior and experienced writers, editors, and publishers. Alongside a solid tour of forms and approaches to feature writing, the author includes lists of tips, observations, guidelines, sources, and story ideas. New to this edition are: Three chapters covering interviewing and observation in features, social media in feature writing, and writing social trends features; Updated international examples of feature writing, integrated throughout the text; Additional and expanded discussion about writing features for online publications and the uses of social media in gathering information and reporting; Increased attention to multimedia and the impact of new technologies on the industry. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.
Professional Meeting Management: A Guide To Meetings, Conventions And Events
by Professional Convention Management Association StaffThe sixth edition of Professional Meeting Management is the newest edition of the longtime standard reference and textbook for the meetings industry and meetings education. This is the first student and meeting professionals textbook aligned with the new Certified Meeting Professional (CMP) International Standards, which will be used by the Convention Industry Council as a reference book for item writing for the CMP Certification Examination. It includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.
Professional News Reporting (Routledge Communication Series)
by Bruce GarrisonBecause reporting is changing, this volume offers readers a thorough introduction to the rapidly evolving world of gathering information for local news organizations. This easy-to-read text is filled with contemporary examples and solid advice for the beginning reporting student. Designed for students with a foundation in news writing, it provides chapters on such basics as news research, interviewing, and observation skills. It further offers a chapter on the use of personal computers as research and reporting tools. Readers will find useful tips and examples written by award-winning professional journalists that reflect the numerous changes in the art and science of information gathering in the past decade.
Professional Windows Phone 7 Application Development
by Nick Randolph Christopher FairbairnA one-of-a-kind book on Windows Phone 7 developmentWhile numerous books cover both Silverlight and XNA, there lacks a resource that covers the specifics of Windows Phone 7 development. This book fills that void and shares the specifics of building phone applications and games. You'll learn how to get started with designing, building, testing, and deploying mobile applications for Windows Phone 7. Working examples used throughout the book cover how to design and layout a Windows Phone 7 application, interact with the device, and even sell your applications.Fills the void in the market for an instructional book on developing applications for Windows Phone 7Offers an overview of Windows Phone and discusses the necessary toolsExplains how to work with multiview applicationsAddresses tool bars, pickers, table views, navigation controllers, application setting, and user defaultsReviews drawing with XNA, using the camera, and understanding basic data persistenceExplore the exciting possibilties of Windows Phone 7 development with this invaluable reference.
Professional Writing In Speech-Language Pathology and Audiology
by Robert Goldfarb Yula C. SerpanosThis book is a resource for students of communication sciences and disorders. It is also used as a textbook for courses in professional writing, clinical methods, and professional issues. Throughout the text, the authors use anecdotal material, self-help questions, and humor to illustrate that learning to be a better professional writer does not require drudgery. The authors cover a spectrum of subjects related to professional writing, including rules of writing, evidence-based writing, ethics of professional writing, use of the library, use and abuse of the Internet, writing for oral presentations, writing diagnostic reports, writing clinical reports, writing for professional advancement. The third edition is responsive to requests from instructors to provide more examples from communication sciences and disorders and increase the amount of practice material. The authors have added content in grammar and rules of writing and increased the number of practice questions and writing exercises in all chapters.
Professional Writing and Rhetoric: Readings from the Field
by Tim PeeplesProfessional Writing and Rhetoric is a disciplinary reader that introduces students to professional writing by inviting them into conversations about the field by people in the field. Intended for undergraduates and entry-level masters students who are majoring, minoring, or getting certificates in professional writing studies, Professional Writing and Rhetoric is an edited reader that makes the field's theoretical discussions accessible to these students. Addressing a growing need as the field expands "up" from service-oriented courses and "down" from advanced graduate programs, it fills an important gap in the books currently available within professional writing studies. This text guides students into the discussions that continue to form this relatively young field by (1) organizing readings rhetorically, (2) including several readings that are regularly cited in the field's literatures, (3) selecting readings that are accessible to students, and (4) offering pedagogical devices that aid comprehension and encourage critical reflection. The aim is not to present a "greatest hits of the field," nor to direct students' thinking and practice toward the hottest new theories, nor to challenge the thinking of those already comfortably in the field. Instead, older and newer selections are intermixed within a rhetorical framework to encourage students to make connections across readings, promote reflective rhetorical practice, stimulate discussion, and encourage students to become co-inquirers within the discipline.
