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Promoting Nonprofit Organizations: A Reputation Management Approach
by Ruth Ellen KinzeyPromoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Promoting Online Voices for Countering Violent Extremism
by Peter Chalk Todd C. Helmus Erin YorkAmerican Muslims have played an important role in helping to counter extremism and are increasingly using social media to this end. RAND researchers reviewed literature and interviewed American Muslims experienced in social media to understand and explain key challenges facing these Muslim activists, and to identify ways in which the public and private sector can help empower these voices online.
Promoting Social Interaction for Individuals with Communicative Impairments: Making Contact
by Martyn Jones Hilary Kennedy Phoebe Caldwell Suzanne Zeedyk Pete CoiaAll humans have an innate need and ability to communicate with others, and this book presents successful approaches to nurturing communicative abilities in people who have some type of communication impairment. The contributors look at a wide range of approaches, including intensive interaction, co-creative communication, sensory integration and music therapy, for a variety of impairments, including autism, profound learning disabilities, deafblindness, severe early neglect and dementia. This wide perspective provides insight into what it feels like to struggle with a communicative impairment, and how those who work with and care about such individuals can and should think more creatively about how to make contact with them. Covering both the theory and practical implementation of different interventions, this book will be invaluable for health and social work professionals, psychologists, psychotherapists, counsellors, speech and language therapists, as well as researchers, teachers and students in these fields.
Promoting Social Skills in the Inclusive Classroom
by Jill K. Schurr Aaron B. Perzigian Kimber L. WilkersonThis indispensable book presents evidence-based tools and strategies for improving the social skills of all members of the inclusive classroom (K-6), especially students experiencing difficulties in this area. The authors explain why social competence is critical to school success and describe interventions, curricula, and instructional approaches that have been shown to be effective at the schoolwide, classroom, and individual levels. Procedures for conducting assessments and developing individualized intervention plans are detailed. Reproducible forms can be downloaded and printed in a convenient 8 1/2" x 11" size.
Promoting and Marketing Events: Theory and Practice
by Nigel JacksonThis accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event's long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students' knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946 (Media and Public Affairs)
by Mordecai LeeThough historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations.A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization.Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.
Promotional Practices and Perspectives from Emerging Markets (Advances in Emerging Markets and Business Operations)
by Sudhir Rana Avinash K Shrivastava Sachin Kumar RautThis volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.
Prompt Engineering: Empowering Communication
by Anand Nayyar Ajantha Devi VairamaniPrompt engineering engages as a transformative approach to enhancing interaction, creativity, and innovation. From business and healthcare to education, law, and beyond, prompt engineering is a versatile toolkit for navigating complex challenges and driving meaningful change.This book delves into the intricacies of prompt engineering, providing insights, techniques, and practical examples for leveraging prompts effectively. It explores the evolution of prompt engineering, from its early antecedents to its contemporary applications with advanced language models like ChatGPT. Readers will discover how prompts can enhance communication, foster creativity, facilitate problem-solving, and empower professionals across diverse domains.This book is your gateway to unlocking the full potential of prompt engineering. Join the journey of discovery and innovation as the book harnesses the power of prompts to shape a brighter future.
Pronunciation for English as an International Language: From research to practice (Routledge Research in Language Education)
by Ee-Ling LowPronunciation plays a crucial role in learning English as an international language, yet often remains marginalised by educators due to a lack of required phonetic and phonological knowledge. Pronunciation for English as an International Language bridges the gap between phonetics, phonology and pronunciation and provides the reader with a research based guide on how best to teach the English language. The book follows an easy to follow format which ensures the reader will have a comprehensive grasp of each given topic by the end of the chapter. Key ideas explored include: • Articulation of English speech sounds and basic transcription • Connected speech processes • Current issues in English language pronunciation teaching • Multimedia in English language pronunciation practice • Using speech analysis to investigate pronunciation features Using the latest research, Pronunciation for English as an International Language will facilitate effective teaching and learning for any individual involved in teaching English as a second, foreign or international language.
Propaganda
by Edward Bernays"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
Propaganda & Persuasion
by Dr Garth S. Jowett Victoria J. O'DonnellPropaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Propaganda & Persuasion
by Dr Garth S. Jowett Victoria J. O'DonnellReflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Propaganda & Persuasion
by Dr Garth S. Jowett Victoria J. O'DonnellReflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Propaganda & Persuasion
by Nancy Snow Garth S. Jowett Victoria O′DonnellPropaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda and introduces the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present-day issues, such as the impact of social media, to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.
