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Republic of Spin: An Inside History of the American Presidency
by David Greenberg<P>In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. <P>Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Republican Jesus: How the Right Has Rewritten the Gospels
by Tony KeddieThe complete guide to debunking right-wing misinterpretations of the Bible—from economics and immigration to gender and sexuality.Jesus loves borders, guns, unborn babies, and economic prosperity and hates homosexuality, taxes, welfare, and universal healthcare—or so say many Republican politicians, pundits, and preachers. Through outrageous misreadings of the New Testament gospels that started almost a century ago, conservative influencers have conjured a version of Jesus who speaks to their fears, desires, and resentments. In Republican Jesus, Tony Keddie explains not only where this right-wing Christ came from and what he stands for but also why this version of Jesus is a fraud. By restoring Republicans’ cherry-picked gospel texts to their original literary and historical contexts, Keddie dismantles the biblical basis for Republican positions on hot-button issues like Big Government, taxation, abortion, immigration, and climate change. At the same time, he introduces readers to an ancient Jesus whose life experiences and ethics were totally unlike those of modern Americans, conservatives and liberals alike.
Reputation Analytics: Public Opinion for Companies
by Daniel DiermeierA scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
Reputation Analytics: Public Opinion for Companies
by Daniel DiermeierA scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
Reputation Capital: How to Navigate Crises and Protect your Greatest Asset
by T.J. WinickA longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 20092010. The biggest mistake he's seen organizations make in their crisis communication is to try to make it go away by refusing to apologize, declining to comment, or going on the attack-anything to deflect attention. Instead, Winick argues for communicating ethically, with transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments-universal dos and don'ts. And he gives practical advice on who you should talk to and when, who should do the talking, how to form a crisis communication team, what tone you should strike in your message, how to work with the media, and much more.
Reputation Management für CEOs: Wie Top-Manager ihren guten Ruf sichern können (essentials)
by Wolfgang GriepentrogDieses essential hilft Top-Managern und Kommunikationsverantwortlichen, die Manager-Reputation systematisch und konsequent zu sichern und weiterzuentwickeln. Ziel dieses Praxisleitfadens ist es, personenbezogene Reputationsfehler oder Widersprüche im Auftritt zu vermeiden, dadurch Schäden für das Unternehmen abzuwenden und stattdessen den guten Ruf des Spitzenpersonals als Basis für geschäftliche und unternehmerische Erfolge zu festigen. Der Autor beschreibt die einzelnen Bausteine und die systematischen Arbeitsschritte des Reputationsmanagements. Er macht die Anforderungen deutlich und erklärt das Zusammenspiel zwischen Top-Managern als „Hauptdarstellern“ und Kommunikationsprofis als „Regieführern“ des Auftritts.
Reputation Management: The Future Of Corporate Communications and Public Relations (PRCA Practice Guides)
by Tony Langham PrcaA good reputation is vital to success in business and in life. Organizations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behavior, short term examples of organizations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. <p><p>In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organization's reputation.
Reputation Management: The Key to Successful Public Relations and Corporate Communication
by John Doorley Helio Fred GarciaReputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.
Reputation Management: The Key to Successful Public Relations and Corporate Communication
by John Doorley Helio Fred GarciaReputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
by John Doorley Helio Fred GarciaThe fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.Online resources also accompany the text. Please visit www.routledge.com/9781032577999.
Reputation Strategy and Analytics in a Hyper-Connected World
by Chris FosterReputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies -- there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Reputation in Business: Lessons for Leaders
by Stuart ThomsonA compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world. Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate value. Given the range of factors depending on the organisation, each aspect of its complex reputational story needs to be unpicked if a reputation is to be built, maintained and protected. This step by-step-guide offers advice on how to develop the strategies needed to do this, provides clear lessons throughout from a range of experts - and distinctively, looks beyond the corporate sector to charities, governments, NGOs and the public sector. Boards, trustees, non-executive directors, senior management, and leaders of all types of organisations need to consider the steps that should be taken to build, maintain and defend their reputation, and that means knowing what their reputation is and the audiences that matter most to them. This book is the roadmap.
