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Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press
by Jack Rosenberry Burton St JohnWhere does journalism fit in the media landscape of blogs, tweets, Facebook postings, YouTube videos, and literally billions of Web pages? Public Journalism 2.0 examines the ways that civic or public journalism is evolving, especially as audience-created content—sometimes referred to as citizen journalism or participatory journalism—becomes increasingly prominent in contemporary media. As the contributors to this edited volume demonstrate, the mere use of digital technologies is not the fundamental challenge of a new citizen-engaged journalism; rather, a depper understanding of how civic/public journalism can inform citizen-propelled initiatives is required. Through a mix of original research, essays, interviews, and case studies, this collection establishes how public journalism principles and practices offer journalists, scholars, and citizens insights into how digital technology and other contemporary practices can increase civic engagement and improve public life. Each chapter concludes with pedagogical features including: * Theoretical Implications highlighting the main theoretical lessons from each chapter, * Practical Implications applying the chapter's theoretical findings to the practice of citizen-engaged jouranlis, *Reflection Questions prompting the reader to consider how to extend the theory and application of the chapter. blogging and other participatory journalism practices enabled by digital technology are not always in line with the original vision of public journalism, which strives to report news in such a way as to promote civic engagement by its audience. Public Journalism 2.0 seeks to reinvent public journalism for the 21st century and to offer visions of how digital technology can be enlisted to promote civic involvement in the news.
Public Journalism and Public Life: Why Telling the News Is Not Enough
by Davis Buzz" MerrittThe original edition of Public Journalism and Public Life, published in 1995, was the first comprehensive argument in favor of public journalism. Designed to focus the discussion about public journalism both within and outside the profession, the book has accomplished its purpose. In the ensuing years, the debate has continued; dozens of newspapers and thousands of journalists have been experimenting with the philosophy, while others still dispute its legitimacy. This larger second edition further develops the philosophy, responds to the arguments against it, outlines how specific principles can be applied, and explains the importance of public deliberation and the role of values in public journalism. Divided into three sections, it can be used as a supplement to the first edition or as a starting point for those being newly introduced to the ideas that have been the subject of debate within the profession and among those interested and involved in civic life at all levels. Section 1 summarizes two major arguments -- why journalism and public life are inseparably bound in success or failure and why the way journalism operates in the current environment fosters failure more often than success. Section 2 looks at the evolution of the profession's culture, its impact on the author's extensive career, and how he grew to believe that substantive change is needed in journalism. Section 3 deals with the implications of public journalism philosophy -- how it requires the application of additional values to daily work, its evolution in the early years and where its current focus should be, plus various questions about the future of cyberspace.
Public Management: Old and New
by Laurence E. Lynn Jr.Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations for the comparative study of public management. Taking a boldly integrative approach, Laurence E. Lynn Jr. combines topics of best practice, performance, accountability and rule of law to provide a much-needed umbrella view of the topic. Well-written and illustrated with case study examples, this is one of the most exciting books on public management available today. As such it is an essential read for every student of public management, administration and public policy.
Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
by Michał Głowacki Lizzie JacksonThis book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Public Opinion and Counter-Terrorism: Security and Politics in the UK (Routledge Critical Terrorism Studies)
by Michael ListerThis book examines the ways in which the views of the public inhabit the counter-terrorism policy space, with a focus on the UK case. Drawing insights from Critical Terrorism Studies, Critical Security Studies and studies of public opinion, the book develops an argument that the relationship between public opinion is complex, iterative and mutually instantiating. Rather than public opinion and counter-terrorism policy existing in a simple, uni-directional causal relationship, the book argues that whilst counter-terrorism policy actors are informed by public opinion, in important ways they also construct that very opinion. This argument is made through an empirical analysis of UK counter-terrorism policy. Drawing on primary research interviews with key counter-terrorism policy actors, and security professionals, as well as original analysis of parliamentary debates, the book demonstrates that rather than UK counter- terrorism politics being closed and elite-driven, there exists a complex, dialectical relationship between public opinion and both the making and the implementing of counter-terrorism policy. This book will be of much interest to students of critical terrorism studies, counter-terrorism, security studies, British politics and communication studies.