Propaganda & Persuasion
by Nancy Snow Garth S. Jowett Victoria O′DonnellPropaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda and introduces the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present-day issues, such as the impact of social media, to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.
Propaganda and International Criminal Law: From Cognition to Criminality
by Predrag DojčinovićThis book addresses the conceptual and evidentiary issues relating to the treatment of propaganda in international criminal law. Bringing together an interdisciplinary range of scholars, researchers and legal practitioners from Africa, Australia, Europe and the United States, the book provides an in-depth analysis of the nature, position and role of the concept of propaganda in mass atrocity crimes trials. A sequel to the earlier Propaganda, War Crimes Trials and International Law: From Speakers’ Corner to War Crimes (Routledge, 2011) this book is the first to synthesize the knowledge, procedures and methods of international criminal law with the social cognitive sciences. Including a comprehensive overview of the most relevant case law, jurisprudence and scientific studies, the book also offers a series of practical insights and strategies for both academics and legal professionals. An invaluable resource for those working in the area of international criminal law, this book will also be of interest to academics, practitioners and students with relevant interests in legal theory, politics, linguistics and psychology.
Propaganda and Nation Building: Selling the Irish Free State (Routledge New Directions in PR & Communication Research)
by Kevin HoraThis book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, was constructed not solely through policies enacted by governments, but through the construction of a Gaelic, Catholic and Celtic national identity. By shifting the perspective to how nation building was communicated, it weaves an interdisciplinary narrative that initiates a new understanding of nation building - providing insights of increasing relevance in current world events. Avoiding a simplistic cause and effect history of public relations, the book examines the uses and effects of early public relations from a political and societal perspective and suggests that while governments were only modestly successful in their varied propaganda efforts, cumulatively they facilitated a transition from violence to peace. This will be of interest to researchers and advanced students with an interest in public relations, propaganda studies, nation building and Irish studies.
Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries (Routledge New Directions in PR & Communication Research)
by Brendan Maartens; Thomas BivinsThis book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Propaganda and the Public Mind: Conversations With Noam Chomsky And David Barsamian (Letras De Crítica Ser.)
by Noam Chomsky David BarsamianOne of our greatest political minds &“challenges us to think more independently and more deeply about the human consequences of power and privilege&” (Norman Solomon, author of Made Love, Got War). Renowned interviewer David Barsamian showcases his unique access to Chomsky&’s thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 &“Battle in Seattle,&” Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives. Whether discussing US military escalation in Colombia, attacks on Social Security, or growing inequality worldwide, Chomsky shows how ordinary people, if they work together, have the power to make meaningful change. &“In Propaganda and the Public Mind, we have unique insight into Noam Chomsky&’s decades of penetrating analyses . . . drawn together in one slender volume by a brilliant radio interviewer, David Barsamian.&” ―Ben H. Bagdikian, Pulitzer Prize–winning journalist &“To anyone who wonders if ideas, information, and activism can make a profound difference in the twenty-first century, I say: &‘Read this book.&’&” ―Norman Solomon, author of The Habits of Highly Deceptive Media Praise for Noam Chomsky &“The conscience of the American people.&” —New Statesman &“Chomsky is a global phenomenon . . . perhaps the most widely read voice on foreign policy on the planet.&” —The New York Times Book Review &“There is no living political writer who has more radically changed how more people think in more parts of the world about political issues.&” ―Glenn Greenwald, journalist &“A truth-teller on an epic scale. I salute him.&” —John Pilger, journalist, writer, and filmmaker
Propaganda des „Islamischen Staats“: Formen und Formate (Aktivismus- und Propagandaforschung)
by Bernd ZywietzDie Propaganda der terroristischen Miliz „Islamischer Staat“ hat für Aufsehen gesorgt und die Debatte um das Internet und vor allem das „Social Web“ als Risikotechnologie oder Gefahrenraum mitbestimmt. Dabei setzt der IS auf ein breites Spektrum medialer und gestalterischer Formen und Formate einer globalen, digitalen Medienkultur, um ein internationales Publikum zu erreichen: Online-Videos, anashid (Lieder) und Computerspiele; Internet-Meme, Social Media Posting oder Selfies. Der Sammelband gibt Einblick in die Bandbreite dieser jihadistischen Kommunikate, ihrer Ausdrucks- und Darstellungsweisen und zeigt dabei Möglichkeiten der Einordnung und der Auseinandersetzung auf.