Professional and Business Communication: Personal Strategies for the Post-Digital Future
by Peter Hartley Helena Knapton Susie MarriottThis new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.
Professionalizing Public Relations
by Kate FitchThis groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Professionally Speaking: Public Speaking for Health Professionals
by Frank De Piano Arnold MelnickYour knees are shaking, your throat is dry, and out in front of you in the Lerenbaum Room of the Ramada Inn is the 167th Annual Meeting of the Tucson Dentists Weekend Warrior Organization. You step to the podium, there’s a short crackle of microphone feedback, and all eyes are on you. What do you say? Are you prepared enough? Will your audience love you? Hate you? If these are your fears, put them away and open up Professionally Speaking: Public Speaking for Health Professionals. In it, you’ll learn how to turn weak knees and wishy-washy introductions into confident gestures and words of wisdom. Packed with examples and proven tips and techniques from the front lines of public convention speaking, this helpful volume has everything you need to transform your next presentation from so-so to successful.Professionally Speaking will help you in both professional speaking and teaching scenarios. You’ll find its practical advice and helpful guidelines will enhance your performance at the podium by one hundred percent. Specifically, you’ll get page after page of useful direction in these and other important but seldom-talked-about areas: how to select, write, and deliver a talk use of voice speech preparation and the use of slides icebreakers giving good introductions and avoiding trail-offs keeping on the audience’s “good side” chalk talks the proper use of humorAnyone who has faced or will face the potential disaster of addressing a large audience of colleagues--mental health professionals, dentists, physicians, pharmacists, for example--will want to consult Professionally Speaking before his or her next scheduled speech. Useful as an introductory guide for beginners or a supplementary text for seasoned veterans, this practical, one-of-a-kind look at public speaking will change the way you see your audience and improve the way they listen to you.
Professionelle Compliance-Kommunikation: Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren
by Hartwin Möhrle Ralf WeinenDieses Buch beschreibt den Nutzen und die praxisbezogene Anwendung von professioneller Kommunikation zur wirksamen Implementierung von Compliance und Integritätsmanagement in Unternehmen und Institutionen. Die zunehmende Komplexität von Richtlinien und Regelwerken hat die Kommunikation nach innen und außen zum erfolgskritischen Faktor für integre und rechtskonforme Unternehmensführung gemacht. Die Autoren erläutern Grundlagen und Beispiele für eine Compliance-Kommunikation, die Werte- und Regelsysteme als Teil von Vision, Strategie, Geschäftsmodell und Management-DNA vermittelt. Die Compliance selbst wird dabei zum Business Enabler und positiven Verstärker einer Corporate Identity, die regeltreues und integres Verhalten über die bloße Risikovorsorge hinaus zur harten Währung für wirtschaftlichen und ideellen Erfolg in Unternehmen und Institutionen macht.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Annika Schach Jana MeißnerNutzen Sie dieses Buch als Grundlage für Ihre KrisenkommunikationSie möchten die Krisenkommunikation in Ihrem Unternehmen verbessert? Dieses Werk gibt Praktikern zahlreiche Tipps, wie sie mit problematischen Situationen umgehen können.Lernen Sie, wie Sie Unternehmenskrisen bewältigen. Doch nicht nur das, auch das Risikomanagement und die Krisenprävention spielt eine wichtige Rolle. Darüber hinaus vermittelt dieses Buch verschiedene wissenschaftliche Erkenntnisse aus dem Bereich der Krisenkommunikation.Die Herausgeber richten sich unter anderem an:• Unternehmer und Führungskräfte• Risiko- und Krisenmanager• KommunikatorenUm praktisches Fachwissen zu vermitteln, vereinen die Herausgeber die Beiträge verschiedener Experten aus Wissenschaft und Praxis. Unter anderem geht es dabei und das Business Continuity Management, interne Kontrollsystem und organisationale Resilienz. Darüber hinaus findet der Leser zahlreiche Handlungsempfehlungen für Krisenkommunikatoren.