Reputational Challenges in Sport: Theory and Application
by Andrew C. Billings Timothy Coombs Kenon A. BrownIssues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of navigating issues of image repair and/or restoration and crisis-based communication has never been more byzantine with a plethora of communicative media outlets functioning in myriad manners. Reputational Challenges in Sport explores the intersection of reputation, sport, and society. In doing so, the book advances theory and then explores individual, team, and organizational applications from varied methodological perspectives as they relate to reputation and identity management and crisis orientations. The book provides a synthesis of previous works while offering a contemporary advancement of these subjects from a variety of epistemological approaches. It gives voice to variety of perspectives that offer a robust advancement of issues relating to reputation, sport, and modern society.
Reputationsmanagement: Banken (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Manager und Führungskräfte (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade für Manager und Führungskräfte ist es wichtig, stets den Überblick zu haben, was „das Netz“ über die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbußen führen, sondern den guten Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen.
Reputationsmanagement: Medical Care (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Online-Handel (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation zu investieren. Räumliche Grenzen existieren in Zeiten von Social Media nicht mehr. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen – ob sie nun der Wahrheit entsprechen oder nicht. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade im Online-Handel ist es wichtig, stets den Überblick zu behalten, was „das Netz“ über das eigene Unternehmen sagt. Negative Kundenbewertungen und schlechte Presse können zu Umsatzeinbußen führen und den Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite, der strategisch vorausplant.
Reputationsmanagement: Politik (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusätzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite.
Reputationsmanagement: Versicherungen (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Requirements Engineering for Social Sector Software Applications: Innovating for a Diverse Set of User Needs
by Varun GuptaThis book presents interdisciplinary research in software engineering with applications for the social sector. The author focuses on software applications that are used for social good and that serve the needs of society. The author aims to bridge the knowledge gap between requirement engineers, industry, and users in order to help identify a diverse range of needs in the social sector (taking into account user crowd diversity in terms of technological competencies, geography, demographics, and behavioral and psychographic aspects). The book provides rigorous empirical studies and validates solutions that serve as a guide to the software engineering community, researchers, graduate students, and teachers.Provides interdisciplinary research in software engineering and the needs of the social sector, helping to increase success rates of society focused startups and applicationsIdeal for social entrepreneurs who can use the book for doing customer development with diverse usersEstablishes a new research line of social sector requirement engineering, taking into account user age, language, ability, and access
Requirements Engineering für Softwareanwendungen im sozialen Sektor: Innovationen für eine Vielzahl von Nutzerbedürfnissen
by Varun GuptaDieses Buch stellt interdisziplinäre Forschung im Bereich Software-Engineering von Anwendungen für den sozialen Sektor vor. Der Autor konzentriert sich auf Softwareanwendungen, die für soziale Zwecke eingesetzt werden und den Bedürfnissen der Gesellschaft dienen. Der Autor möchte die Wissenslücke zwischen den Requirements Engineers, der Industrie und den Nutzern schließen, um dazu beizutragen, ein breites Spektrum an Bedürfnissen im sozialen Sektor zu identifizieren (unter Berücksichtigung der Vielfalt der Nutzergruppen in Bezug auf technologische Kompetenzen, Geografie, Demografie sowie verhaltensbezogene und psychografische Aspekte). Das Buch bietet rigorose empirische Studien und validierte Lösungen, die als Leitfaden für die Software-Engineering-Gemeinschaft sowie Forscher, Doktoranden und Lehrer dienen. - Bietet interdisziplinäre Forschung im Bereich Software-Engineering sowie den Bedürfnissen des sozialen Sektors und trägt dazu bei, die Erfolgsquote von auf die Gesellschaft ausgerichteten Startups und Anwendungen zu erhöhen- Ideal für soziale Unternehmer, um das Buch für die Kundenentwicklung mit verschiedenen Nutzern nutzen zu können - Etabliert eine neue Forschungslinie für die Entwicklung von Anforderungen im sozialen Sektor, die Alter, Sprache, Fähigkeiten und Zugang der Nutzer berücksichtigt.