Propaganda, Communication and Empire: Western Intervention in Afghanistan
by Oliver Boyd-Barrett Sumanth Inukonda Lara Martin LengelThis volume interrogates the mediatized politics of western intervention in Afghanistan, to gain a deeper understanding of the occupation within the broader transition toward a multipolar global order.Accurate histories of western interventions and regional realities are often obscured or even eclipsed in the accounts of western mainstream media, which, if anything, tend to rue the withdrawals and lionize the suffering of returning troops. This volume investigates the state’s role in the dark underbelly of the shortsighted interventionist media narrative, as well as the dehumanizing portrayals of people living in the Afghanistan–Pakistan region. In its opening section, the book critically evaluates the narrative of the Global War on Terror, as well as the wars launched after 9/11 that destabilized the Middle East. The chapters in the following section contextualize developments in Afghanistan with a historical framework that will problematize linear narratives that are mobilized in support of interventions. The chapters in the final section re-present specific aspects of the geopolitical and humanitarian consequences that have eluded mainstream media workers, including journalists and Hollywood moviemakers.This book will be of interest to students of propaganda studies, media and communication studies, US foreign policy, and international relations.
Propaganda: From Disinformation and Influence to Operations and Information Warfare
by Lukasz OlejnikThe book is a modern primer on propaganda—aspects like disinformation, trolls, bots, information influence, psychological operations, information operations, and information warfare. Propaganda: From Disinformation and Influence to Operations and Information Warfare offers a contemporary model for thinking about the subject.The first two decades of the 21st century have brought qualitative and quantitative technological and societal changes, and the subject of information influence needs to be re-ordered. Now is the time.The book explains the origins of the meaning and phenomenon of propaganda—where it came from and how it has changed over the centuries. The book also covers modern methods, including artificial intelligence (AI) and advertising technologies. Legal, political, diplomatic, and military considerations ensure that the material is covered in depth.The book is recommended for security and cybersecurity professionals (both technical and non-technical), government officials, politicians, corporate executives, academics, and students of technical and social sciences. Adepts with an interest in the subject will read it with interest.
Propaganda: Ideas, Discourses and its Legitimization (Chinese Perspectives on Journalism and Communication)
by Hailong LiuPropaganda is subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda? Why does it exist and why does the public tolerate it? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On this basis it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China’s propaganda concept, intellectuals and propaganda, the debate on the propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda. Setting propaganda in the framework of modernity, the book explains how various groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nations and individuals, control and freedom, ideas and bodies. Not only will scholars and students studying journalism and communication find this book interesting, but professionals working in journalism, advertising, public relations and publicity will also find it engaging and enlightening.
Propaganda: The Basics (The Basics)
by Nathan CrickThis concise and accessible guide makes clear the ubiquity of propaganda so that readers can understand its function in all layers of society, for both good or for ill, and ultimately use it to make their own voice heard.Propaganda often appears as a paradoxical art: modern society is awash in propaganda and yet many deny consuming it. Using short, easy to understand examples drawn from politics, culture, and advertising from around the world, this book introduces readers to the basic theory, research, and techniques of propaganda from the American Revolution to the present day. It demystifies propaganda for the purpose of democratizing it, revealing it as a form of mass persuasion that is a necessary part of political culture and essential to promoting social movements, social reforms, political agendas, scientific ideas, and aesthetic tastes. The book emphasizes the creative aspect of propaganda while also stressing the need for critical media literacy and ethical judgment.Filling a major gap in the literature, this book is an essential read for students of persuasion, rhetoric, communication, journalism, advertising, and public relations. It is also ideal for anyone interested in the fundamental principles and tactical forms of propaganda and those approaching the subject for the first time.
Propaganda: The Formation of Men's Attitudes
by Jacques EllulJacques Ellul's view of propaganda and his approach to the study of propaganda are new. The principal difference between his thought edifice and most other literature on propaganda is that Ellul regards propaganda as a sociological phenomenon rather than as something made by certain people for certain purposes.