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Annika Schach Jana MeißnerDieses Buch beschreibt, wie Unternehmen Krisen kommunikativ erfolgreich managen und bewältigen können. Krisenkommunikation muss im Ernstfall schnell und hochprofessionell erfolgen. Dies gelingt nur, wenn Unternehmensführung, Krisen- und Risikomanagement, Fachabteilungen und die Unternehmenskommunikation vor, während und nach einer Krise zielorientiert zusammenarbeiten. Funktioniert das, können das (Krisen)Management und die (Krisen)Kommunikation das Vertrauen in eine Organisation sogar stärken. Expertinnen und Experten aus Praxis, Wissenschaft und Lehre vermitteln in diesem Buch, was erfolgreiche Krisenkommunikation auszeichnet und geben anhand von Beispielen konkrete Handlungsempfehlungen. Zu den behandelten Themen gehören neben dem Fokus auf die Krisenkommunikation unter anderen: Notfall- und Krisenmanagement, Risikomanagement, Business Continuity Management und weitere Managementsysteme Organisationaler Resilienz. Aktueller denn je ermöglicht dasBuch einen ganzheitlichen Blick auf die Krisenkommunikation und hilft Praktikern, ihre Kompetenzen zu erweitern und zu vertiefen.Die zweite Auflage wurde überarbeitet und um Beiträge zu den Themen Cyberangriffe, ChatGPT, Medienmonitoring und KI sowie zu Krisenkommunikation in Demokratien und im Insolvenzfall ergänzt.
Professionelle Pressearbeit: Praxiswissen für Non-Profit-Organisationen (essentials)
by Norbert FranckDieses essential vermittelt das Know-how für einen erfolgreichen Umgang mit den entscheidenden Instrumenten jeder Pressearbeit. Im Mittelpunkt stehen praxisorientierte Antworten auf zentrale Fragen jeder Pressearbeit: Wie erzielt eine Non-Profit-Organisation (NPO) mit ihrer Pressearbeit Aufmerksamkeit und Reputation? Wie sind Informationen aufzubereiten, dass sie das Interesse von Journalistinnen und Journalisten wecken? Wie mit Journalistinnen und Journalisten – auch in kritischen Situationen – professionell umgehen? Wie Krisensituationen durch gekonnte Pressearbeit meistern?
Professionelle Sportkommunikation: Anforderungsprofile, Erwartungshaltungen und Spannungsfelder
by Jana WiskeDieses Buch bietet einen umfassenden Einblick in die Facetten des dynamischen Themas Sportkommunikation. Die Beitragsautor:innen beschreiben die komplexen Spannungsfelder, aber auch die vielfältigen Chancen von Vereinen, Organisationen, Sportler:innen und Unternehmen sowie die wirtschaftlichen Zusammenhänge untereinander. Zudem beleuchtet das Buch das Berufsfeld Sportjournalismus und geht auf Wertedebatten, Diversität, digitale Mechanismen sowie Erwartungshaltungen der Medienkonsument:innen ein. Erkenntnisse aus aktuellen Forschungsprojekten werden ergänzt durch praxisnahe Einblicke in den Sportjournalismus von Kommentator Tom Bartels und Moderatorin Okka Gundel, sowie durch Beiträge zu Kommunikationsaktivitäten des VfL Wolfsburg, der Baskets Bamberg, aber auch des Sponsors Porsche. Mit Weltklasse-Zehnkämpfer Niklas Kaul und dem ehemaligen Fußball-Nationalspieler Nils Petersen geben zwei Sportler persönliche Einblicke in Kommunikationsstrategien von Athleten. Ein Buch für Kommunikationsprofis, Studierende und Sportinteressierte, die neue Einblicke gewinnen und einen Blick hinter die Kulissen der Sportkommunikation werfen wollen.
Profile Pieces: Journalism and the 'Human Interest' Bias (Routledge Research in Journalism)
by Sue Joseph Richard Lance KeebleThis book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While the subject, often through the medium of their press representative, struggles to retain control of the interview space, the journalist seeks to subvert it. This interesting and multi-layered interaction, however, has rarely been subject to critical scrutiny, partly because profiles have traditionally been regarded as public relations exercises or as ‘soft’ journalism. However, chapters in this volume reveal not only that profiling has, historically, taken many different forms, but that the idea of the interview as a contested space has applications beyond the subject of celebrated individuals. The volume looks at the profile’s historical beginnings, at the contemporary manufacture of celebrity versus the ‘ordinary’, at profiling communities, countries and movements, at profiling the destitute, at sporting personalities and finally at profiling and trauma.