Public Opinion, Campaign Politics & Media Audiences: New Australian Perspectives
by Bridget Griffen-Foley Associate Professor Sean ScalmerThis timely book investigates the fascinating landscape of media-driven politics through the prisms of 'public opinion', political campaigning, and audiences.From Indigenous voting rights and climate change to talkback radio and right-wing populism, Public Opinion, Campaign Politics & Media Audiences showcases new research in political science, history and media studies. Contributors scrutinise the relationship between polls, party policy and voting behaviour, and evaluate the roles of oratory and the media in electioneering and political communication across Australia, Britain and the United States.The eight chapters are based on papers delivered at a symposium to honour Murray Goot FASSA, Emeritus Professor of Politics and International Relations, on his retirement from Macquarie University.
Public Policy Argumentation and Debate: A Practical Guide for Advocacy
by Philip Dalton John R. ButlerThrough an exclusive focus on public policy advocacy as a practical endeavor, the authors Philip Dalton and John R. Butler depart from approaches to debate education that focus on the rules of simulated, academic debate formats. Beginning with the assumption that readers have already developed a basic capacity to argue, they offer practical guidance for determining the fundamental issues that make up a controversy and what expectations public audiences will have for advocacy based on the issues and the burdens of advocates challenging or defending the status quo. Through examples that span a wide range of advocacy situations and subjects of contemporary importance, the authors build a framework for public policy advocacy that is organic to the communication discipline, recover and refresh foundational lessons about the uses of evidence, and provide critical questions that can be used to develop and communicate policy proposals that are sensible and appealing. Written in an accessible, respectful, and motivational style, the book is suitable for students of debate, professionals who function as advocates, and people who find themselves wishing to voice their opinion on an issue of concern.
Public Policy Writing That Matters
by David ChrisingerHone your public policy writing—and make a significant impact on the world.Students and professionals across a variety of disciplines need to write public policy in a manner that inspires action and genuine change. You may have amazing ideas about how to improve the world, but if you aren’t able to communicate these ideas well, they simply won’t become reality. In Public Policy Writing That Matters, communications specialist David Chrisinger argues that public policy writing is most persuasive when it tells clear, concrete stories about people doing things. Combining helpful hints and cautionary tales with writing exercises and excerpts from sample policy documents, Chrisinger teaches readers to craft concise, story-driven pieces that exceed the stylistic requirements and limitations of traditional policy writing.Too often, public policy writing is convoluted, opaque, and exclusive. Chrisinger, who teaches introductory policy writing courses around the country, offers a step-by-step guide for anyone interested in planning, organizing, developing, writing, and revising accessible public policy. From the most effective use of data visualization, the best way to write a sentence, and the ideal moment to add a compelling anecdote to advice on using facts to strengthen an argument, this little book, inspired by Strunk & White’s classic style guide, will allow anyone crafting public policy to make a bigger impact. Aimed at helping students and professionals overcome their default impulses to merely "explain," this book reveals proven, classroom-tested tips for writing sophisticated policy that is also easy to understand. This practical, concise handbook will not only aid students throughout graduate school but will also remain a reference to consult throughout their professional careers. A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.
Public Policy Writing That Matters
by David ChrisingerA thoroughly updated and expanded guide to honing your public policy writing skills—and making a significant impact on the world.Professionals across a variety of disciplines need to write about public policy in a manner that inspires action and genuine change. You may have amazing ideas about how to improve the world, but if you aren't able to communicate these ideas well, they simply won't become a reality. In Public Policy Writing That Matters, communications expert David Chrisinger, who directs the Harris Writing Program at the University of Chicago and worked in the US Government Accountability Office for a decade, argues that public policy writing is most persuasive when it tells clear, concrete stories about people doing things. Combining helpful hints and cautionary tales with writing exercises and excerpts from sample policy analysis, Chrisinger teaches readers to craft concise, story-driven pieces that exceed the stylistic requirements and limitations of traditional policy writing.Aimed at helping students and professionals overcome their default impulses to merely "explain," this book reveals proven tips—tested in the real world and in the classroom—for writing sophisticated policy analysis that is also easy to understand. For anyone interested in planning, organizing, developing, writing, and revising accessible public policy, Chrisinger offers a step-by-step guide that covers everything from the most effective use of data visualization to the best ways to write a sentence, from the ideal moment for adding a compelling anecdote to advice on using facts to strengthen an argument. This second edition addresses the current political climate and touches on policy changes that have occurred since the book was originally published. A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.
