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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research)
by Sian ReesPublic Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge New Directions in PR & Communication Research)
by Charles MarshModern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
Public Relations, Society & Culture: Theoretical and Empirical Explorations
by Lee Edwards Caroline E. M. HodgesHistorically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
Public Relations: Competencies and Practice
by Carolyn Mae KimThe industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Public Relations: Critical Debates and Contemporary Practice
by Jacquie L'Etang Magda PieczkaThis new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Public Relations: The Basics (The Basics)
by Ron SmithPublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Public Relations: The Profession and the Practice, 4th Edition
by Dan Lattimore Otis Baskin Suzette T. Heiman Elizabeth L. TothThis edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.
Public Scholarship in Communication Studies
by Larry Gross Silvio Waisbord Chad Raphael Sue Robinson Aymar Jean Christian Holley Wilkin Amy Jordan Susan Mancino Daniel Kreiss Srividya Ramasubramanian Paula Gardner Philip M Napoli Thomas J. Billard Rachel Kuo Yidong Wang Elaine Almeida Stacey L Connaughton Shannon C McGregor Danielle K Brown Todd P Newman Becca BeetsPrometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, the works show that a pivot to ideas of scholarship as public service is already underway in corners of communication studies across the country. Visionary and provocative, Public Scholarship in Communication Studies proposes a needed reconsideration of knowledge and a roadmap to its integration with community. Contributors: Elaine Almeida, Becca Beets, Thomas J Billard, Danielle K. Brown, Aymar Jean Christian, Stacey L. Connaughton, Paula Gardner, Larry Gross, Amy Jordan, Daniel Kreiss, Rachel Kuo, Susan Mancino, Shannon C. McGregor, Philip M. Napoli, Todd P. Newman, Srividya Ramasubramanian, Chad Raphael, Sue Robinson, Silvio Waisbord, Yidong Wang, and Holley Wilkin
Public Sector Communication: Closing Gaps Between Citizens and Public Organizations
by Maria Jose Canel Vilma Luoma-AhoA comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.
Public Sentinel: News Media and Governance Reform
by Pippa NorrisWhat are the ideal roles the mass media should play as an institution to strengthen democratic governance and thus bolster human development? Under what conditions do media systems succeed or fail to meet these objectives? And what strategic reforms would close the gap between the democratic promise and performance of media systems? Working within the notion of the democratic public sphere, 'Public Sentinel: News Media and Governance Reform' emphasizes the institutional or collective roles of the news media as watchdogs over the powerful, as agenda setters calling attention to social needs in natural and human-caused disasters and humanitarian crises, and as gatekeepers incorporating a diverse and balanced range of political perspectives and social actors. Each is vital to making democratic governance work in an effective, transparent, inclusive, and accountable manner. The capacity of media systems-and thus individual reporters embedded within those institutions-to fulfill these roles is constrained by the broader context of the journalistic profession, the market, and ultimately the state. Successive chapters apply these arguments to countries and regions worldwide. This study brought together a wide range of international experts under the auspices of the Communication for Governance and Accountability Program (CommGAP) at the World Bank and the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University. The book is designed for policy makers and media professionals working within the international development community, national governments, and grassroots organizations, and for journalists, democratic activists, and scholars engaged in understanding mass communications, democratic governance, and development.
Public Service Broadcasting Online
by Benedetta BreviniThis book investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. It examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers.
Public Speaking
by Michael Osborn Suzanne Osborn Randall Osborn Kathleen J. TurnerPublic Speaking: Finding Your Voice helps students develop into effective speakers while emphasizing the ethical significance of public speaking and its importance in our increasingly diverse society. The text guides students to become better, more thoughtful consumers as well as producers of messages--all the more important in an age when we are daily bombarded with “fake news” and other forms of deceptive communication. The 11th Edition includes fully updated examples as well as revised learning outcomes that help keep students on track in the course.
Public Speaking (8th edition)
by Michael Osborn Suzanne Osborn Randall OsbornCentered around three core objectives helping readers develop vital communication skills, encouraging speaker adaptability to diverse audiences, and sensitizing speakers to the ethical impact of their words Public Speaking offers both practical advice and an understanding of why such advice works.The eighth edition concentrates on greater simplicity, clarity, and accessibility. The book offers a functional approach to informative speaking and emphasizes the ethics of persuasive speaking. These ideas come to life through examples from real, student, and professional speeches, Exploration and Application exercises at the end of each chapter, and a variety of boxed features throughout the book.
Public Speaking (The Public Speaking Project)
by Morgan Schreiber Lisa HartranftPublic Speaking (The Public Speaking Project)
Public Speaking And Civic Engagement
by Linda ManningPublic Speaking and Civic Engagement by Linda Manning
Public Speaking And Civic Engagement (Fourth Edition)
by J. Michael Hogan Patricia Hayes Andrews James R. Andrews Glen WilliamsPublic Speaking and Civic Engagement opens readers' eyes to the critical role debate plays in democracy through the context of real-world events. With an emphasis on the importance of communication, the text teaches readers to effectively share insights and ideas, listen to those of others, and debate opinions critically as part of their responsibility as democratic citizens. <P><P> By exploring relevant topics such as technological innovation, economic trends, and social media's impact on civic participation, the Fourth Edition stays up to date with the most current trends in our society and their effect on civic engagement. The authors continue to explore longstanding issues and their impact on civic engagement, such as the threat of terrorism in the Middle East, the European debt crisis, and domestic debates on healthcare, immigration, environmental policy, education, and other contentious issues. The text demonstrates the importance of public speaking with concrete examples in a concise and accessible format that readers can understand and enjoy.