Profilierung: Mit intelligentem Marketing zum gefragten Experten (essentials)
by Martin SturmerMartin Sturmer unterst#65533;tzt Sie in diesem essential dabei, wie Sie durch intelligentes, systematisches Eigenmarketing zum Experten werden und allein dadurch Ihre Auftragsb#65533;cher f#65533;llen. Mit dem Ansatz der Profilierung zeigt der Autor, wie eine glasklare Positionierung, die eindeutige Definition der Zielgruppe, eine stimmige Inszenierung und die richtigen Kommunikationsma#65533;nahmen entlang der Customer Journey zum nachhaltigen unternehmerischen Erfolg f#65533;hren. Der entscheidende Vorteil dieser Methode: Sie m#65533;ssen sich nirgends aufdr#65533;ngen, sondern Sie werden von Medien und potenziellen Kunden direkt kontaktiert.
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
by Dave JacksonMethods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you&’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job Easy Built on the author&’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Profitable Photography in Digital Age: Strategies for Success
by Dan HellerThis groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
by Stephen WoessnerDid you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right.Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry.Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:Choose the ideal format for the type of show you are producingGet the best guestsCreate intriguing interview questionsRecord and edit like a proMaximize buzz for the launchSecure generous sponsorshipAchieve top rankings fastDon&’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Program or Be Programmed: Ten Commands for a Digital Age
by Douglas RushkoffThe author recognizes programming as the new literacy of the digital age and argues that the important question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?
Programme Making for Radio
by Jim BeamanProgramme Making for Radio offers trainee radio broadcasters and their instructors focused practical guidelines to the professional techniques applied to the making of radio shows, explaining how specific radio programmes are made and the conventions and techniques required to produce them. This book describes how and why these methods are applied through the use of a behind-the-scenes glimpse at working practices and procedures used in the industry. It considers the constraints and incentives that limit or stimulate creativity and innovation within programme production. Programme Making for Radio examines the individual roles and responsibilities of the whole production team and the importance of team-working skills. Chapters focus on the specific requirements of specialist programmes and offer advice from a range of programme makers working in local and national broadcasting. There is a case study example that follows the progress of a feature programme from pitching the original idea, through assembling material to final transmission. Programme Making for Radio includes: a clear description of the role of each member of the programme making team, their duties and responsibilities practical tips on interviewing, mixing and presenting explanations of the key elements that make up a radio programme such as clips, wraps, packages, features and interviews with a full glossary of technical terms. This book is informative, accessible and comprehensive, covering the whole range of skills needed by the radio professional in the studio and on location.
Programmer's Guide to Drupal: Principles, Practices, and Pitfalls
by Jennifer HodgdonIf you’re a web programmer, your experiences have taught you certain lessons—and only some of them apply well to Drupal. Drupal has its own set of programming principles that require a different approach, and many programmers make mistakes when relying on skills they’ve used for other projects. This book will show you which programming techniques you can use—and which you should avoid—when building web applications with this popular content management framework. Updated to cover both Drupal 7 and Drupal 8, the guidelines in this book demonstrate which programming practices conform to the "Drupal way" and which don’t. The book also serves as an excellent guide for Drupal 7 programmers looking to make the transition to Drupal 8. Get an overview of Drupal, including Drupal core and add-on modules and themesLearn Drupal’s basic programming principles, such as the ability to customize behavior and output with hooksCompare Drupal 7 and Drupal 8 programming methods, APIs, and conceptsDiscover common Drupal programming mistakes—and why hacking is one of themExplore specific areas where you can put your programming skills to workLearn about the new object-oriented Drupal 8 API, including plugins and services
Programming Workflow Applications with Domino
by Daniel Giblin Richard LamHarness the power of groupware to reshape business processes and customer interactions. This book will permit you to implement Web-based workflow applications using the industry-standard groupware environment, Domino R5. This work demonstrates how Lotus Notes/Domino can be used to deliver groupware applications through intranets, extranets and the Internet. It contains a reusable and customisable workflow application, with annotated source code created in the latest version of Notes.