Requirements Engineering: Laying a Firm Foundation
by James A. Crowder Curtis W. HoffThis textbook lays the foundations for System-of-Systems Requirements Engineering and Requirements Management practices, principles, technique, and processes. It provides a comprehensive treatment of requirements engineering, an integral part of Multidisciplinary Systems Engineering. The book takes the student/reader though the entire process of documenting, analyzing, tracing, prioritizing, and managing requirements, and then goes on the describe controlling and communicating requirement change throughout the system development lifecycle. The authors discuss the role of requirements management in support of other requirements engineering processes; describe the principal requirements engineering activities and their relationships; introduces techniques for requirements elicitation and analysis and describes requirements validation and the role of requirements reviews; and discusses the role of requirements management in support of other requirements engineering processes. A full suite of classroom material is provided including exercises, assignments, and PowerPoint slides.
Rereading Schleiermacher: Translation, Cognition and Culture
by Teresa Seruya José Miranda JustoThis book celebrates the bicentenary of Schleiermacher's famous Berlin conference "On the Different Methods of Translating" (1813). It is the product of an international Call for Papers that welcomed scholars from many international universities, inviting them to discuss and illuminate the theoretical and practical reception of a text that is not only arguably canonical for the history and theory of translation, but which has moreover never ceased to be present both in theoretical and applied Translation Studies and remains a mandatory part of translator training. A further reason for initiating this project was the fact that the German philosopher and theologian Friedrich Schleiermacher, though often cited in Translation Studies up to the present day, was never studied in terms of his real impact on different domains of translation, literature and culture.
Rescue the Problem Project: A Complete Guide to Identifying, Preventing, and Recovering from Project Failure
by Todd C. WilliamsThis one-of-a-kind guide provides project managers, executives, and customers alike with an in-depth start-to-finish process that ensure win-win solutions when things go awry. Turnaround specialist Todd Williams has worked with dozens of companies in multiple industries to help them bring projects back from the brink of disaster. Now, in a market full of how-tos on the task of running a project, he shares his wisdom to help you do the same.In Rescue the Problem Project, you will learn: techniques for identifying the root causes of problems;steps for putting projects back on track--including auditing the project, analyzing the data,negotiating the solution, and executing a new plan;and guidelines for avoiding problems in the future.When projects are failing, rather than pointing fingers at the project team or responding emotionally, what is needed is an objective process for accurately assessing the problem and mapping a clear plan of action to fix it. With real-world examples of what works, what doesn&’t, and why, Rescue the Problem Project offers the tools you need to ensure your project is one of the select few to experience major success.
Research Advances in Network Technologies
by Anshul Verma Lalit Garg Pradeepika Verma Kiran Kumar PattanaikIn current digital era, information is an important asset for our daily life as well as for small and large-scale businesses. The network technologies are the main enablers that connect the computing devices and resources together to collect, process and share vital information locally as well as globally. The network technologies provide efficient, flexible and seamless communication while maximizing productivity and resources for our day-to-day lives and business operations. For all its importance, this domain has evolved drastically, from the traditional wired networks to Bluetooth, infrared-waves, micro-waves, radio-waves and satellite networks. Nowadays, network technologies are not only restricted to computer laboratories, offices or homes; many other diverse areas have been witnessed where network technologies are being used based on the applications and needs, such as vehicular ad-hoc networks, underwater networks, and the Internet of Things. Along with the hardware-based and physical network technologies, a lot of research has been carried out by researchers from academia and industry to develop emerging software-based network technologies, such as network software architectures, middleware, and protocol stacks. The software-based network technologies become the main driving force behind the paradigm shift in this domain and have invented many new network technologies such as grid computing, cloud computing, fog computing, edge computing, software defined networks, content centric networks and so on. On the other hand, a lot of efforts have been made in cellular network technologies to improve the user experience and as a consequence, emerging cellular network technologies like LTE, VoLTE and 5G have been invented. Due to its demand and importance in present and future scenarios, numerous efforts have been done in the networking domain by the researchers, a lot of work is still ongoing, and many more possibilities have yet to be explored. Therefore, there is a need to keep track of advancements related to the network technologies and further investigate several ongoing research challenges for the ease of users. With this goal in mind, Research Advances in Network Technologies presents the most recent and notable research on network technologies.