Public Speaking For Dummies, 2nd Edition
by Malcolm KushnerTried-and-true tips for dazzling your audience Conquer your public speaking jitters and deliver a dynamite speech Anxious about public speaking? Have no fear! Use this friendly guide as your personal arsenal of tools to overcome stage fright and build a rapport with your audience. From researching your topic and preparing the room to crafting a riveting address, these savvy tips will help you deliver a masterful presentation. The Dummies Way * Explanations in plain English * "Get in, get out" information * Icons and other navigational aids * Tear-out cheat sheet * Top ten lists * A dash of humor and fun Discover how to: * Speak with confidence * Create spectacular visual aids * Add power with body language * Address international and virtual audiences * Answer questions the right way
Public Speaking Handbook (3rd Edition)
by Susan J. Beebe Steven A. BeebeThis Handbook provides a unique, audience-centered approach in a reader-friendly reference format, allowing quick and easy access to key information and serves as a foundation through step-by-step process of public speaking, focusing the attention of readers on the importance and dynamics of diverse audiences.
Public Speaking Handbook (Fifth Edition)
by Susan J. Beebe Steven A. BeebeNOTE: You are purchasing a standalone product; MyCommunicationLab does not come packaged with this content. If you would like to purchase both the physical text and MyCommunicationLab, search for ISBN-10: 0134126904 / ISBN-13: 9780134126906. That package includes ISBN-10: 0133753980 / ISBN-13: 9780133753981 and ISBN-10: 0133907279 / ISBN-13: 9780133907278. MyCommunicationLab should only be purchased when required by an instructor. <p><p> For courses in Public Speaking An audience-centered approach to public speaking in a student-friendly reference format Public Speaking Handbook, Fifth Edition emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. Using a student-friendly reference format that facilitates quick and easy access to key information, authors Steven and Susan Beebe present a balance of theory and practice to guide students on how to enhance their public speaking skills. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, Public Speaking Handbook bridges the gap between the classroom and the real world. Also available with MyCommunicationLab#65533; MyCommunicationLab for the Public Speaking course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they've learned. And MediaShare offers an easy, mobile way for students and instructors to interact and engage with speeches, visual aids, group projects, and other files. <p>Please note: this version of MyCommunicationLab does not include an eText. Public Speaking Handbook, Fifth Edition is also available via REVEL(tm), an immersive learning experience designed for the way today's students read, think, and learn.
Public Speaking In A Week: Presentation Skills In Seven Simple Steps
by Matt AverySunday: Write a speech to which people will want to listen that is well-researched, uses stimulating content and is tailored to the needs of the audienceMonday: Learn how to use effective speaking techniques such as projection, commanding the space and interaction with your audienceTuesday: Discover more advanced public speaking techniques such as using audio and visual aids, varying your pace, and adding tone and inflectionWednesday: Ensure you are fully prepared through memorizing key points and rehearsing with othersThursday: Control your nerves with relaxation techniques and confidence tricks of the tradeFriday: Engage with your audience by keeping to your script, making eye contact and varying your delivery Saturday: Understand the common mistakes to avoid so that you won't lose your audience's attention
Public Speaking In A Week: Presentation Skills In Seven Simple Steps
by Matt AverySunday: Write a speech to which people will want to listen that is well-researched, uses stimulating content and is tailored to the needs of the audienceMonday: Learn how to use effective speaking techniques such as projection, commanding the space and interaction with your audienceTuesday: Discover more advanced public speaking techniques such as using audio and visual aids, varying your pace, and adding tone and inflectionWednesday: Ensure you are fully prepared through memorizing key points and rehearsing with othersThursday: Control your nerves with relaxation techniques and confidence tricks of the tradeFriday: Engage with your audience by keeping to your script, making eye contact and varying your delivery Saturday: Understand the common mistakes to avoid so that you won't lose your audience's attention
Public Speaking Skills For Dummies
by ConnollyProject self-assurance when speaking—even if you don't feel confident! When you speak in public, your reputation is at stake. Whether you're speaking at a conference, pitching for new business, or presenting to your Executive Board, the ability to connect with, influence, and inspire your audience is a critically important skill. Public Speaking Skills For Dummies introduces you to simple, practical, and real-world techniques and insights that will transform your ability to achieve impact through the spoken word. In this book, champion of public speaking Alyson Connolly takes you step by step through the process of conceiving, crafting, and delivering a high-impact presentation. You’ll discover how to overcome your nerves, engage your audience, and convey gravitas—all while getting your message across clearly and concisely. • Bring ideas to life through business storytelling• Use space and achieve an even greater sense of poise• Get your message across with greater clarity, concision, and impact• Deal more effectively with awkward questions Get ready to win over hearts and minds —and deliver the talk of your life!
Public Speaking Student Workbook (2015-2016 Edition)
by PearsonDesigned to provide the readers with the important information on public speaking; equipped with specific course policies and required speeches; hence develop lifetime skills for communication.
Public Speaking Today
by James Payne Diana Carlin"Public Speaking Today" will teach your students the public speaking skills that are used by presidents, generals, business leaders, and celebrities. This text is organized into a step-by-step approach beginning with "What is Public Speaking," then moves through the speech building process.
Public Speaking Today (3rd edition)
by James Payne Diana CarlinPublic Speaking Today will teach your students the public speaking skills that are used by presidents, generals, business leaders, and celebrities. This text is organized into a step-by-step approach beginning with "What is Public Speaking," then moves through the speech building process. A special chapter dealing with debate is also included.