Public Policy Writing that Matters
by David ChrisingerStudents and professionals across a variety of disciplines need to write public policy in a manner that inspires action and genuine change. You may have amazing ideas about how to improve the world, but if you aren’t able to communicate these ideas well, they simply won’t become reality. In Public Policy Writing That Matters, communications specialist David Chrisinger argues that public policy writing is most persuasive when it tells clear, concrete stories about people doing things. Combining helpful hints and cautionary tales with writing exercises and excerpts from sample policy documents, Chrisinger teaches readers to craft concise, story-driven pieces that exceed the stylistic requirements and limitations of traditional policy writing. <p><p> Too often, public policy writing is convoluted, opaque, and exclusive. Chrisinger, who teaches introductory policy writing courses around the country, offers a step-by-step guide for anyone interested in planning, organizing, developing, writing, and revising accessible public policy. From the most effective use of data visualization, the best way to write a sentence, and the ideal moment to add a compelling anecdote to advice on using facts to strengthen an argument, this little book, inspired by Strunk & White’s classic style guide, will allow anyone crafting public policy to make a bigger impact. Aimed at helping students and professionals overcome their default impulses to merely “explain,” this book reveals proven, classroom-tested tips for writing sophisticated policy that is also easy to understand. <p><p> This practical, concise handbook will not only aid students throughout graduate school but will also remain a reference to consult throughout their professional careers. A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.
Public Radio and Television in America: A Political History
by Ralph EngelmanThe origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume. Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
Public Relations
by Paul Baines John Egan Frank JefkinsPublic Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
Public Relations
by Stephanie GrupeErfolgreiche Öffentlichkeitsarbeit basiert auf der sorgfältigen Planung und Ausführung von praxiserprobten Maßnahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen für die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgeführt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten für die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-für-Schritt Anleitungen für Einsteiger sowie Checklisten und Musteraufgaben für die tägliche PR-Arbeit.
Public Relations
by Tom KelleherPublic Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.
Public Relations (Medienwissen kompakt)
by Olaf HoffjannWährend Werber mit ästhetischen Spots und humorvollen Anzeigen das Publikum unterhalten, bleiben PR-PraktikerInnen im Halbdunkel der Hinterbühne. In dem Band soll diese Hinterbühne ausgeleuchtet werden. Zunächst wird erklärt, was man genau unter Public Relations verstehen kann und was sie von der Werbung unterscheidet. Pressesprecher zielen mit ihren vielfältigen Angeboten auf JournalistInnen und versuchen so, die Berichterstattung zu beeinflussen. Während manche davon ausgehen, dass sie einen Großteil der Berichterstattung kontrollieren, sehen andere eine größere Macht bei den Journalisten. Mit ihren wünschenswerten Wirklichkeiten versucht die PR, schöne und vor allem tadellose Fassaden zu errichten, die nicht immer etwas mit dem unternehmerischen Handeln hinter dieser Fassade zu tun haben müssen. Viele PR-Skandale der vergangenen Jahre zeigen, wie PR versucht hat, Verfehlungen oder Störfälle zu verharmlosen oder gar zu verheimlichen. Die Digitalisierung ermöglicht der PR ganz neue Möglichkeiten: Video-Kanäle, soziale Netzwerke und digitale Influencer sind neue Wege, die Zielgruppen zu erreichen. Und nicht selten führt dies dazu, dass etablierte JournalistInnen an den Rand gedrängt werden.
Public Relations As Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series)
by Derina R. HoltzhausenThis volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)
by Eyun-Jung Ki Jeong-Nam Kim John A. LedinghamThe emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell Luke W. CapizzoWith a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell Luke W. CapizzoWith a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell Luke W. CapizzoPublic Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model—Paid media, Earned media, Social media, and Owned media—to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.
Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell Luke W. CapizzoPublic Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to apply the PESO model—Paid media, Earned media, Social media, and Owned media—to concept cases. The Third Edition emphasizes the importance of diversity initiatives and further highlights an integrated approach that encompasses aspects of social media, marketing, advertising, and client management for a broader view of the campaign planning process.
Public Relations Campaigns: An Integrated Approach
by Ms Regina M. Luttrell Mr Luke W. CapizzoPublic Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Public Relations Campaigns: An Integrated Approach
by Ms Regina M. Luttrell Mr Luke W. CapizzoPublic Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Public Relations Cases
by Darrell C. Hayes Jerry A. Hendrix Pallavi D. KumarThe case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Public Relations Concepts, Practice and Critique: Concepts, Practice and Critique
by Jacquie L'EtangThis textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through ‘discipline boxes’ which explain source domains, their origins and approaches, and connections to public relations.